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Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796,
6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910,
6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165,
7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840,
7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253 and 7,881,443. Other patent
applications are pending.
How to Contact Us
MicroStrategy Incorporated
1850 Towers Crescent Plaza
Tysons Corner, VA 22182
Phone: 1.888.537.8135 Fax: 703.848.8610
E-mail: info@microstrategy.com
http://www.microstrategy.com
I. Executive Summary.......................................................................................................................... 4
II. Comparison of MicroStrategy 9 and QlikView 11 on the Key BI Capabilities.............................. 5
1. Delivering More BI with Less IT Effort - MicroStrategy Delivers the Lowest TCO............................... 7
2. All User Needs through a Single Platform...................................................................................... 11
3. Self-Service Through a Fast and Intuitive Web Interface................................................................. 15
4. High Performance at Any Scale..................................................................................................... 19
5. Quick to Implement and Deploy, Easy to Maintain and Administer................................................ 24
6. Highly Interactive and Flexible Mobile Intelligence......................................................................... 28
7. Deep Insight through Superior Analytics....................................................................................... 33
8. Flexible Technology for Departmental to Enterprise BI................................................................... 36
III. MicroStrategy A Market Proven, Industrial-Strength Technology........................................... 39
I. Executive Summary
In the Business Intelligence (BI) marketplace, MicroStrategy competes vigorously with vendors such as QlikTech. At
first glance, it would seem that companies can use either MicroStrategy 9 or QlikView 11 to support their reporting
and analysis needs. However, throughout the implementation and maintenance of BI applications, companies are
realizing significant differences in the BI capabilities between MicroStrategy and the less robust and less integrated
BI technologies of QlikTech. MicroStrategys organically grown architecture delivers superior performance, scalability,
usability, efficiency, and reliability, all of which impact the total cost of ownership, user adoption, and ultimately, the
success of the BI project.
As user and business requirements have become more complex, IT budgets nonetheless have come under
increasing pressure. Organizations need to deliver BI solutions in light of expanding user requirements, increasing
amounts of data, and differing data sources with a minimal amount of IT resources. Non-robust BI architectures
require higher amounts of IT effort because of the basic nature of deploying immature BI technologies which leads
to redundant and repetitive administration and the constant development of one-off workarounds. In contrast,
organically-developed BI architectures like MicroStrategys require the minimum amount of IT effort needed to
deploy and maintain BI applications, and can empower business people to create their own reports without reliance
on IT personnel.
MicroStrategy 9 offers business users a redefined user interface for a fast and intuitive user experience where
they can access consistent information through secure Web, Microsoft Office, and mobile device interfaces.
MicroStrategys advanced analytical capabilities, such as predictive analytics and in-memory analysis, provide users
with fast and deep insight. With MicroStrategys scalable architecture and a single metadata, users can seamlessly
navigate from scorecards and dashboards to reports and analysis without being required to open and close multiple
BI tools and navigate dissimilar interfaces.
MicroStrategy 9 is advanced technology that allows companies to support all types of BI applications with a
single technology. MicroStrategy 9 builds on MicroStrategys unique strengths at the high-end of BI to extend the
boundaries of performance, scalability, and efficiency of enterprise BI. At the same time, MicroStrategy 9 brings
quick-to-deploy BI technology easily within reach of smaller departmental BI initiatives through features such as
multi-source data access, In-memory ROLAP, and Visual Insight. Just as importantly, MicroStrategy 9 provides a
smooth migration path for islands of departmental BI to merge into a cohesive and consistent enterprise-wide
framework. With MicroStrategy 9, even as departmental BI applications are consolidated into the enterprise-wide
framework, departments can continue to retain the significant autonomy and nimbleness that they enjoyed previously.
For nearly 20 years, MicroStrategy customers have gained an edge over their competitors with fast, agile analysis
using MicroStrategys best-of-breed technology. Companies and industry analysts widely recognize MicroStrategy
for its administration-friendly architecture, robust security, self-service zero-footprint Web interface, and proven user
and data scalability.
This document discusses in detail the key differences between MicroStrategy 9 and QlikView 11.
5. Q
uick to Implement and Deploy, Easy to Maintain and Administer...................................................... pg.24
MicroStrategy provides organizations a platform that is quick to implement and deploy as well as easy to
maintain and administer, fueled by a single code base that offers the advantage of reusable business logic across
the entire platform. MicroStrategys single BI server provides efficient, centralized administration for IT and fewer
moving parts, which translates into less downtime. QlikView lacks a common reusable metadata layer that is
shared across documents. This creates a maintenance challenge as developers are typically forced to continually
and manually synchronize metric definitions and security profiles across documents.
6. Highly Interactive and Flexible Mobile Intelligence................................................................................ pg.28
MicroStrategy Mobile extends BI capabilities on mobile devices well beyond traditional grid and graph reports
and provides exceptional flexibility for creating purpose-built, workflow-driven mobile applications. MicroStrategy
Mobile apps are built using a metadata-driven, point-and-click development paradigm, fully utilizing the
MicroStrategy BI platform infrastructure, security, and reusable metadata components. As a result, mobile
applications are faster and easier to create, easier to maintain, and provide the administration efficiencies needed
to deploy to hundreds of thousands of users while providing the industry's lowest total cost of ownership.
QlikView treats mobile devices as just another interface to deliver traditional BI. The QlikView mobile interface
is not designed to use the powerful capabilities of mobile devices, and lacks the ability to provide a rich user
experience that mobile users are accustomed to.
7. Deep Insight through Superior Analytics.................................................................................................. pg.33
The MicroStrategy BI platform provides an extensive set of data manipulation and analytic options to allow
the user to delve deeply into a report to identify and discover important trends and patterns in the data. Users
can drill anywhere in the entire data warehouse for boundary-free investigative analysis. Report designers and
analysts can view and embed predictive analytics in reports and then distribute them to all relevant decision
makers and stakeholders. QlikView does not automatically provide drill anywhere capabilities across all reports.
Report developers must pre-define all drill paths for each chart. QlikView is limited in the data mining and
sophisticated predictive analytic capabilities that are available out-of-the-box.
8. Flexible Technology for Departmental to Enterprise BI.......................................................................... pg.36
MicroStrategys metadata reusability and life cycle management tools, such as MicroStrategy Object Manager,
enable departments to incrementally migrate their business logic into a consolidated enterprise BI environment.
QlikView lacks an enterprise metadata layer and the tools required to consolidate disconnected QlikView
applications into one enterprise-wide BI application.
The following section of the white paper provides a side-by-side evaluation of MicroStrategy 9 and QlikView 11
along the key BI capabilities.
1. Delivering More BI with Less IT Effort - MicroStrategy Delivers the Lowest TCO
With IT budgets under increasing scrutiny and business requirements becoming more complex, todays
organizations need to critically examine BI costs. The costs of BI extend beyond the initial acquisition. An IDC study,
Demonstrating Business Value: Selling to Your C-Level Executives, concludes, Because the single largest factor
affecting TCO is staffing cost, IT initiatives that can reduce IT labor costs are likely to find greater acceptance among
financial decision makers, and initiatives that enable IT consolidation or automation can significantly reduce TCO
across the IT infrastructure. Figure 1 shows that over three years, IT staffing constitutes between 60 and 71% of BI
Total Cost of Ownership (TCO). 1
Software (7%)
Outsourced Costs
(3%)
Server Hardware
(7%)
IT Staff Training
(8%)
Staffing (60%)
Downtime User
Productivity
(15%)
Source: IDC 2007.
Three-year total cost of ownership for BI systems is dominated by costs related to IT personnel: IT personnel costs
account for 71% of total costs = Staffing (60%) + Outsourcing Costs (3%) + Staff Training (8%).
Customers and leading industry analysts alike recognize MicroStrategys ability to deliver BI to more users and a
great amount of data with fewer IT staff than other BI vendors. Many MicroStrategy customers have expanded their
BI deployments while saving millions of dollars a year in staffing costs by switching from non-MicroStrategy BI tools
to MicroStrategys efficient and scalable self-service BI platform. To save costs and ensure successful BI solutions,
decision makers must evaluate the key BI capabilities that reduce IT efforts and make the BI platform easier to
implement, deploy, maintain, and administer.
IDC. Demonstrating Business Value: Selling to Your C-Level Executives. Three Year Server TCO. Based on more than 300
interviews conducted across numerous platforms, presented in composite form.
1.18
Bissantz
0.39
Board
1.02
Cubeware
0.55
N/A
1.72
N/A
Information Builders
N/A
Infor PM
N/A
Jedox PALO
N/A
Microsoft SSAS
0.59
Microsoft SSRS
N/A
MicroStrategy
2.40
MIK
1.96
Oracle BIEE
N/A
Oracle Hyperion
N/A
Pentaho
N/A
QlikTech
0.71
SAP BO Webl
2.16
N/A
SAP BO Deskl
SAP BW/ BEx Suite
1.96
N/A
SAS
1.51
TARGIT
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
2.0
2.2
2.4
Source: The BI Survey 9 (2010) This chart provides a KPI score for the deployed seats per administrator head. The KPI is calculated so
that higher administration costs lead to a lower KPI and vice versa.
Figure 2: MicroStrategy Technology is Recognized for its Ability to Support Many More Users for Each IT Administrator
MicroStrategy technology requires far fewer IT personnel for a given amount of BI users because its metadata is
inherently easier to maintain and because end users have more self-service capabilities that offload work from the
IT staff.
We evaluated several leading BI products and, using a total cost of ownership model, determined
that MicroStrategy had the best combination of ease-of-use, time-to-market, successful retail
The following table lists out key capabilities in which the MicroStrategy 9 platform helps organizations reduce costs
when designing, deploying, administering and maintaining BI applications.
Automatic Multi-source
Drill Anywhere
QLIKVIEW 11
YES
YES
LIMITED
LIMITED
One Repository of
Reusable Business Logic
Browser Agnostic
Zero-footprint Web
YES
YES
YES
Automated Deployment
LIMITED
NO
LIMITED
Easy What-You-See-Is-What-You-Get
(WYSIWYG) formatting allows business
users to format reports at runtime
without IT support.
MICROSTRATEGY 9
NO
Minimizing
Deployment Effort
Single Server
MICROSTRATEGY 9
YES
NO
Out-of-the-Box
System-wide Monitoring
YES
YES
Automated Report
and Data Integrity
Checking
YES
YES
Scalable In-Memory
ROLAP Architecture
Automatic Change
Management
YES
10
NO
NO
NO
NO
YES
QLIKVIEW 11
Scorecards&
Dashboards
Enterprise
Repor4ng
Opera4onalDashboards
DynamicScorecards
MetricsManagement
PageperfectOpera4onalRepor4ng
PixelperfectBusinessRepor4ng
PrintperfectStatements&Invoices
OLAPAnalysis&
VisualExplora4on
VisualExplora4on
Slice&DiceInves4ga4veAnalysis
RootCauseDetermina4on
DataMining&
Predic4veAnalysis
AdHocAnalysis
Predic4veAnalysis
DataMining
MobileApps&
Aler4ng
MobileApplica4ons
MassiveInforma4onDistribu4on
iPad,iPhone,BlackBerry,email
Excep4onbasedAlerts
Figure 3: Users Can Seamlessly Traverse All Styles of BI from a Unified Platform and a Single Interface
MicroStrategys long history and devotion to producing world-class business intelligence technology provided
us with extreme confidence that we are making the right decision for our casino partners. MicroStrategys
interactive dashboards with advanced data visualizations will allow our clients to view complex data in
an easily understood and graphically appealing manner to improve decision-making. In addition, we look
forward to implementing MicroStrategys Mobile BI on the BlackBerry, iPhone, and iPad, which will give
our customers far greater flexibility in business intelligence than is currently available today.
Aristocrat Technologies.
11
President,
KEY BI REQUIREMENTS
MICROSTRATEGY 9
QLIKVIEW 11
YES
LIMITED
12
KEY BI REQUIREMENTS
Rapid Comprehension of Data
Through Advanced Visualizations
Out-of-the-box library of advanced
visualizations
Automatic drilling from
visualizations
Easy to create and deploy
customized widgets
Flexible properties support different
types of data comparisons
Extensible library of visualizations
and widgets created by 3rd parties
Customizable advanced
visualizations and widgets
MICROSTRATEGY 9
YES
QLIKVIEW 11
LIMITED
13
KEY BI REQUIREMENTS
MICROSTRATEGY 9
YES
QLIKVIEW 11
NO
YES
LIMITED
14
KEY BI REQUIREMENTS
Flexible and Powerful OLAP
Interactivity
Drill anywhere fosters investigative
analysis
Derived elements and derived
metrics for on-the-fly calculations
and groupings
View filters for quick data filtering
On the fly creation of derived
elements, custom groups, subtotals,
etc.
Built-in financial and statistical
functions
MICROSTRATEGY 9
QLIKVIEW 11
YES
LIMITED
YES
LIMITED
15
MicroStrategy Provides End Users with a Fast and Intuitive User Experience
Add/Remove
Add/Remove
Attributes
A*ributes
Metrics
Metrics
Many
Views
EasilyFilter
Easily filter
data
data
DropZonesfor
Drop Zones for
multidimensional
mulCdimensional
analysis
analysis
Visually
analyze data or
VisuallyAnalyzeDataor
use
OLAP enabled grids
useOLAPenabledGrids
Figure 4: Design and Format a MicroStrategy Report Using a Fast and Intuitive User Interface
MicroStrategys next-generation of advanced self-service functionality is designed to provide more control to business
users. Business users can easily import their personal or corporate data directly from the MicroStrategy Web interface
and quickly convert the raw data into insightful visual analyses, reports, or dashboards. The MicroStrategy Visual
Insight interface provides incredible speed-of-interactivity, stunning visualizations, drag-and-drop manipulations, and
instant results thus allowing business users to rapidly go from data to decisions.
We were impressed with MicroStrategys self-service architecture, ease-of-use, highly visual dashboards,
and mobile reporting that allows us to put the analytics and reporting in the hands of the business user.
MicroStrategys history in the business intelligence sphere also gave us confidence that we had chosen the
16
KEY BI REQUIREMENTS
MICROSTRATEGY 9
User-Friendly Interface
YES
Drag-and-drop actions
One-click access
Familiar Microsoft paradigms
Tree view navigation
Ribbon toolbars and menus
Accordion controls
Personalized interface
User collaboration capabilities
Context-sensitive online help
Sophisticated formatting for final
report presentation
LIMITED
YES
R
eal-time changes without a
publishing process
C
reation of report objects, such as
prompts and filters, over the Web
W
hat You See Is What You Get
(WYSIWYG) design and editing of
any report type over the Web
Z ero-footprint Web interface from
any browser
QLIKVIEW 11
LIMITED
17
KEY BI REQUIREMENTS
Advanced Self-Service
Functionality
Data Import
Visual Insight
MICROSTRATEGY 9
YES
NO
YES
QLIKVIEW 11
LIMITED
18
KEY BI REQUIREMENTS
MICROSTRATEGY 9
QLIKVIEW 11
YES
LIMITED
We look forward to using MicroStrategy 9 In-memory ROLAP technology to help us improve our user
experience with faster response times and to take unnecessary pressure off our Teradata system.
Manager of BI Architecture, eBay
19
BEFORE IN-MEMORY BI
Database
Query
AFTER IN-MEMORY BI
Database
Query
Slower
Response Time
In-memory
Query
Output
Caching
Report
Caching
Data Set
Caching
Faster
Response Time
Output
Caching
Report
Caching
Data Set
Caching
In-memory
On-Disk
In-memory
Caching
Query
Caching
On-Disk
Query
Figure 5: MicroStrategy In-Memory BI Provides the Combination of Fast Response Time from Multidimensional Caching and the Flexibility of
Ad Hoc Query BI
ROLAP is unique among BI architectures in that it can model whole relational databases as if they were a single
multi-dimensional cube. In this case, the cube is virtual since relational databases often contain terabytes of data
that could not fit within any physical cube technology. MicroStrategys virtual cube provides MicroStrategy users
with the ability to perform OLAP interactions with the data and drill freely throughout the vast virtual cube without
the severe size limitations of MOLAP architectures.
MicroStrategys new In-memory ROLAP option is game changing. Unlike other in-memory approaches on
the market today, it is fully integrated with an enterprise BI environment and provides high performance
transparently to business users. The way in which large amounts of data are stored and accessed in-memory
is so seamless that I was skeptical until I saw the actual SQL generated and witnessed the performance.
MicroStrategy 9 Multi-source ROLAP Allows Data Environments to be Optimized for Performance and Cost
Supporting Hub and Spoke Data Architectures
Sybase
IQ
MySQL
Netezza
Marketing
Data Mart
Mfg
Data Mart
SQL
Server
SQL
Server
DB2
Enterprise
Data Whse
Financial
Data Mart
Sales
Data Mart
Lookups, Aggregates,
Summary Data
Teradata
Figure 6: MicroStrategy Multi-source ROLAP Helps Decrease Time to Value by incorporating Hub and Spoke Architectures and Decrease Cost
by Switching Database Processing from the Enterprise Data Warehouse to Alternative Lower Cost Databases.
20
Successful BI systems often experience dramatic growth in user populations. It is increasingly common for a single
MicroStrategy BI installation to support thousands and even tens of thousands of business users. The technical
challenge in these circumstances is to be able to efficiently accommodate thousands of concurrent user sessions
while providing high performance and easy administration. MicroStrategy 9 supports 64-bit Java Virtual Machines
(JVMs) in both J2EE Web servers as well as ASP.net Web Servers. The dramatically expanded memory available in 64bit JVMs supports many more concurrent user sessions, and allows users to display and interact with larger reports
and dashboards.
The most critical factor for our organization is the speed with which we can react to the needs of the
business. MicroStrategy enables our executives and other business users to run reports and analyses
within seconds, which in turn, allows our employees to make timely decisions that dramatically impact
the business. Also, our high performance BI environment encourages the use of BI across the company,
KEY BI REQUIREMENTS
MICROSTRATEGY 9
YES
In-memory ROLAP
Dynamic sourcing
Dynamic multi-level caching
QLIKVIEW 11
LIMITED
21
KEY BI REQUIREMENTS
MICROSTRATEGY 9
QLIKVIEW 11
YES
Push-down joins
Push-down analytics
Multi-pass SQL
Support for all implementations of
multi-pass SQL, including the use
of temp tables, derived tables, and
common table expressions
Minimize network traffic
Automatic aggregate awareness
Database-specific SQL generation
and optimization through VLDB
drivers
SQL query optimization algorithms
NO
22
KEY BI REQUIREMENTS
Market Proven Enterprise
Scalability and Performance
Native 64-bit BI processing
64-bit Java Virtual Machines (JVMs)
support
Server Clustering for failover
recovery and load balancing
Customer references for large
user and data scale production
deployments
MICROSTRATEGY 9
YES
QLIKVIEW 11
LIMITED
23
MicroStrategy
Other BI
Technologies
REPORT DESIGN
Layout
Format
Calculations
ReportSpecific
Components
REPORT COMPONENTS
Parameterization
Templates
Filters
Autostyles
BUSINESS ABSTRACTION
Metrics
Reusable
Metadata
Components
ReportSpecific
Components
Hierarchies
Custom Groupings
Transformations
DATA ABSTRACTION
Attributes
Facts
Tables
Reusable
Metadata
Components
Aliases
Figure 7: The More Comprehensive the Reusable Metadata, the More an Enterprise can Ensure Fast and Managed Development
MicroStrategy designed its architecture to minimize administration overhead through capabilities such as a single
administration point, reusable and automated cell level data security, and automatic internationalization features.
A central point of control across the entire platform reduces overhead. MicroStrategys universally-applied reusable
security system protects the privacy of the data and dynamically filters out data from any report based on the
security profile of each business user. MicroStrategy 9 offers the ability to automatically present every report,
dashboard, or OLAP analysis in the local language of each business user viewing the information without requiring
any additional design work by report authors. MicroStrategy capabilities, such as centralization and automation,
allow administrators to deliver secure BI to any user base, whether to a department or to thousands of users, with
minimal IT effort.
The new BI system has reduced the time we spend on monthly reporting by more than 50%. There is now
24
KEY BI REQUIREMENTS
MICROSTRATEGY 9
QLIKVIEW 11
Unified BI Architecture
YES
LIMITED
YES
R
obust abstraction layer where all
physical constructs can be modeled
logically and hidden from the business
user
MicroStrategys object-oriented
metadata defines an enterprises
business layer in a single repository.
Metadata objects can be nested as
building blocks to create more complex
objects. If a metadata object changes,
every other metadata object dependent
on it automatically changes. This ensures
consistency across business definitions
and minimizes the number of objects to
create and maintain.
NO
25
KEY BI REQUIREMENTS
MICROSTRATEGY 9
Enterprise-Caliber Administration
YES
MicroStrategys centralized
administration provides a single
console for real-time user and system
management. Administrators can view
and perform tasks on many system-wide
activities, including executing jobs, user
management, and scheduled services.
QLIKVIEW 11
LIMITED
26
KEY BI REQUIREMENTS
Industrial-Strength Multi-level
Security
One, reusable setup for platform-wide
cell level data security
Same report yields different views
of the information based on user
profiles
User profile determines appropriate
level of functionality
Truly zero-footprint Web interface. No
use or download of ActiveX and other
plug-ins
Automatic secure extranet ready with
128-bit encryption
Integrate with any security
infrastructure with single sign-on
MICROSTRATEGY 9
YES
QLIKVIEW 11
LIMITED
YES
LIMITED
27
KEY BI REQUIREMENTS
Easy to Customize and Migrate
Seamlessly
Single development environment for
entire platform
Easy to create and upgrade
customizations via Web Customization
editor
Eclipse Integrated Development
Environment(IDE) integration
Flex Builder support
Extensive API documentation
MICROSTRATEGY 9
YES
QLIKVIEW 11
LIMITED
MicroStrategy offers a very robust and innovative mobile app development platform that can be used either
for creating purpose-built, workflow-driven mobile applications, or for directly displaying existing Reports and
Dashboards on mobile devices without the need of re-authoring.
28
Are faster and simpler to develop (no coding) Created by metadata driven, point-and-click paradigms
Are easier to maintain Changes to the centralized BI platform metadata are instantaneously
and fully utilizing MicroStrategys BI infrastructure, security, and reusable metadata components.
propagated to all user interfaces, including mobile devices. Changes are made once and only in one
place in the metadata, ensuring a single version of the truth and hassle-free maintenance.
Are enterprise grade Delivers the full benefits of MicroStrategys BI infrastructure: administration,
security, scalability, and performance.
Provide intuitive and powerful visualizations Fully leverages MicroStrategys vast library of advanced
visualizations.
Provide exceptional flexibility The MicroStrategy app platform provides exceptional flexibility to create
a wide range of mobile apps that go above and beyond the boundaries of traditional BI, without
writing a single line of code.
Most other BI companies are still trying to establish their mobile strategies and are primarily focused on providing
traditional BI through mobile devices. These companies do not offer an app development platform that is specifically
designed for building rich mobile applications, while fully leveraging the underlying BI platform infrastructure.
1:55 PM
iPad
100%
Card Home
$ 1,699.53
Due Date:
$ 6,798.11
Pay
Bill
$1,500,000
1,500
$1,250,000
1,250
$1,000,000
1,000
$750,000
750
$500,000
500
$250,000
$0
Inventory Turns
250
2009 Q1
2009 Q2
2009 Q3
2009 Q4
Inventory Turns
2010 Q1
2010 Q2
2010 Q3
2010 Q4
Gross Profit
Large Charges
7 charges in this period
Rewards Information
App-Centric
Enterprise Grade
Fast to App
Figure 8: MicroStrategy Mobile Intelligence Provides Exceptional Flexibility to Create a Wide Range of Mobile Apps.
We were wowed by MicroStrategys technology and the ability to build our application in one week
leveraging our existing infrastructure. Our clients are very excited about our new iPhone app and the
capabilities it provides to help them enhance efficiency and improve business performance. We see
tremendous potential for iPhone and iPad apps, which will enable our clients to access important
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KEY BI REQUIREMENTS
MICROSTRATEGY 9
QLIKVIEW 11
YES
LIMITED
30
KEY BI REQUIREMENTS
MICROSTRATEGY 9
QLIKVIEW 11
Security of Mobile BI
YES
LIMITED
31
KEY BI REQUIREMENTS
Highly Interactive and Intuitive User
Experience
Native mobile applications
Device-specific actions
o Multi-touch
o App integration
o Sensor based query
o Mobile Info capture
BI-specific features perfectly designed
to work with device specific capabilities
o Drill anywhere
o Swipe to page-by
o Integrated mapping
o Rich visualizations
o Alerts through push notifications
o Prompting
o Subscriptions
Offline analysis
MICROSTRATEGY 9
QLIKVIEW 11
YES
LIMITED
32
KEY BI REQUIREMENTS
MICROSTRATEGY 9
YES
QLIKVIEW 11
NO
World-class analytics are important and MicroStrategy is a cost efficient way to address our expanding BI
requirement.
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Web
Browser
Web
Browser
Web Browser
Apple
iPad
Apple
iPad
Apple
iPad
Trend
Analysis
iPad
1:55 PM
100%
Segmentation
Analysis
Statistical
Analysis
Figure 9: Advanced Analytics can be Easily Incorporated into and Consumed through Reports, Dashboards and Scorecards.
MicroStrategys ability to generate multi-pass SQL is a key element in providing analytically sophisticated business
intelligence applications. Multi-pass SQL is required to answer analytical questions that require several steps and
cannot be answered with a single SQL query block. MicroStrategy generates SQL that performs these multi-pass
queries as efficiently as possible for each particular database.
Iterative analysis is the dynamic mechanism that represents the continuous interaction and advanced analytical
techniques between the BI server and the database. MicroStrategy uses this approach when complex questions cannot
be answered using only the database. Not only does MicroStrategy automatically invoke iterative analysis when
required, it also dynamically decides the most optimal location to perform the calculations, based on its own strengths
and the database strengths, while minimizing data transfer.
MicroStrategys powerful analytics help us analyze sales performance across locations and model lines for
enhanced sales targeting and inventory management
America, Inc.
34
KEY BI REQUIREMENTS
Efficiently Answer Complex
Questions
Multi-pass SQL
Collaborative processing between
analytical engine and RDBMS-based
processing
Reusable analysis objects (e.g.,
custom groups, consolidations,
transformations, conditional
metrics, sets)
Support for complex definitions of
analysis objects (e.g., conditional
metrics with set conditions, custom
groups defined with a mix of metric
qualifications and attributes at
different levels, set analysis with
multi-attribute comparisons)
All analytical capabilities available
across all styles of BI
MICROSTRATEGY 9
YES
QLIKVIEW 11
LIMITED
35
KEY BI REQUIREMENTS
MICROSTRATEGY 9
QLIKVIEW 11
YES
LIMITED
36
MicroStrategy 9 Supports a Gradual and Incremental Migration from Islands of BI into a Consolidated
Enterprise BI System
Stage 1
Disparate Islands of BI
Stage 2
Merging Islands of BI
Stage 3
Consolidating Data
Enterprise
Enterprise
HR
Sales
Enterprise
Enterprise DW
Enterprise DW
Fin
HR
Sales
Fin
Finance Dept
HR Dept
Sales Dept
Finance Dept
HR
Sales
HR Dept
Sales Dept
Enterprise DW
Fin
HR Dept
Sales Dept
Finance Dept
Figure 10: MicroStrategy Technology Provides a Seamless Migration Path from Departmental BI to Enterprise BI
Organizations need to gradually and incrementally consolidate their departmental and workgroup islands of
BI into a cohesive enterprise framework that ensures a single version of the truth and low cost of operation.
MicroStrategy is directly addressing this challenge with MicroStrategy 9, which contains an In-memory BI and
Multi-source BI capability that will make MicroStrategys enterprise-caliber technology equally suitable for
workgroup BI and departmental BI. MicroStrategys new platform includes capabilities that allow consolidation
and transformation of departmental and workgroup islands of BI without having to redo reports or dashboards
KEY BI REQUIREMENTS
Seamless Migration From
Departmental to Enterprise BI
Metadata compatibility enables
consolidation of islands of
information
Metadata abstraction layer enables
seamless re-pointing of the data
source without affecting the
business model
Advanced migration and
environment management tools
MICROSTRATEGY 9
YES
QLIKVIEW 11
LIMITED
37
KEY BI REQUIREMENTS
High Performing Multi-source
Data Access
Unified multi-dimensional business
model across multiple data sources
Optimized retrieval of multi-source
data
Smart Push-Down architecture
Automatic multi-source drill
anywhere
Support for distributed workload
database architectures
Direct access to multi-dimensional
data sources including SAP
BW InfoCubes and QueryCubes,
Hyperion Essbase, and Microsoft
Analysis Services.
Direct reporting from salesforce.com
Rapid Departmental BI
Application Development
No need for a data warehouse or
ETL tool
Graphical and intuitive design
interface to minimize IT effort
Automatic detection wizard for
creation of business logic and table
mappings
Pre-created templates for quick
project and dashboard development
Command line administrative tool
for high volume tasks
Comprehensive data model support
MICROSTRATEGY 9
YES
QLIKVIEW 11
YES
LIMITED
38
KEY BI REQUIREMENTS
Centralized and De-Centralized
Administration
Web-based administration for
business managers
Allows distribution of administrative
tasks, including object promotion,
data integrity checking, and user
management
Update Packages allow distributed
development
MICROSTRATEGY 9
YES
QLIKVIEW 11
LIMITED
Today, organizations need a business intelligence solution that can support user self-sufficiency and can
respond more quickly and effectively to local business needs. MicroStrategy 9 provides end users with more
control over the analysis and reports they create and helps them to be more self-sufficient, require far less
IT support, and quickly adapt to changing business requirements.
Research at The Data Warehousing Institute
Unlike BI suites offered by other vendors, MicroStrategy offers the only organically grown BI architecture. All of
the MicroStrategy 9 components were expressly built to work within a unified architecture and not as separate
standalone products or acquired technologies that were subsequently joined together. This caliber of BI technology
is now being sought after by companies, not solely for their most demanding BI applications, but for the purpose of
hosting all of their BI applications. Today, companies can standardize all BI into a single, highly-functional, efficient
architecture and reap significant economies of scale and enterprise-wide consistency.
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COLL-1022 0812
MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA 22182 1.888.537.8135 www.microstrategy.com