KERALA TOURISM

POWERED BY
GROUP 1
STAR ASAPIANS

FESTIVALS

ONAM

THRISSUR PURAM

ATTUKAL PONGALA

BEEMA PALLI UROOS

KOCHI MUZIRIS
BIENNALE
GRAND KERALA
SHOPPING FESTIVAL

Kerala, Indias Tourism

Superbrand
Indias only Tourism Superbrand, selected by
the Superbrand Council
Indias No.1 upscale tourist destination
One of the 10 must-see destinations of a
lifetime

National Geographic Traveler

International Tourist Arrivals 9,23,366
Tourist arrivals from UK 1,59,669
8.3% growth in 2014 over 2013

Even after completely ignoring Sabarimala

(which alone attracts about 17 million
Pilgrims per annum), temple/pilgrimage
tourism (Guruvayoor, Thiruvananthapuram,
etc.) contributes to a dominating share of the
domestic tourist traffic. The common practice
is to combine pilgrimage with pleasure. Even
among foreign tourists, heritage sites,
cultural events, palaces and museums (in
and around Kochi and Thiruvananthapuram
in particular) form the principal
attractions, followed by the Kovalam beach,
various backwater tourist spots and
the Periyar Tiger Reserve at Thekkady.

TOURISM AND ECONOMIC

GROWTH

Tourism product
category

Tourism product
category

Foreign
tourists

1. Heritage,
65
culture & religion

40

2. Backwaters

15

20

3. Beaches

25

4. Hills & hill

stations

5. Forests &
wildlife

10

WHAT MAKE KERALA BECOME A

ATTRACTIVE TOURIST PLACE

BACK WATERS

TRADITIONAL ARTS

HILL STATIONS

HOUSE BOATS

WILD LIFE

BEACHES

WATERFALLS

CULTURES

FESTIVALS

AYURVEDA

WATERMOUTH

TRADITIONAL
FOODS
MARTIAL ARTS

MUNNAR

MAJOR BEACHES IN
KERALA

KOVALAM

KAPPAD

BEYPORE

FORT KOCHI

VARKALA

MUZHUPALANGAD

MAJOR WATERFALLS IN
KERALA

ATHIRAPILLY

MEENMUTTY

MADATHARUVI

PALARUVI

SOOCHIPARA

TRADITIONAL
ARTS OF KERALA

PANCHARI MELAM

KALARIPPAYATTU

KATHAKALI

AYURVEDA
Medical tourism, promoted by traditional
systems of medicine like Ayurveda and
Siddha, is widely popular in the state, and
draws increasing numbers of tourists. A
combination of many factors has led to the
increase in popularity of medical tourism:
high costs of healthcare in
industrialised nations, ease and affordability
of international travel, improving technology
and standards of care.

TRADITIONAL FOOD ITEMS

MEAL

KAPPA

FISH CURRY

KOZHIKODAN
HALWA
AMBALAPUZHA PAL
PAYASAM

KERALA SADHYA

BOATRACE (VALLAMKALI)

MAJOR CHALLENGESES
FACED BY KERALA TOURISM

Road journey

It is a fact that road journey in Kerala is

horrible to any traveller. Roads in Kerala get
damaged mainly on account of torrential rains
during the monsoon season. The annual road
maintenance and repairs cannotwithstand the
severity of rains.

Cleanliness & Hygiene

Bio-waste should be treated scientifically to produce

alternative products like manure or gobar gas.
An intensive campaign should be started to reduce
the consumption of plastic articles.
Waste plastics being non-degradable are to be taken
to recycling plants for producing alternative products.
It is high time we developed a culture of public
hygiene and cleanliness. For everything there should
be a proper place.
Incinerators which do not pollute the atmosphere may
also be used in tourist centers.

EDUCATING TAXI/AUTO
DRIVERS

Foreign tourists have much complaint in this regard.

Main complaint is overcharging of the time hire.
Auto/taxi service is a hospitality service and the
drivers have to be more humane and pleasing to
the tourist.
He should be a guide, a helper and also a
motivator to the tourist.

Tax on hotel bill

Tourists are charged at various

stages right from their entry in India.
A tourist coming by a chartered flight
is already charged for tax due to the
Central Government. Then for his
stay and food, luxury tax is charged.

STRAY DOG

Monuments, Museum
and Zoo
Kerala lacks internationally famous monuments.
Museum and Zoo in Kerala are not scientifically
set up to suit the environment where they exist.

Recommendations
Provide special attention and care to tourists.

Guests should be attached more with eco-tourism and towards

nature.

Special protection and arrangement for tourists to see festivals

and cultural fairs.

Get feedback from tourists.

Distribute tourism publicity materials at airports.

More and more domestic and international publicity

Start more tourism information centers.

Take the tourists into confidence and present friendly

hospitality to them.

Proper sign boards and road directions.

Officers should be polite and hardworking

Make available trained staff and guides.

Conduct international fairs in Kerala.

More tourism centers with hygienic facilities.

Organise cultural programmes with the participation

of foreign tourists.
More power to DTPCs to project and develop
district tourism resources.
Provide high quality service by providing the
required facilities.

Systematic planning and its implementation.

Co-ordination of various departments.

Do not overcharge tourists.

Frame new law and regulation so as to protect

the industry and tourists.
Teach tourism from school level and create
public awareness.

Better roads with long-term perspective

Neat and hygienic public toilets.

Control sound pollution and smoke from

passing vehicles.

Awards
The state has won numerous awards for its tourism initiatives.
These include:
2016 - ITB-Berlin"s Golden City Gate Gold Award for Kerala
tourism
2014 - ITB-Berlin's Golden City Gate Gold Award for Print
Campaign
2014 -UNWTO Ulysses Award for Innovation in Public Policy and
Governance for Sustainable Tourism
2012 - Kerala Tourism wins silver prize at the Golden Gate Award
of the Internationale Tourismus-Brse Berlin
2005 - Nominated as one among the three finalists at the
World Travel and Tourism Council's 'Tourism for Tomorrow'
awards in the destination category
Das Golden Stadttor Award for Best Commercial, 2006

THANKYOU