Landscape and Competitive Analysis

8th Largest Consumer of Noodles in World (60 % Vegetarian)

Per Capita Consumption more in the -Urban Market
Curry and Chicken Most Popular Flavor
FMCG Market to grow up to USD 103.7 billion @ 20.6 % CAGR 2021
Instant Noodles about USD 400 million (April-2016) @ 20.82% CAGR
2021
Consumer Insight : How can I COOK NOODLE MORE easily?
Biggest Players in Indian Market
Nestle- (Maggi) (Market Leader)
Nissin (Top Ramen)
CG Foods India Pvt. Ltd.(Wai Wai) (Currently no 2)
ITC -(Sunfeast Yippee noodles) 23%
Hindustan Unilever (Knorr Soupy Noodles) 10%
GlaxoSmithKline Consumer Healthcare (Foodles)
Capital Foods Ltd. (Ching's Secret)
Future Group (tasty Treat)

Propositions
Our first Pitch -WITH CUP NOODLES - then PACKET NOODLES
FLAVORS -Let us Indomify India with various Soup Mixes !!
(Tomato~Onion shredded, BBQ Chicken, Chicken Curry , Tomato
Flavor, Sambhara Da {Chana Dal+Black Mustard}, Coconut flavor)
FRIED NOODLES The Wow Factor
HEALTH SIDE - LESS SALT+ LESS MSG+ Medium -VEGETABLE SHRED SIZE
NO CLAGGY NOODLES + THINNEST NOODLE ( A Must)
CUP NOODLES (Package Differentiation) + EXCITING
FLAVORS+HEALTH WELNESS BEST BET !!
( EASY TO MAKE+VARIETY IN FLAVORS + CONCERN)

Reasons to Believe

GEN Y- Higher in proportion- RTE era in Indian Homes.

No Utensil Use
Onion~Tomato , White Sauce, BBQ Chicken, Tandoori Chicken,Prawn Flavor
Fried Noodle- Completely Unheard of
Nothing has happened till date!!
Maggi Sticks and Clot (Indomie Noodle Doesnot)

My first
Focus
Group

Secondary
Focus
Group

Roadside
Noodle
Maker
Shankar
AnnaChef
Swaroop

Research Ahead
Survey with 21 Questions to identify ( Questionnaire

to include responses from at least 10 mothers)

Buy of Cup or Packet ( Easy to Make factor)

The top 4 flavors not there in the market but excites

taste bud (To be precise)

Kind of health awareness (MSG related)
Knowledge Rice Bran and Palm Oil
More Spicier Noodles
4 Sachets to open ~Tedious Task