PROSPECTS OF ONLINE GROCERY SELLING IN

INDIA : A CASE STUDY OF GROFERS

Submitted in partial fulfillment of the requirements
for the award of the degree of

Bachelor of Business Administration (BBA)

Semester-III (Paper Code-BBA 209)
To
Guru Gobind Singh Indraprastha University, Delhi

Guide:
Name of Guide

Submitted by
Name of Student: Rahul Chaudhary

Dr. Priyanka Muria

Roll No.:04924401715
Batch: 2015-18
Nurturing Excellence

Institute of Information Technology & Management,

New Delhi 110058
2015-18

Certificate
1

I, Mr. Rahul Chaudhary Roll No. 04924401715 certify that the Minor
Project Report/Dissertation (Paper Code BBA-209) entitled Prospects of
Online Grocery selling in India : a case study of Grofers is
completed by me by collecting the material from the referenced sources.
The matter embodied in this has not been submitted earlier for the award
of any degree or diploma to the best of my knowledge and belief.

Signature of the Student

Date:

Certified that the Minor Project Report (Paper Code BBA-209) entitled Prospects of

Online Grocery selling in India : a case study of Grofers done by Mr. Rahul
Chaudhary Roll No. 04924401715 is completed under my guidance.

Signature of the Guide

Name of the Guide:
Designation:
Date:
Countersigned

Director/Project Coordinator

ACKNOWLEDGEMENT
It is pleasure to acknowledge many people who knowingly and unwittingly helped me, to
complete my project. First of all let me praise God for all the blessings, which carried me
through all those years?
First & foremost , I would like to express my regards to Dr. Priyanka Muria for her constant
encouragement and support. I would also like to express my immense gratitude towards all the
lecturers of our college for providing the invaluable knowledge, guidance , encouragement
extended
during the completion of this project.
I extend my sincere gratitude to all my teachers and guide who made unforgettable contribution.
Due to their sincere efforts I was able to excel in the work entrusted upon me.

Signature of the student.

CONTENTS
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Topic
Certificate
Acknowledgement
Assignment Directive
List of Tables
List of Figures
List of Symbols
List of Abbreviations
Executive Summary
Introduction

Concept of online grocery selling

Advantages and Disadvantages of online grocery
selling
Acceptability in india
Case study of Grofers
Conclusion
Suggestions and Recommendations
References/Bibliography
Appendices

Page No
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EXECUTIVE SUMMARY
Grofers is an m-commerce marketplace for your daily shopping. It allows We to shop from your
favourite store in your neighbourhood and get delivery within 90 minutes. We can shop for
Grocery, Fruits & Vegetables, Bakery items, Flowers, Meats, Pet Care, Baby Care and Cosmetics
products with just a few taps. We can get everything delivered instantly or schedule it for a
convenient time later. Grofers was built to solve a very basic problem we have to go to a store
nearby for daily needs. The problem led to the Grofers business model that we are currently
working on.
Our focus on customer satisfaction is what sets us apart from our competitors. Ensuring on-time
delivery and good quality of products have made our customers use and be loyal to our service.
The breadth of categories we offer also sets us apart from our competition which is only focused
on groceries.
We have an internal engineering team that builds the technology infrastructure. We have invested
a lot on building robust platforms and applications that streamline our operations and work as the
foundation of our growth.
Building a new behaviour among users and suppliers is always a big challenge. Our consumers
and merchants are used to making a trip to their local market for daily shopping. Over a period of
time, we have managed to build trust among our users and create a shift in their shopping
behaviour.