Strategic Management Sample Document

STRATEGIC
MANAGEMENT
Toll Free : +44 203 3555 345

Email : help@onlinedissertationwriting.co.uk
Website : http://www.onlinedissertationwriting.co.uk/
EXECUTIVE SUMMARY
Globalization is one of the major factor which has helped business
units in creating wide impact on organizational growth and development. It
has enhanced both domestic and global competition within the market.
Strategic management refers to continuous planning, monitoring and
controlling of business activities in order to attain organizational goals and
objectives. Present report has focused on creating an in-depth analysis of
strategic management approach adopted by the business units in order to
gain high measures of growth within the market. For the present study the
business operations of Sony corporations has been analyzed and evaluated.
Hence on the basis of the report it can be said that Sony has wide prospects
of growth and development in the global market as the organization has
developed effective means of strategic management measures.
Toll Free : +44 203 3555 345

TABLE OF CONTENTS
INTRODUCTION..........................................................................................................................5
INDUSTRY ANALYSIS................................................................................................................ 6
Strategic analysis of Sony Corporation...................................................................6
COMPANY ANALYSIS................................................................................................................ 8
External analysis............................................................................................................. 9
Competitive analysis................................................................................................... 11
Internal analysis............................................................................................................ 12
Core competencies...................................................................................................... 13
Value chain analysis.................................................................................................... 15
CONCLUSION............................................................................................................................17
REFERENCES............................................................................................................................ 18
ILLUSTRATION INDEX
Illustration 1: Strategic planning........................................................................................ 7
Illustration 2: Porter 5 Force analysis.............................................................................11
Illustration 3: Value chain analysis..................................................................................15
Toll Free : +44 203 3555 345

SAMPLE ON
STRATEGIC
MANAGEMENT
FOR DISSERTATION HELP
KINDLY CONTACT AT:
help@onlinedissertationwriting.co.uk
Toll Free : +44 203 3555 345

INTRODUCTION
Globalization is one of the major factor which has helped business
units in creating wide impact on organizational growth and development. It
has enhanced both domestic and global competition within the market. The
widespread technological advancements and innovative practices within the
market have created an effective impact on major business operations (Kim,
2004).
The
widespread
business
operations
and
increasing
market
competitiveness demands effective management practices by the business

units in order to gain the favorable results. Strategic management refers to
continuous planning, monitoring and controlling of business activities in
order to attain organizational goals and objectives (Pollard and Hotho, 2006).
This helps in creating an effective impact on the strategic development of
organization.
Present report will focus on creating an in-depth analysis of strategic
management approach adopted by the business units in order to gain high
measures of growth within the market. For the present study the business
operations of Sony corporations will be analyzed and evaluated. Sony is well
established global unit which is operating successfully in more than 40
countries of the world. The organization is a leading manufacturer of
electronic and professional equipment for consumers. The report will
critically analyze the strategic management approaches adopted by Sony
and its impact on the profitability of business. Various use of models and
tools will helps in developing a clear and in depth analysis of the given report.
Toll Free : +44 203 3555 345

INDUSTRY ANALYSIS
Electronic industry is one of the most dynamic and volatile industry of
the global economy. Regular innovation and development within the industry
has posed wide measures of threats and opportunities to the industry.
Complex lifestyles and increasing standard of living has developed wide
range of demand for electronic products and services. Moreover smart-phone
is now the core need of every individual rather than luxury. Strategic
development and growth measures helps in developing a clear vision for the
growth of the industry in the competitive market. Sony Corporation is one of
the leading electronic organization of the economy. The organization is a
leading manufacturer of electronic and professional products to attain
organizational needs within the market.
Strategic analysis of Sony Corporation
Strategic analysis is a well structured approach adopted by the
business units to analyze and evaluate business vision, mission, goals and
objective of the business in order to create wide impact on business growth
competitive measures in the industry. The strategic planning helps in
defining management activities in order to plan the priorities and future of
the organization for growth and prosperity of business. Various elements of
strategic planning helps in developing effective development measures
within the organization while involving both external and internal business
environment.
Toll Free : +44 203 3555 345

Illustration 1: Strategic planning

(Source: Larsen, Tonge and Lewis, 2007)
Mission: This element of planning develops the purpose of business
by defining their values and reason for existence. Sony Corporation
aims
at
innovation
in
order
to
meet
consumers
needs
and
requirements to set new trends in technological market (Sony 2015).

Vision: This is the statement which defines the broad aim of the
company. Sony's vision is to create a exciting and new digital
entertainment for the buyers by producing advanced and innovative
products and services (Sony 2015).
Goals and objectives: These are the growth focused plans which are
time bound to define the objectives for laying road-map for success of
the organization. The objective of Sony s to develop its electronic
segment and produce innovative and digital gadgets to provide high
convenience to the buyers. While the goal of the company is to
enhance its market share in the global economy.
Toll Free : +44 203 3555 345

SAMPLE ON
STRATEGIC
MANAGEMENT
KINDLY CONTACT AT:
Toll Free : +44 203 3555 345

COMPANY ANALYSIS
Sony Corporation has developed a well established brand image within
the market to enhance the sales and profitability of the company in the
competitive world. The business analysis of the company helps in analyzing
the strengths and weakness of the company to sustain growth and
development within the market.
External analysis
The external factors which impact the business growth of smart phone
sector more prominently of Sony Corporation have significant impact on the
growth of the industry. The industry has low control on these factors as they
are macro factors which are beyond organizational control. To analyze the
external analysis on smart phone sector, PESTEL framework has been
implemented.
EXTERNAL BUSINESS ANALYSIS
Factors
Analysis
Political
Smartphone sector at UK has high impact from the political

factors and it certainly makes a significant impact on the
business operations that runs in this sector. Government policies
and framework regulates the industry highly as changing policies
and regulation limits growth opportunities and enhances threats
for the business (Allen and et.al., 2008).
Economic
Factors such as inflation, growth rate, population rate etc. has

wide impact on the industry. Increasing inflation in the economy
cuts down the budget of people which has direct impact on the
sales of smartphone market and hence the economic factors
have a direct impact on the sales prospects of the organization.
Toll Free : +44 203 3555 345

Social
Changing trends and demands within the market is one of the

most crucial factors which develop the business prospects for the
company. Social factors of the country helps smartphone
industry in analyzing the trends and demands within the market
thus provide wide opportunities for growth (Carr and Hancock,
2006). Effective analysis of social factors helps this industry in
gaining high growth prospectus.
Technological
This is one of the most crucial requirements of the cited industry.

Technological factors help the business unit of this sector in
creating a wide and significant impact on products quality,
innovation factors and creativity within the market. These factors
help in developing the organizational performance in the
competitive market. Sony has developed wide impact in the
market by developing innovative and advanced products.
Environmental
The impact on environmental factors is vital on the growth and

development of the unit. Companies in this sector have
implemented various policies regarding environmental friendly
policies and green production etc. This has helped the business
like Sony in developing effective brand image within the market
(Pollard and Hotho, 2006).
Legal
The legal and regulatory framework has significant impact on the

business operations of the company. It abides the organization to
operate under legal framework to develop business operations
within the market.
Toll Free : +44 203 3555 345

Competitive analysis
The competitive analysis of Sony is as follows
Illustration 2: Porter 5 Force analysis

(Source: Strategic management, 2014)
Bargaining power of suppliers: The raw materials and resources
required by the company are not unique and limited. Thus supplier
power is low for Sony as the company can easily switch to cost
effective supplier as per the convenience of the business.
Toll Free : +44 203 3555 345

Bargaining power of buyers: Buyers power is significantly high in

the market. Increasing trends for gadgets and high market competition
has enhanced market competition thus the power of buyer has
increased. However quality ad brand image of Sony creates wide
impact on consumer choices. Hence buyers have moderate power.
Threats of new entrants: It is low as electronic manufacturing
industry demand high degree of investment and brand image within
the market (Rosen, 2006). Sony has developed a well developed
platform for competition which has raised the bar for the industry thus
threat for new entrant is low.
Threats of substitutes: Samsung, Apple and Google are the crucial
competitors in the market. The consumer can easily switch from one
seller to other to satisfy their needs and demands hence the threats of
substitute are high in the market.
Industry rivalry: Large number of buyers and sellers exist within the
market.
This
has
increased
industry
rivalry
within
the
market
significantly thus it is high for Sony.

Internal analysis
The internal factors of the business impact the growth f the business
significantly as these are in the control of business units and effective
market analysis helps business in effectively evaluating the factors which
may lead to organizational success.
Toll Free : +44 203 3555 345

SAMPLE ON
STRATEGIC
MANAGEMENT
KINDLY CONTACT AT:
Toll Free : +44 203 3555 345

Core competencies
The core competency of Sony is in the electronic segment. This has
helped the business to grow and develop within the competitive market. The
core competencies of Sony are as follows:
Innovation: The innovative products and services help the business
unit in creating an effective impact on the organizational growth and
success. Sony has effectively indulged in the regular innovation to
provide wide options for the buyers.
Technological advancements: This is the integral part of the
business success. Sony regularly develops the products to make them
competitive and fit for the present competitive market in order to
attain the needs and demands of the consumers (Raymond, and
Bergeron, 2008).
Miniaturization: The world is going micro presently. Consumers
demands convenient products in order to develop effective impact on
demand. Sony has developed core competency in the field.
Toll Free : +44 203 3555 345

Value chain analysis
Illustration 3: Value chain analysis

(Source: Strategic Management Journal, 2014)
Value chain analysis is the most significant measures of internal
business analysis for the organization. The value chain analysis of Sony is as
follows:
Toll Free : +44 203 3555 345

Value chain analysis

Primary activity
Inbound logistic
The company has developed effective and advanced measure

of inventory management. Using electronic services and tools
has helped the organization in delivering clear results.
Operations
The organizational operations are highly advanced and effective

for the organization which has helped it I gaining wide success.
Outbound logistics
Effective supply chain management has helped the business in

developing effective system of logistics (Announcing the Start
of a Logistics Joint Venture, 2015).
Marketing and sales
The marketing and sales is strong and effective of the firm

which supports promotion and sale maximization
Services
The consumer services and sales services have helped Sony in

building high level of trust and loyalty within consumers.
Secondary Activity
Firm infrastructure
The internal infrastructure of the organization is well developed

in order to manage the vast business operation at global level.
HRM
The organization recruits highly talented and skilled employees

to
enhance
products
and
services
of
the
organization
(Richardson, 2008). Sony takes effective measures to train,

develop and retain the employees.
Technology
The
technological
infrastructure
of
the
company
is
well
development
developed and organization which supports effective innovation

and advancements of the products.
Procurement
Sony has developed effective supplier relations to attain quality

raw material at considerable rate.
Toll Free : +44 203 3555 345

CONCLUSION
Diverse business practices pose wide challenges for the development
measures of the companies. Strategies are developed by businesses in order
to create a winning edge in the market. The strategic management helps in
enhancing growth and development of business to increase its profitability
and market share. It helps management in developing long terms business
objectives and developing strategies to attain the objectives to create
competitive edge within the market (Rosen, 2006). The above report
effectively helps in analyzing strategic management measures adopted by
the company in order to create wide impact on the growth measures within
the competitive market. The report significantly reflects the internal and
external business operations of the company to evaluate its growth impact.
Hence on the basis of the report it can be said that Sony has wide prospects
of growth and development in the global market as the organization has
developed effective means of strategic management measures.
Toll Free : +44 203 3555 345

SAMPLE ON
STRATEGIC
MANAGEMENT
KINDLY CONTACT AT:
Toll Free : +44 203 3555 345

REFERENCES
Books and Journals
Allen, S. R. and et.al., 2008. Porter's business strategies in Japan.
Business Strategy Series. 9(1). pp.3744.
Carr, A. N. and Hancock, P., 2006. Space and time in organizational
change management. Journal of Organizational Change Management.
19(5). pp.545557.
Kim, K. S., 2004. Strategic planning for value-based management: An
empirical examination. Management Decision. 42(8). pp.938948.
Larsen, P., Tonge, R., and Lewis, A., 2007. Strategic planning and
design in the service sector. Management Decision. 45(2). pp.180195
Pollard, D. and Hotho, S., 2006. Crises, scenarios and the strategic
management process. Management Decision. 44(6). pp.721 736.
Raymond, L., and Bergeron, F., 2008. Enabling the business strategy of
SMEs
through
e-business
capabilities:
a
strategic
alignment
perspective. Industrial Management & Data Systems. 108(5). pp.577595.
Richardson, J., 2008. The business model: an integrative framework for
strategy execution. Strategic Change. 17(56). pp. 133-144.
Rosen, R., 2006. Strategic Management: An Introduction, Pitman, UK.
Toll Free : +44 203 3555 345


Strategic Management Sample Document

Hochgeladen von

Dokumentinformationen

Copyright

Verfügbare Formate

Dieses Dokument teilen

Dokument teilen oder einbetten

Freigabeoptionen

Stufen Sie dieses Dokument als nützlich ein?

Sind diese Inhalte unangemessen?

Copyright:

Verfügbare Formate

Strategic Management Sample Document

Hochgeladen von

Copyright:

Verfügbare Formate

STRATEGIC

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

competitiveness demands effective management practices by the business

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Illustration 1: Strategic planning

requirements to set new trends in technological market (Sony 2015).

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Smartphone sector at UK has high impact from the political

Factors such as inflation, growth rate, population rate etc. has

Toll Free : +44 203 3555 345

Changing trends and demands within the market is one of the

This is one of the most crucial requirements of the cited industry.

The impact on environmental factors is vital on the growth and

The legal and regulatory framework has significant impact on the

Toll Free : +44 203 3555 345

Illustration 2: Porter 5 Force analysis

Toll Free : +44 203 3555 345

Bargaining power of buyers: Buyers power is significantly high in

significantly thus it is high for Sony.

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Value chain analysis

Illustration 3: Value chain analysis

Toll Free : +44 203 3555 345

Value chain analysis

The company has developed effective and advanced measure

The organizational operations are highly advanced and effective

Effective supply chain management has helped the business in

Marketing and sales

The marketing and sales is strong and effective of the firm

The consumer services and sales services have helped Sony in

The internal infrastructure of the organization is well developed

The organization recruits highly talented and skilled employees

(Richardson, 2008). Sony takes effective measures to train,

developed and organization which supports effective innovation

Sony has developed effective supplier relations to attain quality

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Toll Free : +44 203 3555 345

Das könnte Ihnen auch gefallen