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Banking Roles
70%
of respondents said that the biggest shift
in job responsibilities have occurred in
marketing and technology roles
53%
63%
of tech employees said that their success
depends on providing new, cutting-edge products
51%
01 EXECUTIVE
02 MARKETER
Our biggest challenge is
to integrate the IT side
(programming, security)
and the marketing side
(branding an experience).
AVP of Interactive Marketing
03 OPERATIONS
There is less paperwork
but more training needed
to help employees
understand changes in
technology.
- Director of Business
Development
04 The BRANCH
Our member service
reps have transitioned
from a service role to a
teaching role.
- Operations Manager
05 CONTACT CENTER
New technology allows us
to connect to members on
the channel, device, and
time that works for them. It
also has resulted in
growing our department.
- Director of Call Center
05 TECH
The way we bring
solutions to market has
totally shifted. We no
longer plan 18 months in
advance. Everything is
dynamic.
- Head of Payments Innovation
05 LENDING
Face-to-face applications
are less frequent. Members
tend to apply online more,
which sometimes makes it
harder to develop the
relationship.
- Loan Officer