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Digital Marketing
Strategy
Research Summary Report
Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers
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Table of Contents
Reaching the next level of digital marketing performance
Most import digital marketing objectives
Rating the success of digital marketing programs
Most challenging obstacles to digital marketing success
Digital marketing effectiveness is changing
Most effective types of digital marketing used
Most difficult types of digital marketing to execute
Resources used to plan and execute a digital marketing strategy
Comparing tactical effectiveness with degree of difficulty
How spending on digital marketing is changing
Extent of marketing software usage to manage digital
Research methodology and survey demographics
About Ascend2
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How will marketers reach the next level of digital marketing performance in the year ahead?
To find out, Ascend2 and our Research Partners fielded the Digital Marketing Strategy Survey and
completed interviews with 333 marketing, sales and business professionals from around the
world. We thank them for sharing their valuable insights with you.
The charts in this edition of our study, titled Digital Marketing Strategy Research Summary Report
represent the average of all market segments responding to the survey. Specific market segments
are reported on exclusively by our Research Partners.
This research has been produced for your use. Put it to work in your own marketing strategy
planning and presentation materials. Clip the charts and write about them in your blog or post
them on social media. Please share this research credited as published.
Sergio Balegno
Chief Strategy Officer, Ascend2
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Notes
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Research methodology
Ascend2 Research Surveys are conducted online from a panel of more than 50,000
US and international marketing and sales decision-makers and practitioners
representing a range of contact roles, company types, sizes and geographic regions.
The questionnaire used is standardized to incorporate these methodologies across all
studies while maintaining our proven 3-Minute Survey format. Survey findings are
examined in a quantitative context by experienced analysts and reported objectively.
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Survey demographics
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About Ascend2
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