Gartner June 2012

Magic Quadrant for Enterprise Backup/Recovery Software
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Magic Quadrant for Enterprise

Backup/Recovery Software
11 June 2012 ID:G00231127
Analyst(s): Dave Russell, Alan Dayley, Sheila Childs, Pushan Rinnen
VIEW SUMMARY
Backup is among the oldest, most performed tasks in the data center, but enhancements and
alternatives are becoming available. The industry is undergoing significant change as organizations
embrace new technologies and show a propensity to augment or switch legacy vendors and backup
techniques.
Market Definition/Description
The emphasis of this Magic Quadrant research is on backup and recovery software (i.e., backup
applications). For vendors that meet the inclusion criteria (weighted heavily toward backup application
software capabilities), we evaluated their entire backup/recovery software and hardware portfolio.
However, hardware solutions and partner products were given a lower weighting in an attempt to focus
on the backup/recovery software. A vendor profile in this research is not entirely product-specific, but
rather represents the vendor's overall position in the enterprise backup/recovery software market.
Although Gartner believes that the appliance packaging option is often attractive for storage,
particularly for backup use cases, this research is not focused on backup appliances (see "Are Storage
Appliances in Your Future?").
The Magic Quadrant for Enterprise Backup/Recovery Software presents the next step in the evolution of
backup, which incorporates new products, solutions and techniques for protecting, backing up and
recovering desktop, laptop, physical server and virtual server files, applications and system images.
These backup products provide features such as traditional backup to tape, backup to conventional
disk, data reduction (compression and deduplication), snapshot, heterogeneous replication, continuous
data protection (CDP) and/or VTL support, among other capabilities.
STRATEGIC PLANNING ASSUMPTION(S)

By 2016, one-third of organizations will change backup
vendors due to frustration over cost, complexity and/or
capability.
By 2014, 80% of the industry will choose disk-based
appliances and backup software-only solutions over
distributed virtual tape libraries (VTLs) versus just
under half of the market in 2012.
By 2015, at least 25% of large enterprises will have
given up on conventional backup/recovery software,
and will employ snapshot and replication techniques
instead.
By the end of 2016, at least 45% of large enterprises,
up from 22% at year-end 2011, will have eliminated
tape for operational recovery.
Organizations are increasingly making their backup product selection from vendors that offer expanded
protection capabilities and techniques, in addition to traditional tape-based backup software. Many
organizations understand the value of backing up critical data via multiple methods. Many of these
vendors would have been considered nontraditional suppliers of recovery solutions only a few years
ago.
Gartner has responded to the changing enterprise backup/recovery landscape with a more
comprehensive evaluation tool that better reflects the current and evolving state of the market. While
the origins of this Magic Quadrant are in tape-based backup application software, we also consider
vendors that possess backup applications and potentially a complimentary backup/recovery hardware
portfolio. A vendor no longer must possess tape capabilities to be included. However, vendors that do
not possess a broad-based and heterogeneous backup application (e.g., a Windows-only or a virtual
machine [VM]-only solution) and that only deliver disk-based backup appliances were not eligible for
inclusion in this Magic Quadrant.
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Methodology
Placement on the Magic Quadrant is heavily influenced by more than 1,000 conversations conducted
annually with Gartner clients on the topic of backup and recovery. In addition, the Magic Quadrant
methodology includes a comprehensive vendor survey (typically resulting in a 20- to 80-page
response), several in-depth vendor briefings regarding product, portfolio, strategy and messaging, and
the solicitation of three or more references from each vendor for interviews, and up to seven references
for electronic surveys. Gartner also utilizes worldwide end-user surveys, Gartner conference kiosk
surveys, Gartner conference session polling data and many one-on-one conversations and backup
roundtable discussions from these conferences. From these and other data sources, we learn how
customers are using the vendor's solutions, how prospects could potentially benefit from them, and the
strengths and cautions of the offering from each provider. We learn about experiences with sales and
support, acquisition and maintenance pricing, and their opinions on vendor responsiveness to aspects
such as requests for enhancements.
It is important to remember that the Magic Quadrant does not solely rate product(s) quality or
capabilities and features. A Magic Quadrant is not just about a vendor's product(s); it is a scenario chart
that maps a vendor's overall position in a specific market. While the product portfolio is an important
part of the rating, the vendor's ability to acquire customers and expand its presence in the market is
also important, as is its ability to grow product and service revenue. A vendor that offers a strong,
technically elegant product, but is unable or unwilling to invest in marketing and sales to increase
revenue and improve profitability, will find itself unable to invest in future development.
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Magic Quadrant
Figure 1. Magic Quadrant for Enterprise Backup/Recovery Software
http://www.gartner.com/technology/reprints.do?id=1-1AV7K3J&ct=120611&st=sb
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Source: Gartner (June 2012)

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Vendor Strengths and Cautions

Acronis
Acronis' primary use case in enterprises is still mainly as an imaging tool and for bare-metal recovery
and server virtualization protection; however, more organizations are implementing Acronis Backup &
Recovery for end-to-end data protection. The company has largely focused on Internet sales, resellers
and OEM deals. Storage administrator downloads have resulted in larger enterprise deals, which have
helped fuel the company's fast growth over the last several years. Acronis also has solutions for disk
monitoring and security.
Acronis introduced vmProtect in August 2011 to compete against specialty VM backup products, such as
Veeam and vRanger from Quest Software. vmProtect 7 introduced granular Exchange 2010 restore
through agentless, single-pass backup, vCenter integration and bare-metal restore for ESXi. Acronis
Backup & Recovery 11 offers agentless backup for VMware and Hyper-V environments. Acronis Backup
& Recovery offers client- and target-side deduplication.
Acronis introduced a hosted cloud backup offering in 2010, with adoption being somewhat muted in
line with most other cloud backup vendors. Today, the company offers on-premises, appliance and/or
cloud backup capabilities all from a single interface. Acronis' vision is to continue rounding out its
virtualization and cloud strategies, while adding more granular support for SQL Server, Active Directory
and SharePoint. Gartner believes that Acronis will focus on moving deeper into the large enterprise in
the near future, leveraging its ease-of-use and server virtualization capabilities to gain more customers,
while expanding its application and cloud support.
Strengths
Tightly integrated support for VMware environments is included as a vCenter plug-in and singlepass backup for Exchange. It is the only vendor that can restore a VM to a heterogeneous
hypervisor.
Ease of use continues to be cited by many customers.
Imaging and bare-metal recovery are robust and heavily used.
Cautions
Although more traction in the enterprise is occurring, most use cases are for imaging, and
departmental or branch-office protection.
Acronis currently lacks granular restore for SQL Server and SharePoint.
Support may not be as timely as possible, as Acronis handles approximately a third of inquiries
through phone, a third through chat and a third through email.
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Asigra
Asigra has been providing multitenant backup and recovery solutions designed for managed service
providers (MSPs) since its inception 26 years ago, and currently has 575 partners that offer it as their
own relabeled software as a service (SaaS) solution. Also, customers have purchased the product for
use as an on-premises private backup cloud. Asigra claims that more than 550,000 global sites are
protected. Initially designed as a remote service, the product has a long history of incorporating data
reduction technology. As such, Asigra was one of the first backup solutions to deliver block-level
incremental processing whereby only new and changed blocks of data need to be transmitted.
The agentless architecture is a key feature of Asigra Cloud Backup software. DS-Clients support remote
and branch offices, desktops, virtual environments, and now laptops and tablets by aggregating data to
DS-System servers. The majority of customers back up to a backup service provider; however, an
increasing number of organizations are implementing Asigra as a private cloud architecture. The
product is mature, with broad functionality and robust customizable reporting that is the result of many
years of customer feedback. Asigra was one of the first solutions to offer incremental, forever-backup
processing. Asigra is quick to respond to market trends. Notable is its support for CDP, virtual
environments and Federal Information Processing Standard (FIPS) 140-2 certification, NetApp snapshot
integration and endpoint backup capabilities. Asigra supports snapshot and replication management for
arrays built on Symantec Storage Foundation.
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Asigra started supporting virtual environments years before some of the other backup software
providers. At the time, there were no backup APIs available from server virtualization vendors, so
Asigra used the native APIs from VMware, Hyper-V and Xen to provide support for VMs. Today, Asigra
supports VMware through the vStorage APIs for Data Protection, as well as through native APIs. Asigra
states that the native API method allows for greater granularity to the file/message level, although
currently this requires a two-pass backup.
2012 Gartner, Inc. and/or its affiliates. All rights

reserved. Gartner is a registered trademark of Gartner,
Inc. or its affiliates. This publication may not be
reproduced or distributed in any form without Gartners
prior written permission. The information contained in
this publication has been obtained from sources believed
to be reliable. Gartner disclaims all warranties as to the
Asigra is not a household name to enterprise backup and IT staff, but is well-known in the MSP
accuracy, completeness or adequacy of such information
community. The focus on new feature delivery, a scalable grid architecture and its secure agentless
and shall have no liability for errors, omissions or
implementation have allowed Asigra to garner new end-user, OEM and MSP customers, but overall
inadequacies in such information. This publication
company awareness remains low in the enterprise. Asigra intends to expand it snapshot support, large consists of the opinions of Gartners research
application capabilities and offer disaster recovery solutions based off server virtualization and remote organization and should not be construed as statements
of fact. The opinions expressed herein are subject to
copies of data.
change without notice. Although Gartner research may
include a discussion of related legal issues, Gartner does
Strengths
not provide legal advice or services and its research
should not be construed or used as such. Gartner is a
Low-touch, agentless architecture is available in physical and virtual environments.
public company, and its shareholders may include firms
Streamlined grid-based backup is offered for cloud architecture and infrastructure.
and funds that have financial interests in entities covered
The Backup Lifecycle Management (BLM) concept provides four tiers of backup as data ages over in Gartner research. Gartners Board of Directors may
include senior managers of these firms or funds. Gartner
time, with optional deletion and certificate-of-data destruction.
research is produced independently by its research
organization without input or influence from these firms,
Cautions
funds or their managers. For further information on the
independence and integrity of Gartner research, see
The outdated administrative interface can be complex to manage, including lack of centralized
Guiding Principles on Independence and Objectivity on
administration.
Exchange requires a two-pass backup operation for granular and full-restore operations,
elongating recovery times.
Limited native tape integration is offered for long-term retention (however, Asigra does support
ingestion of data using the Microsoft Tape Format [MTF]).
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Autonomy, an HP Company
Autonomy is a new entrant to this Magic Quadrant, replacing HP and Iron Mountain. In the first half of
2011, Autonomy acquired Iron Mountain's digital assets, including its data protection business
consisting of LiveVault and Connected cloud-based backup solutions. In October 2011, HP acquired
Autonomy for over $10 billion. HP subsequently established "Autonomy, an HP Company" focused on
information management, and including HP's legacy Data Protector backup and recovery solutions along
with Autonomy's LiveVault and Connected.
Data Protector has historically offered solid feature functionality, and continues to do so. Features such
as incremental forever, synthetic full and virtual full backups have reduced the number of backup points
that had to be maintained. In 1997, HP delivered snapshot integration and automation via its Zero
Downtime Backup and Instant Recovery capabilities, which support HP, EMC and NetApp storage array
snapshot and replication. In 2010, HP rebranded its internal portable deduplication engine as
StoreOnce, and announced a series of new disk-based appliances based on the technology. StoreOnce
is now offered as part of Data Protector 7 for client- and server-side deduplication, as well as for what
the company calls "Catalyst-based replication," an API that enables Data Protector to control movement
of deduplicated data across the enterprise without the need for rehydration. Data Protector provides
granular backup and recovery across a wide variety of applications, and with VMware via its Granular
Recovery Extension. Connected is a market share leader in cloud-based endpoint protection with more
than 3 million endpoints protected today. LiveVault provides midsize organizations and remote
offices/branch offices (ROBOs) with WAN-optimized, deduplicated backup to the Autonomy cloud.
Autonomy bases most of its products on its Intelligent Data Operating Layer (IDOL), a common
information platform for structured and unstructured information that provides conceptual
understanding of information. IDOL has been integrated with LiveVault and Connected, and Autonomy
intends to tightly integrate it with Data Protector as well. Autonomy's cloud services, measured at 50PB
in April 2012, are attractive to HP as a proof point for its cloud technologies; customers can expect to
see more support for Data Protector as a cloud service. With its Data Protector 7 release, Autonomy
integrated this global cloud capability for secondary off-site storage. Customers can expect to see more
support for Data Protector as a cloud service.
Over the past few years, HP has had trouble fully exploiting the HP brand name, route to market or
server attach potential for Data Protector, despite a loyal customer base and broad set of partners
worldwide. The acquisition of Autonomy could offer HP backup customers the benefits of additional
investment in development and marketing across the overall backup portfolio. The Autonomy team is
working on joint development and go-to-market activities across a number of HP business units, with
integration ranging from the discovery and compliance to the storage hardware-focused groups.
Gartner expects additional integration options to unfold in 2012. The joint StoreOnce and Catalyst
announcement by Autonomy and HP Storage is evidence of the tangible collaboration under way
postacquisition.
While the Autonomy acquisition closed in the beginning of 4Q11, product integration, updated
marketing and sales activities are still unfolding. Getting a storage buyer to appreciate the IDOL
investment and features could prove to be a challenge with the new organization; if successful,
Autonomy will likely circumvent traditional storage buying centers. Autonomy sees a future where
backup is under, or with, other data services.
Strengths
Data Protector provides solid functionality, including Zero Downtime Backup and Instant Recovery
for snapshot management of HP, EMC and NetApp storage arrays, Granular Recovery Extension
single-item recovery for SharePoint, Exchange and VMware, and federated deduplication with its
StoreOnce technology.
Autonomy has extensive experience providing cloud services, including data protection, in a
secure cloud across multiple geographies.
The products are available globally from a wide variety of HP partners, and are often aggressively
priced relative to other solutions.
Cautions
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Some clients express frustration with the amount of time it takes to get beyond first-level support, its website,
and would like to see improvements in this process, which is often an issue in the overall
Autonomy portfolio.
The Autonomy information management vision is appealing to higher-level business buyers;
however, the company will be challenged to translate values and benefit statements to traditional
backup and recovery buyers. Autonomy backup prospects should seek clarity from the company
regarding continued investment in core data protection functionality.
Some customers cite usability and management for Data Protector and Connected as areas for
improvement.
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CA Technologies
CA Technologies' ARCserve Backup product enjoys good brand recognition and is especially strong in
the small or midsize business (SMB) market. The company claims to have more than 100,000
customers, just over half of those with active maintenance (not an unusual percentage for the market
to which CA typically sells). Over the past few years, CA has made a concerted effort to expand its
focus on channel partners, and has developed new programs and pricing models for MSPs and cloud
service providers.
The company launched ARCserve R16 in the second half of 2011, which further integrates CDP,
replication and high-availability technology gained via its 2006 acquisition of XOsoft with the ARCserve
Backup software. All modules are offered as part of the ARCserve brand. The portfolio offers ARCserve
Backup, a traditional file, application and database backup that includes target-side deduplication at no
cost; ARCserve D2D, offering block-level infinite incremental ("i2") snapshot backup that provides fullsystem bare-metal restore; and ARCserve Replication and ARCserve High Availability, including CDP.
ARCserve R16 offers enhanced cloud support. CA has partnered with a number of cloud infrastructure
providers, as well as MSPs, to offer disaster recovery services in addition to backup to the cloud.
ARCserve continues to be solid in the VMware environment. R16 introduced new Central Applications
for doing host-based VMware backup, virtual conversion and standby of image-based backups and a
management interface for managing and reporting on backup and disk-to-disk (D2D) environments.
The free-of-charge software-based deduplication, strong VM support, solid network-attached storage
(NAS) integration, included recovery dashboard and optional CDP and replication capability are among
the features that customers highlight.
In 2011, the company revamped pricing to better support its worldwide two-tier distribution model. The
product can be sold via a managed capacity option that includes all ARCserve components or via a
service provider licensing option (month-to-month, inclusive of managed capacity and modules). A la
carte and module (bundles) options are also available. CA recently aligned ARCserve with its growth
market (midmarket) business unit, and combined the ARCserve and Nimsoft sales teams to focus on
selling to midmarket customers.
While marketing emphasis seems to wax and wane, the ARCserve backup/recovery portfolio has been
improving in capabilities and features that outpace its penetration in the marketplace. Gartner believes
that CA will attempt to expand its routes to market through new activities, such as additional
integration with remote monitoring and management (RMM) vendors, deeper integration with Nimsoft
and MSP support, further coupling backup, replication and high availability and new packaging options
to better showcase its improved product technology.
Strengths
Administrators continue to report ease of setup and ongoing management as positive product
differentiators, and favorably rate the enhanced user interface (UI) and management capabilities
of R16.
CA ARCserve offers a full range of data protection products, from bare-metal restore to fully
automated failover for high availability, predominately for the Windows and server virtualized
environments.
The focus on its channel partners is strong, with functionality, support and pricing developed
uniquely for MSPs and cloud partners.
Cautions
The product has traditionally been deployed within SMBs. Therefore, awareness of ARCserve as a
larger enterprise-class solution continues to be a challenge for CA, despite improving product
capabilities over the last several years and CA's overall presence in large enterprises.
The channel partner distribution model that serves ARCserve so well means that the product
continues to struggle to find its place in CA's traditionally direct sales and go-to-market strategy.
Desktop/laptop protection was new in 2011. Adoption is still relatively low, and CA will face broad
competition in this area.
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CommVault
In the last six years, CommVault has been on a media blitz. It has become a mind share leader in the
industry, marketing effectively and creating a perception of being a much larger vendor than it is. The
company has shifted its emphasis on the midmarket to large enterprises, although it continues to sell
into all markets, including the SMB segment via partners and resellers.
In version 9 of its Simpana software, CommVault has sustained its growth by adding many new
functions and capabilities, along with a perceived edge in ease of use and fewer scripting requirements,
compared with other enterprise backup solutions. The company has maintained a continued strong
public presence in print and electronic advertising, and in social media.
Of all the backup vendors on this Magic Quadrant, CommVault has been the most vocal and articulate
about the future of backup, shifting toward the exploitation and management of storage array and NAS
replication and snapshots, seeking to serve as a manager of managers over a variety of backup and
storage options from a central console. To support this vision, CommVault offers IntelliSnap (formerly
known as SnapProtect) snapshot protection capability, which integrates with the industry's broadest
number of storage platform solutions to schedule and manage snapshots, offering robust application
support and cataloging of individual files and objects. The company continues to invest in scalable and
efficient data reduction, adding more-robust, client-side and a more global deduplication capability.
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Customers give what are perhaps the most favorable comments about the Simpana product, and also
give the VM recovery capabilities high marks. In addition to a well-defined cloud backup strategy,
Simpana 9 introduced External Data Connector for assisting in the migration from EMC NetWorker, IBM
Tivoli Storage Manager (TSM) and Symantec NetBackup backup software to Simpana. CommVault has
been the most vocal about the unification of backup and archive. It delivers a well-integrated platform
that was built from the ground up on a common architecture. Gartner expects CommVault to keep
pushing these strengths to broaden its data management capabilities, attempting to further leverage
the copies of data that Simpana houses.
CommVault derives over 20% of its backup revenue from its relationship with Dell, and as the OEM for
software to other companies, notably Hitachi Data Systems and NetApp. CommVault's continued
growth is likely to depend on the expansion and maturation of its large-enterprise sales force, and
continued developments with resellers and partners outside the U.S. End-user feedback has been
mainly positive as CommVault expands into increasingly larger opportunities, including Fortune 100
companies, international service providers and new OEM engagements. The perception within IT
organizations that CommVault is a storage software company that continues to deliver innovations
rapidly seems to be paying off for CommVault.
Strengths
CommVault offers the industry's broadest support for integrating with and exploiting storage
hardware platform replication and snapshots.
It has a mature source and target-side deduplication, with the industry's only deduplication-totape support.
Broad support for server virtual environments includes granular backup/recovery from applications
running in a VM.
Cautions
Customers and references have mentioned the need for improved reporting and a high-level
dashboard for monitoring a large number of backup jobs.
Quality of field support has received mixed reports, as the sales force in North America retools to
go after larger enterprises.
Clients continue to report that deduplication performance depends on proper sizing, quantity of
disk and server resources.
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EMC
EMC has become a powerhouse in the data protection market through its long-standing acquisition
strategy and corporate focus (up to the senior executive level) on this market as a growth opportunity.
It offers numerous products for backup and recovery, replication, deduplication and management of
data protection processes. Its backup and recovery division has been championing thought-leadership
efforts focused on backup modernization and redesign. EMC has become very good not only at
leveraging its large backup division's sales team, but also at creating linkages and sales opportunities
with the industry's largest primary storage field sales force and the storage industry's most vocal
marketing machine. Increasing sales from partners drive more business than its direct sales.
EMC offers traditional software-based backup with NetWorker, obtained through the 2003 acquisition of
Legato Systems. NetWorker is a mature offering built using an older client/server architecture. Avamar,
acquired by EMC in 2006, is known for its source-side deduplication and is often sold as a prepackaged
appliance, the Avamar Data Store. Avamar has been scaling up to address the requirements of larger
data centers with its strong support for VMware, NAS, remote offices and desktops/laptops. Avamar's
VMware support with changed block tracking (CBT), from not only a backup, but also a recovery use
case is unique in that it minimizes the amount of data to be moved for backup and restore operations.
EMC's Avamar and NetWorker are the focus of this evaluation, but EMC offers Data Domain as a
deduplicated backup target and the Disk Library for mainframes. Its Mozy product provides cloud-based
backup services. EMC sells its backup portfolio (e.g., Avamar and Data Domain) to many cloud backup
providers. Various levels of integration are provided among the products, with a short- and long-term
road map for additional unification and commonality of components and management. Although all of
EMC's offerings are intended to be able to be deployed as stand-alone, there is overlapping functionality
among the products.
Key to EMC's continued success will be its ability to couple the products more tightly for those seeking
complete solutions, broader and more heterogeneous support of snapshot and replication, and
maintaining or even improving the level of customer support as its market penetration increases.
Gartner does hear concerns regarding the length of time that tighter product integration, new features
(e.g., Avamar tape support) and easier management of many instances of the products are taking;
however, in May 2012, EMC refreshed Avamar and Data Domain, which delivered improvements in
performance, scalability and continued levels of integration, along with Avamar tape support.
Strengths
Avamar provides strong support with compelling capabilities for VMware and Hyper-V, NAS,
remote-office and laptop backup.
NetWorker is rejuvenated with code sharing of application and VMware support from Avamar, and
improved customer support, bringing updated capabilities to the large enterprise scalability that
NetWorker offers.
Omnipresent marketing and sales the storage industry's largest internal sales force and Velocity
partner program can provide many customer-facing resources.
Cautions
Some customers have reported that the Avamar interface, once simple and easy to use, has
become more complex and cumbersome.
EMC has been delivering points of architectural integration and common management in the
portfolio, but a fully integrated design is not yet available for all of the software components and
may take several years to unfold.
Customers and prospects have expressed concerns over Avamar pricing, especially at scale,
although EMC reduced prices for Avamar in the first quarter of 2012.
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EVault, a Seagate Company

In the previous version of this Magic Quadrant the company was profiled as i365, but in late 2011 the
company name was changed back to EVault, a Seagate Company to capitalize on brand recognition.
EVault targets the midmarket, as well as large enterprise remote and branch offices with its onpremises, cloud, appliances, endpoint protection and managed services. Today, nearly half of EVault's
customers store data in one of its 12 secure data centers in the U.S., Europe and Canada. EVault claims
to have over 35,000 customers for its on-premises solution and hosted service and through its many
OEM partners.
The company is betting that the cloud will play a significant role in the future of data protection, and the
functionality it delivers supports on-premises deployments, cloud services and a disk-to-disk-to-cloud
hybrid model called cloud-connected backup and recovery. Numerous features enable efficient WAN
utilization, including deduplication and compression of data at the source, with additional deduplication
performed at the target. The product includes a Quick File Scanning (QFS) capability that identifies
changed files using hash values and position indicators, and what it calls "adaptive compression," which
allows for dynamic adjustment of compression algorithms based on compressibility of the data, the
relative availability of CPU and bandwidth. The company also offers bare-metal restore, CDP and
replication, as well as an EVault Cloud Disaster Recovery Service that provides guided recovery and
access to systems and data in remote/virtualized environments with guaranteed SLAs of four, 24 and
48 hours, depending on the service level. Support for vStorage APIs for Data Protection was added in
2011, as was support for endpoint protection (EVault Endpoint Protection) through an OEM partnership
with Datacastle.
EVault offers services that range from backup and recovery in Statement on Standards for Attestation
Engagements(SSAE) 16 compliant data centers, to physical transport services, recovery as a service,
and disaster recovery planning, testing and cloud-readiness consultations. Sales and marketing
programs are available as part of the EVault Partner Program, while the EVault Cloud-Connected
Service Provider program enables value-added resellers (VARs) and MSPs to offer cloud backup services
backed by the EVault Cloud. EVault technology also powers the offerings of cloud services providers,
data centers, telcos, independent software vendors (ISVs) and others alliance partners.
While EVault offers solid backup capabilities, competitors have been faster at delivering new
functionality and improved interfaces, and have articulated a more comprehensive backup/recovery
vision for the future. Features that are common in other solutions such as advanced client
management, updated console, object-level recovery within VMs and plug-in support for Exchange
2010 are 2012 road map items. Gartner expects many current product feature limitations to be
addressed.
Strengths
Cloud-connected offerings that deliver a combination of on-premises, hybrid and secure data
management in the cloud work well for the midmarket ROBO environments.
The product is available in North America, Europe, Latin America and Asia/Pacific via a large set of
VARs, MSPs and hosted service providers.
The new EVault Endpoint Protection product, offered on-premises or as a cloud service, provides
data protection and integrated security features like remote wipe, port access control and GPS
tracking for laptops.
Cautions
The company is slow to add competitive functionality.
Some administrative challenges users like the EVault Central Control feature, but cite the
WebCentral Control as an area for improvement.
EVault will be dependent on enterprise adoption of cloud services to realize its strategic vision of
the cloud as playing a large role in data protection and to acquire more enterprise customers.
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FalconStor Software
FalconStor was founded in 2000. In 2003, the company delivered its VTL software, which went on to
generate significant revenue, largely from OEM partners notably EMC. Later, heterogeneous
replication, CDP and software-based deduplication were added through its CDP and Network Storage
Server products, which are the focus of FalconStor's inclusion in this research.
During the last three years, the company began expanding into larger-enterprise sales, and replacing
declining OEM revenue with sales of its non-VTL recovery solutions. OEM revenue accounted for just
over half the company's revenue in 2007, while it now represents less than 10%, as FalconStor
transitions to being more of a supplier of recovery products, rather than as a component technology in
other solutions. The company touts nearly 4,500 customers for all its products.
FalconStor is becoming better-known for its CDP, and its heterogeneous snapshot/replication
capabilities for physical and virtual servers, compared with its VTL software. The company delivers
these recovery solutions as installable software, a virtual appliance and as preconfigured hardware
offerings. FalconStor has seen significant turnover, including in sales and at the executive levels. In the
first half of 2011, the company announced a new product that would better integrate all recovery
capabilities, and offer a more service-oriented management console, but this has yet to be delivered
one year later; however, Gartner expects this to ship in 3Q12.
At times, customers have complained that FalconStor's product packaging, feature description and
overall external messaging are confusing. However, users often praise the amount of recovery
capabilities and the ease of managing the solution. FalconStor offers broad application integration
through a single agent, and an off-host VM snapshot function. FalconStor provides agentless backup for
VMware environments. References noted the ability to replicate local disk along with storage area
network (SAN) data within the same process, offloading backup from production servers, quiescing
multiple systems (metadata and production data, if housed separately) and fast restore speeds as key
product features.
FalconStor's future focus will revolve around scalability by increasing the repository size, offering
performance through enhanced deduplication and protection, and introducing an updated console and
analytics in support of larger enterprise environments. If FalconStor can deliver on these capabilities,
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which include up leveling data protection to be more service-oriented, then awareness and expanded
routes to market improvements will be key improvement needs.
Strengths
Flexible and broad recovery solutions, ranging from CDP, heterogeneous server-based snapshot
and replication to VTL capabilities, all offer data-reduction capabilities.
FalconStore uses application-aware snapshots for near-instant restores.
RecoverTrac feature streamlines testing and execution of recovery plans for local and remote data
protection.
Cautions
Continued turnover within the company's management (high-level executives and North American
sales) can mean that company and product vision take more time to realize.
Be aware of overall cohesiveness, integration and administration of the product. Product code is
sometimes released with quality concerns that are addressed postrelease; however, customers
report that code quality improved in the last year and is a focus of the new management team.
Users have cited error reporting as being cryptic.
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IBM
Historically, IBM TSM has been known for its pioneering use of technologies like the incremental forever
model of backup processing, using a semirelational database for a catalog (TSM has since moved to
DB2 as a catalog), and the application of a rich set of policy constructs in lieu of the more traditional job
-based approach. While offering many compelling benefits, the perceived administrative challenge of
managing the product remains an issue. While the industry has largely adopted a backup approach that
is similar in nature, even after rewrites and much improvement, the perception is still that TSM is more
challenging to manage than other large-enterprise solutions. For almost 15 years, the recovery portfolio
was developed in-house. In late 2007, IBM acquired Arsenal Digital Solutions, which brought in
software as a service (SaaS) backup. In 2008, IBM acquired FilesX, which provided software-based
replication and CDP, and acquired Diligent for hardware-based deduplication and VTL capabilities. In
2011 and 2012, IBM has seen greater uptake with cloud and MSPs, as well as expanded SMB sales
through partners.
While IBM has leveraged its large direct sales force, the portfolio generates the majority of its revenue
from worldwide business partners. Customers cite the portfolio's ability to scale to handle very large
recovery requirements, and the vendor's service and support receive the highest marks of any
enterprise recovery product. However, the company often receives low to no credit for its recent
technical accomplishments (such as the no-charge target-side and client-side deduplication and the new
integrated, and also free of charge, Cognos reporting engine). The move to DB2 as the back-end
database has resulted in even greater scale for a single TSM instance, as well as a smaller footprint for
the TSM catalog. While initially late with robust VM support, the 2011 TSM for Virtual Environments is
helping to address this gap. Gartner expects expanded VM functionality to be delivered in late 2012.
New capacity-based licensing options have been much more favorably received than the cryptic
Processor Value Unit (PVU) method; customers site this pricing model as allowing them to deploy
greater backup capabilities.
While very scalable and robust, the TSM management console is daunting for some. However, IBM
indicates that a new UI is planned for 2013. More so than other large-enterprise backup vendors, the
administrative console and reporting engine seem to be in a constant state of redress as IBM seeks to
counter the perception of TSM's being more complex to manage. Given past issues in this area,
customer skepticism remains regarding future success.
Strengths
A major market share player, IBM TSM offers midsize to large enterprise end-to-end recovery
capabilities, from single machine to the largest enterprise to cloud and other managed services, in
addition to dedicated recovery appliances (VTLs, preconfigured backup servers, etc.) and storage
infrastructure.
It was the first to market with incremental forever backup processing and a broad set of nocharge data reduction and reporting features.
Customers and references cite the portfolio's scalability, code quality and strong support staff as
major reasons for choosing, and remaining with, the solution.
Cautions
More complete server virtualization support and exploitation remains a future deliverable, despite
2011 enhancements.
In contrast to the rest of the large enterprise backup providers, IBM's approach to snapshot and
replication remains largely IBM-centric, offering no native support for non-IBM platforms, such as
EMC or NetApp.
TSM has delivered the ability to replicate data from one TSM server to another. Broader federated
TSM server management, TSM load balancing and availability options have yet to be provided,
unlike some of the competition.
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NetApp
NetApp is a provider of primary storage solutions, and is increasingly being used and considered for
backup and recovery. NetApp is well-known in the industry for storage in general, but only in recent
years has it become a major vendor in the pure-play backup market. Foundational to the company's
data protection strategy is the ability to take numerous, space-efficient snapshots without incurring a
performance penalty and thus adversely affecting users or applications.
In 2003, NetApp delivered the V-Series of storage virtualization appliances, which extended its
snapshot, replication and subsequent data reduction capabilities to third-party disk storage. Soon after,
NetApp introduced a more traditional server-based backup product to capture data via block-level
incremental snapshots from distributed systems servers and send it back to NetApp storage. Open
Systems SnapVault (OSSV) claims a base of nearly 90,000 licenses. In 2005, the company began
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delivering application-specific management for snapshot and replication modules with its NetApp
OnCommand SnapManager portfolio, which was early to offer application administrator-managed
recovery capabilities, freeing up the backup and disk administrators. The company's Protection Manager
was delivered in 2007 to automate provisioning secondary storage, execute protection policies and
manage the overall relationships among SnapMirror, SnapManager, SnapVault, OSSV and NetApp
primary snapshot copies.
In mid-2011 NetApp entered into an OEM agreement with CommVault to offer backup capabilities with
a solution called SnapProtect, which is licensed on a storage controller basis (as opposed to capacitybased licensing). SnapProtect is complemented by a partnership with Syncsort (see Syncsort) that
dates back to 3Q10 and an increased relationship with Symantec, which will include a resell of
NetBackup Replication Director in 1H12 (see Symantec), which started in 1Q12. NetApp contributed
intellectual property to the CommVault, Symantec and Syncsort solutions.
In the last four years, Gartner clients have increasingly been evaluating NetApp as a backup platform
provider. Interest in NetApp for backup became more pronounced at the beginning of 2007, when the
company was early to market with a deduplication capability that became free of charge in 2008. To
some, the combination of taking frequent application-aware snapshots that were easy to manage, and
then storing them in a deduplicated and compressed state in place of licensing and managing traditional
backup software and all its agents is appealing. NetApp's block incremental replication D2D backup
methodology includes deduplication and compression, and offers benefits over traditional file-level
backup. Over the past several years, Gartner has noticed a small but growing minority of organizations
claiming to have augmented or entirely replaced traditional backup with NetApp recovery solutions.
NetApp is betting that the future backup mentality will resonate with the notion of backup being built
into the storage platform i.e., through limited intellectual offerings of its own, but mostly through a
broad partner ecosystem, more customers will choose NetApp for primary and secondary (backup)
storage. If this occurs, expect NetApp to push hard for SLA-oriented backup and recovery capabilities.
Strengths
Snapshot techniques do not require file system scans to detect new and changed data. Backups
and restores can be done rapidly, with the backup window being nearly eliminated.
Customers and references cite the portfolio's ease of use and ability to manage many terabytes to
petabytes worth of recovery data with less staff as major reasons for investing in the solution.
The ability to delegate application and VM backup and recovery activities to application and
backup administrators to offload the storage team from being as directly involved with all backup
provisioning operations is advantageous.
Cautions
NetApp's OSSV software for capturing data that does not reside on NetApp storage offers broad
file system coverage, but only SQL Server application support.
Full realization of the data protection benefits of NetApp's recovery portfolio may require partner
solutions, such as those from CommVault (Simpana) or NetApp's SnapProtect, Quest Software
(NetVault), Symantec (NetBackup) or Syncsort (BEX) to extend the capabilities and supported
environments.
NetApp's diverse backup and overall data availability offerings include a wide range of NetApp
solutions, as well as partner solutions. Some customers have reported that understanding which
solution to use can be confusing.
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Quest Software
In January 2011, Quest Software completed its acquisition of BakBone Software. This rounded out
Quest's portfolio of data protection products, which now includes the BakBone NetVault portfolio,
vRanger (through the Vizioncore acquisition in 2008), LiteSpeed and Recovery Manager. Quest
traditionally focused on database management, but broadened its portfolio to Windows and
virtualization management, and to the data protection market. Quest focuses its efforts on six core
business units, with the backup unit formally coming together in June 2011.
NetVault historically targeted the midmarket, looking to capture customers that needed more scale than
Symantec's Backup Exec or CA's ARCserve can provide, as well as opportunistically selling to large
enterprises, often with disruptively low pricing. More recently, there has been an emphasis on Teradata,
Quest's largest OEM, as well as an OEM deal with NEC. The NetVault side of Quest is focusing on broad
server platform and application support, with a wide range of data protection solutions, including
diverse platform support, and being quite strong in Linux environments and offering solid NetApp
support.
Users have highlighted NetVault as being easy to use. Its CDP and deduplication technology have
garnered positive feedback from a sampling of its customers. With Quest's go-to-market channel
model, NetVault should be able to better penetrate the midmarket, due to increased sales support,
expanded business partner channels and additional development resources.
The vRanger product is targeted at VMware-specific backup use cases and provides one-pass backup
and granular recovery for Microsoft Exchange, SharePoint and Active Directory. It was an early entrant
into the VM backup space. Although new competition gained traction in 2010 and 2011, Quest has been
steadily updating vRanger's feature set to address this. vRanger utilizes patented Active Block Mapping
and VMware support to reduce the backup footprint; it also provides a fully integrated backup catalog,
which offers full search capabilities, including advanced search criteria with a right-click recovery.
LiteSpeed for SQL Server and LiteSpeed Engine for Oracle provide tight integration with databases and
are often used in conjunction with another backup product, exploiting LiteSpeed's ability to decrease
backup size (utilizing its adaptive compression) and backup/restore times. Also, vRanger is agentless.
Quest continues to work on integrating its data protection portfolio, already delivering a common
deduplication engine across the products (LiteSpeed, NetVault and vRanger) and is in the demo stage
of a unified backup and recovery console (NetVault Extended Architecture), which initially unites three
of its backup solutions. Quest continues to build on deeper application support, leveraging CDP, and
improving data protection SLAs.
Quest, a publicly traded company, recently announced a go-private transaction. As of the date of
publication of this report, this transaction was still in process.
Strengths
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Quest provides robust platform support, including Windows, Linux, Unix, Teradata and Apple Mac.
CDP data capture and fast recovery times leverage NetVault FastRecover.
Strong VM support includes one-pass backup and granular recovery capability for Exchange,
Active Directory and SharePoint.
Cautions
The administrative console for NetVault is aged and lacks integrated unified administration for the
various Quest backup products. The company says it plans to address both of these concerns with
the forthcoming launch of the NetVault XA platform.
Several users have cited performance issues with upgrades for vRanger.
There is a lack of integrated support for array-based replication/snapshots outside of NetApp.
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Symantec
Symantec's major entrance into the backup/recovery market came with its announcement at the end of
2004 to acquire Veritas Software for $13.5 billion. Veritas brought to Symantec two main backup
product lines: NetBackup and Backup Exec. Veritas had acquired Backup Exec in the Seagate Software
merger in 1999, to add Windows support to the vendor's dominant Unix position, represented by
NetBackup. These product lines continue to be largely two different code bases targeted at two different
audiences: NetBackup at the enterprise and Backup Exec at SMB and ROBO markets; however, in the
last three years, there has been code sharing around deduplication, virtualization, OpenStorage (OST)
and Windows application support.
NetBackup and Backup Exec are market-share-leading solutions in the enterprise and midsize
enterprise segments, respectively. NetBackup is the single largest revenue producing product in
Symantec's portfolio and in the overall backup software market. Symantec offers solid deduplication
software, as well as a successful line of integrated backup and deduplication appliances. The Symantec
OST interface allows integration with other backup solutions to be managed under one console, and to
minimize data transfer. In 2011, Symantec introduced further cloud-based protection capabilities
through Backup Exec.cloud and a cloud disaster recovery partnership with Doyenz, in addition to
support for other cloud storage providers.
With over 1,200 engineers working on its backup solutions, Symantec launched major upgrades in 2012
for Backup Exec (version 2012) and NetBackup (version 7.5) on the same day around the world.
Symantec is having success with its capacity-based licensing schemes to address previous concerns
over pricing and maintenance.
From 2009 and to early 2011, Gartner heard concerns from Symantec backup customers, particularly
NetBackup organizations, about the company's commitment to backup, confusion on road maps and
maintenance pricing. Starting in 2010, but more fully realized in 2011, Symantec updated its pricing
schemes, has again become very vocal in the backup market (as during its heritage Veritas days) and
has tightly coupled the engineering code sharing and the marketing efforts of its two flagship backup
offerings. The result has been a much more favorable view of the company and a well-communicated
set of product enhancements and futures. Notably among the new capabilities are NetBackup
Accelerator for significantly reducing the backup window, as well as search and Simplified File Recovery
for end-user restore and enhanced Granular Recovery Technology for single item recovery from
applications running in a VM. New features, such as Replication Director, which manage array-based
snapshots, initially offer limited data types and storage platform support. Gartner believes that the near
-term road map for expanded storage array snapshot and replication support over the next year is
solid. In the long term, Symantec is likely to try to unify backup, high availability and disaster recovery.
Strengths
The market share leader of large enterprise and SMB backup offers end-to-end recovery
capabilities from a single machine to the largest enterprise to cloud services via software-only and
preconfigured appliances.
New NetBackup features such as Backup Accelerator, Replication Director and enhancements to
the Ops Center UI and deduplication algorithms represent a return to greater development
investment.
The new task-oriented UI and the broad VMware and Hyper-V file and application support are
often highlighted as being strong features in Backup Exec 2012.
Cautions
NetBackup customers have raised concerns over deduplication rehydration performance
(expanding deduplicated data in order to write out to tape), as well as setup and configurations
issues with the SharePoint agent.
The new Backup Exec 2012 administrative console is now server-centric versus being job-based,
which may be challenging for longtime users to adjust to.
While Gartner has seen material improvement over the last year, the perception of NetBackup and
Backup Exec 2012 customer support is highlighted as an issue by some customers.
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Syncsort
Syncsort BEX is sold worldwide and, since 2010, exclusively through a set of distribution partners
(Arrow and Avnet in North America and EMEA, both top NetApp partners) and value-added resellers, as
the previous direct sales effort was decommissioned. Syncsort has implemented a strategy to enhance
the value of its backup software by offering block-level incremental and application-aware extensions
for NetApp's storage array-based snapshots.
In September 2010, Syncsort and NetApp expanded their long-standing partnership to deliver NetApp
Syncsort Integrated Backup (NSB), which offers value-added extensions to NetApp's core data
protection technologies. NSB combines Syncsort software, NetApp Snapshot, clone and replication
technology, deduplication and compression and NetApp disk storage into an integrated solution.
Syncsort offers a tiered recovery model, including file/object restore, volume/disk recovery (via
snapshots), application recovery, bare-metal recovery and what it calls "Instant Virtualization." Instant
Virtualization provides the fast (typically 10 minutes or less, regardless of the amount of data) recovery
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of a backup dataset as a VMware VM, which can quickly be used for production activity. After the
restoration is complete, Syncsort's software automates the Storage vMotion process to switch the
running VM and the new clone. A longtime backup, window-reducing technology, fast and granular
recovery options and ease of use are among the highlights that customers and prospects routinely
mention.
Syncsort is focused on NSB. Customers on the legacy BEX software will likely be migrated to the new
packaging model. NSB is offered as a midsize enterprise solution, and can be deployed by MSPs that
service this market as well. Gartner is increasingly seeing the solution in enterprise accounts,
particularly for VM, remote office and departmental backup. In early 2012, NSB was launched in the
Asia/Pacific region with Distribution Central in hopes of attaining the same level of traction that the
integrated solution has achieved in North America and Europe, where larger deal sizes and
consideration in new accounts has resulted in over 400 new customers.
Syncsort's ability to achieve traction in its new primary packaging option (NSB) and route-to-market
(partner-only and NetApp) model will determine the company's ability to reach a broader customer
base with what seems to be innovative, market-resonating features. Gartner expects Syncsort to
update its UI and further exploit its grid-based architecture to increase its penetration in lower-end and
enterprise markets.
Strengths
Syncsort has the capability to provide fast and granular object, file or complete data center
recovery from a single backup image.
Solid server virtualization and NAS support are use cases where the solution offers compelling
capabilities.
A block-level incremental approach offers solid data reduction, which is further enhanced by
NetApp's deduplication and compression features.
Cautions
Very little mind share for BEX and the stand-alone offering will give way to the integrated NSB
solution.
Depending on customer implementation choices, recovery from tape can require a resource and
time-intensive restore of an entire snapshot to disk, even if only a single object or file is desired.
Syncsort's success in the backup market looks to be completely tied to NetApp, which has its own
data protection capabilities and a number of other backup partnerships.
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Vendors Added or Dropped

We review and adjust our inclusion criteria for Magic Quadrants and MarketScopes as markets change.
As a result of these adjustments, the mix of vendors in any Magic Quadrant or MarketScope may
change. A vendor appearing in a Magic Quadrant or MarketScope one year and not the next does not
necessarily indicate that we have changed our opinion of that vendor. This may be a reflection of a
change in the market and, therefore, changed evaluation criteria, or a change of focus by a vendor.
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Added
Quest Software, which acquired the previously included BakBone Software, was added to this
Magic Quadrant.
Note that i365 changed its company name and is known as EVault, a Seagate Company; however,
this does not represent an addition.
Autonomy, an HP company, is the new name for the company that includes the merger of
Autonomy, HP and Iron Mountain.
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Dropped
Three vendors have been dropped from this Magic Quadrant:
Atempo was acquired by ASG Software, which is expanding into archiving and retains the Atempo
backup products. Evidence of active market expansion was not met in 2012.
BakBone Software was acquired by Quest Software and its backup/recovery software assets are
now consolidated into the Quest evaluation.
In 2011, Iron Mountain's digital assets were acquired by Autonomy. In late 2011, Autonomy was
acquired by HP. All three companies' backup/recovery software capabilities are represented by the
name Autonomy, an HP Company.
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Inclusion and Exclusion Criteria

The focus of the Magic Quadrant for Enterprise Backup/Recovery Software is on disk-based capabilities.
We used a different set of inclusion criteria. We know that some readers may compare the two research
documents. As such, we wish to emphasize two important differences in criteria:
To be eligible for this year's Magic Quadrant, a vendor must be able to capture data and not
deliver only a disk target. This change in criterion was done to exclude vendors that only deliver a
VTL and other disk-based backup appliances and do not possess a backup software application. If
a vendor meets all the criteria and also delivers a hardware-based solution, such as a VTL and/or
a disk-based backup appliance, then that is factored into the evaluation of its overall recovery
portfolio.
In the retired MarketScope, there were requirements to support physical tape. While supporting
physical tape is a valuable capability, tape support is not a requirement for this Magic Quadrant;
however, tape support positively affects the vendor's evaluation.
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In an attempt to ensure that the most market-relevant solutions are covered in this Magic Quadrant,
the following criteria needed to be met at the time of our initial research and survey work:
1. Vendor's portfolio must be able to capture data directly and not rely solely on a third party
and/or partner capabilities for data capture/ingestion. The vendor must possess heterogeneous
backup software capabilities.
2. The vendor must possess some form of a backup catalog to track the protected (backed up) data
and potentially the many resulting copies of that data.
3. The solution must support files and multiple applications on Windows, and either Linux or one or
more Unix OS (AIX, HP-UX, Solaris) in physical and virtual deployments.
4. Solution(s) must natively support writing data to disk targets, and optionally support writing to a
physical tape destination.
5. Solution(s) must be available for purchase as an on-premises owned/licensed program product
and not only as a service.
6. The vendor must achieve more than $30 million in annual new license and maintenance revenue.
7. The company should have a growing installed base of customers and be actively expanding in
the enterprise backup/recovery market.
8. The vendor must have disk-based backup/recovery solution commercially available and have at
least 10 active references using the solution in a production scenario to protect heterogeneous
systems (Windows, and either Linux or one or more Unix OS) in a physical and a server
virtualized environment.
9. The vendor must actively market its branded backup/recovery products in at least two major
regions (for example, North America, EMEA, or Japan and Asia/Pacific).
10. The provider must be the originator of the required capabilities and meet all the above
requirements via intellectual property that it owns, and not rely exclusively on third-party
solutions to meet these criteria.
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Evaluation Criteria
Ability to Execute
Gartner analysts evaluate technology providers on the quality and efficacy of the processes, systems,
methods or procedures that enable IT provider performance to be competitive, efficient and effective,
and to have a positive impact on revenue, retention and reputation. Ultimately, technology providers
are judged on their ability and success in capitalizing on their vision. The Ability to Execute axis
highlights the vendor positioning directly attributable to that vendor's actions. While highly important,
the product or service attribute is just one of the seven attributes Gartner evaluates to determine a
vendor's placement on the Y-axis of the Magic Quadrant.
Product or Service: Core goods and services offered by the technology provider that compete
in/serve the defined market. This includes current product/service capabilities, product quality, feature
sets and skills, primarily offered natively as defined in the market definition. This is the evaluation of
how well a vendor does in building the solution that the market wants and perceives as being worthy of
new investments ideally resulting in a three- to five-year strategy based on the vendor's portfolio
(versus tactical or point-product usage). For more on Gartner's view about the elements of a solid,
future-oriented strategy, see "The Future of Backup May Not Be Backup."
Overall Viability (Business Unit, Financial, Strategy and Organization): Viability includes an
assessment of the overall organization's financial health, the financial and practical success of the
business unit, and especially the likelihood of the individual business unit to continue to invest in
backup/recovery products, and to continue offering these products and advancing the state of the art
within the organization's overall portfolio of solutions.
Sales Execution/Pricing: The technology provider's capabilities in all presales activities and the
structure that supports them. It includes deal management, pricing (acquisition, but especially
maintenance) and negotiation, presales support, and the overall effectiveness and timeliness of the
sales channel.
Market Responsiveness and Track Record: Ability to respond to, change direction, be flexible and
achieve competitive success as opportunities develop, competitors act, customers' needs evolve and
market dynamics change. This criterion also heavily considers the provider's two-year history of
responsiveness in meeting or being ahead of the market.
Marketing Execution: The clarity, quality, creativity and efficacy of programs designed to deliver the
organization's clear and differentiated message to resonate and influence the market, promote the
brand and business, increase awareness of the products and establish a positive identification with the
product/brand and organization in the minds of buyers. This mind share and amount of buzz can be
driven by a combination of publicity, promotions, thought leadership, word-of-mouth and sales
activities. This directly leads to unaided awareness (Gartner end users mentioned the vendor without
being prompted) and a vendor's ability to be considered by the marketplace.
Customer Experience: Relationships, products and services/programs that enable clients to be
successful with the products evaluated. Specifically, this includes the ways customers receive technical
or account support, as well as the perception of how accurate, effective and timely this support is. This
can also include ancillary tools, customer support programs (and their quality), availability of user
groups, service-level agreements, etc.
Operations: The ability of the organization to meet its goals and commitments. Factors include the
quality of the organizational structure, including skills, experiences, programs, systems and other
vehicles that enable the organization to operate effectively and efficiently on an ongoing basis (see
Table 1).
Table 1. Ability to Execute Evaluation Criteria

Evaluation Criteria
Weighting
Product/Service
high
Overall Viability (Business Unit, Financial, Strategy, Organization)
standard
Sales Execution/Pricing
high
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Weighting
Market Responsiveness and Track Record
high
Marketing Execution
high
Customer Experience
high
Operations
low
Completeness of Vision
This evaluation is based on the vendor's ability to convincingly articulate its future product direction and
demonstrate innovation in meeting customer needs, enabling the vendor to more-effectively compete in
the market. The credibility of a vendor's vision is weighed against its past ability to execute against
previously stated plans. Market understanding should be the guiding factor in new product development
to ensure that the engineered product meets customer needs. Managing the complexity of storage
environments requires innovative approaches that will distinguish leaders and delight customers.
Ultimately, technology providers are rated on their understanding of how market forces can be
exploited to create opportunities for the provider. As such, the Completeness of Vision axis focuses on
potential, and measures the vendor's historical ability to deliver solutions in advance of widespread
market demand.
A vendor with average vision will anticipate and respond to change by accurately perceiving market
trends and exploiting technologies. However, a vendor with superior vision can anticipate, direct and
initiate market trends. While highly important, the product attribute is just one of the attributes that
Gartner evaluates to determine a vendor's placement with respect to vision on the X-axis of the Magic
Quadrant.
Market Understanding: The ability of the technology provider to understand buyers' needs and
translate these needs into products and services. Vendors that show the highest degree of vision listen
and understand buyers' wants and needs. The more visionary not only can observe, but also can
enhance those wants with their added vision and potentially even shape or move the market in a new
direction, or accelerate market activity and trends.
Marketing Strategy: A clear, highly differentiated set of messages consistently communicated
throughout the organization and externalized through the website, advertising, customer programs,
public events and tradeshows and positioning statements. In a world where many vendors and products
sound similar, it is vital to know what the message is, how the message is distributed, what vehicles are
used to effectively communicate it, and how well the buying public resonates with and remembers that
message.
Sales Strategy: The strategy for selling a product that uses the appropriate network of direct and
indirect sales, marketing, service, and communication affiliates that extend the scope and depth of
market reach, skills, expertise, technologies, services and the customer base. This also includes the
ability for the sales team to effectively and clearly communicate the current capabilities along with the
vision and road map, while also differentiating the offering(s) from the competition.
Offering (Product) Strategy: A technology provider's approach to product development and delivery
that emphasizes differentiation, compelling functionality, ease of deployment and ongoing
administration, methodology and feature sets as they map to current and future requirements. The
offering needs to be capable of meeting the current and future tasks, but also must be configured and
managed so that the capability of the product is easily exploited. The product should be extensible so
that today's investments can be leveraged in the future.
Business Model: The soundness and logic of a technology provider's underlying business proposition.
Vertical/Industry Strategy: The technology provider's strategy to direct resources, skills and
offerings to meet the specific needs of individual market segments, including verticals.
Innovation: Direct, related, complementary and synergistic layouts of resources, expertise or capital
for investment, consolidation, defensive or pre-emptive purposes. This includes the track record for
innovation and current production exploitation of new capabilities, as well as the near-term (less than
12 months) upcoming feature set along with the longer-term road map.
Geographic Strategy: The technology provider's strategy to direct resources, skills and offerings to
meet the specific needs of geographies outside the vendor's "home" or native geography, either directly
or through partners, channels and subsidiaries, as appropriate for that geography and market (see
Table 2).
Table 2. Completeness of Vision

Evaluation Criteria
Evaluation Criteria
Weighting
Market Understanding
high
Marketing Strategy
standard
Sales Strategy
high
Offering (Product) Strategy
high
Business Model
low
Vertical/Industry Strategy
low
Innovation
high
Geographic Strategy
standard
Quadrant Descriptions
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Leaders
Leaders have the highest combined measures of Ability to Execute and Completeness of Vision. They
have the most comprehensive and scalable product portfolios. They have a proven track record of
financial performance and established market presence. For vision, they are perceived as thought
leaders, have well-articulated plans for enhancing recovery capabilities, improving ease of use, and
increasing their scalability and product breadth. A fundamental sea change is occurring in the recovery
market. For vendors to have long-term success, they must plan to address the legacy requirements of
traditional backup and recovery, while looking to expand their integration with and exploitation of
snapshot and replication technologies. A cornerstone for Leaders is the ability to articulate how new
requirements will be addressed as part of their vision for recovery management. As a group, Leaders
can be expected to be considered part of most new purchase proposals, and have high success rates in
winning new business. This does not mean, however, that a large market share alone is a primary
indicator of a leader. Leaders are strategic vendors, well-positioned for the continued industry
consolidation. The Leaders in this Magic Quadrant are CommVault, EMC, IBM and Symantec.
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Challengers
Challengers can execute today, but have a more limited vision than Leaders, or have yet to fully bring
to market, through product and marketing, their vision. They have capable products and can perform
well for many enterprises. These vendors have the financial and market resources and capabilities to
potentially become Leaders, but the important question is whether they understand the market trends
and market requirements to succeed tomorrow. A Challenger may have a robust backup portfolio, but
has not yet been able to expand its market share, or has been slower to articulate how it will address
future requirements in a server virtualized data center, the remote office and deduplication, or to
exploit snapshot and replication. These vendors may not devote sufficient development resources to
deliver products with broad market appeal and leadership features. The Challengers in this Magic
Quadrant are Autonomy, an HP Company and CA Technologies.
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Visionaries
Visionaries are forward-thinking, advancing their portfolio capabilities ahead of the market, but their
execution has not propelled them into a Challengers or possibly Leaders position. These vendor(s) are
differentiated by product innovation and perceived customer benefits, but they have not achieved
solution completeness or the broad sales, marketing and mind share success required to give them the
high visibility of Leaders. Some vendors move out of the Visionaries Quadrant and into the Niche
Players Quadrant because their technology is no longer visionary (the competition caught up to them),
and/or they have not been able to establish a market presence that justifies moving up to the
Challengers Quadrant, or even remaining in the Visionaries Quadrant. NetApp is the only Visionary in
this Magic Quadrant.
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Niche Players
Niche Players are narrowly focused on a subsegment of the market or product mix, or they offer broad
capabilities without the relative success of competitors in other quadrants. In several cases, Niche
Players are very strong in the midsize enterprise segment, and also sell to the large enterprise, but with
offerings and overall services that, at present, are not as complete as other vendors focused on the
enterprise market. Niche Players may focus on a specific vertical market or a recovery use case of the
market and service it well; or they may simply have modest horizons and/or lower overall capabilities,
compared with competitors. Other vendors are too new to the market or have fallen behind and,
although worth watching, have not yet developed complete functionality or the Ability to Execute. The
Niche Players in this Magic Quadrant are Acronis; Asigra; EVault, a Seagate Company; FalconStor
Software; Quest Software and Syncsort.
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Context
Backup and recovery is one of the oldest and most frequently performed operations in the data center.
Despite the long timeline associated with backup, the practice has undergone a number of changes
(such as new recovery techniques and a new, expanded set of vendors to consider) and challenges,
such as how to protect server virtualized environments, very large databases, remote offices, and
desktops and laptops. Gartner end-user inquiry call volume regarding backup has been rising at about
20% each year for the past four years. Organizations worldwide are seeking ways to easily, quickly and
cost-effectively ensure that their data is appropriately protected. Organizations are also voicing the
opinion that backup needs to improve a lot, not just a little. The rising frustration with backup implies
that the data protection approaches of the past may no longer suffice in meeting current, much less
future, recovery requirements. As such, companies are willing to adopt new technologies and products
from new vendors, and have shown an increased willingness to switch backup/recovery providers to
better meet their increasing service levels.
The 2009 trends of incorporating more disk into the recovery process, deploying data deduplication and
treating disk as disk, versus seeking appliances with a VTL interface, accelerated in 2011. For a deeper
treatment on each of these topics, see:
"The Future of Backup May Not Be Backup"
"Best Practices for Addressing the Broken State of Backup" (Note: This document has been
archived; some of the content may not reflect current conditions.)
"Tape's Role Is Changing From Data Protection to Active Archiving"
"Survey Analysis: 2011 Data Center Conference, Backup Driven by Virtual Machine Recovery,
Varying Deduplication Strategies and Shortened Retention Policies"
During the past year, we saw a trend toward increasing consideration of a cloud-based recovery
implementation. In selected cases, large-enterprise server data was being moved to a cloud-based
backup/recovery solution, but the predominant amount of interest was for midsize enterprise servers
and branch-office and desktop/laptop data. In the large enterprise, the most common cloud backup
implementations have been for remote-office and desktop/laptop data. Gartner's worldwide survey data
suggests that organizations of all sizes will increasingly evaluate cloud-based recovery solutions;
2012-06-15
Strona 14 z 14
however, most enterprises favor continuing with on-premises disk backup capabilities that are
optionally also electronically vaulted to a cloud repository. Gartner expects remote office,
desktop/laptop and SMB backup workloads to move to the cloud first.
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Market Overview
Backup/recovery improvements and modernization remain a large end-user client inquiry topic, and
these activities come out near the top in polling regarding overall data management priorities for 2012.
Many organizations continue to rearchitect their backup infrastructures and support procedures in an
effort to modernize their approach to handle new data types and large workload volumes, and to
improve backup and restore times. Disk-based solutions, including backup directly to disk, server
virtualization backup features and deduplication technology, are among the key items being sought.
Mission-critical workloads are increasingly being deployed in server-virtualized environments, making
VMware, along with Microsoft Hyper-V and Citrix Systems XenServer backup more of mainstream
requirements. The cloud delivery model for backup/recovery is increasingly being considered for
enterprise recovery requirements especially for desktop/laptops and remote offices, and for some
organizations that are seeking tapeless implementations. The scope of enterprise backup has expanded
to sometimes include ROBO locations, as well as desktop, laptop and tablet protection, particularly for
key company executives.
Beginning in 2011, there have been expanded choices for data protection that include replication and
snapshots from hardware and software solutions, as well as new disk-based backup, deduplication
appliances and disk imaging software. Some customers have chosen to invest modestly in their backup
software in favor of augmenting (or even selectively replacing) backup applications with one or more of
these technologies.
Gartner has identified five key trends that will emerge over the next several years:
Re-expanding the number of backup solutions and technologies
Backup application switching
Decreasing backup data retention
Backup modernization
Deployment of new technologies and vendors
Notable recent backup and recovery acquisitions are:
February 2012, Dell acquired AppAssure.
December 2011, ASG Software Solutions acquired Atempo.
August 2011, HP acquired Autonomy. In May 2011, Autonomy acquired the digital assets from
Iron Mountain. The company was renamed Autonomy, an HP company.
The enterprise distributed system backup/recovery software market was valued at $3.8 billion in 2011,
and is projected to grow to $5.2 billion by 2016, for a five-year compound annual growth rate (CAGR)
of 6.5%. Symantec currently owns 34.1% of the market, a dominance that has slowly eroded over the
past five years. IBM and EMC make up the next tier of vendors on a revenue basis, with 17.3% and
17.0% market share, respectively. No other vendor has more than a 7% market share. In 2011,
CommVault and EMC increased their market shares. Along with Symantec, CA Technologies, IBM and
Quest Software slid slightly in market share in 2011.
For additional market and vendor research in the backup and recovery segment, see:
"Forecast: Enterprise Software Markets, Worldwide, 2009-2016, 1Q12 Update"
"Forecast Analysis: Enterprise Infrastructure Software, Worldwide, 2011-2016, 1Q12 Update"
"Market Share: Storage Management Software, Worldwide, 2011"
"Market Share Analysis: Storage Management Software, Worldwide, 2011"
"Market Share Analysis: Enterprise Distributed System Backup/Recovery Market, Worldwide,
2011"
"Vendor Rating: EMC"
"Vendor Rating: HP"
"Vendor Rating: NetApp"
"Vendor Rating: Symantec"
"Vendor Focus for Symantec: Storage and Server Management Offerings"
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http://www.gartner.com/technology/about/ombudsman/omb_guide2.jsp.
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2012-06-15

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Magic Quadrant for Enterprise Backup/Recovery Software

Magic Quadrant for Enterprise

STRATEGIC PLANNING ASSUMPTION(S)

Magic Quadrant for Enterprise Backup/Recovery Software

Source: Gartner (June 2012)

Vendor Strengths and Cautions

Magic Quadrant for Enterprise Backup/Recovery Software

2012 Gartner, Inc. and/or its affiliates. All rights

Magic Quadrant for Enterprise Backup/Recovery Software

Magic Quadrant for Enterprise Backup/Recovery Software

Magic Quadrant for Enterprise Backup/Recovery Software

EVault, a Seagate Company

Magic Quadrant for Enterprise Backup/Recovery Software

Magic Quadrant for Enterprise Backup/Recovery Software

Magic Quadrant for Enterprise Backup/Recovery Software

Magic Quadrant for Enterprise Backup/Recovery Software

Vendors Added or Dropped

Inclusion and Exclusion Criteria

Magic Quadrant for Enterprise Backup/Recovery Software

Table 1. Ability to Execute Evaluation Criteria

Overall Viability (Business Unit, Financial, Strategy, Organization)

Magic Quadrant for Enterprise Backup/Recovery Software

Market Responsiveness and Track Record

Source: Gartner (June 2012)

Table 2. Completeness of Vision

Offering (Product) Strategy

Source: Gartner (June 2012)

Magic Quadrant for Enterprise Backup/Recovery Software

Magic Quadrant for Enterprise Backup/Recovery Software

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