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Assignment -A

1.

Explain socializing and performance management

2.

Analyze cost control, shrinkage control relating to store operations

3.

What do you understand by retail atmospherics?

4.

Discuss the relevance of walls as retail selling tools.

5.

Discuss what are retail assets

6.

What are bad debt reserves?

7.

What is retail asset management?

8.

Discuss the application of SOP in Retail

Assignment - B (case study )

Case Detail :
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S. No. Questions
1.
what are capital assets

Marks - 10

2-

Discuss what are retail assets

3- Explain the working of retail stores

Assignment -C ( MCQ)
Question No. 1

Marks - 10

A . store is a set-up which offers wide range of products to the endusers under one
roof.

Options
Department
Retail
Discount
Wholesale

Question No. 2

Marks - 10

A supermarket is an advanced form of:

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Departmental stores
Small grocery stores
Deal based stores
Warehouse stores

Question No. 3

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stores sell only selective items of one particular brand to the consumers and primarily
focus on high customer satisfaction.

Options
Special
Specialised
Deals
Speciality

Question No. 4

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Many retail stores operating at one place form a .

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Market
Cluster
Mall
Arcade

Question No. 5

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.. stores offer selected products at extremely low rates but here the prices are fixed.

Options
Cent
Dollar
Rupee
INR
Question No. 6

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The retail store is of importance to the retail origination.

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Prime
Secondary
Somewhat
Utmost

Question No. 7

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The size of the retail store and the level of operations determine the level of .. required.

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Expertise
Management
Security
Operations

Question No. 8

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As the integral part of managing . at the store level is displaying it correctly.

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Merchandise

Supply
Logistics
Inventory

Question No. 9

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The use of credit cards in . is largely an urban phenomenon.

Options
America
India
Tanzania
Europe
Question No. 10

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. and promotions are very much part of retail marketing scene.

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Events
Exhibitions
Deals
Packages
Question No. 11

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Retailers spend the largest portion of their promotional budget on developing .and
on sales promotion activities.

Options
PPC
Advertisements
Discounts
Publicity
Question No. 12

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Marketing communication is the process of informing, reminding, and persuading the


.. about a particular product or service.

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Consumers
Retailers
Suppliers
Wholesalers
Question No. 13

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The .. program can be designed to achieve a variety of objectives for the retailer.

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Selling
Marketing

Communication
Information

Question No. 14

Marks - 10

Which of these are examples of non-media promotions?

Options
Newspaper ads
Radio Spots
TV advertising
Exhibitions
Question No. 15

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There must be a good flow of information between seller and buyer to assist decision-making
that precedes a ...?

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Purchase
Commitment
Contract
Buying
Question No. 16

Marks - 10

The market . and the increasing communication options in recent years have
contributed to the clutter the world is experiencing today.

Options
Division
Fragmentation
Options
Volatility

Question No. 17

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. purchase timing refers to the decision by the consumer to alter the regular purchase
cycle for the product.

Options
Assortment
Source
Category
Retail

Question No. 18

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.. of future sales through stockpiling is an important consideration in the


assessment of the effectiveness of sales promotions.

Options
Categorization

Counting
Management
Cannibalization
Question No. 19

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Fashion items like perfume, supporting the same pop group or sports team are
all examples of how marketing uses . needs to sell products and services.

Options
Personal
Social
Luxury
Basic
Question No. 20

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.. choice refers to the decision on being brand loyal in spite of a promotion on a


comparable competitive substitute brand.

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Brand
Buying
Store
Retail
Question No. 21

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. procedures are to include all types of activities happening in a retail store.

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Operating
Standard
Common
Actual
Question No. 22

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A well-documented SOP can be used to satisfy requirements.

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Customer
Compliance
Agreement
Supplier
Question No. 23

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What is the first step in implementing SOPs?

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Estimation of goods
Evaluation of suppliers
Evaluation of target audience

Estimation of time
Question No. 24

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It is important to ask to follow the new procedures to avoid any kind of confusion.

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Staff
Managers
Employers
Employees
Question No. 25

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The most specific kind of .. gives out clear cut instructions and directions.

Options
SOPs
OPs
POSs
SOTs
Question No. 26

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The operations section could include how to handle and to optimize loss prevention.

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Theft

Shoplifting
Fraud
Accidents
Question No. 27

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A critical part of th? SOP should b? d?dicat?d to .

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Profit
Employee benefit
Customer service
Stock maintenance
Question No. 28

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Your r?tail SOP should contain for m?rchandising, incorporating instructions for
how you ?xp?ct your products to b? display?d.

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Section
Information
Instructions
Guid?lin?s

Question No. 29

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No one is more familiar with the pros and cons of the than those who use it directly.

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Instructions
Procedure
Information
Document
Question No. 30

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Standard Operating Procedures facilitate operationalising documents like plans, .,


compliance, and policies.

Options
Regulation
Rules
Instructions
Documents
Question No. 31

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Good store creates the vital difference in todays competitive marketplace.

Options
Design
Space

Management
Layout
Question No. 32

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.. are the physical characteristics and surrounding influence of a retail


store.

Options
Shelves
Space
Atmospherics
Windows
Question No. 33

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Most retailers have come to the realization at this point that calms people.

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Colors
Clothes
Music
Shopping
Question No. 33

Marks - 10

Most retailers have come to the realization at this point that calms people.

Options
Colors
Clothes
Music
Shopping

Question No. 35

Marks - 10

An increase of .. in compliance can decrease stock-outs by 1%, and that leads to higher
sales.

Options
20%
10%
40%
5%
Question No. 36

Marks - 10

decisions usually need to be made at various levels of merchandise


classification.

Options
Space-allocation
Space-decision
Retail assortment

Source planning

Question No. 37

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Most large multiple . have a portfolio of stores that differ in size and shape.

Options
Wholesalers
Marketer
Retailers
Shopkeepers
Question No. 38

Marks - 10

Blue is associated with feelings of serenity and trustworthiness.

Options
White
Brown
Black
Blue
Question No. 39

Marks - 10

.. on even one element could be the difference in whether the retail store will
succeed or fail.

Options
Compromising
Miscalculating
Adjusting
Misjudging
Question No. 40

Marks - 10

Space allocation systems are , and may be beyond the means of the smaller retail
organization.

Options
Complex
Standard
Cheap
Expensive
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