Beruflich Dokumente
Kultur Dokumente
SUBMITTED BY
MOHAMMAD ASIF
MBA 2016 - 2017
ACKNOWLEDGMENT
The internship opportunity I had with HDFC Bank, Alambagh branch, Lucknow was a
great chance for learning and professional development. Therefore, I consider myself as a
very lucky individual as I was provided with an opportunity to be a part of it. I am also
grateful for having a chance to meet so many wonderful people and professionals who
led me though this internship period.
Bearing in mind previous I am using this opportunity to express my deepest gratitude and
special thanks to the Branch Manager Mr. Vishnu Pratap Singh Chauhan of HDFC Bank,
Alambagh Branch, Lucknow who in spite of being extraordinarily busy with his duties,
took time out to hear, guide and keep me on the correct path and allowing me to carry out
my project at their esteemed organization and extending during the training.
I acknowledge my gratitude to respected faculty Ms. BHAVNA PANDEY
MOHAMMAD ASIF
DECLARATION
MOHAMMAD ASIF
IMBA (7th Sem.)
PREFACE
As a part of our course curriculum I had to go through a Summer Internship Project
Report on any topic to get the right exposure to the practical aspects of business
management.
I want to express my gratitude for the experience and practical knowledge that I earned
during the Summer Internship. In this project report I had presented my great experience
in the form of words. In making the project report theoretical knowledge was needed
more than the practical which was given to us by my professors in my institute.
I hope that the findings and the suggestions will help the company, confidently to
formulate its strategy in comparison to its competitors. I have enjoyed my report
preparation and have learnt lots of new things. I have tried my level best to make this
report a reader friendly & also did my level best to fulfil the objective of the study.
TABLE OF CONTENT
Chapters
Part I
1.
2.
3.
Part II
4.
5.
6.
Part III
7.
8.
9.
10.
11.
12.
13.
Content
Introduction of Banking
1.1 Meaning and Definition
1.2 Banking system in india
1.3 Indian Banking system
Company Profile
3.1 History of HDFC Bank
3.2 Mission, Vision and Objectives
3.3 Management at HDFC Bank
3.4 Business Profile
3.5 Ratings/Awards
3.6 Products of HDFC Bank
3.7 payment services
3.8 SWOT analysis
Introduction to Private Banking
Objectives of the study
Literature Review
Research Methodology
a. Research Design
b. Research Type
c. Data Collection
d. Sample Plan
Data Analysis & Interpretations
Findings
Conclusion
Limitations
Recommendation and Suggestions
Bibliography
Questionnaire
INTRODUCTION
Page No.
ORIGIN OF BANKING:
Its origin in the simplest form can be traced to the origin of authentic history. After
recognizing the benefit of money as a medium of exchange, the importance of banking
was developed as it provides the safer place to store the money. This safe place ultimately
evolved in to financial institutions that accepts deposits and make loans i.e., modern
commercial banks.
The history of banking in each country runs in lines with the development of trade and
industry, and with the level of political confidence and stability. The ancient Romans
developed an advanced banking system to serve their vast trade network, which extended
throughout Europe, Asia and Africa.Banking is nearly as old as civilization. The history
of banking could be said to have started with the appearance of money. The first record of
minted metal coins was in Mesopotamia in about 2500B.C. the first European banknotes,
which was handwritten appeared in1661, in Sweden. Cheque and printed paper money
appeared in the 1700s and 1800s, with many banks created to deal with increasing trade.
Modern banking began in Venice. The word bank comes from the Italian word ban co,
meaning bench, because moneylenders worked on benches in market places. The bank of
Venice was established in 1171 to help the government raise finance for a war.
At the same time, in England merchant started to ask goldsmiths to hold gold and silver
in their safes in return for a fee. Receipts given to the Merchant were sometimes used to
buy or sell, with the metal itself staying under lock and key. The goldsmith realized that
they could lend out some of the gold and silver that they had and charge interest, as not
all of the merchants would ask for the gold and silver back at the same time. Eventually,
instead of charging the merchants, the goldsmiths paid them to deposit their gold and
silver.
The bank of England was formed in 1694 to borrow money from the public for the
government to finance the war of Augsburg against France. By 1709, goldsmith were
using bank of England notes of their own receipts.
New technology transformed the banking industry in the 1900s round the world, banks
merged into larger and fewer groups and expanded into other country.
Banks are in the business of accepting deposits for the purpose of lending. They act as
financial intermediaries between depositors with surplus funds and borrowers who are in
need of funds. Banks occupy a pivotal place in the payment system for government,
business and households. Thus, they play a vital role in the economic and financial life of
country.
The banking sector in the country has undergone a metamorphic persuade the policies of
interest rate deregulation and financial liberalization in a bid to supplement the
government policies of economic liberalization. The most important change that has
overtaken the nations banking industry, relates to the fact that the competitive forces are
sought to be introduced consciously in the financial service sector wide to facilitate the
entry of foreign banks and new private sector banks.
After the nationalization of 14 commercial banks in the year 1969, no new private banks
were licensed by RBI in the country though there was no legal bank on the entry of
private sector banks. The narasimham committee report of 1991, has envisaged a larger
for private sector banks.
metropolitans or cosmopolitans in India. In fact, India banking system has reached even
to remote corners of the country. This is one of the main reasons of Indias growth
process.
Not long ago, an account holder had to wait for hours at the bank counters for getting a
draft for withdrawing his own money. Today, he has a choice gone are days when the
most efficient bank transferred money from one branch to other in two days. Now it is
simple as instant messaging or dial a pizza. Money has become the order of the day.
The first bank in India, though conservative, was established in 1786. From 1786 till
today, the journey of India banking system can be segregated into three distinct phases.
They are as mentioned below:
Early phase from 1786 to 1969 of Indian banks
Nationalization of India banks and up to 1991 prior to India banking sector reforms.
There are three different phases in the history of banking in India
i)
ii)
iii)
Pre-Nationalization Era.
Nationalization stage.
Post Liberalization Era.
government of Bengal took the initiative and the first presidency bank, the bank of
Calcutta (bank of Bengal) was established in 1840. In 1840, the bank of Bombay and in
1843, the bank of Madras also set up.
The general bank of India was setup in the year 1786. Next bank of Hindustan and
Bengal bank. The east IndiaCompany established bank of Bengal (1809), bank of
Bombay (1840) and bank of madras (1843) as independent units and called it presidency
banks. These three banks were amalgamated in 1920 and imperial bank of India was
established which started as private banks.
These three banks also known as Presidency Bank. The presidency banks had their
branches in important trading centers but mostly lacked in uniformity in their operational
policies. In 1899, the government proposed to amalgamate these three banks into one so
that it could also functions as a obtaining during world war period (1914-1918)
emphasizes the need for a unified banking institution, as a result of which the imperial
bank was set up in 1921. The imperial bank of India acted like a central bank and as a
banker for other banks.
In 1865 Allahabad bank was established and first time exclusive by India, Punjab
national bank ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and
1913, bank of India, central bank of India, bank of Baroda, Canada bank, Indian bank and
bank of Mysore were set up. Reserve bank of India came in 1935 as central bank of the
country. In 1949, the banking regulation act was passed and the RBI was nationalizes and
acquired extensive regulatory powers over the commercial banks.
In 1950, the Indian banking system comprised of the RBI, the imperial bank of India.
Cooperative banks, exchange banks and Indian joint stock banks.
During the first phase the growth was very slow and banks also experienced periodic
failures between 1913 and 1948. There were approximately 1100 banks, mostly small.
PHASE II: Nationalization Stage
After independence, in 1951, the all India rural credit survey, committee of direction with
Shri. A. D. Gorwala as chairman recommended amalgamation of the Imperial bank of
India and ten others banks into a newly established bank called the state bank of India
10
(SBI). The government of India accepted the recommendation of the committee and
introduced the State Bank of India bill in the LokSabha on 16th April 1995 and it was
passed by parliament and got the presidents assent on 8 th May 1995. The act came into
forces on 1st July 1995, and the Imperial bank of India was nationalizes in 1995 as the
State Bank of India.
The main objective of establishing SBI by nationalizing the imperial bank of india was
to extend banking facilities on a large scale more particularly in the rural and semiurban areas and to diverse other public purposes.
In 1959, the SBI (Subsidiary Bank) act was proposed and the following eight state
associated banks were taken over by the SBI as its subsidiaries.
Name of the Bank
from
1.
2.
3.
4.
5.
6.
7.
8.
With effect from 1st January 1963, the state bank of Bikaner and state bank of Jaipur with
head office located at Jaipur. Thus, seven subsidiary banks state bank of India formed the
SBI group. The SBI group under statutory obligations was required to open new offices
in rural and semi-urban areas and modern banking was taken to these unbanked remote
areas.
On 19th July 1969, then the Prime Minister, Mrs. Indira Gandhi announced the
nationalized of 14 major scheduled commercial banks each having deposits worth Rs. 50
crore and above. This was a turning point in the history of commercial banking in India.
Later the government nationalized six more commercial private sector banks with deposit
liability of not less than Rs. 200 crore on 15th April 1980, viz.
i)
ii)
Andhra bank
Corporation bank
11
iii)
iv)
v)
vi)
In 1969, the lead bank scheme was introduced to extend banking facilities to every corner
of the country. Later in 1975, regional rural banks were set up to supplement activities of
the commercial banks and to especially meet the credit needs of the weaker sections of
the rural society.
Nationalization of banks paved way for retail banking and as a result there has been an alt
round growth in the branch network, the deposit mobilization, credit disposals and of
course employment.
Government took major steps in this Indian banking sectors reform after independence in
1955, it nationalized imperial bank of India with extensive banking facilities on a large
scale especially in rural and semi-urban areas. It formed state bank of India to act as the
principal agent of RBI and to handle banking transaction of the union and state
government all over the country.
The following are the steps taken by government of India to regulate banking institution
in the country:
1949: ENACTMENT OF BANKING REGULAION ACT.
1955: NATIONALIZATION OF STATE BANK OF INDIA.
1959: NATIONALIZATION OF SBI SUBSIDIARIES.
1961: INSURANCE COVER EXTENDED TO DEPOSITE.
1969: NATIONALIZATION OF 14 MAJOR BANKS.
1971: CRESTION OF CREDIT GUARANTEE CORPORATION.
1975: CREATION OF REGIONAL RURAL BANKS.
1980: NATIONALIZATION OF SEVEN BANKS WITH DEPOSITE OVER 200
CRORE.
12
The first year after nationalization witnessed the total growth in the agricultural loans and
the loans made to SSI by 87% and 48% respectively. The overall growth in the deposit
and the advances indicated the improvement that has taken place in the banking habits of
the people in the rural and semi-urban areas where the branch network has spread. Such
credit expansion enabled the banks to achieve the goals of nationalization, it was
however, achieved at the goals of nationalization. It was however, achieved at the coast
of profitability of the banks.
Consequences of Nationalization:
The quality of credit assets fell because of liberal credit extension policy.
Political interference had been additional malady.
Poor appraisal involved during the loan meals conduct for credit disbursals.
The credit facilities extended to the priority sector at concessional rates.
The high level of low yielding SLR investments adversely affected the
financial
strength
of
this
bank.
Consequently
they
remained
The route causes for the lackluster performance of bank, formed the elements of the
banking sector reform. Some of the factors that led to the dismal performance of bank
were.
Against this background, the financial sector reforms were initiated to bring about a
paradigm shift in the banking industry, by addressing the factor for its dismal
performance.
This phase has introduced many products and facilities in the banking sector in its
reforms measure. In 1991, under the chairmanship of M Narasimham, a committee was
set up by his name which worked for the liberalization of banking practices.
The country is flooded with foreign banks and their ATM stations. Efforts are being put
to give a satisfactory service to customers. Phone banking and net banking is introduced.
The entire system became more convenient and swift. Time is given more importance
than money.
The financial system of India has shown a great deal of resilience it is sheltered from any
crisis triggered by any external macroeconomics shock as other East Asian countries
suffered. This is all due to a flexible exchange rate regime, the foreign reserves are high,
the capital account is not yet fully convertible, and banks and their customers have
limited foreign exchange exposure.
Private Sector Banks
The concept of private banking was introduced about 15 years ago. These are the banks
that do not have any government stakes.
Private Banks have gained quite a foothold in the Indian banking industry over the last
few years especially because of optimum use of technology. The private banks are
accountable for a share of 18.2% of the Indian banking industry. Induslnd bank was the
14
1st private bank in India. Currently the bank is among the fastest growing bank private
bank in the country. IDBI which is ranked as the 10 thlargest global development bank in
counted as one of the finest financial institutions in the subcontinent.
BANKING SERVICES
Banking covers so many services that it is difficult to define it. However, these basic
services have always been recognized as the hallmark of the genuine banker.
These are
The receipt of the customers deposits
The collection of his cheques drawn on other banks
The payment of the customers cheques drawn on himself.
These are other various type of banking services like:
1)
2)
3)
4)
5)
6)
7)
8)
16
The Reserve Bank of India Act, 1934 was commenced on April 1, 1935. The Act, 1934
(II of 1934) provides the statutory basis of the functioning of the Bank.
The Bank was constituted for the need of following:
1. To regulate the issue of banknotes
2. To maintain reserves with a view to securing monetary stability and
3. To operate the credit and currency system of the country to its advantage.
Bank of issue:
17
Under Section 22 of the Reserve Bank of India Act, the Bank has the sole right to issue
bank notes of all denominations. The distribution of one rupee notes and coins and small
coins all over the country is undertaken by the Reserve Bank as agent of the Government.
The Reserve Bank has a separate Issue Department which is entrusted with the issue of
currency notes. The assets and liabilities of the Issue Department are kept separate from
those of the Banking Department.
Banker to Government:
The second important function of the Reserve Bank of India is to act as Government
banker, agent and adviser. The Reserve Bank is agent of Central Government and of all
State Governments in India excepting that of Jammu and Kashmir. The Reserve Bank has
the obligation to transact Government business, via. To keep the cash balances as
deposits free of interest, to receive and to make payments on behalf of the Government
and to carry out their exchange remittances and other banking operations. The Reserve
Bank of India helps the Government - both the Union and the States to float new loans
and to manage public debt. It acts as adviser to the Government on all monetary and
banking
matters.
18
The Reserve Bank of India is the controller of credit i.e. it has the power to influence the
volume of credit created by banks in India. It can do so through changing the Bank rate
or through open market operations. According to the Banking Regulation Act of 1949,
the Reserve Bank of India can ask any particular bank or the whole banking system not to
lend to particular groups or persons on the basis of certain types of securities. As supreme
banking authority in the country, the Reserve Bank of India, therefore, has the following
powers:
(a) It holds the cash reserves of all the scheduled banks.
(b) It controls the credit operations of banks through quantitative and qualitative controls.
(c) It controls the banking system through the system of licensing, inspection
and calling for information.
(d) It acts as the lender of the last resort by providing rediscount facilities to scheduled
banks.
Supervisory function:
In addition to its traditional central banking functions, the Reserve bank has certain nonmonetary functions of the nature of supervision of banks and promotion of sound
19
banking in India. The Reserve Bank Act, 1934, and the Banking Regulation Act, 1949
have given the RBI wide powers of supervision and control over commercial and cooperative banks, relating to licensing and establishments, branch expansion, liquidity of
their assets, management and methods of working, amalgamation, reconstruction, and
liquidation. The RBI is authorized to carry out periodical inspections of the banks and to
call for returns and necessary information from them.
The nationalization of 14 major Indian scheduled banks in July 1969 has imposed new
responsibilities on the RBI for directing the growth of banking and credit policies
towards more rapid development of the economy and realization of certain desired social
objectives.
Promotional functions:
The Bank now performs a variety of developmental and promotional functions, which, at
one time, were regarded as outside the normal scope of central banking. The Reserve
Bank was asked to promote banking habit, extend banking facilities to rural and semiurban areas, and establish and promote new specialized financing agencies. It set up the
Deposit Insurance Corporation in 1962, the Unit Trust of India in 1964, the Industrial
Development Bank of India also in 1964, the Agricultural Refinance Corporation of India
in 1963 and the Industrial Reconstruction Corporation of India in 1972. These institutions
were set up directly or indirectly by the Reserve Bank to promote saving habit and to
mobilize savings, and to provide industrial finance as well as agricultural finance. The
RBI has set up the Agricultural Refinance and Development Corporation to provide longterm finance to farmers.
20
Canara Bank
certification
The First Bank in Northern India to get ISO
Bank
Punjab national
bank
State Bank Of
India.
Allabahad bank of
India
Union
Bank
Ltd.
(1922)
and
Hooghly
Bank
Ltd.
(1932).
ALLAHABAD BANK
ANDHRA BANK
BANK OF BARODA
BANK OF INDIA
BANK OF MAHARASTRA
CANARA BANK
CENTRAL BANK OF INDIA
CORPORATION BANK
DENA BANK
List of State Bank of India and its subsidiary, a Public Sector Banks
STATE BANK OF INDIA
STATE BANK OF BIKANER & JAIPUR
STATE BANK OF HYDERABAD
STATE BANK OF INDORE
STATE BANK OF MYSORE
STATE BANK OF SAURASTRA
STATE BANK OF TRAVANCORE
ICICI BANK
IDBI BANK
INDUSIND BANK
CO-OPERATIVE BANKS IN INDIA:
The Co operative banks in India started functioning almost 100 years ago. The
Cooperative bank is an important constituent of the Indian Financial System, judging
by the role assigned to co operative, the expectations the co operative is supposed to
fulfill, their number, and the number of offices the cooperative bankoperate. Though
the co operative movement originated in the West, but the importance of such banks
have assumed in India is rarely paralleled anywhere else in the world.
The cooperative banks in India play an important role even today in rural financing.
The businesses of cooperative bank in the urban areas also have increased
phenomenally in recent years due to the sharp increase in the number of primary cooperative banks. Co operative Banks in India are registered under the Co-operative
Societies Act. The cooperative bank is also regulated by the RBI. They are governed by
the Banking Regulations Act 1949 andBanking Laws (Co-operative Societies) Act,
1965.
REGIONAL RURAL BANKS IN INDIA:
Rural banking in India started since the establishment of banking sector in India. Rural
Banks in those days mainly focused upon the agro sector. Regional rural banks in India
penetrated every corner of the country and extended a helping hand in the growth
process
of
the
country.
SBI has 30 Regional Rural Banks in India known as RRBs. The rural banks of SBI are
spread in 13 states extending from Kashmir to Karnataka and Himachal Pradesh to
North East. The total number of SBIs Regional Rural Banks in India branches is 2349
(16%). Till date in rural banking in India, there are 14,475 rural banks in the country of
which
2126
(91%)
are
located
NABARD
23
in
remote
rural
areas.
24
In todays dynamic world banks are inevitable for the development of a country. Banks
play a pivotal role in enhancing each and every sector. They have helped bring a draw of
development on the worlds horizon and developing country like India is no exception.
Banks fulfills the role of a financial intermediary. This means that it acts as a vehicle for
moving finance from those who have surplus money to (however temporarily) those who
have deficit. In everyday branch terms the banks channel funds from depositors whose
accounts are in credit to borrowers who are in debit.
Without the intermediary of the banks both their depositors and their borrowers would
have to contact each other directly. This can and does happen of course. This is what has
lead to the very foundation of financial institution like banks.
25
Before few decades there existed some influential people who used to land money. But a
substantially high rate of interest was charged which made borrowing of money out of
the reach of the majority of the people so there arose a need for a financial intermediate.
The Bank have developed their roles to such an extent that a direct contact between the
depositors and borrowers in now known as disintermediation.
Banking industry has always revolved around the traditional function of taking deposits,
money transfer and making advances. Those three are closely related to each other, the
objective being to lend money, which is the profitable activity of the three. Taking
depositsgenerates funds for lending and money transfer services are necessary for the
attention of deposits. The Bank have introduced progressively more sophisticated
versions of these services and have diversified introduction in numerable areas of activity
not directly relating to this traditionaltrinity.
Schedule Banks
State co-op
Banks
Commercial
Banks
Non-Schedule Banks
Central co-op
Banks and
Primary Cr.
26
SocietiesSocie
Commercial Banks
Indian
Foreign
Public Sector
Banks
Private Sector
Banks
State Bank of
India and its
Subsidiaries
Other Nationalized
Banks
HDFC,
ICICI, etc
Regional
Rural Banks
The banking scenario in India has been changing at fast pace from being just the
borrowers and lenders traditionally, the focus has shifted to more differentiated and
customized product/service provider from regulation to liberalization in the year 1991,
from planned economy to market.
Economy, from licensing to integration with Global Economics, the changes have been
swift. All most all the sector operating in the economy was affected and banking sector is
no exception to this. Thus the whole of the banking system in the country has undergone
27
a radical change. Let us see how banking has evolved in the past 57 years of
independence.
After independence in 1947 and proclamation in 1950 the country set about drawing its
road map for the future public ownership of banks was seen inevitable and SBI was
created in 1955 to spearhead the expansion of banking into rural India and speed up the
process of magnetization.
Political compulsions brought about nationalization of bank in 1969 and lobbying by
bank employees and their unions added to the list of nationalized banks a few years later.
Slowly the unions grew in strength, while bank management stagnated. The casualty was
to the customer service declined, complaints increased and bank management was unable
to item the rot.
In the meantime, technology was becoming a global phenomenon lacking a vision of the
future and the banks erred badly in opposing the technology up gradation of banks. They
mistakenly believed the technology would lead to retrenchment and eventually the
marginalization of unions.
The problem faced by the banking industry soon surfaced in their balance sheets. But the
prevailing accounting practices unable banks to dodge the issue.
The rules of the game under which banks operated changed in 1993. Norms or income
Recognition, Assets classification and loan loss provisioning were put in place and
capital adequacy ratio become mandatory. The cumulative impact of all these changes
has been on the concept of state ownership in banks. It is increasingly becoming clear
that the state ownership in bank is no longer sustainable.
The amendment of banking regulation act in 1993 saw the entry of new private sector
banks and foreign banks.
MAJOR PLAYER IN INDIA
1. HDFC BANK LTD
2. ICICI BANK LTD
3. STATE BANK OF INDIA LTD
4. PUNJAB NATOINAL BANK LTD
28
COMPANY OVERVIEW
INTRODUCTION
The Housing Development Finance Corporation Limited (HDFC) was amongst the first
to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a
bank in the private sector, as part of the RBI's liberalization of the Indian Banking
Industry in 1994. The bank was incorporated in August 1994 in the name of 'HDFC
Bank Limited', with its registered office in Mumbai, India. HDFC Bank commenced
operations as a Scheduled Commercial Bank in January 1995. HDFC is India's premier
29
housing finance company and enjoys an impeccable track record in India as well as in
international markets. Since its inception in 1977, the Corporation has maintained a
consistent and healthy growth in its operations to remain the market leader in mortgages.
Its outstanding loan portfolio covers well over a million dwelling units. HDFC has
developed significant expertise in retail mortgage loans to different market segments
and also has a large corporate client base for its housing related credit facilities. With
its experience in the financial markets, a strong market reputation, large shareholder
base and unique consumer franchise, HDFC was ideally positioned to promote a bank in
the Indian environment.
HDFC Bank began operations in 1995 with a simple mission: to be a World Class
Indian Bank. We realized that only a single minded focus on product quality and
service excellence would help us get there. Today, we are proud to say that we are
well on our way towards that goal.
HDFC Bank Limited (the Bank) is an India-based banking company engaged in
providing a range of banking and financial services, including commercial banking and
treasury operations. The Bank has a network of 1412 branches and 3295 automated teller
machines (ATMs) in 528 cities and total employees is 52687.
BRANCHES (NOS)
1412
684
2007
761
2008
30
2009
ATMs (Nos.)
3295
1605
2007
29.1
2007
1977
2008
2009
43.9
38.2
2008
2009
Company Background
Industry
Business Group
HDFC Group
Incorporation Date
31/12/1994
31/12/1995
Face Value
10.0000
31
Company/Business Registration No
INE040A01018
Adityapuri
HDFC is India's premier housing finance company and enjoys an impeccable track
record in India as well as in international markets. Since its inception in 1977, the
Corporation has maintained a consistent and healthy growth in its operations to remain
the market leader in mortgages. Its outstanding loan portfolio covers well over a million
dwelling units.
HDFC has developed significant expertise in retail mortgage loans to different market
segments and also has a large corporate client base for its housing related credit facilities.
With its experience in the financial markets, a strong market reputation, large shareholder
base and unique consumer franchise, HDFC was ideally positioned to promote a bank in
the Indian environment In a milestone transaction in the Indian banking industry, Times
Bank was merged with HDFC Bank Ltd., effective February 26, 2000.
MISSION
I.
II.
III.
IV.
OBJECTIVE
The objective of the HDFC Bank is to provide its target market customers a full range of
financial products and banking services, giving the customer a one-step window for all
his/her requirements. The HDFC Bank plus and the investment advisory services
34
programs have been designed keeping in mind needs of customers who seeks distinct
financial solutions, information and advice on various investment avenues.
BUSINESS STRATEGY
I.
II.
III.
IV.
Develop innovative products and services that attract targeted customers and
address inefficiencies in the Indian financial sector.
Bank logo
Type
Private company
Traded as
BSE: 500180
NSE: HDFCBANK
35
NYSE: HDB
BSE SENSEX Constituent
CNX Nifty Constituent
Industry
Founded
August 1994
Headquarters
Area served
Worldwide
Key people
AdityaPuri (MD)
Products
Investment Banking
Investment Management
Wealth Management
Private Banking
Corporate Banking
Private Equity
Finance and Insurance
Consumer Banking
Mortgages
Credit Cards
Revenue
Profit
12,817.33
crore(US$1.9 billion) (2016)
Total assets
Total equity
Number of
employees
Website
HDFCBank.com
36
Registered Office
HDFC Bank House, SenapatiBapatMarg, Lower Parel
Mumbai - 400013
Maharashtra - India
Phone : 66521000, 24988484
Fax : 24960737, 24965235
Email : shareholder.grievances@hdfcbank.com
Internet : N.A.
BOARD OF DIRECTORS
PERSON
DESIGNATION
Mr.JagdishKapoor
Vice President
Mr.AdityaPuri
Managing Director
Mr.PareshSukthankar
Executive Director
Executive Director
Mr.Keki M. Mistry
Director
Mr.AshimSamanta
Director
37
Mr.ArvindPande
Director
Mrs.RenuKarnad
Director
Mr. C M Vasudev
Director
Mr.Gautam Divan
Director
Dr.PanditPalandeDirector
TOP MANAGEMENT
AbhayAima
Anil Jaggia
AshishParthasarth
Treasury
Bharat Shah
Merchant SeRvices
G Subramanian
KaizadManeck
MandeepMaitra
NavinPuri
Branch Banking
PralayMondal
38
Rahul N Bhagat
Ananthanarayan
Operations
SashiJagdishan
Finance
Sudhir Joshi
Treasury
BUSINESS HEADS
A Asokan
Amit Kumar
Anil Nath
Arup Rakshit
Treasury
AshimaKhannaBhat
Ashok Khanna
Retail Assets TW
BhaveshChandulal
Wholesale Operations
BijuPillai
BirendraSahu
retail Operations
Deepak Maheshwari
Information Technology
Harpreet Singh
NRI Business
Jimmy M Tata
Corporate Banking
39
Munish Mittal
Information Technology
NandkishorLaxman
NitinSubramanya
ParagRao
Credit Cards
RajenderSehgal
RohitGaurav
Marketing
Sanjay B Dongre
Legal
Sanjeev Patel
AWARDS
YEAR-2009
EUROMONEY
AWARDS 2009
Economic Times
Awards
IBA Banking
Technology
Awards 2009
Global Finance
Award
IDRBT Banking
Technology
40
Excellence Award
2008
Asian Banker
Excellence in
Retail Financial
Services
YEAR-2008
FINANCE ASIA 'BEST BANK AND BEST CASH MANAGEMENT BANK'
COUNTRY
AWARDS
FOR
ACHIEVEMENT
2008
CNN-IBN
Forbes Asia
Asian
Excellence
Retail
in
Financial
Services
Asiamoney
Microsoft
Indian
Group
41
World
contribution
to
international
trade
& Young
Award
Global
Excellence
Awards
Asia
Pacific HRM
Business Today
YEAR-2007
DUN
BRADSTREET
AMERICAN
EXPRESS
CORPORATE
BEST
BANK
AWARD 2007
The
Stock
Exchange
and
Nasscom
Foundation's
Business
for
Social
Responsibility
Awards
NDTV Profit
Excellence
Retail
in
Financial
Services
Asian Banker
BUSINESS SEGMENT
HDFC Bank offers a wide range of commercial and transactional banking services and
treasury products to wholesale and retail customers. The bank has three key business
segments:
alternative delivery channels like ATMs, Phone Banking, Net Banking and Mobile
Banking.
The HDFC Bank Preferred program for high net worth individuals, the HDFC Bank Plus
and the Investment Advisory Services programs have been designed keeping in mind
needs of customers who seek distinct financial solutions, information and advice on
various investment avenues. The Bank also has a wide array of retail loan products
including Auto Loans, Loans against marketable securities, Personal Loans and Loans for
Two-wheelers. It is also a leading provider of Depository Participant (DP) services for
retail customers, providing customers the facility to hold their investments in electronic
form.
HDFC Bank was the first bank in India to launch an International Debit Card in
association with VISA (VISA Electron) and issues the Master card Maestro debit card as
well. The Bank launched its credit card business in late 2001. By September 30, 2005,
the bank had a total card base (debit and credit cards) of 5.2 million cards. The Bank is
also one of the leading players in the "merchant acquiring" business with over 50,000
Point-of-sale (POS) terminals for debit / credit cards acceptance at merchant
establishments.
Treasury:
Within this business, the bank has three main product areas - Foreign Exchange and
Derivatives, Local Currency Money Market & Debt Securities, and Equities. With the
liberalization of the financial markets in India, corporate need more sophisticated risk
management information, advice and product structures. These and fine pricing on
various treasury products are provided through the bank's Treasury team. To comply with
statutory reserve requirements, the bank is required to hold 25% of its deposits in
government securities. The Treasury business is responsible for managing the returns and
market risk on
this investment portfolio.
44
Saving accounts.
Current accounts.
Fix deposits.
Demate account.
Safe deposits lockers.
Savings Accounts
These accounts are primarily meant to inculcate a sense of saving for the future,
accumulating funds over a period of time. Whatever persons occupation, bank have
confident that person will find the perfect banking solution. There some saving accounts
like:
45
No frills Account
In an effort to make banking simpler and more accessible for customers, bank has
introduced the 'No Frills' Savings Account, which offers customer all the basic banking
facilities. Customer can even avail of services like Net Banking, Mobile banking free of
cost. In this customer can put Zero Initial Pay-in and a Zero Balance account.
A specially designed account that offers twin benefits of a savings as well as a current
account. Customers funds continue to earn you interest while he enjoys hassle-free
banking
& a host of other features. All this and more in a Zero Balance account.
Salary Accounts
In this account customer can get salary from where he/she doing such job and
organization or company at where the customer of the bank in doing job deposit their
salary in to the salary account a person can get salary.
There are various kinds of saving accounts in the HDFC Bank like:
Current accounts
HDFC Bank Current Account gives the power of inter-city banking with a single account
and access to more than cities. From special cheques that get treated at par with local
ones in any city where branch, faster collection of outstation cheques (payable at branch
locations), free account to account funds transfer between HDFC Bank accounts to Free
inter-city clearing of up to 100 lakhs per month, banks priority services have become
47
48
the ATM.
49
50
51
Sweep-in facility
Do you wish to avoid taking overdrafts, and still take advantage of your Fixed Deposits?
Then what you need is a Sweep-In Facility on savings account. Link Fixed Deposit to
Savings or Current Account and use it to fall back on in case of emergencies. A deficit in
Savings or Current Account is taken care of by using up an exact value from Fixed
Deposit. Since deposits are broken down in units of Re 1/-, customer will lose interest
only for the actual amount that has been withdrawn.
Lockers are rented out for a minimum period of one year. Rent is payable in
advance.
No deposits are required to avail a locker. Just open an account and get the locker
facility.
There is a nominal annual charge, which depends on the size of the locker and the
who can operate the Locker and can have access to it.
Loss of Key is to be immediately informed to the concerned Branch.
LOAN SERVICES
In todays competitive world everything happens only with the help of money or through
the money every person need money. But some time a person has not cash on hand at that
time he needs lone either from any friend or from any financial institute. Lone does not
mean that only lower class person needs it but also upper class person it is needed.
As per the requirement of the every person there are much type of loans are there in the
HDFC bank.
Personal loan
A person has so many dreams but some time due to scarcity of money a dream cant be
satisfy. So, here one solution for that person this is personal loan. From this he/she can
fulfill their needs or requirement. It can be anything either a dream of vacation or
son/daughters admission to college or any wedding, so personal loan can be helpful in
this entire requirement.
As person ordered in the hotel for tea or coffee and it is immediately came fast, same
53
over here any person want to get a personal loan with the nominal documents he can get
the loan.
Home loan
HDFC Bank brings HDFC home loans to doorstep. With over 30 years of experience, a
dedicated team of experts and a complete package to meet all housing finance needs,
HDFC Home Loans, help people realize dream.
Vehicles loan
Nowadays the life is being so fast, time value is becoming more important so to reach at
the destination of any business related occasion or for a boy to reach college or any
where at the fix time there are so many requirement of vehicles. But every people have
no capacity to purchase vehicles with cash so for that here in the HDFC bank vehicles
loan is available. There are many types of vehicles loan.
Types of vehicles loan:
So, as per the requirement of the person there are these types of loans are available this
are at the chip rate and Hassel free from more documentation and other procedure. And
commercial businessman can get the benefits of the commercial vehicles loans. Thus as
per the need of different people there are vehicle loans available. And also terms and
condition are different as per the requirement.
Gold loan
54
With HDFC Bank's Gold Loan, person can get an instant loan against gold jewellery and
ornaments. The procedure is simple, documentation is minimal and approval is quick. A
person can get 70% loan on the value of the gold jewellery and ornaments. There is also
availability of the overdraft on the gold jewellery. With this a customer can get free
additional services like free personalized cheque book, free international debit card, and
free net banking phone banking services.
Educational loan
Nowadays important of education becoming very high. ASs it important becoming high it
is becoming costly. So in the higher education some time people can not effort a high
price at a same time. So, there is education loan is also available for the student.
A person can get loan up to 10 lakhs to study in India and 20 lakhs if he wants to study
in abroad. Loan available up to tenure of 7 years including moratorium period.
Loans disbursed directly to the educational institution. It is released as per fee schedules
of institutes. Exclusive Telegraphic Transfer facility available for courses abroad. Loans
available for short duration/ job oriented courses also.
fund his child's education and much more. He can depend on bank to meet all his
business requirements even to purchase a new shop or office for business. Loan to
purchase Commercial Property (LCP) is a specially designed product to help person
expand his business without reducing the capital from his business.
These are loans services providing by HDFC bank which are very hassle free and really
benefits for most of customer and most of customer are satisfied by the loan services
providing by the bank.
CARD SERVICES
In todays competitive and fast time card services providing by the banks are really very
important to every person and every business needs or to take meal in to the hotel or to
purchase jewellery from the jewellery shops cards are playing good role in the banking
sectors.
Bank ranges of Cards help to meet financial objectives. So whether persons are looking
to add to his buying power, conducting cashless shopping, or budgeting his expenditure,
he will find a card that suits him.
Credit cards
A person wants many things like, a trip to Bali, a diamond ring for wife's dreams. Some
dreams can't wait. If there's something person has always wanted. If a person wanted
fulfills his wants he can get benefits from the HDFC banks credit cards
facilities.Different types of credit:
Classic cards
Silver Credit Card.
Value plus Credit Card.
Health plus Credit Card.
Premium Cards:
Gold Credit Card
Titanium Credit Card
Woman's Gold Card
Platinum Plus Credit Card
56
Debit card
HDFC Bank Debit Cards give person complete and instant access to the money in his
accounts without the risk or hassle of carrying cash.
Types of debit card:
Classic card
Easy shop international Debit card.
Premium card
Easy shop gold Debit card.
Specialized card
Easy Shop International Business Debit Card.
Easy Shop Woman's Advantage Debit Card.
Easy Shop NRO Debit Card.
Kisan Card.
Prepaid card
Besides offering convenience, Prepaid Cards have been tailored to answer travel and
gifting needs.
ForexPlus Cards
Prepaid Travel Card.
Gift Plus Cards
Prepaid Gift Card.
Food Plus Cards
Prepaid Food Plus card.
Money Plus Card
The Corporate Payment card
57
Mutual Funds
Invest through the Mutual Fund route to meet varied investment objectives.
Insurance
Traditional Plans
58
Insurance
Bonds
Nowadays businesses becoming worldwide e.g. India to America but main problems are
about monitory transaction because at every country the currency become changed so for
that banks are playing a very important for the businesses.
If people need to deal in foreign currency and keep tabs on exchange rates every now and
then, transfer monies to India, make payments etc., HDFC Bank has a range of products
and services that people can choose from to transact smoothly, efficiently and in a timely
manner.Bank offering following Foreign Exchange Products and Services.
Foreign Exchange and Trade Services
The following are different methods of transacting in Foreign Exchange and remitting
money.
Travelers Cheques.
Foreign Currency Cash.
Foreign Currency Drafts.
Cheque Deposits.
Remittances.
Cash to Master.
Trade Services.
Forex Services Branch Locator.
Important guidelines and schedules All Foreign Exchange transactions are conducted by
strictly adhering to RBI guidelines. Depending on the nature of transaction or point of
travel, people will need to understand his Foreign Exchange limits.
RBI Guidelines.
Forex Limits.
Non HDFC Bank Account Holders.
FAQs
PAYMENT SERVICE
Nowadays life of a person become very stressful and he/she becoming busy with their
own business, but they have to payment for something so for that reason banks payment
services become started. With HDFC Bank's payment services, person can bid goodbye
to queues and paper work. Banks range of payment options make it easy for pay for a
variety of utilities and services.
60
Verified By Visa
Do you want to be worry free for your online purchases?
Now you can shop securely online with your existing Visa Debit/Credit card.
Net Safe
Now shop online without revealing your HDFC Bank Credit Card number. What more,
you can now use your HDFC Bank Debit Card also for online purchases.
Merchant Services
Accept all Visa, MasterCard, credit and Debit cards at your outlets through state of the art
POS Machines or through your website and experience hassle free payment acceptance.
Prepaid Mobile Refill
If you are an HDFC Bank Account holder, you can now recharge your Prepaid Mobile
Phone
with
this
service.
Bill Pay
Pay your telephone, electricity and mobile phone bills at your convenience. Through the
Internet, ATMs, your mobile phone and telephone - with Bill Pay, our comprehensive bill
payments solution.
Pay Now
61
Use your HDFC Bank Credit Card to pay your utility bills online, make subscriptions and
donations; no registration required. Enjoy credit free period and reward points as per your
credit card features.
Insta Pay
Pay your bills, make donations and subscribe to magazines without going through the
hassles of any registration.
Direct Pay
Shop or Pay bills online without cash or card. Debit your account directly with our Direct
Pay service!
IMPERIA/PREFERRED/CLASSICBANKING
62
NRI BANKING
It can be in the form of Savings, Current or Fixed Deposits in Indian Rupees. The funds
in this account are not repatriable (only interest accrued is repatriable).
FCNR (Foreign Currency Non Resident Accounts)
It can be in the form of fixed Deposits only, in the five major currencies, namely US
Dollars, GBP, DM, Euro, and Japanese Yen. The funds in this account are fully
repatriable
With a view to attract the savings and other remittance into India through banking
channels from the person of Indian Nationality / Origin who are residing abroad and
bolster the balance of payment position, the Government of India introduced in 1970
Non-Resident(External) Account Rules which are governed by the Exchange Control
Regulations.
The funds held in Non-Resident (External) Accounts (NRE Accounts) qualify for certain
benefits like exemptions from taxes in India, free repatriations facilities, etc.
Deposit types
63
NRI-Banking facilitates the NRI customer to open the following account types.
NRE (Non Resident External Accounts)
It can be in the form of Savings, Current or fixed deposits in Indian rupees. The funds in
this account are fully repatriable.
NRO (Non Resident Ordinary Accounts)
WHOLESALE BANKING
Wholesale banking is the provision of services by banks to the like of large corporate
clients, mid-sized companies, real estate developers and investors, international trade
finance businesses and institutional customers, such as pension funds and government
entities/agencies. Also included is banking services offered to other financial institutions.
In essence, wholesale banking services usually involve high value transactions.
Wholesale banking compares with retail banking, which is the provision of banking
services to individuals.
Wholesale banking services
Corporate service
Corporate Banking reflects HDFC Bank's strengths in providing our corporate clients in
India, a wide array of commercial, transactional and electronic banking products. We
64
Large Corporate
Supply Chain Partners
Agricultural Lending
Small & medium term enterprises
HDFC Bank understands how much of hard work goes into establishing a successful
SME. Bank also understands that business is anything but "small" and as demanding as
ever. And as business expands and enters new territories and markets, person need to
keep pace with the growing requests that come in, which may lead to purchasing new, or
updating existing plant and equipment, or employing new staff to cope with the demand.
That's why HDFC Bank has assembled products, services, resources and expert advice to
help ensure that your business excels.
The following links will help identify individual needs.
Funded Services.
Non-Funded Services.
Specialized Services.
Value Added Services.
Internet Banking.
Banks.
Financial Institutions.
Mutual Funds.
Stock Brokers.
Insurance Companies.
Commodity Businesses.
Trusts.
Government sector
HDFC Bank acts as an active medium between the government and the customers by means of
various services. These services include:
Tax Collection wherein customers can directly pay their taxes like Direct taxes, Indirect
taxes and Sales Tax collections at their local HDFC Bank.
65
E-Ticketing - Helps the customer by providing him a direct access to book a Railway
Ticket online and get it home delivered.
Opening of L/C's is done by the bank on behalf of Government of India, Mints and
Presses, thus facilitating imports for the Government.
Collection of levies and taxes on behalf of Municipal Corporations i.e. Kalyan -Dombivli
Municipal Corporation, is undertaken by the Bank.
Collection of stamp duty is done via franking mode in the state's of Maharashtra &
Gujarat.
The Stamp Duty Franking Facility is available at following branches in Maharashtra Fort,
Chembur, Lower Parel, Mira Road, Thane (TalaoPali), Panvel, Ratnagiri, Pune(FC
Road), Kolhapur, Nagpur, Pimpri.
The Stamp Duty Franking Facility is available at following branches in Gujarat
Disbursement of Pension to retired Employees of Central Govt and Defence is directly
done by HDFC Bank along with the disbursement of pension to the members of EPFO
(Employees Provident Fund Organisation).
Electronic Collection of fees on behalf of DGFT is done by the bank too.
66
67
SWOT ANALYSIS
SWOT Analysis is a powerful technique for understanding your Strengths and
Weaknesses, and for looking at the Opportunities and Threats you face. Used in a
business context, it helps you carve a sustainable niche in your market. Used in apersonal
context, it helps you develop your career in a way that takes best advantage of your
talents, abilities and opportunities.
STRENGTH
68
OPPORTUNITIES
THREATS
KEY POINT
69
SWOT Analysis is a simple but powerful framework for analyzing company's Strengths
and Weaknesses, and the Opportunities and Threats you face. This helps you to focus on
your strengths, minimize threats, and take the greatest possible advantage of
opportunities available to you.
70
71
72
expected to be strong. M&As, takeovers, asset sales and much more action (as it is
unravelling in China) will happen on this front in India.
In March 2006, the Reserve bank of India allowed Warburg Pincus to increase its stake in
Kotak Mahindra Bank (a private sector bank) to 10%. This is the first time an investor
has been allowed to hold more than 5% in a private sector bank since the RBI announced
norms in 2005 that any stake exceeding 5% in the private sector banks would need to be
vetted by them. Currently, India has 88 scheduled commercial banks (SCBs) 27 public
sector banks (that is with the government of India holding a stake), 31 private banks
(these do not have government stake; they may be publicly listed and traded on stock
exchange) and 38 foreign banks.
They have a combined network of over 53,000 branches and 17,000 ATMs. According to
a report by ICRA Limited, a rating agency, the public sector banks hold over 75%of total
assets of the banking industry, with the private and foreign banks holding 18.25% and
6.5% respectively.
Privacy is a key benefit of private banking. Customer dealings and services provided
typically remain anonymous. Private banks often provide HNWIs with tailored
73
proprietary solutions, which are kept confidential to prevent competitors from luring a
prominent customer with a similar solution. A culture of privacy has the added benefit of
potentially attracting new customers on the premise of exclusivity.
74
The private-sector banks in India represent part of the indian banking sector that is
made up of both private and public sector banks. The "private-sector banks" are banks
where greater parts of state or equity are held by the private shareholders and not by
government.
Banking in India has been dominated by public sector banks since the 1969 when all
major banks were nationalized by the Indian government. However, since liberalisation
in government banking policy in the 1990s, old and new private sector banks have reemerged. They have grown faster & bigger over the two decades since liberalisation
using the latest technology, providing contemporary innovations and monetary tools and
techniques.
The private sector banks are split into two groups by financial regulators in India, old and
new. The old private sector banks existed prior to the nationalisation in 1969 and kept
their independence because they were either too small or specialist to be included in
nationalisation. The new private sector banks are those that have gained their banking
license since the liberalisation in the 1990s.
The banks, which were not nationalized at the time of bank nationalization that took
place during 1969 and 1980 are known to be the old private-sector banks. These were not
nationalized, because of their small size and regional focus.] Most of the old privatesector banks are closely held by certain communities their operations are mostly
restricted to the areas in and around their place of origin. Their Board of directors mainly
consist of locally prominent personalities from trade and business circles. One of the
positive points of these banks is that, they lean heavily on service and technology and as
such, they are likely to attract more business in days to come with the restructuring of the
industry round the corner.
75
establishment of the new private-sector banks, some of those criteria being:#The bank
should have a minimum net worth of Rs. 200 crores.
1. The promoters holding should be a minimum of 25% of the paid-up capital.
2. Reliance Capital, India Post, Larsen & Toubro, Shriram Transport Finance are
companies pending a banking license with the RBI under the new policy, while
IDFC & Bandhan were given a go ahead to start banking services for 2015.
3. Within 3 years of the starting of the operations, the bank should offer shares to
public and their net worth must increased to 300 crores.
Yea
r
199
198
199
199
199
6
199
6. IndusInd Bank
4
200
8. Yes Bank
200
76
5
10. Times Bank (Merged with HDFC Bank Ltd.)
11. Global Trust Bank (India) (Merged with Oriental Bank of Commerce)
200
0
199
4
201
0
199
4
201
5
201
OBJECTIVES
To study the effectiveness of services provided to private banking
customers.
To study how much banking services has been improved.
77
RESEARCH METHODOLOGY
78
RESEARCH DESIGN
Descriptive research is a study designed to depict the participants in an accurate
way. Moresimply put, descriptive research is all about describing people who take part in
the study .A study comes in different flavours, be it interviewing people face to face or
handing out questionnaires to fill out. Surveys are useful because instead of spending
weeks observing the people you directly ask them about themselves. Descriptive study
can involve a one-time interaction with groups of people This is where research is trying
to describe what is happening in more detail,filling in the missing parts and expanding
our understanding. This is also where as much information is collected as possible
instead of making guesses or elaborate models to predict the future- the what and how,
rather than the why.
A research design is purely and simply the frame work of the plan for a study that given
the collection and analysis of data is collected accurately and economically.Descriptive
research design was adopted for this study because the study is concerned with
describing the characteristics, productivity and satisfaction of training provided by the
company to the workers.
79
SAMPLE DESIGN:
Simple random sampling is used where each sample has an equal chance of getting
selected and all choice is independent of each other. It gives each possible sample
combination an equal probability of being chosen.
For my survey I have used Convenience sampling technique.
Convenience sampling is a non-probability sampling technique where subjects are
selected because of their convenient accessibility and proximity to the researcher.
SAMPLE SIZE - Sample of 100 people was taken in order to conduct the research.
SECONDARY DATA: The secondary data about the company profile and another details
were collected from the company web site and through personal discussion with the HR
manager and other sources like:
Websites
Magazines
Articles
80
STATISTICAL TOOL:
The statistical tools used here is:
a) Percentage analysis
b) Pie chart
81
PERCENTAGE
Saving account
40%
Current account
Salary account
Other
30%
20%
10%
16%
5%
42%
Saving account
Current account
37%
Salary account
Other
INTERPRETATION
In the above analysis we found that 40% of respondents have an saving account in
Private Bank
We found that 30% of respondents have an current account in Private Bank
We found that 20% of respondents have an salary account in Private Bank
We found that 10% of respondents have other type account in Private Bank
82
Q2. Since how long you are having account in a Private Bank?
OPTION
0-1 Years
1-2 Years
2-3 Years
3-4 Years
PERCENTAGE
20%
15%
40%
25%
20%
25%
15%
1-2 year
2-3 year
40%
0-1 year
3-4 year
INTERPRETATION
In the above analysis we found that 20% of respondents have an account in
Private Bank from 0-1 year
We found that 15% of respondents have an account in Private Bank from 1-2 year
We found that 40% of respondents have an account in Private Bank from 2-3 year
We found 25% of respondents have an account in Private Bank from 3-4 years
83
OPTION
TV advertisement
Words of mouth
Hoardings
Others
PERCENTAGE
25%
30%
40%
5%
5%
25%
TV advertiisement
40%
Words of mouth
Hoardings
30%
Others
INTERPRETATION
In the above analysis we found that 25% of respondents got to know about Private
TV Words of mouth
We found that 40% of respondents got to know about Private Banking through
Hoardings
We found that 5% of respondents got to know about Private Banking through
other ways
Q4. What you think about the document proceeder of Private Bank ?
OPTION
Excellent
PERCENTAGE
15%
84
Very good
Good
Poor
Cant say
30%
40%
10%
5%
10%
5%
15%
Excellent
30%
40%
Very good
Good
Poor
can't say
INTERPRETATION
In the above analysis we found that 15% of the respondents thinks that the
Banks is Good
We found that 10% of the respondents thinks that the document proceeder of
PERCENTAGE
HDFC
ICICI
30%
50%
85
IDBI
AXIS
10%
10%
10%
10%
30%
HDFC
ICICI
SBI
50%
PNB
INTERPRETATION
In the above analysis we found that 30% of the respondents said that HDFC Bank
quality services
We found that 10% of the respondents said that AXISBank provides better
effective quality services
PERCENTAGE
20%
50%
20%
10%
86
10%
20%
20%
Transaction services
Loan services
Credit faciliy
50%
Credit/Debit card
INTERPRETATION
In the above analysis we found that 20% of the respondents said that the
Q7. Which category of the bank do you consideras most technologically advanced ?
OPTION
PERCENTAGE
Private sector banks
Public sector banks
75%
25%
87
25%
Private sector banks
75%
INTERPRETATION
In the above analysis we found that 75% of the respondents considers Private
PERCENTAGE
45%
25%
15%
15%
88
15%
15%
45%
Trust
Quality of service
Location
25%
Technology used
INTERPRETATION
In the above analysis we found that 45% of the respondents Values the Trust
Private Banks
We found that 15% of the respondents Values the Location attribute of Private
Banks
We found that 15% of the respondents Values the Technology used attribute of
Private Banks
PERCENTAGE
55%
NO
45%
89
45%
55%
Yes
No
INTERPRETATION
In the above analysis we found that 55% of the respondents said that the
employment is improved in private banks
We found that 45% of the respondents said that the employment is not improved
in private banks
Percentage
YES
60%
NO
40%
90
40%
60%
yes
no
INTERPRETATION
In the above analysis we found that 60% of the respondents said that the
PERCENTAGE
15%
30%
40%
10%
91
Cant say
5%
10%
5%
15%
Excellent
30%
40%
Very good
Good
Poor
can't say
INTERPRETATION
In the above analysis we found that 15% of the respondents said that the overall
PERCENTAGE
15%
30
40%
10%
5%
92
10%
5%
15%
Excellent
30%
40%
Very good
Good
Poor
can't say
INTERPRETATION
In the above analysiswe found that 15% of the respondents gave excellent rank to
Private Banks
We found that 30% of the respondents gave very good rank to Private Banks
We found that 40% of the respondents gave good rank to Private Banks
We found that 10% of the respondents gave poor rank to Private Banks
We found that 5% of the respondents were not able to give any rank to Private
Banks
FINDINGS
Employment is improved in private banks
Employment in private banks are increasing
Customers likely to prefer private banking
Loan service of HDFC Bank is most effective
HDFC Bank provides better effective services than other banks
Document proceeder of HDFC Bank is easy and fast.
Private banks provides efficient services but requires high amount of money to
access
93
CONCLUSION
The summer internship project plays an important role in management education where
students get a golden opportunity to apply his knowledge in learning gained from
classroom lectures in practical business environment. The SIP programme also helps in
gaining knowledge and developing the confidence level to work.From the report we have
come to the conclusion that private banks provides better effective services than public
banking . private banks are performing well as the employment factor is increasing in
private banks.Private banks requires a lot amount of money in order to get
accessed.Average number of people cant enter into private banking .After the survey we
got to know that private banking are slowly spreading and getting better and the
employment is improved.
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LIMITATIONS
There are certain limitation of this project which are listed below
This study is limited only to the customers of the HDFC Bank lucknow .
The responses of the customer may be biased .
Sample size is limited to 100.
It was convenience sampling.
Summer training program was only 8 weeks so, it was not possible to make full
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BIBLOGRAPHY
BOOKS
WEBSITE LINKS
www.hdfc.com
https://en.wikipedia.org/wiki/HDFC_Bank
www.scribd.com
http://www.slideshare.net/
https://en.wikipedia.org/wiki/Private_banking
QUESTIONNAIRE
NAME
GENDER..
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AGE
OCCUPATION......
EMAIL ID
Q1. What type of account you have in Private Bank?
Savings account
Salary account
Current account
other (please specify)
_____
Q2. Since how long you are having account in Private Bank?
0 1 year
1 2 years
2 - 3 years
Words of mouth
Hoardings
other
Q4. What you think about the document proceeder ofPrivate Bank?
Excellent
Very good
Good
Poor
Cant say
Q5.Which Private bank provides better effective quality services?
HDFC
ICICI
SBI
PNB
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Loan services
Credit facility
Debit/Credit card
Q7. Which category of the bank do you consideras most technologically advanced ?
Public sector bank
Quality of service
Location
Technology used
Yes
No
No
Very good
GoodAverage
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Error
Very good
Poor
Cant say
FEEDBACK -
100