1.

Assignment 1 (20%) - Critics review paper Article:

The Globalisation of Markets by Theodore Levitt
Students are to conduct an academic Critics review on
the article. No country must be cited since it is an
academic review. A good quality research work
(Freeberg, 2014) will require:
1. Evidence of wide & relevant (and correctly, cited and
referenced) reading, research, and application of
theories to the answers
2. Presentation of a balanced and well considered
argument;
3. Originality; Knowledge and understanding of key
concepts; Analysis and level of argument,
4. Good use of appropriate frameworks, theory or
models;
5. Questions outlined above are answered clearly
and precisely with detail and/or examples to support
each point appropriately
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6. The main issue and purpose are clearly stated
7. A clear connection between the information used
and the authors main issue is drawn. The authors
use of information is made clear
8. The concepts being used are made clear
9. The implications actually follow from the conclusions,
or any fallacies in the authors reasoning about the
implications are clearly described
10. The point of view and the authors assumptions are
clearly stated. The assumptions described are all
inclusive. In other words, the student writer has clearly
and completely stated all the assumptions on which the
author has based his reasoning.

11. The importance of the issue is clearly stated and

well thought through, and supported with implications,
which accurately follow from conclusions.
12. Problems regarding the authors reasoning are
clearly and accurately stated. All potential problems
with the authors reasoning are included
13. Opposing points of view are accurately included
14. A logical conclusion fitting the arguments presented
and,
15. Demonstration of a clear and concise writing style.
Guidelines for critical review
Your review should include a summary of the following:
1. The main issue or problem the author is focusing on
in this article
2. The main purpose of the article
3. The information being used by the author and its
relationship to the main issue
4. The conclusion(s) being drawn by the author
5. The implications of the conclusion(s)
6. The main concepts being used in the article which
relate to the main issue
7. The point of view of the author
8. The authors assumptions
Once you have clearly established the authors logic as
detailed in one through eight above, add the following
to your paper:
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9. Discuss the significance of the issue, which is

the focus of the article. Why is it important? On what
do you base your assertions regarding its significance?
10. What potential problems do you see in the authors
reasoning? What potential problems are there with the
authors use of information? Does the information used
appear relevant, significant, valid, and sufficient for the
conclusions being drawn? Do you have enough
information to determine whether the information is
relevant, significant, and valid?
11. What point of view is ignored by this author, or has
not been considered in dealing with the issue
Critics review paper submission format
1. Introduction
2. Table of content
3. Content (you are free to structure it but use
appropriate heading and subheading.)
4. Conclusion
5. Reference List
Assignments Guidelines:
This is an individual assignment.
Citation and reference list is compulsory.
Referencing must comply with University's format. A
minimum of 20 academic journals is required.
The report should have a cover and content. The
cover page shall contain the students number and full
name, and the title of this course.
The report shall not exceed 1500 words
excluding the reference list and NO appendix is
expected.

 The report shall be in plain white paper and stapled

on the top left-hand corner, no file is required.
Font Times New Roman or Ariel 12 pts and line
spacing is 1.5.
Please see page 18 for assessment and grading
standards.
Students should familiarize themselves with the
Universitys policy on the late submission of
coursework.
The report shall not exceed 1500 words excluding
the reference list and NO
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Analyse and NOT just describe/summarise the article.
Tips
Assignment 1:
What are the issues, what are the things hes trying to argue, what is
relevant, why is it not?
Agree with what he says, and also present the things that you do not agree
with
Argue the pros and cons of standardizing the market

Introduction:
Body: what is agreed and disagree. Arguments. Evidence (example!! Eg,
when apple first launched, why was it not in china first?? Give actual
evidence as to what products can be sold in all parts of the world)

Conclusion: summary of thoughts, moving forward do you think this is a

good way to go?

Do not make assumptions based on own opinions, but can cite relevant
examples.

Harvard business review, is not considered an academic journal.