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Outline
Perfect Competition
-
Assumptions
Shutdown decision for firms
Short-run and long-run equilibrium
Efficiency and welfare
Monopoly
- Assumptions
- Elasticity
- Welfare and deadweight loss
Dominant Firm
- Assumptions
- Equilibrium
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Perfect Competition
Assumptions:
- Homogeneous products (only one single good)
- Perfect information: All consumers and producers know the price and
utilities for each person.
- No transaction costs
- No externalities
- Many (infinite) buyers (consumers) and sellers (firms).
- All firms and buyers are price takers. Price is determined by the market.
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Perfect Competition
Profit maximization problems for a single firm:
max = max P q c(q)
q
c(q)
=0P
= 0 P = M C(q)
q
q
Given a price P0 , the firm produces at the quantity level q0 , where
P0 = M C(q0 ).
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Perfect Competition
profits
MC
P0
AC
AV C
Cost
Jian-Da Zhu (National Taiwan University)
q0
q
September 30, 2016
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Perfect Competition
Total cost is C(q0 ) = q0 AC(q0 ).
Supply curve: As price increases, the firm increases the production
along the curve M C(q).
Review of cost theory:
- Cost function: C(q) = F + V C(q), where F are fixed costs, and
V C(q) are variable costs.
- What is sunk cost?
- Sunk cost: It should not affect the future decision.
- Not a sunk cost: Recoverable, so it should affect the decision.
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Shutdown Decision
The firm produces only if the revenues are higher than avoidable costs.
In the short run, avoidable costs are variable costs V C(q) if all fixed
costs are sunk. If P q < V C(q) P < AV C(q), then the firm will
shut down.
In the long run, avoidable costs are total costs C(q). If
P q < C(q) P < AC(q), then the firm will shut down.
In the short run, if proportion of fixed costs are not sunk, such as
refundable rent, then avoidable costs are V C(q) + F . The firm will
shut down if P q < V C(q) + F P < AV C(q) + F
q
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Shutdown Decisions
Short-run shutdown point Ps . (All the fixed costs are sunk.)
Long-run shutdown point Pl .
$
MC
AC
AV C
Pl
Ps
q
Jian-Da Zhu (National Taiwan University)
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Short-run Equilibrium
There are n identical firms.
Short-run market supply curve, S; Short-run equilibrium price, P0 , and
quantity, Q0 = nq0 . (Qs = nqs )
Firms are making a positive profit.
$
Supply, S
MC
AV C
P0
P0
Ps
Ps
Demand
qs q0
Qs Q0
q
September 30, 2016
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Long-Run Equilibrium
Firms are free to enter into the market.
The equilibrium price, P = minimum of AC; the equilibrium number
replacements
of firms, n ; the equilibrium output Q = n q .
Firms make zero profit because of free entry.
$
M C AC
AV C
q
Jian-Da Zhu (National Taiwan University)
q
September 30, 2016
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Long-Run Equilibrium
Note: The long-run supply curve need not be flat. It may be
upward-sloping.
- Case 1: minimum of AC is rising in market demand.
- Case 2: A few firms can produce at low costs.
Example: Two types of firms: n1 low-cost, efficient firms with smaller
AC1 , and n2 high-cost firms with higher AC2 .
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$
So
10
9
10
Residual demand
9
D
200
300 Q
Dr
100
q
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Q(P )
Q(P )
P
P
Q(P ) P
P Q(P )
Example:
- The slope of demand is very steep inelastic demand || < 1
- The slope of demand is very flat elastic demand || > 1
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dP
dP
dP
dDr (P ) P
dD(P ) P
dSo (P ) P
dP
q
dP q
dP q
dSo (P ) P Qo
dD(P ) P Q
dDr (P ) P
dP
q
dP Q q
dP Q q
| {z } | {z } |{z} | {z o} |{z}
n1
i = n (n 1)0 ,
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CS
PS
D
P
Q
S
Deadweight Loss
D
Q
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Perfect Competition
Summary:
- Welfare is maximized under perfect competition.
- Free entry is a crucial factor for perfect competition market, so the
firms make zero profits in the long run.
- All the firms are price takers.
Questions:
- If there is a restriction on entry, whats the long-run equilibrium?
Discuss the profits and welfare.
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Monopoly
Assumptions:
- Only one firm in the market
- Facing the downward-sloping demand curve(P (Q))
First-order condition:
C(Q)
P (Q)
=0
=0
Q + P (Q)
Q
Q
Q
{z
}
|
| {z }
Marginal revenue Marginal cost
Jian-Da Zhu (National Taiwan University)
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Monopoly
From F.O.C,
P (Q)
Q + P (Q) = M C(Q)
Q
P (Q) Q
P (Q) + P (Q) = M C(Q)
Q P (Q)
1
P (Q) 1 + Q P (Q) = M C(Q),
P
where
Q P (Q)
P Q
We obtain
P
Jian-Da Zhu (National Taiwan University)
1
1+
= M C.
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Monopoly
Deciding the price for monopoly is equivalent to deciding the quantity.
There is no supply curve for monopoly.
Example:
- Inverse demand function: P = a bQ
- Cost function: cQ (constant marginal cost)
- Maximization problem:
max(a bQ)Q cQ = aQ bQ2 cQ
Q
- First-order condition:
c =0
a 2bQ |{z}
| {z }
MC
MR
a+c
2 .
September 30, 2016
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Monopoly
P
Pm
MC=c
profits
Qm
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Q
MR: P = a 2bQ
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Elasticity
From F.O.C:
1
P (1 + ) = M C
1
P MC
=
| {z }
|{z}
price-cost margin positive
The price-cost margin is also called the Lerner Index of market power.
If the demand is very elastic, = 100, then the price-cost margin is
P M C
1
0 P M C.
100 . As ,
P
If the demand is less elastic, = 2, then the price-cost margin is 21 .
The optimal price is much higher than the marginal cost.
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Elasticity
How about inelastic demand? 1 < < 0
Answer: Monopoly never operates on the inelastic portion of the
demand. If so, raise the price!
In actual markets, demand curves shift over time, so a rational
monopoly should change its price over time.
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Pm D
Pc C
- Competitive market: 0
- Monopoly: DEFC
Demand
Qm
MC
Q Q
c
- Competitive market:
Wc = ABC + 0
- Monopoly: Wm = ADE + DEFC
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Dominant Firm
Assumptions:
- There is one firm (dominant firm) that is much larger than any other
firm (fringe firm).
- All firms, except the dominant firm, are price takers, determining their
output levels by setting P = M C.
- The number of firms is fixed (No-Entry Model); many fringe firms are
free to enter into the market (Free-Entry Model).
- Dominant firm knows the markets demand curve.
- Dominant firm can predict how much output the competitive fringe will
produce at any given price; that is, it knows fringes supply curve.
There is one dominant firm (d) and n fringe firms (f ) in the market.
Two types of models: free entry market / no entry market
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Dominant Firm
Reasons to be the dominant firm:
- More efficient than its rivals: better management or better technology.
- Early entrant: with lower costs, grow large optimally
- Government may favor the original firm. For instance, USPS does not
need to pay taxes or highway fees.
- Superior product in the market
- A group of firms may collectively act as a dominant firm (cartel)
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P
P
Demand
qf
Jian-Da Zhu (National Taiwan University)
Q
Introduction to Industrial Organization
Demand
Q
September 30, 2016
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$
So (P )
P
P
Demand
qf
Qf
Q
Introduction to Industrial Organization
Demand
Q
September 30, 2016
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$
So (P )
P
P
Dd (P )
Demand
qf
Qf
Q
Introduction to Industrial Organization
Demand
Q
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M Cf
$
So (P )
P
P
Dd (P )
Demand
Demand
Q
M Rd
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$
So (P )
M Cd (Case 1)
ACd
Dd (P )
Demand
qf Qf
Demand
Qd
M Rd
Jian-Da Zhu (National Taiwan University)
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M Cf
$
So (P )
M Cd (Case 2)
Dd (P )
ACd
Demand
Demand
Q
Jian-Da Zhu (National Taiwan University)
Qd
M Rd
Q
September 30, 2016
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M Cf
So (P )
Dd (P )
Demand
Q
Demand
Q
September 30, 2016
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M Cf
So (P )
Dd (P )
Demand
Demand
Q
M Rd
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M Cf
$
M Cd (Case 1)
ACd
So (P )
Dd (P )
Demand
Q
Demand
Qd Q
M Rd
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M Cf
So (P )
M Cd (Case 2)
Dd (P )
ACd
Demand
Demand
Q
Jian-Da Zhu (National Taiwan University)
Qd
M Rd
Q
September 30, 2016
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