CHANNEL ESTABLISHMENT PLAN

The main purpose of the channel to be set-up

The profile of the customers who are the target market for the channel
The needs and requirements of the target market with regard to the identified service
outputs provided by the proposed/ existing channel
Analysis of the operations of the existing channels that deal in similar product/service
lines
Details about the various channel constituents who will be performing these tasks
The cost of performing the activities
The designated roles and responsibilities of the channel constituents
The proposed remuneration for performing these roles and responsibilities
Procedures for reporting and information sharing & Monitoring mechanisms
Criteria for appointing the channel members