Beruflich Dokumente
Kultur Dokumente
FORD MOTORS
A Minor Project Report
Submitted To:
Submitted by:
Dheeraj Nagpal
Roll
No.:40596701715
The following headings should be in Upper Case, Bold, Font size 16, Times New
Roman, and centrally aligned.
BIBLIOGRAPHY
APPENDIX
DECLARATION
I hereby declare that the minor project report, entitled Marketing Strategies of
Ford Motors, is based on my original study and has not been submitted earlier for
award of any degree or diploma to any institute or university. The work of other
author(s), wherever used, has been acknowledged at appropriate place(s).
Candidates signature
Date:
Countersigned
Supervisor
Director
Kamal Institute of
Higher Education
And Advance Technology
Technology
And Advance
ACKNOWLEDGEMENT
An independent project is a contradiction in terms. Every project involves
contribution of many people. This project also bears the imprints of many people and
it is a pleasure for me to acknowledge and thank all of them.
I am deeply indebted to Mrs. Komal Akharia (Name of the Guide) who acted as a
mentor and guide, providing knowledge and giving me his/her valuable time out of
his/her busy schedule, at every step throughout the project. It is only because of
his/her this project came into being.
I also thank Dr. J.S. Gujral, Director of Kamal Institute of Higher Education and
Advance Technology, for providing an opportunity of doing this project under his
leadership.
I also take the opportunity to express my sincere gratitude to each and every person,
who directly or indirectly helped me throughout the project and without anyone of
them this project would not have been possible.
The immense learning from this project would be indelible forever.
(Dheeraj Nagpal)
TABLE OF CONTENTS
S.No.
Topic
Page No
Declaration
Acknowledgement
Ii
List of Tables
Iii
List of Figures
Iv
List of Symbols
List of Abbreviations
Vi
Chapter-I: Introduction
1-15
Methodology
5
15
16-25
16
Chapter-III: Summary
10
26-31
26
29
Suggestions
31
Bibliography
32-40
LIST OF TABLES
TaQble No.
Title
Page No.
LIST OF FIGURES
Figure No
Title
Page No.
45
52
LIST OF SYMBOLS
Table No.
Title
Sigma (Summation)
At the rate
LIST OF ABBREVIATIONS
S No
Abbreviated
Name
Full Name
CRM
Customer
Management
EPS
Relationship
CHAPTER- I
INTRODUCTION
MARKTING STRATEGIES
With a view towards it, there are drastic changes coming up in all sectors
even in the automobile industries. The following information gives an insight
about it.
value and satisfaction. Thus marketing calls upon everyone in the organization to think
customer and to do all they can to help build and manage profitable customer relationship.
Marketing is all around us, and we need to know that it is not only used by manufacturing
companies, wholesaler and retailers, but also by all kinds of individuals and organizations
There are four major, powerful themes that go to the heart of modern marketing
Marketing is a social and managerial process whereby individual and groups obtain
what they need and want through creating and exchanging products and value with
others.
pricing, promotion and distribution of ideas, goods and services to create exchanges that
Marketing is an orderly and insightful process for thinking about and planning for
markets. The process starts with researching the market place to understand its dynamics.
individuals all groups of people with unmeet needs or latent interest in some products or
service.
[3]
Before taking any decision and achieving the goals, it has to make analysis of
what to do, how to do, when to do, where to do and who is to do it. This is nothing but
strategic planning.
whereas
Market leader
A challenger
A follower
A nicher
them. These are typically spelt out in terms of financial return, market share,
market
presence, etc.
Thus, the concept of market oriented strategic planning arises with the link between
the products the link between the products the manufacturer is dealing in and the market
[4]
conditions.
Objectives of study
Scope of study- It should include the functional area (HR, Finance and
Marketing) and volume of work carried out in the study With reference to
above objectives
For Example: This project aims at development of e-Content for university education
at the postgraduate level in environmental science courses such as
environmental pollution and control, water and wastewater treatment, air
quality management, integrated impact assessment, environmental
economics. This project addresses the key objective of the MHRDs
National Mission by providing accessible, high quality, course material at
the postgraduate level in all subjects at affordable costs with technologyenabled access that will not be limited by geographic constraints
Methodology
analysis .etc.
CHAPTER II
CONCEPTUAL FRAMEWORK
CHAPTER III
SUMMARY
The chapter should include:
Suggestions
BIBLIOGRAPHY
Books (Compulsory)
1. Surname, First Name. Name of the Book, Publisher, Place of
Websites
1. http://search.eb.com-59.25 jpf.html. (Last accessed on 9th February
2012).
Formatting
Text format
Font size
Titles 14 (Bold)
Tables and figures are to be numbered and named wherever used in the report
Figure
Figure
no.
____Figure
name____
Bullets-simple bullets
Class
BBA
Students Allotted
(As per Roll Call)
First 11 Students
Second 11 Students
Third 11 Students
Next 11 Students
Dates to Remember
Topic Approval
23.Aug.12
October 3, 2012
Final Submission
Internal Viva
Segregation of Marks
Topic Approval
05
10
10
Final Submission
10
Internal Viva
10
_________
50
_________