CHAPTER 1

INTRODUCTION ABOUT THE CONCEPT OF RESTAURANT

1.1 DEFINITION OF RESTRAURANT
A restaurant is an establishment that serves prepared food and beverages to be
consumed on the premises. The term covers a multiplicity of venues and a diversity of
styles of cuisine.
Restaurant means a business whose principal purpose is the sale of food or
beverage served in paper, plastic or other disposable containers for immediate
consumption inside, outside or away from the building, including businesses that provide
delivery of food for immediate consumption.
In the restaurants, products and suppliers are used on a first-in, first-out basis to
ensure freshness.
All restaurants provide warm and inviting environment and comfortable seating
environment to accommodate anyone from single individual to a large family.1.2
CHARACTERISTICS OF RESTRAURANT
1. A business involving the preparation and serving of meals on or off the

premises.

2. Normally require short amounts of time between the periods of ordering and serving of
food.
3. Serve in edible or disposable containers.
4. Provide delivery of food for immediate consumption.
5. Provide warm and inviting environment and a Variety of comfortable seating
arrangements to accommodate anyone from a single individual to a large family.

1.3 DIFFERENCE BETWEEN HOTEL AND RESTAURANT

1. Most hotels are family- run establishments and, as such, the services are more
personalized than professional.
2. Hotels are classified into A, B, C and Economy category while Guesthouses fall
under Upper, Medium and Economy class.
Tariff quoted in A and B category hotels include all meals, a system followed by
most establishments. The guesthouses is a less formal facility offering rooms is a
part of a residential house or its annex, where the guests can share the family
kitchen for meals.
3. During the peak tourist season i.e. early June to mid-September, it is
Advisable to book hotel rooms in advance.
1.4 RESTAURANT CHAIN
Restaurant chain is a set of related restaurants, typically with the same name in
many different locations either under shared corporate ownership or franchising
agreements.
1.5 FAST-FOOD RESTAURANT
A fast-food restaurant is a restaurant characterized by food which is supplied
quickly after ordering and by minimal service. Food purchased may or may not be
eaten quickly as well.

CHAPTER 2
SCOPE OF THE PROJECT
The aim of preparing this project report is to know how to establish the restaurant.
The location of the restaurant is on Imadejas Sta. Cruz Capitol Bon-Bon Road
Butuan City beside Grand Palace Restaurant. The place has been selected to capture the
market potentiality and untapped opportunity present on this highway. The area of the
land covers 4,500 Sqm. The restaurant is a part of service industry so that it very difficult
is for marketer to provide the services so; its a challenging job.

Service-product mix:

Restaurant

There is a full range of services. And a customer-driven approach will be used.

The valuable service will be given a priority. The earlier survey made and prevailing
market trends shows a huge market potential. There is a lack of outstanding quality in the
niche market where the restaurant is planning to enter. The survey also shows certain
unmet demands of customers in the market, which the restaurant is going to target. Such
as, modern styled, a peaceful environment and a unique variety of different cuisine.

Though the cost of the project is very high, the project is expected to generate higher
profits in the long run.

CHAPTER 3
RESTAURANT PROFILE

Registered Name
KAN- ANAN SA BUTUAN
Size of Restaurant
Medium Scale Restaurant
Products
Food & Beverages
Location of Restaurant
Imadejas Sta.Cruz Capitol Bon-bon road Butuan City
Partners
Madel C. Culpa
Ian Albarico
Efraim Egamao
Alanrie Lopecillo
Jomarie Rosaupan

3.1 OBJECTIVES OF RESTAURANT

To provide high quality food to the customers.
To provide better services to the customers.
To provide better sitting facility to the customers.

 To provide better environment to the customers.

To provide better waiting facility to the customers.
3.2 MISSION
The mission of our restaurant is

Every employee strives to provide 100 percent customer satisfaction - for every
customer every visit. This includes fast, friendly and attentive service,
accuracy in order taking and filling, and anticipation of customers needs.

To achieve the economies of scale to minimize costs while maximizing value to

Customers.

To achieve leadership, core and functional competencies restaurant business.

3.3 OUR TEAM
The ultimate aim of our restaurant is to remain the customer satisfaction and we
have an energetic professional with proven calibre and the required expertise. Under the
partnership of our team, we are never lacking in our efforts to make every single deal a
resounding success.
This team consists of the experienced and dedicated staffs, who work in a team
spirit to achieve common goals. In our pursuit for overall excellence, we have evolved
pro-active mechanisms and work culture with introducing new food and beverages to
satisfy customer and attract new customer.

The Success of Organization will always depend on knowledge, experience and skills of the
promoters, so it is necessary that whosoever are the owners of the company they must pour their
blood to build image of the company.
3.4 PLUS POINTS OF OUR RESTAURANT THAN THE COMPETITORS
1. Give customers high quality foods.
2. Serve quickly than the competitors
3. Location of restaurant at clean and pleasant environment.
4.

Serve the customers at a fair price than the competitors

5. Use of highest quality, freshest ingredients to make foods.

6. Use of the most current state of cooking equipment to ensure quality and safety in serving
the customers.
7. Our restaurant provides a clean, comfortable environment that suites to all types of
costumers.
3.5 ESTIMATED STAFFS IN RESTAURANT
TOTAL STAFF
MORNING STAFF:

28
8

AFTERNOON STAFF
EVENING STAFF

8
12
28

CHAPTER 4
PRODUCT PROFILE
PRODUCT CHARACTERISTICS
(1) Restaurant
-

A new concept of restaurant in the city

Special facilities: Membership card

Special discounts on festivals

Wide range of varieties in menu and quality food