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Marketing & Sales Management >> 40 Marketing interview questions and answers
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b. Desk research: Usually it is conducted for one purpose initially but gradually it is used to
support another goal.
c. Xploratory research: It investigates an assumption..
d. Predictive research: This type of research is done to predict any future occurrence.
e. Conclusive research: This type of research is done to derive a conclusion of a research
process.
behaviour?
There are various influences, few of them are:
a. Situational Influences: Consist of Market offerings, Demographics and Complexity.
b. External Influences: Consist of Cultural, Social class Reference groups.
c. Internal factors and processes i. Psychological Characteristics - Motivation, Learning/socialization, Personality, Attitudes,
Lifestyle
ii. Decision Making - Recognize needs, Search for information, Evaluate alternatives, Make
purchase, Post purchase.
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What is marketing?
Marketing can be referred to as a form of communication with your customers, with the help of
marketing tools such as advertising, promotion, publicity, design aspects related to the look of
the product etc....
Customer delivered value, Total customer value, Total customer cost.
The term marketing does not revolve around fulfilling the needs of a consumer alone but also
includes the value that the consumer is deriving from the use of the said product or service....
Marketing types - Basic marketing, Reactive marketing, Accountable marketing, Proactive
marketing, Partnership marketing
Basic marketing is the set of activities used to get your potential customer's attention. Reactive
marketing is the most widely used approach in marketing. Reactive marketing is based on the
concept of....
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You can use diagrams to show some of the things you want to explain, this will futher strengthen
understanding.
LAWRENCE Ojaideh 08-24-2016
Answers for more questions
Plz add answers for more questions it really helpful
Gurunathreddy 07-20-2016
about content
Marketing topic is good.
sonu 03-17-2015
Marketing interview questions
1. Highlight the difference between traditional organization chart and modern customer oriented
organization chart.
2. Explain:
a.) Customer Delivered Value
b.) Total customer value
c.) Total customer cost
3. Explain:
a.) Basic marketing
b.) Reactive marketing
c.) Accountable marketing
d.) Proactive marketing
e.) Partnership marketing
4. Draw and explain BCG (Boston Consulting Group) Model.
5. You are asked to write a marketing plan. What will be the major headings under which you
will divide the whole plan?
6. What are the qualities of good marketing research?
6. Differentitate between potential market and available market.
19. What is a competitor centered company? What are its main features?
20. What is a customer centered company? What are its main features?
21. Explain:
a.) Mass marketing
b.) Mass marketing
22. What are the benefits of segment marketing over mass marketing?
23. Explain the approach you will take for market segmentation. What major segmentation
variables will you use?
24. What are the characteristics of effectively segmented market?
25. What is megamarketing approach?
26. Differentiate between identity and image.
27. What are the different positioning strategies used by companies?
28. What steps will you pass through while developing a new product?
29. What are the various methods for the test marketing of consumer goods?
30. What are the different stages in consumer adoption process?
CareerRide.com 02-14-2012
marketing interview questions
its good useful to the persons who want to get in a marketing job
chittibabu 01-8-2012