PRELIM EXAMINATION

PRINCIPLES OF MARKETING
2ND SEM 2016-2017

TEST I Definition
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9.
10.

What is marketing?
What is Market?
How it penetrates the types of Market towards our economy? Explain.
What is Market Segmentation?
What is Market Segmentation?
Define Marketing Information system.
Define Marketing Intelligence.
What is the importance of doing marketing research?
What is Product?
What is Brand? How it differentiate against Brand Name and Brand Mark?

Test II ENUMIRATION
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What are the 5 types of Market?

Identify the 4 Various types of Market Segmentation of a company according to its process.
Identify the 4 major categories in Segmenting the Market.
What are the 7 various categories In Grouping of Buyers as refers to Behavioral Segmentation.
What are the assessing Information needs to provide queries to its concern.
Give the developing information towards Marketing Information System and its Activities.
What are the 9 Marketing Research that are useful for information Intelligence
Give the 5 steps in Marketing Research Process
What are the 3 Obtain primary data that need for additional Information in Marketing Research.
What are the component s of Product give at least 10 criteria to classify the markets.

TEST iii Fill in the blanks.

____________1. Performance of business activities which directs the flow of goods and services from producers to
consumers.
___________ 2. Dimension which refers to any exchange intended to satisfy human wants or needs
___________ 3. Definitions which refers to the system of activities designed to plan, price, promote, and distribute want
satisfying goods and services to markets.
___________ 4. Is compose of people with needs to satisfy, the money to spend and willingness to spend
___________ 5. Defines market to suits their own purposes.
___________ 6. Refer to all types of buyers found abroad including consumers, producers, resells and governments.
___________ 7. Requires dividing the market into different geographical units like nations, regions provinces, cities .
___________ 8. Refers to dividing the market into segments on the basis of age , sex, family size life cycle, income
occupation, education, religion race and nationality.
___________ 9.

refers to grouping of buyers on the basis of their knowledge.

___________ 10. Are highly useful to the marketing decision-makers.

__________ 11. Refers to the gathering of everyday information about developments in marketing environment.
___________ 12. Is undertaken by using the scientific method which is a decision-making approach that focuses on
being objectives and orderly in testing ideas before accepting them
__________ 13. Is clearly identification of once problem must be conducted.
__________ 14. Is capable of satisfying a consumers want or need.
__________ 15. Are those intended for final consumption by consumers.

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PRELIM EXAMINATION
Entrepreneurship ENTRE I

LUC K

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1st SEM 2016-2017

Test 1 : Apply your knowledge
1. Identify Factors that greatly affects the business establishment in our country as
entrepreneurial activities exist.
2. Discuss how entrepreneurship could help improve the quality of life as we could make
observe the role of economic development that lead to Entrepreneurship in the
Philippines.
3. Identify the attributes of an entrepreneurship. Will an entrepreneur succeed if one or two
of these attributes are absent? Explain.
4. Identify important characteristics or entrepreneurial competencies which you have to
develop or strengthens.
5. Identify the tools and behavior associated with successful entrepreneurship.
6. Examine your PEC profile. Which are your strongest PECS? And your weakest ones?
7. What were the planned activities that you were able to do?
8. What must you do next time to success in carrying out your plans?
9. Is a manager an entrepreneur? Why? And what makes someone an entrepreneur?
10.As the Role of an Entrepreneur lead to success, discuss the functions associated as tools
with successful entrepreneurship.
Test II

: FILL IN THE BLANK

1.

____________________ THIS law reserves the business of direct selling to the ultimate
consumers.
2. ____________________ This regulation welcomes private investments whether local or
foreign into the
Philippine economy.
3. ____________________ it is a place where several entrepreneurs engaged in the same
industry .
4. _____________________ He knows who he is, What he is good at and what he likes to do.
5. ____________________ it is one of the most important personality traits of successful
entrepreneurs.
6. ____________________ Willingness to take risk is a valuable trait when striving for success
7. ____________________ it is a major steps in the direction of success.
8. ____________________ They think of success and bright sides of entrepreneurship.
9. ____________________ the process of making one fast decision after another.
10.___________________ A primary reason some business fall within a few years of start-up.
Test IIi Enumeration
1. GIVE THE 5 CLASSIFICATION OF ASSETS
2. GIVE AT LEAST 5 TECHNICAL ASSISTANCE PROGRAM THE GOVERNMENT DEVELOP FOR
ENTREPRENEURIAL.
3. ATLEAST 5 INTERNATIONAL LINKAGES
4. NAME THE THREE LAWS AFFECTING THE OPERATION OF SMALL ENTERPRISES.
5. NAME 8 ENTREPRENEURIAL FUNCTIONS.
6. NAME 7 GENERAL CHARACTER TRAITS.

TEST iv -- Give your own thought on the first and second chapter to a feasibility study you
been decided to materialize for entrepreneurial activities.
Follow your own concept base on your selected kind of venture or proposed title of
your business.
I . Overview and background of the study
2. Identify the significance of the study.

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