Beruflich Dokumente
Kultur Dokumente
Ashley Epperson
Eduardo Arellano
Paul McConkie
Ernest Simmons
Maxwell Collins
Ramona Wolfgramm
Joshua Burt
SWOT ANALYSIS
Strengths
Tabasco sauce was traditionally used in Mexican cooking, but
Weaknesses
Produced in one factory on an island. Making it hard to
relocate and distribute.
Limited number of products to distribute.
Thought of as mostly hot sauce, hard to appeal to the mild
fans.
Family owned company could have limits to financial
backing.
Company relies on Tabasco brand name to sell their product.
Opportunities
Market to people who enjoy spicy foods.
Video campaigns could be put into action for the 7 spice chili
sauce.
Large fan base of the sauce already. Already has a good
reputation.
Easy meal to fix for the family
Tabasco should consider making the chili ready-to-eat.
Threats
Hot sauce is on the rise.
More hot sauce companies are coming into the hot sauce
game.
The location makes it prone to storms, floods, etc.
Limited growth due to location.
Other products that have been on market longer with
stronger presence and different options. McCormick Chili Mix
for example offering a variety of different chili flavors.
TARGET MARKET
We decided that our target market is going to be all consumers
between the ages of 15 55. The reason that we decided this
would be the best target market is because most children and
elderly are not attracted to spicy foods. We concluded that most
of our consumers would fall between the ages of 15 and 55.
Because this is such a large target market, we have also chosen
to target busy parents. We decided to focus our radio ad towards
cooking mothers by promoting our product to be easy, tasty, and
efficient. We focused our TV ad and our radio ad around the fact
that the 7-Chili Sauce is convenient and widely enjoyed by any
person who tries it.
TELEVISION COMMERCIAL
(Separate document uploaded)
Script:
Tabasco 7 Spice Chili Recipe
The Worlds Famous Pepper Sauce. Tabasco!
*Brand IMC shows on screen
Enter Man #1.
Man #1: Wow I sure could go for some chili right now!
*begins to go through the fridge*
Enter Woman #1
Woman #1: Honey what are you doing?
Man #1: There is no good chili here in the house, or the
United States. I think we need to take a trip down south!
Woman #1. Dont be an idiot! We have the worlds favorite
chili recipe right here!
*reveals Tabasco 7 Spice*
Man #1: Wow, Honey you were right, I love Tabasco 7 Spice
Chili!
*Gives thumbs up*
Tabasco 7 Spice Chili is a product of McIllhenny Co.
Bottled and packaged at Avery Island, Louisiana.
RADIO AD
7 Spice Chili Mix
SCRIPT
Are you tired of eating the same thing every week?
Are you a busy mom and too tired to cook?
Just add 1lb. of any cooked meat and youll have home cooked
chili in no time! Try our World Famous Tabasco in our all new 7
Spice Chili mix!
Made with all fresh ingredients, herbs and spices,
Your family is guaranteed to want more!
Available in two flavors!
Original and Spicy.
Let McILhenneys Tabasco brand take care of dinner tonight!
SALES PROMOTION
LIMITED DEAL