Min price

(100ml)
Only Boots

Widely Available

Charles Worthington
Toni & Guy
Trevor Sorbie
Lee Stafford

1.7
1.5
2
1.6

John Freida
Nicky Clarke
Umberto Giannini
Average Values

1.4
1.6
1.6

Shampoo

Max Price
(100ml)
2.2
2
2
1.6
2.5
1.6
1.6

Average
CP to
Price
Average Price
retailer(40%
(100ml)
(250 ml)
margin)
1.95
4.875
3.48
1.75
4.375
3.13
2
5
3.57
1.6
4
2.86
1.95
1.6
1.6

4.875
4
4
4.45

3.48
2.86
2.86
3.18

CP to
Manufacturer
(8% to 12%
Margin)Assume 10%
3.17
2.84
3.25
2.60
3.17
2.60
2.60
2.89

Avg Profit
per unit
1.71
1.53
1.75
1.40
1.71
1.40
1.40
1.56

Min price (100ml))

1.7
2
2
1.6

Max Price (100ml)

3.3
2
2
1.6

1.7
1.8
1.8

2.5
1.8
1.8

Conditioner

2.5
2
2
1.6

6.25
5
5
4

CP to retailer(40%
margin)
4.46
3.57
3.57
2.86

2.1
1.8
1.8

5.25
4.5
4.5
4.93

3.75
3.21
3.21
3.52

Average Price

Avg Price(250 ml)

CP to Manufacturer (8% to Avg Profit

12% Margin)- Assume 10% per unit
4.06
2.19
3.25
1.75
3.25
1.75
2.60
1.40
3.41
2.92
2.92
3.20

1.84
1.58
1.58
1.73

Min price (100ml))

3.3
3.33

1.7
1.8
1.8

Gel

CP to
Manufactu
rer (8% to
12%
CP to
Margin)retailer(40 Assume
Max Price (100ml)
Average Price
Avg Price(250 ml)
% margin) 10%
3.3
3.3
8.25
5.89
5.36
3.33

3.33

8.325

5.95

5.41

2.5
1.8
1.8

2.1
1.8
1.8

5.25
4.5
4.5
6.17

3.75
3.21
3.21
4.40

3.41
2.92
2.92
4.00

Avg Profit
per unit
2.89
2.92

1.84
1.58
1.58
2.16

Total avg price for (Shampoo + Conditioner + Gel)

Total avg price for (Conditioner + Gel)
Total Avg cost for manufacturing (Shampoo + Conditioner + Gel)
Base= 100 units
60% new customers
Sale post scheme= 300 units
3:2 Promotion Scheme
Total profit without scheme (100 units)

100*1.56
Total Profit with scheme (300 units)
(200*5.55) - (300*3.36)

200*5.184 - 300*2.89

(4.45+6.17+ 4.93 )/3 = 5.184

(6.17 + 4.93)/2 = 5.55
(2.89+3.2+4)/3= 3.36

1.824

40% new customers

Sale post scheme= 170 units
GWP (93 p - additional cost)
Total profit without scheme

me

156
102

New Avg Profit per unit after

scheme (avg profit per unit
-0.93)
Total Profit with scheme

GWP (93 p - additional cost)

100*1.56 = 156

1.56-0.93 = 0.63
170*0.63 = 107.1

50% new customers

Sale post scheme= 150 units
Coupon (50 pence off)
Total profit without scheme

Total Profit with scheme

Coupon (50 pence off)

100*1.56 = 156

150*(1.56-.5) = 159

J&J

Price(100 ml)
Clean and Clear
99

Quoted Price
Selling Price
Offers Available 15% off
99
84
10ml moisturizer free
114
99
20% extra
119
99

CP to retailer(14% margin)CP to wholesaler(1.5%)CP to Distributor(2%)

85.14
83.86
82.18

Effective Discount %age CP to retailer(14% mar CP to wholesaler(1.5

15
72.24
71.16
13
85.14
83.86
17
85.14
83.86

CP to Manufacturer (4%) Profit

78.89

Profit to Manufacturer
20.11
3.29

CP to Distributor(2%)
CP to Manufacturer (4%) Profit to Manufacturer
69.74
78.89
-9.15
82.18
88.89
-6.71
82.18
94.67
-12.49