Tabuk

City National High School

LECTURE ON MEDIA AND INFORMATION LITERACY (MIL)

Learning Competencies
The learners will be able to
Describe the nature of communication and the concepts related to it (SSHS);
Describe how communication is affected by media and information (MIL11/12IMIL-IIIa1); and
Identify the similarities and differences of media literacy, information literacy, and
technology literacy (MIL11/12IMIL-IIIa-2)
Topic Outline:
I- Introduction to Media and Information Literacy
A. Communication
1. Definitions
2. Communication Models
B. How Media and Information Affect Communication
C. Media Literacy, Information Literacy, and Technology (Digital) Literacy
COMMUNICATION
the act or process of using words, sounds, signs, or behaviors to express or exchange
information or to express your ideas, thoughts, feelings, etc., to someone else
the exchange of information and the expression of feeling that can result in
understanding

TRANSMISSION MODELS

Lasswells Communication Model (1948)

IDENTIFY THE FOLLOWING

Communicator/ Sender?
Message?
Medium/ Channel?
Receiver?
Effect?

Lecturer: RONALD U. WACAS

Email: wacasr@gmail.com

Tabuk

City National High School

TRANSMISSION MODELS:

Shannon-Weavers Communication Model (1948)

Westley and MacLeans Model of Communication (1957)

Event or Information
(X1, X2, X3 and X4Xn)
Feedback (f)
Advocate (A)
Channel (C)
Audience (B)

Gerbners Model of Communication (1956)

Lecturer: RONALD U. WACAS

Email: wacasr@gmail.com

Tabuk

City National High School

RITUAL OR EXPRESSIVE MODEL

Communication as a Culture (1985) by James William Carey

views communication as "a representation of shared beliefs"
communication is defined as "a symbolic process whereby reality is produced,
maintained, repaired, and transformed"

PUBLICITY MODEL
communication as display and attention
audience as spectators rather than participants or information receivers
RECEPTION MODEL
Encoding/ Decoding" model of communication by Stuart Hall (1993)
Messages are open to various interpretations.
RECEPTION MODEL
Osgood- Schramm Model of Communication (1954)

RECEPTION MODEL
Berlos SMCR Model of Communication (1960)

Lecturer: RONALD U. WACAS

Email: wacasr@gmail.com

Tabuk

City National High School

How is communication affected by media and information?

MEDIA AND INFORMATION LITERACY (MIL)

Media Literacy- The ability to read, analyze, evaluate and produce communication
in a variety of media forms.

Information Literacy- The ability to recognize when information is needed and to

locate, evaluate, effectively use and communicate information in its various
formats.

Technology (Digital) Literacy- The ability to use digital technology,

communication tools or networks to locate, evaluate, use, and create information.

Lecturer: RONALD U. WACAS

Email: wacasr@gmail.com