You are on page 1of 55

Minor Project on


Dr. Urvashi Sharma
Associate Professor, MAIMS
Ayush Jain
Enrollment no 09714701712


Affiliated to Guru Gobind Singh Indraprastha University, Delhi
PSP Area, Plot No. 1, Sector 22, Rohini Delhi 110086

This is to certify that I have completed the Project titledSTYDY OF HOME
DECORATIVES, PHILIPS INDIA Ltd. under the guidance of Dr. Urvashi
Sharma in partial fulfillment of the requirement for the award of degree of Bachelor
of Business Administration at Maharaja Agrasen Institute of Management Studies,
Delhi. This is an original piece of work & I have not submitted it earlier elsewhere.

Ayush Jain
Enrollment no. 09714701712

I take this opportunity to convey our sincere thanks and gratitude to all those who
have directly or indirectly helped and contributed towards the completion of this
First and foremost, I would like to thank Dr. Urvashi Sharma for her constant
guidance and support throughout this project. During the project, I realized that the
degree of relevance of the learning being imparted in the class is very high. The
learning enabled us to get a better understanding of the nitty-gritty of the subject I
have studied.
I would also like to thank my classmates for the discussions that I had with them. All
these have resulted in the enrichment of my knowledge and their inputs have helped
me to incorporate relevant issues into my project.
Last but not the least I would like to thank God and my parents for their cooperation
and help.

Ayush Jain
Enrollment no. 09714701712

The Home Decorative Lighting Industry is considered one of thebooming industries
as self-consciousness and income is increasingamong people, especially the rich class.
Therefore Philips being the leading electronic brand is expecting to grow in this
sector.Philip's Home Decorative Lighting includes Living colour.Ecomoods,
Decorative, Aquafit, Wall & Ceiling Desk Lights and
Outdoor. In this range Philips has got huge scope because ofpeople's trust in its brand
name. The products come in differentprices and features leaving the customers with a
variety ofchoice.Secondary data shows that Home Decorative Lighting
industryisgrowing in India and all over the world by day. And there are manyday
companies coming up with these kind of electronic
Products. HomeDecorative Lighting companies like Wipro, Bajaj and Havells
aregiving strong competition to Philips.

Table of Content
1. Literature Review

Pg 1-18

1.1 Introduction
1.2 Shaping the Future
1.3 Innovations
1.4 Company Background
1.5 History
1.6 Company Profile
1.7 Maim Inventions
1.8 Compact Cassette
1.9 Laserdisc
1.10 Compact Disc
1.11 Dvd
1.12 Blu-Ray
1.13 Corporate Affairs
1.14 CEOs
1.15 Acquisitions, Subsidiaries And Spinouts
1.16 Sports, Sponsorship And Naming Rights
1.17 Philips in India
1.18 Vision
1.19 Mission
1.20 Vision 2010 Strategy
1.21 Brand Promise
1.22 Values
1.23 Incentive to Change
1.24 Philips Way of Working
1.25 From Good to Great
1.26 Philips deals in lifestyle, healthcare and lighting division
1.27 Philips Lighting
1.28 Effect of the Product
1.29 Supplier

2. Product Profile
2.1 Philip Home Lighting
2.2 The Bedroom
2.3 The Kitchen
2.4 Reading and Writing
2.5 Halls, Stairs, Corridor & Entrance
2.6 Industrial Lighting
2.7 Office Lighting
2.8 Road & Area Lighting
2.9 Hospitality Lighting
2.10 Sports Lighting
2.11 City Beautification
2.12 Portable Lighting
2.13 School Lighting
2.14 Home Lighting
2.15 Petrol Station

Pg 18-33

2.16 Shop Lighting

2.17 Technology Backgrounder
2.18 LED

3. Overview Of The Industry

Pg 34-39

3.1 Home Decorative Lighting Industry in India

3.2 Global Trade Volumes and Trends
3.3 Philips Global Market Leader in Home Decorative Lighting
3.4 Looking into the Future

4. SWOT Analysis of Philips Personal Care

Pg 39-41

4.1 Strength
4.2 Weakness
4.3 Opportunities
4.4 Threats

5. Conclusion
5.1 Findings
5.2 Suggestion
5.3 Bibliography

Pg 41-44


Philips Lighting sector is dedicated to introducing innovative enduser driven and
energy-efficient solutions and applications forlighting based on a thorough
understanding of the customerneeds, both in public and private context.


Philips Lighting is a leading provider of solutions and applicationsfor both
professional and consumer markets.
Philips address lighting needs in a full range of environmentsindoors (homes, shops,
offices, schools, hotels, factories, andhospitals) as well as outdoors public places,
residential areasand sports arenas). Philips also meet people's needs on the
providing safe lighting in traffic (car lighting and street lighting).
In addition, Philipsdelivers light-inspired expenses througharchitectural and city
beautification projects. Philips lighting is alsoused for specific applications, including
horticulture, refrigerationlighting and signage, as well as heating, air and water
purification.and healthcare.
With the new lighting technologies, such as LED technology, andthe increasing
demand for energy efficient solutions, Philips willcontinue shaping the future with
groundbreaking new lightingapplications.

1891: Dutch mechanical engineer Gerard Philips starts the production of carbonfilament lamps in a former buckskin factoryin Eindhoven. Among his first major
clients are early electricity companies, which are including the provision of lamps in
thepower supply contracts. These firms set high standards of productquality, which is
therefore closely monitored by the young company.

1908: One year after its introduction onto the world market. Phipsstarts the
production of lamps that feature tungsten metalfilaments. In 1913, the successful gasfilled Half-watt lamp,equipped with a coiled tungsten filament, is launched,
followed in1915 by the smaller Arga lamp. "We have a lamp for everyapplication
is the slogan of these days. In this period, the company grows into a world-wide,
market-oriented concern.With many lamp types available, choosing the right amp for
theapplication becomes a matter for experts. Therefore, in1931, Philips opens the
world? first Lighting Design andConsultancy Centre.

1932: Extensive Philips research forms the basis for the introduces of revolutionary
new lamptypes: Low Pressure sodium (SOX) lamp. With this lamp large-scale road
lightingbecomes economically feasible.

1938: Philips introduces the revolutionary super-high pressuremercury lamp. This

compact, high-intensity light source is hailedas a replacement for the cumbersome
carbon-arc lamp in cinemaprojectors. 1938 is also the year in which the fluorescent
lamplaunched. Philips, once again, plays pioneering role.

1950: In post-war years the emphasis shifts towards innovativelighting. The right
light at the right place becomes the slogan.Product innovation is no longer the only
goal, the need to createthe optimum lighting environment is emphasized as well.
Philipssuccessfully takes on the challenge of educating the publicinlighting

1964: Using a non-aggressive halogen compound instead of thepure element, Philips

research opens the way for large-scaleindustrial production of halogen incandescent
lamps. Two yearslater, Philips is the first to introduce a cool-beam lamp for projection
purposes, featuring a dichroic mirrorlocated directly onthe bulb wall. Thus, much of
the accompanying heat load isremoved from the light beam.

1973:Philips scientists discover the narrow-band phosphors thatherald a revolution in

fluorescent-lamp technology. Lamps with amuch higher light output per watt,
combined with very good colorcharacteristics can now be produced. This provides a
boost in aperiod when the drive for energy savings is quickly gatheringmomentum.
Moreover, because of their resistance to high radiantloads, these phosphors are to play
a crucial role in thesubsequent development of the compact fluorescent lamp in all
Compact Fluorescent Electronics for Energy saving

1982: HF-IL Electronic Ballast for Ford

1984: Introduction of commercial range of electronic dimmingballast.
1986: On the threshold of a new Philips further pursues thedevelopment ofsmall,
versatile and economic light sources. In 1986 the White SOX amp is introduced. With
excellentcolor characteristics, this warm-white, compact high-pressuresodium lamp
opens new avenues in decorative and displaylighting.

1988: Philips presents its revolutionary Arena Vision floodlighting system, thereby
setting new standards n high classstadium lighting.

1992: The Micro Power-Light gas discharge lamp for carheadlighting providescompared with halogen lamps-two tothree times as much light for only half the
energy. Moreover, MPLlamps last five times longer and feature very tight

1994: Mastercolor lighting represents an importantbreakthrough, especially for shop

and display lighting.Mastercolor overcomes the drawbacks of conventional metalhalide lamps, known for their lack of color uniformity anddramatic color shifts
throughout the lamp life.

1995: The TL5 system, featuring a thin fluorescent tube with adiameter of only 16
mm, offers a considerable reduction in totaloperating costs as well as substantial
savings in energy andmaterials. Because of its small size, the lamps allow much
morefreedom and flexibility in the design of optics and luminaries.

1997:Philips Lighting introduces the first TL5 dimming ballastFully recyclable

Fluorescent lamp with the lowest mercurycontent in the market (80% less than
standard products)

2000: Metronomis - A new generation decorative street lightingsystem with lamp

luminaire, gear, bracket & pole in adistinguishing aesthetical quality and greater ease

2002: LEDs, Philips and HP joint venture Lumileds is the firstcompany to introduce
a LED that produces 100 Lmw. Lifetime 100,000 hours.

Industry- Electronics.
Founded-1891, Eindhoven.
Headquarters-Amsterdam, the Netherlands
Area served-Worldwide
Key people- Gerald kleisterlee (CEO), Jan Michielhessels(chairmanOfsupervisory

Products-consumer electronics, domestic appliances, lighting, medicalbsystems,

medical technology
Revenue-E 23.19 billion (2009)

Operating Income- 614 million (2009)

Profit- E 410 million (2009)
Total assets - E 30.53 billion (2009)
Total equity- e 14.60 billion (2009)
Employees-115,920 (2009)

The company was founded in 189 by Gerard Philips, a maternal cousinof Karl Marx,
in Eindhoven, the Netherlands. Its first products werelight bulbs and other electrotechnical equipment. Its first factorysurvives as a museum devoted to light sculpture.
In the 1920s, thecompany started to manufacture other products, such as vacuumtubes
(also known worldwide as valves), In 1927 they acquired theBritish electronic valve
manufacturers Mullard and in 1932 the Germantube manufacturer Valvo, both
ofwhich became subsidiaries. In 1939they introduced their electric razor, the
Philishave (marketed in the USAusing the Norelco brand name).

Philips Electronics India Limited, asubsidiary of the Netherlands basedRoyal
Philips Electronics, is the leading Health and Wellbeingcompany. Today, Philips is a
simpler and more focused companywith global leadership positions in key markets of
Healthcare,Lighting and Consumer Lifestyle, addressing peoples Heathand
wellbeing needs and aspirations as its overarching theme.

Main articles

Compact Cassette,
Compact Disc
DVD, and

In 1962 Philips invented the compact audio cassette medium for audio storage.
Although there were other magnetic tape cartridge systems,TheCompact Cassette
became dominant as a result of Philips's decision tolicense the format free of charge.

Laserdisc was a 30 cm disc designed with MCA meant to competewith VHS and even
replace it It never took off but the technologiescreated for Laserdisc would later be
used again for the Compact Disc.

Although Philips and MCA's Laserdisc project failed, Philips stillthought the format
should be able to succeed. It took them ultimately(with Sony's help) until 1982 to
successfully launch the CD.

The DVD, the eventual successor of the CD, met a long road ofsetbacks. Philips
wanted to continue with the CD in a new format calledMultimedia Compact Disc
(MMCD), while another group (ledby Toshiba) was developing a competing format,
then namedSuperDensity (SD) disc. Their representatives approached IBM for advice
onthe file system. IBM also learned of Philips and Sony's initiative. IBMconvinced a
group of computerindustry experts(amongthem Apple, Dell, etc.) to form a working
group. The TechnicalWorking Group (TWG) voted to boycott both formas unless
theymerged to prevent another format war (like the videotape format war)The result
was the DVD specification, finalized in 1995. The DVDvideo format was first
introduced in Japan in 1996, later in 1997 in theU.S. as limited test nin, then across
Europe and the other continentsfrom late 1998 onwards.

Blu-Ray. yet again primarily developed by Philips and Sony, utilizes blue-violet
colored diodes to create an even shorter wavelengthbeam than CD or DVD. Because
of this, the capacity is much more than orthat of CD or DVD.being 25 GB singlelayered or 50 GB dual-layered.

In 2004, Philips abandoned the slogan Lets makethings better infavor of a new
one:"Sense and simplicity".
ASM Lithography is a spin-off from a division ofPhilipsorigin, now part ofAtos
Origin, is a former division ofPhilips.
Its record division, Polygram, was sold toSeagramin 1998 toform Universal Music
Philips Intellectual Property and Standards, is the company's divisiondealing with
licensing, trademark protection andpatenting Philipscurrently holds about 55,000
patent rights, 33,000 trademarkregistrations, and 49,000 design registrations.

Past and present CEOs

1891-1922: Gerard Philips

1922-1939: Anton Philips
1939-1961: Fransotten
1961-1971: Frits Philips
1971-1977: Henk van Riemsdijk
1977-1981: NicoRodenburg
1982-1986: Wisse Dekker
1986-1990: Comelis Van der Klugt
1990-1996: Jan Timmer
1996-2001: CorBoonstra
2001-present: Gerard Kleisterlee


AcquisitionsCompaniesacquiredby Philipsthrough the yearsinclude Amperex, Magnavox,
Signetics, Mullard, VLSI, Agilent Healthcare Solutions Group, Marconi
Medicalsystems, ADAC Labs, ATT. Ultrasound, portions of Westinghouse andthe
consumer electronics operations ofPhilco and Sylvania. Philipsabandoned the
Sylvania trademark which is now owned by SLI (Sylvania Lighting International)
except in Australia, Canada,Mexico, New Zealand, Puerto Rico and the USA where it
is owned bythe Osram unit of Siemens. Formed in November 1999 as a equal
jointventure between Philips and Agilent Technologies, the light-emittingdiode
manufacturer Lumileds became a subsidiary of Phillips Lightingin August 2005 and
fully-owned subsidiary in December 2006. In2000, Philips bought optiva corporation,
the maker of Sonicare electrictoothbrushes. The company wasrenamed Philips oral
Healthcare and made a subsidiary of Philips DAP. In 2006 Philips bought out
thecompany Lifeline.
Systems headquartered in Framingham, Massachusetts. In August 2007 Philips
acquired thecompany Ximis Inc. headquartered in El Paso, TX for their
MedicalInformatics Division. In October 2007, it purchased a MooreMicroprocessor
Patent (Mpp) Portfolio license from The TPL Group.
On Friday 21 December 2007 Philips and Respironics Inc. announced adefinitive
merger agreement pursuant towhichPhilips will commenceatender offer to acquire all
of the outstanding shares of Respironics for US $66 per share, or a total purchase
price of approximately 3.6 billion (US $ 5.1 billion) to be paid in cash upon

SpinoutsPolymer vision, the maker of The Readius is a spin out from PhilipsElectronics.
APRICO solutions is a venture within Philips Intellectual Property andStandards.
Philips also forayed into the pharmaceuticals market in a company bestknown as
Philips-Duphar (Dutch Pharmaceuticals). Philips-Dupharmade products for crop
protection, veterinary medicine and products forhuman use. Duphar was sold to
Solvay, now Solvay Pharmaceuticals. Insubsequent years divisions have been sold off
by Solvay, to othercompanies (crop protection was sold to UniRoyal, now Chemtura
andthe veterinary division was sold to Fort Dodge, a division of Wyeth)


Traditionally Philips has a vested interest in sports, originally as a meansto provide a
healthy form of recreation for its employees. In 1913, incelebration of the Centenary
of Dutch independence from France,Philips founded a sports club called Philips Sport
Vereniging(PhilipsSports Club), or PSV, as it is now known. The sports club
encompassesall kinds of sports, but is currently most famous for its Premier
Leaguefootball team and its swimming team. Philips owns the naming rightsto Philips
Stadium, located in Eindhoven, which is home to Dutchfootball team PSV Eindhoven.
Abroad, Philips sponsors and has sponsored numerous sport clubs, sportfacilities, and
events. Philips recently November 2008) extended itsvery successful Fl partnership
with AT&T Williams to include manymore product groups

Philips started operations in India at Kolkata (Calcutta) in 1930 underthe name Philips
Electrical Co. (India) Pvt Ltd, comprising 75. It was a sales outlet for Philips lamps
imported from overseas.
In 1938,Philips India set up its first Indian lamp-manufacturing factoryin Kolkata.
After the second World War in 1948, Philips startedmanufacturing radios in Kolkata.
In 1959, a second radio factory isestablished near Pune.

In 1957, the company is converted into a public limited company,renamed

"Philips India Ltd".

In 1965 on 3 April, the millionth Philips radio is manufactured in India.

In 1970 a newbonsumer electronics factory is started in Pimpri nearPune. This

factory was shut down in 2006.)

In 1982, Philips brought colour television transmission to India withthe supply

of four outdoor broadcast vans to DD National duringthe IX Asian Games.

In 1996, the Philips Software Centre was established in Bangalore (Itis now
called the Philips Innovation Campus)

In 2008, Philips India entered a new product category, water purifiersdesigned

and made in India, and exported to other countries.

As of 2008, Philips India has about 4,000 employees.

"In a world where complexity increasingly touches every aspect of ourdaily lives, we
will lead in bringing sense and simplicity to people."
With Vision 2010. we are putting people right at the center of things,with Health and
well-being as our overarching theme. We are therebyputting into practice our mission:
improving the quality of life throughthe introduction of meaningful innovations. Gerard Kleisterlee,President and CEO of Royal Philips Electronics

MISSION"Improve quality of people's lives through timely introduction ofmeaningful



Vision 2010" strategy establishes the character of Philips as apeople-focused, market
driven company that is organized aroundits customers and markets. By understanding
trends in societyand obtaining deep insight into issues confronting people in theirdaily
lives, we ensure that people's needs remain at the heart ofeverything we do

We empower people to benefit from innovation by delivering onour brand promise of
"sense and simplicity. This brand promiseencapsulates our commitment to deliver
solutions that areadvanced, easy to use, and designed around the needs of al ourusers.


Delight customers
Deliver great results
Develop people
Depend on each other

Philips is an environmentally conscientious company and is alwayson the lookout
for ways to increase its efficiency and support theenvironment. Philips
understands that recycling lamp waste hasmany benefits for the company and
the environment in-houserecycling of lamp waste has already been implemented
in manyother Philips' plants because of its known benefit to PhilipsLighting.

PHILIPS WAY OF WORKINGl. We are a people-centric company that organizes around customers and markets.
2. We invest in a strong brand and consistently deliver on our brandpromise of "sense
and simplicity" in our actions, products andServices.
3. We deliver innovation by investing in world class strengths in end-user insights,
technology, design and superior supplier networks.
4. We develop our people's leadership, talent and engagement andalign ourselves with
high performance benchmarks.
5. We invest in high growth and profitable businesses and emerginggeographies to
achieve market leadership positions.
6. We are committed to sustainability and focus on making thedifference in efficient
energy use.
We drive operational excellence and quality to best in class levels,allowing us the
above mentioned strategic investments in our businesses.


lt Consumer Lifestyle sector is dedicated to responding to theconsumers' aspirations
all over the world with the aim ofimproving their health and well-being.


The consumer range ofproducts includes:

Television-LCD, plasma, flatscreen, smart touch XL.

Recorders, DVD players, I pods and home theater systems

Audio products audio systems, remote controls, audio/videoaccessories

Digital photo products and frames

Portable audio and video systems, accessories like headphones andspeakers

PC products Mouse and keyboard, multimedia handsets, extemalhard disc


Mobile phones

Kitchen appliances Blenders and hand blenders, juicers andcitruspressers, food

processors and mixers, coffee makers andkettles, frying and grilling
appliances, toasters and snackingproducts, rice makers

Household products Irons, vacuum cleaners, water purifies

PERSONAL CARE PRODUCTS. Male dry shavers, beardtrimmers and

grooming kit, epilators, beauty and hair care products


Professional Lighting-Industrial, Shops and offices, Road andArea,

Hospitality, Sports Lighting, City Beautification, Schoolsand Petrol Stations.

Automotive Lighting-In Cars, Motorcycles and Truck.


Philips main focus on Health and Well-being, it serve professionaland consumer
markets through three overlapping sectors:Healthcare, Lighting and Consumer
Lifestyle. Throughout ourportfolio, it demonstrates innovation capacity by
translatingcustomer insights into meaningful technology and applicationsthat improve
the quality of people's lives. Philips healthcare sectoris dedicated to providing
solutions designed around the ofneedsclinical care teams and patients. It believes they
can make adifference by removing boundaries in healthcare- with innovativeand
affordable technology solutions throughout the entire carecycle.

Supplier Management focuses on leveraging the company'sspend and resources in key
areas, to improve time-to-market,reduce total cost of ownership and increase quality.



The living room

Living rooms can be made more dramatic and inviting with lighting. There isno other
room in the home to compare with the living room as regards thenumber and diversity
of the activities taking place there


Ceiling Wall light

Nickel, chrome finish
Water resistant IP44 rating
Steel with satinated glass
Designed for Philips Halogen G9, max. 25W lamp
Your bathroom is an area that needs a flexible lighting scheme.
The space should feel bright and fresh in the mornings and restful andrejuvenating in
theevenings. The lighting should also let you perform tasks requiringmore
attention,like shaving or make-up application, easily. For this you need tohave a good
shadow-free taskcombination of indirect general lighting and
lighting aroundareas like your mirror.

Room Styler Decorative

Floor light
Nickel finish
Premium sand blasted glass, steel
Designed for Philips Tornado up to 24w lamp or E27, max. 100wlamp

Your home typically has multi-purpose spaces. At times you will use your living
room to entertain guests or to read a book or maybe to watch amovie with thefamily.
All these tasks need different lighting levels or ayers. Bycreating a layeredlighting
system, you can adapt the lighting in your room to fit thetask at hand

Room styler wall & ceiling

Ceiling wall Light

Red, blue, yellow
Premium hand made glass, metal clips
Designed for Philips Tornado up to 24W lamp or
E27, max. 100W lamp

Wall lights can be used in various ways. You can use thesecompact fixtures to
lightlarge expanses and highlight an interesting wall texture. Or, afocused beam froma
wall light can draw attention to your favourite sculpturehe right ceiling light can be an
elegant focal point for your room.
These lights areusedthe most commonly used source of ambient light, butwhen
smartly can addcharacter to a room

Room Styler Spots

Ceiling Light
Chrome finish
Premium glass, steel
Designed for Philips Tornado up to 12W lamp or
E14, max. 40W lamp.
FCG306--E14 x 4 nos.

With Philips roomstylers Spots, you can now highlight andadd drama to prized
possessions in your home and leavelasting impression on your visitors. Designed with
style andfunctionality in mind, these steel and premium handmadeglass pieces will
complement any home. More importantly,they draw attention to the decorative
features within yourhome that you hold dear.

Out Stylers

Model ewp300
Wall light
Light grey, dark grey finish
Aluminium, synthetics
Indirect down lighting
Designed for Philips Essen
E27,23W lamp
Safety and security: Good outdoor lighting is crucial for thesafety of you
porches andand your family. Areas like walkways, driveways, steps can be
potentialaccident zones if not lit properly.
Splendor and style: Well chosen and well placed outdoor lightscan convey a
These lights can extend yourstrong impression of your home.
living spaces beyondyour walls.

Desk light

Model no: fds662

Desk light
Blue, black
Steel, synthetics
360o panoramic view, 3D adjustablearms, ergonomic controlsDesigned for Philips
Essential E27, max. 18W lamp

The Philips Desk Light collection helps you to perform throughthe longest
worksessions, effortlessly. Backed by Philips Eye-Fi technology thatgives you flicker
freetechnology, adjustability, brightness and low glare, these must-have
workcompanions are a perfect balance of aesthetics and function.
Withbeautifelcoloursand shapes, they can add a playful touch to your child's room or
aclassy accent to your work space

Ledino (led)

Brings light that better accents mystyleGrab and bend, flex and go.A highly
directional, precise beam oflight mounted on a fully flexible armthat stays exactly
where you point it.Wall and desk lights in gray or black.
Make a shape The long, flexible arm of this desk lampis like a backbone that flexes
into any position youdesire, with enough light to illuminate a large desk.
Available in gray or black aluminum.

The bed room

Sleeping is an activity mostly performed in the dark. However, the bedroomis also a
place for dressing and grooming in the morning, and reading andwatching television
at night.

The kicthen
The kitchen has always been the warm, bright heart of the home. It is notonly where
meals cooked and eaten, it is also a place for conversing, studying, working and
entertaining. Whatever you cook up besure youhave the right recipe for lighting!

Reading & Writing

Areas like the family room where activities are numerous and can
includeconversation, reading, watching television, etc. should be lit to match
thedifferent activities which take place in them.

Halls, stairs, Corridor, & Entrance

General movement areas that are used for transit purposes. Functionallighting is
needed for visual performance and comfort.

Industrial Lighting
Practical experience shows that good lighting in factories and workshops isan
extremely effective way of increasing Productivity and Quality.

Office Lighting
The once world is rapidly changing as a result of all kinds of influences.The Internet
in particular has had an enormous impact on the way we doour work.

Road & Area Lighting

when thinking of road lighting. Wetend to think first of motorways. But roadlighting
covers a wide range of big to small streets and roads within thebuilt-up area of our
cities and villages..

Hospitality Lighting
The key to attract new clients and regular clients as well, into ahotel lies in developing
an interesting and welcoming atmosphere.

Sports Lighting
For years, Philips floodlighting installations have been satisfying thedemands of
world's top arenas. These are venues for events like the UEFAChampions League

City Beautification
The public lighting of a city will incorporate one or more of 3 mutuallydependent
components purely functional lighting aesthetic lighting, andlighting designed to
create a chosen atmosphere...

Portable Lighting
Brightness and whiteness are the two most important attributes in flashlight
application. Upgrading light source to xenon-filled bulbs is definitely thedirection of
manufacturers in the years to come.

School Lighting
There are few things more important for a school than providing studentsand teachers
with a comfortable yet stimulating environment-and lightingis one of the key
elements in achieving this Endeavour.

Home Lighting
The Research & Trends, winter 2001' report, compiled by Philips Lighting, showed

that people are becoming increasingly interested in decoratingtheir home in their own
personal style

Petrol Station
In the early Nineties the benefits of good vertical lighting of the under-canopy of
petrol stations received serious attention, resulting in thedevelopment of a set of
lighting principles.

Shop Lighting
Every shop has a different image to convey and differentproductstosell.Each aspectof
ashopshouldbecarefullydesigned with its clientele in mind. shops also carry their
ownidentity. Lighting supports a shop in its identity, shows off theshop's merchandise
to its best advantage, serving as a truemagnet, drawing customers into the shop and
persuading themto buy Philips Lighting offers many ways to attract customers,
inspire them to enter the shop, provide visual comfort anddraw them towards the
products to buy.Lighting also guides and orientates people within a shop,directing
their attention to a visual interest, highlighting detailsand workmanship and quality of
materials, and finallystimulating the customer to make a purchase. Good andeffective
Lighting for shops can only be designed based on thetype of shop and its profile and
desired image.

Technology Backgrounder
What is an LED?
An LED (light Emitting Diode) is a tiny semiconductor diode that fits easilyinto an
electric circuit it's a different light generating technology from thatused in traditional
incandescent bulbs or fluorescent lamps, And unlikeordinary incandescent bulbs. they
don't have a filament that will burn out,and they don't generate infrared heat. Solely
the movement of electrons in the semiconductor material illuminates them, and they
can last60,000 hours or more in many applications.

Philips and LEDs

Throughout its history, Philips has been improving people's lives throughlighting. As
the number one player in lighting, Philips is leading the solidstate lighting revolution
with a broad expertise in all segments of the valuechain.
LED technology dates back to the late 1960s and was initiallyused for indicator
purposes in for example, consumer electronicsequipment like a digital alarm clock. In
the last 10 years considerableprogress has been made in LED technology, making it
possible for LEDs tobe used as a light source for illumination purposes. Until the
early 1990s,however, LEDs were only available in red, amber and green. When the
firstblue LED was developed, it became possible to create white light on thebasis of
red, green and blue mixing, or on the basis of blue with phosphorconversion).LED
innovation is continuing at a rapid pace and the efficiencyof LEDs now surpasses
many fluorescent light sources.

Benefits of LEDs
LEDs are extremely practical, because they are small robust and arebased on lowvoltage technology. They can offer endless colors in a dynamic way and are fully
dimmable. LEDs offer us the chance to createlighting solutions in places and in ways
that were never possible before. Its a world of endless create possibilities. And given
their long lifetime,lowmaintenance cost and potential to significantly reduce energy
consumption(up to 80% today) and indirect CO 2 emissions they also represent
anexcellent environmental choice.
LEDs open the way to new applications also in emerging markets. Forinstance, we
may see new forms of lighting in rural areas of countries like India,china or subSaharan African countries where power suppliesarelimited.

Philips LED based solutions

Today, Philips offers a complete range of LED Lighting systems-from theLED
components to specially designed modules, luminaries solutions andcontrolsFor some
time now LED lighting systems have been used to light upbuildings, bridges and
monuments in our cities Due to their flexibility, lowmaintenance costs and the
possibility to set any desired color, LEDs offerlighting solutions that are simply not
possible with any other existing technologies, for example, creating effects such as
color wall washing, andsharp light shadow lines. LEDs also allow us to minimize
light pollutionsince their light can be precisely targeted.



Chapter III

Home Decorative Lighting Industry in India

Description: The Indian industry is Home Decorative Lighting estimatedat Rs 170
billion. Most segments of this industry are going through adecline in 2009 with
several leadinglayers reporting lower sales in2009 due to lower volumes as well as
lower realization. The next phaseof growth has to come from the rural market the
urban markets are asnear saturation levels in terms of penetration. The industry has a
lowentry barrier and competition is severe. Besides the large multinationalplayers,
there are some leading domestic players as well as the hugeunorganized players.
Though most of the market share is with the largerplayers, companies vie for the
marginal market share. Cheaper importsand duplicate products are also affecting the
major players. Companies have been adopting promotion schemes to dole out freebies
andrepackaging products in smaller packages to cater to a wider consumerbase are
some recent trends. The way ahead for the personal carecompanies is to introduce
new and better product improve penetration,and make the consumer trade up in price
and quality. Rural marketingwill be a major thrust area for all companies

Global Trade Volumes and Trends

The Home Decorative Lighting industry had an excellent growth rate inall the major
markets of the world in 2009-2010. Since the few lastyears, people have become more
conscious about their appearance andlook, leading to a huge demand for these
products in the whole world.New products are launched by the leading brands to
attract consumers.The trends in all the leading personal care markets show thatthis
industry is showing a massive potential for growth. The women'sbeauty industry is
growing at rate of approximately USD 202.254 billionevery year where as the global
market for cosmetics alone USD 30.33billion. The global personal care products
industry is growing at a veryrapid pace some of the factors responsible are:

Rise in consumer spending power.

Increased demand due to people consciousness,
Key demographic factors.
Entry of herbal and organic products,
Lifestyle and climactic changes, and
Massive advertising and promotion strategy

Andrea Ragnetti, CEO of Philips Domestic Appliances and HOMEDECORATIVE
LIGHTING, and Chief Marketing officer of RoyalPhilips Electronics commented,
"We are the market leader in thedecorative lighting category, year after year. To have
reached thismilestone cements the fact that we are bringing products to marketwhich
consistently meet our consumers' needs" Philips technology hasbeen advancing and
simplifying people's lives since 1891. Philipspioneered major breakthroughs in
medical imaging, television, lighting,as well as being the inventors of rotary. From a
company with such highstandards in product development, it is no surprise that
Philips lightshave gone from strength to strength over the years. "If someone is
goingto buy an lights, we want them to think of Philips first. To have sold thismany
lights in our history shows us we're on the right track", AndreaRagnetti concluded.

Looking into the future

In order to consistently attract new customers, Philips creates shaversthat break from
our competitors in terms of performance and awaydesign According NicoEngelsman,
By presenting the market withtosomething innovative, you'll be able to attract new
consumers. We arelooking to translate global trends into products in the very near
future."DAP demonstrated its value to Philips with 17% comparable growth inthe first
quarter earnings for 2007. Philips shavers remain an importantpar of the DAP
business, representing approximately 45% of DAPssales.

Chapter IV


The methodology followed by the researcher, during the preparation of the report was
collection of data thorough SECONDARY SOURCES
When an investigator uses the data that has been already collected by others, is called
secondary data. The secondary data could be collected from Journals, Reports, and
various publications. The advantages of the secondary data can be It is economical,
both in terms of money and time spent .The researcher of the report also did the same
and collected secondary data from various internet sites like and and many more. The researcher of the report also visited various
libraries for collection of the introduction part.

Data Source
The data can be collected from two sources, i.e.. Primary and Secondary. The data on Kingfisher
Airlines has been collected from SECONDARY SOURCES like websites, books, newspapers and

Research Methodology involves research plan that has

following major steps:
1. Defining the Data Source
2. Research Approach

1. Defining the Data Source

The data required for familiarizing with the role of Aviation Sector, Kingfisher Airlines as
collected from the web sites and journals.

2. Research Approach
The research was carried out under following major steps:

Learning about the company

At the very outset, the information regarding the origin, developments, the present
way of working and the current strategy of Kingfisher Airlines was gathered and
thoroughly analyzed which gave the researcher an insight into companys profile and
Organization structure was made with the help of companys web site, companys
manuals, brochures and other relevant published material. This helped the researcher
to understand the present working scenario and gain familiarity with the
organizations strategic moves.

Collection of data
Under this step the secondary data was collected though companys website,
companys manuals, brochures and other relevant published material.

Chapter V


Wide range of products.

Philips is a brand name everyone knows.

These products are of high quality

Wide variety of features available.


Most of the products are high end products.

The youth or the students who are not earning cannot afford them.


Rising beauty consciousness among people.

Rise in consumer spending power.

Lifestyle changes.


There are many strong competitors like Panasonic at Braun.

Many people prefer to buy the local or china made products which

are cheaper at affordable.


Huge Market
As Philips is very popular brand, thus there is a very huge market for Philips.

Logical Monopoly
Due to very old brand, people consider Philips products to be of very high
quality and thus they avoid other emerging brands.

Big Brand
Philips is very big company which always make very high quality products
which has created very strong trust and value in minds of people.

Philips always tries to innovate their product and made their product of as high
quality as they can.

Poor Distribution Channel

Even Philips has very strong brand value but people here need to find the
stores, which sell their products, i.e. Philips is losing their market share due to
its low availability

Poor After Service

People who get access to Philips products are also not very satisfied with their
customer support, according the research people complaint about lazy
customer support

Advertising through networking sites,
Now days everyone is attached to networking sites, specially youth, so targeting youth
can definitely boost the sales

The notion that Indian shoppers are not satisfied till they touch and fell the product
before buying is changing rapidly. Websites like ebay, flipkart are becoming opular
among the masses as they have even started making different payment, booking
movie tickets. Booking train tickets, and flight tickets online than why not shopping?
Everything is just a click away and easier too.

Finding market in small towns

In Indian , middle class consist of 85 million households, from which 25 million are
in metro cities and rest are in small cities like Kanpur, agra, etc.. These peoples

earning is increasing due to high level education and industrilisation, but these people
dnt have wider choice spend.


Kotler Philip, Marketing Management, 11th 2003

Marketing strategies for emerging markets, RajendraNargundkar&Tapan k
Brand management( text& cases ),Harsh verma.


Super brands India business world magazines