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Final Report Rubric: M10

Topic

Points

Comments

Situation Analysis: Thoughtfulness, details, and critical thinking (10


points )

SWOT Table (5 points)

OK

SWOT Story (5 points)

OK

Buyer Analysis(20 Points)

Segmentation Analysis: (10 Points)

10

Good

Buyer Profiles and decision influences (5 points)

User profiles could have been spelled out instead of figures in Appendix

Evaluation of Current Branding Platform (2


points)

OK

Branding Recommendation for PowerObjects (3


points)

good

Final Report Rubric: M10


Communications Objectives, Creative Strategy & IMC Mix (40
points)

Campaign Objectives (5 points)

OK

Copy Platform (8 points)

OK

Rationale for Creative Recommendations (5 Points)

OK

Quality of Executions (15 Points)

14

Strong rationale how it reaches the intended audience - and story board could
have helped

IMC Mix : The rationale for the recommended mix (5 Points)

Good

Consistency with the positioning statement (2 Points)

Good

Media Plan (30 points)

Media Mix Recommendations and Rationale (5 points)

OK

Consistency with the positioning statement (3 points)

Good

Final Report Rubric: M10

Media Flowchart (5 points)

Good

Campaign Flowchart (5 points)

OK

Measurement and Evaluation (5 points)

Metrics are good

Budget (7 points)

GRAND TOTAL (100 points)

97

Budget Breakdown method and rationale are good could have used GRPs and
CPRPs

Great job!