CRM for SMBs

Comparison Guide

Introduction

The best way to manage and develop customer relationships is by implementing and utilizing customer relationship management
(CRM) software. One of many good things about CRM is that business of all sizes can benefit from it. But when it comes to
small to mid-size business, some solutions are better suited for the job by tailoring specific components to the needs of SMBs.
This side-by-side comparison guide lists the top 10 vendors as well as important features and capabilities, which include both
on-premises and cloud.

Ziff Davis / Comparison Guide / CRM for SMBs Comparison Guide

Ziff Davis 2016

Comparison Grids

CRM for SMBs Large Vendors

Vendor: Product Solution

Focus

Cloud / On-Premise

Pricing

Price

SAP CRM

Medium Biz & Enterprise

On-Premise

Perpetual License

$$$$

Salesforce

Medium Biz & Enterprise

Cloud

Subscription

$$$

Enterprise

On-Premise

Perpetual License

$$$$

Medium Biz & Enterprise

Cloud or On-Premise

Subscription or Perpetual License

$$$

Oracle Siebel CRM

Microsoft Dynamics CRM

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Comparison Grids

CRM for SMBs Large Vendors (continued)

IT Administration
Needed

Direct to Consumer
Relationship Capable

Simple Custom
Reporting Tools

Receives Data
Directly From Web
Site

Lead/Opportunity
Managemen

SAP CRM

Salesforce

Oracle Siebel CRM

Microsoft Dynamics CRM

Vendor: Product Solution

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Ziff Davis 2016

Comparison Grids

CRM for SMBs Large Vendors (continued)

Supports Customized
Sales Processes

Email Marketing
Service Integration

Dashboard View for

Sales Management

SAP CRM

Salesforce

Oracle Siebel CRM

Microsoft Dynamics CRM

Vendor: Product Solution

Ziff Davis / Comparison Guide / CRM for SMBs Comparison Guide

Non-Technical
Multi-User Setup

Capable of Post
Sales Support
Processes

Ziff Davis 2016

Comparison Grids

CRM for SMBs Medium Vendors

Vendor: Product Solution

Focus

Cloud / On-Premise

Pricing

Price

Oracle Sales Cloud

Medium Biz & Enterprise

Cloud

Subscription

$$$

Subar CRM

Medium Biz & Enterprise

Cloud or On-Premise

Subscription

$$$

Sage CRM

SOHO & Medium Biz

Cloud or On-Premise

Subscription

$$

SOHO

Cloud or On-Premise

Subscription or Perpetual License

$$

Infor CRM

Medium Biz

Cloud or On-Premise

Subscription or Perpetual License

$$$

Goldmine

SOHO & Medium Biz

Cloud or On-Premise

Subscription or Perpetual License

$$

SOHO

Cloud or On-Premise

Subscription

$$

Medium Biz

Cloud

Subscription

$$$

SOHO

Cloud

Subscription

Swiftpage ACT!

Zoho CRM
NetSuite CRM+
HighRise

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Comparison Grids

CRM for SMBs Medium Vendors (continued)

Vendor: Product Solution

IT Administration
Needed

Oracle Sales Cloud

Subar CRM

Direct to Consumer
Relationship Capable

Simple Custom
Reporting Tools

Infor CRM

Lead/Opportunity
Management

Sage CRM
Swiftpage ACT!

Receives Data
Directly From Web
Site

Goldmine

Zoho CRM

NetSuite CRM+
HighRise

Ziff Davis / Comparison Guide / CRM for SMBs Comparison Guide

Ziff Davis 2016

Comparison Grids

CRM for SMBs Medium Vendors (continued)

Vendor: Product Solution

Supports Customized
Sales Processes

Oracle Sales Cloud

Subar CRM

Sage CRM

Swiftpage ACT!

Goldmine

Zoho CRM
NetSuite CRM+

Ziff Davis / Comparison Guide / CRM for SMBs Comparison Guide

Dashboard View for

Sales Management

Non-Technical
Multi-User Setup

Capable of Post Sales

Support Processes

Infor CRM

HighRise

Email Marketing
Service Integration

Ziff Davis 2016

Comparison Grids

CRM for SMBs Small Vendors

Vendor: Product Solution

Focus

Cloud / On-Premise

Pricing

Price

Medium Biz & Enterprise

Cloud or On-Premise

Subscription or Perpetual License

$$$

SOHO

Cloud or On-Premise

Subscription or Perpetual License

$$

Medium Biz & Enterprise

Cloud or On-Premise

Subscription or Perpetual License

$$$

Maximiser CRM

SOHO & Medium Biz

Cloud or On-Premise

Subscription or Perpetual License

$$

SalesNet CRM

SOHO & Medium Biz

Cloud

Subscription

$$$

OnePageCRM

SOHO

Cloud

Subscription

C2CRM
OnContact CRM
Pivotal CRM

Ziff Davis / Comparison Guide / CRM for SMBs Comparison Guide

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Comparison Grids

CRM for Enterprise Small Vendors (continued)

Vendor: Product Solution

IT Administration
Needed

C2CRM

OnContact CRM

Pivotal CRM

Maximiser CRM

Direct to Consumer
Relationship Capable

Ziff Davis / Comparison Guide / CRM for SMBs Comparison Guide

Receives Data
Directly From Web
Site

Lead/Opportunity
Management

SalesNet CRM
OnePageCRM

Simple Custom
Reporting Tools

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Comparison Grids

CRM for Enterprise Small Vendors (continued)

Email Marketing
Service Integration

Dashboard View for

Sales Management

C2CRM

OnContact CRM

Pivotal CRM

Maximiser CRM
SalesNet CRM
OnePageCRM

Ziff Davis / Comparison Guide / CRM for SMBs Comparison Guide

Non-Technical
Multi-User Setup

Capable of Post
Sales Support
Processes

Supports Customized
Sales Processes

Vendor: Product Solution

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Footnotes

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Features

Definitions

IT Administration Needed

Technical skills needed to administer on going.

Direct to Consumer Relationship Capable

CRM system is either designed or has options that support consumer sales as opposed to business to business
sales.

Simple Custom Reporting Tools

Module or built in capability for users to write reports.

Receives Data Directly From Web Site

System is capable of taking data from customer compelted web forms.

Lead/Opportunity Management

hese features allow organizations to track and nurture leads and opportunities in order to build customer
relationships.

Supports Customized Sales Processes

Operations of the software can be cusomtized to match sales processes.

Email Marketing Service Integration

Direct ties to bulk email systems for email marketing campaign outbound sends and clik through monitoring.

Dashboard View for Sales Management

Summary screens show aggregated reporting on activity and sales.

Non-Technical Multi-User Setup

Software or service can be implemented by non technical business users.

Capable of Post Sales Support Processes

Functions exist to manage customer after-sales service and support needs.

May be available in the app ecosystem

Available from vendor as a seperate product

$ < $20 per month per user or expected equivalent for perpetual license with maintenance over 36 months
$$ between $20 and $60 per month per user or expected equivalent for perpetual license with maintenance over 36 months
$$$ between $60 and $120 per month per user or expected equivalent for perpetual license with maintenance over 36 months
$$$$ > $120 per month per user or expected equivalent for perpetual license with maintenance over 36 months

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