OPERATION

MANAGEMEN
T

MONGINIS

Presented by:
Asia Shoukat
(L1s10mbex0027)
Ayesha Sadia
(L1s10mbex0017)
Nabeeha Raza
(L1s10mbex0008)
Rizwan Ellah ()
Hafiz Shahzad
(L1s10mbex0003)
Presented To: Mr. Marrif Sohail

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Contents
ACKNOWLEDGEMENT................................................................................................. 4
1) COMPANY PROFILE............................................................................................... 5
1) MISSION............................................................................................................ 5
2) VISION............................................................................................................... 5
3) HISTORY............................................................................................................... 6
4) OPERATING STRUCTURE....................................................................................... 7
5) MANAGEMENT...................................................................................................... 7
6) MARKET SHARE.................................................................................................... 8
7) GLOBAL MARKET SHARE...................................................................................... 8
8) PRODUCTS......................................................................................................... 10
9) STRATEGIC PLANNING........................................................................................ 10
10)

DESIGN............................................................................................................ 12

11)

FACILITIES LAYOUT.......................................................................................... 13

1) Objectives....................................................................................................... 14
2) Types of layouts.............................................................................................. 14
I.

Process Layout............................................................................................. 14

II.

Product Layout............................................................................................. 14

III.

Fixed-Position Layout................................................................................ 14

IV.

Combination Layouts................................................................................ 14

V.

Cellular Layout............................................................................................. 14

3) Ingredient Delivery.......................................................................................... 15
4) Washing and Rinsing....................................................................................... 15
5) Mixing and blending........................................................................................ 16
6) Filling............................................................................................................... 16
7) Capping........................................................................................................... 17
8) Labeling.......................................................................................................... 17
9) Coding............................................................................................................. 18
10)

Inspection.................................................................................................... 18

11)

Packaging..................................................................................................... 18

12)

Warehousing and Delivery...........................................................................19

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13)

Delivery to Agents and Machines.................................................................19

12)

CONCLUSION................................................................................................... 20

13)

REFERENCES................................................................................................... 21

14)

APPENDIX........................................................................................................ 22

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ACKNOWLEDGEMENT
I am thankful to all who has given much cooperation and supporting wife and
parents who have constantly encouraged me. I would like to thank my friend Mr.
Abhijit Poddar for giving me the confidence and opportunity to acknowledge myself.
Dedicated to My loving family

1) COMPANY PROFILE

Monginis is now one of the premier and popular destination for lovers and
connoisseurs of all varieties of cakes, chocolates, pastries and cookies, having
successful presence in 12 cities around India and 2 in Egypt.
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Purposes : As they say To help people express their happiness in a memorable

way. Assist customers in the time of happiness to express their care, affection and
every emotions to their loved ones in memorable and personalized ways.

Values : Monginis offers the products with the same love, care and affection as if,
they were meant for the most beloved person. Using the best ingredients, offer fresh
bakery products, customized to suit personal tastes, with excellent standards of
creativity, and delivered with the highest degree of timeliness and assurance of
impeccable quality. Good intentions in dealing with stakeholders like Suppliers,
Employees, Franchisees, Dealers and Consumers yield good products and services.
Cherish, honour and respect, the goodwill and cooperation given by stakeholders like
Suppliers, Employees, Franchisees, Dealers and Consumers.

1) HISTORY
Mr. Taizoon F Khorakiwala is a Graduate from BITS, Pilani and an alumnus of
Harvard University, USA .Mr. Arnab Basu is an Honours Graduate from Calcutta
University and an alumnus of London Business School, UK.Mr. T. F. Khorakiwala
had about twenty years of experience in bakery business and had a
specialexpertise in trading of bakery machinery.
Basu, a friend of T. F. Khorakiwala, was working as a probationary officer in the
State Bank of India when he left his job to join Khorakiwalas inBombay in late
seventies. He also had experience with Hindustan Lever Limited in marketing
division. Soon, Basu was sent to Saudi Arabia to handle operations of Switz
Corporate. Under Basus leadership Switz grew at a rapid pace. However, because
of the growing unrest in Middle East during late 80s, Basu decided to come back
to India and settle in Calcutta, his hometown
The Switz Group Companies are acknowledged market leaders in Bakery products in
the Middle East, having production centres in Saudi Arabia, UAE, and Oman and
trading operations in Bakery machinery and ingredients in the above countries and also
in Singapore, Malaysia and the Philippines. Khorakiwalas bought a small chain of
bakery Monginis in Goa in 1978. On acquisition, the business was moved to the
lucrative market in Bombay . Then the business expanded to Saudi Arab in the name of
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AL MINTAKH SWEETS AND PASTRIES , along with a local partner . The business
flourished in 10 countries with head office in Dubai. The whole group was named as
SWITZ CORPORATE.
SFPL is part of Switz India Limited, which is a part of Switz Corporate Group. Mr. Arnab
Basu who was instrumental in starting the operations in Calcutta, handled Switz
operations in India
Basu too the initiative and Switz Foods Private Limited was incorporated in 1988 at
Kolkata, West Bengal, to market the Monginis range of packaged cakes, manufactured
by Monginis Foods Limited, Mumbai
As Calcuttians didnt have a great liking for packaged cakes, they wanted
something fresh, Fresh cakes were not available at most parts of the city as almost
all good bakeries like Flurys ,Nahoums and Fripos were located in central
Calcutta.

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2) OPERATING STRUCTURE

VP, Customer
Development
(Nita Pennardt)

SALES
(Christine Dodge)

Specialized
Sales Teams

Customer
Support
(Bob Canino)

Sales
Operations

OPERATIONS
(Glenn Gemmill)

Customer
Service

1) MISSION

Training &
Communication

FINANCE
(Matt Hoffer)

Workforce
Development

Quality
Assurance

HR
(Stormy Brown)

Customer Action Center

Annapolis
(Maria Klug)
Workforce
Optimization

Our Roadmap starts with our mission, which is enduring. It declares our purpose as
a company and serves as the standard against which we weigh our actions and
decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
2) VISION

Our vision serves as the framework for our Roadmap and guides every aspect
of our business by describing what we need to accomplish in order to
continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be the best

they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that

anticipate and satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we

create mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and

support
sustainable
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communities.
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Profit: Maximize long-term return to shareowners while being mindful of our
overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving organization.

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3) MANAGEMENT
The hierarchy of Coca Cola Company is as follows.

Chairman
Board of
governors
Vice Chairman and chief
operating officer

Executive Vice
Presidents

Senior Vice Presidents

Vice Presidents

4) MARKET SHARE
Being the biggest company in the soft drink industry, Coca Cola enjoys the
largest market share. This company controls about 59% of the world market.

5) GLOBAL MARKET SHARE

The following table can show the worldwide operating segments.

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Nonalcoholic

Unit case growth

All commercial
Beverages

Drink
10 year
compound
annual growth

5-year compound
annual growth

Compa
ny

Compa
ny

Industr
y

Industr
y

2001 annual
growth
Compa
ny

Industr
y

2002

Company
share

2002

Compa
ny
share

Compa
ny per
capita
Income

6%

5%

5%

5%

4%

4%

18%

9%

70

This shows that the market of the company is geographically vast and it is
controlling it with great success. In 2002, the company grew their carbonated softdrink business by nearly 250 million unit cases and generated record volumes.
Because carbonated soft drinks are the largest growth segment within the
nonalcoholic ready-to-drink beverage category measured by volume, that is why
they are focusing more on this and they are continually increasing the pace because
they know that accelerating this pace is crucial to their future success. Thus they
are increasing their market day by day. The operation income earned by Coca Cola
Company can be illustrated by the following pie chart.

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This strategy has worked a lot and it has helped them to become the Worlds
leading Soft Drink Company. The global unit sale of the Coca Cola Company is
increasing from the last ten years. The data of the global unit sale of the Coca Cola
Company can be represented by following chart.

(Figure)

12
10
8
6

unit sale in billions

4
2
0

1971

1981

1991

2002

So there is positive growth in the market of the Coca Cola Company. There is a worldwide volume increase by 4%
with strong international growth of 5%. This is only due to the innovative marketing programmers, which has
deepened the relationship of the customers and Coca Cola. The financial health and success of their bottling

a critical component of The Coca-Cola Company's ability to build and

deliver leading brands.
partners is

In 2002, the company had worked with their bottlers to turn good intentions into
reality by improving the system economics. The results in 2002 reflect this steadily
improving and mutually constructive relationship between the Company and their
bottling partners. The main reason behind this relationship is to continue realizing
shared opportunities for growth, with closer coordination of operations including
customer relationships, logistics and production.

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6) PRODUCTS
There are different brands of the Coca Cola Company, which are currently in use
throughout the world. This company not only deals in the carbonated drinks but also
other drinks. While launching its product, the marketing team considers the culture
of the country.
Major brands of coca cola

Coke

Sprite

Fanta

Diet coke

Coke classic

7) STRATEGIC PLANNING
In the year 2002, the company had a great success, as the strategy worked which
resulted in making Coca Cola Company the worlds leading company. In 2001,
company accomplished the crust of its strategy as
Worldwide volume increased by 4 percent with strong international growth of 5
percent and clear signs that our North American business is growing solidly and
predictable.
Earnings per share grew by 82 percent, as we delivered on our commitment to
create volume growth while aggressively
Return on common equity grew from 23 percent in 2000 to 38 percent this year.
Return on capital increased from 16 percent in 2000 to 27 percent in 2001.
The company has generated free cash flow of $3.1 billion, up from $2.8 billion in
2000, a clear indication of its underlying financial strength.
The strategy for the future of the company is very straightforward. The marketing
strategy for the year 2002 is as follows,

Accelerate carbonated soft-drink growth, led by Coca-Cola.

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Selectively broaden the family of beverage brands to drive profitable growth.

Grow system profitability and capability together with our bottling partners.
Serve customers with creativity and consistency to generate growth across all
channels.
Direct investments to highest potential areas across markets.
Drive efficiency and cost-effectiveness everywhere.

Currently John Farrell is vice president for strategic planning for the coca-cola
company. he leads the development of the overall strategy of the company along
with the global planning process. the strategic planning of coca-cola is to reexamine
their strategic models, based upon carbonated soft drinks (cola, lemon-lime and
orange) and move to new beverage categories. Also be able to renovate bottling to
make it flexible enough to provide manufacturing and sales distribution of all new
products.
These are the major issues to consider when assessing this stock, according to analysts:
Key Positive Arguments

Key Negative Arguments

Lower Interest Expense and Cost

Control Aid Margins: The decreasing
interest expense has offset the recent
increase in operating costs. Coca-Cola
Enterprises prefers to maintain its cost
discipline.

Increasing Commodity Costs: Increasing

commodity costs, including PET (plastic for
bottles) resin costs, are negatively impacting
CCEs margins and earnings.

Restructuring Savings: The

restructuring initiatives undertaken by the
Company are expected to enhance
significantly its operating profit growth.

Severe Competition: Higher growth and

superior margins are being achieved by
Pepsi in non-carb categories, which may
place CCE at a disadvantage.

Strong Cash Flow: The Company

generates a strong cash flow and CocaCola Enterprises is financially well
leveraged.

Capital Intensive: The bottling business is

capital intensive.

8) DESIGN

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Pallet Design (decoration) is one of the most creative ways of highlighting the secondary placement and
attracting customers for your products.
You can choose from various types and options, and the best solution according to your specifications will be
prepared by our sales representatives.
Suitable combination to boost the campaign impact:
- Floor Graphic
- Standing Frame
- Leaflets
- Banner

Coke bottles aims to transform the structure of the product to cubic bottled drinks,
allowing a significant gain in storage space and efficiency for recycling. The bottle
would be made of 100% sugar cane by products, and collapses 66% smaller than its
original size. An interesting and innovative idea.

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Be that as it may, redesigning iconic items such as the Coke bottle can be risky
business, in terms of the products market place. Products and their design take on
a relationship quality in peoples lives. Many consumers have difficulties dealing
with a shift in a products appearance, even if there is no other change.
With this said, it would be a huge gesture on Cokes behalf to implement a much
needed change to our global situation regarding the use of plastic bottles. And
really, eventually people will get over it.

9) FACILITIES LAYOUT

They established main plant at Dasna at Ghaziabad. Dasna is the largest

manufacturing facility to coke in India and covers an areas 80 acres. The plant
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manufactures more than 2 million units a day during peak season which extends
from March Sept.

1) Objectives
1) To study and understand the process of layout selection and different types of
layouts.
2) To observe the layout of a manufacturing unit and understand its working

2) Types of layouts

I.

Process Layout
Product Layout
Fixed Layout
Hybrid/ Combination Layout
Cellular Layout

Process Layout
Process layouts are found primarily in job shops, or firms that produce
customized, low-volume products that may require different processing
requirements and sequences of operations.

II.

Product Layout
Product layouts are found in flow shops (repetitive assembly and process or
continuous flow industries). Flow shops produce high-volume, highly
standardized products that require highly standardized, repetitive processes

III.

Fixed-Position Layout
A fixed-position layout is appropriate for a product that is too large or too
heavy to move. For example, battleships are not produced on an assembly
line.

IV.

Combination Layouts
Many situations call for a mixture of the three main layout types. These
mixtures are commonly called combination or hybrid layouts.

V.

Cellular Layout

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Cmachines are grouped according to the process requirements for a set of

similar items (part families) that require similar processing. ellular
manufacturing is a type of layout where

3) Ingredient Delivery

Sweetener
Secret Formula
CO2 Formula
Water
Materials

4) Washing and Rinsing

Washing
Rinsing
Sanitization

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Hydro wash

5) Mixing and blending

H20 and Sugar

Secret Formula
H20 and Syrup
CO2 Adding

6) Filling

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Once all the ingredients have been mixed and blended and the bottles have been
cleaned and sanitized, every thing is ready to start filling. This is a surprisingly
complex process requiring accuracy at each step.

7) Capping

Once filled, bottles are then capped.

Coke uses different caps for different bottles glass bottles are topped with a
metal crown
"PET BOTTLES" are stopped with a plastic screw-top.

8) Labeling

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Then they move on to be labeling

A special machine dispenses labels from large rollers, cuts them and place on
the bottles.

9) Coding

The bottle is now ready to be coded. Each one of Cokes beverages is marked
with a special code that identifies specific information about it.
These codes identify the date, time, batch no. and the MRP

10) Inspection

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Coca-Cola inspects bottles at many points during the process.

With refillable bottles, when they are first brought into the plant
They are washed and again after they are filled
After filling, each plant sample bottles are analyzed in its lab to ensure
quality is up to standards.

11) Packaging

Final inspection,Packaging

12) Warehousing and Delivery

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Maintain beverages
Delivery on time

13) Delivery to Agents and Machines

10)

CONCLUSION

Coca Cola products can be found practically anywhere in the world, such as on
the tables of people in Tanzania, one of the poorest countries, and on the tables
of the wealthiest people in the United States, where the company was founded.
The success of this worldwide organization can be attributed to more than just
its flavorful beverages.
The Coca-Cola Company exists to benefit and refresh everyone it touches. The
company is the world's leading manufacturer, marketer, and distributor of
nonalcoholic beverage concentrates and syrups, used to produce nearly four
hundred beverage brands.
The Coca Cola Company has come a long way from selling a few servings of
carbonated beverages in a pharmacy, to an international scale business. The
company has accomplished that objective thanks to dedicated people who have
collaborated through the years with the mission to attain high quality standards.
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Their product line has grown with the approach of cultural appreciation and
understanding, which has been a key factor in the introduction of the products in
over 200 countries. Coca Colas commitment to remain at the forefront of the
changing social values in developing their marketing strategy has proven to their
advantage. Undoubtedly The Coca Cola Company has developed all the
elements necessary to run a multi-million, worldwide enterprise and refreshes all
the people that come in contact with their products.

11)

REFERENCES

http://www.scribd.com/doc/16945054/marketing-plan-of-coca-cola
http://www.scribd.com/doc/19336990/Plant-Lay-Out-of-Coca-Cola-Co
http://finapps.forbes.com/finapps/BuyHoldSellAnalysis.do?tkr=CCE
http://pos-media.eu/products-services/point-of-sale/pallet-design
http://www.scribd.com/doc/36461844/Final-Report-on-Coca-cola
www.thecoca-colacompany.com
www.news.bbc.co.uk

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www.india-server.com
www.magindia.com
www.coca-colaindia.com
www.wikiinvest.com
www.open2.net

12)

APPENDIX

QUANTITY PREFERENCE:
From Fig 2.13, we infer that about 47% of respondents prefer to purchase PET bottle of CocaCola Products. About 27% prefer to purchase glass bottles, 19% prefer Can of 300ml and only
8% prefer 1 & 2 litre bottles of Coca-Cola.

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Fig 2.14

Fig 2.15

BRANDING & PRICING:

From Fig 2.14, it is concluded that respondents find Coca-Cola products better than that of Pepsi
products. About 62% respondents said that they find Coca-cola products better than Pepsi and
only 38% supported Pepsi products.

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From Fig 2.15, we infer that about 62% of the respondent considers the pricing of Coca-Cola
much more reliable than that of Pepsi. About 38% respondents think that Pepsi have better
pricing than that of Coca-Cola.

Fig 2.16

Fig 2.17

QUALITY & TASTE:

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From Fig 2.16 & 2.17, its clear that Coca-Cola products have better taste and quality than that of
Pepsi. About 73% respondents consider that Coca-Cola products have very good quality and
taste. 27% respondents consider Pepsi products have better taste and quality.

Fig 2.18

Fig 2.19

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Jo chaho ho jaye cocacola enjoy

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