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Artefakt

creative brief

initial brand positioning

modern
experimental
artistic
minimal
playful
timeless
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modern

experimental

artistic

minimal

playful

timeless

assets & design requests

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logo re-design

black and white logo re-design in 3 sizes


note: font and general weight should not be altered

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home page
full creative direction
6 hero images - cropping and retouching
4 tiles - graphic collage

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home page
full creative/design direction (must work within square space brine template)

Drives to main shop

Each tile drives to a curated


assortment of product
(rows and tiles per row can be changed)

Drives to category shop


(lighting, art, etc)

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home page hero images


retouching and cropping

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home page hero images


retouching and cropping

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home page hero images


retouching and cropping

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shop the mood tiles - 4 total

Shop the Mood

- graphic collages will

drive customers from the home page to a


curated assortment of product based on
the mood.

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shop the mood tiles - 4 total


designer may choose to use the below images as part of the collage or pull
images of their choice.

the painter - colorful, colorblocking, bauhaus, primary


colors

black. - modern, minimal, black


core, modern designs and shapes

ros - rose gold, quartz,


plywood, copper, glass and
lucite

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terra cotta - rust, warm colors


and woods, amber, seventies

instagram profile
first 16-24 images

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instagram profile
image library - in-house images

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instagram profile
image library - full product assortment

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instagram
new arrival template

instagram template - sustainable graphic


treatment for highlighting product via instagram.
Can be single or variety of treatments to be
alternated

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poster/branding/cover image
retouching and cropping, logo design

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photo art direction

additional assets will be shot in New York in


December. The designer is to provide photo art
direction for:
-limited reshoots
-additional assets needed to complete design

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timeline
1. brief review (november)
1. review of brief and all asset requests, timeline
2. address any additional info needed to design into project
2. 12/9 - 1st creative meeting
1. review of initial concepts, direction
2. review additional photography requests with art direction (to be shot in New York)
3. 12/16 - 2nd creative meeting
1. update of concepts, direction
2. product review for photo shoot
4. 12/21 - photoshoot for additional assets
5. 12/23 - additional assets delivered to designer
6. 1/6 initial creative review
1. review of all assets
2. feedback delivered next day
7. 1/11 final creative review
1. final review of all assets in final form
2. designer to deliver all assets prior to meeting
8. live date of january 15th, 2017

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agreement and payment


Payment: $1,500
Terms: Full, within 5 business days of final asset delivery
Drop-Dead Date (cancellation of agreement): January 13th, 2017

1. agreement to include list of all assets designer is


responsible for delivering, timeline and payment terms.
2. payment is in full within 5 business days of delivery of all
final assets, as outlined in agreement
3. drop-dead date of January 13th, 2017
1. if agreed upon list of final assets is not delivered by this date
from designer, agreement and payment terms are terminated

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