Agriculture Mechanization Market Overview

in
South East Asia

The World Consumption of Fruit and Vegetable

1969-2049

Total Consumption of Fruit and Vegetable

Population

Consumption per Person

South East Asia Agriculture Land and Land Use

South East Asia Agriculture Product out line

Area:
Agriculture. Area:
Main Agriculture Product
Rice

448,672,000 Ha
130,178,000 Ha

Asean is largest producer. It is 40% of rice

production volume in the world

Soybean
Corn
Sugarcane
Asean is the third largest producer

Cassava
Asean is largest producer and exporter.
It is 40% of rice production volume in the world .

Palm Oil
Asean is largest producer.
It is 70% of rice production volume in the world .
4

Source : ASEAN Statistical Yearbook 2014, faostat.fao.org

Rubber
Asean is largest producer.
It is 90% of rice production volume in the world .

Current Trend of Agriculture in South East Asia

Tradition

Industrialization

Problems

Cultivation

Manual
Cultivation

Bul
l

Labor shortage

Planting

Broadcasting

Manual
Planting

Harvesting

Manual Harvesting

Source : Agrisevolution

Economic growth
&
Depopulation
In
Agricultural
Sector

Mechanization

Increase in
Labor Cost

Current Trend of Agriculture in South East Asia

Land Use Consolidation

Enlargement of Operations

Farmer require high Efficiency and high durability

Tractor to use with multi tillage for big land.

Development Trends in mechanization (South East ASIA)

Cultivation
nd Hand Tractor
22nd
Hand Tractor

Buffalo

Manual

High
Power
Tracto
Tractor
r
Power Tiller

Harvesting
Reaper
Combine Harvester

Manual

Planting
Walk-Behind

Broadcast

Source : Agrisevolution

Manual

Ride-on Transplanter

Contracting Agriculture Business trend in South East Asia

OWN USE

Contractor

High efficiency tractor

and Harvester for corn,
sugar cane, palm, rubber
tree, cassava farmer

Contracting with many

farmers

Tractors Market
Trend

Demand

Type

Land preparation - Contracting Business

High Efficiency and High Durability

High efficiency tractor

for corn, sugar cane,
palm, rubber tree,
cassava farmer.

Type

Medium Size Tractor,

suitable for rice farmer

Agriculture
Product
Price

 World demand for tractors will rise 6.8 percent

annually through 2016 to $122 billion.
Gains in the Asia/Pacific region will be more
than twice that of any other region, with China
alone claiming nearly one-third of the global
total.
Agricultural tractors will remain the largest
segment, followed by tractors for construction
and mining applications.
Source : Agrievolution

South East Asia

market overview

ASEAN markets (Thailand, Vietnam,

Malaysia, Indonesia, Philippines)
was USD0.97 billion (7.95% of the
total Asia-Pacific value).
More specifically, the market size was
USD470 million for Indonesia,
USD210 million for Thailand,
USD110million for Vietnam,
USD100million for Philippines
USD80million for Malaysia.
Source : Value Partner Consulting
Promising and fresh market for
Myanmar and Cambodia. There are
familiar with Thailand market.

South East Asia

market overview

Thailand offers better

perspectives in the near
future
as valid candidate for
market entry/expansion.
Myanmar and Cambodia
are also fresh and
promising market.
There are familiar with
Thailand market.
Source : Value Partner Consulting

HOW TO SPEED UP THE DEVELOPMENT OF Mechanization in South East Asia

1. Developing the cooperation among manufacturers, Government, Research Institutes and Universities to
introduce High Efficiency and High Durability mechanization and smart farming system .

2. Endorsing the after-sales services and spare parts in South East Asia.
3. Offering direct special warranties from excellent post-sales services or through dealers.

Thank you for your kind attention

and looking forward to discuss with you
If you need further information please do not
hesitate to contact me

Tel. +66844497964
Email. damratsomapee@gmail.com