How To Leverage The Productivity of Facebook Ads With Power Editor - Kev Chavez - Your Keen & Crisp VP

HOW TO LEVERAGE THE
PRODUCTIVITY OF
FACEBOOK ADS WITH
Do you want to
optimize the goals
Your Keen & Crisp VP | KevChavez.com | All Rights Reserved
of your marketing
campaign such as
Awareness and Consideration?

Do you want to
increase conversions
on your website by
getting people to purchase

your valuable products?
Take advantage of
Facebook Power
Editor now!
NOW!
What is
?
Face Power Editor

is a bulk ads
creation and
management tool,
tailored specifically
for large
advertisers.
10
It is the best tool

for advertisers
11
who work at scale

and need
12
precise control of
their campaigns.
13
5 Reasons
Why You
Should Use
14
to Create
Facebook Ads
15
16
Custom Audiences
17
Lookalike
Audiences
18
Saved Audiences
19
Partner Categories
20
Conversion
Tracking
21
Conversion Specs
22
Domain Sponsored
Stories
23
Sponsored Search
Results
24
25
You should split

test your ads to
26
determine which
placements are
27
most efficient,
leading to the
lowest cost
28
per desired action

across:
29
30
Desktop
31
News Feed
(Desktop and
Mobile)
32
News Feed
(Desktop only)
33
Mobile only
34
35
Automatically
Optimize for
Actions
36
Manually Configure
Objectives and
Bids
37
Automatically
Optimize for
Actions
38
Overwrite Default
Conversion Specs
39
4. TARGETING
40
Create a Custom
Audience (you can
select
41
one, but it must be

created within
Power Editor).
42
Create a Lookalike
Audiences
43
Target by Partner
Categories
44
45
Take little time in

duplicating ads
46
Easily segment
targeting
47
Lets BEGIN!
48
First, open a browser by clicking it.
49
For this tutorial, let's

choose Google
Chrome
50
Double-click
this icon
51
A new window will pop-up
52
Click the URL
53
Type
https://www.facebook.com/ads/manage/powereditor
then hit Enter on your keyboard
54
Type your Email address or phone number
55
Type your Password
56
Click Log In
57
Click Download to Power Editor
58
Click your account
59
then click Download
60
Create a campaign by clicking +
61
A Create Ad window will appear
62
To create a campaign, click Create New
63
Type your campaign name here
64
To create ad set, click Create New
65
Type your ad set name here
66
Type the name of your ad
67
then click Create
68
Click Campaigns
69
You can edit your campaign here
70
You can choose your buying type
71
either at auction or fixed price
72
then select your campaign objectives
73
Click Ad Sets to edit ad sets
74
Type your Budget for the day/year
75
Select your Schedule Date/Time to start the ad
76
select an end date (optional)
77
Click Edit Audience
78
Type the Location of the
79
audience you awant to reach
80
Select the age-range you want reach
81
Select the Gender you want to reach
82
Type the Language you want to reach
83
Preferably, type English
84
Type the possible Interests of your target
85
or click Browse then select from choices
86
Type the possible Behaviors of your target
87
or click Browse then select from choices
88
then click Save
89
Select the placements for your ads
90
you can then select the most
91
website clicks at the best price
92
or set the amount a click
93
to your website is worth to you
94
then edit ads by clicking Ads
95
Select your Facebook page
96
Type your Website URL
97
Type the text/caption that tells
98
people what you're promoting
99
Describe your link in a way on
100
why people should click on it
101
Enter a brief but catchy headline
102
describing where people will visit
103
Enter the link as you want
104
people to see it in your ad
105
To upload photos, click Select Image
106
Drag and drop multiple images or
107
click to Upload Images
108
Click the images/s you want to post
109
Click Open
110
then click Select
111
Select your Call To Action
112
To use a conversion - tracking pixel,
113
click Create Pixel.
114
Click Choose a category you want to measure
115
then select from the choices below.
116
Type your tracking pixel name
117
Check this box here
118
then click Create Pixel
119
Check weather you can add the pixel
120
to your website or some elses.
121
Copy and paste the
122
provided code to your website
123
then click OK.
124
You can preview ads here
125
then Click Upload Changes.
126
Click Manage Ads
127
Click Billing
128
Click Payment Methods
129
then click Add Payment Method
130
Select your payment method
131
then click Continue.
132
Congratulations!
Wait for your ad
to get approved by
133
There you have it

134
Thank you for investing

on yourself
134
Apply what
you have
learned
135
and
136
137

How To Leverage The Productivity of Facebook Ads With Power Editor - Kev Chavez - Your Keen & Crisp VP

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HOW TO LEVERAGE THE

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Awareness and Consideration?

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

getting people to purchase

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Face Power Editor

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

It is the best tool

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

who work at scale

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

You should split

per desired action

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

one, but it must be

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Take little time in

First, open a browser by clicking it.

Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

For this tutorial, let's

A new window will pop-up

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Click the URL

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Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Type your Email address or phone number

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Type your Password

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Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

Click Download to Power Editor

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Click your account

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then click Download

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Create a campaign by clicking +

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A Create Ad window will appear

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To create a campaign, click Create New

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Type your campaign name here

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To create ad set, click Create New

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Type your ad set name here

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Type the name of your ad

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then click Create

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Your Keen & Crisp VP | KevChavez.com | All Rights Reserved

You can edit your campaign here