RESEARCH REPORT

ON
A STUDY OF PURCHASING PREFERENCE OF
SMARTPHONES IN LUCKNOW

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE

OF MASTER OF BUSINESS ADMINISTRATION

2014-2016

SUBMITTED TO
Prof. Bimal Jaiswal

SUBMITTED BY:
Adarsh Srivastava
Roll No. 15001117002
MBA-IV Sem.

LUCKNOW UNIVERSITY (IMS)

LUCKNOW
1

RESEARCH REPORT
ON

SUBMITTED IN PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE

OF MASTER OF BUSINESS ADMINISTRATION

2014-2016

SUBMITTED TO
Prof. Bimal Jaiswal

SUBMITTED BY:
Ashish Kaushal
Roll No. 15001117013
MBA-IV Sem.

LUCKNOW UNIVERSITY (IMS)

LUCKNOW
2

A STUDY OF PURCHASING PREFERENCE OF

SMARTPHONES IN LUCKNOW
DECLARATION
I, Vivek Kumar Mishra , a student of Master of Business Administration (MBA)
Programme at the Institute of Co- operative & Corporate Management Research and
Training, Lucknow hereby declare that all the information, facts and figures used in
this research project titled A Study of Purchasing Preference of Smartphones in
Lucknow have been collected by me. I also declare that this project report has
been prepared by me and the same has never been submitted by the undersigned
either in part or in full to any other University or Institute or published earlier.
This information is true to the best of my knowledge and belief.

.
Mohd. Mustaqeem
MBA- IV Sem.
Roll No. 1467370060

ACKNOWLEGEMENT
We would like to express our deep gratitude to Mr. Vivek Mishra
(Faculty of Guide) for his constant support, guidance and motivation
which helped us immensely in completing this project. The insistence on
taking up a relatively new topic helped us to understand the prospects
how the consumer perceived about the consumer durable brands. We
also would like to thank our respondents for giving us their valuable time
and providing us with the information needed to carry out the research
successfully.

Mohd. Mustaqeem
MBA- IV Sem.
Roll No. 1467370060

PREFACE
The project gives an insight of the telecom sector. It basically helps understanding the brand
preference of students with regard to smart phones.
It helps us to know what are the basis on which students chooses a particular brand when
he/she purchases a new handset.
The project will help to learn about the growing telecom sector in India. The research will
also bring to light what all factors a student considers at the time of purchase of a new mobile
phone.

Table of Contents
S.R.NO.

TOPICS

1
2
3
4
5
6
7
8
9

FRONT PAGE
CERTIFICATE FROM MENTOR, CERTIFIED BY
PRINCIPAL
DECLARATION
ACKNOWLEDGEMENT
PREFACE
INTRODUCTION
REVIEW OF LITERATURE
OBJECTIVES OF STUDY
RESEARCH METHODOLOGY
DATA ANALYSIS
FINDINGS
SUGGESTIONS AND RECOMMENDATION
CONCLUSIONS
LIMITATIONS

10
11

BIBLIOGRAPHY
ANNEXURE (Questionnaire.)

PAGE
NUMBER