Intercultural communication: interactions between diff cultures

Cross cultural communication: compares communication in different cultures

Globalization 1.0 countries internationalizing 2.0 companies internationalizing 3.0
individuals internationalizing
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40s analysis of Intercultural comm 1.0 countries interactions

Influenced by dutch psychologist, country key determinant of cultural
orientation, people from diff countries have different value orientations,
value orientations can be quantified:
1) Power distance index: level on inequality in the society
2) Individualism index: individuals act for themselves or part of a group
3) Masculinity index: gender equity
4) Uncertainty index: level of uncertainty and ambiguity socially accepted
5) Long term orientation index: value of long term vs short term goals
Example: China strong power distance acceptation and long term
orientation, low individualism (parts of heritage of culture and history).
PB: overgeneralization (attribute to a whole country the analysis made on
a small group) and essentialism: considers attributes as a software of mind
and not a cultural process.

80s analysis intercultural comm 2.0 companies interactions

Based on social constructionism , considers culture as a process, less
focused on quantitative analysis as inter comm 1.0, language determining
factor, people accuse culture differences when problems but do not value
it if success. Language barrier has been a real problem over the last 20
years, but disappears as dominance of English arises.

Recent analysis intercultural comm 3.0 focus on individuals comm (ex: call
centers), inspired by Bourdieu to show how now linguistic and cultural
capital can be conerted into economic capital. Call centers in india are a
good example: accent reduction classes, up to date knowledge of usa
middle class.
For the future: Bourdieu primary socialization, being aware of multicultural
implications within a same country or company, challenges implicated by
languages differences (maintain authentic but improve effectiveness),
need further understanding of interactions ex: the silent Finn, because lack
of comm, not because Finnish people.