GIORGIA DI VITA

Portfolio

077567 60649

682 Pershore Road, B29 7NR

Birmingham West Midlands

EDUCATION

LICEO CLASSICO UMBERTO I

High school
diploma in humanities

ACCADEMIA DI BRERA
B.F.A in
New Technology of Art

ROMEUR ACADEMY
M.A. in
Cinema and TV

2004-2008

2008-2012

2012-2013

ARTISTIC EXPERIENCE

SOFTWARE SKILLS

WELCOME

Advertising

Branding

Adobe
Indesign

Adobe
Photoshop

Adobe
Premiere

After
Effects

75%

90%
90%

75%

90%

70%

Illustration

Packaging Design

Photography

Typography

LIKES

LANGUAGES

Italian

Editorial Design

70%

90%

Adobe
Illustrator

giorgiadivita@gmail.com

English

French
Art

Cinema

Meditation

Piano

Photography

PACKAGING

MACHO
Company
Concept
Target
Year

Scopri S.R.L.
Packaging

Old proposal

Men - Young adults

2015

Macho is a male underwear packaging design

created for Scopri S.R.L.
For their first venture into the underwear business,
the companys goal was to achieve a young,
captivating, and original design.
It was important to them that the design was
appealing for both wholesalers and shops.
A humorous and interactive approach was
taken by playing with elements of masculine pride and curiosity, and focusing
on
the
everyday
superhero
concept.
When lifting the individual box out, the customer
unexpectedly leaves the superhero in nothing
but his underwear.
8

Proposal accepted
9

CHRISTMAS BOX
Company
Concept
Target
Year

Scopri S.R.L.
Packaging
Adults and Children
2015

This design was created for Scopri S.R.Ls

new line of Christmas socks.

WOMAN FASHION
Company
Concept
Target
Year
10

Scopri S.R.L.
Packaging
Women
2014

This product packaging was created for the high end line of womens
tights, with the aim of being as classy as possible.

A versatile but elegant design was required

as the target audience was very wide.
Their aim was to sell them as stocking fillers.

A simple but precise design was used, employing a symmetrical shaped

box with an elegant colour scheme and layout, and the addition of a window
for a clear view inside.

By implementing a small window and utilising

a drawer type box, a clear view of the various
sock designs available is given.
11

CHILDREN LINE
Company
Concept
Target
Year

Scopri S.R.L.
Packaging
Children
2014
Proposals accepted

Alternative proposals

This project involved the restyling of an

entire line of childrens sock boxes for Sopri
S.R.L.
Their primary goal was to bring new life
and vitality to the visual aspects of the box
without deviating from the original brand
image too much, whilst optimising the size
in order to maximise transit capacity.
A style with clean geometric patterns and
bright pastel colours was chosen in order
to match the playful textures of the socks,
which were visible through the window
that was implemented into the cover.
12

13

ADVERTISING DESIGN

4
1

DRIVING SCHOOL
ADVERTISING
Company
Concept
Target
Year

16

Autoscuola Elena
Advertising
Teenagers
2015

This adverting campaign involved the creation of a billboard and leaflets for
Autoscuola Elena.
The companys aim was to increase the clients registrations for driving
lessons by creating a viral campaign.
The solution was a unique and interactive approach that employed humour
as a means to increase the companys presence within the target market.
Potential customers could take a funny picture of themselves reflected within
the mirrored surfaces in the billboard. Individuals could then post the image
on social media and for every registration linked to it, the driving school gave a
free driving lesson.
17

Advert LOVE STORY

Company

Scopri S.R.L.

Concept

Advertising

Target
Year

Men and Women

2015

This poster was designed to advertise

the launch of a new underwear line for
Scopri S.R.L.
Their goal was to integrate the promotion
of the new line, along with socks; their
main product.

Alternative proposal

A graphic style in line with the companys

requirements was chosen, and through
the use of a narrative style, the launch of
the new line was announced as though
there was a new love story between socks
and underwear coming out soon.
Proposal accepted
18

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BRANDING

YOKOKAWA
Personal Project
Company
Concept
Year

YOKOKAWA
Branding
2015

This project is an exercise into the

creation of business cards for a
hypothetical design studio or for an
architectural studio.
The style is minimal, contemporary,
and concise.
The front logo design is linked to the
company name by playing with the
use of geometric shapes.
22

23

Personal Business Card

Concept
Year
24

Branding
2015

A personal business card with a modern

minimalistic style, and an abstract logo
that represents the initials of my name.
25

Original Logo

LOGO RESTYLING
Company
Concept
Year
26

Scopri
Branding
2014

This is a logo restyling proposal for Scopri SRL.

The original colour scheme and shape was used
in order to keep the brand easily recognisable
by customers and wholesalers.
27

EDITORIAL

BOOK COVERS
Company

Feltrinelli

Concept

Restyling

Year

2013

This was a personal

exercise in restyling
several covers of books
from a famous Italian
publishing house.
The aim was to give
an immediate impression of the essence of
the plot, and to reflect
the nature of the story
through the use of
expressive pictures.
30

31

ILLUSTRATION

32

DIGITAL PAINTING
Made for

Personal Project

Tecnique

Digital Portrait

Size

A3

Year

2015

35

This piece is part of a personal

training exercise in realistic digital
painting.
The image was made entirely with
Adobe Photoshop and is the result
of over 20 hours of work.

34

35

Poster 21 - 29

Poster
FREE YOURSELF

Made for

Personal Project

Made for

Personal Project

Tecnique

Vector Illustration

Tecnique

Vector Illustration

Year

2015

This project was designed in Adobe

Illustrator as part of an experiment in the
creation of optical illusions, by using only
2 colours in straight lines.
36

Year

2015

Created in Adobe Illustrator and

Photoshop to explore new colour
schemes within simple but effective
geometric patterns.
37

BUBBLE GUM
Made for

Personal Project

Tecnique

Ink on paper

Size

A3

Year

2015

A project that explores artistic ability by

merging different styles in an imaginative
way, with a variety of custom character
designs, decorations and patterns.

38

39

BE HAPPY

40

Made for

Personal Project

Tecnique

Ink on paper

Size

A3

Year

2015

This is a piece that was created as a gift, exclusively

with 2 black fine felt tipped pens.
Partly inspired by Indian mandalas, it took over 20
hours to complete due to the intricacy of the details.
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GIORGIA DI VITA
077 56760649
giorgiadivita@gmail.com
2016