10/9/2016

BA 4226
Managing Organizational Change

Stories of change

Instructor: ar Topal
1

Hewlett-Packard-1
Different interests need to be recognized and
addressed during an organizational change
These interests are likely to provoke different
reactions to change
Organizational politics and lobbying are likely
aspects of an organizational change that will
need managing
Negotiation and persuasion are key
communication skills

Hewlett-Packard-2
More successful communication strategies are
likely to be those that touch the people to
whom they are addressed
Communicating change often entails providing
a vision of the future that is compelling
Pressures to change come from both outside
and inside organizations
Restructuring is a common organizational
change when confronted with problems
Any organizational change usually involves
paying attention to organizational culture

10/9/2016

IBM-1
Innovative changes often emerge from below
in organizations
Making change stick requires persistence over
time and actions that need to be taken on
multiple fronts
Change needs appropriately placed champions
to gain support throughout the organization
The informal network of the organization is
an important part of mobilizing and
communicating organizational change

IBM-2
Change requires marshaling of appropriate
resources
Some changes are incremental, others
transformational
Some smaller change actions often convey
powerful symbolic messages to help reinforce
the sincerity and credibility that senior
management attaches to the larger change

Kodak-1
Organizational change involves handling
reactions of both internal and external
stakeholders
Communication strategies need to be
designed for internal and external groups
Reactions to change are likely to be
influenced by the success of previous changes
and the extent to which there has been
delivery on past promises

10/9/2016

Kodak-2
Change involves risk and uncertainty
The consequences of change cannot always
be predicted
Managers of change need to address the
question for staff of how will I be affected

McDonalds-1
Organizational changes occur in a
competitive, international business
environment
This also means that to prepare for the
future, change may need to occur even when
things still appear to be going well
Organizations face external pressures to
change such as providing socially responsible
products and services

McDonalds-2
Some changes fail to deliver on their intended
outcomes
Change in and of itself is not necessarily good
for a company; careful assessment is needed
of the relevance and likely success of a
proposed change