Beruflich Dokumente
Kultur Dokumente
BY: GROUP 6
Rahul Arora 1321531
Mansi Chauhan 1321552
Vipul Nair 1321526
Arijit Dey 1321507
Krishna Chowdhury 1321551
Pallavi Vyas 1321367
INTRODUCTION
Mithai Lite case is about sugar free sweets retailing business, with a concept w
hich
combines appetite satisfaction with knowledge sharing about diabetes and healthy
life.
Food and Beverage Industry is growing steadily and so as the spending on food or
eating out by the people.
But certain sections of people can not enjoy having sweets due to medical reason
s like
diabetes or because of being health conscious reasons.
To cater to these growing category of people, Mithai lite business plan is propo
sed.
They came up with a substitute of sweet, Sugar free Sweets for these sweet
prohibited sections.
Offering a wide variety of special sugar free sweets at all point of time, irres
pective of
any occasion.
Providing expert advice from doctors and information about the latest medicines
available in
market to tackle the sugar related problems on the spot and also giving leaflets
and handouts.
Providing all the necessary information about the calorie and sugar intake.
Consumer Awareness Kiosks concepts shops to be opened, which sell sugar free sweet
s and
also provide information related to diabetes and other health related informatio
n.
At first, two shops will be opened, one in Chandigarh and another in Kolkata. La
ter, expand into
other major Indian cities.
BUSINES OBJECTIVES
Quantitative objectives
Short term : Service to be offered immediately to the Diabetics.
Long term : Cater not only to diabetics but also the health conscious customers.
Qualitative objectives
Short term : To offer one stop shopping point for Sugar free sweets of various
varieties, with low calories.
Long term : To add new services like consulting the Physicians and Dieticians, w
ho
can suggest some healthy products and give expert advice on how to deal with
diabetes etc. This will be a value add for the customers.
SWOT ANALYSIS
STRENGTHS
innovative concept leading to first mover advantage.
theres a noble campaign associated with it- health awareness which is there USP .
eg- Consumer awareness
kiosks.
in depth market analysis and STP analysis helping them target- sweet prohibitors
R&D testing.
WEAKNESSES
infrastructural issues
THREATS
competitors like- online vendors, Bakers Basket, Monginis are also providing
product offerings to cater diabetic population.
price sensitive population cause these sweets includes high quality raw material
s
thereby shooting up the end price.
local shops have a competitive edge of customised offering for their loyal
customers.
PROBLEM IDENTIFICATION
SOLUTIONS
well defined and accurate sales forecast to enable detailed financial planning.
strategic investments like being at the right place; with the right products; for
the right customers.
switch to online marketing ; customized SMS, direct mails etc.
collaborating with NGO thereby creating awareness related to healthy living.
work on buzz marketing and word of mouth.
rope in the reputed doctors and dieticians word of approval and ask them to
give feedbacks.
work hand in hand with government to combat diabetics and promote healthy
living.
invest in the best technologies to increase the product life cycle.
source cheaper and fresh raw materials by reaching out to the farmers directly.
While at Micro level, Target segment benefits and attractiveness is high and the
sustainable advantage is also high.
Competitors Analysis
Risk Associated
Quality Programs
Marketing Strategy
Sales Forecast
Pricing Model
Financial Analysis
To find out the current scenario about what stage the company is right now and
what amount of money has been invested till now and what would be the
future milestones which the company is looking to achieve.
To find out how is the fund allocated on various heads for future purpose of
expansion in terms of new shops, innovation and technology.
Q3. Do you like the way the b plan has been organized??
Would you like to make some changes??
The target market selected is optimal. As India has a population of around 57
million, of which only half the population is aware that they suffer from
diabetes.
As demo graphed 15% mass in urban is diabetic and are causes about their
health and are sweet lover. So the plan suggested here make the market more
attractive.
Changes
The location that is Chandigarh should be scaled up.
The outlet presently is take away, these should be turned to dine inn.
They can also serve the corporate of Delhi and NCR areas.
They should implement Push strategy and increase the branding of the product
Summary
Food and beverage industry has been growing steadily in India.
Sugar free sweets are mostly available on order basis or during festive
seasons.
Conclusion
A strong untapped market with high growth potential.
Expert advice to the consumer at the sweet shops and the kiosks.
THANK YOU!!