I.

NAME OF THE FIRM

SMCT GROUP OF COMPANIES
DES Appliance Plaza Incorporated
HONDA DES Incorporated
DES Strong Motors Incorporated
Strong Moto Centrum
SMCT Property Ventures

II.

LOCATION
Branch: Ninoy Aquino Boulevard, Sindangan, Zamboanga
del Norte
Main Office: Lumapas Bldg., A. Clarin Street, Sacred Heart
Village, Tagbilaran City, Bohol, Philippines.

III.

PROMOTION
Aside from radio advertisement, it has its own website
in the internet. Smctgroup.com is currently online. It has
been registered for 2 years. It is ranked #3,056,414 in the
world. Its server is hosted in Provo, United States and the
address of the server is 69.195.124.102. You can also like
them at facebook. They offered discounts and zero
interest rates to selected products.

IV.

ACKNOWLEDGEMENT

We would like to acknowledge the presence of the Holy

Spirit who is guiding us through this research that we
made; our parents/guardians for their full support; the
great accommodation of the management and staf of
SMCT group of companies-DES Appliance Plaza Sindangan
Branch headed by Branch Manager, Mr. Richie A. Caste;
the active participation of the group; and to our subject
instructor, Mrs. Jovie C. Sagrado for giving us the
opportunity to handle this kind of research study.

V.

INTRODUCTION
SMCT Group of Companies is a corporation, the leading
appliance, home furniture, and motorcycle and car dealer
in the Philippines. They are also rendering auto-shop
services for clients and non-clients. They also offer realty
and properties for lease.
SMCT Group of Companies has forty more stores in full
business operation in the provinces of Bohol, Cebu,
Misamis Oriental, Misamis Occidental, Zamboanga City,
Zamboanga Provinces, Lanao del Norte, Cavite, Las Pias
and Davao City.

VI.

HISTORY AND EVOLUTION OF THE COMPANY

The company isnt really a corporation at first. It started
as a sole proprietorship kind of business owned by MR.
SILVESTRE LUMAPAS. Its first store, DES Appliance
Plaza was founded on January 18, 1992 at Alano Corner,
Jamisola Street, Santiago District Pagadian City. In the
year 2012, through the hard work, dedication, and
intelligence of the owner, the establishment turned into a
family corporation after twenty (20) years of operating as
a sole proprietorship. The name DES stands for: Du
Ek Sam derived from the wifes maiden name,
MARILOU DU. In areas of Luzon, Visayas and Cagayan,
they used the name Du Ek Sam but in Mindanao area,
the name was shortened by the daughter named LOUISE
CAMILLE LUMAPAS into DES. The corporation name
was now changed into SMCT Group of Companies in
which SMCT stands for:
S Strong (Silvestres nickname)
M Marilou(wife)
C Camille (daughter)
T Tj (son)
Now, the company has already its five (5) business
names:

1.DES Appliances Plaza Inc. - January 18, 1992

2.Honda DES Inc. - November 8, 1999
3.DES Strong Motors Inc. - June 25, 2007
4.Strong Moto Centrum (SMCT) Inc. - September 28,
2008
5. SMCT Property Ventures - June 24, 2011
The Company has forty (40) more stores in full business
operation nationwide.

VII. VISION
Changing the lives of the Filipinos by generating jobs and
bringing comfort to their homes.

VIII. MISSION

To
To
To
To
To

be number one in providing quality service.

establish a great working environment.
expand our operations all over the Philippines.
introduce new technology to small towns.
focus on our customer and our peoples growth

through innovation and efficiency.

To help improve the lives of our existing customers.

IX.

ORGANIZATIONAL STRUCTURE

RICHIE A. CASTE
Branch Manager

BEVERLY
DULANAS

MARY LUZ
DALUGDOG

Receptionist

Cashier

REY
BAFLOR/JULIROUS
TINGNAN
CI/Collector

X.

PRODUCTS AND PRICES

PRODUCTS
INSTALLMENT

CASH

D/P

GEORGE RAZO
Mechanic

A. HOME APPLIANCES
P 12,300 P 1,800 P 1,240 (12

Refrigerator
mos.)
Washing machine
Air conditioner
mos.)
Water dispenser
Dryer

P 7,395
P 10,100 P1,500
P 9,900
P 5,500

974(6 mos.)
Oven

1,025

P 21,750

2,141(12 mos.)
Electric fan
Television (32in)
(x3)

(12

P 800

P 4,500

P 797(6 mos.)
Gas range

(12 mos.)
Components
Karaoke

P 700

P3,300

P 2,299
P18, 000 P 4,754

1,187

P 39,999 P 3,999 P 3,000

P 22,923
P 4,000
P

1,400(12 mos.)
Sala set

B. FURNITURES
P14,250

P3,300

P2,626(6 mos.)
Dining tables

P10,500

P2,400

1,958(6 mos.)
Aparador

P 10,755

P 2,500

2,017(12 mos.)
Dew foam
mos.)

P 13,350 P2, 700

P2,

145

(6

C. MOTORCYCLE
P66,400

P4,000

P3,181(36mos.)
Kawasaki

P97,950

P7,000

P4,068(36mos.)
Yamaha

P70,250

P4,500

P3,341(36mos.)
Suzuki

P63,400

P4,000

Honda

P3,040(36mos.)
Surplus

D. CARS
P352,000

P70,400

P13,333(36mos.)

XI.

QUESTIONS AND ANSWERS

A. POSSIBLE QUESTIONS
1. What are measures to be made if there are
customers complaints?
2. Does the establishment provide sales agents?
3. What is the brand that is most sellable to the
4.
5.
6.
7.
8.

market?
What is the impact of credit sales to the business?
Are number of customers increasing?
How much is the estimated net sales for the month?
Are employees satisfied for their wages?
Is the branch manager doing well for his
responsibilities?

ANSWERS:
1. The company is primarily dealing with the people; it
cannot be
avoided to receive some complaints from the
customer. Especially, we people have different
perspectives and educational attainment. The
receptionist must be patient enough to entertain
those customers and no matter how tired she is in
explaining to the customer such issue repetitively,
still the receptionist must be cheerful. It still isnt
avoidable to have products with factory defects. The
next time they want to purchase products, they need
to double check the products before accepting it and
selling to the customers. The customer should fill up
on a logbook with his complains and there is a one
month agreement for such product to be a subject
for replacement.
2. Sales agents are really not the primary means of
promoting the product but if there are willing to
apply as sales agent, they would accommodate the
applicant. Once the application was approved, the
agent would certainly get his commission a month
after the approval if he could sell a product to a new
client and after six days to one month from the date
of release of purchased product.

3. The brand that is most sellable is the PANASONIC,

regardless of the products category.
4. Credit sales had a big positive impact to the business
as business is alive through credits because the
company could gain more from them than the cash
sales.
5. In this particular branch, customers are increasing
because as we can see, the branch had more new
customers brought up by some sales agents or just
come to the establishment for they heard in the radio
and testimonies from their neighbors that we are the
most trusted company and offers lowest prices and
promo discounts.
6. The branch has the estimated net sales of a
minimum of 1.2 million to 2.5 million a month
depends on the market season.
7. There are employees that are satisfied enough and
others not with their wages depending on their
individual perspective. At least, they deserves to the
position based on their individual qualifications and
job performances.
8. The branch manager is doing well for his job and
responsibilities in the establishment. He never
tolerates subordinates such as collectors who are not
performing their tasks in a good way such as
unremitted cash collections. He encourages the
employees for promotions if he is performing his task
effectively and efficiently through hitting the sales

target. On the other hand, there are negative

feedbacks against the branch manager.

XVIII. CONCLUSION AND RECOMMENDATION

The

group

therefore

concluded

that

the

corporation SMCT Group of Companies is one of the

most prosperous companies here in the Philippines. It is
one of the best business firms in the country because of
various products and services that they offered and
rendered throughout the regions of the country. It is a
company aiming for total customer satisfaction for
having its own well trained and skilled technicians to
cater the customers needs for repair and maintenance.
They undergo intensive training to enhance their
knowledge on their job expertise and in order to impart
to the customers the correct and proper handling and
maintenance of their vehicles as well as of their home
appliances.
We therefore recommend that SMCT Group of
Companies would continue what theyve started in
achieving their goals not only for the companys
progress but most especially to the customers and to
the Philippine economys development.

GROUP II:
1. Ego-ogan, Ressel
2. Cabiara, Rio
3. Rabong, Annvimae
4. Paglinawan, Jessa
5. Bimbo, Beverly
6. Elcamel, Sherwin
7. Tizon, Roel

TABLE OF CONTENTS
I.

TITLE

II.
III.

NAME OF THE GROUP

NAME OF THE FIRM

IV.

3
LOCATION

V.

PROMOTION

VI.
VII.
VIII.
IX.
X.
XI.
XII.
XIII.
XIV.
XV.
XVI.
XVII.
XVIII.
XIX.

3
3

ACKNOWLEDGEMENT
4
INTRODUCTION
4
HISTORY AND EVOLUTION OF THE COMPANY
5
VISION
6
MISSION
6
ORGANIZATIONAL STRUCTURE
7
PRODUCTS AND PRICES
8
QUESTIONS AND ANSWERS
9-10
PHOTOS
11
THE ESTABLISHMENT
12
PRODUCTS
17
SERVICES
18
GROUP PICTURE WITH THE STAFF
19
CONCLUSION AND RECOMMENDATON
20