The Growth of the Indian Wound Care Market

Old Diseases

Frontier Markets

The history of Wound Care has spanned from prehistoric to

The Indian Wound Care market is currently growing at a CAGR of 7.4 %, in comparison to 7 % for the rest of the world and is expected to reach

modern medicine. As wounds naturally tend to heal them-

US $ 5.5 billion in 2020 (Figure 1). Traditional and Moist products together constitute 94 % of the market (Figure 2). This is reflected in Figure

selves, little importance was given to this aspect of health-

3, which shows an increasing trend in the number of International companies entering the Indian market. The Advanced Wound Care market

care, but with the realization of the necessity of hygiene and

currently occupies 6 % of the market share (Figure 2) and is expected to grow rapidly by 2020.

hemeostasis, Wound Care became an indispensible factor.

cient Egypt and Greek medicine. Honey was utilized for its
antibacterial properties and used as a topical ointment for
many centuries.

14

Active
6%

5.00

12

5.00

10

4.00

4.00
3.00

Advanced
36 %

3.00
2.00

Traditional
58 %

2.00

No. of Companies

lint, animal grease and honey was a common practice in an-

6.00

6.00

Revenue Trends (in US $ billions)

The treatment of acute and chronic wounds with the use of

1.00

Advanced
Moist

Traditional
4
2

1.00

0.00
2011

New Treatments

2012

2013

2014

0.00
2011

2012

2013

2014

2015

Year
2015

2016

2016

2017

2017

2018

2018

2019

2020

2019

2020

Figure 1. Revenue Trends of the Indian Wound

Care Market

2007

2008

2009

2010

Year

Figure 2. Segmentation of the Indian

Wound Care Market

Figure 3. Market Entry Trends of the Indian Wound

Care Segments

In the 1950s, the advent of fibrous synthetics provided new

materials from which researchers and doctors in the field

A Pioneering Company

of Wound Care explored better options for healing wounds

and even accelerating the natural wound healing process.
Wound Care has come a long way from the use of traditional products such as cotton and gauzes to wet, dry dressings
and other mechanical products. Recent advancements in research on negative pressure wound therapy, alginate dressings, growth factors, skin replacements, grafting and other
biotechnology techniques have changed the face of Wound

India is a rare example of a country in which both the population is growing and the living standards are improving. The demand for high-quality healthcare clearly exists but who will supply it? Allow Morulaa, with its strong pedigree and global contact network, to introduce you to
a market that demands supply like no other.

feasibility services

Regulatory services

Market entry, economic

feasibility and business
development strategy for your
company

Registration and In-Country

Representation of your product
in India

Distributor Search
Distributor identification, contract negotiation and purchase
orders

Post market services

Ongoing management of distributors and expansion to other
geographical areas

Care making it one of the fastest growing markets in healthcare.

Rekha Subramanian, Sales & Marketing | rekha@morulaa.com | +91 - 9566191397 | www.morulaa.com |

Morulaa: Connecting Your Company With Its Future