Beruflich Dokumente
Kultur Dokumente
Qualification
UNIT 18:
Advertising and Promotion in Business -Level 4
Assessor name
Date issued
Completion date
Submitted on
18thSeptember 2015
Internal Verifier
Assignment title
Westfield-Stratford City
An electronic copy of your assessment must be fully uploaded by
the deadline date and time.
You must submit one single PDF or MS Office Word document.
Any relevant images or screenshots must be included within the
same MS Office Word or PDF document.
The last version you upload will be the one that is marked. Your
paper will be marked if you have indicated this as your final
submission.
Review the mitigating circumstances policy for information
relating to extensions.
The file size must not exceed 20MB.
Answer the criteria in order, clearly indicating the pass criteria
number.
Ensure that all work has been proof-read and checked prior to
submission.
Ensure that the layout of your documents are in a professional
format with font style Arial, font size 12 for the text, font 14 for
sub heading and font 16 for main heading, line spacing 1.5 and
justified.
Use the Harvard referencing system; otherwise it will be
considered as plagiarised work.
Ensure that you back-up your work regularly and apply version
control to your documents.
Ensure that any file you upload is virus-free, not corrupted and
Instructions
Learner Declaration
I certify that the work submitted for this assignment is my own and research sources are fully
acknowledged.
Student signature: Date:
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20151
This unit introduces learners to the wide scope of marketing communications and how
the communications process operates. It includes a study of current trends and the
impact that ICT has had on marketing communications. Learners will explore the
marketing communications industry and how it operates. The learners will also develop
some knowledge of how the industry is regulated to protect consumers.
Scenario
You are the newly appointed a Trainee Advertising and Promotion Manager and
have been asked by the board to carry out two initial tasks
Task Two - Prepare a Plan and PowerPoint Presentation for the Senior Management
Team, business owners in Westfield and other internal stakeholders, explaining the
primary techniques associated with below-the-line methods and prepare a
promotional plan for the shopping complex. Include a power point presentation of
planned activities (schedule of activities) and resources needed for the
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20153
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20154
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20155
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20156
Effective judgements
have been made
M2
Select/design and
apply appropriate
methods/techniqu
es
A range of methods
and techniques have
been applied
M3
Present and
communicate
appropriate
findings
Use critical
reflection to
evaluate own
work and
justify valid
conclusions
Take
responsibility
for managing
and organising
activities
The appropriate
structure and
approach has been
used
Conclusions have been
arrived at through
synthesis of ideas and
have been justified
D1
D2
D3
Demonstrate
convergent/late
ral/ creative
thinking
Substantial activities,
projects or
investigations have
been planned,
managed and
organised
Ideas have been
generated and
decisions taken
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20157
LO2
Understand the role and
importance of advertising
LO3
Understand below-the- line
techniques and how they are
used
LO4
Be able to plan integrated
promotional strategies
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20158
http://uk.westfield.com/stratfordcity/home
http://uk.westfield.com/stratfordcity/community
http://uk.westfield.com/stratfordcity/community/environment/
Supplementary Reading
Recommended Text books:Kotler, P. and Armstrong, G. (2014), Marketing Principles.
15thedition. Harlow, Pearson. ISBN-10: 0273786997 ISBN-13: 9780273786993
Fill, C., Hughes, G. and Francesco, S. D. (2013), Advertising: Strategy, Creativity and Media.
1st ed. Harlow, Pearson. ISBN-10: 0273760890 ISBN-13: 9780273760894
Level 4 HND Diploma BusinessUNIT 18: Advertising and Promotion - LSST - Autumn Term 20159