The below data indicates the choice preference of Indian customers and the

categories they fall in. The table below represents the percentage of people
falling in various income groups and approximate income they generate per
month.
Income
Class
Super Rich
Rich
Upper Middle
class
Middle class
Lower Middle
class

%
1
2
7
2
0
3
0

People
Million
s
12
24
84

Income per capita(thousands)

per month
>240
150-240
80-150

240

30-80

360

20-30

The chart represents the customer preference for a particular type of car
based on the body structure.

The examples of cars targeting various segments of people are as given

below.
Lower middle class
Alto
Wagon-R
Kwid
Bolero
Omni
Eeco
Eon

Middle class
Swift
Swift Dzire
Celerio
Innova
Ertiga

Upper middle class

I10 Grand
Brio
Baleno
Brezza
Creta
Honda City
Tata Tiago