10/16/2016

Desall.comDesignonDemand
LOGIN

Home

Contests

Designs

SIGNUP

Community

Byusingthissiteyouaccepttheuseofcookies.Readmore

Contests / Cea shoptting challenge / Brief

SEARCH...

Contestdetailpage.

Brief

Inspiration

Awards

2ENTRIES

Gallery

Upload

Whatshouldidonow?

since10Oct16

Readthebrief
Downloadthematerialfiles(ifavailable)
Uploadyourdesign

CONTESTTYPOLOGY:SINGLEPRODUCTDESIGN(Whatsthis?)

uploadphase

communityvote

clientchoices

2entries
(clicktoview)

uploadphase
64daysleft

Ceflashopfittingchallenge
CEFLA

BRIEF

ends:19Dec16

Summary
NewcontestonDesall.com:CeflareliesonthecommunityofDesallfortherealisationofan
innovativetrolleywithacompactsizeandafunctionaldesign,tooffertoitsclientsadistinctive
andcharacterisingelementinsidetheirpointsofsale.

2entries
3000total

smart

industrial

interaction
retail
cart

Like

Companydescription
Createdin1932asacooperativespecialisedinelectricalandthermohydraulicplantsystems,
Ceflaisnowamultibusinessreality,activeacrosstheworldandorientatedtoinnovationinits
ownproductsandservices.
Ourhistoryisouridentity,madebypeopleandprofessionalswhohavethecustomerandtheir
projectatheart.Thisistheheritagewecarryinsideusandwhichishandeddownfrom
generationtogeneration.

productdesign
shopping
shopfitting

11

trolley
beacon

Tweet
+1

Ceflatodayismadeofdifferententitiesthatsharethesameimportantobjectives,operatingin
variousbusinesssectors:
BusinessUnitShopfitting:furnishingsolutionsforthemassretailers.
BusinessUnitMedicalEquipment:united,dentalradiologyandsterilisation
BusinessUnitFinishing:painting,decoratingandennoblingprocesses
BusinessUnitPlantSolutions:civilandindustrialplants
Whatwearelookingfor
ThisbriefisalsoavailableinItalian(Download).
StartcreatingyourinspirationwallusingtheInspirationtabandgetinspiredbythehintsofother
creatives!
Afterthecommunityvotethecontestgallerywillbeturnedprivate.

https://desall.com/Contest/Ceflashopfittingchallenge/Brief

1/3

10/16/2016

Desall.comDesignonDemand
Ceflaislookingforanewfunctionaltrolley,easytomove,withcompactsizeandcleandesign,
suitableforseveralcontextsamongthemassretailers.
ThetrolleyshallbeabletotranslatetheinnovativedriveofCeflaintoanewiconicproductforthe
brandandservingatthesametimeasadistinctiveandcharacterisingelementwithinthepoints
ofsale.
Guidelines
Forthecorrectrealisationofyourproposals,keepintoconsiderationthefollowingguidelines:
Producttypology:youareinvitedtoproposethedesignforanewcompactandfunctional
trolley,thatmayfitinsidetheecosystemofCeflaShopfittingproducts,intermsofstyleand
interaction.
Size:thetrolleyshallhavecompactdimensions,withabasketcapacityofabout80/90L
(traditionaltrolleysusuallyhave200Lcapacity).Consideraheightof85/87cmforthesides
andanadequatedepthforthebasketsotoavoidbackstrainwhenputtingthemerchandise
onthecheckout.
Materials:thetrolleymightbeentirelymadeofplastics,entirelymadeofmetal(wire
and/orpipes)orinhybridversion,withtheemploymentofbothplasticandmetalmaterials.In
caseofhybridsolutions,thebasketisusuallymadeofplasticswhilethebaseinmetal(pipe).
Avoidtheuseofmaterialssubjecttoweathering,asthetrolleysmightbekeptinspecific
areasoutsidethepointsofsale.
Weight:accordingtothematerialsyoudecidetoemploy,thetrolleyshallinnowayexceed10
KGofweight,sotoguaranteethebestmanoeuvrability.
Style:thetrolleyshallhaveacaptivatingandcleandesign,cleaninthelineand
ergonomic.Itshallatthesametimepresentitselfasaninnovativeproduct,partofagreater
ecosystemofCeflaproducts.Itshallconveytotheconsumerasenseofrobustnessandeaseof
movement.
Colourindications:youcanthinkofseveralcolouroptions,fromasinglecolourforthe
wholeproducttospecificcoloursforsomepartsordetails.Keepintoconsiderationthatthetrolley
mightbeofferedbyCeflainacustomisedandadaptedversionaccordingtothebrandofthe
distributionclient.
Accessories:thetrolleyyousuggestmaynotprovideforchildrentransportation,however
itmusthaveotherfunctionalities,suchasahandbaghangerand/orbasketpartition/divider
forkeepingasidethemorefragilemerchandiseorpersonalbelongings.
Inaddition,itshallprovidethepossibilitytoinstallotheraccessories,alsoinviewofa
greaterinteractionofthetrolleywiththewholeCeflaecosystem(checkouts,shelving,etc.).In
particular,youarerequiredtoinclude:
Coinlockwithatraditionalcoinlock,trolleysareusuallynestedforstorageinlinesandare
lockedoneanotherthrougha13cmlongchain
Tablet/smartphonemountthinkofawaytoeasilymountatabletorsmartphoneonthe
trolleytoenablefutureinteractionswithbeacontechnologiesorsmartpaymentsystems.
Logo/branding:yourtrolleyshouldenableitscustomisationthroughtheemploymentofthe
logoandofotherelementsofthebrandofthedistributionclient.However,itshouldalso
bemeantasaniconicproductofCefla,withitsshapeandstyle,supportingtheCeflabrand
withinthepointsofsale(seeMaterialfilesfortheCeflalogo).
Mobility:thetrolleyshouldenablethemaximummobilitywithinthepointofsale,enabling
themovementinalldirections(todatetheemploymentoffourpivotingwheelsis
preferred,butyoumightthinkofalternativesaswell).Theusershouldbeabletopushorpull
thetrolleywiththemaximumeaseandshouldbeintheconditiontoputdownandpickupthe
merchandisefromthebasketwiththeleastpossibleeffort,withoutanybackstrain.
Wheretouse:giventhecompactsize,thetrolleywillbemainlyaddressedtosmallsize
grocerystores,mediumandlargesizenonfoodstores(i.e.sportapparel,shoeshop,
electronics,etc.)orinlargegrocerystoresinsupportofgreatercapacitytrolleys.
Inlinestorage:acorefeatureofyourtrolleyisthepossibilitytobenestedinoneanotheryour
trolleysshouldoccupytheleastpossiblespacewhennestedinlinesoutsidethepointsof
sale,lockedwithoneanotherthroughachainfixedontheblockingsystemofeachtrolley.Design
yourtrolleysotoachievetheminimalamountofspaceneededwhennested,toreduce
theoverallstoragespace.
Extrafunctionalities(nicetohave):takingintoconsiderationthecurrentecosystemofCefla
productsforthemassretailers(checkouts,shelving,trolleys,etc.)youareinvitedtopropose
innovativefunctionalities,technologies,accessories,servicesandinteractionstoincludeinthe
CeflaShopfittingoffer,inordertoincreaseandimprovetheuserexperienceinsidethepointof
sale.Thinkofapossibleemploymentofapps,beacontechnologybasedpaymentmethods,the
integrationwithothertechnologies,etc.
Warehousedepot(nicetohave):youareinvitedtothinkofasolutionthatenablestostore
theidletrolleysinsidethewarehouseofthepointsofsale,reducingtoitsminimumtheoverall
spaceneededforstorage.Youcanalsothinkofsolutionsthatimplythedisassemblyofthetrolley
ortheremovalofsomeparts,inordertoenablethepointsofsaletokeepasidesometrolleys
duringthelowseasonperiodsandputthemtousewhenneeded.
Productiontechnologies:thetrolleyswillbemanufacturedthroughwire/pipebending/cutting
machines,weldingrobotsandinjectionmouldingtechnologiesforplasticmaterials.

Deliverables:uploadalltheimagesthatbetterpresentyourprojects(rendering,descriptions,
CADfiles,etc.)and,ifnecessary,rememberthatyoucanalsoattacha.ziparchivecontaining

https://desall.com/Contest/Ceflashopfittingchallenge/Brief

2/3

10/16/2016

Desall.comDesignonDemand
extramaterials.Dontforgetabouttheabstractanddescriptiontogivefurtherinfoaboutyour
projects.Youcansubmitasmanyentriesasyoulike!

Timeline
Uploadphase:10thOctober19thDecember2016(1.59PMUTC)
CommunityVote:19thDecember26thDecember2016(1.59PMUTC)
ClientVote:from26thDecember2016
Winnerannouncement:approximatelybeforetheendofJanuary2017
Eligibilityandsubmission
Participationisfreeofchargeandopentodesignersandcreativetalentsofanynationalityaged
18yearsorolder.Participantscanpresentoneormoreprojects,butonlytheprojectspublished
onthewww.desall.comwebsite,viatheuploadpagerelatedtoCeflashopfittingchallengewill
beaccepted.

Award
1st:3000
TheselectionofthewinnerbyCeflawillbetheresultofanunquestionableevaluationanditwill
takeintoaccountoriginality,feasibilityandconsistencywiththebriefpresented
Optionright
Forthedurationoftheoptionright,theSponsoroffersanextrachancetoallparticipantssetting
apriceofEuro1,500.00=(onethousandfivehundred)forthepurchaseoftheexclusive
propertyoftheprojectsnotacknowledgedasthewinningproposals.
Formoreinfo,pleaseloginandreadtheContestAgreementfromtheuploadpage.
Language
SinceweareaninternationalCommunity,alltextsprovidedwithyouruploads(abstract,
description,tags,etc.)shouldbewritteninEnglish.
Stayintouch
Doyouwanttostayupdatedabout"Ceflashopfittingchallenge"?
SignupinDesall,savethecontestinyourfavouritesandeditthenotificationpreferencesinyour
account.
Desallrequiredfiles
Minimum1image,upto5.
Recommendeddimensions:960x720px(playersize)allowedformat:.jpg,.gif,.pngcolor
mode:RGB
allowedresolution:72dpimaxfile(foreachone)size:1mb.
Award:

3000

64 07 24 49

ABOUTUS

INFOFORCREATIVES

INFOFORCLIENTS

RULES

Company
Instructionbooklet
Partners
Contactus
MadeinDesall
Blog
StartupInnovativa

WhyDesall
Howitworks
FAQ
Tutorials
DreamTeam

WhyDesall
Howitworks
FAQ

Useragreement
Clientagreement
Privacypolicy
Cookies

followus

Desall,anewwayofthinkingtheproduct

Like

hello@desall.com

Follow

growing

+390422789611

inHFARM

desall.com

MadeinItaly

2016Desall,Allrightsreserved

https://desall.com/Contest/Ceflashopfittingchallenge/Brief

3/3