First impression- We see that the cover of

clash is a very simplistic, organised look with

a fresh new design to bring to the music
magazine market. In this particular issue we
see a close up shot of Matt Healys face with
simply The 1975 written in bold text along
with other artists names that will feature in
the issue on the cover. Clash generally
appeals to the teenage generation as issues
of cover artists are usually geared towards
the female market. I personally find Clash
very aesthetically pleasing and think that it
is a great magazine in that it gets more
young people into reading printed magazine
and will hopefully stop the magazine
industry from suffering in technological
advances. The magazine straight away gives
an indie/alternative appeal due to its
unconventional style and layout. This would
appeal to people who dont want
information and offers on the cover they
simply want to know whats included.
Main image- The main image is an
unconventional close up shot of The 1975
front man Matthew Healy. He is looking
upwards and away from the camera as if
hes looking into the horizon and thinking
about something. Healy appears to be well
groomed with his usually wild hair combed
and slicked. This could signify a more
mature look for the band and could
emulate a more grown up sound. We see a
shadow cast on his neck so that could
show he is looking literally into the
limelight and his face is being lit up by its

Strapline- Clash doesnt have a self-proclaiming strapline like

most magazines do that exclaims there the best. It simply
describes what topics are covered in the magazine. This is to
avoid gimmicks and to keep it simply and fresh.

Masthead- Clashs masthead is in bold

capital letters. It is a plane font that dont
use serif. It is a fairly plain bold font to
show that the magazine is straight talking
and doesnt flounce around a subject. It
gives the magazine a mature and serious
tone. The white font contrasts with
Healys dark features and stand out on the
cover. This suggests that want the brand
name to be seen and want its name to be
known. This is enforced by the fact it is a
relatively new magazine on the market.
Coverlines- The coverlines again follow suit
with the white font and capital letters. The
cover lines below the masthead describe
what the contents of the issue. However
these are not a stand out features on the
cover as this magazine has not changed
font colour it has kept consistent with its
mono-chromatic theme. The coverlines are
placed on the right hand side of the page
unlike many other magazines who chose
the left I believe this is to not conflict with
the angle of Healys face.
Colour Scheme- Clash has taken a fairly
dark monochromatic look with this cover.
This affirms the idea of the magazine being
an indie alternative as usually music
magazines go for bright vibrant colours to
attract the readers eye and try and make
sales. Also this magazine doesnt not have
any puffs which helps support the refined,
clean cut look and not cheapen the high
end look of the magazine.

Layout- The contents page has a very

unconventional layout as it doesnt show the
information in chronological order. Instead it
splits them up into Fashion, Music and Film
like stated in the strapline. The magazine
looks similar to a concert poster in the layout
of titles resembling counties names and the
numbers coming before the information
resembling dates and place names. The title
then resembles a bands logo. This would
appeal to young concert goers who are
familiar with this layout of text and would
find it easy to digest. The plain layout may
not be eye catching to the reader but it stays
within the context of the aesthetic of Clash.
Colour theme- The magazine has a mono
chrome colour scheme giving it a moody,
alternative vibe. This appeals to sub-groups
of teenagers particularly ones who identify
with monochromatic band aesthetics such
Catfish and the Bottlemen and Artic
Monkeys. The White border around the
image gives it a Polaroid affect. With
Polaroid use coming back into popular
culture again this help the magazine stay
relevant to the time and not fall back like
many older magazines do.

Image- The lack of a main image is very

peculiar for a contents page. Usually a
contents pages contain many images of
different artist who are being interviewed
inside the magazine. Whilst clash doesnt
take this approach instead it goes for a
plain look and doesnt use celebritys for it
to be sold. Instead it relies on its own
aesthetic and respect amongst music fans.
It also may not want images to busy up the
contents page instead it wants to keep its
traditional look. It doesnt even feature
Healy it only features the contents in a very
unassuming, thrifty way. It can appeal to all
different kinds of people and doesnt
exclude groups and minority like some
more upper class music magazines can.
Title- The title of the contents page is in
italics that overlap. This gives the title a
more unorganised look. This juxtaposes
with the masthead seen on the cover
which is a very simplistic bold organised
title. Whilst the letters are all in different
places and give a 3D affect. Italics have
become of more mainstream use since
artists such as the 1975 have used them
for marketing of their new album.

Clash always uses good

looking young people in
the centre spreads this is
to give the magazine a
more aesthetically
pleasing appearance and
to not take away any
model appeal from the
magazine. This helps the
significance of the
magazine as people may
be drawn to the celebrity
rather than the magazine
name.

Language- The catch line Bound to win. Bound to be true shows of the magazines excellence
but doesnt let its greed shine through by the follow up statement of clash being true. Its a
promise to readers that they wont tear down their favourite musicians wrongly and they will
never let their quality falter in the process. It is a pure phrase to challenge conventional
magazines.

The large W indicates the

start of the article and it
fits in with the bold letters
of the bands name. The
bands name being places
in bold is used as the
kicker for what band Healy
is from.
The colour scheme of the
centre spread gives Healy
a mysterious appeal as the
readers wonders what
they dark mysterious
character has to say in his
centre spread article. Also
the fact that he is the main
feature means that he
should be a intriguing
character for the readers
along with his mysterious
appeal.

Layout- There is a large, amount of white space on the double spread. This affirms the idea of the
magazine being a more expensive, high end product as they can afford to waste printing space solely
for their essence and aesthetic. The white space gives the magazine the look of purity with the
monochrome features. This makes the magazine seem more wholesome and pure and not corrupted
by adverts and corporate bread musicians who are being pushed too hard at the consumer. The
magazine has dedicate a whole page to photography rather than writing showing it to be an artsy
magazine that cares about its image not just stories falsified stories to pull the reader in.

Main image- The main

image is again of front
main Matthew Healy. He
is in the exact same
position, with the same
head tilt and inquisitive
eyes. The use of a midshot helps the reader gain
a better impression of the
Healy. As a reader we can
now see he is not as much
of the upper class man
that the reader may have
deduced from the front
cover. You can see his
messy long and his silver
necklace that hang
around his neck. Instead
of seeing him as a
privileged young man you
would now see him as a
more indie, fashion
forward male. Also we
see that Healy is allocated
a full A4 page for a midshot of himself this shows
that he is an established
musician in that he can be
easily recognised and the
magazine isnt wasting
their time in trying to
promote him as he is
already national treasure
to teenagers all across
Europe.