CURRICULUM VITAE

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Mariebeth Santiago Cruz

402 Gad Restaurant Building
Khalidiya St., Abu Dhabi, UAE
+971 52 930 1841
mariebeth.santiago@yahoo.com
August 7, 1982
Philippines
Filipino
Single

OBJECTIVE:
To obtain a job in fields of Marketing, Brand Building, Event Management, Corporate Communication, Public
relations, Media Relations, and Administration.
SUMMARY OF QUALIFICATION:

With wide and excellent experience in Marketing, Event Management, Public/Media Relations and
Administration.

KEY SKILLS:
Proficient in computer programs such as:
PowerPoint
Microsoft Office Excel
Microsoft Office Word
Basic Abode Photoshop
WORK EXPERIENCE:
November 2014 Present
Position
: Events Coordinator
Company
: Zoom Artistic Contracting LLC
Industry
: Events Management
Address
: Abu Dhabi, UAE
Duties and Responsibilities

Responsible for the production of events from conception through to completion. Events includes:
- Exhibitions and fairs; festivals; conferences; promotions and product launches; fundraising and
social events.
Hands-on and part of a team that organize various events.
Researching markets to identify opportunities for events.
Liaising with clients to ascertain their precise event requirements.
Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing
and budgets)
Agreeing to and managing a budget.
Securing and booking a suitable venue or location.
Ensuring insurance, legal, health and safety obligations are adhered to.
Coordinating venue management, caterers, stand designers, contractors and equipment hire.
Identifying and securing speakers or special guests.
Planning room layouts and the entertainment programme, scheduling workshops and demonstrations.
Coordinating staffing requirements and staff briefings.
Selling sponsorship/stand/exhibition space to potential exhibitors/partners.
Preparing delegate packs and papers.
Liaising with marketing and PR colleagues to promote the event.

Liaising with clients and designers to create a brand for the event and organizing the production of
tickets, posters, catalogues and sales brochures, plus social media coverage;
Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure
that all runs smoothly.
Overseeing the dismantling and removal of the event and clearing the venue efficiently;
Post-event evaluation (including data entry and analysis and producing reports for event stakeholders)

May 2010 October 2014

Position
: ADMINISTRATION/ACCOUNT OFFICER
Company
: Joie De Vivre International Insurance Brokerage LLC - Branch
Industry
: Insurance Broker
Address
: Abu Dhabi, UAE
Duties and Responsibilities

Main contact point between Head Office and Branch.

General Managers support in all aspect of his work.
Accounts receivable (payment and commission)
Maintain Financial Management System through entry of all businesses, this includes New Insurances,
Endorsements, Renewals & Reinsurance.
Provides Administrative support to the underwriters by giving accurate information in making
quotation slips.
Modify, update and process existing Policies and claims.
Dealing with all classes of claims on-behalf of the client and follow up Claim reimbursements from the
Insurance Co.
Document Controller. Manage the clients records and monitor effective filing system.
Coordinate with the client and Insurance Co. for anything related to the Renewal and issuance of
Policies.
Manage the branch operations in administrative side and accounting.
Provides guidance and training to colleagues, routine office Administration & Correspondence with the
clients and Insurance Companies.
Follow up collection of commission receivable and payments.
Provide monthly and yearly production reports based on Premiums & Commission as per Class of
Insurance along with sales comparison and analysis from previous year.
Coordinate with local bodies regarding day to today functions of the office.

January 2007-March 10, 2010

Position
: BRAND ASSISTANT
Company
: Star Paper Corporation
Industry
: Distributor
Address
: Quezon City Philippines
Duties and Responsibilities

Responsible in handling marketing and brand building for non-paper products. Brand building includes
advertising, PR efforts and events.
Set budget for advertising and promotional activities, annual and monthly target for each brand.
Conceptualized and implement marketing plan (promotions).
In-charge of ordering and pricing of products.
Ensure a strategic and effective inventory plan for the brands.
Give seminar and product briefings/orientation to sales team.
Products/brands that were under my jurisdiction were the following: Victorinox Swiss Army Knives
(Swiss Brand), US Playing Card (Jarden Corp.), PARKER Accessories (UK Brand) and Cutting
Edge (local brand).
Cutting Edge is a retail store that showcased famous brands such as Seadoo, Parker, Predator, Aramith,
Brunswick, Vuzix and more.
At the end of 2008 three (3) more Cutting Edge stores were opened due to high demand on the products
that we offer in the store.
At the same year (2008) the company gave me the responsibility to expand Parker Accessories (UK
Brand) in the Philippine market. And on my term 2 series of accessories were launched.

February 2005 - December 2006

Position
: MEDIA RELATIONS / EVENT COORDINATOR
Company
: Alliance Protg Campaigns Inc.
Industry
: PR and Event Management
Address
: Pasig City Philippines
Duties and Responsibilities

Responsible in running the Media Relations Department and part of a team that handle agencys top
clients.
Contribute on enhancing and building the companys reputation.
Coordinate with media practitioners regarding clients publicity requirements and maintain good
relationship between company and media.
Conceptualize events and strategies that fit to the client needs.
Client servicing and event management. Accomplished events includes product/services launches,
press conferences, corporate events, internal company events, media events and others.

April 2003-December 2004

Position
: MEDIA RELATIONS
Company
: Agatep Associates Inc.
Industry
: PR and Event Management
Address
: Ortigas Center Philippines
Duties and Responsibilities

Part of the team that maintain good relationship between client and media.
Main responsibility is to facilitate media briefing to introduce clients to the media.
Conceptualize strategies on how the agencys connection to the media will be helpful in meeting
clients requirements.
Prepare press release and distributes to media practitioners. Ensuring that press releases will be
published on newsprints, magazines and other print channels.
Arrange clients regular TV/radio appearance.
Here are some of the clients I handled during my time; Channel [V] International, STAR Movies,
STAR World, National Geographic Channel, Fox News, PURINA, GNC, Kimberly Clark,
GlaxoSmithkline, Galderma and KRAFT Philippines

EDUCATION:
1999- 2003

Tertiary
St. Josephs College, Quezon City Philippines
AB-Mass Communication

1989- 1999

Primary and Secondary

St. Marys Academy
Baliuag, Bulacan Philippines

LANGUAGE:

English (Fluent in written and oral communication)

VISA STATUS: Working visa for transfer

CHARACTER REFERENCE: Available upon request
WORK PORTFOLIO: https://www.scribd.com/doc/316545201/Mariebeth-Cruz-Work-Portfolio