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Strength:

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It is a top-of-the-mind consulting which has expertise in audit, tax, and advisory


services
X & Co. employs 216 people
Big market share
Skilled workforce
Strong management team
Loyal customers
Strong financial position
Strong brand equity

Weakness:
9. Weak IT department
10. Being a top consulting firm sometimes it is unapproachable due to its high
expertise and fees
11. No foreign affiliation
12. Weak training procedure for new audit assistant.
13. Tough competition from big industry consultants as well as other knowledge
consulting agencies
14. Adverse publicity due to lawsuits
15. Weakness in retaining talents
16. Stiff competition from other leading industry players means restricted market
share
17. Brand visibility and advertising lesser than some industry majors
Opportunity:
18. Emerging markets and expansion abroad
19. Product and services expansion
20. There are enormous growth prospects in emerging markets
21. Increasing the spending on infrastructure may spur demand for advisory services
22. new markets
23. Increasing demand for compliance solution
24. Increase in companies looking for expert business solutions
25. Companies continuously looking for consulting solutions
26. immense opportunity in emerging economies
27. Adoption to IFRS increase the opportunity to grow market
28. Complex tax laws enhancing the opportunity
Threat:
29. They have allegedly had many lawsuits filed
30. The Financial reporting Act could hamper in providing services
31. High competition in market
32. Stiff competition from existing industry players
33. Lower profitability
34. Cheaper technology
35. Economic slowdown
36. External changes (government, politics, taxes, etc)