1.

Introduction
1.1. Origin of Report:
This report was assigned by Professor Khandokar Masuduzzaman, Department of Marketing, of
BBA honors 14th batch, Dhaka City College, Dhaka.
1.2. Objectives:

Learning a didactic approach to supply chain management and retailing & wholesaling.
Incorporating theoretical education with practical experience.
Gaining knowledge about the current market trend of the country.
Getting acquainted with different policies, rules and regulations of the government on the
products concerned.

1.3. Methodology:
The methodologies used in the research process for this report, were:
Data Collection:

Primary data is the information that we collect first-hand and secondary data is the information
collected by others and used by us. For data collection, we used three approaches:
a First, we conducted some field research. We went to some Walton retail outlets and asked
the customers about their valuable suggestion and opinions.
b We searched about Walton on the Internet and found some important information
regarding their company background, product lines and promotional programs.
c We went to Walton head office and collected the annual reports for Walton Bangladesh
for the year 2010.
Surveys:

For surveys, we made a questionnaire one for the sellers and another for the buyers. The
questionnaire for the sellers contained questions about their sales price, sales volume, customer
demography etc. And the questionnaire for the buyers included questions about their economic
background, their preferences and their buying budget and frequency.
To circulate the questionnaires, we followed two approaches:
We handed the questionnaires personally to people. We went to the retail outlets and gave
the questionnaire to the people working there and collected their answers. Then we chose
some random prospective buyers and handed them the questionnaire prepared for them.
The random sampling included people from our residential areas, our friends and the
students from different departments of University of Dhaka.

Record analysis:

After collecting the data, we recorded them. Then we analyzed them by doing the following:
a We collected the survey answers and made charts and graphs using that data for
supporting the report.
b Then we analyzed Waltons annual reports and extracted our required figures from them.
1.4. Limitations:

a
b
c

Though we tried our best to make a hundred percent perfect report, a few limitations
held us back. The main limitations that we faced, were
As many of the common products were barred, we had to choose one from a limited
number of options.
When we went to collect information from the Walton outlets, they were not fully able to
cooperate with us, as our required information was confidential.
There was not enough data in the websites.