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Ratio analysis involves the construction of ratios using specific elements from the
financial statements in ways that help identify the strengths and weaknesses of the firm.
Financial ratios are useful indicators of a firm's performance and financial situation.
Ratios generally hold no meaning unless they are benchmarked against something else.
between companies
between industries
between different time periods for one company
between a single company and its industry average
LIQUIDITY RATIOS
Liquidity ratios provide information about a firm's ability to meet its short-term financial
obligations using short-term assets.
They are of particular interest to those extending short-term credit to the firm.
The short-term obligations are the ones recorded under current liabilities that come due
within one financial year. Short-term assets are the current assets.
Formula:
Current Assets / Current Liabilities
Meaning:
Is the most common liquidity measure and provides an indication of a
firms ability to which current liabilities can be paid off through current assets.
Though the ideal current ratio depends to some extent on the type of business, a
general rule of thumb is that it should be at least 2:1. A healthy current ratio is greater
than 2.
A lower current ratio means that the company may not be able to pay its bills on time,
While a higher ratio means that the company has money in cash or safe investments
that could be put to better use in the business.
Short-term creditors prefer a high current ratio since it reduces their risk. Shareholders
may prefer a lower current ratio so that more of the firm's assets are working to grow
the business.
However, some firms carry current assets, such as inventory and pre-paid expenses
which cannot be converted into cash quickly. To correct this problem, the quick asset
ratio (QAR) is used which includes:
Cash
Marketable securities
Receivables
Ideally, this ratio should be 1:1.
If it is higher, the company may keep too much cash on hand or have a poor collection
program for accounts receivable.
If it is lower, it may indicate that the company relies too heavily on inventory to meet
its obligations.
Working capital:
Principal measure of liquidity; Target for working capital should be at least one-half of
operating budget
Working capital= Current Assets - Current Liabilities
is an indication of how quickly the firm collects its accounts receivables and is defined
as follows:
Receivables Turnover=
also known as Days Sales Outstanding (DSO), indicates the average length of time the firm
must wait after making a credit sale before it collects cash.
The receivables turnover often is reported in terms of the number of days that credit
sales remain in accounts receivable before they are collected. This number is known as
the collection period.
Average Collection Period =
Accounts Receivable
Annual Credit Sales / 365
365
Receivables Turnover
This is an important ratio (The length of the ACP) used to evaluate the credit policy of the firm
in relation to the industry norms.
A higher ACP indicates a liberal policy in that the firm gives more times to debtors for making
payments.
If the ACP is too low, the firm may have too tight of credit policy and might be losing
sales.
If CS is not available, we often use total sales as an estimate of CS.
If all sales were cash sales, then ACP = 0
Measures the average number of days taken to pay for purchases made today on credit
and is defined as:
APP = AP/credit purchase/day = AP/(Annual credit purchases/365)
Sometimes COGS is used to approximate credit purchases.
The correct level of APP depends on credit terms and the cost of violating credit
agreements.
Shows how efficiently the company is managing its production, warehousing, and
distribution of product, considering its volume of sales.
Inventory Turnover =
Cost of Goods Sold
Average Inventory
Average inventory = beg inventory+ ending inventory/2
Higher ratiosover six or seven times per yearare generally thought to be better,
although extremely high inventory turnover may indicate a narrow selection and
possibly lost sales.
A low inventory turnover rate, on the other hand, means that the company is paying to
keep a large inventory, and may be overstocking or carrying obsolete items.
Inventory Period
The inventory turnover often is reported as the inventory period, which is the number of
days worth of inventory on hand, and calculated as
Inventory Period=
Average Annual Inventory
Cost of Goods Sold / 365
We want to know the level of financial leverage used by the business as well as the ability of
the firm to service its debt obligations. The debt ratio, debt-equity ratio and interest cover is
discussed below.
Debt-To-Equity
Interest Coverage
The gross profit margin (GPM) shows the firm`s profit margin after deducting costs of
goods sold but before deducting operating expenses, interest expenses, and taxes.
This ratio is also known as gross profit ratio.
It can be an indication of manufacturing efficiency, or marketing effectiveness.
Gross Profit Margin = Gross Profit / Net Sales
Or
It is a measure of how effectively the firm's assets are being used to generate profits.
Indicates how effectively the company is deploying its assets.
Return On Equity
VALUATION RATIOS
The valuation ratios indicate the market valuation of a stock in terms of some
measure of company fundamentals such as earnings, book value, cash flows, and
dividends.
These are the ratios that investors tend to look at on a daily basis.
= Market price/share.
EPS
It indicates the market price of a share in terms of earnings.
This ratio measures the value of a publicly traded firms stock relative to the firms
current earnings..
Generally, the higher the value relative to current earnings, the greater the expected
increase in future earnings and/or the lower the perceived risk in future earnings.
Market/Book Ratio = Market Price Per Share/ Book Value Per Share
Where book value per share = common equity/ no. Of ordinary shares outstanding
It indicates the market price of a share in terms of the book value of equity. It is the
rupee amount an investor has to pay for each rupee of book value.
Dividend policy ratios provide insight into the dividend policy of the firm and the
prospects for future growth.
Two commonly used ratios are the dividend yield and payout ratio.