UNIVERSIDAD MANUELA BELTRAN

BUCARAMANGA 2016
ENGLISH LEVEL 5
FINAL PROJECT
THIS PROJECT IS PRESENTED BY:

SERGIO MATEUS, , LAW

CARLOS IVAN RAMIREZ GONZALEZ, D132001B, LAW
SILVIA JULIANA RODRIGUEZ CANO, 2132006B, PHONOAUDIOLOGY

JULYS HOUSE
PARTIES EVENTS - RENTAIL

1. COMPANY DESCRIPTION
What to Include in Your Company Description: Nature of your business,
Goods or services, Mission, Vision, Values, Target Market, Perks.
We are a Company that organize all types of parties (birthday party, Halloween
party, dinners degrees, electron party) and get exclusive access to awesome
products for you and your friends. We provide the fun, the best menu, rental
service of glasswork chairs, dishes, tables and tablecloths, setting deejay,
lighting and promise to have an amazing time.

UNIVERSIDAD MANUELA BELTRAN

BUCARAMANGA 2016
ENGLISH LEVEL 5
FINAL PROJECT
Our target market is the general public
Perks:
-

Responsibility and fulfilment

We offer a broad portfolio of services
We organize all types of parties:
Electron party
Dinners degrees
Crossover party
Conferences and congress

MISION
In Julys House, we want to help facilitate the organization, so that a
celebration so important is fun for everyone. To taste traditional and also
modern, for celebrations intimate or great events, our decorations and
accessories provide fun and illusion.
We have all products, accessories, ideas and services for which the holding is
not only a party only but also an unforgettable memory.

VISION
The portfolio of services to house party, allows you to find solutions to make
their
dreams
a
reality.
We put at your disposal our experience, quality and compliance to successfully
achieve the conclusion of each one of the special moments in your life. We
have everything necessary to organize your party, decorate your event,
develop and send their floral arrangements, pack and decorate their gifts etc.
Tracing we the glorious destination that in 2020 to expand our services to
anywhere you need of our knowledge and our body of workers.

VALUES

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Accountability: If it is to be, it's up to me

Passion: Committed in heart and mind

UNIVERSIDAD MANUELA BELTRAN

BUCARAMANGA 2016
ENGLISH LEVEL 5
FINAL PROJECT
2. MARKET ANALYSIS
The result that was found in the surveys indicate that people agreed that
the service is very efficient and quick and that we were very creative
when providing the service
It comes to the conclusion that it should offer more types of holidays
such as in farms and clubs and to offer the service at the national level

3. ORGANIZATION AND MANAGEMENT

CARLOS-CEO: find events, customers and people interested in to the
company
JULIANA-PRODUCTION MANAGER: plan the production of the event
the need and resources for the event.
SERGIO - EVENT PLANNER: has been with Party Houses for many
years and continues to make a great difference with her fresh ideas, plan
the moments, the mission and the theme details

4. GOOD OR SERVICE

JULYS HOUSE
We make your celebration unforgettable
SELLING PRICES
The selling prices ranges from three million and nine million pesos.
CHARACTERISTICS

PLAN1: It includes ballroom, chairs, tables and tablecloths.

PLAN 2: It includes ballroom, chairs, tables, lights, tablecloths
and glassware.
PLAN 3: It includes ballroom, chairs, tables, lights, tablecloths,
glassware, deejay, food and animator.

TARGET MARKET

UNIVERSIDAD MANUELA BELTRAN

BUCARAMANGA 2016
ENGLISH LEVEL 5
FINAL PROJECT

Families who want to celebrate the degree.

Families who want to celebrate the sixteen party.
Husband who wants to celebrate the marriage.

MAIN OUTLETS

ON YHE INTENET PAGES: WWW.JULYSHOUSE.COM

IN THE ADDRESS OF THE JULYS HOUSE: AV SIEMPRE VIVA 123

INCOME GROUP

PEOPLE OLDER OF AGE (25+), this to a large degree is correlated to the

fact that they are professional.

5. MARKETING AND SALES

Overall marketing strategy AND overall sales strategy
Through a presentation in power point, brochures, photos and videos
show you the whole portfolio of services that we offer to our customers
The other form of advertising will use methods "base", which will be
given to customers coupons for their friends to try Julys house for the
first time. The coupon will be an economic incentive for the newcomer to
try Julys house. The coupon also has the added strength of a referral
from a friend.
The marketing strategy will seek to first create customer awareness
regarding their services offered, develop that customer base, and work
toward building customer loyalty and referrals.

UNIVERSIDAD MANUELA BELTRAN

BUCARAMANGA 2016
ENGLISH LEVEL 5
FINAL PROJECT