A Corporate Social Responsibility Report

On

Microsoft Corporation India Private

Limited (MCIPL)

Submitted to:

Prof. Biswanath Swain

Submitted by:

Aditi Jain
2015PGP002
IIM Sambalpur,Odisha

Introduction
Established in 1990, Microsoft Corporation India Private limited (MCIPL) is a fastest
growing subsidiary of Microsoft Corporation, headquartered in Hyderabad, India. It is a
productivity and platform company in a mobile-first, cloud-first world. It is focused on
helping people do more and achieve more with our technology, our innovations and our
creativity.
In India, it closely works with NGOs, Governments and academic institutions to skill the
youth of India, bridge the opportunity and digital divide and, catalyse the entrepreneurship
climate in the country .Microsofts not-for-profit programs have touched over 5 crore people
and with an investment of over INR 650 crore from Microsoft.
Since its entry into India, Microsoft has focused on three key objectives:
To become a key IT partner of the Indian government and the local IT industry
To support and fuel growth of the local IT industry through its partner enablement
programs
To use the Microsoft Unlimited Potential program to enhance education, jobs and
opportunities and foster innovation through relevant, affordable access to computing.

CSR Projects
The objective of Microsoft India is to promote a strategic and sustainable approach to CSR
across the Company in line with our corporate vision to help individuals and businesses
realize their full potential. The companys CSR policy covers the current as well as proposed
CSR projects to be implemented by the Company aligned with the relevant provisions of the
Companies Act, 2013 and the Companies (Corporate Social Responsibility Policy) Rules,
2014. Some ongoing and upcoming projects are based on

Promoting education and digital inclusion

Skilling, employability and entrepreneurship

Women and girl empowerment

Technology for Good

Promoting employee Giving and volunteering

Disaster response

Accessibility

Environment sustainability

Support sanitation drives as part of an overall education program

Four Pillars of Sustainable Corporate Social Responsibility

Basic
foundation
of all

To be a
moral
person
Economic
Responsibility

Ethical
Responsibility

Legal
Responsibility

Philanthropic
Responsibility

Societys
codification
of right &
wrong

Improveme
nt in
quality of
life

1. Ethical Responsibility

To be moral person
Obligation to do what is right, just, and fair;
Does not do any harm

2. Philanthropic Responsibility

Contribute resources to be the community

Improve quality of life

3. Legal Responsibility

Law is societys codification of right and wrong

Play by the rules

4. Economic Responsibility

The foundation upon which all others rest

If the project is economically viable only then it can continue

CSR Project Implementation

I. Partners in Learning Project Shiksha:
It aims to accelerate IT literacy and enhance the classroom environment among government
schools across the country.
Microsofts Project Shiksha- Empowering the future is a focused program designed to
deliver comprehensive training and curriculum leadership for students and teachers in
government schools. In India, Microsoft Project Shiksha has trained over 150000 teachers
and reached over 7.5 million students.
Evaluation:
a. Economic: The project is economic as it has a fixed goal in mind as to how far it can
go with this program. However, time to accomplish the goal is not clear.
b. Ethical: This project is definitely ethical because ethical is obligation to do what is
right and fair and the company is actually doing something good for society. However
apart from IT literacy, there is need to focus on attitudinal/social issues which hinders
the villagers to send their wards to school even for primary education .
c. Legal: The project is legal because there is nothing illegal in accelerating IT literacy.
d. Philanthropic: This project will definitely improve the quality of life of students and
teachers after its implementation. Thus we can say that this falls under the ambit of
philanthropic responsibility.
Economic
Ethical
Legal
Philanthropic

Thus since this project fulfils does not fulfil all four responsibilities, this is a not a sustainable
CSR initiative.

II. YouthSpark Project Jyoti:

It equips youth from marginalized background on basic IT skills, spoken English, personality
development and then helps place them in appropriate jobs or start their own enterprise.
Community Technology Skills Program (Project Jyoti) Project Jyoti launched in 2004, is
the program where Microsoft partners with NGOs to support programs aimed at increasing
digital inclusion and empowering the underserved individuals through Community
Technology Learning Centre (CTLC).These are centers where individuals and communities
come together to learn about computers, enhance their education and awareness, participate
in community activities or develop technology skills.
Till date, Microsoft has invested Rs. 47 crore (USD 10.5 million) in this program, spread
across 20 states and Union Territories in India. Till date it has successfully supported 1,075
CTLCs and close to 200,000 individuals has been trained in IT skills in partnership with 14
NGOs.

Evaluation:
a. Economic: The project is economic as there a specific budget and set time period for
its implementation.
b. Ethical: This project is definitely ethical because the company is fulfilling its
responsibility towards people.
c. Legal: The project falls under the ambit of legality.
d. Philanthropic: This project is a way to uplift the quality of life of youths from a
marginalized background. Thus we can say that this definitely falls under the ambit of
philanthropic responsibility.
Economic
Ethical
Legal
Philanthropic

Thus since this project fulfils all 4 responsibilities, this is a sustainable CSR initiative.

III. Project Saksham :

Saksham is a Microsoft initiative to give impetus to the National Mission of Education
through ICT (NMEICT) of MHRD with a common objective to building connectivity and
knowledge network among and within institutions of higher learning in the country. Saksham
enables non IT faculty of Higher Education institutes to navigate through new technologies and hone
the skills required to be an effective mentor and ICT Champion.

Microsoft has already conducted the training for 2000 odd faculty across 29 universities
spanning different departments and these faculty members have in turn trained another 964
peers. Objective of Saksham is to develop ICT Champions on the lines of National Mission
of Education through ICT - MHRD.
Evaluation:

a. Economic: The project is economic as it has a fixed goal in mind as to how far it can
go with this program as it inline with the MHRD initiative of NMEICT
b. Ethical: Since, it aims at promoting GOI initiative. The project is definitely ethical
and the company is actually doing something good for society.
c. Legal: This initiative is legal as it is under taken according to schedule VIII of
Companys act.
d. Philanthropic: This project will definitely improve the quality of life of students and
teachers after its implementation. Thus we can say that this definitely falls under the
ambit of philanthropic responsibility. The project is focussed on higher education and
thereby aims at promoting the research & development which will eventually affect
the larger population.
Economic

Ethical

Legal

Philanthropic

Thus since this project fulfils all 4 responsibilities, this is a sustainable CSR initiative.

IV. IMAGINE: Unleashing Future Innovators

Imagine Cup, a global technology competition that provides high school and university
students a chance to apply their knowledge and passion to develop technology solutions for
some of the worlds toughest problems.
Evaluation:

a. Economic: The project is economic as it has a fixed goal in mind as to how far it can
go with this program.
b. Ethical: This project is definitely ethical because ethical is obligation to do what is
right and fair and the company is actually doing something good for society.
c. Legal: The project is legal because there is nothing illegal in accelerating IT literacy.
d. Philanthropic: This project will definitely improve the quality of life of students and
teachers after its implementation. Thus we can say that this definitely falls under the
ambit of philanthropic responsibility.
Economic
Ethical
Legal
Philanthropic

Thus since this project fulfils all 4 responsibilities, this is a sustainable CSR initiative.

V. Microsoft Student Partners (MSPs):

It aimed at empowering students community across colleges and universities by giving them
access to free Microsoft technology, trainings on Microsoft platform & products, and through
certifications and skill development.
Evaluation:

a. Economic: The project is economic as it has a fixed goal in mind as to how far it can
go with this program. It can generate a group of programmers/technical experts which
can further be employed the company.
b. Ethical: This project is definitely ethical because ethical is obligation to do what is
right and fair and the company is actually doing something good for society.
c. Legal: The project is legal because there is nothing illegal in accelerating IT literacy.
d. Philanthropic: This project will definitely improve the quality of life of students and
teachers after its implementation.. Since, this project covers a wide range of private
colleges throughout the country Thus we can say that this definitely fulfil the
philanthropic responsibility.
Economic

Ethical

Legal

Philanthropic

Thus since this project fulfils all 4 responsibilities, this is a sustainable CSR initiative.

Recommendations
Microsoft India is already doing an excellent job of improving the life of people of India by providing
them with IT literacy and general skills and education. Most of the initiatives taken by company are
sustainable in the long run. I would like to recommend them to take steps in the field of women
empowerment and disaster mitigation and management .Already some of these projects are under
pipeline to be implemented soon. Also, they can move to dimensions other than IT education to
develop skills in the rural unemployed population. The already existing initiatives fall under the ambit
of sustainable corporate social responsibility.
Microsoft has offices in 9 locations across IndiaAhmedabad, Bangalore, Chennai, Hyderabad,
Kochi, Kolkata, Mumbai, the NCR (includes offices in New Delhi and Gurgaon), and Pune. As per
their policy statement, the preference will be given to local areas where it operates. However, the
company operates in posh areas/ majorly developed cities therefore the purpose is not fulfilled
completely as rural areas needs to be covered and these areas where company operates are developed
cities with higher literacy rate. So, the need of the hour for the company is to focus its efforts on
underdeveloped areas.