North South University

Course name and code: Mgt 321

Section: 2
Title of the assignment: Analysis of Organizational Behavior
Submitted by:
Name

ID

FariaIshrat( Sec: 01)

Ariful Karim Khan
MD. Showkat Uddin Chy
Syed SajidMehrab
Fahim Jawad Rahman

1320744030
1310553030
1230156630
1310786630
1220549630

Date of Submission:11th August, 2015.

Submitted to:
Abu Saad Shezanul Haque(Abu)
Lecturer,
Department of Management,
North South University.

Letter of Transmittal
11th August, 2015
Abu Saad Shezanul Haque (AbU)
Lecturer,
Department of Management,
School of Business Administration
North South University
Subject: Submission of project report on the analysis of organizational behavior of BRB
Cables Industries LTD.
Dear Sir,
This is our pleasure to accomplish the project work and submit our analysis on BRB Cables
Industries LTD. It has been prepared by a group of five students as a part of the MGT 321
course following the instructions that has been given to us by you. Though we are in our learning
curve, this report has enabled us to gain insight into the core fact of Organizational Behavior.
We have put our earnest effort to give this report a presentable shape and make it as informative
and precise as possible. We thank you for providing us with this unique opportunity.
Yours Sincerely,
Ariful Karim Khan
Faria Ishrat
MD. Showkat Uddin Chy
Syed Sajid Mehrab
Fahim Jawad Rahman

Acknowledgement
First of all, we would like to thank Almighty Allah for allowing us to remain able to complete
this report. We offer Him our deepest gratitude, because without His allowance we could have
never finished our work.
Then we would like to put across our earnest appreciation to Mr. Abu Saad Shezanul Haque
(AbU), faculty member of North South University, for giving us this wonderful opportunity to
prepare this report, and providing his valuable suggestions and precious time in accomplishing
our project report. This will help us a lot in receiving the knowledge of real world managerial
situations. We are grateful to him for his help and support for which we were able to prepare this
report successfully.
Our project writing skills and communication skills have improved greatly during the course of
writing this report. If there is any kind of questions or comments regarding the interpretation of
this report, please feel free to contact with us. We look forward to working under the guidance of
Mr. Abu Saad Shezanul Haque (AbU) again in the near future.
We thank him for believing in us and giving us this wonderful opportunity.

Table of Contents
1. Company Profile of BRB Cable Industries LTD...05
2. Introduction...06
3. Analysis of Organizational Culture 07
4. BRB Cables LTDs Vision and Mission.07
5. BRB Cables LTDs Sales Center08
6. Achievements...14
7. SWOT Analysis...14
8. An Analysis of MD. Parvez Rahmans Personality.15
9. MD. Parvez Rahman's Sources of Motivation..17
10. Success Factors.19
11. The Leadership Style19
12. The Decision Making Style..........................23
8. Team Analysis..
9. Analysis of Organizational structure
10. Existing HR policies
11. Recommendation..
12. Conclusion.....
13. References.

Company Profile of BRB Cable Industries

Company Profile
1 Name of the Company : BRB Cable Industries Ltd.
2 Board of Directors

: Md. Mozibar Rahman Chairman

: Mrs. Selima Begum - Vice Chairman
: Md. Parvez Rahman - Managing Director
: Mrs. Tania Afroz Director

3 Location of the Factory : BSCIC Industrial Estate,

Kushtia-7002,
Tel:

Bangladesh.
071-61933,73244,

Fax:

61600
00-88-071-73641

E-mail:

brbcables@gmail.com,

brb@bttb.net.bd

Website: www.brbcables.com
4 Registered Office

: BSCIC Industrial Estate,

Kushtia-7002, Bangladesh.

5 Nature of the Company : Manufacturer of a complete range of XLPE & PVC Insulated LT & HT Cables,
FRLS Cables, House and Appliances Wiring Cables, Dry & Jelly filled
Telecommunication Cables, Instrumentation Cables, Aluminium Overhead
Conductors, Dual Coated Super Enamelled Copper Wire (Winding Wire), lamp
ballast.
6 CertificateIncorporation : 23rd October'1978

Introduction
BRB Cable Industries Ltd. a private Limited Company was established with a view to
manufacture Wires & Cables in 1978. The factory started commercial production in the year
1980 and it has become a leading manufacturer of XLPE & PVC Insulated LT & HT Cables,
FRLS Cables, House and Appliances Wiring Cables, Dry & Jelly filled Telecommunication
Cables, Instrumentation Cables, Aluminum Overhead Conductors, Dual Coated Super Enameled
Copper Wire (Winding Wire), Marine Type Cables, practically all cables required from the
substation down to the lighting point. All the products are approved by BSTI (Bangladesh

Standards and Testing Institution) and certified by the world-renowned internationally reputed
individual Testing laboratory CPRI (Central Power Research Institute), India.
The factory is situated at BSCIC Industrial Estate, 5 KM from Kushtia town. The factory is well
equipped with modern machinery and equipments. The company has a group of qualified and
experienced manpower who maintains the quality of the products. For its product quality, the
company has earned fame in the country and its product has been approved and being used by
BPDB, REB, DESA, DESCO, BMDA, PWD, BTMC, BSFIC, T&T, MES, BADC, Bangladesh
Port Authority, Bangladesh Railway, Autonomous bodies, Private sector, Industrial and
Apartment projects and individuals. To meet up increasing demand in the market, the company
has set-up Unit-2 for producing Wires & Cables, AAAC, AAC & ACSR Conductor, XLPE
&PVC Insulated LT & HT Cables, FRLS Cables, House and Appliances Wiring Cables, Dry &
Jelly filled Telecommunication Cables, Instrumentation Cables, Aluminum Overhead Conductors
and set-up Unit-3 for producing special type of Dual Coated Super Enameled Copper Wire
(Winding Wire). The Company is marketing its products through 85 (Eighty Five) Sales centre.
Additionally BRB products are also sold through their sister concern, BRB Distributions Ltd.
Dhaka. Besides the Sales center, the Company is marketing its products through selected Traders
in all districts. The Company has a group of experienced personnel in its marketing & technical
department who are well equipped to render service to its customers.
The Company was earlier certified as an ISO-9002 certified Company for its quality
management system. Keeping its commitment to ensure gradual improvement of its quality
products through Research and Development, prompt customer service, the company later
undertook ISO-9001:2008 certificate. Moreover the company has been awarded Bangladesh
Education Scholarship Trust Gold medal, Sher-E-Bangla Gold medal, 10th Golden America
Award, Arch of Europe Award, National Export Trophy (97-98) Gold and National Export
Trophy (2000-2001) Bronze. The company has been ranked 33rd amongst world leading Wires
& Cables manufacturing Companies. This Study incorporated 3,000 Wires & Cables
manufacturers of 200 countries.

Analysis of Organizational Culture

Being a MD is a huge responsibility. And to fulfill this responsibility Md. Parvez Rahman
ensures a corporate culture which can achieve the goals of the organization. So he created a
culture of openness, confidence, leadership and creative thinking at every level of BRB Cables.
All the employees are forced to think out of the box and to think as if they were not working for
a big company but for a demanding entrepreneur where nearly everyone knows the boss. Mr.
Parvez believes if employees dont think for short term then they cant attain the long term
achievements. Mr. Parvez maintains an informal relation with employees, surprising them with
bonuses and recognition because he thought it motivates the employees to work efficiently.

SWOT Analysis
Strengths:
-

The customer service is impeccable. They provide prompt customer service and handle

them in a very transparent manner. They give importance to customer account secrecy.
The company does not discriminate employees based on religion, sex, etc. As a result, the
work place environment is quite appealing.

Weaknesses:
-

As they has to abide by Bangladesh Government guidelines, it is less flexible in decision

making.
One of the biggest concerns for many consumers is lack of online Purchases.
As there are so many branches, all the branches are not equipped with trained manpower

to monitor, assess, appraise, and audit activities

Opportunities:
-

If BRB reduces the price on many cable categories, so that they can attract a large

number of consumers.
The companys large and diversified customer base providesa substantial growth
potential.

Threats:
-

The global economic condition can have an effect on the activities.

As focus is shifting toward secondary and tertiary sectors. Technology is improving day
by day. More cable industry is developing. So they need to remain competitive with

others.
The unstable political situation in threatening as it is not optimal for investment.

The increasing number of domestic private and foreign cable industry whohave lucrative offers,
can affect BRB Cables.

Relation with Culture:

Mr Parvez uses the strenghts and opportunities to develop the culture of the organization. Also he
is well aware of the weaknesses and threats where he is trying to reduce them.
The organization does not have biasness of gender, religion which gives them openness and they
emphasize on the customers account secrecy which helps them to gain confidence. Sometimes it
may be a lot less flexibility in decision making and the global economic condition and political
situations can have an effect which leads them to think creatively. But with the variation of their
product category, they attract lots of customers.

BRB Cables LTDs Vision

Our vision is to be a leading electrical company in Bangladesh and a global player, providing
quality solutions by world class performance of manpower, assets and investments and extending
the dimensions of our business through transparent business practices and striving towards new
heights of excellence in service. we are a company now focusing on a whole range of energy
saving electrical protective devices.
Md. Parvez Rahman is one of the most respected MDs in our country. He has a tremendous
passion for winning and he has his unique management practices. He always believes in an
organization behavior that will have no boundaries among different units within the organization.
It is his way of thinking.

BRB Cables LTDs Mission

Our mission is to provide quality and excellent service to our customers professionally and
exclusively. We strive for honesty and integrity in all our endeavors as we provide opportunities
for growth and enrichment to our employees, our business partners and the communities in
which we operate. We strive to be incessantly on the path of innovation for eco-friendly products
and try to make environmentally hazardous raw materials redundant. We maintain high standards
of technology by providing safe, reliable, and comfortable and value-fro money products.
BRB Cables uses an equation which actually describes its mission. That equation is:
We have a relentless drive to invent things that matter: innovations that build, power, move and
help cure the world. We make things that everyone needs. This is a source of pride. To our
employees and customers, it defines BRB Cables.
BRB cables mission statement: Be the countrys largest provider of Cable commerce solution
so the country could Light safely.
Slogan: As long as Md. Parvez Rahman is the MD of BRB Cables there will be a slogan of this
organization, which is We bring good things to life.

An Analysis of Md. Parvez Rahmans Personality

Myers

Briggs

Type

Indicator

(MBTI)

The Myers-Briggs Type Indicator (MBTI) is often used to improve overall performance in
organizations. This tool can help workers gain self-awareness, improve emotional intelligence,
and better understand how theyas well as those around themoperate in the workplace.
The Myers-Briggs Type Indicator (MBTI) seeks to quantify a persons personality type

through a psychometric questionnaire. They classify an individual into one of 16 possible

personality types, based on the following parameters:

Extroverted (E) vs. Introverted (I)

Sensing (S) vs. Intuition (N)

Thinking (T) vs. Feeling (F)

Judging (J) vs. Perceiving (P)

Md. Parvez Rahman can be characterized by the MBTI descriptors ENTJ. ENTJs are natural
born leaders. They live in a world of possibilities where they see all sort challenges to be
surmounted, and they want to be the ones responsible for surmounting them. They have a drive
for leadership, which is well-served by their quickness to grasp complexities, their ability to
absorb a large amount of impersonal information, and their quick and decisive judgments. They
are "take charge" people. They are more likely to analyze and apply logic with interpersonal
issues, which can annoy and puzzle the feeling types. The ENTJs doesnt generally understand
emotions, preferring to deal with issues as problems or concepts. ENTJs must develop their
perceptive ability and suspend the judgment function just long enough to give perception a
chance. If an unexpected explosion of temper shows up, theres a good possibility that the ENTJ
needs to allow space for feeling now and again. This will provide a constructive outlet before
reaching the boiling point.
Md. Parvez Rahman can be described 80% of this category. As most of the cases the theory
relates to him and his decision making style while at some situations it may not be categorized
exactly as ENTJ which is why we are stating that it relates 80% with Mr. Parvez Rahman.
The Big Five Model

Many contemporary personality psychologists believe that there are five basic dimensions of
personality, often referred to as the "Big 5" personality traits. The Five categories in the Big Five
Model are Extraversion, Agreeableness, Conscientiousness, Emotional Stability and Openness

to Experience. Md. Parvez Rahman scored high in all five dimensions of personality traits of the
Big Five Model.
From the analysis of Md.Parvez Rahmans personality, He is emotionally stable and agreeable
person, who is also open to new and creative ideas and he likes to get those ideas implemented
very soon. He is outspoken and he meets everyone in his company, which makes him extrovert
as well. All these personality traits show that he is very energetic and caring about his
organization. He plans both for short term and long term. He also put effort in training the
successors and making future leaders who can replace the old leaders and put new energy into
the businesses. He always believes in giving his people the best as reward and recognition. He
knows that peoples voice is very important so he arranges such systems that every single
employee can be heard, their suggestions are taken seriously and their issues could be resolved.
This creates a sense of ownership in all the employees and they feel as being important and part
of the company. All these actions prove that Md. Parvez Rahman is a true leader and a great
manager. Due to his strong leadership, he transformed the company in to a corporation.

Other

Personality

Features

of

Md.

Parvez

Rahman

There are a number of personality traits that a leader can possess. According to research, Md.
Parvez Rahman is a leader who also has a narcissistic personality. Narcissism is not necessarily
a negative character trait for modern leaders to display. He embodies "strategic intelligence,"
which is a powerful blend of foresight, systems thinking, visioning, motivating and partnering.
Other strengths of the productive narcissist include charisma, voracious learning, perseverance,
alertness to threats, and a sense of humor.

Good Side and Bad Side of the Leaders Personality

Md. Parvez Rahman can be characterized as productive narcissist or PNs. Narcissists are
visionaries who attract hordes of followers, which can make them as excel as innovators, but
they're poor listeners and they can be awfully touchy about criticism. These people don't have
much empathy. Productive narcissists are not always concerned about people's feelings. They see
other people as a means toward their ends. But they do have a sense of changing the world in

their eyes, improving the world. They build their own view of what the world should be and get
others recruited to their vision.

Emotional Intelligence of the Leader

Md. Parvez Rahman possesses strong emotional intelligence which means he has a strong
personal sense of goals, values, and vision which is also accustomed to the goals, values, and
visions of others. Md. Parvez Rahman spend maximum time on people development and knows
the names and roles of over 500 people at the company. He believes that an intelligent leader has
to have high levels of self-awareness, maturity and self-control. He must be able to withstand the
heat, handle setbacks and, when those lucky moments arise, enjoy success with equal parts of joy
and humility.

Md. Parvez Rahman's Sources of Motivation

Motivation is the way to influence someone to achieve certain goals on his/her own
ability. To motivate employees, leaders or managers need to be careful about employees' needs
and also create candid environment in the workplace .They should also know what to pay and
how to pay. According to McClellands theory of motivation, Md. Parvez Rahman has Need for
Achievement, Need for Power and Need for Affiliation. He has potentially worked to get mere
success in his life so he needed opportunity to get achievements, and also he wanted friendly and
close relationships in his workplace which will help him to share his ideas and concentrate in his
work more.
Md. Parvez Rahman is inspired to work hard, to get achievements and to change his work
place as he desires it to be. As a result he was made the MD of the company in no time because
of his dedication and hard work, and the company value of BRB Cables increased significantly.
Being a MD, Md. Parvez Rahman motivates his employees in every possible way. He
works with them as a peer not as a boss. He always supports candid communication in the
workplace, which help the employees to share their ideas and views openly. Goal settings,
empowering employees, grading their performance, rewarding not only with trophies but also
with salary, all these are few effective motivating ways of Md. Parvez Rahman. Rather than

setting fixed goals, he always ask for every possible improvement ideas from his employees and
all these things help the employees work their level best.
So here from the motivation theories, we can relate the Goal setting and Self- efficacy
theory with the motivational ways of Md. Parvez Rahman because, when a leader set higher
goals it pushes his employees to perform better and set higher goals for their own performance
which enriches their self- confidence as well as their performance. Again, according to the
Expectancy theory, when the leader rewards good performance with trophy, salary, promotion,
bonuses, etc, it motivates the employees to put more effort to improve their performance in order
to get rewards. So by motivating employees in these different ways, Md. Parvez Rahman has
proven that he is a great leader and the company is highly benefited.

Motivation Strategy that is used in the Organization

Md. Parvez Rahman uses bonuses and recognition as the motivation strategy that is used in the
Organization. He uses Modular plans, Core plus plans, Intrinsic rewards, Benefits of Programs
etc to motivate the employees.

The Success Factors

Individual Level Factors
Heredity refers to factor determined at conception. Physical nature, Facial attractiveness, gender,
temperament, muscle composition and reflexes, energy level, and biological rhythms are
generally considered to be either completely or substantially influenced by who your parent arethat is, by their biological, physiological, and inherent psychological makeup. The heredity
approach argues that the ultimate explanation of an individual's personality is the molecular
structure of genes, located in the chromosomes.
MD. Parvez Rahman's success in his professional life suggests some of the characteristics that he
has, might have been inherited by birth. His exuberant energy, the fact that he was a man, in a
male dominated society and era where sexism was a strong factor, certainly helped his cause. A
success of that measure had to do something with having an amazing temperament, something
that is in most cases inherited. His energy level to work through the jobs, and his quick rise to

corporate authority wouldn't have been possible without an amazing grit of never giving up and a
strong level of energy. His abilities were that he was able to comprehend and learn quickly, to
take note of what he has learned and to be a pioneer in his profession.

The Leadership Style

Md. Parvez Rahman is a businessman and he is well known for his unique leadership style as
MD of the BRB Cables. His leadership style is different so he became successful. He knows
what he expect and want from his employees.If his workers cant satisfy him with their
performance, he give others the opportunity to prove themselves. This is the main reason his
business kept growing. He also rewards his employees for their hard work and performance. He
believes in inspiring his employees to do better job and set goals for them but he never give them
step by step instruction to achieve the set of goals.
As we know leadership means influencing a group towards achieving a set of goals. There are
two types of theories of leadership:
1) Trait theories of leadership
2) Behavioral theories of leadership

Trait Theories of Leadership

Trait theories of leadership consider personal qualities and characteristics that differentiate
leaders from non-leaders. It is only useful when it matches big five theories of leadership.
Extroversion:
Assertive, social and gregarious.This types of personality are comfortable with relationships.
Md. Parvez Rahman is very much social and he believes in workplace openness relationship with
everyone which may help sharing each others ideas more openly.
Conscientiousness:

This type of people are very much responsible, dependable and persistence. Md. Parvez Rahman
is a very responsible person. He always fulfills his responsibilities quiet well and he is a
dependable leader as well.
Openness:
This include Creative and artistic types of people. According to his character it doesnt seem that
he is an artistic person, instead he is a realistic one.
Emotional intelligence:
People with positive emotional intelligence are clam, confident and secure. Mr. Parvez is a
positive person who believes in his worth and works hard for it.

Behavioral theories of leadership

This theory proposing the specific behaviors differentiate leaders from non-leaders. This
type of leadership can be taught to anyone.

Ohio State Model

OHIO State model is mainly based on two dimensions consideration and initiating
structure. Having consideration in the horizontal and initiating structure in the vertical axis
OHIO State Model talks about four behaviors such as: high initiating structure and low
consideration, low initiating structure and low consideration, low initiating structure and high
consideration & finally high initiating structure and high consideration.

Mr. Parvez did everything as a MD of BRB Cables which helped the organization to grow that
big. If we consider this OHIO State Model then we can say that Mr. Parvezs leadership style
falls on the high initiating structure and high consideration. It actually means that Parvez is
highly production oriented. He wants to work and achieve his organizations goals but at the
same time he gives his employees enough scope of reward, confidence and healthy work
environment to do their work properly. He is never in a favor of creating pressure on his
employees. He believes that people can actually work better when they are not told how to work.
So we can say that according to the OHIO State Model Mr. Parvezs style of leadership falls on
high initiating structure and high consideration point.
Though the analysis states that mr. Parvez is highly concern for production rather than
employees, he manages the employess as well.

Contingency Theory
Fiedler Model: Effective group performance depends on the proper match between leadership
style and the situation. For effective leadership must change a leader who fits the situation or
change the situational variables to fit the current leader.
Three Situational Factors are considered here:

Leader-member relations: degree of confidence and trust in the leader

Task structure: degree of structure in the jobs

Position power: leaders ability to hire, fire, and reward

Above three factors are matched with Md. Parvez Rahmans leadership style. He is very much
trusted by his employees.

To improve leader member relationship, Md. Parvez Rahman

considers occasional informal get together with his colleagues and bosses or with his employees.
He set the goals and encourages employees to attain that goal. Offer reward for best idea and
also establish a performance-review program to identify the top 20 percent of employees. Later
according their performance rewards them with bonus and stock options.

Path Goal Theory

Path Goal theory is a theory that leaders provide followers with information, support, and
resources to help them achieve their goals. Md. Parvez Rahman is a supportive leader. He
believes that genuine leadership comes from the ability to spark others to extraordinary
performance and not provided step by step directions for manual worker. He also believes that
direction destroys creative ideas. Thats why Md. Parvez Rahman inspires the employees of BRB
Cables with clear vision of how things can be done better to exert the best idea from employees.

Leader Management Exchange Theory (LMX)

Because of time pressures, leaders form a special relationship with the followers. Here
the followers of in-group are trusted and get more time and attention from the leader (more
exchanges) and followers of out-group get less of the leaders attention and tend to have
formal relationships with the leader (fewer exchanges).
This leadership style does not match with Md. Parvez Rahmans style. As a MD of BRB
Cables, he never divides his employees as in group and out group rather he is always trying to
eliminate bureaucracy. Addition he also works to make the organization a boundaryless company
so that the employees of other department get the opportunity to share their valuable ideas with
other department employees.

The Decision Making Style

BRB Cables was suffering from low productivity growth and lack of strong leadership. After
becoming MD of BRB Cables, Md. Parvez Rahman made some effective decisions against BRB

Cables in several major areas which consisted of the rigorous training of statistical tools to
improve profits, reduce costs and improve speed. The steps are given follow:

Recognize the problem to work on.

Define the system
Measure key aspects of the current process and collect relevant data
Analyze the data to investigate and verify cause-and-effect relationships.
Improve the current process based upon data analysis using techniques.
Control the future state process to ensure that the target are corrected before they result in
defects.

Mr. Parvez consistently set far-reaching goals in an attempt to move the company in the direction
he wanted. To do so he rewarded people by giving bonuses if they made great progress towards
goal but did not reach them or often recognized them for superior performance. He found that the
organizational structure was consisted of nine layers of management between the shop floor and
the MD. This made BRB Cables an inward focused company that the employees found difficulty
in communicating with one another. Mr. Parvez believed that BRB Cables was overly diversified
so he eliminated it. BRB Cables faced negative attitudes toward the workplace so he articulated
the corporate strategy in a way that each division would be number one or number two in their
industry. He had reduced the workforce in order to streamline the company and to increase
efficiency.

Decision Making Biasness:

With the analysis, we can state that Mr. Parvez Rahman may have Availability Biasness and
Randomness Error.
He sometimes takes decision based on the information that is most readily at hand, the recent
information. He may not look deep into the matter which shows the availability biasness.
And he believes in such superstitions that his decision may change sometimes based on that.

Visions of the Leader

The visions of Md. Parvez Rahman are given below:

Dismantling bureaucracy: Bureaucracy is the cancerous element of an organization, can
create waste and slow the decision making process, leading to unnecessary approvals and
procedures that make a company less competitive. Parvez stressed that each employee
should work on getting rid of bureaucracy every day. Bureaucracy can be the most
stubborn disease, but we can simplify and remove complexity and formality to make a
company more responsive and agile.
Boundaryless company : A company without administrative walls between separate
business units and where knowledge applied to one area could be applied companywide.

Be Number 1 or Number 2:

Each division would be ranked first or second in their field.

When the company ranked as four or five in a market, that time number one sneezes and
give feeling of pneumonia. When the company ranked number one they can control their
destiny.

An analysis Organizational Structure

When Md. Parvez Rahman was appointed the MD of BRB Cables, he restructured the
organization. His corporate strategy was based on performance and efficiency. To ensure that, he
restructured the organization, the structure of BRB Cables.

Through organization restructure Mr. Parvez eliminated extra layers of management and
cut off a large number of jobs. He believes that employees should be given enough space to show
their creativity and they should be given total freedom of work style and ideas. But he also
believes that if any company wants to achieve its objectives it should also shed people who are
not productive for the organization. His organization structure is informal and everyone is free to
do their work in their own unique style.

Existing HR Policies

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Conclusion
Md. Parvez Rahmans attitude towards management boils down to a few very simple
ideas: breaking down hierarchies, ensuring free information flows throughout the organization,
and encouraging people to talk, listen and be open to new ideas. Mr. Parvez is successful in
transforming a complacent behemoth into an energized company ready to face world
competition. Because of his strong attitude and leadership, whatever tactics Mr. Parvez uses,
whether good or bad, the fact will remain that he will be one of the most successful leaders of the
company.

References
1) www.brbcable.com
2) www.addressbazar.com
3) https://www.linkedin.com/company/brb-cable-industries-ltd
4) www.cable-tech.ch/cable/cbrb.htm
5) www.detailsite.com/www.brbcable.com
6) www.wikipedia/organizationalbehaviour
7) www.wikipedia/motivation

Appendix

1. BRB Cable Industries Ltd.

2. Kiam Metal Industries Ltd.
3. BRB polymer Ltd.
4. MRS Industries Ltd.
5. BRB Securities Ltd.
6. TPT Cables Ltd.
7. Lovely Housing Ltd.
8. KiamSiratunnessa Memorial Trust.
9. BRB Energy Ltd.
10. BRB Air Ltd.
11. BRB Travels.
12. Gastro Liver Hospital & Research Institute Ltd.

Achivements
National Export Throphy 2000-1
10th Golden American Award for quality,New York ,usa 1998
The Arch of Europe Gold Award
Crtification: ISO 9001-2008 Certified
BSTI Approved
Tested By: BUET, DUET, CPRI, BSTI.

BRB Cables LTDs Sales Center

Serial Sales
No. Name
1
B.Baria

Centre

Sales Centre Address

Phone/Fax

Mobile

288, Madrasha road, Kandirpar, B- 0851-57001

01730-

Baria.
2

Bagarhat

1, ShahidMinar Road, Bagerhut

Barisal

86, K.B, Hemayet Uddin Road, Barisal 0431-63927

Bashundhara

5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20

046-863036

739313
01730356293
01713451585
01730708023

24/4, Sarker Market, Bashundhara

02-8415911
Road, Bashundhara, Dhaka-1229
A.
Monnan
Complex
,10
01730Bhairab
BangabanduSarani
(Boradia 094-04711263
332087
Road),Bhairab Bazar, Kishoreganj
1461/1, Anujkahali para, Shadar road,
01730Bhola
0491-61319
Bhola
733879
Haji Shopping Complex, GolaKandail,
01730Bhulta
04477970218
Bhulta, Rupgonj, Narayangonj
354390
Millat House, Jaleshwaritola (Near to
01711Bogra
051-66361
Judge Court), Bogra
419313
BRB Tower, House: 12, Lane: 05, Tel:
031Boropool
Road: 01, Agrabad, Access Road, 725558, Fax: 01713103616
Chittagong.
2325509
Chitralekhar More, Comilla Road,
01729Chandpur
0841-66032
Chandpur.
073188
Tel:
0781Nimtoli
Moor,
01730ChapaiNababganj
51622
Fax:
Godagariroad,ChapaiNbabganj.
055237
0781-51622
Tel:
032127,
Star
Plaza,
Feni
Road,
01711Chowmuhuni
56109
Fax:
Chowmohoni, Noakhali.
726418
0321-56109
01730Chuadanga
630 Muktipara, Chuadanga.
0421-63949
055235
Chistia Garden, 1321/Kha, Jhowtala
01713Comilla
081-67958
Road, Kotoali, Comilla
107210
Tel:
0341Holding No: 584, Taraboniasora, Main
01713Coxs Bazar
62244
Fax:
Road, Coxs Bazar.
107212
0341-62244
Bismillah Super Market, Bashundhara Tel:
02DEPZ
Project, DEPZ Road, Gazirchat, 7789171 Fax: 01730303985
Ashulia, Dhaka
02-7789171
House : 10/B, Road : 6 (Ground Floor)
Dhanmondi
8620121-2
8620121-2
Dhanmondi, Dhaka-1209
01713Dinazpur
123/112, Munsipara Road, Dinagpur
0531-51723
366646
01713Faridpur
6/258, Alipur Road, Faridpur
0631-65172
402551
Feni
139/1 S.S.K Road, Rashid Building 0331-73421
01729-

Feni.
218, Shadullapur Road, Chowdhury
0541-51482
Plaza, Gaibandha

21

Gaibandha

22

Gazipur

23

Gopalganj

24

Gulistan

25

Gulshan

26

Hajaribagh

27

Hobigonj

28

Ishwardi

29

Jamalpur

944/1, Station Road, Jamalpur.

30

Jatrabari

130/1, ShahidFaruque
Jatrabari, Dhaka

31

Jessore

GurudasBabu Lane, Pipe Potti, Jessore 0421-68469

32

Jhenaidah

33

Joypurhat

34

Jubilee Road

35

Kaptan Bazar

36

Kawranbazar

37

Keraniganj

38

Khulna

39

Kishorganj

ChandanaChourasta, Gazipur

02-9263459

City squire shopping mall (Lonchghat),

02-6682261
Bangabandhu road, Gopalganj
145 & 159 Sundarban Squire Super 02-7162454,
Market, Fulbaria, Gulistan, Dhaka-1000 02-9571233
Shop : 1-2, Sabera Market (Adjacent to
Concord Tower), Road : 51, North 02-9896249
Gulshan C/A, Gulshan-2, Dhaka-1212
Bhuiyan
Market,
36,
KalunagarBeribadh,
Hajaribagh,
Dhaka-1209
Haji Osman Vila, 5271 Mohila College
0831-63064
Road, Rajnogor, Hobigonj.
Orchid Plaza, Station Road, Ishwardi,
073264366;
Pabna.

Road,

0981-65268
West

02-7549742

073186
01730055238
01713147875
01730733811
01713064273
01713064277
01711539183
01713300152
01730733984
01713093675
01713064238
01713423086

GM Market (Panthashala), 130 Sher-e01730Bangla Road, Hamdah Bus stand, 0451-61934

055236
Jhenaidah
181, Main Road (Shobuj Nagar),
017300571-51379
Joypurhat
733993
Tel:
031Liberty Tower, 183, Jubilee Road,
01713611230, Fax:
Chittagong
107201
031-620795
144/145 Kaptan Bazar Complex,
0173002-7120434
Bhabon # 01, Gulistan, Dhaka
739310
Shop : 312, Bhaban : 2 (2nd Floor),
Kawran Bazar City Corporation Market
0171302-8189846
Complex, Kawran Bazar, Tejgaon,
064268
Dhaka-1215
Babul Tower, KodomtoliChowrasta
0173002-7763522
(South Side), Keranigonj, Dhaka
356292
Kakoli Press Bhabon, 3 No. Ahoshan
01711041-722350
Ahmed Road, Khulna
218145
MalekBhua Tower, Holding No: 119, 0941-62963
01713488691

Akrampur Station Road, Kishorganj

01713
241726
01713245311
01730303982
01730055230

40

Kurigram

Ghosh Para, Bazar Road, Kurigram

0581-51280

41

Kushtia

94/7,N.S. Road, Kushtia-7000,

071-62259

42

Lalmonirhat

43

Madaripur

44

Magura

45

Manikganj

46

MAWNA

47

Mirpur- 10

48

Mirpur-1

49

Moghbazar

50

Mohammadpur

51

Moulovibazar

52

Munshiganj

53

Musafirkana

54

Mymensingh

55

Nababpur-3rd

56

Nandakanon

57

Naogaon

58

Naogoan

Puran Bazar, Uttara Road, Lalmonirhat 0591-62394

1063, Hamid Akond Road, Badamtola,
0661-61551
Madaripur
MorhumAssaduzzamanSharak (Dhaka
01713423083
Road), Bus Stand, Magura.
Bismillah Market, 79 Shahidrafiq road,
017300651-62267
Manikganj (opposite press club)
733917
1063, RazzakPlaza(Mymonsing Road),
01713
06825-51921
MawnaChawrasta, Shripur, Gazipur.
060374
101
SenparaParbota
Begum
0171302-8052672
RokeyaSharoni, Mirpur-10, Dhaka
191935
Tel:
02149/Ka-3, ShahaAlibag, Mirpur-1,
017138033971, Fax:
Dhaka-1216
064275
02-8035740
04, ShahidTajuddin Ahmed Sarani,
0171302-9358003
Mogbazar, Dhaka
064205
Tokyo Square, Level-1, Shop No. 152
0173024/A, Tajmahal Road (Ring Road), 02-9131045
329035
Block C, Mohammadpur, Dhaka
179 Valley Tower, Somshernagar Road,
017300861-63484
Moulovibazar-3200.
011012
Kazi Plaza, Jubili Road, Khal East,
02-7620803
01713163895
MunshiganjSadar, Munshiganj
8 No. MusafirkhanaMosjidShoping
01730Complex
(Ground
Floor), 031-2865677
095945
Nandankanan, Chittagong.
Tel: 091-65115, 0171386/73, CK. Ghosh Road, Mymensingh
Fax: 091-65116 064282
Bangladesh Electrical Association
01730Building, 144/2, Nababpur Road 02-9563401
733975
(Ground Floor), Dhaka
Tel
:
03136/44, Nandankanon, M. Rhaman
017132867178, Fax :
Market, Chittagong.
107203
031-286718
Tel:
0741West Mohila College Road, Chokdev
0171363327
Fax:
Main Road, NawgaonSadar, Nawgaon.
228081
0741-63327
Rafiq Tower, Kacha Bazar Road,
017130741-63327
Naogaon.
228081

59

Narail

60

Narayangonj

61

Narshingdi

62

Natore

63

Nawabpur 2nd

64

Netrokona

65

Nowabpur

66

Nowapara

67

Pabna

68

Patuakhali

69

Rajbari

70

Rajshahi

71

Rampura

72

Rangamati

73

Rangpur

74

Savar

75

Sayedpur

76

Shariatpur

77

Shathkhira

78

Sherpur

79

Shiddhirgonj

80.

Rupgonj, Jessore Road, Narail

0481-62072
01713245310
33/3, H.K. Banarjee Road, Amlapara
0171302-7633726
(Missionpara More) Narayanganj-1400
064280
234, Bowakur, Dak Bangla Road,
01713:02-9451612
Narsingdi
091951
2 No Mokbul Plaza, Holding No. 401,
017300771-62640
Kanikhali, Nator.
055239
Tel:
02S.M. Electric Market, 124 Nawabpur
017307110243, Fax:
Road, Dhaka
351446
02-7125787
651-653,
DuluMension,Moktarpara,
0951-51137
01713060398
Netrokona.
02-7122099, 01713134/1, Nowabpur Road, Dhaka
02-7114969
064266
Holding No: 26, Main Road, Nowapara
04222-71825 01713047907
Bazar, Avowi Nagar, Jessore.
Holding# 300, N.S. Road, Gopalpur,
017300731-66841
Pabna,
049885
01729161, Notun Bazaar, Patuakhali
0441-62987
073182
Pouro Market (PannaChattar), Shop
0641-66177
01730011014
No: 45/47, Rajbari.
01711Malopara, Boalia, Rajshahi,
0721-776214
419310
278 DIT Road, West Rampura Dhaka.0173002-8322494
1219
329036
206, Main Road, Resurve Bazar,
0351-63674
01730311257
Rangamati.
18, Central Road, Dutto Building,
017110521-65840
Pairachattar, Rangpur
419311
Aiub Tower, A-1/4, Mozidpur, Savar,
0171302-7743114
Dhaka-1340
247715
39/40 Bangobandhu Road (Rangpur
0171305526-73355
Road) Sayedpur
228084
JBR Bhavan, Sadar Road, Shariatpur 0601-51321
01713060388
Z.
Plaza,
AbulKashem
Road,
017300471-65744
Kamalnogor, Shathkhira
049883
Holding No: 32, New Market Circle
(PuratonGoruhati
Road), 0931-62112
01713046961
RoghunathBazar,Sherpur.
Hazi
Ibrahim
Khalil
Shopping
01730Complex, Shimrail, Chittagong Road, 02-7693053
733985
Shiddhirgonj, Narayanganj

075164735
Absar Market, D.T. Road, Sitakunda Bazar, Sitakunda, 0302Sitakunda
Chittagong.
856150
Holding # 16, Baridhara R/A, Maulovibazar Road, 08626Sreemongal
Sreemongal, Maulovibazar.
72997
Shmim Complex, House # 0482-00, Major Iqbal Road, 0817Sunamgong
Sunamgong.
62487
0821Sylhet
10-11, LiakotBhaban, Jindabazar, Jallarpar, Sylhet;
721283
0921Tangail
321 ZilaSadar Road, AkurTakur Para, Tangail
51381
0561Thakurgaon College Raod, Asrompara, Thakurgaon-5100
61813
SenaKallayanComercial Complex, Shop-103, 129 02Tongi
(Ground Floor) Tongi, Gazipur
9817433
Cosmo Shopping Complex, Plot # 71, Sector # 7, Uttara, 02Uttara
Dhaka-1230
8931940
Sirajgonj

81
82
83
84
85
86
87
88

1032, S. S. Road, Sirajgonj,

01713064237
01730700393
0173035439
01711929920
01713300151
01713064283
01713091891
01713091893
01713064279