SUMMER TRAINING PROJECT REPORT

ON

CUSTOMER SATISFACTION OF
WATER PURIFIER SYSTEM OF (AQUASOFT)
CARRY SOFT (P) LTD.

SUBMITTED FOR THE PARTIAL FULFILLMENT OF

THE REQUIREMENT FOR THE AWARD
OF
Masters of Business Administration (MBA)

SUBMITTED BY:
ANAND CHOUBEY
7th Semester
Roll No. 1130675014

UNDER SUPERVISION OF:

MR. KRISHNA KR. SINGH

Session- 2016-2017

School of Management
BABU BANARSI DAS UNIVERSITY
Sector-I, Dr. Akhilesh Das Nagar Faizabad Road, Lucknow (U.P.) India

ACKNOWELEDGEMENT
Any fruitful work is incomplete without a word of thanks to those involved directly or
indirectly in its completion. With my sincere gratitude I would like to thanks everyone who
has supported me in my project.
I am extremely grateful to Incharge Prof. Dr. Sushil Pandey and my mentor Dr.
Anchal Rastogi faculty of School Of Management, BBD UNIVERSITY, LUCKNOW who
insight encouraged me to go beyond the scope of the project and this broadened me learning
on this project.
At the very outset I would express my sincere thanks and deep sense of gratitude to
personnel who helped me during the collection of data and gave me rare and valuable
guidance for the preparation of this report.
I take this opportunity to express my deep sense of gratitude and appreciation to my
project guide MR. Krishna Kumar Singh (Branch Manager) for giving me the opportunity
to do the project work under this prestigious company, and guiding me for assistance,
motivation, valuable advice, worthwhile discussion, technical ideas, and important
suggestions throughout the project.

DECLARATION
I hereby declare that the project report entitled customer satisfaction of water purifiers
system of Carry Soft pvt. Ltd in partial fulfilment of requirements for the degree of masters
of business administration to Babu Banarsi Das University, Lucknow is my original work and
not submitted for the award of any other degree, diploma, fellowship or any other similar title
or prizes.

ANAND CHOUBEY
IMBA- 7th Sem.
Roll No. (1130675014)
LUCKNOW

PREFACE
The success of any business entity solely depends on how effectively does it utilizes its
optimum resources and how soon does it make arrangements for the removal of the
customers grievances. Moreover, the company should always be ready to make necessary
changes according to the requirement in order to attract more customers so as to maintain a
substantial growth in the market. The topic given to me was:
Customer satisfaction of water purifiers system of Carry Soft pvt. Ltd.
I have tried to put my best efforts to complete this task on the basis of skill that I have
achieved during my studies in the institute.
I have tried to put my maximum effort to get the accurate statistical data. If there is any error
or any mistake in collecting the data, please ignore it.

EXECUTIVE SUMMARY
It is obvious that to remain competitive the corporate marketing strategy must aim to create
and retain a satisfied customer. This is possible only when the firm adds value to the customer
should perceive this customer. The customer should perceive this value to be distinctively
more than the firms rivals. When this happens, the firm gets a premium on its product on
emerges as a market leader.
This is true for all the products. Even though it is more visible in industrial products, in the
form of customer training, updating technology, at a low cost for the customer, on site
servicing to ensure zero down time in the customer manufacturing facilities etc. in consumer
goods too, value in perceived when the product service the needs for which it is brought.
I am trying to the study the Customer Satisfaction of Water Purifiers of Carry Soft Pvt.
Ltd. in the project. I hope my study will help Carry Soft Pvt. Ltd.

TABLE OF CONTENT
Chapter

TOPIC

PAGE No.

No.
1

INTRODUCTION OF THE TOPIC

1-31

COMPANY PROFILE

32-66

OBJECTIVE OF STUDY

67-68

4
5

RESEARCH METHODOLOGY

69-72

DATA ANALYSIS & INTERPRETATION

FINDINGS
RECOMMENDATION & SUGGESTION
LIMITATION OF THE STUDY

73-84
85-86
87-88

6
7
8

BIBLIOGRAPHY
ANNEXURE

89-90
91
92-96