CRITICAL REVIEW ANALYSIS

(Djoko Sutrisno 0201615007)

Stages of critical anaysis
Initial reaction
1. What is your first impression?
2. What does it remind you of?
3. Does it puzzle you?

Description
1.
What do you see when you examine the
work closely'?
2.
What stands out for you?
3.
What do you notice?

Observations
1. This is flawed understanding of a
phenomenon especially in discourse
analysis, merely a sample of
advertisement that many different ways
to analyze about critically discourse
published work
2. It reminds me in many of advertisements
on TV that every advertisements
different ways in engage a lot of
actor/actress.
3. Empirical papers frequently also have a
Section dealing with advertisement in
which the author(s) discuss existing
published treatments of the subject they
are writing about. In the process, the
author takes the opportunity to highlight
the deficiencies of the existing treatments
of that advertisement.
1. Central to our idea of an advert appears
to be the factor of conscious intention
behind the text, with the aim of
benefiting the originator materially or
through some other less tangible gain,
such as enhancement of status or image.
(Goddard 1998:7).
However, these are naive analysis from
the texts of advertisement cannot be
termed informative or persuasive as
there are multiple factors functioning
in variant combinations. In other words,
the author would have been well aware
of the risks in writing critical discourse
analysis.
2. The stands out for me is this paper
argues that researchers in the area of
discourse analysis and critical discourse
analysis should attempt to develop a new
theoretical framework. Thus, a critical
analysis of the current models of
educational effectiveness research is
provided and reveals a dynamic model of
effectiveness.

Analysis and interpretation

1. What elements anti conventions of the
art form are used in this work and
how?
2. What do you think is the theme or
subject of the work?
3. What message or meaning do you
think the work conveys?

3. In the current journal, the emphasis is not

on developing and testing rather than on
investigating the impact that the use
discourse analysis and critical discourse
analysis. However, it is expected that the
Analyzing the Advertising Discourse- A
Journey from Sight to Mind is about its
function as a form of discourse and as a
system of language use.
1. When defining art form as an acquired
element, the author omits consideration of
an individuals personality and genetic
makeup, although both if these factors
interact with the system of language and
use applied on the discourse of
advertisements. in which they are brought
up to create their observed behavior.
2. At the theme of writing, there is a large
amount of material published on the
advertisement has more powerful by
controlling the others mind. The author
argues that it is the consumer who shapes
the discourse of advertisements through
their demands, or the advertiser who
affects the consumers beliefs through
their discourse.
3. This paper has message or meaning that
analyzing advertisements (product/nonproduct ads) to investigate the intentions
and techniques of consumer product
companies to reach more consumers and
sell more products. Methods of Critical
Discourse Analysis (CDA) appear as a
useful approach for they offer excellent
methods, not only for analyzing texts and
images adequately, but also for putting
them in analyzable relations to sociocultural processes and changes. Norman
Faircloughs 3-D model and Kress and van
Leeuwens grammar of visual design were
used to analyze the data. Thus, the results
of the present study showed that when a
private producer intends to persuade the
viewer to buy a special product, s/he gives
the power to the viewer. While the
producer of the ad is the government, she

Expression of an informed point of you

1. Has your point of view shifted from
your initial reaction-how?
2. What made you change your mind?
3. Can you now explain your reaction
more fully or precisely?

tries to show his power. However, it could

be understood from the results that the
producers, generally tend to use their
power and ideology to change peoples
behavior and thought.
1. Based on my point of view have same
with author that for most people
advertising is something to encourage or
persuade them to buy a special product.
But advertisings do not only serve this
purpose, they also amuse, inform,
misinform, worry, warn, ... though it may
be argued that these function are all in the
service of the main function (Cook 1992:
5). It assumes a dialectical relationship
between particular discursive acts and the
situations, institutions and social structures
in which they are embedded: the
situational, institutional and social
contexts shape and affect discourse, and,
in turn, discourses influence social and
political reality.
2. Based on the author that is in order to
analyze the power relations and struggles
that function behind the discourse, this is
crucial to investigate who has more access
to discourse and whose access is
constrained through societal mechanisms.
But, a lot of primary research has been
conducted to help support policy
recommendations in this subject area,
however Haywood (2002) is lacking depth
in its explanation of both the data
collection process and sample selection
criteria. Greater elaboration of the research
process was offered in an earlier paper:
Greensmith and Haywood (1999), but in
the current work, in the absence of
adequate detail, it is extremely difficult to
assess the validity and reliability of the
findings.
3. The main shortcoming of this text is the
authors reliance on personal opinion
rather than empirical data. For example,
on page 8 there is a critical attack on these
agents involve all the social organizations

and institutions, standards and norms that

govern the function of power behind
discourse fragment, but the author offers
no data to support the argument he is
making. In the absence of any supporting
evidence there is no way of judging the
validity or reliability of his conclusions
and this seriously undermines the value of
the work connections between textual
structures and takes this social context into
account and explores the links between
textual structures and their functions in
interaction within the society.