Sitting down a warm chat with Kenny is an exploring experience.

He may
strike you as a discreet person, though; his stern look does not necessarily
translate to apathetic. His words of putting vision into life are confident,
ambitious, passionate and positive. Maybe mediocre enough, he is frank
about the vision of the VIP Asia Club to let the business elites in the region
to have a platform for interaction and enhance global visibility.

Connection matters, we all know it. While many people rely on government,
agency, social media tool and forum to get acquainted with potential business
partners, it sometimes triggers off unidentified risks, politics and cultural
clashes. Here comes a pragmatic approach, popular with the participants and
otherwise widely criticized as redundant. Having said so, it is consistent with
the chairmans style the most hassle free profits. As long as you are in
director (and above) position, a private entity and interested in business
networking; the door of VIP Asia always welcome you.

1. Tell us about yourself and how you founded VIP Asia

- How and Where
- Why
- when

2. What are your suggestions for entrepreneurs who are experiencing

challenging times?
- Setting goal and target
- Prevention is better than cure
- Every set-back is a learning experience

3 As a chairman, what is your favorite read (entrepreneurs related one) and

your best golden advice to a Young Entrepreneur starting their first business
today?
- 5Ps/SMART/etc

4. Success is a process. Whilst it is gracious of you to fund a social club that

nurtures the spirit of unity and connection bridging, what do you like most
and least about the business networking club?
- Members environment
- Witnessing our member to gain recognition and personal growth
- Working with member and continuing business discovery
- Personal liability
- Emotional Support

5. What is the one feature in the business networking club that you are proud
of?
- Status
- Intellectual lifestyle

Perfection is generally unrealistic and can be paralyzing How much do you

agree with the statement? Whilst most people subscribe to the thought that
quality takes precedence all time, but as you work with Kennys group you
find out otherwise and would start appreciate that it is better to be profitable
today than perfect tomorrow. Why? No one predicts future, simply!

6. The 80s is all about manufacturing economy, and that is why outsourcing
in Southeast Asia did so well. With the rise of China and India whom armed
with similar economy model, global prosperity, tell us what do you think
the business is about today?
- Domestic demand
- Pricing control
- Family as unit
- Individual consumer as unit

7. What would you say are some of the transformational industry that can be
globally competitive?
- Information Technology
- Real Estate
- Insurance
- Natural and land resource

8. Has there been any issue and what is the major one?
- Low infrastructure in the region
- Security threat terrorism

Singapore has now achieved a reputation as a first world country with globally
ranked university and Malaysias Prime Minister has been nominated for 2007
Nobel Peace Prize, the booming Iskandar IDR zone is another stimulus to take
a step further for global integration with competitive local capacity. Owing to
near 50 years of hardship, Southeast Asians has achieved far better from
where they come from. At least, it is counting on a life per head basis. A
combination of good time reduction to market, venture capital, risk
management and tax benefit; these are the reason that the VIP Asia Club is
here to support its members to be all poised for a better tomorrow.

9. VIP Asia generate business flows and dynamics on a xx basis through

marketing distributions such as magazine subscriptions, flyers, and emails;
could you elaborate how do you sustain multilateral manner of
communications within the circle?
- Advertising slot
- Contact information
- Gathering (travel/promotion)
- Members testimonial
- Financial update and analysis

10. Would you mind share some of the lessons you have learned personally
and as a business in which VIP Asia has grown? If you were to restart, what
might you do differently?
- Cost/budgeting
- Decision making process
- Communication speed and methods
- Delivery mechanism

11. Whats next for VIP Asia? Where do you see the business in, say, 5 years
time?
- Direct response
- Branding
- Endorsement
- Operation transformation
- Investor profile
- Social innovation and creativity
- Value-added service
- Performance based cost per action advertising

12. Do you have any recommended strategies for member retention, other
than of course, networking?
- Positive member experience
- Responsive and personalized attention
- Instill good sense of belonging
- Affirmation note/Welcome note/Birthday greetings

Thank you, Kenny. It is an awe aspiring interview and we are happy to hear
about the insight into how do you think about doing business in Southeast
Asia.

About VIP Asia Club

Company Introduction
Company Website