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From:

To:
Subject:
Date:

Mike Rabinowitz
Frankie Martinez; Martinez Blanco, Frankie
Quick question re today
Monday, January 20, 2014 9:26:44 AM

Do you know if the Mayor is going to an event at 252 W 116 today? I know you advanced it as a
possible event to go to, but just trying to figure out if it made it onto the final schedule.

Thanks much.

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

I told him there are two outcomes we get u pk with a tax increase or
we get upk with a deal on how to pay with the Gov (we'll fight for our
taxes to be included in that deal however it gets sliced- we're not
backing off).
I told him We should talk about #2 as a path forward. We agreed to
talk on Thursday.
I'm taking off for NYC and will available on email, but I think this crew
needs to get on a call to discuss.
a couple of thoughts:
We need CFE out there this week assailing #'s
We need Shelly and IDC and Sen Dems saying they will fight for it.
We need community groups saying this is a litmus test for Dems. This
tax increase is important.

Peter Ragone/

From:
To:
Cc:
Subject:
Date:

Dean Fuleihan; Peter Ragone


Bill de Blasio; Jonathan Rosen; Shorris, Anthony; Williams, Dominic; Santucci, Laura; PhilWalzak (gmail.com)
Re: Glaser call
Monday, January 20, 2014 7:41:35 PM

That's what Peter said y


Sent via BlackBerry by AT&T
From: "Fuleihan, Dean (OMB)" <FuleihanD@omb.nyc.gov>
Date: Tue, 21 Jan 2014 00:41:02 +0000
To:
Cc: Emma Wolfe
; Bill DeBlasio
Jonathan Rosen<jonathan@berlinrosen.com>; Shorris, Anthony<ashorris@cityhall.nyc.gov>;
Williams, Dominic<dwilliams@cityhall.nyc.gov>; Santucci, Laura<lsantucci@cityhall.nyc.gov>;
Phil Walszac<
Subject: Re: Glaser call
Is it $1.5b over 5-years for the all school districts at the Governor discretion?
Sent from my iPhone
On Jan 20, 2014, at 7:26 PM,

wrote:

Toplines from call...


1.5 billion to be drawn down on timetable from jurisdictions as needed.
Guaranteed for 5 years.
Skelos won't give tax increase. Gov needs to Fund it through budget or it doesn't
happen.
Feedback gov has gotten is that you guys will push for tax increase no matter
what.
He said We should back off tax so it's not a loss for us.
This will be public tomorrow.
I did not challenge him on the votes bc I didn't want to give away our budget
strategy.

I told him there are two outcomes we get u pk with a tax increase or we get
upk with a deal on how to pay with the Gov (we'll fight for our taxes to be
included in that deal however it gets sliced- we're not backing off).
I told him We should talk about #2 as a path forward. We agreed to talk on
Thursday.
I'm taking off for NYC and will available on email, but I think this crew needs to
get on a call to discuss.
a couple of thoughts:
We need CFE out there this week assailing #'s
We need Shelly and IDC and Sen Dems saying they will fight for it.
We need community groups saying this is a litmus test for Dems. This tax
increase is important.

Peter Ragone/

From:
To:
Cc:

Jonathan Rosen
Fuleihan, Dean (OMB); Emma Wolfe; Bill DeBlasio; Shorris,; Williams, Dominic; Santucci, Laura; PhilWalzak
(gmail.com)
Re: Glaser call
Monday, January 20, 2014 7:54:53 PM

Subject:
Date:

Let me check, but it seemed to me, 1.5 billion as a pot of money.


Peter Ragone/
From: Jonathan Rosen
Sent: Monday, January 20, 2014 4:50 PM
To:
Cc: Fuleihan, Dean (OMB); Emma Wolfe; Bill DeBlasio; Shorris,; Dominic ; Santucci, Laura; Phil Walszac
Subject: Re: Glaser call

Let me know on call. I'm available.


Is it 1.5 b per year? Can't be total that's only 300 m per year.
Sent from my iPhone
On Jan 20, 2014, at 7:42 PM,

<

> wrote:

As jurisdictions needed.
Peter Ragone
From: Fuleihan, Dean (OMB)
Sent: Monday, January 20, 2014 4:41 PM
To:
Cc: Emma Wolfe; Bill DeBlasio; Jonathan Rosen; Shorris, Anthony; Williams, Dominic;
Santucci, Laura; Phil Walszac
Subject: Re: Glaser call

Is it $1.5b over 5-years for the all school districts at the Governor discretion?
Sent from my iPhone
On Jan 20, 2014, at 7:26 PM,
wrote:

Toplines from call...


1.5 billion to be drawn down on timetable from jurisdictions as

needed. Guaranteed for 5 years.


Skelos won't give tax increase. Gov needs to Fund it through budget
or it doesn't happen.
Feedback gov has gotten is that you guys will push for tax increase
no matter what.
He said We should back off tax so it's not a loss for us.
This will be public tomorrow.
I did not challenge him on the votes bc I didn't want to give away
our budget strategy.
I told him there are two outcomes we get u pk with a tax increase
or we get upk with a deal on how to pay with the Gov (we'll fight
for our taxes to be included in that deal however it gets slicedwe're not backing off).
I told him We should talk about #2 as a path forward. We agreed to
talk on Thursday.
I'm taking off for NYC and will available on email, but I think this
crew needs to get on a call to discuss.
a couple of thoughts:
We need CFE out there this week assailing #'s
We need Shelly and IDC and Sen Dems saying they will fight for it.
We need community groups saying this is a litmus test for Dems.
This tax increase is important.

Peter Ragone

Dominic<dwilliams@cityhall.nyc.gov>; Santucci,
Laura<lsantucci@cityhall.nyc.gov>; Phil
Walszac
Subject: Re: Glaser call
Let me know on call. I'm available.
Is it 1.5 b per year? Can't be total that's only 300 m per year.
Sent from my iPhone
On Jan 20, 2014, at 7:42 PM,
wrote:
As jurisdictions needed.
Peter Ragone
From: Fuleihan, Dean (OMB)
Sent: Monday, January 20, 2014 4:41 PM
To:
Cc: Emma Wolfe; Bill DeBlasio; Jonathan Rosen; Shorris, Anthony;
Williams, Dominic; Santucci, Laura; Phil Walszac
Subject: Re: Glaser call

Is it $1.5b over 5-years for the all school districts at the


Governor discretion?
Sent from my iPhone
On Jan 20, 2014, at 7:26 PM,
> wrote:

"

Toplines from call...


1.5 billion to be drawn down on timetable from
jurisdictions as needed. Guaranteed for 5 years.
Skelos won't give tax increase. Gov needs to
Fund it through budget or it doesn't happen.
Feedback gov has gotten is that you guys will
push for tax increase no matter what.
He said We should back off tax so it's not a loss
for us.
This will be public tomorrow.
I did not challenge him on the votes bc I didn't
want to give away our budget strategy.

I told him there are two outcomes we get u pk


with a tax increase or we get upk with a deal on
how to pay with the Gov (we'll fight for our taxes
to be included in that deal however it gets
sliced- we're not backing off).
I told him We should talk about #2 as a path
forward. We agreed to talk on Thursday.
I'm taking off for NYC and will available on email,
but I think this crew needs to get on a call to
discuss.
a couple of thoughts:
We need CFE out there this week assailing #'s
We need Shelly and IDC and Sen Dems saying
they will fight for it.
We need community groups saying this is a
litmus test for Dems. This tax increase is
important.

Peter Ragone/

From:
To:
Cc:
Subject:
Date:

Fuleihan, Dean (OMB)


PhilWalzak (gmail.com); Jonathan Rosen;
Dominic; Santucci, Laura
Re: Glaser call
Monday, January 20, 2014 8:29:22 PM

>; Bill de Blasio; Shorris, Anthony; Williams,

My flight is delayed. Can do a call


Peter Ragone/
From:
Sent: Monday, January 20, 2014 5:12 PM
To: Fuleihan, Dean (OMB)
Cc: Phillip Walzak; Jonathan Rosen;
Dominic Williams; Laura Santucci
Subject: Re: Glaser call

>; Bill de Blasio; Anthony Shorris;

Got it.
Peter Ragone
From: Fuleihan, Dean (OMB)
Sent: Monday, January 20, 2014 5:05 PM
To:
Cc: Phillip Walzak; Jonathan Rosen;
Dominic Williams; Laura Santucci
Subject: Re: Glaser call

>; Bill de Blasio; Anthony Shorris;

We need a conversation in the morning. I am receiving final cost estimates tonight


Sent from my iPhone
On Jan 20, 2014, at 7:58 PM,
wrote:

>

Dean, where did you come down on yesterday's release? Important now given
what they're doing.
Peter Ragone
From: Phillip Walzak
Sent: Monday, January 20, 2014 4:54 PM
To: Jonathan Rosen
Cc:
; Peter Ragone; Dean Fuleihan; Bill de Blasio; Anthony
Shorris; Dominic Williams; Laura Santucci
Subject: Re: Glaser call

yeah thats nothing


On Mon, Jan 20, 2014 at 7:52 PM, Jonathan Rosen
> wrote:

wrote:
Toplines from call...
1.5 billion to be drawn down on
timetable from jurisdictions as
needed. Guaranteed for 5 years.
Skelos won't give tax increase. Gov
needs to Fund it through budget or it
doesn't happen.
Feedback gov has gotten is that you
guys will push for tax increase no
matter what.
He said We should back off tax so it's
not a loss for us.
This will be public tomorrow.
I did not challenge him on the votes
bc I didn't want to give away our
budget strategy.
I told him there are two outcomes
we get u pk with a tax increase or
we get upk with a deal on how to pay
with the Gov (we'll fight for our taxes
to be included in that deal however
it gets sliced- we're not backing off).
I told him We should talk about #2 as
a path forward. We agreed to talk on
Thursday.
I'm taking off for NYC and will
available on email, but I think this
crew needs to get on a call to
discuss.
a couple of thoughts:
We need CFE out there this week
assailing #'s
We need Shelly and IDC and Sen
Dems saying they will fight for it.
We need community groups saying
this is a litmus test for Dems. This tax
increase is important.

Peter Ragone

From:
To:
Cc:
Subject:
Date:

Wolfe, Emma
"jonathan@berlinrosen.com";
Rabinowitz@berlinrosen.com"
Re: Quotes from advocates/unions
Tuesday, January 21, 2014 2:56:23 PM

I'm cool
PR?
Who said no, jg?

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, January 21, 2014 02:49 PM
To: Wolfe, Emma;
Cc: Josh Gold
; Mike Rabinowitz
<Rabinowitz@berlinrosen.com>
Subject: FW: Quotes from advocates/unions

Confirming you are cool with us putting this out from the campaign.pls read

From: Emma Woods


Sent: Tuesday, January 21, 2014 1:46 PM
To: Mike Rabinowitz
Subject: Quotes

Quotes

We applaud Governor Cuomo for making statewide universal pre-k a priority in his
executive budget. But the money he is proposing is not enough for truly universal, full-day
pre-k and the afterschool program Mayor de Blasio has proposed, and does not guarantee a
dedicated funding stream at the level needed. In New York City, we need the tax plan that
Mayor de Blasio has laid out in order to generate dedicated resources for a full and secure
investment in both universal pre-k and after-school programs and our city should have the
authority to raise its own taxes to pay for the Mayors critical expansion of these programs.
We urge Governor Cuomo and the Legislature to pass Mayor de Blasios plan to raise taxes
on the wealthiest New Yorkers to expand pre-k and after-school programs, said the
Campaign for Children (not approved)

"The Governor is right to recognize that pre-k and after school are an essential investment
in New York's future. But unfortunately the budget he's presented makes it more clear than
ever that without new dedicated revenue from a tax on the wealthiest New Yorkers, there is
simply no way to make sure these programs reach all of our children, said Javier H. Valdes,
Co-Executive Director of Make the Road New York.

Were very encouraged to see that the Governor has prioritized pre-k and after-school
programs in his budget, as we know that these programs are essential for the success of our

children and working families. However, the funding he has presented is not enough to
expand these programs to serve all children. We need the tax plan Mayor de Blasio has laid
out in order to truly invest in our childrens futures, said Melanie Hartzog, Executive
Director ofChildrens Defense Fund New York. (not approved)

"We applaud Gov. Cuomo for putting Pre-K and after school front and center in the budget.
Now, we must work together to make sure these programs truly reach all our children. To
fulfill that promise, we need to find sufficient and stable resources which we can achieve
by giving NYC the ability raise revenue from the wealthiest New Yorkers as a stable funding
mechanism for UPK," said Hector Figueroa, President of 32BJ SEIU.

"Governor Cuomo is right to make Pre-K and after school a central part of his budget, but
the resources he has put forward are simply not enough to call his proposal 'universal.'
Giving every four-year-old the high-quality early education that studies show to be so
effective meansfinding new revenue, and the fairest way to do that is to give Mayor de
Blasio the authority to ask the wealthiest New Yorkers to pay just a little more in taxes," said
Camille Rivera, Executive Director of United NY.

I applaud Governor Cuomo for recognizing the critical importance of universal pre-K and
after-school programs for educational opportunity.He is right: we need the programs in NYC
and statewide. But the statewide money he is proposing doesnt even meet the needs of
New York City alone, much less the whole state.Therefore it's obvious that theLegislature
and Governor should give New York City the leeway to raise its own taxes to ensure
universal pre-K and after-school programs for all of New Yorks children. The importance
and feasibility of such an agreement are now in clear view thanks to the Governor's
commitment to these crucial programs, said Jeffrey Sachs, Director of the Earth Institute
at Columbia University and Special Advisor to the UN Secretary-General.

"The Governor has made a first step, but what he has proposed will not come even close to
true universal pre-k and after school for all New Yorkers. Albany has talked about fully
funding pre-k again and again for 15 years, but without new tax revenue as Mayor de Blasio
has proposed, there is simply no way to give our children the quality education they
deserve, said JonathanWestin, ExecutiveDirector of New York Communities for Change.

Emma Woods
BerlinRosen Public Affairs
O: 646-200-5303

C: 203-568-4780
emma@berlinrosen.com
To unsubscribe from this group and stop receiving emails from it, send an email to
UPK+unsubscribe@upknyc.org.

From:
To:
Cc:
Subject:
Date:

Ragone, Peter
Wolfe, Emma
Shorris, Anthony; "jonathan@berlinrosen.com";
Re: Real estate and business leaders
Tuesday, January 21, 2014 8:00:29 PM

Can we take this off official thread please.

From: Ross Offinger [mailto:


]
Sent: Tuesday, January 21, 2014 07:27 PM
To: Wolfe, Emma
Cc: Shorris, Anthony; jonathan@berlinrosen.com <jonathan@berlinrosen.com>; Ragone, Peter;
>
Subject: Re: Real estate and business leaders

On b:

Here's who I am shooting for:


Confirmed:
Bruce Ratner
Eric Schmidt
Elizabeth Sackler
Gina and Tony Argento
Initial Real Estate Wish List:
Jed Walentas
John Zuccotti
Drew Katz
Will Zeckendorf
David Steiner
Stuart Suna
Don Cappoccia
David Kramer
Rich Richman
Gene Schneur
Steve Greene
George Klein
Marc Lasry's Hedge Fund Guys:
Eric Mindich
Dan Stern
Jamie Dinan (not Dimon)
Dan Stern
Dan Och
More to come.
-Ross Offinger
c. 718.344.8025
email -ross@billdeblasio.com

On Tue, Jan 21, 2014 at 2:35 PM, Wolfe, Emma <EWolfe@cityhall.nyc.gov> wrote:
Looping you to:
a) discuss budget today with them to moderate/take edge off
b) preview next round of biz ldrs

From:
To:
Cc:
Subject:
Date:
Attachments:

Jonathan Rosen
Katz, Rebecca
Ko, Eunice; "rachel@noerdlingermedia.com"
RE: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon
Friday, January 24, 2014 3:55:11 PM
Chirlane McCray Keynote Invitation 24 Jan 2014.pdf

Thanks. Hi, Eunice and Rachel.

I am attaching the invite letter that came with in PDF. Thanks again for considering.

-jr

From: Katz, Rebecca [mailto:RKKatz@cityhall.nyc.gov]


Sent: Friday, January 24, 2014 3:53 PM
To: Jonathan Rosen
Cc: Ko, Eunice; 'rachel@noerdlingermedia.com'
Subject: Re: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

Looks interesting. Thanks, Jonathan.


+ CMC's scheduler and CoS.

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Friday, January 24, 2014 03:49 PM
To: Katz, Rebecca; Laura Kavanagh <laura@billdeblasio.com>
Subject: FW: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

This is from Coalition for the Homeless. Its a great event that Hillary Clinton and Ariana Huffington
have keynoted in the past. Bill was a strong supporter of Coalition in the Council and as PA and
Barry Berke from the campaign is Coalitions board chair. Audience is 400 women involved in the
Coalition as well as graduates of their First Step Job Training Program. Its on April 3 at the Pierre
Hotel. I really hope you will consider doing it.

From: Mary Brosnahan [mailto:mbrosnahan@cfthomeless.org]


Sent: Friday, January 24, 2014 3:20 PM
To: Jonathan Rosen
Cc: David Giffen
Subject: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

Hi Jonathan

Im pretty sure we already discussed the attached wed be thrilled if Chirlane


McCray would be our keynote speaker at this years Women Mean Business
Luncheon. This event is attended by top women executives, journalists and other
opinion-makers. Hillary Clinton and Arianna Huffington have spoken at past
luncheons. Moreover, its a very moving event, as several First Step graduates also
share their personal stories.

Anything you can do to get this in right hands would be tremendously appreciated.


Warmly,
m

From:
To:
Subject:
Date:
Attachments:

Walzak, Phil
"Jonathan Rosen"
RE: Press Conference Tomorrow
Tuesday, January 28, 2014 5:42:26 PM
image001.png
image002.png

Sorry
Yes correct

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, January 28, 2014 5:35 PM
To: Walzak, Phil
Subject: RE: Press Conference Tomorrow

Checking back in on this this is not happening, right? We rep Food Bank NYC and do some stuff
with United Way and they were in a tizzy that MBDB was joining them tomorrow.

From: Walzak, Phil [mailto:PWalzak@cityhall.nyc.gov]


Sent: Tuesday, January 28, 2014 1:05 PM
To: Jonathan Rosen
Subject: RE: Press Conference Tomorrow

Will look

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, January 28, 2014 12:57 PM
To: Walzak, Phil
Subject: FW: Press Conference Tomorrow

Youre not doing a presser tomorrow on SNAP cuts or anytime soon? Not sure what below is about.
Pls advise.

From: Margarette Purvis [mailto:mpurvis@foodbanknyc.org]


Sent: Tuesday, January 28, 2014 12:56 PM
To: Emma Woods; Jonathan Rosen
Cc: Triada Stampas; Josh Cramer-Montes
Subject: Press Conference Tomorrow

Hi Emma and Jonathan:

Do either of you know if a press release has gone out from the Mayor about a press conference
being hosted tomorrow?

The reason Im asking is because weve gathered leaders from all of the top human service
organizations to say no to snap cuts. When I imagined this I saw it as something to be done in
partnership with the Mayor. Ive been told that hes looking into doing it potentially tomorrow. In
the meantime, Joel has convinced the group that we cant wait and should definitely plan the press
conference without the mayor which makes NO SENSE TO ME if hes considering joining us.

So in a nutshell, I dont want to stand in the way of progress, but I also dont want to spin our
wheels when the most important voice on this RIGHT NOW is the MAYOR. Have you heard
anything???

Margarette Purvis
President & CEO
Food Bank For New York City
39 Broadway, 10th Floor
New York, NY 10006
t: 212.566.7855 ext. 2225
f: 212.566.1463
MPurvis@foodbanknyc.org
Twitter: @FoodBank_Prez

Join the conversation at

Food Bank For New York City Named NY1s 2013 New Yorkers of the Year

NOTE: The information in this email is confidential and may be legally privileged. If you are not the
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From:
To:
Subject:
Date:

Jonathan Rosen
Wolfe, Emma; Laura Santucci
Jed Walentas cell # per BdB email earlier about wanting to call him
Wednesday, January 29, 2014 1:10:46 PM

Will you let me know if they connect? Thanks.

Jonathan Rosen
BerlinRosen Public Affairs, Ltd.
15 Maiden Lane, Suite 1600
New York, NY 10038
t. 646.452.5637
jonathan@berlinrosen.com

From:
To:
Cc:
Subject:
Date:

on behalf of Dan Levitan


Josh Gold
Sevillia, Max; Marco Carrion; peter ragone; Gabriel Schnake-Mahl; Jonathan Rosen
Re: Members of Congress
Wednesday, January 29, 2014 1:51:50 PM

Here's the updated release:


FOR IMMEDIATERELEASE:January 30, 2014
CONTACT:press@upknyc.org
CONGRESSIONAL LEADERS JOIN UPKNYC, CALL FOR FULL
IMPLEMENTATION OF MAYOR DE BLASIOS TAX AND PRE-K PLAN
Reps. Nydia Velazquez, Grace Meng, Jerrold Nadler, Jose Serrano, Eliot Engel, Joe
Crowley & Charlie Rangel Call on State to Pass Plan
Momentum Grows as Progressive Members of Congress Join Business Leaders,
National Experts, Labor, Philanthropic, Civic, Non-Profit, Clergy and Academic
Leaders
New York, NY Seven progressive Congressional leaders announced today their
support for UPKNYC and called for the full implementation of Mayor de Blasios
universal Pre-K and afterschool proposal, adding more momentum to the campaign
to make critical, proven investments in New Yorks children. Support from the
Congressional leaders comes days after the City released a full implementation plan
thatthe New York Times saysmakes a persuasive case and shows that [de
Blasios] pre-K team has thought this through.
Mayor de Blasios proposal is the only way we can afford to make the critical
investments in our children that have been has promised for so long. We dont need
another IOU, or another someday the Mayors plan would provide a stable and
sufficient source of funding for pre-K and afterschool that can be used right now,
said Rep. Jose Serrano (D-Bronx).
Without the small tax on the wealthiest New Yorkers that Mayor de Blasio has
proposed, there is no way to fully fund a true universal Pre-K and afterschool
program. Study after study have shown that high-quality early education and
afterschool can make an enormous difference in the lives of young New Yorkers. We
owe it to them, and to our future, to pass Mayor de Blasios plan without delay, said
Rep. Grace Meng (D-Queens).
Giving our children the education they deserve will take a real and dedicated
revenue stream, as has been proposed by Mayor de Blasio. Through a small
surcharge on the wealthiest New York City residents, we can finally fund universa,l
high-quality Pre-K and afterschool programs that are proven to help students
succeed. It is simply the right thing to do, and that's why I've been a supporter of his
plan from the outset, said Rep. Jerrold Nadler (D-Manhattan, Brooklyn).

We have known for years about the benefits of high-quality early education and
afterschool programing, and for years we have not been able to find the resources to
make them a reality for all New Yorks children. Mayor de Blasios plan will end that
historic injustice through a small, dedicated tax on the most fortunate New Yorkers
that will allow us to finally provide these programs to all our students.
UNASSIGNED
Our children only get one real shot at a great education and its imperative that they
get off to the right start. Universal pre-k is a necessary investment for every New York
City student to reach their full potential and we owe it to them to make sure there is
dedicated, sustainable funding for the program moving forward, said Rep.
JoeCrowley(D-Queens, Bronx).
Studies consistently demonstrate that pre-K education pays long term dividends,
helping children succeed later in life. By making free, high-quality, full-day universal
pre-kindergarten a priority for New York now, we can ensure all our citys children
regardless of their background have the opportunity to flourish, grow and pursuer
their dreams. Rep. Nydia Velazquez (Brooklyn, Queens, Manhattan).
"I applaud Mayor de Blasio's commitment to expanding pre-K and after school
programs, which are vital to preparing our youngest children to reach their full
potential in life. Education is key to lifting people out of poverty and opening doors for
success. I'm proud that Mayor de Blasio has been fighting hard to advance economic
opportunities for everyone in New York City; he can count on my support in Congress
where I'll continue to help reclaim an America where everyone has a fair shot at
achieving a better future." Rep. Charlie Rangel (D-Manhattan).
As an early and strong supporter of Universal Pre-K, I recognize the need for a reliable and steady
funding mechanism. Universal Pre-K will ensure New York City's children will have the necessary start
to meet tomorrow's challenges. Rep. Eliot Engel (D-Bronx).

Economists and early childhood education experts agree that investments in pre-k
and after-school programs provide major economic benefits in the short and long
term. A study by the Minneapolis Federal Reserve Bank found that early education
investments far exceed the return on investment of other economic development
projects. Austan Goolsbee, a professor of economics at the University of Chicago's
Booth School of Business and former chairman of President Obama's Council of
Economic Advisers, argued in the Wall Street Journal that the long-term benefits of
investing in early education far exceed the money spent. Investing in children early
avoids costly outcomes like incarceration, special education, teen pregnancy, and
future low earnings.
In recent weeks, a broad coalition of more than 45 organizations and prominent New
Yorkers including business, civic, non-profit, clergy, labor and academic leaders
launched UPKNYC: The Campaign for Universal Pre-K and After-School,
andreleaseda video showing growing national attention and support for Mayor de
Blasios plan to raise the income tax on the wealthiest New Yorkers to fund highquality pre-kindergarten for all four-year-olds and after-school programs for all
middle school students in New York City who need them.

A recent poll conducted by Quinnipiac University found that a significant majority of


New Yorkers support the Mayors plan. 63% of New York State voters are in favor of
raising the income tax on the wealthiest New Yorkers to fund early education for all
children, including 68% of New York City voters, 55% of voters in the suburbs and
64% of those who live in upstate New York. A recent New York Times/Siena poll of
New York City residents found that 72% are supportive of the Mayors plan.
ABOUT UPKNYC
Leaders from business, civil rights, academia, advocacy and the arts have formed
UPKNYCs growing campaign committee, including: Roger Altman, Founder and
Executive Chairman of Evercore Partners, former Deputy Treasury Secretary,
Chairman of New Visions for Public Schools; Cynthia Nixon, actor, Ambassador for
Susan G. Komen for the Cure, longtime advocate for increased financing to NYC
public schools; Jeffrey Sachs, preeminent economist leading Columbia Universitys
Earth Institute; Richard Beattie, Senior Chairman of Simpson Thacher & Bartlett LLP;
Harvey Weinstein, Co-chairman of The Weinstein Company; Al Sharpton, one of the
nations most renowned civil rights leaders, founder and president of the National
Action Network; Rev. Michael A. Walrond, Jr., Senior Pastor of the historic First
Corinthian Baptist Church in Harlem; Steve Witkoff, founder and CEO of the Witkoff
Group; actress Olivia Wilde; Dr. Irwin Redlener of the Childrens Health Fund;
musician John Legend; Leonard Litwin; Don Peebles, CEO of The Peebles
Corporation; Orin Kramer, Managing Partner, Boston Provident, L.P.; Robert
Dinerstein, Chairman of Veracity Worldwide; Marc Lasry, Chairman, CEO, and CoFounder of the global investment firm Avenue Capital Group; Paul Metselaar,
Founder and CEO of Ovation Travel and Lawyers Travel; Alan Patricof, Founder and
Managing Director of Greycroft LLC, and Susan Patricof, chair of the Northside
Center for Child Development; Jay Eisenhofer, Co-Founder and Managing Director of
Grant & Eisenhofer P.A.; Victor Kovner, partner at Davis Wright Tremaine, LLP;
Sarah Kovner, former Deputy Director of the New York State Clinton-Gore campaign
and a member of the New York Women for Hillary Council; Nanette Lepore, fashion
designer; and Hal Fetner, President and CEO of Durst Fetner Residential.
The campaign committee also includes the leaders of a growing list of over 35
advocacy, non-profit, and labor organizations with deep roots across the five
boroughs, including: Citizens Committee for Children, The Childrens Aid Society;
The Center for Childrens Initiatives; Childrens Defense Fund New York; United
Neighborhood Houses New York; Hudson Guild; University Settlement; Harlem RBI;
Committee for Hispanic Children and Families; the Campaign for Children (a coalition
of more than 150 early childhood education and after-school advocacy and provider
organizations); Good Shepherd Services; Federation of Protestant Welfare Agencies;
Day Care Council; SCO Family Services; Coalition for Asian American Children and
Families; Neighborhood Family Services Coalition; Advocates for Children;
Annenberg Institute for School Reform at Brown University; New Yorkers for Fiscal
Fairness; Alliance for Quality Education; United NY; Make the Road NY; Strong
Economy for All; NYC Coalition for Educational Justice; New York Communities for
Change; the Urban Youth Collaborative; the New York City Central Labor Council; the
Working Families Party; the United Federation of Teachers; 1199SEIU United

Healthcare Workers East; 32BJ SEIU; the New York Hotel and Motel Trades Council;
the Building and Construction Trades Council of New York City; the Retail Wholesale
and Department Store Union; the International Brotherhood of Teamsters Joint
Council 16; AFSCME District Councils 37 and 1707; Transport Workers Union Local
100 and the Communications Workers of America District 1.
###
-Dan Levitan
BerlinRosen Public Affairs
O: 646.200.5315
C: 201.674.7475
@levitandan

On Wed, Jan 29, 2014 at 11:33 AM, Josh Gold


Marco has Clarke and Serrano
Max, can you take another run at Maloney?
Gabe, emma has Meeks.

> wrote:

Update:
Meeks - Emma
Clarke -Waiting for Quote
Nydia - Done, Quote in
Rangel - Done, Quote in
Serrano - Waiting for Quote
Meng - Done, Quote in
Nadler - Done, Quote in
Maloney - Maybe (Max)
Crowley - Done, Quote in

Engel -Done, Quote in


Jeffies - Maybe (Max)

On Wed, Jan 29, 2014 at 10:58 AM, Josh Gold <


> wrote:
You should have Crowley and Rangel in your in box from yesterday.
Sent from my iPhone
On Jan 29, 2014, at 10:52 AM, Dan Levitan <Dan@berlinrosen.com> wrote:
Here is the release as it is with the quotes we have (obviously we will
fix the names when we have the final list of who is in)
FOR IMMEDIATERELEASE:January 30, 2014
CONTACT:press@upknyc.org

CONGRESSIONAL LEADERS JOIN UPKNYC, CALL FOR FULL


IMPLEMENTATION OF MAYOR DE BLASIOS TAX AND PRE-K
PLAN
Hons. Grace Meng, Jerrold Nadler, Jose Serrano, & Nydia Velazquez
Call on State to Pass Plan
Momentum Grows as Progressive Members of Congress Join
Business Leaders, National Experts, Labor, Philanthropic, Civic, NonProfit, Clergy and Academic Leaders
New York, NY Four progressive Congressional leaders announced
today their support for UPKNYC and called for the full implementation
of Mayor de Blasios universal Pre-K and afterschool proposal, adding
more momentum to the campaign to make critical, proven investments
in New Yorks children.
Mayor de Blasios proposal is the only way we can afford to make the
critical investments in our children that have been has promised for so
long. We dont need another IOU, or another someday the Mayors
plan would provide a stable and sufficient source of funding for pre-K
and afterschool that can be used right now. - Serrano
Without the small tax on the wealthiest New Yorkers that Mayor de
Blasio has proposed, there is no way to fully fund a true universal PreK and afterschool program. Study after study have shown that highquality early education and afterschool can make an enormous
difference in the lives of young New Yorkers. We owe it to them, and
to our future, to pass Mayor de Blasios plan without delay. - Meng
Giving our children the education they deserve will take a real and
dedicated revenue stream, as has been proposed by Mayor de Blasio.
Through a small surcharge on the wealthiest New York City residents,
we can finally fund universa,l high-quality Pre-K and afterschool
programs that are proven to help students succeed. It is simply the
right thing to do, and that's why I've been a supporter of his plan from
the outset.
- Nadler
We have known for years about the benefits of high-quality early
education and afterschool programing, and for years we have not
been able to find the resources to make them a reality for all New
Yorks children. Mayor de Blasios plan will end that historic injustice
through a small, dedicated tax on the most fortunate New Yorkers that
will allow us to finally provide these programs to all our students. UNASSIGNED
Studies consistently demonstrate that pre-K education pays long

term dividends, helping children succeed later in life. By making free,


high-quality, full-day universal pre-kindergarten a priority for New York
now, we can ensure all our citys children regardless of their
background have the opportunity to flourish, grow and pursuer their
dreams. Nydia
"I applaud Mayor de Blasio's commitment to expanding pre-K and
after school programs, which are vital to preparing our youngest
children to reach their full potential in life. Education is key to lifting
people out of poverty and opening doors for success. I'm proud that
Mayor de Blasio has been fighting hard to advance economic
opportunities for everyone in New York City; he can count on my
support in Congress where I'll continue to help reclaim an America
where everyone has a fair shot at achieving a better future." - Rangel
Economists and early childhood education experts agree that
investments in pre-k and after-school programs provide major
economic benefits in the short and long term. A study by the
Minneapolis Federal Reserve Bank found that early education
investments far exceed the return on investment of other economic
development projects. Austan Goolsbee, a professor of economics at
the University of Chicago's Booth School of Business and former
chairman of President Obama's Council of Economic Advisers, argued
in the Wall Street Journal that the long-term benefits of investing in
early education far exceed the money spent. Investing in children
early avoids costly outcomes like incarceration, special education,
teen pregnancy, and future low earnings.
In recent weeks, a broad coalition of more than 45 organizations and
prominent New Yorkers including business, civic, non-profit, clergy,
labor and academic leaders launched UPKNYC: The Campaign for
Universal Pre-K and After-School, andreleaseda video showing
growing national attention and support for Mayor de Blasios plan to
raise the income tax on the wealthiest New Yorkers to fund highquality pre-kindergarten for all four-year-olds and after-school
programs for all middle school students in New York City who need
them.
A recent poll conducted by Quinnipiac University found that a
significant majority of New Yorkers support the Mayors plan. 63% of
New York State voters are in favor of raising the income tax on the
wealthiest New Yorkers to fund early education for all children,
including 68% of New York City voters, 55% of voters in the suburbs
and 64% of those who live in upstate New York. A recent New York
Times/Siena poll of New York City residents found that 72% are
supportive of the Mayors plan.
ABOUT UPKNYC

Leaders from business, civil rights, academia, advocacy and the arts
have formed UPKNYCs growing campaign committee, including:
Roger Altman, Founder and Executive Chairman of Evercore
Partners, former Deputy Treasury Secretary, Chairman of New
Visions for Public Schools; Cynthia Nixon, actor, Ambassador for
Susan G. Komen for the Cure, longtime advocate for increased
financing to NYC public schools; Jeffrey Sachs, preeminent economist
leading Columbia Universitys Earth Institute; Richard Beattie, Senior
Chairman of Simpson Thacher & Bartlett LLP; Harvey Weinstein, Cochairman of The Weinstein Company; Al Sharpton, one of the nations
most renowned civil rights leaders, founder and president of the
National Action Network; Rev. Michael A. Walrond, Jr., Senior Pastor
of the historic First Corinthian Baptist Church in Harlem; Steve Witkoff,
founder and CEO of the Witkoff Group; actress Olivia Wilde; Dr. Irwin
Redlener of the Childrens Health Fund; musician John Legend;
Leonard Litwin; Don Peebles, CEO of The Peebles Corporation; Orin
Kramer, Managing Partner, Boston Provident, L.P.; Robert Dinerstein,
Chairman of Veracity Worldwide; Marc Lasry, Chairman, CEO, and
Co-Founder of the global investment firm Avenue Capital Group; Paul
Metselaar, Founder and CEO of Ovation Travel and Lawyers Travel;
Alan Patricof, Founder and Managing Director of Greycroft LLC, and
Susan Patricof, chair of the Northside Center for Child Development;
Jay Eisenhofer, Co-Founder and Managing Director of Grant &
Eisenhofer P.A.; Victor Kovner, partner at Davis Wright Tremaine,
LLP; Sarah Kovner, former Deputy Director of the New York State
Clinton-Gore campaign and a member of the New York Women for
Hillary Council; Nanette Lepore, fashion designer; and Hal Fetner,
President and CEO of Durst Fetner Residential.
The campaign committee also includes the leaders of a growing list of
over 35 advocacy, non-profit, and labor organizations with deep roots
across the five boroughs, including: Citizens Committee for Children,
The Childrens Aid Society; The Center for Childrens Initiatives;
Childrens Defense Fund New York; United Neighborhood Houses
New York; Hudson Guild; University Settlement; Harlem RBI;
Committee for Hispanic Children and Families; the Campaign for
Children (a coalition of more than 150 early childhood education and
after-school advocacy and provider organizations); Good Shepherd
Services; Federation of Protestant Welfare Agencies; Day Care
Council; SCO Family Services; Coalition for Asian American Children
and Families; Neighborhood Family Services Coalition; Advocates for
Children; Annenberg Institute for School Reform at Brown University;
New Yorkers for Fiscal Fairness; Alliance for Quality Education;
United NY; Make the Road NY; Strong Economy for All; NYC
Coalition for Educational Justice; New York Communities for Change;
the Urban Youth Collaborative; the New York City Central Labor
Council; the Working Families Party; the United Federation of
Teachers; 1199SEIU United Healthcare Workers East; 32BJ SEIU;

the New York Hotel and Motel Trades Council; the Building and
Construction Trades Council of New York City; the Retail Wholesale
and Department Store Union; the International Brotherhood of
Teamsters Joint Council 16; AFSCME District Councils 37 and 1707;
Transport Workers Union Local 100 and the Communications Workers
of America District 1.
###

-Dan Levitan
BerlinRosen Public Affairs
O: 646.200.5315
C: 201.674.7475
@levitandan

On Wed, Jan 29, 2014 at 2:32 AM, Sevillia, Max


<msevillia@cityhall.nyc.gov> wrote:
I've been in touch with Engel's cos.
Max
On Jan 29, 2014, at 12:20 AM, "Marco Carrion"
> wrote:
I'm following up with Engel, Clarke and Serrano.
On Jan 28, 2014 11:49 PM, "Josh Gold"
> wrote:
Let's get this done tmw, and release it first thing
thursday AM.
Gabe - Can we put Meeks and Jeffries on Emma's list
for tmw AM?
Max/Marco - lets us know midday, if we need to push
any of the other 4.
Dan - Can you circulate the latest draft of the release
with the approved quotes?
Thanks,
Josh
Meeks - Emma
Clarke -Waiting for Quote

Nydia - Done, Quote in


Rangel - Done, Quote in
Serrano - Waiting for Quote
Meng - Done, Quote in
Nadler - Done, Quote in
Maloney - Maybe (Max)
Crowley - Done, Quote in
Engel -Waiting for Quote
Jeffies - Maybe (Max)

From:
To:
Cc:
Subject:
Date:

Marco Carrion
Josh Gold
Dan Levitan; Sevillia, Max; peter ragone; Gabriel Schnake-Mahl
Re: Members of Congress
Wednesday, January 29, 2014 6:20:18 PM

Just got a call from Clarke's people who masked me to reach out to someone else
On Wed, Jan 29, 2014 at 6:14 PM, Marco Carrion <
wrote:
Nothing from Clarke
On Wed, Jan 29, 2014 at 5:56 PM, Josh Gold
Anything from Clarke or Maloney?

> wrote:

On Wed, Jan 29, 2014 at 4:42 PM, Dan Levitan <Dan@berlinrosen.com> wrote:
Revised release in alpha order with new Meng quote:
FOR IMMEDIATERELEASE:January 30, 2014
CONTACT:press@upknyc.org
CONGRESSIONAL LEADERS JOIN UPKNYC, CALL FOR FULL
IMPLEMENTATION OF MAYOR DE BLASIOS TAX AND PRE-K PLAN
Reps. Joe Crowley, Eliot Engel, Grace Meng, Jerrold Nadler, Charlie Rangel,
Jose Serrano, & Nydia Velazquez Call on State to Pass Plan
Momentum Grows as Progressive Members of Congress Join Business
Leaders, National Experts, Labor, Philanthropic, Civic, Non-Profit, Clergy and
Academic Leaders
New York, NY Seven progressive Congressional leaders announced today
their support for UPKNYC and called for the full implementation of Mayor de
Blasios universal Pre-K and afterschool proposal, adding more momentum to
the campaign to make critical, proven investments in New Yorks children.
Support from the Congressional leaders comes days after the City released a
full implementation plan thatthe New York Times saysmakes a persuasive
case and shows that [de Blasios] pre-K team has thought this through.
Our children only get one real shot at a great education and its imperative that
they get off to the right start. Universal pre-k is a necessary investment for
every New York City student to reach their full potential and we owe it to them
to make sure there is dedicated, sustainable funding for the program moving
forward, said Rep. JoeCrowley(D-Queens, Bronx).
As an early and strong supporter of Universal Pre-K, I recognize the need for a reliable and
steady funding mechanism. Universal Pre-K will ensure New York City's children will have the

necessary start to meet tomorrow's challenges. Rep. Eliot Engel (D-Bronx).

Im proud to be a champion of universal Pre-K in Congress, and as a parent of


a pre-kindergartener, I believe that its extremely important to pass New York
Citys plan. Fully funding universal Pre-K requires a small tax on the wealthiest
New Yorkers. Studies have shown that high-quality early education and
afterschool can make an enormous difference in the lives of young New
Yorkers.We owe it to them, and to our future, to pass the City's plan,
saidRep. GraceMeng(D-Queens).
Giving our children the education they deserve will take a real and dedicated
revenue stream, as has been proposed by Mayor de Blasio. Through a small
surcharge on the wealthiest New York City residents, we can finally fund
universa,l high-quality Pre-K and afterschool programs that are proven to help
students succeed. It is simply the right thing to do, and that's why I've been a
supporter of his plan from the outset, said Rep. Jerrold Nadler (D-Manhattan,
Brooklyn).
"I applaud Mayor de Blasio's commitment to expanding pre-K and after school
programs, which are vital to preparing our youngest children to reach their full
potential in life. Education is key to lifting people out of poverty and opening
doors for success. I'm proud that Mayor de Blasio has been fighting hard to
advance economic opportunities for everyone in New York City; he can count
on my support in Congress where I'll continue to help reclaim an America where
everyone has a fair shot at achieving a better future." Rep. Charlie Rangel
(D-Manhattan).
Mayor de Blasios proposal is the only way we can afford to make the critical
investments in our children that have been has promised for so long. We dont
need another IOU, or another someday the Mayors plan would provide a
stable and sufficient source of funding for pre-K and afterschool that can be
used right now, said Rep. Jose Serrano (D-Bronx).
We have known for years about the benefits of high-quality early education
and afterschool programing, and for years we have not been able to find the
resources to make them a reality for all New Yorks children. Mayor de Blasios
plan will end that historic injustice through a small, dedicated tax on the most
fortunate New Yorkers that will allow us to finally provide these programs to all
our students. UNASSIGNED
Studies consistently demonstrate that pre-K education pays long term
dividends, helping children succeed later in life. By making free, high-quality,
full-day universal pre-kindergarten a priority for New York now, we can ensure
all our citys children regardless of their background have the opportunity to
flourish, grow and pursuer their dreams. Rep. Nydia Velazquez (Brooklyn,
Queens, Manhattan).
Economists and early childhood education experts agree that investments in
pre-k and after-school programs provide major economic benefits in the short

and long term. A study by the Minneapolis Federal Reserve Bank found that
early education investments far exceed the return on investment of other
economic development projects. Austan Goolsbee, a professor of economics at
the University of Chicago's Booth School of Business and former chairman of
President Obama's Council of Economic Advisers, argued in the Wall Street
Journal that the long-term benefits of investing in early education far exceed
the money spent. Investing in children early avoids costly outcomes like
incarceration, special education, teen pregnancy, and future low earnings.
In recent weeks, a broad coalition of more than 45 organizations and prominent
New Yorkers including business, civic, non-profit, clergy, labor and academic
leaders launched UPKNYC: The Campaign for Universal Pre-K and AfterSchool, andreleaseda video showing growing national attention and support
for Mayor de Blasios plan to raise the income tax on the wealthiest New
Yorkers to fund high-quality pre-kindergarten for all four-year-olds and afterschool programs for all middle school students in New York City who need
them.
A recent poll conducted by Quinnipiac University found that a significant majority of New York
City voters 74% support the Mayors plan. A previous Q poll found that 63% statewide
voters are in favor of raising the income tax on the wealthiest New Yorkers to fund early
education for all children, including 68% of New York City voters, 55% of voters in the suburbs
and 64% of those who live in upstate New York. A recent New York Times/Siena poll of New
York City residents found that 72% are supportive of the Mayors plan.

ABOUT UPKNYC
Leaders from business, civil rights, academia, advocacy and the arts have
formed UPKNYCs growing campaign committee, including: Roger Altman,
Founder and Executive Chairman of Evercore Partners, former Deputy
Treasury Secretary, Chairman of New Visions for Public Schools; Cynthia
Nixon, actor, Ambassador for Susan G. Komen for the Cure, longtime advocate
for increased financing to NYC public schools; Jeffrey Sachs, preeminent
economist leading Columbia Universitys Earth Institute; Richard Beattie, Senior
Chairman of Simpson Thacher & Bartlett LLP; Harvey Weinstein, Co-chairman
of The Weinstein Company; Al Sharpton, one of the nations most renowned
civil rights leaders, founder and president of the National Action Network; Rev.
Michael A. Walrond, Jr., Senior Pastor of the historic First Corinthian Baptist
Church in Harlem; Steve Witkoff, founder and CEO of the Witkoff Group;
actress Olivia Wilde; Dr. Irwin Redlener of the Childrens Health Fund; musician
John Legend; Leonard Litwin; Don Peebles, CEO of The Peebles Corporation;
Orin Kramer, Managing Partner, Boston Provident, L.P.; Robert Dinerstein,
Chairman of Veracity Worldwide; Marc Lasry, Chairman, CEO, and Co-Founder
of the global investment firm Avenue Capital Group; Paul Metselaar, Founder
and CEO of Ovation Travel and Lawyers Travel; Alan Patricof, Founder and
Managing Director of Greycroft LLC, and Susan Patricof, chair of the Northside
Center for Child Development; Jay Eisenhofer, Co-Founder and Managing
Director of Grant & Eisenhofer P.A.; Victor Kovner, partner at Davis Wright
Tremaine, LLP; Sarah Kovner, former Deputy Director of the New York State

Clinton-Gore campaign and a member of the New York Women for Hillary
Council; Nanette Lepore, fashion designer; and Hal Fetner, President and CEO
of Durst Fetner Residential.
The campaign committee also includes the leaders of a growing list of over 35
advocacy, non-profit, and labor organizations with deep roots across the five
boroughs, including: Citizens Committee for Children, The Childrens Aid
Society; The Center for Childrens Initiatives; Childrens Defense Fund New
York; United Neighborhood Houses New York; Hudson Guild; University
Settlement; Harlem RBI; Committee for Hispanic Children and Families; the
Campaign for Children (a coalition of more than 150 early childhood education
and after-school advocacy and provider organizations); Good Shepherd
Services; Federation of Protestant Welfare Agencies; Day Care Council; SCO
Family Services; Coalition for Asian American Children and Families;
Neighborhood Family Services Coalition; Advocates for Children; Annenberg
Institute for School Reform at Brown University; New Yorkers for Fiscal
Fairness; Alliance for Quality Education; United NY; Make the Road NY; Strong
Economy for All; NYC Coalition for Educational Justice; New York Communities
for Change; the Urban Youth Collaborative; the New York City Central Labor
Council; the Working Families Party; the United Federation of Teachers;
1199SEIU United Healthcare Workers East; 32BJ SEIU; the New York Hotel
and Motel Trades Council; the Building and Construction Trades Council of
New York City; the Retail Wholesale and Department Store Union; the
International Brotherhood of Teamsters Joint Council 16; AFSCME District
Councils 37 and 1707; Transport Workers Union Local 100 and the
Communications Workers of America District 1.
###

-Dan Levitan
BerlinRosen Public Affairs
O: 646.200.5315
C: 201.674.7475
@levitandan

On Wed, Jan 29, 2014 at 2:35 PM, Marco Carrion


> wrote:
<
I can take a run at Nydia again.
Haven't heard back from Yvette, Max do you want to ask the folks on the DC
side.
Going back and forth with Serrano. I expect something there as we fulfilled
all their asks . but lets see.

On Wed, Jan 29, 2014 at 2:22 PM, Josh Gold


wrote:
This has to be alphabetical or by seniority in both title and order of
quotes.
Do we want to point out to Nydia that her quote is weak and encourage
her to join her more courageous colleagues in actually saying something?
On Wed, Jan 29, 2014 at 1:51 PM, Dan Levitan <Dan@berlinrosen.com>
wrote:
Here's the updated release:
FOR IMMEDIATERELEASE:January 30, 2014
CONTACT:press@upknyc.org
CONGRESSIONAL LEADERS JOIN UPKNYC, CALL FOR FULL
IMPLEMENTATION OF MAYOR DE BLASIOS TAX AND PRE-K PLAN
Reps. Nydia Velazquez, Grace Meng, Jerrold Nadler, Jose Serrano, Eliot
Engel, Joe Crowley & Charlie Rangel Call on State to Pass Plan
Momentum Grows as Progressive Members of Congress Join Business
Leaders, National Experts, Labor, Philanthropic, Civic, Non-Profit, Clergy
and Academic Leaders
New York, NY Seven progressive Congressional leaders announced
today their support for UPKNYC and called for the full implementation of
Mayor de Blasios universal Pre-K and afterschool proposal, adding more
momentum to the campaign to make critical, proven investments in New
Yorks children. Support from the Congressional leaders comes days
after the City released a full implementation plan thatthe New York Times
saysmakes a persuasive case and shows that [de Blasios] pre-K team
has thought this through.
Mayor de Blasios proposal is the only way we can afford to make the
critical investments in our children that have been has promised for so
long. We dont need another IOU, or another someday the Mayors
plan would provide a stable and sufficient source of funding for pre-K and
afterschool that can be used right now, said Rep. Jose Serrano (DBronx).
Without the small tax on the wealthiest New Yorkers that Mayor de
Blasio has proposed, there is no way to fully fund a true universal Pre-K
and afterschool program. Study after study have shown that high-quality
early education and afterschool can make an enormous difference in the
lives of young New Yorkers. We owe it to them, and to our future, to pass
Mayor de Blasios plan without delay, said Rep. Grace Meng (DQueens).

Giving our children the education they deserve will take a real and
dedicated revenue stream, as has been proposed by Mayor de Blasio.
Through a small surcharge on the wealthiest New York City residents,
we can finally fund universa,l high-quality Pre-K and afterschool
programs that are proven to help students succeed. It is simply the right
thing to do, and that's why I've been a supporter of his plan from the
outset, said Rep. Jerrold Nadler (D-Manhattan, Brooklyn).
We have known for years about the benefits of high-quality early
education and afterschool programing, and for years we have not been
able to find the resources to make them a reality for all New Yorks
children. Mayor de Blasios plan will end that historic injustice through a
small, dedicated tax on the most fortunate New Yorkers that will allow us
to finally provide these programs to all our students. UNASSIGNED
Our children only get one real shot at a great education and its
imperative that they get off to the right start. Universal pre-k is a
necessary investment for every New York City student to reach their full
potential and we owe it to them to make sure there is dedicated,
sustainable funding for the program moving forward, said Rep.
JoeCrowley(D-Queens, Bronx).
Studies consistently demonstrate that pre-K education pays long term
dividends, helping children succeed later in life. By making free, highquality, full-day universal pre-kindergarten a priority for New York now,
we can ensure all our citys children regardless of their background
have the opportunity to flourish, grow and pursuer their dreams. Rep.
Nydia Velazquez (Brooklyn, Queens, Manhattan).
"I applaud Mayor de Blasio's commitment to expanding pre-K and after
school programs, which are vital to preparing our youngest children to
reach their full potential in life. Education is key to lifting people out of
poverty and opening doors for success. I'm proud that Mayor de Blasio
has been fighting hard to advance economic opportunities for everyone in
New York City; he can count on my support in Congress where I'll
continue to help reclaim an America where everyone has a fair shot at
achieving a better future." Rep. Charlie Rangel (D-Manhattan).
As an early and strong supporter of Universal Pre-K, I recognize the need for a reliable
and steady funding mechanism. Universal Pre-K will ensure New York City's children will
have the necessary start to meet tomorrow's challenges. Rep. Eliot Engel (D-Bronx).

Economists and early childhood education experts agree that investments


in pre-k and after-school programs provide major economic benefits in
the short and long term. A study by the Minneapolis Federal Reserve
Bank found that early education investments far exceed the return on
investment of other economic development projects. Austan Goolsbee, a
professor of economics at the University of Chicago's Booth School of
Business and former chairman of President Obama's Council of

Economic Advisers, argued in the Wall Street Journal that the long-term
benefits of investing in early education far exceed the money spent.
Investing in children early avoids costly outcomes like incarceration,
special education, teen pregnancy, and future low earnings.
In recent weeks, a broad coalition of more than 45 organizations and
prominent New Yorkers including business, civic, non-profit, clergy, labor
and academic leaders launched UPKNYC: The Campaign for Universal
Pre-K and After-School, andreleaseda video showing growing national
attention and support for Mayor de Blasios plan to raise the income tax
on the wealthiest New Yorkers to fund high-quality pre-kindergarten for
all four-year-olds and after-school programs for all middle school
students in New York City who need them.
A recent poll conducted by Quinnipiac University found that a significant
majority of New Yorkers support the Mayors plan. 63% of New York
State voters are in favor of raising the income tax on the wealthiest New
Yorkers to fund early education for all children, including 68% of New
York City voters, 55% of voters in the suburbs and 64% of those who live
in upstate New York. A recent New York Times/Siena poll of New York
City residents found that 72% are supportive of the Mayors plan.
ABOUT UPKNYC
Leaders from business, civil rights, academia, advocacy and the arts have
formed UPKNYCs growing campaign committee, including: Roger
Altman, Founder and Executive Chairman of Evercore Partners, former
Deputy Treasury Secretary, Chairman of New Visions for Public Schools;
Cynthia Nixon, actor, Ambassador for Susan G. Komen for the Cure,
longtime advocate for increased financing to NYC public schools; Jeffrey
Sachs, preeminent economist leading Columbia Universitys Earth
Institute; Richard Beattie, Senior Chairman of Simpson Thacher & Bartlett
LLP; Harvey Weinstein, Co-chairman of The Weinstein Company; Al
Sharpton, one of the nations most renowned civil rights leaders, founder
and president of the National Action Network; Rev. Michael A. Walrond,
Jr., Senior Pastor of the historic First Corinthian Baptist Church in
Harlem; Steve Witkoff, founder and CEO of the Witkoff Group; actress
Olivia Wilde; Dr. Irwin Redlener of the Childrens Health Fund; musician
John Legend; Leonard Litwin; Don Peebles, CEO of The Peebles
Corporation; Orin Kramer, Managing Partner, Boston Provident, L.P.;
Robert Dinerstein, Chairman of Veracity Worldwide; Marc Lasry,
Chairman, CEO, and Co-Founder of the global investment firm Avenue
Capital Group; Paul Metselaar, Founder and CEO of Ovation Travel and
Lawyers Travel; Alan Patricof, Founder and Managing Director of
Greycroft LLC, and Susan Patricof, chair of the Northside Center for Child
Development; Jay Eisenhofer, Co-Founder and Managing Director of
Grant & Eisenhofer P.A.; Victor Kovner, partner at Davis Wright
Tremaine, LLP; Sarah Kovner, former Deputy Director of the New York

State Clinton-Gore campaign and a member of the New York Women for
Hillary Council; Nanette Lepore, fashion designer; and Hal Fetner,
President and CEO of Durst Fetner Residential.
The campaign committee also includes the leaders of a growing list of
over 35 advocacy, non-profit, and labor organizations with deep roots
across the five boroughs, including: Citizens Committee for Children, The
Childrens Aid Society; The Center for Childrens Initiatives; Childrens
Defense Fund New York; United Neighborhood Houses New York;
Hudson Guild; University Settlement; Harlem RBI; Committee for
Hispanic Children and Families; the Campaign for Children (a coalition of
more than 150 early childhood education and after-school advocacy and
provider organizations); Good Shepherd Services; Federation of
Protestant Welfare Agencies; Day Care Council; SCO Family Services;
Coalition for Asian American Children and Families; Neighborhood Family
Services Coalition; Advocates for Children; Annenberg Institute for School
Reform at Brown University; New Yorkers for Fiscal Fairness; Alliance for
Quality Education; United NY; Make the Road NY; Strong Economy for
All; NYC Coalition for Educational Justice; New York Communities for
Change; the Urban Youth Collaborative; the New York City Central Labor
Council; the Working Families Party; the United Federation of Teachers;
1199SEIU United Healthcare Workers East; 32BJ SEIU; the New York
Hotel and Motel Trades Council; the Building and Construction Trades
Council of New York City; the Retail Wholesale and Department Store
Union; the International Brotherhood of Teamsters Joint Council 16;
AFSCME District Councils 37 and 1707; Transport Workers Union Local
100 and the Communications Workers of America District 1.
###
-Dan Levitan
BerlinRosen Public Affairs
O: 646.200.5315
C: 201.674.7475
@levitandan

On Wed, Jan 29, 2014 at 11:33 AM, Josh Gold


wrote:
Marco has Clarke and Serrano
Max, can you take another run at Maloney?
Gabe, emma has Meeks.
Update:
Meeks - Emma

Clarke -Waiting for Quote


Nydia - Done, Quote in
Rangel - Done, Quote in
Serrano - Waiting for Quote
Meng - Done, Quote in
Nadler - Done, Quote in
Maloney - Maybe (Max)
Crowley - Done, Quote in

Engel -Done, Quote in


Jeffies - Maybe (Max)

On Wed, Jan 29, 2014 at 10:58 AM, Josh Gold


wrote:
You should have Crowley and Rangel in your in box from yesterday.
Sent from my iPhone
On Jan 29, 2014, at 10:52 AM, Dan Levitan <Dan@berlinrosen.com>
wrote:
Here is the release as it is with the quotes we have
(obviously we will fix the names when we have the final
list of who is in)
FOR IMMEDIATERELEASE:January 30, 2014
CONTACT:press@upknyc.org
CONGRESSIONAL LEADERS JOIN UPKNYC, CALL
FOR FULL IMPLEMENTATION OF MAYOR DE
BLASIOS TAX AND PRE-K PLAN
Hons. Grace Meng, Jerrold Nadler, Jose Serrano, & Nydia
Velazquez Call on State to Pass Plan
Momentum Grows as Progressive Members of Congress
Join Business Leaders, National Experts, Labor,
Philanthropic, Civic, Non-Profit, Clergy and Academic
Leaders
New York, NY Four progressive Congressional leaders
announced today their support for UPKNYC and called for
the full implementation of Mayor de Blasios universal PreK and afterschool proposal, adding more momentum to
the campaign to make critical, proven investments in New
Yorks children.
Mayor de Blasios proposal is the only way we can afford
to make the critical investments in our children that have
been has promised for so long. We dont need another

IOU, or another someday the Mayors plan would


provide a stable and sufficient source of funding for pre-K
and afterschool that can be used right now. - Serrano
Without the small tax on the wealthiest New Yorkers that
Mayor de Blasio has proposed, there is no way to fully
fund a true universal Pre-K and afterschool program.
Study after study have shown that high-quality early
education and afterschool can make an enormous
difference in the lives of young New Yorkers. We owe it to
them, and to our future, to pass Mayor de Blasios plan
without delay. - Meng
Giving our children the education they deserve will take a
real and dedicated revenue stream, as has been proposed
by Mayor de Blasio. Through a small surcharge on the
wealthiest New York City residents, we can finally fund
universa,l high-quality Pre-K and afterschool programs
that are proven to help students succeed. It is simply the
right thing to do, and that's why I've been a supporter of
his plan from the outset.
- Nadler
We have known for years about the benefits of highquality early education and afterschool programing, and
for years we have not been able to find the resources to
make them a reality for all New Yorks children. Mayor de
Blasios plan will end that historic injustice through a small,
dedicated tax on the most fortunate New Yorkers that will
allow us to finally provide these programs to all our
students. -UNASSIGNED
Studies consistently demonstrate that pre-K education
pays long term dividends, helping children succeed later in
life. By making free, high-quality, full-day universal prekindergarten a priority for New York now, we can ensure
all our citys children regardless of their background
have the opportunity to flourish, grow and pursuer their
dreams. Nydia
"I applaud Mayor de Blasio's commitment to expanding
pre-K and after school programs, which are vital to
preparing our youngest children to reach their full potential
in life. Education is key to lifting people out of poverty and
opening doors for success. I'm proud that Mayor de Blasio
has been fighting hard to advance economic opportunities
for everyone in New York City; he can count on my
support in Congress where I'll continue to help reclaim an

America where everyone has a fair shot at achieving a


better future." - Rangel
Economists and early childhood education experts agree
that investments in pre-k and after-school programs
provide major economic benefits in the short and long
term. A study by the Minneapolis Federal Reserve Bank
found that early education investments far exceed the
return on investment of other economic development
projects. Austan Goolsbee, a professor of economics at
the University of Chicago's Booth School of Business and
former chairman of President Obama's Council of
Economic Advisers, argued in the Wall Street Journal that
the long-term benefits of investing in early education far
exceed the money spent. Investing in children early
avoids costly outcomes like incarceration, special
education, teen pregnancy, and future low earnings.
In recent weeks, a broad coalition of more than 45
organizations and prominent New Yorkers including
business, civic, non-profit, clergy, labor and academic
leaders launched UPKNYC: The Campaign for Universal
Pre-K and After-School, andreleaseda video showing
growing national attention and support for Mayor de
Blasios plan to raise the income tax on the wealthiest
New Yorkers to fund high-quality pre-kindergarten for all
four-year-olds and after-school programs for all middle
school students in New York City who need them.
A recent poll conducted by Quinnipiac University found
that a significant majority of New Yorkers support the
Mayors plan. 63% of New York State voters are in favor
of raising the income tax on the wealthiest New Yorkers to
fund early education for all children, including 68% of New
York City voters, 55% of voters in the suburbs and 64% of
those who live in upstate New York. A recent New York
Times/Siena poll of New York City residents found that
72% are supportive of the Mayors plan.
ABOUT UPKNYC
Leaders from business, civil rights, academia, advocacy
and the arts have formed UPKNYCs growing campaign
committee, including: Roger Altman, Founder and
Executive Chairman of Evercore Partners, former Deputy
Treasury Secretary, Chairman of New Visions for Public
Schools; Cynthia Nixon, actor, Ambassador for Susan G.
Komen for the Cure, longtime advocate for increased

financing to NYC public schools; Jeffrey Sachs,


preeminent economist leading Columbia Universitys Earth
Institute; Richard Beattie, Senior Chairman of Simpson
Thacher & Bartlett LLP; Harvey Weinstein, Co-chairman of
The Weinstein Company; Al Sharpton, one of the nations
most renowned civil rights leaders, founder and president
of the National Action Network; Rev. Michael A. Walrond,
Jr., Senior Pastor of the historic First Corinthian Baptist
Church in Harlem; Steve Witkoff, founder and CEO of the
Witkoff Group; actress Olivia Wilde; Dr. Irwin Redlener of
the Childrens Health Fund; musician John Legend;
Leonard Litwin; Don Peebles, CEO of The Peebles
Corporation; Orin Kramer, Managing Partner, Boston
Provident, L.P.; Robert Dinerstein, Chairman of Veracity
Worldwide; Marc Lasry, Chairman, CEO, and Co-Founder
of the global investment firm Avenue Capital Group; Paul
Metselaar, Founder and CEO of Ovation Travel and
Lawyers Travel; Alan Patricof, Founder and Managing
Director of Greycroft LLC, and Susan Patricof, chair of the
Northside Center for Child Development; Jay Eisenhofer,
Co-Founder and Managing Director of Grant & Eisenhofer
P.A.; Victor Kovner, partner at Davis Wright Tremaine,
LLP; Sarah Kovner, former Deputy Director of the New
York State Clinton-Gore campaign and a member of the
New York Women for Hillary Council; Nanette Lepore,
fashion designer; and Hal Fetner, President and CEO of
Durst Fetner Residential.
The campaign committee also includes the leaders of a
growing list of over 35 advocacy, non-profit, and labor
organizations with deep roots across the five boroughs,
including: Citizens Committee for Children, The Childrens
Aid Society; The Center for Childrens Initiatives;
Childrens Defense Fund New York; United Neighborhood
Houses New York; Hudson Guild; University Settlement;
Harlem RBI; Committee for Hispanic Children and
Families; the Campaign for Children (a coalition of more
than 150 early childhood education and after-school
advocacy and provider organizations); Good Shepherd
Services; Federation of Protestant Welfare Agencies; Day
Care Council; SCO Family Services; Coalition for Asian
American Children and Families; Neighborhood Family
Services Coalition; Advocates for Children; Annenberg
Institute for School Reform at Brown University; New
Yorkers for Fiscal Fairness; Alliance for Quality Education;
United NY; Make the Road NY; Strong Economy for All;
NYC Coalition for Educational Justice; New York
Communities for Change; the Urban Youth Collaborative;

the New York City Central Labor Council; the Working


Families Party; the United Federation of Teachers;
1199SEIU United Healthcare Workers East; 32BJ SEIU;
the New York Hotel and Motel Trades Council; the
Building and Construction Trades Council of New York
City; the Retail Wholesale and Department Store Union;
the International Brotherhood of Teamsters Joint Council
16; AFSCME District Councils 37 and 1707; Transport
Workers Union Local 100 and the Communications
Workers of America District 1.
###

-Dan Levitan
BerlinRosen Public Affairs
O: 646.200.5315
C: 201.674.7475
@levitandan

On Wed, Jan 29, 2014 at 2:32 AM, Sevillia, Max


<msevillia@cityhall.nyc.gov> wrote:
I've been in touch with Engel's cos.
Max
On Jan 29, 2014, at 12:20 AM, "Marco Carrion"
wrote:
I'm following up with Engel, Clarke and
Serrano.
On Jan 28, 2014 11:49 PM, "Josh Gold"
> wrote:
Let's get this done tmw, and release it
first thing thursday AM.
Gabe - Can we put Meeks and Jeffries on
Emma's list for tmw AM?
Max/Marco - lets us know midday, if we
need to push any of the other 4.
Dan - Can you circulate the latest draft of
the release with the approved quotes?
Thanks,

Josh
Meeks - Emma
Clarke -Waiting for Quote
Nydia - Done, Quote in
Rangel - Done, Quote in
Serrano - Waiting for Quote
Meng - Done, Quote in
Nadler - Done, Quote in
Maloney - Maybe (Max)
Crowley - Done, Quote in
Engel -Waiting for Quote
Jeffies - Maybe (Max)

From:
To:
Cc:
Subject:
Date:

Wolfe, Emma
"Josh Gold"; Stephanie Yazgi
Matt Tepper
RE: you ok with this save the date flyer for Bronx Rally
Friday, January 31, 2014 5:46:23 PM

I dont know what this is

From: Josh Gold [mailto:


]
Sent: Friday, January 31, 2014 2:58 PM
To: Stephanie Yazgi
Cc: Matt Tepper; Wolfe, Emma
Subject: Re: you ok with this save the date flyer for Bronx Rally

both are fine. but on bx town hall, we have to talk to electeds before we pick a site as we are
doing this together with local electeds in partnership
On Fri, Jan 31, 2014 at 2:56 PM, Stephanie Yazgi <syazgi@hilltoppublicsolutions.com>
wrote:
he wants to do bronx town hall
i sent sample of albany lobby day which nycc passing out to their members and we are
handing out to clergy tomorrow unless you say no

On Fri, Jan 31, 2014 at 2:55 PM, Josh Gold


i mean lobby day or bronx town hall
On Fri, Jan 31, 2014 at 2:55 PM, Josh Gold
this is save the date for rally? or bonx town hall?

wrote:

> wrote:

On Fri, Jan 31, 2014 at 2:53 PM, Stephanie Yazgi <syazgi@hilltoppublicsolutions.com>


wrote:
do we need to talk to electeds josh or is it cool since it doesn't list districts?
also matt here is a save the date which saves paper and is simple design yo might want to use
the major community orgs are using template change the ino and conact info too it is editable
thanks all
On Fri, Jan 31, 2014 at 2:50 PM, Matt Tepper <matt@berlinrosen.com> wrote:
C4C asked for something they can distribute to their Bronx orgs so they can save the date for
the meeting (and follow up with details later).

You good with this?

From:
To:
Subject:
Date:

Jonathan Rosen
Ko, Eunice
Re: Brooklyn Public Library Gala
Monday, February 03, 2014 4:21:17 PM

Thanks very much for letting me know.


Sent from my iPhone
On Feb 3, 2014, at 3:38 PM, "Ko, Eunice" <EKo@cityhall.nyc.gov> wrote:
Hi Jonathan,

We were considering this event for the First Lady as well, but looks like she wont be
able to make it. Mayor wont be attending either at this point. Just wanted to let you
know!

Thanks,

Eunice Ko
Deputy Director of Scheduling
Office of the Mayor
New York City
W: 212-788-6730
C: 646-915-2678

From:
To:
Subject:
Date:

Wolfe, Emma
"Jonathan Rosen"; Josh Gold
RE: Audio - Q & A after Rules Committee
Tuesday, February 04, 2014 6:20:04 PM

Is that accurate readout of what he actually said?

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, February 04, 2014 3:21 PM
To: Wolfe, Emma; Josh Gold
Subject: FW: Audio - Q & A after Rules Committee

Fyi re: SS..

From: Michael Whyland [mailto:whylandm@assembly.state.ny.us]


Sent: Tuesday, February 04, 2014 1:28 PM
To: Jonathan Rosen
Subject: FW: Audio - Q & A after Rules Committee

Some audio on common core and pre-k tax (which I think is later). He was supportive of tax or said
that members generally are. Fink said he talked to 2 queens dems who were opposed. I think ss
knocked it down well.

From: Shaina Kaye [mailto:kayes@assembly.state.ny.us]


Sent: Tuesday, February 04, 2014 1:07 PM
To: 'Kerri Biche'; 'Mike Whyland'
Subject: Audio - Q & A after Rules Committee

Shaina Kaye
Speakers Press Office
455-4280
kayes@assembly.state.ny.us

From:
To:
Subject:
Date:

Wolfe, Emma
Fuleihan, Dean (OMB); jonathan@berlinrosen.com
Fwd: send here plz
Monday, February 10, 2014 4:51:22 PM

good job gentlemen


Sent from my iPad
Begin forwarded message:
From: Michael Whyland
Date: February 10, 2014 at 4:48:49 PM EST
To: "Wolfe, Emma" <EWolfe@cityhall.nyc.gov>
Subject: Re: send here plz

I and the Assembly Majority Conference


have been advocating for universal pre-k
for 20 years. Senator Skelos' position is
unacceptable and we will not take a
viable option off the table.
On Mon, Feb 10, 2014 at 4:45 PM, Wolfe, Emma
<EWolfe@cityhall.nyc.gov> wrote:
thanks
my understanding from judy is it was this:
I and the Democratic Conference
have been advocating for upk for 20
years. It is unacceptable that sen
skelos has [tried to] remove a
viable option from consideration.

Sent from my iPad


On Feb 10, 2014, at 4:42 PM, "Michael Whyland"
> wrote:
Working on it

I and the Democratic


Conference have been
advocating for upk for
20 years. The Governor
and the mayor this year
have advanced proposals
to accomplish this. It is
unfortunate that sen
skelos has removed one
of those viable options
from consideration.
Sent from my Verizon
Wireless BlackBerry
From: "Wolfe, Emma"
<EWolfe@cityhall.nyc.gov
>
Date: Mon, 10 Feb 2014
21:13:54 +0000
To:
>
Subject: send here plz

From:
To:
Subject:
Date:

Jonathan Rosen
Scola, Lindsay
RE: two quick scheduling questions
Monday, February 10, 2014 10:58:45 PM

thanks much. no worries.


-jr
From: Scola, Lindsay [LScola@cityhall.nyc.gov]
Sent: Monday, February 10, 2014 9:24 PM
To: Jonathan Rosen
Subject: RE: two quick scheduling questions

So sorry I missed this!! Will check in on the event on the 25 th .

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Monday, February 03, 2014 12:21 PM
To: Scola, Lindsay
Subject: two quick scheduling questions

Hiya,

-any chance he is coming to the Brooklyn Public Library gala tomorrow night?

-92 nd Y put in a request and was dealing with Eunice on it re: their private event with NYC EDC
Venture Fellows on Tuesday Feb 25 th . Just following up on that. Not pushing.

Jonathan Rosen
BerlinRosen Public Affairs, Ltd.
15 Maiden Lane, Suite 1600
New York, NY 10038
t. 646.452.5637
jonathan@berlinrosen.com

From:
To:
Cc:
Subject:
Date:

Rachel Noerdlinger
Jonathan Rosen; Katz, Rebecca
Ko, Eunice
RE: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon
Tuesday, February 18, 2014 2:34:18 PM

Got it. We will review asap

-------- Original Message -------Subject: RE: Invitation to Chirlane McCray to be Keynote Speaker at
Women Mean Business Luncheon
From: Jonathan Rosen <Jonathan@berlinrosen.com>
Date: Tue, February 18, 2014 1:42 pm
To: "Katz, Rebecca" <RKKatz@cityhall.nyc.gov>
Cc: "Ko, Eunice" <EKo@cityhall.nyc.gov>, "'rachel@noerdlingermedia.com'"
<rachel@noerdlingermedia.com>

Checking in on this. Event is in six weeks. They really want her. Im sure you are
swamped with these but great org and event. Organization is Coalition for the
Homeless.

-jr

From: Jonathan Rosen


Sent: Friday, January 24, 2014 3:55 PM
To: 'Katz, Rebecca'
Cc: Ko, Eunice; 'rachel@noerdlingermedia.com'
Subject: RE: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business
Luncheon

Thanks. Hi, Eunice and Rachel.

I am attaching the invite letter that came with in PDF. Thanks again for
considering.

-jr

From: Katz, Rebecca [mailto:RKKatz@cityhall.nyc.gov]


Sent: Friday, January 24, 2014 3:53 PM
To: Jonathan Rosen
Cc: Ko, Eunice; 'rachel@noerdlingermedia.com'
Subject: Re: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business

Luncheon

Looks interesting. Thanks, Jonathan.


+ CMC's scheduler and CoS.

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Friday, January 24, 2014 03:49 PM
To: Katz, Rebecca; Laura Kavanagh <laura@billdeblasio.com>
Subject: FW: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business
Luncheon

This is from Coalition for the Homeless. Its a great event that Hillary Clinton and
Ariana Huffington have keynoted in the past. Bill was a strong supporter of
Coalition in the Council and as PA and Barry Berke from the campaign is Coalitions
board chair. Audience is 400 women involved in the Coalition as well as graduates
of their First Step Job Training Program. Its on April 3 at the Pierre Hotel. I really
hope you will consider doing it.

From: Mary Brosnahan [mailto:mbrosnahan@cfthomeless.org]


Sent: Friday, January 24, 2014 3:20 PM
To: Jonathan Rosen
Cc: David Giffen
Subject: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business
Luncheon

Hi Jonathan

Im pretty sure we already discussed the attached wed be thrilled if


Chirlane McCray would be our keynote speaker at this years Women Mean
Business Luncheon. This event is attended by top women executives,
journalists and other opinion-makers. Hillary Clinton and Arianna Huffington
have spoken at past luncheons. Moreover, its a very moving event, as
several First Step graduates also share their personal stories.

Anything you can do to get this in right hands would be tremendously


appreciated.

Warmly,
m

From:
To:
Subject:
Date:

Scola, Lindsay
"Jonathan Rosen"
RE: two quick scheduling questions
Wednesday, February 19, 2014 12:22:12 PM

We do and I think we did. Weird. Let me check in.

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Wednesday, February 19, 2014 12:19 PM
To: Scola, Lindsay
Subject: RE: two quick scheduling questions

Circling back on the 92Y event. Assume he is not coming but they are bugging. Do we send
out regrets on stuff? Just want to tell them its not happening (as I assume it isnt).

From: Scola, Lindsay [LScola@cityhall.nyc.gov]


Sent: Monday, February 10, 2014 9:24 PM
To: Jonathan Rosen
Subject: RE: two quick scheduling questions

So sorry I missed this!! Will check in on the event on the 25 th .

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Monday, February 03, 2014 12:21 PM
To: Scola, Lindsay
Subject: two quick scheduling questions

Hiya,

-any chance he is coming to the Brooklyn Public Library gala tomorrow night?

-92 nd Y put in a request and was dealing with Eunice on it re: their private event with NYC EDC

Venture Fellows on Tuesday Feb 25 th . Just following up on that. Not pushing.


Jonathan Rosen
BerlinRosen Public Affairs, Ltd.
15 Maiden Lane, Suite 1600
New York, NY 10038
t. 646.452.5637
jonathan@berlinrosen.com

From:
To:
Subject:
Date:

Wolfe, Emma
"jonathan@berlinrosen.com"
Re: hey
Saturday, February 22, 2014 6:21:46 PM

Yeah maybe we shd hold off.


Hope you're enjoying Europe!
Emma
----- Original Message ----From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]
Sent: Saturday, February 22, 2014 06:09 PM
To: Wolfe, Emma
Subject: Re: hey
Sure. Is it Saul or who? A little worried that he will unintentionally go off message on stop sign gate or
something inadvertently unless he has airtight tps on that I can email to him and Whyland. He is
somewhat constitutionally unable not to screw up that kind of thing. I am in Paris still and only have
email at my hotel on wifi so text or call or I will check again in the a.m. I am six hours ahead of you so
going to bed now. Hope you are hanging in.
Sent from my iPhone
> On Feb 22, 2014, at 9:24 PM, "Wolfe, Emma" <EWolfe@cityhall.nyc.gov> wrote:
>
> Wall Street Journal looking to do a piece that will either be about our screw-ups in the first month, or
if we have our way a demonstration of our accomplishments and pushing back on the press.
>
> We would like you the Speaker speak to the reporter. This is about a progressive getting things done
- sick days, municipal IDs, a strong fight on upk, handling more storms than anyone in history, a strong
preliminary budget, etc.
>
> Would you be up for talking to Shelly about doing this tomorrow?
>
> We could send you TPs and/or brief by phone.
>
> No matter what thanks as always....

From:
To:
Cc:
Subject:
Date:

Walzak, Phil
"Jonathan Rosen"
Ragone, Peter
RE: Jason Collins
Monday, March 03, 2014 10:12:15 AM

leMire would like to cover soething like this


-----Original Message----From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]
Sent: Monday, March 03, 2014 10:11 AM
To: Walzak, Phil
Cc: Ragone, Peter
Subject: RE: Jason Collins
BDB off - what about him and Dante buying cheap regular guy tix up in the stands to watch and he
tweets etc. Big schedule commit obviously. Checking with Nets if they have anything else planned.
-----Original Message----From: Bill de Blasio [mailto
Sent: Sunday, March 02, 2014 11:25 PM
To: Phil Walzak
Cc: Peter Ragone; Jonathan Rosen
Subject: Jason Collins
Nets are back in bklyn tmrw -- first time since he signed. Do we want to do anything to honor him?
Cc'ing Rosen since he represents Barclay's Center
Sent via BlackBerry by AT&T

From:
To:
Cc:
Subject:
Date:

Jonathan Rosen
Ko, Eunice; Katz, Rebecca
Noerdlinger, Rachel
RE: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon
Monday, March 03, 2014 2:38:47 PM

Thanks for letting me know. Appreciate it.

-jr

From: Ko, Eunice [mailto:EKo@cityhall.nyc.gov]


Sent: Monday, March 03, 2014 2:35 PM
To: Jonathan Rosen; Katz, Rebecca
Cc: Noerdlinger, Rachel
Subject: RE: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

Hi Jonathan,

Just letting you know that the First Lady will be attending this luncheon, and that weve confirmed
her attendance. Thanks!

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, February 18, 2014 1:43 PM
To: Katz, Rebecca
Cc: Ko, Eunice; 'rachel@noerdlingermedia.com'
Subject: RE: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

Checking in on this. Event is in six weeks. They really want her. Im sure you are swamped with
these but great org and event. Organization is Coalition for the Homeless.

-jr

From: Jonathan Rosen


Sent: Friday, January 24, 2014 3:55 PM
To: 'Katz, Rebecca'
Cc: Ko, Eunice; 'rachel@noerdlingermedia.com'
Subject: RE: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

Thanks. Hi, Eunice and Rachel.

I am attaching the invite letter that came with in PDF. Thanks again for considering.

-jr

From: Katz, Rebecca [mailto:RKKatz@cityhall.nyc.gov]


Sent: Friday, January 24, 2014 3:53 PM
To: Jonathan Rosen
Cc: Ko, Eunice; 'rachel@noerdlingermedia.com'
Subject: Re: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

Looks interesting. Thanks, Jonathan.


+ CMC's scheduler and CoS.
From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]
Sent: Friday, January 24, 2014 03:49 PM
To: Katz, Rebecca; Laura Kavanagh <laura@billdeblasio.com>
Subject: FW: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

This is from Coalition for the Homeless. Its a great event that Hillary Clinton and Ariana Huffington
have keynoted in the past. Bill was a strong supporter of Coalition in the Council and as PA and
Barry Berke from the campaign is Coalitions board chair. Audience is 400 women involved in the
Coalition as well as graduates of their First Step Job Training Program. Its on April 3 at the Pierre
Hotel. I really hope you will consider doing it.

From: Mary Brosnahan [mailto:mbrosnahan@cfthomeless.org]


Sent: Friday, January 24, 2014 3:20 PM
To: Jonathan Rosen
Cc: David Giffen
Subject: Invitation to Chirlane McCray to be Keynote Speaker at Women Mean Business Luncheon

Hi Jonathan

Im pretty sure we already discussed the attached wed be thrilled if Chirlane


McCray would be our keynote speaker at this years Women Mean Business
Luncheon. This event is attended by top women executives, journalists and other
opinion-makers. Hillary Clinton and Arianna Huffington have spoken at past
luncheons. Moreover, its a very moving event, as several First Step graduates also
share their personal stories.

Anything you can do to get this in right hands would be tremendously appreciated.

Warmly,
m

From:
To:
Cc:
Subject:
Date:

Mike Rabinowitz
Stephanie Yazgi; Katz, Rebecca; Josh Gold; Rachel Noerdlinger
Matt Tepper
RE: FINAL CONFIRMATION
Wednesday, March 05, 2014 9:40:07 AM

+Matt who could ask some campaign for children EDs


-Sent by MobileMichael Rabinowitz-Gold
646.200.5308 (o)
646.342.3469 (c)
-------- Original message -------From: Stephanie Yazgi
Date:03/05/2014 9:35 AM (GMT-05:00)
To: "Katz, Rebecca" ,Josh Gold ,Rachel Noerdlinger ,Mike Rabinowitz
Subject: Re: FINAL CONFIRMATION
Here is Marian's home number:Her home number is
Can CMC call her now? We think she is a big draw (of course) and we want to make sure First Lady
touches base and thanks her for agreeing to accompany her in Albany on Tuesday.
I am scampering and scurrying to ensure we have other women to go.
I don't imagine there is a "bus load" i imagine there will be a small group of power women maybe with
2 working/ low income/ impacted mom's who will go from an ally group like C4C's Ruth Arsenec from
Staten Island or another person who can maybe go.
I'm going to send ONE EMAIL with all of us in a moment with a workplan and things that need to get
sorted.
Thanks
Stephanie

On Wed, Mar 5, 2014 at 9:30 AM, Stephanie Yazgi


<syazgi@hilltoppublicsolutions.com> wrote:
We need to make sure that Marian Wright Edelman is confirmed.
Can we get the first lady to lock her in?
Thanks, Stephanie

From:
To:
Cc:
Subject:
Date:

Mike Rabinowitz
Rachel Noerdlinger; Stephanie Yazgi
Katz, Rebecca; Josh Gold
RE: FINAL CONFIRMATION
Wednesday, March 05, 2014 9:46:41 AM

Marian gets to Albany around 11 am on the train.

I am coordinating with Melanie Hartzog of her NY staff and can give them details on where to
meet the First Lady.

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

From: Rachel Noerdlinger [mailto:rachel@noerdlingermedia.com]


Sent: Wednesday, March 05, 2014 9:45 AM
To: Stephanie Yazgi
Cc: Katz, Rebecca; Josh Gold; Mike Rabinowitz
Subject: Re: FINAL CONFIRMATION

What is the timing of when meeting will happen. Does Marian know what time to meet us?
Rachel Noerdlinger
Personal Cell
On Mar 5, 2014, at 9:35 AM, Stephanie Yazgi <syazgi@hilltoppublicsolutions.com> wrote:
Here is Marian's home number: Her home number is
Can CMC call her now? We think she is a big draw (of course) and we want to make
sure First Lady touches base and thanks her for agreeing to accompany her in Albany on
Tuesday.
I am scampering and scurrying to ensure we have other women to go.
I don't imagine there is a "bus load" i imagine there will be a small group of power
women maybe with 2 working/ low income/ impacted mom's who will go from an ally
group like C4C's Ruth Arsenec from Staten Island or another person who can maybe go.
I'm going to send ONE EMAIL with all of us in a moment with a workplan and things that
need to get sorted.
Thanks
Stephanie

On Wed, Mar 5, 2014 at 9:30 AM, Stephanie Yazgi

<syazgi@hilltoppublicsolutions.com> wrote:
We need to make sure that Marian Wright Edelman is confirmed.
Can we get the first lady to lock her in?
Thanks, Stephanie

From:
To:
Subject:
Date:

Mike Rabinowitz
Stephanie Yazgi; Rachel Noerdlinger; Katz, Rebecca; Ko, Eunice; Josh Gold
RE: EMAIL GOING OUT IN 20 MINUTES
Thursday, March 06, 2014 12:02:49 PM

Dont we need to make the threshold decision about if Tuesday is on before committing to send
this?

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

From: Stephanie Yazgi [mailto:syazgi@hilltoppublicsolutions.com]


Sent: Thursday, March 06, 2014 11:59 AM
To: Rachel Noerdlinger; Katz, Rebecca; Ko, Eunice; Josh Gold; Mike Rabinowitz
Subject: EMAIL GOING OUT IN 20 MINUTES

pls let me know if there are any flags:


On Tuesday, more than 1,500 New Yorkers of all ages and from all five boroughs went to Albany to
support New York Citys plan for true universal pre-K and after-school programs for middle schools.

Next week, Im going back to Albany with women leaders to make sure Albany knows how important
early education and after-school are for our kids.And I need your help. In fact, I may need you to
come with me.

Click here to send me a video, picture or letter about why you think all children deserve access to high
quality pre-school and afterschool, andwell invite one of you who write in to join me next week.

Study after study shows how important high-quality Pre-K and after-school can be for our kids. These
programs give young learners the skills that help them achieve throughout their school careers and
beyond.
New York City has proposed paying for these critical investments by asking the wealthiest New Yorkers
to pay a little bit more in taxes. But we need Albanys approval.Thats why I am going up to our
capital next week, and why I want one of you to come with me.
If you want to come, click here to send me a video, picture or letter (be creative!), about what Pre-K
and after-school mean to you.

I cant wait to see your responses!

Chirlane McCray
First Lady of New York City

p.s. You can take action right now by letting Albany know its time for Universal Pre K and afterschool
funding. Click here to make your voice heard. cccnewyork.org/UPKNYC

From:
To:
Cc:
Subject:
Date:

Rachel Noerdlinger
Mike Rabinowitz
Katz, Rebecca
RE: Marian Wright Edelman
Friday, March 07, 2014 4:21:10 PM

Her speech is in the evening

-------- Original Message -------Subject: RE: Marian Wright Edelman


From: Mike Rabinowitz <Rabinowitz@berlinrosen.com>
Date: Fri, March 07, 2014 4:01 pm
To: Rachel Noerdlinger <rachel@noerdlingermedia.com>
Cc: "Katz, Rebecca" <RKKatz@cityhall.nyc.gov>

Its in the evening, if that makes it easier . . .

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

From: Rachel Noerdlinger [mailto:rachel@noerdlingermedia.com]


Sent: Friday, March 07, 2014 3:57 PM
To: Mike Rabinowitz
Cc: Katz, Rebecca
Subject: RE: Marian Wright Edelman

She is delivering two speeches that day :(

-------- Original Message -------Subject: RE: Marian Wright Edelman


From: Mike Rabinowitz <Rabinowitz@berlinrosen.com>
Date: Fri, March 07, 2014 3:36 pm
To: Rachel Noerdlinger <rachel@noerdlingermedia.com>
Cc: "Katz, Rebecca" <RKKatz@cityhall.nyc.gov>

Think it is Wednesday.

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

From: Rachel Noerdlinger


[mailto:rachel@noerdlingermedia.com]
Sent: Friday, March 07, 2014 3:36 PM
To: Mike Rabinowitz
Cc: Katz, Rebecca
Subject: Re: Marian Wright Edelman

Do you know what day? Next week is crazy


Rachel Noerdlinger
Personal Cell
On Mar 7, 2014, at 3:14 PM, Mike Rabinowitz
<Rabinowitz@berlinrosen.com> wrote:
I just got a text from Melanie at Childrens
Defense Fund. Marian wants to invite the First
Lady to be a guest at the CDF gala next week
and she is wondering what the right email
address to send it to is. (She also said And
dont give me some general email! She (Marian)
wants the First Lady to come, if available.)

Can I give her your email addresses?

Thanks much,
Mike

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

From:
To:
Subject:
Date:
Attachments:

Matt Tepper
Shapiro, Leigh
Re: Validators list
Wednesday, March 12, 2014 12:50:32 PM
UPKNYC Validator + Endorser List.xlsx

Here you go. Combined list from our press conferences, etc. I couldn't find the list from the
Gracie event.

From: Michael Rabinowitz <Rabinowitz@berlinrosen.com>


Date: Wednesday, March 12, 2014 9:31 AM
To: Josh Gold
>, "Shapiro, Leigh"
<LShapiro@cityhall.nyc.gov>
Cc: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Validators list

Going into a meeting for the next hour and a half.

Matt Can you call Leigh?

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

From: Josh Gold [mailto


]
Sent: Wednesday, March 12, 2014 9:29 AM
To: Shapiro, Leigh
Cc: Mike Rabinowitz
Subject: Re: Validators list

Mike - please connect with Leigh on this.

Sent from my iPhone

On Mar 12, 2014, at 9:27 AM, "Shapiro, Leigh"

<LShapiro@cityhall.nyc.gov> wrote:
Josh,

Thanks for connecting me to the right folks


for the master validator list. Im happy to talk
through the specifics of what Lauras looking
for with whoever can put this together this
morning.

Leigh

--Leigh Shapiro
Special Assistant to the Chief of Staff
Office of the Mayor
City Hall
(o) 212.788.7751
(c) 917.575.4119

First
Gloria
Julianne
Kathy
Rosie
Sarah Jessica
Rosie
Cynthia
Olivia
Talib
Lawrence
Karen
Jean-Pierre
Ernest C.
Craig
Jay
James
Eric
James I.
Charles L.
Annette
Alfred
Anthony
Ronnie
Lubin
Randolph
Steve
Lorenzo
Herbert
Adolphus
Sylveta
Eric
Lawrence
Melvin L.
Altamont G.
Rodney S.
Gerald
Hugh
Eric
John
Mitch
Gina
Robert

Last
Steinem
Moore
Najimy
O'Donnell
Parker
Perez
Nixon
Wilde
Abdur-Rashid
Dorsey
Champion
Leeds
Dorsey
Kaplan
Eisenhofer
Walden
Garnes
Clark
Norris Sr.
Lazarus-Rose
Johnson
Gutzmore
Eggleston
Moise
Bowen
Belgrove
Williamson
Scott
Lyon
Hamilton-Gonzales
Garnes
Provenzano
Artis Sr.
Blackwood
Canion
Seabrooks
Nelson
Adams
Murphy
Drazin
Argento
Dinerstein

Don
Enrique
Marc
Lobi
Pedro
Loretta W.
Abdul
Harvey
Elspeth
Shalawn
Arelis
Diane
Dennis
Richardo
Roger
Leonard
Jed
Charlene
Lee
Christina
Curtis M.
Martha
Yolanda
Irwin
Anna
Yolanda
Rosalyn
Allison
Shevonne
Marian Wright
Nancy
Paulette
Jennifer
Camille
Linda
Karen
Nancy
Abdulkani
Jonathan
Melanie
Jose
Javier
Nanette

Peebles
Cruz
Lasry
Redhawk
Estevez
Hand
Malik
Weinstein
Gilmore
Langhorne
Figueroa
Steinman
Mathis
Shark
Altman
Litwin
Walentas
Gayle
Wasserman
Hajagos-Clausen
Still
Baker
McBride
Redlener
Wintour
Copeland
Abraham
Mahon
Wilder
Edelman
Wackstein
Lomonaco
March
Rivera
Sarsour
Scharff
Koblen
Bakubal
Westin
Hartzog
Gonzalez
Valdes
Lepore

Fulgencio
Carver W.
Chris
Al
Paul
Bob
Alan
Steve
Abusayeed
Souleimane
Lukmon
Abdalla
Shair
Khalid
Hamayun
Hazmat
Majiol
Delwar
Muhammad Abdul
Mohammed
Orin
Leo
Gale
Yvette
Joe
Eliot
Carolyn
Grace
Jerrold
Charlie
Jose
Nydia
Shirlene Faith
Antonio
John
Evelyn
Michael
Terrence
Yvonne
Walter
Julie
John
Alicia

Gutierrez
Israel
Ballard
Sharpton
Metselaar
Townley
Patricof
Witkoff
Amin
Konat
Kalejaiye
Allam
Abdul-Mani
Latif
Baksh
Kabiawy
Elfallah
Hossain
Malik
Elbar
Kramer
Hindery
Brewer
Clarke
Crowley
Engel
Maloney
Meng
Nadler
Rangel
Serrano
Velazquez
Holman
Jordan
Williams
Lindsey
Bos
Brummell
Rankine
Hidalgo
Johnson Staples
Legend
Keys

Shon
Mullery
Rufus
Wilmouth
Stafford
Jacquline
Patrick
Richard H.
Theressa
Ken Gerard
Shane
John Pier
Glen
Reginald
Gilford
Verold
Keith
Khader
Trevor
Gwen
Colin
Leon
Adlevette
Fitzroy
Samuel
Shane
Jerome
Dennison
Karen
Carlos
Joshua
John H.
Marcia E.
Deborah D.
Evelyn
Malobe
Michel
Gary
Duane
Susan
Agnes
Lorna
Elizabeth

Adkins
Jean-Pierre
Mahon
Seaton
Byers
Mendoza
Young
Calhoun Sr.
Allen
McIntosh
Vidal
Ususngu
Lawrence
Bachus
Monrose
Matthew
Campbell
El Yateem
Baker
Dingle
Campbell
Brothers
Kebreau
Jackson
Nicolas
Vidal
Washington
Moura
Kuttler
Haynes
Deonarine
Boyd Sr.
Stanley
Jenkins
Pacheco
Sampson
White-Haynes
Wiley
Williamson
Patricof
Gund
Brett-Howard
Sackler

Anne
Dal
William
Naji
Al-Hajj Talib
George
David
Santos
Alicia
Arthur
Shaiful
Mahtab Uddin
Hal
Michael and Ann
David
Austan
Jeffrey
Matthew
Hugh
Michael
Kim
Frank
Anne
Andy L.
Allen C.
Raymond
Calvin
Larry
Mary
David
Donna
A.R.
Richard
Emmanuel
Jeffrey S.
Robert
Alex
Dock A.
Vivian
Mary
Khali
Amziah
Clinton

Hess
LaMagna
Samuels
Almontaser
Abdur-Rashid
Miranda
Goldsmith
Crespo
Hyndman
Cheliotes
Azam
Ahmed
Fetner
Loeb
Kramer
Goolsbee
Sachs
Daus
Wyatt
Feinberg
Best
Mason
Klaeysen
Lagredelle
Martin
Rufen-Blanchette
Kendrick
Johnson
Washington
Rommereim
Schaper
Bernard
Del Rio
Asse
Thompson
Waterman
Walbrodt
Johnson
Donaldson
Jackson
Mootoo
James
Miller

Terry Michael
Gwendolyn
Eric
Charles O.
Gary
Lawrence
Derrick
Peter
Ayana
Joel
Marc
Richard A.
Joshua
Geraldine
Earl
Herbert
Yolanda
Jesse
Julio
James
Shaun J.
Steven
James D.
Johnny Ray
Dan J
Karl
Leon
Kevin
Kevin R.
Wilfredo
Lorenzo
Jennifer
Martha
John L.
Paul W.
Chloe
David
Raphael
Patricia A.
Eddie
Lisa D.
Morris
Michael

Lee
Hadley-Hall
Jackson
Galbreath
Simpson
Akers III
Allen
Armstrong
Ajanaku-Vason
Gibson
Pierre
Mitchell
Spears
Harris
Chester
Daughtry
Brown
Sumbry
Rivera
Blocker
Lee
Carter
Morrison
Youngblood
Craig
Delk
Adams
Jones
Osbourne
Benitez
Ato
Causer
Overall
Scott
Jervis
Breyer
Brawley
Dottin
Morris
Karim Jr.
Jenkins
Haynes
Perry

Frederick
Acey
William
Clint
Sarah J.
John E.
Julie
Stephen D.
Duane
James
Phil
Tim
Que
Robert
Michael
Roger L.
Michael
Hiram
Brenda
Mario
Frank
Josie
Raymond
Marilyn
Maggie M.
Prince
Mary Anne
Emily
Vernon B.
Al
Jasper
Emma
James
Calvin C.
Emeka
Ben
Ernestine
Al
Joseph B.
Lal
Donna
Raymond
Jacqueline

Crawford
Pettaway
Shillady
Padgitt
Kooperkamp
Denaro
Hoplamzian
Muncie
Sleet
Campbell
Craig
English
English
Adams
Walrond
Hambrick
Hafele
Ratliff
Berry
Olivero
Williams
Smith
Higgins
Oliver
Howard
Donkor
Glover
Scott
Williams
Sharpton
Peyton
Jordan-Simpson
Sheehan Jr.
Mc Intyre
Nwigwe
Monroe
Sanders
Cockfield
Chukwu
Singh
Schaper
Rivera
Lewis

Tricia
Gloria
Calvin
Peter
Leonard
Leonard F.
Allen K.
Marvin
Edward
Jose
Robert A.
Keith Elijah
Torrence
Sidney
Johnnie M.
Pierre-Andre Herdricka
Maritz
Rev. Michael
Amy
Juan
Zein
Harendra
Patricia
Daurisu
Jessica
David and Ruth
Karen
Merry
Oliver
Steven & Mary
Mark
Daria
Rosemary

Sheffield
Bradshaw
Rice
Heltzel
Hatter Jr
Jarvis
Hand
Bentley
Davis
Torres
Smith Jr.
Thompson
Robinson
Aargrave
Green
Duvert
Silva-Farrell
Walrond
Traub
Quevedo-Bosch
Rimawi
Singh
Simpson
Ross
Brackman
Levine
Pittelman
Tucker
Cannell
Goldring
Reed
Llunga
Faulkner

Organization
Title
Activist
Activist
Actress
Actress
Actress
Actress
Actress
Actress
Actress
Actress
Actress
Actress
Actress
Actress
Actress
Actress
The Mosque of Islamic Brotherhood, Inc. and The IslamicAl-Hajj Imam
St. John's Global Ministries
Apostle
Upper Room Tabernacle of Joy
Apostle
True Vine Ministry The Last Resort, Inc.
Apostle
Tehillah Word Ministries, Inc.
Apostle
RBSKL
Attorney
Grant & Eisenhofer
Attorney
Gibson, Dunn & Crutcher
Attorney
Bishop
Bishop
Christ Temple of the Apostolic Faith
Bishop
Bethesda Missionary Baptist Church
Bishop
Bethseda Healing Center
Bishop
Church of the Village
Bishop
Emanuel Pentecostal Church
Bishop
Ephraim-Judah International Ministries
Bishop
Grace Christian Church
Bishop
Guiding Light Pentecostal Church
Bishop
His Majesty International Fellowship
Bishop
Leading by Design Tabernacle Inc.
Bishop
Liberty Hall Cathedral of Praise
Bishop
Mt. Sion Baptist Church
Bishop
Q Kingdom Ministries, Inc.
Bishop
Tabernacle of Praise
Bishop
Bishop
Episcopal Churches
Greater Universal Highway Church, Inc.
Bishop
The New Jerusalem Church of God
Bishop
The New Gospel Temple Church of God in Christ
Bishop
Rehoboth Cathedral
Bishop
Church of God of East Flatbush
Bishop Dr.
Brooklyn Borough President
Brooklyn Borough President
Plumbers Local No 1
Business Manager
Longview Capital Advisers
Businessman
Broadway Stages
CEO
Veracity Worldwide
Chairman

Email

The Peebles Corporation


Chairman
Association of Latino Business Owners and Residents Chairman
Avenue Capital Group
Chairman, CEO
Middle Collegiate Church
Chaplain
The Sanctuary Church
Chaplain
Trinity Community Missionary Baptist Church
Chaplain
Masjid Adam
Chaplain
Weinstein Company
Co-Chairman
Rsource Generation
Co-Director
Pilgrim Cathedral of East New York
Community Liaison
Latino Ministry, Riverside Church
Coordinator
NYC Interfaith Network for Immigration Reform
Coordinator
Glover Memorial Baptist Church
Deacon
Higher Praise Church
Deacon
Evercore Partners
Deputy Secretary, Chairman New Visions
Gleenwood Management
Developer
Two Trees Management
Developer
Macon Realty
Developer
Rockefeller Family Fund
Director
UFCW Region 1
Director
Catholic Guardian Services, Intensive Preventive and AftDirector
New York Paid Leave Coalition
Director
Children's Aid Society
Director of Public Policy
Children's Health Fund
Doctor
Vogue
Editor
General Assembly Church of Christ Disciples of Christ Elder
His Majesty International Fellowship
Elder
Prayer Tabernacle International
Elder
Regeneration Apostolic Missions
Evangelist
Children's Defense Fund
Executive Director
United Neighborhood Houses
Executive Director
nwackstein@u
Good Shepard Services
Executive Director
Executive Director
Citizens' Committee for Children
United NY
Executive Director
Arab American Association of New York
Executive Director
Citizen Action of New York
Executive Director
Center for Children's Initiatives
Executive Director
Muslim Community Center
Executive Director
New York Communities for Change
Executive Director
Children's Defense Fund - New York
Executive Director
Coalition for Educational Justice
Executive Director
Make the Road New York
Executive Director
Fashion Designer
Fashion

St. Mary Star of the Sea and St. Gertrude Parish


St. Philip's Episcopal Church
The Episcopal Church of St. Luke
National Action Network
Ovation Travel and Lawyers Travel
Manhattan Youth Provider
Greycroft LLC
Witkoff Group
Woodhaven Jame Masjid
Masjid Aqsa
Masjid Bab-us-Salam
Dawood Mosque
Iqra Masjid
The Islamic Center at New York University
Masjid Al Ansar
Nigerian Muslim Community of Staten Island
Yaguine Sylloi
Baitul Mamur Community Center
Belal Masjid, Inc. and Masjid Mission Center (MMC)
The Islamic Society of Bay Ridge
Boston Provident LP
Intermedia Partners
Manhattan Borough President
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Judson Memorial Church
Mt. Hermon Baptist Church/Highbridge Clergy Coalition
New Creation Ministries, Inc.
The Abyssinian Baptist
West End Collegiate Church
Grayson Street Assembly Queens
World Harvest Deliverance Center
Altagracia Center for Faith and Justice
Riverside Church
Musician
Musician

Father
Father
Father
Founder
Founder
Founder and Executive Director
Founder and Managing Director
Founder, CEO
Imam
Imam
Imam
Imam
Imam
Imam
Imam
Imam
Imam
Imam
Imam
Imam
Managing Director
Managing Partner
Manhattan Borough President
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Member of Congress
Minister
Minister
Minister
Minister
Minister
Minister
Minister
Minister
Minister of Education
Musician
Musician

Antioch Baptist Church


Pastor
Beraca Baptist Church
Pastor
Bethesda Tabernacle Ministries
Pastor
Brooklyn Community Church
Pastor
Brooklyn Temple Seventh Day Adventist Church
Pastor
East New York Miracle Ministries
Pastor
First Baptist Church of East Elmhurst
Pastor
Flatbush Seventh-day Adventist Church
Pastor
Gospel of the Kingdom International Ministries
Pastor
Light Bearers Ministry
Pastor
Maranatha Seventh-day Church
Pastor
Mission of Evangelism and Deliverance
Pastor
Mt. Carmel Worship Center
Pastor
Mt. Ollie Baptist Church
Pastor
Mt. Zion Church of God 7th Day
Pastor
New Horizon Gospel Ministries
Pastor
Restoration Christian Ministries
Pastor
Salam Arabic Lutheran Church
Pastor
South Ozone Park Seventh-day Adventist Church
Pastor
The Pentecostal House of Prayer
Pastor
United Community Baptist Church
Pastor
United Faith Baptist Church
Pastor
Y'shua Heart Church
Pastor
Canarsie Seventh Day Adventist Church, Brooklyn for JesPastor
Evangelical Crusade Christian Church
Pastor
Kings Temple Seventh-day Adventist Church
Pastor
New Mt. Calvary Baptist Church
Pastor
Luso Brazilian Seventh-day Adventist Church
Pastor
St. Luke Lutheran Church
Pastor
Faith Assemblies of God Church, Inc.
Pastor
Agape Seventh-day Adventist Church of Richmond Hill Pastor
New Greater Bethel Ministries
Pastor
Pastor
Creston Avenue Baptist Church
Faith Work Christian Church
Pastor
My Father's House International Church
Pastor
Thessalonia Worship Center
Pastor
Greater Faith Temple
Pastor
Trinity Grace Church
Pastor
Cathedral of East New York
Pastor
Northside Center for Child Development
Philanthropist
Philanthropist
Philanthropist
North Star Fund
Philanthropist
Brooklyn Museum & Women's Media Center
Philanthropist

Philanthropist
Entrepreneur
New Roosevelt
New York Muslim Voter and Information Club
Islamic Leadership Council of Metropolitan New York
Teamsters Join Council 16
CEC District 13
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unhny.org

From:
To:
Cc:
Subject:
Date:
Attachments:

Matt Tepper
Shapiro, Leigh
Mike Rabinowitz; Josh Gold
Re: Validators list
Wednesday, March 12, 2014 1:08:06 PM
UPKNYC Validator + Endorser List v2.xlsx

Yup flagged. Sure there's more

From: <Shapiro>, Leigh <LShapiro@cityhall.nyc.gov>


Date: Wednesday, March 12, 2014 12:52 PM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Validators list
Thanks Matt. Can you pull out/flag in a column the opinion leader types we discussed?

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Wednesday, March 12, 2014 12:49 PM
To: Shapiro, Leigh
Subject: Re: Validators list

Here you go. Combined list from our press conferences, etc. I couldn't find the list from the
Gracie event.

From: Michael Rabinowitz


<Rabinowitz@berlinrosen.com>
Date: Wednesday, March 12, 2014 9:31 AM
To: Josh Gold
>, "Shapiro,
Leigh" <LShapiro@cityhall.nyc.gov>
Cc: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Validators list

Going into a meeting for the next hour and a half.


Matt Can you call Leigh?
Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com
From: Josh Gold [mailto
Sent: Wednesday, March 12, 2014 9:29 AM
To: Shapiro, Leigh
Cc: Mike Rabinowitz
Subject: Re: Validators list
Mike - please connect with Leigh on this.

Sent from my iPhone


On Mar 12, 2014, at 9:27 AM, "Shapiro, Leigh"
<LShapiro@cityhall.nyc.gov> wrote:
Josh,
Thanks for connecting me to the right folks
for the master validator list. Im happy to
talk through the specifics of what Lauras
looking for with whoever can put this
together this morning.
Leigh
--Leigh Shapiro
Special Assistant to the Chief of Staff
Office of the Mayor
City Hall
(o) 212.788.7751
(c) 917.575.4119

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Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend

Brown Memorial Baptist Church


Reverend
By-ways and Hedges Youth for Christ
Reverend
Christ Temple United Baptist Church
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Church of the Evangel, UCC
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Clarendon Road Church
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Concord Baptist Church
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Cornerstone Baptist Church
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Divine Word of Truth Church of God In Christ, Inc.
Reverend
Dwell Church
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Ebenezer Christian Center Ministries
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Federation of Protestant Welfare Agencies, Director of F Reverend
Gospel Assembly
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Grace & Mercy Christian National Church, Inc.
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Grace Christian Baptist Church
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Greater File Chapel Baptist
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Greater New Beginning Baptist Church
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House of the Lord Church
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Imanis Quest Ministries
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King Emmanuel Missionary Baptist Church
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Latino Pastoral Action Center
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Maranatha Tabernacle
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Mount Lebanon Baptist Church
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Mt. Aarat Baptist Church
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Mt. Lebanon Baptist Church
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Mt. Pisgah Baptist Church
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Mt. Sion Baptist Church
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New Frontier Baptist Church
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Old Mt. Zion Baptist Church
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Peterson Temple Ministries
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Refuge Church of God
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Saint George's Church
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Church of Saint Brigid - Saint Erieric
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Salvation and Deliverance
St. Anns Church of Mornisania
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St. John Baptist Church
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St. Martin de Porres RC Church
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The Interfaith Center of New York
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St. Paul Community Baptist
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The Church of The Open Bible
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The New Springfield Missionary Baptist
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United Baptist Church
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St. Matthew's Baptist Church
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Bedford Central Presbyterian Church
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Our Lady of Refuge


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Union Grove Missionary Baptist Church
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Universal Temple
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United Methodist City Society
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Zion - St. Mark's Lutheran Church
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St Ann and The Holy Trinity Church
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St Ann and The Holy Trinity Church
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Grace Church Brooklyn Heights
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Grace Church Brooklyn Heights
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First Baptist Church of Far Rockaway
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Broadway United Church of Christ
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Greater Springfield Community Church
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Bronx Christian Fellowship Church
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Bronx Christian Fellowship Church
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Healing Temple Church of God in Christ
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First Corinthian Baptist Church
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Green Pasture Baptist Church
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Riverdale Presbyterian Church
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New Tabernacle Baptist Church
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University Heights Presbyterian Church
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Iglesia de Dios Senda de Bendicion, Inc.
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Wake Eden Community Baptist Church
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Gospel of St. Luke Church
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Beulah Temple Church of Jesus Christ, Apostolic
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Gethsemane Baptist Church
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Stapleton Union American Methodist Epsocpal Church Reverend
Andrews United Methodist Church
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Christian Church (Disciples of Christ) Northeastern RegioReverend
St. Lydia's Dinner Church
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Perfect Peace Ministry Youth Outreach
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National Action Network
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Bethany Baptist Church
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Concord Baptist Church of Christ
St.Elizabeth of Hungary Roman Catholic Church
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Episcopal Church of the Good Sheperd
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Anglican Church of the Pentecost International
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Cold or Hot Food and Music Ministry
Reverend Dr.
Evangelical Christian Church
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God's Battalion of Prayer
Reverend Dr.
Christ Abundant Harvest Global Ministries
Reverend Dr.
Holy Family Assembly
Reverend Dr.
Judson Memorial Church
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Latino Pastoral Action Center
Reverend Dr.

Middle Collegiate Church


Middle Collegiate Church
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New Jerusalem Baptist Church
Park Ave Christian Church
Partnership Ministries
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Trinity Community Missionary Baptist Church
Antioch Baptist Church of Corona
The Presbyterian Church of St. Albans
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Fellowship Tabernacle Church of God in Christ
Mt. Neboh Baptist Church
St.Luke Episcopal Church
ALIGN
First Corinthian Baptist Church
The Church of The Redeemer
Arab Muslim-American Federation

Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Father
Senior Organizer
Senior Pastor
The Venerable Canon
Vice President

Phone

unhny.org

From:
To:
Subject:
Date:
Attachments:

Matt Tepper
Shapiro, Leigh
Re: Validators list
Wednesday, March 12, 2014 1:39:47 PM
UPKNYC Validator + Endorser List v3.xlsx

FYI there are several labor leaders missing. If you want them on here ask Stephanie.

From: Matt Tepper <matt@berlinrosen.com>


Date: Wednesday, March 12, 2014 1:33 PM
To: "Shapiro, Leigh" <LShapiro@cityhall.nyc.gov>
Subject: Re: Validators list
No problem almost done.

From: <Shapiro>, Leigh <LShapiro@cityhall.nyc.gov>


Date: Wednesday, March 12, 2014 1:33 PM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Validators list
Matt, I got this dont worry about the spreadsheet!

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Wednesday, March 12, 2014 1:23 PM
To: Shapiro, Leigh
Cc: Mike Rabinowitz
Subject: Re: Validators list

Here's a press release we did in December and a link to an experts agree video.

Summers
Duncan
Brzezinski

I'd add:
-Steven Barnett of the National Institute of Early Education

-Hirokazu Yoshikawa, Ph.D.Steinhardt School of Culture, Education and Human


Development
-Jeffrey Sachs, Columbia University Earth Institute
-Austan Gollsbee, University of Chicago
-Matthew Daus, CUNY

Not sure I have much more for you / understand what else you want. Call me if you want to
discuss.

FOR IMMEDIATE RELEASE: December 20, 2013


CONTACT: press@upknyc.org

UPKNYC RELEASES NEW VIDEO: NATIONAL EXPERTS AGREE


Former Treasury Secretary Summers, Education Secretary Arne Duncan, Morning Joes

Mika Brzezinski Support de Blasio Tax and Pre-K Plan

New York, NY A day after a broad coalition of more than 35 organizations and prominent New
Yorkers including business, civic, non-profit, clergy, and academic leaders launched UPKNYC:
The Campaign for Universal Pre-K and After-School, the campaign released a video showing
growing national attention and support for Mayor-Elect de Blasios plan to raise the income tax
on the wealthiest New Yorkers to fund high-quality pre-kindergarten for all four-year-olds and
after-school programs for all middle school students in New York City who need them.

The video demonstrates growing momentum for the plan, featuring statements of support from
former US Treasury Secretary Lawrence Summers, US Secretary of Education Arne Duncan
and Morning Joe's Mika Brzezinski.

In it Summers praises the plan as a good, powerful and important idea, and Duncan calls the
plan important for the next 20 or 30 [years] and promises that whatever we can do to be
supportive of the Mayor-elects efforts, we want to try and do it.
Watch it here.

A recent poll conducted by Quinnipiac University found that a significant majority of New Yorkers
support the Mayor-Elects plan. 63% of New York State voters are in favor of raising the income
tax on the wealthiest New Yorkers to fund early education for all children, including 68% of New
York City voters, 55% of voters in the suburbs and 64% of those who live in upstate New York.
A recent New York Times/Siena poll of New York City residents found that 72% are supportive
of the Mayor-Elects plan.

###

From: <Shapiro>, Leigh <LShapiro@cityhall.nyc.gov>


Date: Wednesday, March 12, 2014 1:13 PM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Validators list

Thanks like we discussed were really looking for intelligentsia types. For example Stiglitz and Larry
Summers types. Can you take another pass through?

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Wednesday, March 12, 2014 1:07 PM
To: Shapiro, Leigh
Cc: Mike Rabinowitz; Josh Gold
Subject: Re: Validators list

Yup flagged. Sure there's more

From: <Shapiro>, Leigh <LShapiro@cityhall.nyc.gov>


Date: Wednesday, March 12, 2014 12:52 PM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Validators list

Thanks Matt. Can you pull out/flag in a column the opinion leader types we discussed?

From: Matt Tepper [mailto:matt@berlinrosen.com]

Sent: Wednesday, March 12, 2014 12:49 PM


To: Shapiro, Leigh
Subject: Re: Validators list

Here you go. Combined list from our press conferences, etc. I couldn't find the list from the
Gracie event.

From: Michael Rabinowitz


<Rabinowitz@berlinrosen.com>
Date: Wednesday, March 12, 2014 9:31 AM
To: Josh Gold
>, "Shapiro,
Leigh" <LShapiro@cityhall.nyc.gov>
Cc: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Validators list

Going into a meeting for the next hour and a half.


Matt Can you call Leigh?
Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com
From: Josh Gold [mailto:
Sent: Wednesday, March 12, 2014 9:29 AM
To: Shapiro, Leigh
Cc: Mike Rabinowitz
Subject: Re: Validators list
Mike - please connect with Leigh on this.
Sent from my iPhone
On Mar 12, 2014, at 9:27 AM, "Shapiro, Leigh"
<LShapiro@cityhall.nyc.gov> wrote:
Josh,
Thanks for connecting me to the right folks
for the master validator list. Im happy to
talk through the specifics of what Lauras
looking for with whoever can put this
together this morning.
Leigh
--Leigh Shapiro

Special Assistant to the Chief of Staff


Office of the Mayor
City Hall
(o) 212.788.7751
(c) 917.575.4119

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Hugh
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Kim
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Anne
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David
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Thompson
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Clinton
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Lawrence
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Ayana
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East New York Miracle Ministries
Pastor
First Baptist Church of East Elmhurst
Pastor
Flatbush Seventh-day Adventist Church
Pastor
Gospel of the Kingdom International Ministries
Pastor
Light Bearers Ministry
Pastor
Maranatha Seventh-day Church
Pastor
Mission of Evangelism and Deliverance
Pastor
Mt. Carmel Worship Center
Pastor
Mt. Ollie Baptist Church
Pastor
Mt. Zion Church of God 7th Day
Pastor
New Horizon Gospel Ministries
Pastor
Restoration Christian Ministries
Pastor
Pastor
Salam Arabic Lutheran Church
South Ozone Park Seventh-day Adventist Church
Pastor
The Pentecostal House of Prayer
Pastor
United Community Baptist Church
Pastor
United Faith Baptist Church
Pastor
Y'shua Heart Church
Pastor
Canarsie Seventh Day Adventist Church, Brooklyn for JesPastor
Evangelical Crusade Christian Church
Pastor
Kings Temple Seventh-day Adventist Church
Pastor
New Mt. Calvary Baptist Church
Pastor
Luso Brazilian Seventh-day Adventist Church
Pastor

St. Luke Lutheran Church


Faith Assemblies of God Church, Inc.
Agape Seventh-day Adventist Church of Richmond Hill
New Greater Bethel Ministries
Creston Avenue Baptist Church
Faith Work Christian Church
My Father's House International Church
Thessalonia Worship Center
Greater Faith Temple
Trinity Grace Church
Cathedral of East New York
Philanthropist
Entrepreneur
New York Muslim Voter and Information Club
Islamic Leadership Council of Metropolitan New York
CEC District 13
AFSCME
CEC District 29
CWA Local 1180
Brooklyn Islamic Center
Baitul Islam Masjid
Durst Fetner Residential
Loeb Enterprises
Hudson Companies
Spiritual Herald
Greater New York Labor-Religion Coalition
Anointed-By-God Ministries
Christ Temple United Baptist Church
New York Society for Ethical Culture
Shiloh Bilingual Seventh-day Adventist Church
Bethel Seventh-day Adventist Church
Revelation Pilgrim Ministries Apostolic Worldwide
Victory Baptist Church
Salvation Baptist Church
Church of God of East Flatbush Church
Lutheran Church of the Good Shepard
Christian Cultural Center
Abounding Grace Ministries
Ambassador Outreach Ministries
Amity Baptist Church
Antioch Baptist Church
Atonement Lutheran Church

Pastor
Pastor
Pastor
Pastor
Pastor
Pastor
Pastor
Pastor
Pastor
Pastor
Pastor
Philanthropist
Philanthropist
President
President
President
President
President
President
President
President
President and CEO
President and CEO
Principal
Publisher
Rabbi
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend
Reverend

Baptist Ministers Conference of Queens and Vicinity


Reverend
Little Bethel Church of God In Christ
Reverend
Bethenia Baptist Church
Reverend
Bright Temple AME Church
Reverend
Brighter Way Baptist Church
Reverend
Brown Memorial Baptist Church
Reverend
By-ways and Hedges Youth for Christ
Reverend
Christ Temple United Baptist Church
Reverend
Church of the Evangel, UCC
Reverend
Clarendon Road Church
Reverend
Concord Baptist Church
Reverend
Cornerstone Baptist Church
Reverend
Divine Word of Truth Church of God In Christ, Inc.
Reverend
Dwell Church
Reverend
Ebenezer Christian Center Ministries
Reverend
Federation of Protestant Welfare Agencies, Director of F Reverend
Gospel Assembly
Reverend
Grace & Mercy Christian National Church, Inc.
Reverend
Grace Christian Baptist Church
Reverend
Greater File Chapel Baptist
Reverend
Greater New Beginning Baptist Church
Reverend
House of the Lord Church
Reverend
Imanis Quest Ministries
Reverend
King Emmanuel Missionary Baptist Church
Reverend
Latino Pastoral Action Center
Reverend
Maranatha Tabernacle
Reverend
Mount Lebanon Baptist Church
Reverend
Mt. Aarat Baptist Church
Reverend
Mt. Lebanon Baptist Church
Reverend
Mt. Pisgah Baptist Church
Reverend
Mt. Sion Baptist Church
Reverend
New Frontier Baptist Church
Reverend
Reverend
Old Mt. Zion Baptist Church
Peterson Temple Ministries
Reverend
Refuge Church of God
Reverend
Saint George's Church
Reverend
Church of Saint Brigid - Saint Erieric
Reverend
Salvation and Deliverance
Reverend
St. Anns Church of Mornisania
Reverend
St. John Baptist Church
Reverend
St. Martin de Porres RC Church
Reverend
The Interfaith Center of New York
Reverend
St. Paul Community Baptist
Reverend

The Church of The Open Bible


Reverend
The New Springfield Missionary Baptist
Reverend
United Baptist Church
Reverend
St. Matthew's Baptist Church
Reverend
Bedford Central Presbyterian Church
Reverend
Our Lady of Refuge
Reverend
Union Grove Missionary Baptist Church
Reverend
Universal Temple
Reverend
United Methodist City Society
Reverend
Zion - St. Mark's Lutheran Church
Reverend
St Ann and The Holy Trinity Church
Reverend
St Ann and The Holy Trinity Church
Reverend
Grace Church Brooklyn Heights
Reverend
Grace Church Brooklyn Heights
Reverend
First Baptist Church of Far Rockaway
Reverend
Broadway United Church of Christ
Reverend
Greater Springfield Community Church
Reverend
Bronx Christian Fellowship Church
Reverend
Bronx Christian Fellowship Church
Reverend
Healing Temple Church of God in Christ
Reverend
First Corinthian Baptist Church
Reverend
Green Pasture Baptist Church
Reverend
Riverdale Presbyterian Church
Reverend
New Tabernacle Baptist Church
Reverend
University Heights Presbyterian Church
Reverend
Iglesia de Dios Senda de Bendicion, Inc.
Reverend
Wake Eden Community Baptist Church
Reverend
Gospel of St. Luke Church
Reverend
Beulah Temple Church of Jesus Christ, Apostolic
Reverend
Gethsemane Baptist Church
Reverend
Stapleton Union American Methodist Epsocpal Church Reverend
Andrews United Methodist Church
Reverend
Christian Church (Disciples of Christ) Northeastern RegioReverend
St. Lydia's Dinner Church
Reverend
Perfect Peace Ministry Youth Outreach
Reverend
National Action Network
Reverend
Bethany Baptist Church
Reverend
Concord Baptist Church of Christ
Reverend
St.Elizabeth of Hungary Roman Catholic Church
Reverend
Episcopal Church of the Good Sheperd
Reverend Canon
Anglican Church of the Pentecost International
Reverend Dr.
Cold or Hot Food and Music Ministry
Reverend Dr.
Evangelical Christian Church
Reverend Dr.

God's Battalion of Prayer


Christ Abundant Harvest Global Ministries
Holy Family Assembly
Judson Memorial Church
Latino Pastoral Action Center
Middle Collegiate Church
Middle Collegiate Church
Mt. Bethel Baptist Church
New Jerusalem Baptist Church
Park Ave Christian Church
Partnership Ministries
Salvation Baptist Church
Trinity Community Missionary Baptist Church
Antioch Baptist Church of Corona
The Presbyterian Church of St. Albans
United Chaplains State of New York
Church Of The Savior
Bronx Miracle Gospel Tabernacle
Gethsemane Baptist Church
Fellowship Tabernacle Church of God in Christ
Mt. Neboh Baptist Church
St.Luke Episcopal Church
ALIGN
First Corinthian Baptist Church
The Church of The Redeemer
Arab Muslim-American Federation

Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Dr.
Reverend Father
Senior Organizer
Senior Pastor
The Venerable Canon
Vice President

Email

Phone

ons

nwackstein@unhny.org

From:
To:
Cc:

Subject:
Date:
Attachments:

Katie Unger
Stephanie Yazgi
Scola, Lindsay; Emma Wolfe; Rebecca Katz; Laura Santucci; WileyJNorvell (gmail); Marco Carrion;
rabinowitz@berlinrosen.com; Josh Gold; jonathan@berlinrosen.com; peter ragone; dan@berlinrosen.com; Jess
Wright; Maritza Silva-Farrell
Re: CORRECT upcoming events list- with L SCOLA and Correct phone numbers
Thursday, March 13, 2014 1:18:06 PM
BPL Outreach Flyer.pdf

More details on the Brooklyn Sunday Event:


What: DOE Pre-K Family Admissions Information session Brooklyn (flyer attached)
When: Sunday, 3/16 1pm - Volunteer arrival / 1:30-4:30 pm Parent assistance and
information
Where: Brooklyn Central Library (Grand Army Plaza) in a meeting/classroom on the
Main Floor.
What: Parents will be coming in and out throughout the session to get information
and assistance on signing up for pre-K. During that time, volunteers on site will
also be phonebanking potential families to let them know about pre-K signups.
Bilingual assistance (Spanish) is available. Other volunteers will be flyering outside
and in surrounding area to let
(The Library will also be hosting a "Ready Set Pre-K" early childhood story and
activities event in the Children's Area from 2:30 - 3:30 . Library staff have approved
DOE announcements in children's area re. pre-K enrollment event.)
Who: Sophia Pappas, Executive Director, Office of Early Childhood Education, DOE,
DOE staff and volunteers; parents and children/ members of the public.
(CAU - Katie and Jonathan staffing) Please use my city phone 347-3251832
---We are:
-Recruiting additional volunteers (especially parents) ; promoting the event and IDing parents to come when visit time is clarified.
-Coordinating with DOE staff.
-No outreach to library staff yet on mBdB possibility, though DOE is in regular
communication re the overall event.

And CAU staff for all boroughs are on call for staffing mayor, etc at the rest of the
events.

On Thu, Mar 13, 2014 at 12:54 PM, Stephanie Yazgi


<syazgi@hilltoppublicsolutions.com> wrote:
folks: our ongoing list is on a google doc pls let me know by reply to me separately if you want access. thanks.
stephanie

UPK Check-in CallNotes


Wednesday 3/12

Meeting Participants: Matt Tepper, Mike Rabinowich, Stephanie Yazgi, Katie Unger, Molly Schaeffer, Maritza
Silva-Farrell, Dan Levitan, Marco Carrion, Lindsay Scola

Immediate Calendar/MBdB Field Opportunities for UPKNYC:

Friday 3/14Event Name: Preschool visit at Sunnyside Community Services


Description: Sunnyside Community Services is applying to expand offerings for pre-k.
Location: 43-31 39th St, New York, 11104
Event Time:9:00AM-6:00PM
Optimal Time for MBdB:10:30/11 (Matt Tepper is checking)
Point Person: Matt Tepper

Saturday 3/15Event Name: Playground with La Fuente parents


Description: Talking and meeting parents as they talk to other parents
Location: Fox Playground, East 156 St. between Fox St and Southern Blvd, Bronx
Event Time:3-6PM
Optimal Time for MBdB:
Point Person: Maritza Silva-Farrell

FYI alsoon Saturday- DOE enrollment/outreach event in Staten Island


Time:11:00AM-4:00PM
Point Person: Katie Unger

Sunday 3/16Event Name: Official DOE enrollment/outreach event


Description:Volunteers will be doing local neighborhood outreach on enrollment in pre-k.Simultaneously
from2:30-3:30in the library there will be another pre-k event.
Location: Brooklyn Central Library, 10 Grand Army Plaza
Event Time:1:30-4:30PM
Optimal Time for MBdB:2:00-3:00

Point Person: Katie Unger

Monday 3/17No availability for MBdB

Tuesday 3/18Event Name: After school field trip to City Hall


Location: City Hall
Point Person: Matt Tepper

[MT is looking into permission slips for trip]

Wednesday 3/19Event Name: Queens middle school visit with parents and children
Description: Parents and students talking about the importance of afterschool programs to them.
Location: TBD, Queens
Event Time:12:00PM
Optimal Time for MBdB:12:00 PM
Point Person: Maritza Silva-Farrell

Thursday/FridayEvent Name: Optional community forum sponsored by Mirabel


Description: Parent leaders activating other local parents to join fight for UPK and after-school programs
Location: TBD, Washington Heights
Event Time: Evening?
Point Person: Maritza Silva-Farrell

Pre-Kindergarten: Opportunity Starts Now


Apply Now for Free Pre-K!

Come and join us to:

Understand more about what children learn in pre-k.

Find out about the pre-k options available in your community.

Get support in applying for pre-k for September 2014.

Public School Applications are due Wednesday, April 23, 2014.


Brooklyn Central Library
Sunday, March 16, 2014
1:30 p.m. to 4:30 p.m.
10 Grand Army Plaza, Brooklyn, NY 11238
Need more information about pre-k admissions?
Call: 311 or Visit: schools.nyc.gov/prek
All children born in 2010 who live in the City of New York are eligible for free pre-k
in public schools and community-based organizations in September 2014.

nycschools

nycschools

From:
To:
Subject:
Date:

Scola, Lindsay
"Matt Tepper"
RE: Friday Visit: Sunnyside Community Services
Thursday, March 13, 2014 5:00:43 PM

Sweet! Yep they are in touch over there and we are handling the thing as an OTR

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Thursday, March 13, 2014 4:40 PM
To: Scola, Lindsay
Subject: Re: Friday Visit: Sunnyside Community Services

Hey Got a message from your advance team and called them back. I assume (or am hoping)
they are in direct contact with Sunnyside. Let me know if you need anything else.

After-school program option for a Tuesday City Hall tour coming your way shortly.

From: <Scola>, Lindsay <LScola@cityhall.nyc.gov>


Date: Thursday, March 13, 2014 10:24 AM
To: Matt Tepper <matt@berlinrosen.com>
Cc: Michael Rabinowitz <Rabinowitz@berlinrosen.com>, "'syazgi@hilltoppublicsolutions.com'"
<syazgi@hilltoppublicsolutions.com>
Subject: Re: Friday Visit: Sunnyside Community Services

Thank you!

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Thursday, March 13, 2014 10:18 AM
To: Scola, Lindsay
Cc: Mike Rabinowitz <Rabinowitz@berlinrosen.com>; Stephanie Yazgi
<syazgi@hilltoppublicsolutions.com>
Subject: FW: Friday Visit: Sunnyside Community Services

Making sure you have everything you need here.

I'm working on identifying a good after-school program for a City Hall tour early next week.
Should have some leads shortly.

From: Matt Tepper <matt@berlinrosen.com>


Date: Wednesday, March 12, 2014 5:57 PM
To: "LScola@cityhall.nyc.gov" <LScola@cityhall.nyc.gov>
Cc: Michael Rabinowitz <Rabinowitz@berlinrosen.com>, SY Hilltop
<syazgi@hilltoppublicsolutions.com>
Subject: Friday Visit: Sunnyside Community Services


Here's the info for a potential Friday visit to Sunnyside Community Services at43-31 39th St,
New York, 11104.

If/when this is confirmed, they can do a bit of crowd building with parents as well (encouraging
more to come for the pickup/dropoff).

Timing Options:

1. Arrive at 10:30 to see a classroom, then meet parents picking up their children at 11am
2. Arrive at 8:15-8:30 to meet parents at drop off, then tour facility
3. Arrive at 11:00am to meet parents picking up kids, tour facility, greet next wave of parents
dropping off kids at 12:00pm (Note: Classes are on break b/w 11 and 12)
Key Contacts:

Jonah Gensler,Associate Executive Director, Community Services


Cell:
Email:jgensler@scsny.org

Monica Guzman, Associate Executive Director, Development


Cell:

Roberta Zulawski, Development Associate


Work: 718.784.6173, ext. 434
Email:rzulawski@scsny.org

School Schedule:
*Morning Pre-K Arrival: 8:30AM [Class has ~14/15 kids]
*Morning Pre-K Dismissal: 11:00AM
*Afternoon Pre-K Arrival: 12:00PM [Class has 18 kids]

Background:

Sunnyside Community Services (SCS) was started by a group of older


adults in 1974, as a tiny senior center in a church basement, to give older
residents a place to go. Responding to community needs over the years,
we have grown to become the largest community-based social service
agency in Western Queens, now reaching over 14,000 residents.

Programs for children and teenagers started in 1983 and since then our
programs have expanded to five sites, including a Beacon Community
Center, and most recently, we launched Sunnyside UP, a pre-kindergarten
program, in the Fall of 2013.Sunnyside applied for full-day funding under
Mayor de Blasio's plan.

Political Districts:Cathy Nolan, Jimmy Van Bramer, Gianaris

FYI: Press Release from Cathy Nolan's visit:

ASSEMBLY EDUCATION COMMITTEE CHAIR CATHY NOLAN VISITS HIGH-QUALITY PRE-K


PROGRAM AT SUNNYSIDE COMMUNITY SERVICES

New York Citys Pre-K Plan Will Bring Full-Day Programming to 73,250 Children;
Sunnyside Community Services First In Line to Convert To Full-Day Under New Plan

New York, NY Yesterday, days after New York City released Ready to Launch a detailed
plan for high-quality, full-day Pre-K starting this September, if Albany passes the UPK tax
plan to fully fund it Education Committee Chair Cathy Nolan visited Sunnyside Community
Services Pre-K program, a program that will be applying for full-day funding under New York
Citys plan.

As a public school parent and Chair of the Assembly Education Committee, I know firsthand
how vital Pre-K programs, like the one at Sunnyside Community Services, are for preparing
our children for future success, said Assembly Member Cathy Nolan, Chair of the
Education Committee.I support NYC's fair and smart plan to create a dedicated funding
stream because it's the only way to guarantee all New York City children access to universal
full-day Pre-K and after school programs.

Under New York Citys plan, all four-year olds would have access to truly Universal Pre-K for
the first time in New York Citys history. This would close a gap of 53,767 children who
currently receive inadequate part-time Pre-K, or no Pre-K at all andserve more than 73,000
4-year olds at full implementation.These high-quality programs are proven to increase
cognition, boost scores and build fundamental skills that put children on an upward
educational path.

Every day we see the tremendous impact our Pre-K program has on the children we serve
but its only a half-day program, said Judy Zangwill, Executive Director. Truly universal
full-day Pre-K increases cognition, boosts scores and builds fundamental skills that put
children on an upward educational path thats why Sunnyside Community Services will be
first in line to apply for full-day funding from the City.

Albany has promised universal pre-k since 1997, but funding commitments havent
materialized and tens of thousands of New York City children are left behind. New York City
should have home rule authority to raise its own taxes, to provide a dedicated funding
source guarantees program stability.

The City of New York is calling for a five-year increase in the NYC income tax on earners over
$500,000 from 3.876% to 4.41%, which would yield approximately $530 million in new
revenue each year. The past three New York City mayors have won approval from Albany to
raise local taxes for priority issues this tax increase would be even smaller.


Last weeks Quinnipiac poll showed 74% of New York City voters support New York Citys
plan to tax the wealthiest New Yorkers to fund universal pre-k and expanded after-school
programs.

ABOUT SUNNYSIDE COMMUNITY SERVICES


Sunnyside Community Services (SCS) was started by a group of older adults in 1974, as a
tinysenior centerin a church basement, to give older residents a place to go. Responding
to community needs over the years, we have grown to become the largest communitybased social service agency in Western Queens, now reaching over 14,000 residents.

Programs for children and teenagersstarted in 1983 and since then our programs have
expanded to five sites, including aBeacon Community Center, and most recently, we
launched Sunnyside UP, a pre-kindergarten program, in the Fall of 2013.

From:
To:
Cc:
Subject:
Date:

Matt Tepper
Scola, Lindsay; Rachel Martin
Stephanie Yazgi; Dan Levitan; Mike Rabinowitz; Emma Wolfe; Josh Gold
Re: Tuesday After-School Program for City Hall Visit
Thursday, March 13, 2014 5:55:16 PM

Additional information pasted below on GSS programs in Red Hook:

From: Matt Tepper <matt@berlinrosen.com>


Date: Thursday, March 13, 2014 5:11 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>, Rachel Martin
>
Cc: Stephanie Yazgi <stephanie@upknyc.org>, Dan Levitan <dan@berlinrosen.com>,
Michael Rabinowitz <Rabinowitz@berlinrosen.com>
Subject: Tuesday After-School Program for City Hall Visit
Good Shepherd Services has a Brooklyn Beacon and OST program at MS 442 in Red Hook
Brooklyn that would love to take a trip to City Hall for a tour. They could make Tuesday
afternoon work if that's what we want.
I'd suggest giving them the go-ahead for a tour as soon as possible (ideally tomorrow), so they
can get permission slips for the kids. I don't think it's necessary to mention the Mayor might join
until it's confirmed. If the drop-in doesnt end up working with the Mayor's schedule, I think the
students would be thrilled with the City Hall tour alone.
Potential Timing:
If we stay within the after-school program timing, they could arrive at City Hall by 4:15. If we'd
like sooner, I can see if they can get permission slips to leave school a bit earlier.
Key Contacts:
*AnnieMinguez, Director of GSS Community Relations, primary contact, cell phone is 703-3711444
*Michelle Yance, GSS Assistant Director for Government Relations, cell phone is:917-576-9267
*Jennifer Zanger,Division Director for Brooklyn Based programs coordinates directly with the
sites

Program Description:
Good Shepherd Services Brooklyn Beacon and OST program at MS 442 offer high-quality afterschool programming for middle school students from high-poverty communities in Brooklyn.
These programs provide youth with integrated curricula that offer strength-based,
developmentally appropriate arts and enrichment activities designed to empower youth, develop
their leadership skills, and improve their outcomes in school, at home, and in the community,
while also providing them with a safe and structured place to go during the critical hours when
school is out of session.

RH Beacon
Good Shepherd Services Red Hook Beacon after-school program combines rigorous
academic and enrichment activities while cultivating leadership and community engagement
skills for youth and developing their social and emotional competencies and physical well
being. Students partner with Falcon Works/Off the Hook Productions and local playwrights
to produce plays focused on social justice issues, which are then performed for their peers
and families. Student put on a Health & Wellness themed literacy fair in collaboration with

Morgan Stanley volunteers, who help run activities that focused on healthy living and
nutrition. Additionally, after Hurricane Sandy, our after-school participants were eager to
help in the recovery. They volunteered at GSSs South Brooklyn Community High School
distribution center and assisted staff in handing out clothes, food, and other supplies to those
community members hit hardest by the storm. Our dance participants also put together a
special performance for a community celebration dinner held at the Red Hook Beacon. 250
guests gathered to celebrate the remarkable resiliency that this diverse community has shown
since the Hurricane hit.

Reflecting Good Shepherd's strong commitment to youth development, the Brooklyn Beacon
employs a unique and powerful program to develop and refine students leadership skills.
Entitled Pathways to Leadership, the program consists of four leadership groups for pre-teens
and adolescents. Youth ages 9-11 participate inCommunity Service Challengers, which
engages in skills building, leadership training and team-building activities as well as
community service projects. When they graduate from this cohort, students joinSchool to
Work Pathfinders(ages 11-14 years) which features weekly discussions, skill-building
activities, community-service projects and extensive job preparation/career readiness
workshops. From there, our participants enterLeaders-in-Training (LIT)(ages 13-14), where
they participate in a stipended program consisting of two days of working with the younger
youth in the Beacon after-school program and two days of group work and training. Lastly,
Scholars-in-Training (SIT)(ages 15-18) strives to develop youths leadership skills by
providing job training and employment opportunities. SITs work with the younger children
at the Beacon for five hours a week and have the same responsibilities as regular staff such as
filling out time sheets and getting paychecks. Through program, after-school participants
experience the joy of helping others, serving as a role model, and develop a strong sense of
pride and commitment to their community.

PS 32/MS 442
The goal of the after-school program at PS 32/MS 442 is to improve students academic
performance and foster a positive sense of self through developing their decision-making
skills, enabling them see themselves as vital contributors to their community. To accomplish
this, youth receive high quality academic supports and enrichments in content areas including
literacy, STEM, arts, and leadership and team-building. For example, during the summer, the
programpartnered with the NY Harbor School and Foundation to facilitate Camp
RESTORE, a weeklong experience where youth learned about harbor restoration. Our young
people built and installed their own oyster gardens; learned how to measure for water quality;
kayaked; sailed on the Pioneer (the oldest working sailboat in NY); and participated in a
culminating Oyster Festival. Additionally, students took part in Salsa Scholars, a curriculum
that combines learning the rich history of Salsa with the teaching of choreography. An
elementary and middle school group of dancers took part in the Salsa Congress, a spectacular
event at the Museo Del Barrio. Our young dancers were judged by a professional Salsa group
on specific metrics around accuracy, style, energy/performance, and ensemble/teamwork ,

Students also take part in a twice-weekly internship program that promotes career awareness
and job readiness. During one of the days, students learn about resume writing, financial
literacy, managing difficult behaviors, and understanding work policies and procedures. On
the second day, students acted as staff members for younger children at the after-school,
running activities and working with the younger students for an afternoon. Youth also
participate in AIDS and Breast Cancer walks to raise awareness about the diseases and to
honor those who have perished in years past. In school year 2012-13, middle school youth

raised about $1,600 to donate to Breast Cancer awareness. Lastly, in Community Circle,
middle school students meet every Friday to share their feelings, ask questions, plan events,
and practice conflict resolution and critical thinking skills. Youth in Community Circle also
run bake sales throughout the year, which includes planning the event, providing the baked
goods, and handling the money. This activity taught them how to plan and execute a
successful event.

From:
To:
Subject:
Date:

Scola, Lindsay
"Stephanie Yazgi"; Josh Gold; Emma Woods
RE: pls let me know
Thursday, March 13, 2014 8:05:48 PM

The Mayor will be going to this with a POOL at 10:45-11:15. There are 11 kids in the school at that
time, I dont think we should have more than 2 organizers.

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]


Sent: Thursday, March 13, 2014 8:03 PM
To: Scola, Lindsay; Josh Gold; Emma Woods
Subject: pls let me know

what time we are supposed to be on call tomorrow with you guys and press.
we should also pls have any advance folks and katie and matt with whom events originated if
there are specific questions as I LM for Rachel and still don't know details for tomorrow. I
wrote email to my team below with following details...
UPKNYC planning email sent to Molly Schaefer
Kerrin
) our social work fellow:

) our point person and Marie

TIME: BE THERE BY 10 AM
BRING: Clipboards, Petitions, Stickers, A couple Signs, Pins

LOCATION: Pre-School Visit at Sunnyside Community Services


43-31 39th Street, Queens

DESCRIPTION: Mayor will be touring facility


There are only 2 Pre-K classes (one in A MORNING one in AFTERNOON); there are senior programs
going on as well! We are there to organize and talk to parents and get folks signed up on UPKNYC
petitions. Jonah should be fine with us doing this both near parents and around seniors gathered in the
facility. Matt Tepper is our contact with SCS.
WE NEED STAFF THERE TO PETITION AND DO ORGANIZING WITH PARENTS WHO ARE ON
SITE. Molly, Marie + 2 other people who are strong (Molly you must recruit them!)

CONTACTS WHILE YOU ARE ON SITE


(ADVANCE TEAM)
Rachel:

Jonah Gensler,Associate Executive Director, Community Services


Cell:
Email:jgensler@scsny.org

PLS LET ME KNOW WHO YOU PLAN TO BRING MOLLY

THIS IS THE PRIORITY! PLEASE CONFIRM THAT YOU GOT THIS!

-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

From:
To:
Subject:
Date:

Jonathan Rosen
Scola, Lindsay
ps Irish Arts
Friday, March 14, 2014 9:46:32 AM

The Prime Minister of Ireland will be at their 5 pm event. As will Colum McCann.

Jonathan Rosen
BerlinRosen Public Affairs, Ltd.
15 Maiden Lane, Suite 1600
New York, NY 10038
t. 646.452.5637
jonathan@berlinrosen.com

From:
To:
Cc:
Subject:
Date:

Scola, Lindsay
"matt@berlinrosen.com"
Grybauskas, Stefan
Re: Tuesday After-School Program for City Hall Visit
Friday, March 14, 2014 8:14:36 PM

Passes vet. We are good to go.


From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Friday, March 14, 2014 02:34 PM
To: Scola, Lindsay
Subject: FW: Tuesday After-School Program for City Hall Visit

Hey Would be great if I could give the program a go ahead on the tour for Tuesday so they
can circulate the permission slips. Timing for this would be 4:15.

From: Matt Tepper <matt@berlinrosen.com>


Date: Thursday, March 13, 2014 5:11 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>, Rachel Martin
<
>
Cc: Stephanie Yazgi <stephanie@upknyc.org>, Dan Levitan <dan@berlinrosen.com>,
Michael Rabinowitz <Rabinowitz@berlinrosen.com>
Subject: Tuesday After-School Program for City Hall Visit
Good Shepherd Services has a Brooklyn Beacon and OST program at MS 442 in Red Hook
Brooklyn that would love to take a trip to City Hall for a tour. They could make Tuesday
afternoon work if that's what we want.
I'd suggest giving them the go-ahead for a tour as soon as possible (ideally tomorrow), so they
can get permission slips for the kids. I don't think it's necessary to mention the Mayor might join
until it's confirmed. If the drop-in doesnt end up working with the Mayor's schedule, I think the
students would be thrilled with the City Hall tour alone.
Potential Timing:
If we stay within the after-school program timing, they could arrive at City Hall by 4:15. If we'd
like sooner, I can see if they can get permission slips to leave school a bit earlier.
Key Contacts:
*Annie Minguez, Director of GSS Community Relations, primary contact, cell phone is
*Michelle Yance, GSS Assistant Director for Government Relations, cell phone is:
*Jennifer Zanger, Division Director for Brooklyn Based programs coordinates directly with the
sites
Program Description:
Good Shepherd Services Brooklyn Beacon and OST program at MS 442 offer high-quality afterschool programming for middle school students from high-poverty communities in Brooklyn.
These programs provide youth with integrated curricula that offer strength-based,
developmentally appropriate arts and enrichment activities designed to empower youth, develop
their leadership skills, and improve their outcomes in school, at home, and in the community,
while also providing them with a safe and structured place to go during the critical hours when
school is out of session.

RH Beacon
Good Shepherd Services Red Hook Beacon after-school program combines rigorous
academic and enrichment activities while cultivating leadership and community engagement
skills for youth and developing their social and emotional competencies and physical well
being. Students partner with Falcon Works/Off the Hook Productions and local playwrights
to produce plays focused on social justice issues, which are then performed for their peers
and families. Student put on a Health & Wellness themed literacy fair in collaboration with
Morgan Stanley volunteers, who help run activities that focused on healthy living and
nutrition. Additionally, after Hurricane Sandy, our after-school participants were eager to
help in the recovery. They volunteered at GSSs South Brooklyn Community High School
distribution center and assisted staff in handing out clothes, food, and other supplies to those
community members hit hardest by the storm. Our dance participants also put together a
special performance for a community celebration dinner held at the Red Hook Beacon. 250
guests gathered to celebrate the remarkable resiliency that this diverse community has shown
since the Hurricane hit.

Reflecting Good Shepherd's strong commitment to youth development, the Brooklyn Beacon
employs a unique and powerful program to develop and refine students leadership skills.
Entitled Pathways to Leadership, the program consists of four leadership groups for pre-teens
and adolescents. Youth ages 9-11 participate inCommunity Service Challengers, which
engages in skills building, leadership training and team-building activities as well as
community service projects. When they graduate from this cohort, students joinSchool to
Work Pathfinders(ages 11-14 years) which features weekly discussions, skill-building
activities, community-service projects and extensive job preparation/career readiness
workshops. From there, our participants enterLeaders-in-Training (LIT)(ages 13-14), where
they participate in a stipended program consisting of two days of working with the younger
youth in the Beacon after-school program and two days of group work and training. Lastly,
Scholars-in-Training (SIT)(ages 15-18) strives to develop youths leadership skills by
providing job training and employment opportunities. SITs work with the younger children
at the Beacon for five hours a week and have the same responsibilities as regular staff such as
filling out time sheets and getting paychecks. Through program, after-school participants
experience the joy of helping others, serving as a role model, and develop a strong sense of
pride and commitment to their community.

PS 32/MS 442
The goal of the after-school program at PS 32/MS 442 is to improve students academic
performance and foster a positive sense of self through developing their decision-making
skills, enabling them see themselves as vital contributors to their community. To accomplish
this, youth receive high quality academic supports and enrichments in content areas including
literacy, STEM, arts, and leadership and team-building. For example, during the summer, the
programpartnered with the NY Harbor School and Foundation to facilitate Camp
RESTORE, a weeklong experience where youth learned about harbor restoration. Our young
people built and installed their own oyster gardens; learned how to measure for water quality;
kayaked; sailed on the Pioneer (the oldest working sailboat in NY); and participated in a
culminating Oyster Festival. Additionally, students took part in Salsa Scholars, a curriculum
that combines learning the rich history of Salsa with the teaching of choreography. An
elementary and middle school group of dancers took part in the Salsa Congress, a spectacular
event at the Museo Del Barrio. Our young dancers were judged by a professional Salsa group
on specific metrics around accuracy, style, energy/performance, and ensemble/teamwork ,


Students also take part in a twice-weekly internship program that promotes career awareness
and job readiness. During one of the days, students learn about resume writing, financial
literacy, managing difficult behaviors, and understanding work policies and procedures. On
the second day, students acted as staff members for younger children at the after-school,
running activities and working with the younger students for an afternoon. Youth also
participate in AIDS and Breast Cancer walks to raise awareness about the diseases and to
honor those who have perished in years past. In school year 2012-13, middle school youth
raised about $1,600 to donate to Breast Cancer awareness. Lastly, in Community Circle,
middle school students meet every Friday to share their feelings, ask questions, plan events,
and practice conflict resolution and critical thinking skills. Youth in Community Circle also
run bake sales throughout the year, which includes planning the event, providing the baked
goods, and handling the money. This activity taught them how to plan and execute a
successful event.

From:
To:
Subject:
Date:

Matt Tepper
Grybauskas, Stefan; Scola, Lindsay
Re: Tuesday After-School Program for City Hall Visit
Monday, March 17, 2014 10:10:07 AM

Excellent.

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 10:07 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay" <LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit
4:15pm works. Right now, we are planning for a 4:15pm greet with the Mayor in the City Hall
bullpen that would incorporate the press, followed by a tour with just the group.

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 9:56 AM
To: Grybauskas, Stefan; Scola, Lindsay
Subject: Re: Tuesday After-School Program for City Hall Visit

Ideally 4:15. Does that work?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 9:55 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay" <LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit

Matt,

What times work best for the afterschool group? We are thinking 3:30pm or later, does that work? I
am working on getting a guide and need to provide them with a time as well.
Thanks!

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Friday, March 14, 2014 8:31 PM
To: Scola, Lindsay
Cc: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

Great. Thanks!

On Mar 14, 2014, at 8:13 PM, "Scola, Lindsay" <LScola@cityhall.nyc.gov> wrote:


Passes vet. We are good to go.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Friday, March 14, 2014 02:34 PM
To: Scola, Lindsay
Subject: FW: Tuesday After-School Program for City Hall Visit

Hey Would be great if I could give the program a go ahead on the tour for
Tuesday so they can circulate the permission slips. Timing for this would be
4:15.

From: Matt Tepper <matt@berlinrosen.com>


Date: Thursday, March 13, 2014 5:11 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>, Rachel Martin
>
Cc: Stephanie Yazgi <stephanie@upknyc.org>, Dan Levitan
<dan@berlinrosen.com>, Michael Rabinowitz <Rabinowitz@berlinrosen.com>
Subject: Tuesday After-School Program for City Hall Visit

Good Shepherd Services has a Brooklyn Beacon and OST program at MS 442 in
Red Hook Brooklyn that would love to take a trip to City Hall for a tour. They could
make Tuesday afternoon work if that's what we want.

I'd suggest giving them the go-ahead for a tour as soon as possible (ideally
tomorrow), so they can get permission slips for the kids. I don't think it's necessary
to mention the Mayor might join until it's confirmed. If the drop-in doesnt end up
working with the Mayor's schedule, I think the students would be thrilled with the
City Hall tour alone.

Potential Timing:
If we stay within the after-school program timing, they could arrive at City Hall by
4:15. If we'd like sooner, I can see if they can get permission slips to leave school
a bit earlier.

Key Contacts:
*AnnieMinguez, Director of GSS Community Relations, primary contact, cell phone
is
*Michelle Yance, GSS Assistant Director for Government Relations, cell phone is:

*Jennifer Zanger,Division Director for Brooklyn Based programs coordinates


directly with the sites

Program Description:
Good Shepherd Services Brooklyn Beacon and OST program at MS 442 offer highquality after-school programming for middle school students from high-poverty
communities in Brooklyn. These programs provide youth with integrated curricula
that offer strength-based, developmentally appropriate arts and enrichment
activities designed to empower youth, develop their leadership skills, and improve
their outcomes in school, at home, and in the community, while also providing them

with a safe and structured place to go during the critical hours when school is out of
session.

RH Beacon
Good Shepherd Services Red Hook Beacon after-school program combines
rigorous academic and enrichment activities while cultivating leadership and
community engagement skills for youth and developing their social and
emotional competencies and physical well being. Students partner with Falcon
Works/Off the Hook Productions and local playwrights to produce plays focused
on social justice issues, which are then performed for their peers and families.
Student put on a Health & Wellness themed literacy fair in collaboration with
Morgan Stanley volunteers, who help run activities that focused on healthy living
and nutrition. Additionally, after Hurricane Sandy, our after-school participants
were eager to help in the recovery. They volunteered at GSSs South Brooklyn
Community High School distribution center and assisted staff in handing out
clothes, food, and other supplies to those community members hit hardest by the
storm. Our dance participants also put together a special performance for a
community celebration dinner held at the Red Hook Beacon. 250 guests gathered
to celebrate the remarkable resiliency that this diverse community has shown
since the Hurricane hit.
Reflecting Good Shepherd's strong commitment to youth development, the
Brooklyn Beacon employs a unique and powerful program to develop and refine
students leadership skills. Entitled Pathways to Leadership, the program consists
of four leadership groups for pre-teens and adolescents. Youth ages 9-11
participate in Community Service Challengers, which engages in skills building,
leadership training and team-building activities as well as community service
projects. When they graduate from this cohort, students join School to Work
Pathfinders(ages 11-14 years) which features weekly discussions, skill-building
activities, community-service projects and extensive job preparation/career
readiness workshops. From there, our participants enter Leaders-in-Training
(LIT) (ages 13-14), where they participate in a stipended program consisting of
two days of working with the younger youth in the Beacon after-school program
and two days of group work and training. Lastly, Scholars-in-Training (SIT)
(ages 15-18) strives to develop youths leadership skills by providing job training
and employment opportunities. SITs work with the younger children at the
Beacon for five hours a week and have the same responsibilities as regular staff
such as filling out time sheets and getting paychecks. Through program, afterschool participants experience the joy of helping others, serving as a role model,
and develop a strong sense of pride and commitment to their community.

PS 32/MS 442
The goal of the after-school program at PS 32/MS 442 is to improve students
academic performance and foster a positive sense of self through developing
their decision-making skills, enabling them see themselves as vital contributors
to their community. To accomplish this, youth receive high quality academic
supports and enrichments in content areas including literacy, STEM, arts, and
leadership and team-building. For example, during the summer, the program
partnered with the NY Harbor School and Foundation to facilitate Camp
RESTORE, a weeklong experience where youth learned about harbor

restoration. Our young people built and installed their own oyster gardens;
learned how to measure for water quality; kayaked; sailed on the Pioneer (the
oldest working sailboat in NY); and participated in a culminating Oyster
Festival. Additionally, students took part in Salsa Scholars, a curriculum that
combines learning the rich history of Salsa with the teaching of choreography.
An elementary and middle school group of dancers took part in the Salsa
Congress, a spectacular event at the Museo Del Barrio. Our young dancers were
judged by a professional Salsa group on specific metrics around accuracy, style,
energy/performance, and ensemble/teamwork ,
Students also take part in a twice-weekly internship program that promotes
career awareness and job readiness. During one of the days, students learn about
resume writing, financial literacy, managing difficult behaviors, and
understanding work policies and procedures. On the second day, students acted
as staff members for younger children at the after-school, running activities and
working with the younger students for an afternoon. Youth also participate in
AIDS and Breast Cancer walks to raise awareness about the diseases and to
honor those who have perished in years past. In school year 2012-13, middle
school youth raised about $1,600 to donate to Breast Cancer awareness. Lastly,
in Community Circle, middle school students meet every Friday to share their
feelings, ask questions, plan events, and practice conflict resolution and critical
thinking skills. Youth in Community Circle also run bake sales throughout the
year, which includes planning the event, providing the baked goods, and
handling the money. This activity taught them how to plan and execute a
successful event.

From:
To:
Subject:
Date:

Unger, Katherine
"matt@berlinrosen.com"
Re: Tuesday After-School Program for City Hall Visit
Monday, March 17, 2014 2:34:51 PM

Great. Just wanted to be sure that the press part in particular was not being newly raised.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 02:26 PM
To: Unger, Katherine
Subject: Re: Tuesday After-School Program for City Hall Visit

Annie knows the Mayor will likely be involved. I was very clear that the schedule could change
and it might just be a tour. The plan was to let the kids know about press potential (so they can
get releases / sign off) - but not the Mayor part.
If you're comfortable with the kids also knowing about the Mayor's involvement, that's totally
cool. I'd let Annie know so she can communicate that to the kids/after-school staff members
attending.
The group size is ~20.

From: <Unger>, Katherine <KUnger@cityhall.nyc.gov>


Date: Monday, March 17, 2014 1:23 PM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Tuesday After-School Program for City Hall Visit
How much has been explained to them re. the Mayors participation / press presence?

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 12:58 PM
To: Unger, Katherine
Subject: Re: Tuesday After-School Program for City Hall Visit

Sure. No problem. Let me know if there are any issues. She's great though.
On Mar 17, 2014, at 12:56 PM, "Unger, Katherine" <KUnger@cityhall.nyc.gov> wrote:
Yes. Please do. Can I just call her directly?

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 12:15 PM
To: Grybauskas, Stefan; Unger, Katherine
Subject: Re: Tuesday After-School Program for City Hall Visit

Katie can I put you in touch with Annie from Good Shepard?
She had another question re: when it will likely last till. I think ideally they would
leave City Hall no later than 6pm so they can get back at a reasonable time. Does
that seem right?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>

Date: Monday, March 17, 2014 12:12 PM


To: Matt Tepper <matt@berlinrosen.com>, "Unger, Katherine"
<KUnger@cityhall.nyc.gov>
Subject: Re: Tuesday After-School Program for City Hall Visit
Adding Katie
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 12:02 PM
To: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

They are looking at about 20 kids. I've been in touch with Katie at CAU, totally fine
coordinating with whomever.
Not sure yet if I'll be there.

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 11:57 AM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Tuesday After-School Program for City Hall Visit
Do you know how many students will be attending? Can I pass the stewardship of this
to our CAU? Will you be attending as well?

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 11:27 AM
To: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

Great, thanks.
Point for the group is Annie Minguez, Director of GSS Community Relations, cell
phone is 703-371-1444

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 11:26 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay"
<LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit
Here are the standard arrival instructions. Who will they be arriving with?

You may enter City Hall from either the Murray and Broadway St entrance or
the Center St and Park Row entrance.
Inform the security guards that you are meeting with the Mayor and give them
your name. They will alert the police desk inside and send you through a
magnetometer and bag screening, which will only take a few moments.
Enter City Hall through the front main entrance, approach the police desk to your

left and give your name. They will call the Mayors front office staff to greet you
and escort you to a hold room until the Mayor is ready.
If you need anything on the day of or leading up to your meeting you may call
me at my desk line: (212)-788-3180 or my cell phone:
. We look
forward to seeing you at City Hall.

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 10:32 AM
To: Grybauskas, Stefan; Scola, Lindsay
Subject: Re: Tuesday After-School Program for City Hall Visit

Also, what security entrance do you want the group to use?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 10:07 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay"
<LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit
4:15pm works. Right now, we are planning for a 4:15pm greet with the Mayor in the
City Hall bullpen that would incorporate the press, followed by a tour with just the
group.

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 9:56 AM
To: Grybauskas, Stefan; Scola, Lindsay
Subject: Re: Tuesday After-School Program for City Hall Visit

Ideally 4:15. Does that work?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 9:55 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay"
<LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit
Matt,

What times work best for the afterschool group? We are thinking 3:30pm or later, does
that work? I am working on getting a guide and need to provide them with a time as
well.
Thanks!

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York

Office: 212-788-3180
Cell: 347-515-5874

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Friday, March 14, 2014 8:31 PM
To: Scola, Lindsay
Cc: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

Great. Thanks!
On Mar 14, 2014, at 8:13 PM, "Scola, Lindsay" <LScola@cityhall.nyc.gov>
wrote:
Passes vet. We are good to go.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Friday, March 14, 2014 02:34 PM
To: Scola, Lindsay
Subject: FW: Tuesday After-School Program for City Hall Visit

Hey Would be great if I could give the program a go ahead on the


tour for Tuesday so they can circulate the permission slips. Timing
for this would be 4:15.

From: Matt Tepper <matt@berlinrosen.com>


Date: Thursday, March 13, 2014 5:11 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>, Rachel Martin
Cc: Stephanie Yazgi <stephanie@upknyc.org>, Dan Levitan
<dan@berlinrosen.com>, Michael Rabinowitz
<Rabinowitz@berlinrosen.com>
Subject: Tuesday After-School Program for City Hall Visit
Good Shepherd Services has a Brooklyn Beacon and OST program at
MS 442 in Red Hook Brooklyn that would love to take a trip to City Hall
for a tour. They could make Tuesday afternoon work if that's what we
want.
I'd suggest giving them the go-ahead for a tour as soon as possible
(ideally tomorrow), so they can get permission slips for the kids. I don't
think it's necessary to mention the Mayor might join until it's confirmed.
If the drop-in doesnt end up working with the Mayor's schedule, I think
the students would be thrilled with the City Hall tour alone.
Potential Timing:
If we stay within the after-school program timing, they could arrive at
City Hall by 4:15. If we'd like sooner, I can see if they can get
permission slips to leave school a bit earlier.

Key Contacts:
*Annie Minguez, Director of GSS Community Relations, primary
contact, cell phone is
*Michelle Yance, GSS Assistant Director for Government Relations,
cell phone is:
*Jennifer Zanger, Division Director for Brooklyn Based programs
coordinates directly with the sites
Program Description:
Good Shepherd Services Brooklyn Beacon and OST program at MS
442 offer high-quality after-school programming for middle school
students from high-poverty communities in Brooklyn. These programs
provide youth with integrated curricula that offer strength-based,
developmentally appropriate arts and enrichment activities designed to
empower youth, develop their leadership skills, and improve their
outcomes in school, at home, and in the community, while also
providing them with a safe and structured place to go during the critical
hours when school is out of session.

RH Beacon
Good Shepherd Services Red Hook Beacon after-school program
combines rigorous academic and enrichment activities while
cultivating leadership and community engagement skills for youth
and developing their social and emotional competencies and
physical well being. Students partner with Falcon Works/Off the
Hook Productions and local playwrights to produce plays focused on
social justice issues, which are then performed for their peers and
families. Student put on a Health & Wellness themed literacy fair in
collaboration with Morgan Stanley volunteers, who help run
activities that focused on healthy living and nutrition. Additionally,
after Hurricane Sandy, our after-school participants were eager to
help in the recovery. They volunteered at GSSs South Brooklyn
Community High School distribution center and assisted staff in
handing out clothes, food, and other supplies to those community
members hit hardest by the storm. Our dance participants also put
together a special performance for a community celebration dinner
held at the Red Hook Beacon. 250 guests gathered to celebrate the
remarkable resiliency that this diverse community has shown since
the Hurricane hit.
Reflecting Good Shepherd's strong commitment to youth
development, the Brooklyn Beacon employs a unique and powerful
program to develop and refine students leadership skills. Entitled
Pathways to Leadership, the program consists of four leadership
groups for pre-teens and adolescents. Youth ages 9-11 participate in
Community Service Challengers, which engages in skills building,
leadership training and team-building activities as well as
community service projects. When they graduate from this cohort,
students join School to Work Pathfinders(ages 11-14 years) which
features weekly discussions, skill-building activities, community-

service projects and extensive job preparation/career readiness


workshops. From there, our participants enter Leaders-in-Training
(LIT) (ages 13-14), where they participate in a stipended program
consisting of two days of working with the younger youth in the
Beacon after-school program and two days of group work and
training. Lastly, Scholars-in-Training (SIT) (ages 15-18) strives to
develop youths leadership skills by providing job training and
employment opportunities. SITs work with the younger children at
the Beacon for five hours a week and have the same responsibilities
as regular staff such as filling out time sheets and getting paychecks.
Through program, after-school participants experience the joy of
helping others, serving as a role model, and develop a strong sense
of pride and commitment to their community.

PS 32/MS 442
The goal of the after-school program at PS 32/MS 442 is to improve
students academic performance and foster a positive sense of self
through developing their decision-making skills, enabling them see
themselves as vital contributors to their community. To accomplish
this, youth receive high quality academic supports and enrichments
in content areas including literacy, STEM, arts, and leadership and
team-building. For example, during the summer, the program
partnered with the NY Harbor School and Foundation to facilitate
Camp RESTORE, a weeklong experience where youth learned
about harbor restoration. Our young people built and installed their
own oyster gardens; learned how to measure for water quality;
kayaked; sailed on the Pioneer (the oldest working sailboat in NY);
and participated in a culminating Oyster Festival. Additionally,
students took part in Salsa Scholars, a curriculum that combines
learning the rich history of Salsa with the teaching of choreography.
An elementary and middle school group of dancers took part in the
Salsa Congress, a spectacular event at the Museo Del Barrio. Our
young dancers were judged by a professional Salsa group on specific
metrics around accuracy, style, energy/performance, and
ensemble/teamwork ,
Students also take part in a twice-weekly internship program that
promotes career awareness and job readiness. During one of the
days, students learn about resume writing, financial literacy,
managing difficult behaviors, and understanding work policies and
procedures. On the second day, students acted as staff members for
younger children at the after-school, running activities and working
with the younger students for an afternoon. Youth also participate in
AIDS and Breast Cancer walks to raise awareness about the diseases
and to honor those who have perished in years past. In school year
2012-13, middle school youth raised about $1,600 to donate to
Breast Cancer awareness. Lastly, in Community Circle, middle
school students meet every Friday to share their feelings, ask
questions, plan events, and practice conflict resolution and critical
thinking skills. Youth in Community Circle also run bake sales

throughout the year, which includes planning the event, providing


the baked goods, and handling the money. This activity taught them
how to plan and execute a successful event.

From:
To:
Cc:
Subject:
Date:

Adams, Marti
Grybauskas, Stefan; Unger, Katherine; "Matt Tepper"; Negash, Dabash
Martin, Rachel
RE: Tuesday After-School Program for City Hall Visit
Monday, March 17, 2014 5:00:47 PM

We can fold their comms person into the pool

From: Grybauskas, Stefan


Sent: Monday, March 17, 2014 5:00 PM
To: Unger, Katherine; 'Matt Tepper'; Negash, Dabash; Adams, Marti
Subject: RE: Tuesday After-School Program for City Hall Visit

Looping Dabash. She would like the names.

Looping Marti on the photos

From: Unger, Katherine


Sent: Monday, March 17, 2014 4:58 PM
To: Grybauskas, Stefan; 'Matt Tepper'
Subject: RE: Tuesday After-School Program for City Hall Visit

They just need to be there for supervision purposes. Ill make sure they know they will be aside.
They asked about if their Communications person can take pictures. Let me know if yes or no.
Do you need list of kids names?

From: Grybauskas, Stefan


Sent: Monday, March 17, 2014 4:56 PM
To: Unger, Katherine; 'Matt Tepper'
Subject: RE: Tuesday After-School Program for City Hall Visit

Ok only the kids should be at the table. We have limited space and all the instructors and staff
should stand to the side or on the lower level of the bullpen

From: Unger, Katherine


Sent: Monday, March 17, 2014 4:55 PM
To: Grybauskas, Stefan; 'Matt Tepper'
Subject: RE: Tuesday After-School Program for City Hall Visit

Called again for final number.


They are sending 3 Good Shepherd Staff and 2 instructors from each program for the tour and bus
supervision. Not all of them need to join the Mayor meeting.

Dina Montes, GSS Communications Director will join


I have 2 of the program staff: ZAndreia Hill and Geoffrey Scott

I dont have the other two.


From: Grybauskas, Stefan
Sent: Monday, March 17, 2014 4:50 PM
To: Unger, Katherine; 'Matt Tepper'
Subject: RE: Tuesday After-School Program for City Hall Visit

Any word on a total number of students and the last two names of the adults?

From: Unger, Katherine


Sent: Monday, March 17, 2014 3:24 PM
To: Grybauskas, Stefan; 'Matt Tepper'
Subject: RE: Tuesday After-School Program for City Hall Visit

In my conversation we discussed the buses arriving no later than 4 and I just reiterated that wed like
them to arrive before 4.

From: Grybauskas, Stefan


Sent: Monday, March 17, 2014 3:13 PM
To: 'Matt Tepper'; Unger, Katherine
Subject: RE: Tuesday After-School Program for City Hall Visit

Is there any way we could have them arrive closer to 4:00pm so we can have them preset for the
Mayor? I think the City Hall tour would only be 30 minutes so they should definitely be back at the
school by 6:00pm.

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 12:15 PM
To: Grybauskas, Stefan; Unger, Katherine
Subject: Re: Tuesday After-School Program for City Hall Visit

Katie can I put you in touch with Annie from Good Shepard?

She had another question re: when it will likely last till. I think ideally they would leave City Hall
no later than 6pm so they can get back at a reasonable time. Does that seem right?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 12:12 PM
To: Matt Tepper <matt@berlinrosen.com>, "Unger, Katherine" <KUnger@cityhall.nyc.gov>
Subject: Re: Tuesday After-School Program for City Hall Visit

Adding Katie

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 12:02 PM
To: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

They are looking at about 20 kids. I've been in touch with Katie at CAU, totally fine coordinating
with whomever.

Not sure yet if I'll be there.

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 11:57 AM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Tuesday After-School Program for City Hall Visit

Do you know how many students will be attending? Can I pass the stewardship of this to our CAU?
Will you be attending as well?

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 11:27 AM
To: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

Great, thanks.

Point for the group is AnnieMinguez, Director of GSS Community Relations, cell phone is

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 11:26 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay" <LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit

Here are the standard arrival instructions. Who will they be arriving with?

You may enter City Hall from either the Murray and Broadway St entrance or the Center St
and Park Row entrance.
Inform the security guards that you are meeting with the Mayor and give them your name.
They will alert the police desk inside and send you through a magnetometer and bag
screening, which will only take a few moments.
Enter City Hall through the front main entrance, approach the police desk to your left and
give your name. They will call the Mayors front office staff to greet you and escort you to a
hold room until the Mayor is ready.
If you need anything on the day of or leading up to your meeting you may call me at my desk
line: (212)-788-3180 or my cell phone:
. We look forward to seeing you at
City Hall.

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 10:32 AM
To: Grybauskas, Stefan; Scola, Lindsay
Subject: Re: Tuesday After-School Program for City Hall Visit

Also, what security entrance do you want the group to use?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 10:07 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay" <LScola@cityhall.nyc.gov>

Subject: RE: Tuesday After-School Program for City Hall Visit

4:15pm works. Right now, we are planning for a 4:15pm greet with the Mayor in the City Hall
bullpen that would incorporate the press, followed by a tour with just the group.

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 9:56 AM
To: Grybauskas, Stefan; Scola, Lindsay
Subject: Re: Tuesday After-School Program for City Hall Visit

Ideally 4:15. Does that work?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 9:55 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay" <LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit

Matt,

What times work best for the afterschool group? We are thinking 3:30pm or later, does that work? I
am working on getting a guide and need to provide them with a time as well.
Thanks!

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Friday, March 14, 2014 8:31 PM
To: Scola, Lindsay
Cc: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

Great. Thanks!
On Mar 14, 2014, at 8:13 PM, "Scola, Lindsay" <LScola@cityhall.nyc.gov> wrote:
Passes vet. We are good to go.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Friday, March 14, 2014 02:34 PM
To: Scola, Lindsay
Subject: FW: Tuesday After-School Program for City Hall Visit

Hey Would be great if I could give the program a go ahead on the tour for

Tuesday so they can circulate the permission slips. Timing for this would be
4:15.

From: Matt Tepper <matt@berlinrosen.com>


Date: Thursday, March 13, 2014 5:11 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>, Rachel Martin
<
Cc: Stephanie Yazgi <stephanie@upknyc.org>, Dan Levitan
<dan@berlinrosen.com>, Michael Rabinowitz <Rabinowitz@berlinrosen.com>
Subject: Tuesday After-School Program for City Hall Visit

Good Shepherd Services has a Brooklyn Beacon and OST program at MS 442 in
Red Hook Brooklyn that would love to take a trip to City Hall for a tour. They could
make Tuesday afternoon work if that's what we want.

I'd suggest giving them the go-ahead for a tour as soon as possible (ideally
tomorrow), so they can get permission slips for the kids. I don't think it's necessary
to mention the Mayor might join until it's confirmed. If the drop-in doesnt end up
working with the Mayor's schedule, I think the students would be thrilled with the
City Hall tour alone.

Potential Timing:
If we stay within the after-school program timing, they could arrive at City Hall by
4:15. If we'd like sooner, I can see if they can get permission slips to leave school
a bit earlier.

Key Contacts:
*AnnieMinguez, Director of GSS Community Relations, primary contact, cell phone
is
*Michelle Yance, GSS Assistant Director for Government Relations, cell phone
is:

*Jennifer Zanger,Division Director for Brooklyn Based programs coordinates


directly with the sites

Program Description:
Good Shepherd Services Brooklyn Beacon and OST program at MS 442 offer highquality after-school programming for middle school students from high-poverty
communities in Brooklyn. These programs provide youth with integrated curricula
that offer strength-based, developmentally appropriate arts and enrichment
activities designed to empower youth, develop their leadership skills, and improve
their outcomes in school, at home, and in the community, while also providing them
with a safe and structured place to go during the critical hours when school is out of
session.

RH Beacon
Good Shepherd Services Red Hook Beacon after-school program combines
rigorous academic and enrichment activities while cultivating leadership and
community engagement skills for youth and developing their social and
emotional competencies and physical well being. Students partner with Falcon
Works/Off the Hook Productions and local playwrights to produce plays focused
on social justice issues, which are then performed for their peers and families.

Student put on a Health & Wellness themed literacy fair in collaboration with
Morgan Stanley volunteers, who help run activities that focused on healthy living
and nutrition. Additionally, after Hurricane Sandy, our after-school participants
were eager to help in the recovery. They volunteered at GSSs South Brooklyn
Community High School distribution center and assisted staff in handing out
clothes, food, and other supplies to those community members hit hardest by the
storm. Our dance participants also put together a special performance for a
community celebration dinner held at the Red Hook Beacon. 250 guests gathered
to celebrate the remarkable resiliency that this diverse community has shown
since the Hurricane hit.
Reflecting Good Shepherd's strong commitment to youth development, the
Brooklyn Beacon employs a unique and powerful program to develop and refine
students leadership skills. Entitled Pathways to Leadership, the program consists
of four leadership groups for pre-teens and adolescents. Youth ages 9-11
participate in Community Service Challengers, which engages in skills building,
leadership training and team-building activities as well as community service
projects. When they graduate from this cohort, students join School to Work
Pathfinders(ages 11-14 years) which features weekly discussions, skill-building
activities, community-service projects and extensive job preparation/career
readiness workshops. From there, our participants enter Leaders-in-Training
(LIT) (ages 13-14), where they participate in a stipended program consisting of
two days of working with the younger youth in the Beacon after-school program
and two days of group work and training. Lastly, Scholars-in-Training
(SIT) (ages 15-18) strives to develop youths leadership skills by providing job
training and employment opportunities. SITs work with the younger children at
the Beacon for five hours a week and have the same responsibilities as regular
staff such as filling out time sheets and getting paychecks. Through program,
after-school participants experience the joy of helping others, serving as a role
model, and develop a strong sense of pride and commitment to their community.

PS 32/MS 442
The goal of the after-school program at PS 32/MS 442 is to improve students
academic performance and foster a positive sense of self through developing
their decision-making skills, enabling them see themselves as vital contributors
to their community. To accomplish this, youth receive high quality academic
supports and enrichments in content areas including literacy, STEM, arts, and
leadership and team-building. For example, during the summer, the
program partnered with the NY Harbor School and Foundation to facilitate
Camp RESTORE, a weeklong experience where youth learned about harbor
restoration. Our young people built and installed their own oyster gardens;
learned how to measure for water quality; kayaked; sailed on the Pioneer (the
oldest working sailboat in NY); and participated in a culminating Oyster
Festival. Additionally, students took part in Salsa Scholars, a curriculum that
combines learning the rich history of Salsa with the teaching of choreography.
An elementary and middle school group of dancers took part in the Salsa
Congress, a spectacular event at the Museo Del Barrio. Our young dancers were
judged by a professional Salsa group on specific metrics around accuracy, style,
energy/performance, and ensemble/teamwork ,

Students also take part in a twice-weekly internship program that promotes


career awareness and job readiness. During one of the days, students learn about
resume writing, financial literacy, managing difficult behaviors, and
understanding work policies and procedures. On the second day, students acted
as staff members for younger children at the after-school, running activities and
working with the younger students for an afternoon. Youth also participate in
AIDS and Breast Cancer walks to raise awareness about the diseases and to
honor those who have perished in years past. In school year 2012-13, middle
school youth raised about $1,600 to donate to Breast Cancer awareness. Lastly,
in Community Circle, middle school students meet every Friday to share their
feelings, ask questions, plan events, and practice conflict resolution and critical
thinking skills. Youth in Community Circle also run bake sales throughout the
year, which includes planning the event, providing the baked goods, and
handling the money. This activity taught them how to plan and execute a
successful event.

From:
To:
Subject:
Date:

Matt Tepper
Unger, Katherine
RE: Tuesday After-School Program for City Hall Visit
Tuesday, March 18, 2014 5:13:05 PM

Awesome. Really appreciate the update.


Trying to follow on twitter... Looking forward to the photos!
From: Unger, Katherine [KUnger@cityhall.nyc.gov]
Sent: Tuesday, March 18, 2014 5:11 PM
To: Matt Tepper
Subject: Re: Tuesday After-School Program for City Hall Visit

Kids are here. And its going well

From: Unger, Katherine


Sent: Monday, March 17, 2014 02:34 PM
To: 'matt@berlinrosen.com' <matt@berlinrosen.com>
Subject: Re: Tuesday After-School Program for City Hall Visit

Great. Just wanted to be sure that the press part in particular was not being newly raised.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 02:26 PM
To: Unger, Katherine
Subject: Re: Tuesday After-School Program for City Hall Visit

Annie knows the Mayor will likely be involved. I was very clear that the schedule could
change and it might just be a tour. The plan was to let the kids know about press potential
(so they can get releases / sign off) - but not the Mayor part.
If you're comfortable with the kids also knowing about the Mayor's involvement, that's totally
cool. I'd let Annie know so she can communicate that to the kids/after-school staff members
attending.
The group size is ~20.
From: <Unger>, Katherine <KUnger@cityhall.nyc.gov>
Date: Monday, March 17, 2014 1:23 PM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Tuesday After-School Program for City Hall Visit
How much has been explained to them re. the Mayors participation / press presence?
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 12:58 PM
To: Unger, Katherine
Subject: Re: Tuesday After-School Program for City Hall Visit

Sure. No problem. Let me know if there are any issues. She's great though.

On Mar 17, 2014, at 12:56 PM, "Unger, Katherine" <KUnger@cityhall.nyc.gov> wrote:


Yes. Please do. Can I just call her directly?
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 12:15 PM
To: Grybauskas, Stefan; Unger, Katherine
Subject: Re: Tuesday After-School Program for City Hall Visit

Katie can I put you in touch with Annie from Good Shepard?
She had another question re: when it will likely last till. I think ideally they would
leave City Hall no later than 6pm so they can get back at a reasonable time. Does
that seem right?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 12:12 PM
To: Matt Tepper <matt@berlinrosen.com>, "Unger, Katherine"
<KUnger@cityhall.nyc.gov>
Subject: Re: Tuesday After-School Program for City Hall Visit
Adding Katie

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Monday, March 17, 2014 12:02 PM
To: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

They are looking at about 20 kids. I've been in touch with Katie at CAU, totally fine
coordinating with whomever.
Not sure yet if I'll be there.

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 11:57 AM
To: Matt Tepper <matt@berlinrosen.com>
Subject: RE: Tuesday After-School Program for City Hall Visit
Do you know how many students will be attending? Can I pass the stewardship of this
to our CAU? Will you be attending as well?
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 11:27 AM
To: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

Great, thanks.
Point for the group is AnnieMinguez, Director of GSS Community Relations, cell
phone is

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 11:26 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay"
<LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit
Here are the standard arrival instructions. Who will they be arriving with?

You may enter City Hall from either the Murray and Broadway St entrance or
the Center St and Park Row entrance.
Inform the security guards that you are meeting with the Mayor and give them
your name. They will alert the police desk inside and send you through a
magnetometer and bag screening, which will only take a few moments.
Enter City Hall through the front main entrance, approach the police desk to your
left and give your name. They will call the Mayors front office staff to greet you
and escort you to a hold room until the Mayor is ready.
If you need anything on the day of or leading up to your meeting you may call
me at my desk line: (212)-788-3180 or my cell phone:
We look
forward to seeing you at City Hall.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 10:32 AM
To: Grybauskas, Stefan; Scola, Lindsay
Subject: Re: Tuesday After-School Program for City Hall Visit

Also, what security entrance do you want the group to use?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 10:07 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay"
<LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit
4:15pm works. Right now, we are planning for a 4:15pm greet with the Mayor in the
City Hall bullpen that would incorporate the press, followed by a tour with just the
group.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Monday, March 17, 2014 9:56 AM
To: Grybauskas, Stefan; Scola, Lindsay
Subject: Re: Tuesday After-School Program for City Hall Visit

Ideally 4:15. Does that work?

From: <Grybauskas>, Stefan <SGrybauskas@cityhall.nyc.gov>


Date: Monday, March 17, 2014 9:55 AM
To: Matt Tepper <matt@berlinrosen.com>, "Scola, Lindsay"

<LScola@cityhall.nyc.gov>
Subject: RE: Tuesday After-School Program for City Hall Visit
Matt,
What times work best for the afterschool group? We are thinking 3:30pm or later, does
that work? I am working on getting a guide and need to provide them with a time as
well.
Thanks!
Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Friday, March 14, 2014 8:31 PM
To: Scola, Lindsay
Cc: Grybauskas, Stefan
Subject: Re: Tuesday After-School Program for City Hall Visit

Great. Thanks!
On Mar 14, 2014, at 8:13 PM, "Scola, Lindsay" <LScola@cityhall.nyc.gov>
wrote:
Passes vet. We are good to go.
From: Matt Tepper [mailto:matt@berlinrosen.com]
Sent: Friday, March 14, 2014 02:34 PM
To: Scola, Lindsay
Subject: FW: Tuesday After-School Program for City Hall Visit

Hey Would be great if I could give the program a go ahead on the


tour for Tuesday so they can circulate the permission slips. Timing
for this would be 4:15.

From: Matt Tepper <matt@berlinrosen.com>


Date: Thursday, March 13, 2014 5:11 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>, Rachel Martin
Cc: Stephanie Yazgi <stephanie@upknyc.org>, Dan Levitan
<dan@berlinrosen.com>, Michael Rabinowitz
<Rabinowitz@berlinrosen.com>
Subject: Tuesday After-School Program for City Hall Visit

Good Shepherd Services has a Brooklyn Beacon and OST program at


MS 442 in Red Hook Brooklyn that would love to take a trip to City Hall
for a tour. They could make Tuesday afternoon work if that's what we
want.
I'd suggest giving them the go-ahead for a tour as soon as possible
(ideally tomorrow), so they can get permission slips for the kids. I don't
think it's necessary to mention the Mayor might join until it's confirmed.
If the drop-in doesnt end up working with the Mayor's schedule, I think
the students would be thrilled with the City Hall tour alone.
Potential Timing:
If we stay within the after-school program timing, they could arrive at
City Hall by 4:15. If we'd like sooner, I can see if they can get
permission slips to leave school a bit earlier.
Key Contacts:
*AnnieMinguez, Director of GSS Community Relations, primary
contact, cell phone is
*Michelle Yance, GSS Assistant Director for Government Relations,
cell phone is:

*Jennifer Zanger,Division Director for Brooklyn Based programs


coordinates directly with the sites
Program Description:
Good Shepherd Services Brooklyn Beacon and OST program at MS
442 offer high-quality after-school programming for middle school
students from high-poverty communities in Brooklyn. These programs
provide youth with integrated curricula that offer strength-based,
developmentally appropriate arts and enrichment activities designed to
empower youth, develop their leadership skills, and improve their
outcomes in school, at home, and in the community, while also
providing them with a safe and structured place to go during the critical
hours when school is out of session.

RH Beacon
Good Shepherd Services Red Hook Beacon after-school program
combines rigorous academic and enrichment activities while
cultivating leadership and community engagement skills for youth
and developing their social and emotional competencies and
physical well being. Students partner with Falcon Works/Off the
Hook Productions and local playwrights to produce plays focused on
social justice issues, which are then performed for their peers and
families. Student put on a Health & Wellness themed literacy fair in
collaboration with Morgan Stanley volunteers, who help run
activities that focused on healthy living and nutrition. Additionally,
after Hurricane Sandy, our after-school participants were eager to
help in the recovery. They volunteered at GSSs South Brooklyn
Community High School distribution center and assisted staff in
handing out clothes, food, and other supplies to those community
members hit hardest by the storm. Our dance participants also put

together a special performance for a community celebration dinner


held at the Red Hook Beacon. 250 guests gathered to celebrate the
remarkable resiliency that this diverse community has shown since
the Hurricane hit.
Reflecting Good Shepherd's strong commitment to youth
development, the Brooklyn Beacon employs a unique and powerful
program to develop and refine students leadership skills. Entitled
Pathways to Leadership, the program consists of four leadership
groups for pre-teens and adolescents. Youth ages 9-11 participate
in Community Service Challengers, which engages in skills building,
leadership training and team-building activities as well as
community service projects. When they graduate from this cohort,
students join School to Work Pathfinders(ages 11-14 years) which
features weekly discussions, skill-building activities, communityservice projects and extensive job preparation/career readiness
workshops. From there, our participants enter Leaders-in-Training
(LIT) (ages 13-14), where they participate in a stipended program
consisting of two days of working with the younger youth in the
Beacon after-school program and two days of group work and
training. Lastly, Scholars-in-Training (SIT) (ages 15-18) strives to
develop youths leadership skills by providing job training and
employment opportunities. SITs work with the younger children at
the Beacon for five hours a week and have the same responsibilities
as regular staff such as filling out time sheets and getting paychecks.
Through program, after-school participants experience the joy of
helping others, serving as a role model, and develop a strong sense
of pride and commitment to their community.
PS 32/MS 442
The goal of the after-school program at PS 32/MS 442 is to improve
students academic performance and foster a positive sense of self
through developing their decision-making skills, enabling them see
themselves as vital contributors to their community. To accomplish
this, youth receive high quality academic supports and enrichments
in content areas including literacy, STEM, arts, and leadership and
team-building. For example, during the summer, the
program partnered with the NY Harbor School and Foundation to
facilitate Camp RESTORE, a weeklong experience where youth
learned about harbor restoration. Our young people built and
installed their own oyster gardens; learned how to measure for water
quality; kayaked; sailed on the Pioneer (the oldest working sailboat
in NY); and participated in a culminating Oyster Festival.
Additionally, students took part in Salsa Scholars, a curriculum that
combines learning the rich history of Salsa with the teaching of
choreography. An elementary and middle school group of dancers
took part in the Salsa Congress, a spectacular event at the Museo Del
Barrio. Our young dancers were judged by a professional Salsa
group on specific metrics around accuracy, style,
energy/performance, and ensemble/teamwork ,

Students also take part in a twice-weekly internship program that


promotes career awareness and job readiness. During one of the
days, students learn about resume writing, financial literacy,
managing difficult behaviors, and understanding work policies and
procedures. On the second day, students acted as staff members for
younger children at the after-school, running activities and working
with the younger students for an afternoon. Youth also participate in
AIDS and Breast Cancer walks to raise awareness about the diseases
and to honor those who have perished in years past. In school year
2012-13, middle school youth raised about $1,600 to donate to
Breast Cancer awareness. Lastly, in Community Circle, middle
school students meet every Friday to share their feelings, ask
questions, plan events, and practice conflict resolution and critical
thinking skills. Youth in Community Circle also run bake sales
throughout the year, which includes planning the event, providing
the baked goods, and handling the money. This activity taught them
how to plan and execute a successful event.

From:
To:
Cc:

Subject:
Date:

Carrion, Marco A.
"MJunco@schools.nyc.gov"; Wolfe, Emma
Unger, Katherine; "JWallack@schools.nyc.gov"; "SPappas6@schools.nyc.gov"; "jonathan@berlinrosen.com";
; "emma@berlinrosen.com"; "dan@berlinrosen.com"; "Emily@berlinrosen.com";
"matt@berlinrosen.com"; Perez, Roberto; Norvell, Wiley; "DKaye6@schools.nyc.gov"
Re: Ethnic Community Meetings Plan
Tuesday, March 18, 2014 11:45:41 PM

The press roundtable has been moved to the 28th at noon. Was moved today.
----- Original Message ----From: Junco Maite [mailto:MJunco@schools.nyc.gov]
Sent: Tuesday, March 18, 2014 11:42 PM
To: Wolfe, Emma
Cc: Unger, Katherine; Wallack Josh <JWallack@schools.nyc.gov>; Pappas Sophia
<SPappas6@schools.nyc.gov>; jonathan@berlinrosen.com <jonathan@berlinrosen.com>;
emma@berlinrosen.com <emma@berlinrosen.com>;
dan@berlinrosen.com <dan@berlinrosen.com>; Emily@berlinrosen.com <Emily@berlinrosen.com>;
matt@berlinrosen.com <matt@berlinrosen.com>; Carrion, Marco A.; Perez, Roberto; Norvell, Wiley;
Kaye Devora <DKaye6@schools.nyc.gov>
Subject: Re: Ethnic Community Meetings Plan
+ Devora
Looks great but just so you know I believe there's an ethnic presss roundtable with the mayor at CH on
Friday at noon so 11a might be too close. I'm sure the Chinese press will be at CH event.
Sent from my iPhone
On Mar 18, 2014, at 11:24 PM, "Wolfe, Emma"
<EWolfe@cityhall.nyc.gov<mailto:EWolfe@cityhall.nyc.gov>> wrote:
looks great
pull in electeds like chin as appropriate plz
and if you are doing ccba - we need to tell shelly
Sent from my iPad
On Mar 18, 2014, at 2:16 PM, "Unger, Katherine"
<KUnger@cityhall.nyc.gov<mailto:KUnger@cityhall.nyc.gov>> wrote:
Wed like to confirm with CCBA for recruitment so please let me know if we are good to move on this.
Pre-K admission Ethnic Community Meetings Plan:
Pre-K Meetings convened by CAU/MOIA/DOE with Community Leaders .
Meeting Goals:
Introduce community leaders to the Early Childhood Education team, CAU and MOIA.
Brief communities on the Pre-K admission process, the extension of time, the expansion, and the
resources available to their communities to apply for pre-K
Answer questions on pre-K and the expansion.
Enlist leaders in publicizing and reaching out to their community members about the enrollment
process.
CAU will outline meeting flow with DOE.
Attendees:

DOE Early Childhood staff (and Enrollment staff?)


CAU staff
MOIA staff
Community organization and community leaders.
Venues: Community partners if possible. (ID DOE alternate space if needed)
Materials:
Copies of language based pre-K admission materials. (Already translated)
Announcement of meeting schedule.
CCBA (Chinese Consolidated Benevolent Association) can host the first meeting for Chinese community
leaders, at CCBA in Chinatown on Friday morning 3/21 (proposed time 11am). CCBA is a major
Chinatown institution that has not yet been public around pre-K and wants to be. Invite ethnic press.
Surrounding first meeting: Announce/Feed schedule of several additional meetings for other
communities over following 10 days to main press.
Rest of meetings could be pitched to ethnic press (in consultation with community partners )
Arabic: Potential Friday evening
Spanish: post-Somos (next week)
Korean
Haitian Creole
Russian
Urdu
Bengali
Press:
DOE and CH

From:
To:
Subject:
Date:

Schnake-Mahl, Gabriel
"Jonathan@berlinrosen.com"
Re: Ethnic Community Meetings Plan
Wednesday, March 19, 2014 7:40:54 PM

Yep. Thank you for flag.

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Wednesday, March 19, 2014 04:48 PM
To: Schnake-Mahl, Gabriel
Subject: FW: Ethnic Community Meetings Plan

Flagging the notifying Silver thing to you for Emma.

From: Unger, Katherine [mailto:KUnger@cityhall.nyc.gov]


Sent: Wednesday, March 19, 2014 2:06 PM
To: Wolfe, Emma
Cc: JWallack@schools.nyc.gov; MJunco@schools.nyc.gov; SPappas6@schools.nyc.gov; Jonathan Rosen;
Emma Woods; Dan Levitan; Emily Walsh; Matt Tepper; Carrion, Marco A.; Perez,
Roberto; Norvell, Wiley; dkaye6@schools.nyc.gov; Agarwal, Nisha; Schnake-Mahl, Gabriel
Subject: RE: Ethnic Community Meetings Plan

We are confirmed for CCBA at 11am on Friday 3/21 for the first of our upcoming series of Pre-K
Enrollment Immigrant Community Information Sessions with the Mayor's CAU/Mayor's Office of
Immigrant Affairs /DOE Early Childhood Education.

We are reaching out to Chin.


Who will notify Silver? Details of event and what will happen there are below to notify. (to be finetuned by Comms for press, etc)
The meeting will have media. Comms from DOE and CH are involved.

WHERE: Chinese Consolidated Benevolent Association (CCBA) 62 Mott Street 2 nd Floor Conference
Room on Friday, March 21, 2014 at 11:00AM.
WHO: Chinese Community Leaders - representatives from organizations, influential community leaders,
representatives from key religious institutions
(And staff from DOE including Sophia Pappas, CAU, MOIA)
WHAT: CAU/MOIA and the DOE are convening a series of information sessions with Community Leaders
in various immigrant communities of New York City, to brief leaders on: pre-K enrollment and
admissions; the resources available to help parents, with a focus on materials and assistance available
in their languages; and the expansion of pre-K, and to involve them in publicizing and communicating
with their communities about pre-K admission before the extended April 23 deadline.
(Meetings will be translated)

Rest of schedule in progress.

From: Wolfe, Emma


Sent: Tuesday, March 18, 2014 11:24 PM
To: Unger, Katherine
Cc: JWallack@schools.nyc.gov; MJunco@schools.nyc.gov; SPappas6@schools.nyc.gov;
; emma@berlinrosen.com; dan@berlinrosen.com;
jonathan@berlinrosen.com;

Emily@berlinrosen.com; matt@berlinrosen.com; Carrion, Marco A.; Perez, Roberto; Norvell, Wiley


Subject: Re: Ethnic Community Meetings Plan

looks great
pull in electeds like chin as appropriate plz
and if you are doing ccba - we need to tell shelly
Sent from my iPad

On Mar 18, 2014, at 2:16 PM, "Unger, Katherine" <KUnger@cityhall.nyc.gov> wrote:


Wed like to confirm with CCBA for recruitment so please let me know if we are good to
move on this.
Pre-K admission Ethnic Community Meetings Plan:

Pre-K Meetings convened by CAU/MOIA/DOE with Community Leaders .


Meeting Goals:
Introduce community leaders to the Early Childhood Education team, CAU and
MOIA.
Brief communities on the Pre-K admission process, the extension of time, the
expansion, and the resources available to their communities to apply for pre-K
Answer questions on pre-K and the expansion.

Enlist leaders in publicizing and reaching out to their community members about
the enrollment process.
CAU will outline meeting flow with DOE.

Attendees:
DOE Early Childhood staff (and Enrollment staff?)

CAU staff

Spanish: post-Somos (next week)

MOIA staff

Community organization and community leaders.


Venues: Community partners if possible. (ID DOE alternate space if needed)

Materials:
Copies of language based pre-K admission materials. (Already translated)
Announcement of meeting schedule.

CCBA (Chinese Consolidated Benevolent Association) can host the first meeting
for Chinese community leaders, at CCBA in Chinatown on Friday morning 3/21
(proposed time 11am). CCBA is a major Chinatown institution that has not yet been
public around pre-K and wants to be. Invite ethnic press.
Surrounding first meeting: Announce/Feed schedule of several additional meetings for
other communities over following 10 days to main press.

Rest of meetings could be pitched to ethnic press (in consultation with community
partners )
Arabic: Potential Friday evening
Korean
Haitian Creole
Russian
Urdu

Bengali

Press:
DOE and CH

From:
To:
Cc:

Subject:
Date:

Carrion, Marco A.
Schnake-Mahl, Gabriel; Unger, Katherine; Wolfe, Emma
"JWallack@schools.nyc.gov"; "MJunco@schools.nyc.gov"; "SPappas6@schools.nyc.gov";
"jonathan@berlinrosen.com"
; "emma@berlinrosen.com"; "dan@berlinrosen.com";
"Emily@berlinrosen.com"; "matt@berlinrosen.com"; Perez, Roberto; Norvell, Wiley; "dkaye6@schools.nyc.gov";
Agarwal, Nisha
Re: Ethnic Community Meetings Plan
Wednesday, March 19, 2014 10:33:56 PM

Sherif notified shelly's office.

From: Schnake-Mahl, Gabriel


Sent: Wednesday, March 19, 2014 07:46 PM
To: Unger, Katherine; Wolfe, Emma
Cc: 'JWallack@schools.nyc.gov' <JWallack@schools.nyc.gov>; 'MJunco@schools.nyc.gov'
<MJunco@schools.nyc.gov>; 'SPappas6@schools.nyc.gov' <SPappas6@schools.nyc.gov>;
'jonathan@berlinrosen.com' <jonathan@berlinrosen.com>;
'
'emma@berlinrosen.com' <emma@berlinrosen.com>; 'dan@berlinrosen.com'
<dan@berlinrosen.com>; 'Emily@berlinrosen.com' <Emily@berlinrosen.com>; 'matt@berlinrosen.com'
<matt@berlinrosen.com>; Carrion, Marco A.; Perez, Roberto; Norvell, Wiley; 'dkaye6@schools.nyc.gov'
<dkaye6@schools.nyc.gov>; Agarwal, Nisha
Subject: Re: Ethnic Community Meetings Plan

Central IGA will handle shelly notification

From: Unger, Katherine


Sent: Wednesday, March 19, 2014 07:41 PM
To: Wolfe, Emma
Cc: 'JWallack@schools.nyc.gov' <JWallack@schools.nyc.gov>; 'MJunco@schools.nyc.gov'
<MJunco@schools.nyc.gov>; 'SPappas6@schools.nyc.gov' <SPappas6@schools.nyc.gov>;
'jonathan@berlinrosen.com' <jonathan@berlinrosen.com>;
'emma@berlinrosen.com' <emma@berlinrosen.com>; 'dan@berlinrosen.com'
<dan@berlinrosen.com>; 'Emily@berlinrosen.com' <Emily@berlinrosen.com>; 'matt@berlinrosen.com'
<matt@berlinrosen.com>; Carrion, Marco A.; Perez, Roberto; Norvell, Wiley; 'dkaye6@schools.nyc.gov'
<dkaye6@schools.nyc.gov>; Agarwal, Nisha; Schnake-Mahl, Gabriel
Subject: Re: Ethnic Community Meetings Plan

+RDL

From: Unger, Katherine


Sent: Wednesday, March 19, 2014 02:06 PM
To: Wolfe, Emma
Cc: JWallack@schools.nyc.gov <JWallack@schools.nyc.gov>; MJunco@schools.nyc.gov
<MJunco@schools.nyc.gov>; SPappas6@schools.nyc.gov <SPappas6@schools.nyc.gov>;
jonathan@berlinrosen.com <jonathan@berlinrosen.com>;
emma@berlinrosen.com <emma@berlinrosen.com>; dan@berlinrosen.com
<dan@berlinrosen.com>; Emily@berlinrosen.com <Emily@berlinrosen.com>; matt@berlinrosen.com
<matt@berlinrosen.com>; Carrion, Marco A.; Perez, Roberto; Norvell, Wiley; dkaye6@schools.nyc.gov
<dkaye6@schools.nyc.gov>; Agarwal, Nisha; Schnake-Mahl, Gabriel
Subject: RE: Ethnic Community Meetings Plan

We are confirmed for CCBA at 11am on Friday 3/21 for the first of our upcoming series of Pre-K
Enrollment Immigrant Community Information Sessions with the Mayor's CAU/Mayor's Office of
Immigrant Affairs /DOE Early Childhood Education.

We are reaching out to Chin.

Who will notify Silver? Details of event and what will happen there are below to notify. (to be finetuned by Comms for press, etc)
The meeting will have media. Comms from DOE and CH are involved.

WHERE: Chinese Consolidated Benevolent Association (CCBA) 62 Mott Street 2 nd Floor Conference
Room on Friday, March 21, 2014 at 11:00AM.
WHO: Chinese Community Leaders - representatives from organizations, influential community leaders,
representatives from key religious institutions
(And staff from DOE including Sophia Pappas, CAU, MOIA)
WHAT: CAU/MOIA and the DOE are convening a series of information sessions with Community Leaders
in various immigrant communities of New York City, to brief leaders on: pre-K enrollment and
admissions; the resources available to help parents, with a focus on materials and assistance available
in their languages; and the expansion of pre-K, and to involve them in publicizing and communicating
with their communities about pre-K admission before the extended April 23 deadline.
(Meetings will be translated)

Rest of schedule in progress.

From: Wolfe, Emma


Sent: Tuesday, March 18, 2014 11:24 PM
To: Unger, Katherine
Cc: JWallack@schools.nyc.gov; MJunco@schools.nyc.gov; SPappas6@schools.nyc.gov;
jonathan@berlinrosen.com;
emma@berlinrosen.com; dan@berlinrosen.com;
Emily@berlinrosen.com; matt@berlinrosen.com; Carrion, Marco A.; Perez, Roberto; Norvell, Wiley
Subject: Re: Ethnic Community Meetings Plan

looks great
pull in electeds like chin as appropriate plz
and if you are doing ccba - we need to tell shelly
Sent from my iPad

On Mar 18, 2014, at 2:16 PM, "Unger, Katherine" <KUnger@cityhall.nyc.gov> wrote:


Wed like to confirm with CCBA for recruitment so please let me know if we are good to
move on this.
Pre-K admission Ethnic Community Meetings Plan:

Pre-K Meetings convened by CAU/MOIA/DOE with Community Leaders .


Meeting Goals:
Introduce community leaders to the Early Childhood Education team, CAU and
MOIA.
Brief communities on the Pre-K admission process, the extension of time, the
expansion, and the resources available to their communities to apply for pre-K
Answer questions on pre-K and the expansion.

Enlist leaders in publicizing and reaching out to their community members about
the enrollment process.
CAU will outline meeting flow with DOE.

Attendees:

DOE Early Childhood staff (and Enrollment staff?)

Spanish: post-Somos (next week)

CAU staff
MOIA staff

Community organization and community leaders.


Venues: Community partners if possible. (ID DOE alternate space if needed)

Materials:
Copies of language based pre-K admission materials. (Already translated)
Announcement of meeting schedule.

CCBA (Chinese Consolidated Benevolent Association) can host the first meeting
for Chinese community leaders, at CCBA in Chinatown on Friday morning 3/21
(proposed time 11am). CCBA is a major Chinatown institution that has not yet been
public around pre-K and wants to be. Invite ethnic press.
Surrounding first meeting: Announce/Feed schedule of several additional meetings for
other communities over following 10 days to main press.

Rest of meetings could be pitched to ethnic press (in consultation with community
partners )
Arabic: Potential Friday evening
Korean
Haitian Creole
Russian
Urdu
Bengali

Press:
DOE and CH

From:
To:
Cc:
Subject:
Date:

Mike Rabinowitz
Stephanie Yazgi; Scola, Lindsay; Matt Tepper; Katie Unger; Josh Gold
Maritza Silva-Farrell; Jake Streich-Kest; Molly Schaeffer
RE: CALL, ON EVENTS
Friday, March 21, 2014 1:57:40 PM

We should do a site in the Bronx.

Michael Rabinowitz-Gold
646.200.5308 (office)
646.342.3469 (cell)
rabinowitz@berlinrosen.com

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]


Sent: Friday, March 21, 2014 1:53 PM
To: Scola, Lindsay; Matt Tepper; Katie Unger; Mike Rabinowitz; Josh Gold
Cc: Maritza Silva-Farrell; Jake Streich-Kest; Molly Schaeffer
Subject: Re: CALL, ON EVENTS

So to clarify, we do not have Pre K sites... that generally falls under DOE or Matt Tepper
through his relationship wtih campaign for children so it looks like we need to expand this a
bit until it becomes more clear what exactly you all want/ need.
Please let us know what you mean by "Need a UPK site" means and what you want it to look
like then I can help you get relevant parties on the phone.
Thanks,
Stephanie
On Fri, Mar 21, 2014 at 1:50 PM, Scola, Lindsay <LScola@cityhall.nyc.gov> wrote:
Looks like (literally found out as you were sending this email) that we need to do a UPK site on
Tuesday. Any chance you guys can get on the phone today? I can do 3pm.

Thoughts?

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]


Sent: Friday, March 21, 2014 1:46 PM
To: Scola, Lindsay; Maritza Silva-Farrell; Jake Streich-Kest; Molly Schaeffer
Subject: CALL, ON EVENTS

Folks:

Lindsay wants to do a call with us to discuss some potential events we may be able to have
in the hopper and approved/ vetted by mayor's office standards ready to go for any
upcoming opportunities we may have to get him into the ield from March 31 to April 4
Lindsay... we can do Monday before 2PM. Anytime Monday AM that works for you?
We can use this call in:
Thanks and let us know.
Stephanie
-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

From:
To:
Cc:
Subject:
Date:

Scola, Lindsay
"Stephanie Yazgi"
Matt Tepper; Katie Unger; Michael Rabinowitz; Josh Gold; Maritza Silva-Farrell; Jake Streich-Kest; Molly
Schaeffer
RE: CALL, ON EVENTS
Friday, March 21, 2014 3:00:26 PM

Wiley Norvell and I are joining from our side.

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]


Sent: Friday, March 21, 2014 2:14 PM
To: Scola, Lindsay
Cc: Matt Tepper; Katie Unger; Michael Rabinowitz; Josh Gold; Maritza Silva-Farrell; Jake Streich-Kest;
Molly Schaeffer
Subject: Re: CALL, ON EVENTS

Ok.... here is what you should clarify to move this forward. Doesn't sound like UPKNYC
thing so...
1) What is the message of the event/ white paper
2) What is vision Mayor's ofice/ Comms staff has for what it "looks" like
3) Intel from Josh Wallack (with help from Sophia Pappas)- Are there any model programs
or sites to visit to execute 1 & 2
Josh Wallack's number is
Likely needed on your call are City Hall folks (press, DOE, advance, etc) rather than ppl
from this side...
I would still like to do the UPKNYC call on Monday so please send me a time you could do
it.
Thanks!
Steph

On Fri, Mar 21, 2014 at 1:58 PM, Scola, Lindsay <LScola@cityhall.nyc.gov> wrote:
Yes, we are going to release a white paper on pre k. Stephanie can you help wrangle folks that can
be helpful coming up with sites?

Here is my dial in number:

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]

Sent: Friday, March 21, 2014 1:53 PM


To: Scola, Lindsay; Matt Tepper; Katie Unger; Michael Rabinowitz; Josh Gold
Cc: Maritza Silva-Farrell; Jake Streich-Kest; Molly Schaeffer
Subject: Re: CALL, ON EVENTS
So to clarify, we do not have Pre K sites... that generally falls under DOE or Matt Tepper
through his relationship wtih campaign for children so it looks like we need to expand this a
bit until it becomes more clear what exactly you all want/ need.
Please let us know what you mean by "Need a UPK site" means and what you want it to look
like then I can help you get relevant parties on the phone.
Thanks,
Stephanie
On Fri, Mar 21, 2014 at 1:50 PM, Scola, Lindsay <LScola@cityhall.nyc.gov> wrote:
Looks like (literally found out as you were sending this email) that we need to do a UPK site on
Tuesday. Any chance you guys can get on the phone today? I can do 3pm.

Thoughts?

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]


Sent: Friday, March 21, 2014 1:46 PM
To: Scola, Lindsay; Maritza Silva-Farrell; Jake Streich-Kest; Molly Schaeffer
Subject: CALL, ON EVENTS

Folks:
Lindsay wants to do a call with us to discuss some potential events we may be able to have
in the hopper and approved/ vetted by mayor's office standards ready to go for any upcoming

opportunities we may have to get him into the ield from March 31 to April 4
Lindsay... we can do Monday before 2PM. Anytime Monday AM that works for you?
We can use this call in:
Thanks and let us know.
Stephanie
-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

From:
To:
Cc:
Subject:
Date:

Matt Tepper
Scola, Lindsay
Mike Rabinowitz
Re: CALL, ON EVENTS
Friday, March 21, 2014 3:53:19 PM

No problem just let me know!


Thanks.

From: <Scola>, Lindsay <LScola@cityhall.nyc.gov>


Date: Friday, March 21, 2014 3:50 PM
To: Matt Tepper <matt@berlinrosen.com>
Cc: Michael Rabinowitz <Rabinowitz@berlinrosen.com>
Subject: RE: CALL, ON EVENTS
We will need CBO sites soon. As always Matt, you are awesome!

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Matt Tepper [mailto:matt@berlinrosen.com]


Sent: Friday, March 21, 2014 3:19 PM
To: Scola, Lindsay
Cc: Mike Rabinowitz
Subject: Re: CALL, ON EVENTS

Sorry saw Josh Gold's note. Need to work with Josh W for a DOE site this is a CBO site

From: Matt Tepper <matt@berlinrosen.com>


Date: Friday, March 21, 2014 3:18 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>
Cc: Michael Rabinowitz <Rabinowitz@berlinrosen.com>
Subject: Re: CALL, ON EVENTS

Here's a CBO site in the Bronx you can vet:

Five Star Day Care Center which is part of Southeast Bronx Neighborhood Centers (SEBNC) is willing.
They have two pre k classrooms serving 42 kids and have applied to expand.

The center is at 3261 3rd Avenue in the Bronx.

Their execs contact information is below.

damyn kelly <dkelly@sebnc.org>

Damyn Kelly, J.D.


Executive Director
SOUTHEAST BRONX NEIGHBORHOOD CENTERS, INC.
955 Tinton Avenue
Bronx, N.Y. 10456
718-542-2727
718-589-2927 (fax)

From: Michael Rabinowitz <Rabinowitz@berlinrosen.com>


Date: Friday, March 21, 2014 3:03 PM
To: "Scola, Lindsay" <LScola@cityhall.nyc.gov>
Cc: Matt Tepper <matt@berlinrosen.com>
Subject: RE: CALL, ON EVENTS

If you need us to help you find a CBO site, let us know directly.

-Sent by MobileMichael Rabinowitz-Gold


646.200.5308 (o)
646.342.3469 (c)

-------- Original message -------From: "Scola, Lindsay"


Date:03/21/2014 3:02 PM (GMT-05:00)
To: 'Stephanie Yazgi'
Cc: Matt Tepper ,Katie Unger ,Mike Rabinowitz ,Josh Gold ,Maritza Silva-Farrell ,Jake StreichKest ,Molly Schaeffer ,"Norvell, Wiley"
Subject: RE: CALL, ON EVENTS

Sorry all I was in another meeting. We will do this call on Monday. I will work out the details for
Tuesday event with DOE,

Appreciate everyones help!

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]


Sent: Friday, March 21, 2014 2:14 PM
To: Scola, Lindsay

Cc: Matt Tepper; Katie Unger; Michael Rabinowitz; Josh Gold; Maritza Silva-Farrell; Jake Streich-Kest;
Molly Schaeffer
Subject: Re: CALL, ON EVENTS

Ok.... here is what you should clarify to move this forward. Doesn't sound like UPKNYC
thing so...
1) What is the message of the event/ white paper
2) What is vision Mayor's ofice/ Comms staff has for what it "looks" like
3) Intel from Josh Wallack (with help from Sophia Pappas)- Are there any model programs
or sites to visit to execute 1 & 2
Josh Wallack's number is
Likely needed on your call are City Hall folks (press, DOE, advance, etc) rather than ppl
from this side...
I would still like to do the UPKNYC call on Monday so please send me a time you could do
it.
Thanks!
Steph

On Fri, Mar 21, 2014 at 1:58 PM, Scola, Lindsay <LScola@cityhall.nyc.gov> wrote:
Yes, we are going to release a white paper on pre k. Stephanie can you help wrangle folks that can
be helpful coming up with sites?

Here is my dial in number:

(712) 775-7300 577146#

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]

Sent: Friday, March 21, 2014 1:53 PM


To: Scola, Lindsay; Matt Tepper; Katie Unger; Michael Rabinowitz; Josh Gold
Cc: Maritza Silva-Farrell; Jake Streich-Kest; Molly Schaeffer
Subject: Re: CALL, ON EVENTS
So to clarify, we do not have Pre K sites... that generally falls under DOE or Matt Tepper

through his relationship wtih campaign for children so it looks like we need to expand this a
bit until it becomes more clear what exactly you all want/ need.
Please let us know what you mean by "Need a UPK site" means and what you want it to look
like then I can help you get relevant parties on the phone.
Thanks,
Stephanie
On Fri, Mar 21, 2014 at 1:50 PM, Scola, Lindsay <LScola@cityhall.nyc.gov> wrote:
Looks like (literally found out as you were sending this email) that we need to do a UPK site on
Tuesday. Any chance you guys can get on the phone today? I can do 3pm.

Thoughts?

Lindsay Scola
Director of Scheduling
Office of the Mayor
The City of New York
Office: 212.788.2962
Cell: 917.513.1690

From: Stephanie Yazgi [mailto:stephanie@upknyc.org]


Sent: Friday, March 21, 2014 1:46 PM
To: Scola, Lindsay; Maritza Silva-Farrell; Jake Streich-Kest; Molly Schaeffer
Subject: CALL, ON EVENTS

Folks:
Lindsay wants to do a call with us to discuss some potential events we may be able to have
in the hopper and approved/ vetted by mayor's office standards ready to go for any upcoming
opportunities we may have to get him into the ield from March 31 to April 4
Lindsay... we can do Monday before 2PM. Anytime Monday AM that works for you?
We can use this call in:
Thanks and let us know.
Stephanie
-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

-_______________________________________
Stephanie Yazgi
Field and Organizing Director
UPKNYC
stephanie@upknyc.org
*Please add my email address to your contacts

From:
To:
Subject:
Date:
Attachments:

Khan, Nida
"Jonathan Rosen"; Noerdlinger, Rachel
RE: Hey
Tuesday, April 01, 2014 7:42:35 PM
04-03 Women Mean Business Luncheon.doc

Hi Jonathan, nice to meet you. Please find CMCs remarks attached, thank you.

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, April 01, 2014 3:30 PM
To: Noerdlinger, Rachel
Cc: Khan, Nida
Subject: RE: Hey

Absolutely! And thank you.

From: Noerdlinger, Rachel [mailto:RNoerdlinger@cityhall.nyc.gov]


Sent: Tuesday, April 01, 2014 3:29 PM
To: Jonathan Rosen
Cc: Khan, Nida
Subject: Hey

CMC is speaking at Coalition for the Homeless Thurs (per you)


Can Nida send her remarks? We need some of your intel about whom she should
acknowledge?
Rachel Noerdlinger
Chief of Staff to the First Lady
Office of the Mayor
(212) 341-5065 office
(917) 576-3170 cell

EVENT MEMO
OFFICE OF THE MAYOR
March 29, 2014

20TH ANNUAL WOMEN MEAN BUSINESS LUNCHEON BENEFITTING THE COALITION FOR
THE HOMELESS FIRST STEP JOB TRAINING PROGRAM

I.

PURPOSE

II.

PARTICIPANTS

YOU will keynote the 20th annual Women Mean Business Luncheon
benefitting the Coalition for the Homeless First Step Job Training Program.
First Step gives homeless and low-income women the skills and confidence
needed to achieve financial independence.

III.
IV.

YOU
Graduates of First Step
Corporate Partnership Honoree Kramer Levin
T/K
PRESS PLAN

T/K

V.
VI.

DATE: Thursday, April 3, 2014


LOCATION: The Pierre Hotel, Grand Ballroom
2 East 61st Street, NY, NY
TIME: 12:10-12:40 PM
FROM: Nida Khan

SEQUENCE OF EVENTS
T/K

REMARKS

Talking Points are included as an attachment.

ATTACHMENTS

YOUR Talking Points


Background on First Step & Coalition for the Homeless

YOUR TALKING
Remarks:
Good afternoon everyone. Thank you Mary Brosnathan for that introduction.
Its an honor to be here at the 20th annual Women Mean Business Luncheon.
And boy, do the women and men in this room mean business!
I bring you greetings from our Mayor, my husband, Bill de Blasio.
Thank you to the Coalition for the Homeless for understanding the importance of
prevention, helping others and reminding us all what it means to belong to one human
family.
Thank you Kramer Levin for your committed support to the Coalition and their First Step
Job Training Program.
The graduates of the First Step Job Training Program: everyone please give them a
round of applause.
When the odds were stacked against you, and the world placed extensive barriers before
you, you found the courage and strength to transform your lives and the lives of your
loved ones.
You stuck through the program, and you proved to yourself and to anyone who ever
doubted you that you could do it.
That takes tremendous belief in your own abilities, and faith that you can hit the reset
button.
Unless we walk in your shoes, we can never know your pain or your fears; but we are
witnesses to your strength and your determination.
You are remarkable women who, despite the immense roadblocks placed before you,
have made it through the program, learned invaluable skills, pursued good jobs and are
sitting in this room with us today.
Its important to remember that everyone has tough times, no matter who you are - thats
just the way life is.

Those who are fortunate have an infrastructure to support them when they do hit these
difficult periods.
Whether its emotional support or financial support, they have someone to turn to when
things are challenging.
And if theyre really lucky, they have all of that an entire safety net.
We have a tendency to forget that everyone needs this to survive, and we have a tendency
to punish people that dont have this support system.
Sometimes, it only takes one accident or one tragedy a loss of a business or a job to
push a family into a catastrophic situation.
Right now, there are over 52,000 people a majority of them women and children in
our shelter system.
That is the size of entire cities.
The main cause of homelessness is evictions, but the second highest cause is domestic
violence.
As First Lady and as Chair of the Mayors Fund to Advance New York City, Im
working to tackle these challenges every single day.
The Fund allows us to bring public and private institutions together so we can get things
done because like you, we mean business.
As most of you probably know, the de Blasio Administration has been pretty vocal when
it comes to the education of our children.
Its why we pushed so diligently for universal pre-k classes for all New York City
children and afterschool programs for middle school students.
One of the strongest ways we can ensure children have a better chance to succeed in life
is by having a strong education.
We know that if we start early, we can prevent problems fewer children go to jail, the
less likely they are to fall into poverty and the greater their chances of advancing.
This week, we achieved a historic victory when New York State reached a budget
agreement that will change the lives of tens of thousands of our children.
Thanks to $300 million allocated for the program in this agreement, starting this
September, all New York City kids will have the opportunity to attend free full-day pre-K
classes.

Its an unprecedented triumph for children, parents and families throughout the city.
Together, we will finally begin to improve our public school system for all of our kids
from every borough.
In addition, the State budget agreement also recognizes the devastating homeless crisis
facing the city.
It represents a new beginning in our approach to homelessness by clearing the way for a
rent subsidy program that will help families transition out of our shelter system.
It also provides a rent cap for those diagnosed with HIV or AIDS.
These are the initiatives we need and these are the changes New York City is about to
make.
These are the kinds of proactive steps we can take together. And these are the kinds of
measures that bring fulfillment to my work as First Lady.
People helping people thats what its all about.
Just a few weeks ago, I was humbled and encouraged by the outpouring of support that
emerged for the victims and loved ones of the devastating East Harlem explosion and
building collapse.
I spoke to the congregation of Bethel Gospel Assembly Church two members of that
Church in fact died in the tragedy and I announced a relief effort through the Mayors
Fund to Advance New York City that would help victims and family members during
their time of need.
I am so grateful for all the donations we received. If there is one thing New Yorkers can
count on when tragedy strikes, its other New Yorkers.
Ill share with you another example of how support for each other can strengthen our
communities for the better.
Recently, I was at the opening of the citys fourth Family Justice Center, in Lower
Manhattan which provides crucial support to victims of domestic violence.
These Centers create a safe haven, and give legal backing and social services for women,
children and men who often dont have anywhere to turn.
Because of private funding, a new partnership was announced a few weeks back between
Columbia University Medical Center and the Bronx Family Justice Center that would
include a program for mental health services.

These are the activities and ideas that get me up in the morning.
Often times, Im so moved by what I see and experience that I must capture it the best
way I know how: by writing about it.
Writing has always been a passion of mine. When I was younger, it was the creative
outlet that allowed me to discuss issues - and vent!
It sustained me, and it still does.
Today, I use my Tumblr page yes, I have one.
I use poetry, pictures, video and story to share my experiences we are in the digital age
after all!
My tumblr is called FLOW-NICE. The initials F. L. O. N. Y. C. stand for First Lady of
New York City.
You can find it at F-L-O-N-Y-C dot tumblr dot com.
When you get a chance, please check it out to see what I am up to!
And I hope you will also continue to communicate your ideas, your needs and your
efforts to keep New York City on the right path for everyone.
Thanks to support from folks like you, we are creating an environment where people
from all backgrounds have a chance to make it.
Thats what its all about creating ways to uplift our communities.
Please continue doing the irreplaceable work of giving others the necessary skills and
confidence to alter their lives forever.
You never know where it may take them. One day, someone from this audience could be
standing where I am today.
Congratulations again to all the graduates: keep striving towards your dreams and never
give up never.
Thank you.

Background on the Coalition for the Homeless:

Mission Statement
Coalition for the Homeless is the nation's oldest
advocacy and direct service organization helping
homeless men, women, and children. We are
dedicated to the principle that affordable housing,
sufficient food, and the chance to work for a
living wage are fundamental rights in a civilized
society. Since our inception in 1981, the Coalition
has worked through litigation, public education,
and direct services to ensure that these goals are
realized.

What We Do
For 30 years, the Coalition for the Homeless has
developed and implemented humane, costeffective strategies to end mass homelessness in New York City. Our model programs represent solutions
that can dramatically reduce the homeless population and prevent homelessness among those most at risk.
Every day the Coalition helps over 3,500 clients with the tools and support to reclaim their lives. Through
housing, job training, emergency food, crisis intervention, and youth programs, we rescue men, women and
children caught in the grips of poverty. We witness firsthand the challenges they face, and shape our
services to best meet their needs. We understand what works, what doesn't, and what makes sense. Our
unique position allows us to advocate effectively on behalf of New York's most vulnerable citizens, and
offer hope and opportunity for economic independence and a brighter future.
From our first legal victory in 1981, Callahan v. Carey, which guaranteed the right to decent shelter, the
Coalition's efforts have consistently resulted in compassionate, long-term solutions to the epidemic of
homelessness. Since our inception, we have demonstrated that there is indeed an end in sight, and that
through the proper and strategic investment of resources we can make homelessness a thing of the past.
The Coalition is a vocal and invaluable city and statewide resource for homeless people, at-risk
populations, other advocates and service providers, policymakers and the public at large. We have earned
the reputation as the most credible source of information on homelessness, its causes, and solutions. Join us
- with your continued support, we will succeed in keeping New York's most vulnerable citizens safe and off
our streets.

Background on First Step Program:


A record 10,000 families sleep each night in New York City's emergency shelter system.
Thousands more live doubled- or tripled-up with friends or relatives, unable to afford
housing in one of the country's tightest real estate markets. The overwhelming majority
of these homeless families are headed by single mothers who want to provide their
children with safe and stable homes. Many lack the career skills necessary to find and
maintain living wage employment. Others suffer from low-self esteem and self-worth,
usually caused by years of domestic abuse. That's why the Coalition's First Step Job
Training Program is so vital. By empowering homeless women to reach self-sufficiency
through hands on job training, internships, mentoring, job placement and social service
support, First Step benefits every member of the family.
First Step's innovative 14-week curriculum includes over 75 hours of computer
instruction, along with literacy workshops, communication and interpersonal skills
development, and other hands-on activities that give students a thorough and practical
understanding of the job market and workplace. First Step also places students in
internships with major corporations or non-profit organizations, and offers mentoring by
experienced professional women. We also provide a lifetime of post-graduate services,
including job placement assistance, ongoing mentoring from staff and volunteers, support
groups, additional training seminars, and numerous networking opportunities with alumni
and business professionals.
Each year First Step helps hundreds of women achieve a newfound sense of self-esteem
and direction. The program has proven to be highly effective. Last year, of those enrolled,
approximately two-thirds graduated, successfully completing both the classroom and
internship portions of the program, of which 75 percent secured full-time employment.
Watch the 2013 First Step video featuring graduate, Shakira Kennedy here.
For more information on First Step Job Readiness and Training Program, please contact
Liz Henderson at ehenderson@cfthomeless.org or call 212-776-2074.

Volunteer
Corporations, law firms, and nonprofit organizations have hosted Corporate Days,
supervised interns and graduates, and provided job coaching workshops. The Coalition is
currently looking for volunteer Job Coaches and Mentors, Internship Supervisors and Job
Search Counselors. See our Career Opportunies page for details on these positions. To
learn more about how you or your company can get involved, please see our
informational flyer or contact volunteer@cfthomeless.org.

From:
To:
Subject:
Date:

Khan, Nida
"Jonathan Rosen"; Noerdlinger, Rachel
RE: Hey
Wednesday, April 02, 2014 5:03:22 PM

Sure,

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Wednesday, April 02, 2014 4:56 PM
To: Khan, Nida; Noerdlinger, Rachel
Subject: RE: Hey

Can I call you? Best #?

From: Khan, Nida [mailto:NKhan@cityhall.nyc.gov]


Sent: Tuesday, April 01, 2014 7:43 PM
To: Jonathan Rosen; Noerdlinger, Rachel
Subject: RE: Hey

Hi Jonathan, nice to meet you. Please find CMCs remarks attached, thank you.

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, April 01, 2014 3:30 PM
To: Noerdlinger, Rachel
Cc: Khan, Nida
Subject: RE: Hey

Absolutely! And thank you.

From: Noerdlinger, Rachel [mailto:RNoerdlinger@cityhall.nyc.gov]


Sent: Tuesday, April 01, 2014 3:29 PM
To: Jonathan Rosen
Cc: Khan, Nida
Subject: Hey

CMC is speaking at Coalition for the Homeless Thurs (per you)


Can Nida send her remarks? We need some of your intel about whom she should
acknowledge?
Rachel Noerdlinger
Chief of Staff to the First Lady
Office of the Mayor
(212) 341-5065 office
(917) 576-3170 cell

From:
To:
Subject:
Date:

Jaclyn Kessel
Norvell, Wiley
YMCA
Tuesday, April 15, 2014 10:36:21 AM

HeyRe: NYT story on Mayors gym routine. Just FYI that BDB & Kate bumped Sara Horowitz, Freelancers
Union this AM and Kate is planning on connecting w/ her today. Give me a ring if you want to discuss
at all.
Thanks,
jk
Jackie Kessel
BerlinRosen Public Affairs
646-200-5306
Twitter: @JackieKessel
G-Chat: Jaclyn.Kessel

From:
To:
Cc:
Subject:
Date:

Laura Santucci
Stephanie Mueller
Martin, Rachel
Re: DA
Sunday, April 27, 2014 2:34:51 PM

Gracias!
Sent from my iPad
> On Apr 27, 2014, at 1:27 PM, Stephanie Mueller <stephanie@berlinrosen.com> wrote:
>
> Hi Laura,
>
> I am happy to do that. I am en route to Chicago but will be there soon.
>
> Look forward to seeing you!
>
> Stephanie
>
>> On Apr 27, 2014, at 2:15 PM, "Laura Santucci"
> wrote:
>>
>> Stephanie,
>>
>> Hello! Jonathan mentioned you would be out in Chicago for the conference. I'm here with Mayor de
Blasio. Can you give me and Rachel Martin - cc'd here from our press shop - a heads up if you hear or
see any press on site? He's arriving around 2pm.
>>
>> Hope to see you soon.
>>
>> Laura Santucci
>> Chief of Staff
>> Office of the Mayor
>> City of New York
>>
>> Sent from my iPad

From:
To:
Cc:
Subject:
Date:

Jeremy Soffin
Singleton, Jessica
Meghan French; Diane Levitt
Re: Great to meet
Wednesday, April 30, 2014 10:40:53 AM

Great! Thanks so much, Jessie.


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Apr 30, 2014, at 9:56 AM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov>
wrote:
Hi all I am about to put you on an email with the chief of Staff to the Deputy Mayor
for Strategic Planning. His name is Michael Ognibene (DMs name is Richard Buery) and
he is responsible for UPK and afterschool implementation. He is very excited to meet.

From: Meghan French [mailto:meghan.french@cornell.edu]


Sent: Friday, April 18, 2014 5:42 PM
To: Jeremy Soffin; Singleton, Jessica
Cc: Diane Levitt
Subject: RE: Great to meet

Yes-thanks Jessie. It was great to meet you. Looking forward to working together.
Best,
Meghan
Sent from my Windows Phone
From: Jeremy Soffin
Sent: 4/18/2014 4:48 PM
To: Singleton, Jessica
Cc: Diane Levitt; Meghan French
Subject: Re: Great to meet
Thanks so much, Jessie. We'll follow up early next week. Have a great weekend!

Best,
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)

On Apr 18, 2014, at 4:31 PM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov> wrote:


Thanks for coming over today.

Ill be in touch about the external working group for the speech. But
pencil in the week of April 28 th as our first meeting.

On Internet Week, I followed up with Matylda, the director of content,


and will let you know as soon as I hear from her about the panel that I am
trying to get our DOE person on, as well as someone from Cornell Tech.
She seemed eager to get you all involved when we spoke about this on
Tuesday. matylda@internetweekny.com is her email address if you want
to email directly (dont think it would hurt).

Richard Bureys team is in and out of meetings today but Im going to


touch base with them in person about bringing you back to meet with
them on upk/afterschool implementation. Will also follow up on Tech for
UPK front once the needs assessment report comes back.

Many thanks again for your time today. Enjoy the weekend,
Jessie

___
Jessica Singleton
@NYCMayorsOffice
@jessay286

From:
To:
Subject:
Date:

Jeremy Soffin
Singleton, Jessica
RE: Great to meet
Monday, May 12, 2014 12:14:54 PM

Hey Jessie, hope you had a nice weekend. Sorry to bug but Im wondering if theres a contact for the
IW panel that we could connect to Diane? The panel is coming up and she still doesnt have any
details. Thanks!!

Best,
Jeremy

From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]


Sent: Monday, May 05, 2014 3:32 PM
To: Jeremy Soffin; 'Meghan French'
Cc: Diane Levitt
Subject: RE: Great to meet

I put Diane and Meghan in touch with Richards team. Unfortunately were behind on the speech but
I hope to have something to share with you all for comment soon!

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Monday, May 05, 2014 3:03 PM
To: Singleton, Jessica; 'Meghan French'
Cc: Diane Levitt
Subject: RE: Great to meet

Hi Jessie, just looping back to follow up on this and see how the speech is looking. Hope you had a
good weekend (and congrats on the housing rollout today!).

Best,
Jeremy

From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]


Sent: Wednesday, April 30, 2014 9:56 AM
To: 'Meghan French'; Jeremy Soffin
Cc: Diane Levitt
Subject: RE: Great to meet

Hi all I am about to put you on an email with the chief of Staff to the Deputy Mayor for Strategic
Planning. His name is Michael Ognibene (DMs name is Richard Buery) and he is responsible for UPK
and afterschool implementation. He is very excited to meet.

From: Meghan French [mailto:meghan.french@cornell.edu]


Sent: Friday, April 18, 2014 5:42 PM
To: Jeremy Soffin; Singleton, Jessica
Cc: Diane Levitt

Subject: RE: Great to meet

Yes-thanks Jessie. It was great to meet you. Looking forward to working together.
Best,
Meghan
Sent from my Windows Phone
From: Jeremy Soffin
Sent: 4/18/2014 4:48 PM
To: Singleton, Jessica
Cc: Diane Levitt; Meghan French
Subject: Re: Great to meet
Thanks so much, Jessie. We'll follow up early next week. Have a great weekend!

Best,
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Apr 18, 2014, at 4:31 PM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov> wrote:
Thanks for coming over today.

Ill be in touch about the external working group for the speech. But pencil in the week
of April 28 th as our first meeting.

On Internet Week, I followed up with Matylda, the director of content, and will let you
know as soon as I hear from her about the panel that I am trying to get our DOE person
on, as well as someone from Cornell Tech. She seemed eager to get you all involved
when we spoke about this on Tuesday. matylda@internetweekny.com is her email
address if you want to email directly (dont think it would hurt).

Richard Bureys team is in and out of meetings today but Im going to touch base with
them in person about bringing you back to meet with them on upk/afterschool
implementation. Will also follow up on Tech for UPK front once the needs assessment
report comes back.

Many thanks again for your time today. Enjoy the weekend,
Jessie

___

Jessica Singleton
@NYCMayorsOffice
@jessay286

From:
To:
Subject:
Date:

Singleton, Jessica
"Jeremy Soffin"
sorry they are so disorganized
Monday, May 12, 2014 3:22:24 PM

I am about to pull my hair out!

___
Jessica Singleton
@NYCMayorsOffice
@jessay286

From:
To:
Subject:
Date:
Attachments:

Singleton, Jessica
"Jeremy Soffin"
RE: Le speech
Friday, May 16, 2014 9:49:24 AM
IWKeynote outlineASC.docx

Cornell tech is going to be in it for sure. But we just aren't there yet with a draft.
This is the first speech I've done with the speechwriting team and Mayor, I am realizing how messy it is.
Was probably overly optimistic to think that we could get a draft out to you guys to review, and for that
I apologize. I've attached the working outline from a few day ago. Directionally, it hasn't changed much
but specifics are fluid.
-----Original Message----From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Friday, May 16, 2014 7:19 AM
To: Singleton, Jessica
Subject: Le speech
Good morning! Any intel you can share on the speech? Thanks!
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)

I.

Importance of Technology
A.

Technology as a Progressive Cause


1.
Progressives Embrace Change/Challenge the Status Quo to Produce
Better Outcomes
2.

Connect Back to Technology in the Progressive Era

3.

Technology as a Tool for Progressive Change


A) To promote transparency
B) To organize/empower large groups of people

B.

Technology Necessary to New Yorks Position as 21st Century City


1.

New Yorks Genius: Always Being on the Economic Cutting Edge


A) In shipping era, NYC was a great port
B) In manufacturing era, NYC was great manufacturing center
C) With rise of finance, NYC was global financial center

2.
We Have Moved Into a Knowledge/Technology Age, Must Embrace
Technology to Maintain Our Position

C.
Demonstrate Administration Has Sophisticated Understanding of Nature of
Technology in NYC and Companies that Are Uniquely New York
1.
Reinvention of Legacy Industries Companies in which technology
reinvigorates/extends Citys traditional economic sectors
A) Fashion Gilt, Macys.com [only in NY personal story]
B) Food Seemless, Blue Apron [add only in NY personal
story]
C) Craftsmen/Microenterprise/Women/Minority Etsy, Makers
[only in NY story]
2.

Confluence of Industries
A) Finance + Advertising AppNexus [add only in NY personal
story]
B) More Examples

3.

Leveraging NYCs Natural Advantages People and Proximity

A) Languages Shuttercock is a tech company that must


operate offline customer service in 10 languages [only in NY
personal story]

II.

Need for Active Government Support for Technological Innovation


A.

Not Enough for Government to Look on From Sidelines


1.
Political Economy (Government, Social Institutions) Has Always Played
a Large Role in Advancing Technology and the Knowledge Economy
a)
2.

B.

III.

See, e.g. Mokyr, The Gifts of Athena: Historical Origins


of the Knowledge Economy

Government Has a Wide Array of Tools at its Disposal

We will build on what Bloomberg started

Attracting/Growing Talent for the 21st Century Economy


A.
Biggest Threat to the New York Citys Tech Economy is a Shortage of
Talent
1.

A Great Deal of a Talent in NYC


a) Many start-up success stories are evidence of this
b) Fact that companies like Google and Facebook have set up
headquarters here shows an understanding of this

2.
But the Supply of Engineering/Computer Talent is Not Keeping up with
the Need
a) Various experts have been saying this
b) We are now in a Knowledge Age, need Knowledge Age talent

B.

Short-Term: Need to Attract Talent to the City


1.

Do Whatever Necessary to Attract Top Engineers, Entrepreneurs to NYC


[Specific Announcement?]
a) Ask the audience for advice on what we should do to make NYC a
more appealing destination for tech talent

2.

Immigration Reform [Specific Announcement?]

C.
Long Term: Need to Create a Pipeline To be a 21st Century City We Must
Produce More Talent Here

1.
Claudia Goldin and Lawrence Katz of Harvard: the future is a Race
Between Education and Technology
2.

Traditional Education [Specific Announcement?]


a) From UPK to 12/14 education
b) CUNY
c) The Promise of Cornell Technion

3.
21st Century Skills Development Outside of Traditional DOE Paradigm
[Specific Announcement?
4.
Important to Note: Education Not only in Computers and Math, but also
Arts and Humanities
a) All are important for the tech ecology: need graphic artists and social
media experts, too
5.

IV.

Could Announce Investment in NY Tech Talent Pipeline


a) Collaboration with JP Morgan Chase, NY Community Trust and
Others
b) $10 million over three years to train more than 500 New Yorkers,
redesign tech curricula, etc.

Broadband Policy
[More detail from platform to be added here]

A.

Broadband as Essential to the City as Water and Electricity


1.
Historical analogy: How New York Citys building of the aqueduct
stimulated growth of the modern City in the 1800s

B.

Access Inequality is Analogous to Income Inequality

C.

Have Started Putting Plans in Place

D.

1.

RFP for Phone Booth Wifi

2.

10,000 wi-fi cards

Have Started Process to Address the Larger Broadband Issue


1.

Bringing together experts, stakeholders to come up with next steps

2.
One thing we can do to start: A broadband inventory that comes up with
a definitive list of all of the Citys broadband assets
3.
Looking at innovative solutions, such as point to point wireless for
NYCHA Housing, which could bring connectivity without a landline

E.

Not Just Residential: Need to Upgrade Many Commercial Buildings


1.

Many commercial buildings so old they cannot be wired

2.
Support WiredNYC Jared Kushner/Bloomberg program that rates
buildings based on connectivity level

V.

Upgrading City Technology for the 21st Century


A.

City Government Still too Mired in 20th Century Technology


1.

B.

City appointing the most forward-looking tech team in City history

Want to Rethink What Technology Can Do for Governance


1.

E.g., Can hearings be held online in asynchronous form?

2.
Are there ways we can use social media to make government less topdown and more collaborative?
3.

C.

VI.

From egovernment to wegovernment

Expand Big Apps and More Projects Like It


1.

Procurement Reform
a) Simpler RFPs

2.

Greater Collaboration Across Agencies

CONCLUSION: The Ask

A.

A 21st Century Version of Ask Not What Your Country Can Do For You
1.

We are in a participatory age, and we need you to participate

B.
[Consider including a specific ask, e.g. asking people to volunteer for
mentoring; saying that City Hall senior technology staff are doing]

From:
To:
Subject:
Date:

Singleton, Jessica
"Jeremy Soffin"
RE: Le speech
Sunday, May 18, 2014 3:58:44 PM

Also lmk bc I have extra passes


-----Original Message----From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Sunday, May 18, 2014 3:46 PM
To: Singleton, Jessica
Subject: Re: Le speech
Ok I'll ask thx
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
> On May 18, 2014, at 3:45 PM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov> wrote:
>
> Diane has her pass and two extra because she is a speaker. It's a conference so people have to buy
passes but Diane has one an two extra
>
> -----Original Message----> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
> Sent: Sunday, May 18, 2014 3:45 PM
> To: Singleton, Jessica
> Subject: Re: Le speech
>
> I'll ask...not aware they were invited (is it an invite event?)
>
> Jeremy Soffin
> BerlinRosen Public Affairs
> 646-200-5318 (o)
> 917-860-9076 (c)
>
>> On May 18, 2014, at 1:09 PM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov> wrote:
>>
>> Are Diane/Dan planning to be there for the speech?
>>
>> -----Original Message---->> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
>> Sent: Friday, May 16, 2014 1:04 PM
>> To: Singleton, Jessica
>> Subject: RE: Le speech
>>
>> Thanks Jessie. Will get you a couple thoughts but one thing off the top very important -- the
campus is called Cornell Tech (not Cornell Technion).
>>
>> -----Original Message---->> From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]
>> Sent: Friday, May 16, 2014 9:49 AM
>> To: Jeremy Soffin
>> Subject: RE: Le speech
>>
>> Cornell tech is going to be in it for sure. But we just aren't there yet with a draft.

>>
>> This is the first speech I've done with the speechwriting team and Mayor, I am realizing how messy
it is. Was probably overly optimistic to think that we could get a draft out to you guys to review, and for
that I apologize. I've attached the working outline from a few day ago. Directionally, it hasn't changed
much but specifics are fluid.
>>
>> -----Original Message---->> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
>> Sent: Friday, May 16, 2014 7:19 AM
>> To: Singleton, Jessica
>> Subject: Le speech
>>
>> Good morning! Any intel you can share on the speech? Thanks!
>>
>> Jeremy Soffin
>> BerlinRosen Public Affairs
>> 646-200-5318 (o)
>> 917-860-9076 (c)

From:
To:
Subject:
Date:

Singleton, Jessica
"Jeremy Soffin"
RE: Le speech
Sunday, May 18, 2014 5:49:07 PM

Confirming it is "Cornell Tech"


The mayor was sure it was technion so correcting him was awkward but I want to make sure.
-----Original Message----From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Sunday, May 18, 2014 3:46 PM
To: Singleton, Jessica
Subject: Re: Le speech
Ok I'll ask thx
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
> On May 18, 2014, at 3:45 PM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov> wrote:
>
> Diane has her pass and two extra because she is a speaker. It's a conference so people have to buy
passes but Diane has one an two extra
>
> -----Original Message----> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
> Sent: Sunday, May 18, 2014 3:45 PM
> To: Singleton, Jessica
> Subject: Re: Le speech
>
> I'll ask...not aware they were invited (is it an invite event?)
>
> Jeremy Soffin
> BerlinRosen Public Affairs
> 646-200-5318 (o)
> 917-860-9076 (c)
>
>> On May 18, 2014, at 1:09 PM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov> wrote:
>>
>> Are Diane/Dan planning to be there for the speech?
>>
>> -----Original Message---->> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
>> Sent: Friday, May 16, 2014 1:04 PM
>> To: Singleton, Jessica
>> Subject: RE: Le speech
>>
>> Thanks Jessie. Will get you a couple thoughts but one thing off the top very important -- the
campus is called Cornell Tech (not Cornell Technion).
>>
>> -----Original Message---->> From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]
>> Sent: Friday, May 16, 2014 9:49 AM
>> To: Jeremy Soffin
>> Subject: RE: Le speech

>>
>> Cornell tech is going to be in it for sure. But we just aren't there yet with a draft.
>>
>> This is the first speech I've done with the speechwriting team and Mayor, I am realizing how messy
it is. Was probably overly optimistic to think that we could get a draft out to you guys to review, and for
that I apologize. I've attached the working outline from a few day ago. Directionally, it hasn't changed
much but specifics are fluid.
>>
>> -----Original Message---->> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
>> Sent: Friday, May 16, 2014 7:19 AM
>> To: Singleton, Jessica
>> Subject: Le speech
>>
>> Good morning! Any intel you can share on the speech? Thanks!
>>
>> Jeremy Soffin
>> BerlinRosen Public Affairs
>> 646-200-5318 (o)
>> 917-860-9076 (c)

From:
To:
Subject:
Date:

Singleton, Jessica
"Jeremy Soffin"
RE: Le speech
Monday, May 19, 2014 2:39:32 PM

Any reaction from your team?


-----Original Message----From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Sunday, May 18, 2014 10:31 PM
To: Singleton, Jessica
Subject: RE: Le speech
Ok I will tell her to relax. :)
-----Original Message----From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]
Sent: Sunday, May 18, 2014 10:29 PM
To: Jeremy Soffin
Subject: Re: Le speech
Speakers are already registered!
Sent from my iPad
> On May 18, 2014, at 10:21 PM, "Jeremy Soffin" <jeremy@berlinrosen.com> wrote:
>
> Jessie can you leave a pass for Diane? She's concerned since she won't have registered at that point.
If not no big deal but would make her feel better. Thank you thank you.
>
> -----Original Message----> From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]
> Sent: Sunday, May 18, 2014 3:46 PM
> To: Jeremy Soffin
> Subject: RE: Le speech
>
> Diane has her pass and two extra because she is a speaker. It's a conference so people have to buy
passes but Diane has one an two extra
>
> -----Original Message----> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
> Sent: Sunday, May 18, 2014 3:45 PM
> To: Singleton, Jessica
> Subject: Re: Le speech
>
> I'll ask...not aware they were invited (is it an invite event?)
>
> Jeremy Soffin
> BerlinRosen Public Affairs
> 646-200-5318 (o)
> 917-860-9076 (c)
>
>> On May 18, 2014, at 1:09 PM, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov> wrote:
>>
>> Are Diane/Dan planning to be there for the speech?
>>
>> -----Original Message---->> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]

>> Sent: Friday, May 16, 2014 1:04 PM


>> To: Singleton, Jessica
>> Subject: RE: Le speech
>>
>> Thanks Jessie. Will get you a couple thoughts but one thing off the top very important -- the
campus is called Cornell Tech (not Cornell Technion).
>>
>> -----Original Message---->> From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]
>> Sent: Friday, May 16, 2014 9:49 AM
>> To: Jeremy Soffin
>> Subject: RE: Le speech
>>
>> Cornell tech is going to be in it for sure. But we just aren't there yet with a draft.
>>
>> This is the first speech I've done with the speechwriting team and Mayor, I am realizing how messy
it is. Was probably overly optimistic to think that we could get a draft out to you guys to review, and for
that I apologize. I've attached the working outline from a few day ago. Directionally, it hasn't changed
much but specifics are fluid.
>>
>> -----Original Message---->> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
>> Sent: Friday, May 16, 2014 7:19 AM
>> To: Singleton, Jessica
>> Subject: Le speech
>>
>> Good morning! Any intel you can share on the speech? Thanks!
>>
>> Jeremy Soffin
>> BerlinRosen Public Affairs
>> 646-200-5318 (o)
>> 917-860-9076 (c)

From:
To:
Subject:
Date:

Jeremy Soffin
Parikh, Ishanee; Singleton, Jessica
RE: quotes please!
Wednesday, May 21, 2014 11:56:29 AM

Oh. No, probably not.

From: Parikh, Ishanee [mailto:iparikh@cityhall.nyc.gov]


Sent: Wednesday, May 21, 2014 11:55 AM
To: Jeremy Soffin; Singleton, Jessica
Subject: Re: quotes please!

Do you think you can get it to us in the next 10 minutes?

From: Jeremy Soffin <jeremy@berlinrosen.com>


Date: Wednesday, May 21, 2014 11:52 AM
To: Ishanee Parikh <iparikh@cityhall.nyc.gov>, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov>
Subject: RE: quotes please!

Whats our deadline? Thanks!

From: Parikh, Ishanee [mailto:iparikh@cityhall.nyc.gov]


Sent: Wednesday, May 21, 2014 11:52 AM
To: Singleton, Jessica; Jeremy Soffin
Subject: Re: quotes please!

Got it. We will hold!

From: <Singleton>, Jessica <JSingleton@cityhall.nyc.gov>


Date: Wednesday, May 21, 2014 11:50 AM
To: Jeremy Soffin <jeremy@berlinrosen.com>
Cc: Ishanee Parikh <iparikh@cityhall.nyc.gov>
Subject: Re: quotes please!

Thanks! Adding ishanee to get this into the release. IP/ this is Cornell tech. Very important!
Sent from my iPhone
On May 21, 2014, at 11:35, "Jeremy Soffin" <jeremy@berlinrosen.com> wrote:

Thanks, Jessie, will get back to you asap.

From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]


Sent: Wednesday, May 21, 2014 10:46 AM
To: Jeremy Soffin; diane.levitt@cornell.edu

Subject: Fwd: quotes please!

absolutely no pressure but the mayor is going to the Bronx Academy for Science and
Engineering today (one of Fred Wilson's schools) and the press office is hoping to add
some validators quotes to the release. Would you be comfortable lending your name
and a quote to the below about the importance of this investment in stem education?
Sent from my iPhone
Begin forwarded message:
From: "Norvell, Wiley" <WNorvell@cityhall.nyc.gov>
Date: May 20, 2014 at 19:41:30 EDT
To: "Singleton, Jessica" <JSingleton@cityhall.nyc.gov>
Subject: quotes please!
MAYOR DE BLASIO DETAILS TECH INVESTMENTS IN CITY SCHOOLS TO
CLOSE ACHIEVEMENT GAP AND BETTER PREPARE ALL STUDENTS FOR
THE WORKFORCE

Executive budget makes $20 million investment in new devices and


software, additional $650 million investment in 5-year plan for new
hardware and tech infrastructure, $20 million for CUNY STEM programs

More digital schools that support teachers and give students skills for
studies and careers in the tech ecosystem

NEW YORKAs Internet Week continues, Mayor Bill de Blasio detailed


key investments in this years budget that will support technology in city
schools, helping close the achievement gap and lift up students in every
neighborhood.

Joined by Schools Chancellor Carmen Faria and venture capitalist Fred


Wilson at the Bronx Academy for Software Engineering (BASE) to
announce a $20-million investment in new devices and software to
increase classroom connectivity, and a $650 million capital investment in
wiring City schools and securing new hardware that keeps pace with the
emerging tech ecosystem.

The technology in our classrooms has to keep pace with the real world.
The ability of our kids to succeed and compete depends on it. Thats why
our budget makes strategic investments to link our schools to the
innovators that drive our tech ecosystem, creates career pipelines from
our high schools to top-tier firms, and exposes kids to the latest
technology from the time they start pre-K to the day they graduate
college, said Mayor Bill de Blasio.


CARMEN QUOTE

FRED WILSON QUOTE

BASE is one of two new unscreened high schools that offer computer
science to all students as part of standard Regents-prep high school
experience. BASE has connections to major tech firms and groups like
Google, New York Tech Meetup, General Assembly, Girls Who Code and
StartUp Box: South Bronx. In addition, the schools partnerships with the
Museum of the Moving Image and NPower, facilitated by the Digital
Ready program funded by the Mayor's Office of Media and
Entertainment, builds teacher capacity to use technology in the
classroom.

These are precisely the kind of partnerships the City is seeking to expand.
As part of this years executive budget, the City is making significant new
investments to increase the availability of technology in the classroom,
and boost programs that allow students to pursue computer sciencerelated academic tracks. Those initiatives include:

Increasing Enrollment in Comprehensive Computer Science Education:


In the coming school year, the City will double the number of students
participating in the Software Engineering Pilot to 2,800. The program
entails a multi-year sequential curriculum spanning grades 6-12 that
provides students with deep experiences in computer programming, web
development, and physical computing. The partnership with CSNYC
(TKTK) will put students on course to take the AP Computer Science exam
and move into the tech workforce.

Increasing Teachers Technology Expertise: The DOEs Division of


Teaching and Learning, supported by the Bill and Melinda Gates
Foundation, is working to ensure that teachers and school leaders can
discover high quality resources and engage in online and blended courses
to support their students in the classroom and their own professional
growth. Through a further partnership with Code.org and CSNYC, the
iZones Blended Learning Institute will prepare and support 120 teachers
by 2015 with implementing a nationally recognized introductory
Computer Science curriculum.

Increasing Use of Technology in the Classroom: A $20 million investment


in the coming year will help schools secure more up-to-date devices like
tablets, laptops, scanners, printers and smartboards, as well as network
devices like routers and hubs. Schools can also utilize the funds to
purchase new software.


Increasing School Connectivity: A five-year capital commitment of $650
million, including $150 million in the coming year alone, will help schools
upgrade their broadband internet access and purchase new hardware. As
of this school year, 99% of our schools have a high-bandwidth fiber optic
connection to the internet and are continually upgrading their
capabilities.

Increasing Higher Education STEM Programs: The City will invest an


additional $20 million in the coming fiscal year to expand STEM programs
at CUNY community colleges, reaching 5,000 students in the first year.

ELECTED QUOTES

###

Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

From:
To:
Subject:
Date:

Jeremy Soffin
Parikh, Ishanee; Singleton, Jessica
RE: quotes please!
Wednesday, May 21, 2014 12:26:07 PM

Thanks, Ishanee. I see it just crossed the wire. No worries, I know you guys are moving at warp
speed. Well get in next time.

Best,
Jeremy

From: Parikh, Ishanee [mailto:iparikh@cityhall.nyc.gov]


Sent: Wednesday, May 21, 2014 12:04 PM
To: Jeremy Soffin; Singleton, Jessica
Subject: Re: quotes please!

Unfortunately, we need to get the release out shortly, but I can get your quote added to the version that
gets posted online. Does that work?

Sorry!

From: Jeremy Soffin <jeremy@berlinrosen.com>


Date: Wednesday, May 21, 2014 11:59 AM
To: Ishanee Parikh <iparikh@cityhall.nyc.gov>, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov>
Subject: RE: quotes please!

If I got to you in next hour still worth it or too late? (Universities just dont move that fast
unfortunately. An hour would be a record for us!).

From: Parikh, Ishanee [mailto:iparikh@cityhall.nyc.gov]


Sent: Wednesday, May 21, 2014 11:55 AM
To: Jeremy Soffin; Singleton, Jessica
Subject: Re: quotes please!

Do you think you can get it to us in the next 10 minutes?

From: Jeremy Soffin <jeremy@berlinrosen.com>


Date: Wednesday, May 21, 2014 11:52 AM
To: Ishanee Parikh <iparikh@cityhall.nyc.gov>, "Singleton, Jessica" <JSingleton@cityhall.nyc.gov>
Subject: RE: quotes please!

Whats our deadline? Thanks!

From: Parikh, Ishanee [mailto:iparikh@cityhall.nyc.gov]

Sent: Wednesday, May 21, 2014 11:52 AM


To: Singleton, Jessica; Jeremy Soffin
Subject: Re: quotes please!

Got it. We will hold!

From: <Singleton>, Jessica <JSingleton@cityhall.nyc.gov>


Date: Wednesday, May 21, 2014 11:50 AM
To: Jeremy Soffin <jeremy@berlinrosen.com>
Cc: Ishanee Parikh <iparikh@cityhall.nyc.gov>
Subject: Re: quotes please!

Thanks! Adding ishanee to get this into the release. IP/ this is Cornell tech. Very important!
Sent from my iPhone
On May 21, 2014, at 11:35, "Jeremy Soffin" <jeremy@berlinrosen.com> wrote:

Thanks, Jessie, will get back to you asap.

From: Singleton, Jessica [mailto:JSingleton@cityhall.nyc.gov]


Sent: Wednesday, May 21, 2014 10:46 AM
To: Jeremy Soffin; diane.levitt@cornell.edu
Subject: Fwd: quotes please!

absolutely no pressure but the mayor is going to the Bronx Academy for Science and
Engineering today (one of Fred Wilson's schools) and the press office is hoping to add
some validators quotes to the release. Would you be comfortable lending your name
and a quote to the below about the importance of this investment in stem education?
Sent from my iPhone
Begin forwarded message:
From: "Norvell, Wiley" <WNorvell@cityhall.nyc.gov>
Date: May 20, 2014 at 19:41:30 EDT
To: "Singleton, Jessica" <JSingleton@cityhall.nyc.gov>
Subject: quotes please!
MAYOR DE BLASIO DETAILS TECH INVESTMENTS IN CITY SCHOOLS TO
CLOSE ACHIEVEMENT GAP AND BETTER PREPARE ALL STUDENTS FOR
THE WORKFORCE

Executive budget makes $20 million investment in new devices and


software, additional $650 million investment in 5-year plan for new

hardware and tech infrastructure, $20 million for CUNY STEM programs

More digital schools that support teachers and give students skills for
studies and careers in the tech ecosystem

NEW YORKAs Internet Week continues, Mayor Bill de Blasio detailed


key investments in this years budget that will support technology in city
schools, helping close the achievement gap and lift up students in every
neighborhood.

Joined by Schools Chancellor Carmen Faria and venture capitalist Fred


Wilson at the Bronx Academy for Software Engineering (BASE) to
announce a $20-million investment in new devices and software to
increase classroom connectivity, and a $650 million capital investment in
wiring City schools and securing new hardware that keeps pace with the
emerging tech ecosystem.

The technology in our classrooms has to keep pace with the real world.
The ability of our kids to succeed and compete depends on it. Thats why
our budget makes strategic investments to link our schools to the
innovators that drive our tech ecosystem, creates career pipelines from
our high schools to top-tier firms, and exposes kids to the latest
technology from the time they start pre-K to the day they graduate
college, said Mayor Bill de Blasio.

CARMEN QUOTE

FRED WILSON QUOTE

BASE is one of two new unscreened high schools that offer computer
science to all students as part of standard Regents-prep high school
experience. BASE has connections to major tech firms and groups like
Google, New York Tech Meetup, General Assembly, Girls Who Code and
StartUp Box: South Bronx. In addition, the schools partnerships with the
Museum of the Moving Image and NPower, facilitated by the Digital
Ready program funded by the Mayor's Office of Media and
Entertainment, builds teacher capacity to use technology in the
classroom.

These are precisely the kind of partnerships the City is seeking to expand.
As part of this years executive budget, the City is making significant new
investments to increase the availability of technology in the classroom,
and boost programs that allow students to pursue computer sciencerelated academic tracks. Those initiatives include:

Increasing Enrollment in Comprehensive Computer Science Education:


In the coming school year, the City will double the number of students
participating in the Software Engineering Pilot to 2,800. The program
entails a multi-year sequential curriculum spanning grades 6-12 that
provides students with deep experiences in computer programming, web
development, and physical computing. The partnership with CSNYC
(TKTK) will put students on course to take the AP Computer Science exam
and move into the tech workforce.

Increasing Teachers Technology Expertise: The DOEs Division of


Teaching and Learning, supported by the Bill and Melinda Gates
Foundation, is working to ensure that teachers and school leaders can
discover high quality resources and engage in online and blended courses
to support their students in the classroom and their own professional
growth. Through a further partnership with Code.org and CSNYC, the
iZones Blended Learning Institute will prepare and support 120 teachers
by 2015 with implementing a nationally recognized introductory
Computer Science curriculum.

Increasing Use of Technology in the Classroom: A $20 million investment


in the coming year will help schools secure more up-to-date devices like
tablets, laptops, scanners, printers and smartboards, as well as network
devices like routers and hubs. Schools can also utilize the funds to
purchase new software.

Increasing School Connectivity: A five-year capital commitment of $650


million, including $150 million in the coming year alone, will help schools
upgrade their broadband internet access and purchase new hardware. As
of this school year, 99% of our schools have a high-bandwidth fiber optic
connection to the internet and are continually upgrading their
capabilities.

Increasing Higher Education STEM Programs: The City will invest an


additional $20 million in the coming fiscal year to expand STEM programs
at CUNY community colleges, reaching 5,000 students in the first year.

ELECTED QUOTES

###

Wiley Norvell
Deputy Press Secretary

Office of New York City Mayor Bill de Blasio


(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

From:
To:
Subject:
Date:

Jeremy Soffin
Scola, Lindsay
6/9 event
Wednesday, May 28, 2014 10:11:14 AM

Hey Lindsay, touching base on another event.


The Mayor is speaking at a preview event for Broadway Housing Communities Sugar Hill
development in Harlem on June 9. Were putting the logistics together and wanted to see if you
guys would be bringing the podium and a/v setup or if we should make arrangements. Thanks, and
happy to share more details on this one if its not on your radar yet.

Best,

Jeremy Soffin
BerlinRosen Public Affairs
o: 646-200-5318
c: 917-860-9076

From:
To:
Subject:
Date:

Grybauskas, Stefan
Jeremy Soffin
RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question
Friday, May 30, 2014 11:28:00 AM

1pm is fine. I will circulate a calendar invite with a dial in.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, May 30, 2014 11:27 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

I could do 1:00. Or if it needs to be 1:30 I can have a colleague cover.

Heres basics, was holding on a full run of show until we talk. Let me know if there are specific details
that would be helpful now and I can provide.

--It is a hard hat preview of a new affordable housing building (including a childrens museum and
UPK space) designed by starchitect David Adjaye.
--Run of show is speaking program followed by the tour with the non-profit and the architect, other
VIPs (Speaker MMV is among confirmed)
--The space is somewhat tight, so we were thinking of pooling the tour part, which we wanted to
discuss with you.
--Most urgently, wanted to see if you intended to bring the podium and a/v or if we should be
responsible for that. Please let me know.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, May 30, 2014 10:55 AM
To: Jeremy Soffin
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Actually can we move this call to Monday, same time?


Is there any background you can send me on this event?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, May 30, 2014 10:44 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Yes thats good

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, May 30, 2014 10:37 AM
To: Jeremy Soffin
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Does 1:30pm work for you?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Thursday, May 29, 2014 8:06 PM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

No worries, standing by.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, May 29, 2014 5:08 PM
To: Jeremy Soffin
Subject: Re: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Jeremy,
I am waiting to hear back from the speaker's team. Will circulate a dial in and time when I can
confirm. Thanks!
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Thursday, May 29, 2014 03:19 PM
To: Grybauskas, Stefan; Jonathan Rosen <Jonathan@berlinrosen.com>; Gross, Dan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Great. Im flexible except 11-11:30 and 3:30-4:30.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, May 29, 2014 3:18 PM
To: Jeremy Soffin; Jonathan Rosen; Gross, Dan
Subject: Re: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Jeremy,
I would like to set up a call with members of our team and the Speaker's team.
Do you have some availability tomorrow?
Thanks!
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Thursday, May 29, 2014 02:52 PM
To: Jonathan Rosen <Jonathan@berlinrosen.com>; Grybauskas, Stefan; Gross, Dan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Thanks Jonathan.
Hi Stefan and Dan.
Quick background on this:

--It is a hard hat preview of a new affordable housing building (including a childrens museum and
UPK space) designed by starchitect David Adjaye.
--Run of show is speaking program followed by the tour with the non-profit and the architect, other
VIPs (Speaker MMV is among confirmed)
--The space is somewhat tight, so we were thinking of pooling the tour part, which we wanted to
discuss with you.
--Most urgently, wanted to see if you intended to bring the podium and a/v or if we should be
responsible for that. Please let me know.

Thanks!

From: Jonathan Rosen


Sent: Thursday, May 29, 2014 2:49 PM
To: Stefan Grybauskas (SGrybauskas@cityhall.nyc.gov); dgross@cityhall.nyc.gov
Cc: Jeremy Soffin
Subject: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Stefan / Dan
Wanted to loop you to Jeremy Soffin on my team who is lead for Broadway Housing Community
event on 6/9 at 11 a.m. that MBDB is attending.

He had some advance questions and wanted to reach out.

-jr

Jonathan Rosen
BerlinRosen Public Affairs, Ltd.
15 Maiden Lane, Suite 1600
New York, NY 10038
t. 646.452.5637
jonathan@berlinrosen.com

From:
To:
Subject:
Date:

Grybauskas, Stefan
Jeremy Soffin
RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question
Friday, May 30, 2014 11:46:00 AM

Lets do 10am

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, May 30, 2014 11:45 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Sure, 10 or later is good. Could probably do 9:45 but worried an early meeting might run later.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, May 30, 2014 11:43 AM
To: Jeremy Soffin
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Sorry, the Speakers office asked if we could do the call in the morning. Are you available Monday
morning?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, May 30, 2014 11:27 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

I could do 1:00. Or if it needs to be 1:30 I can have a colleague cover.

Heres basics, was holding on a full run of show until we talk. Let me know if there are specific details
that would be helpful now and I can provide.

--It is a hard hat preview of a new affordable housing building (including a childrens museum and
UPK space) designed by starchitect David Adjaye.
--Run of show is speaking program followed by the tour with the non-profit and the architect, other
VIPs (Speaker MMV is among confirmed)
--The space is somewhat tight, so we were thinking of pooling the tour part, which we wanted to
discuss with you.
--Most urgently, wanted to see if you intended to bring the podium and a/v or if we should be
responsible for that. Please let me know.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, May 30, 2014 10:55 AM
To: Jeremy Soffin
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Actually can we move this call to Monday, same time?


Is there any background you can send me on this event?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, May 30, 2014 10:44 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Yes thats good

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, May 30, 2014 10:37 AM
To: Jeremy Soffin
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Does 1:30pm work for you?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Thursday, May 29, 2014 8:06 PM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

No worries, standing by.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, May 29, 2014 5:08 PM
To: Jeremy Soffin
Subject: Re: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Jeremy,
I am waiting to hear back from the speaker's team. Will circulate a dial in and time when I can
confirm. Thanks!
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Thursday, May 29, 2014 03:19 PM
To: Grybauskas, Stefan; Jonathan Rosen <Jonathan@berlinrosen.com>; Gross, Dan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Great. Im flexible except 11-11:30 and 3:30-4:30.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, May 29, 2014 3:18 PM
To: Jeremy Soffin; Jonathan Rosen; Gross, Dan
Subject: Re: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Jeremy,

I would like to set up a call with members of our team and the Speaker's team.
Do you have some availability tomorrow?
Thanks!
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Thursday, May 29, 2014 02:52 PM
To: Jonathan Rosen <Jonathan@berlinrosen.com>; Grybauskas, Stefan; Gross, Dan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Thanks Jonathan.
Hi Stefan and Dan.
Quick background on this:
--It is a hard hat preview of a new affordable housing building (including a childrens museum and
UPK space) designed by starchitect David Adjaye.
--Run of show is speaking program followed by the tour with the non-profit and the architect, other
VIPs (Speaker MMV is among confirmed)
--The space is somewhat tight, so we were thinking of pooling the tour part, which we wanted to
discuss with you.
--Most urgently, wanted to see if you intended to bring the podium and a/v or if we should be
responsible for that. Please let me know.

Thanks!

From: Jonathan Rosen


Sent: Thursday, May 29, 2014 2:49 PM
To: Stefan Grybauskas (SGrybauskas@cityhall.nyc.gov); dgross@cityhall.nyc.gov
Cc: Jeremy Soffin
Subject: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Stefan / Dan
Wanted to loop you to Jeremy Soffin on my team who is lead for Broadway Housing Community
event on 6/9 at 11 a.m. that MBDB is attending.

He had some advance questions and wanted to reach out.

-jr

Jonathan Rosen
BerlinRosen Public Affairs, Ltd.
15 Maiden Lane, Suite 1600
New York, NY 10038
t. 646.452.5637

jonathan@berlinrosen.com

From:
To:
Cc:
Subject:
Date:

Jeremy Soffin
Norvell, Wiley; RACHAELE RAYNOFF
Jonathan Rosen
clarity on transit numbers
Friday, May 30, 2014 4:04:09 PM

So were all on the same page. The more than 100 referred to off-site only improvements.
We have clarified for Aronson and will for others that the total improvements remain as they were,
close to 200 million.
That includes:

>> 55mm roughly for public room, ESA connection, B1 corridor and S train improvements.

>> 115mm roughly for off-site improvements within the 4/5/6/7 subway station.

>> 20mm roughly for Vanderbilt itself.

We havent been getting into that level of detail but wanted you to have it so you see where
number comes from.

Best,

Jeremy Soffin
BerlinRosen Public Affairs
o: 646-200-5318
c: 917-860-9076

From:
To:
Subject:
Date:

Grybauskas, Stefan
Jeremy Soffin
RE: Broadway Housing Community Event on June 9th - 11 a.m. advance question
Monday, June 02, 2014 10:09:00 AM

Sorry I got caught in a meeting and was about to dial in. Let me check in with the Speakers team,
they shouldve joined. We may need to reschedule. I apologize

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Monday, June 02, 2014 10:07 AM
To: Grybauskas, Stefan
Subject: Re: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Was on the call but no one joined...


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)

On May 30, 2014, at 10:36 AM, "Grybauskas, Stefan" <SGrybauskas@cityhall.nyc.gov> wrote:


Does 1:30pm work for you?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Thursday, May 29, 2014 8:06 PM
To: Grybauskas, Stefan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance
question

No worries, standing by.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, May 29, 2014 5:08 PM
To: Jeremy Soffin
Subject: Re: Broadway Housing Community Event on June 9th - 11 a.m. advance
question

Jeremy,
I am waiting to hear back from the speaker's team. Will circulate a dial in and time
when I can confirm. Thanks!
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Thursday, May 29, 2014 03:19 PM
To: Grybauskas, Stefan; Jonathan Rosen <Jonathan@berlinrosen.com>; Gross, Dan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance
question

Great. Im flexible except 11-11:30 and 3:30-4:30.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, May 29, 2014 3:18 PM
To: Jeremy Soffin; Jonathan Rosen; Gross, Dan
Subject: Re: Broadway Housing Community Event on June 9th - 11 a.m. advance
question

Jeremy,
I would like to set up a call with members of our team and the Speaker's team.
Do you have some availability tomorrow?
Thanks!
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Thursday, May 29, 2014 02:52 PM
To: Jonathan Rosen <Jonathan@berlinrosen.com>; Grybauskas, Stefan; Gross, Dan
Subject: RE: Broadway Housing Community Event on June 9th - 11 a.m. advance
question

Thanks Jonathan.
Hi Stefan and Dan.
Quick background on this:
--It is a hard hat preview of a new affordable housing building (including a childrens
museum and UPK space) designed by starchitect David Adjaye.
--Run of show is speaking program followed by the tour with the non-profit and the
architect, other VIPs (Speaker MMV is among confirmed)
--The space is somewhat tight, so we were thinking of pooling the tour part, which we
wanted to discuss with you.
--Most urgently, wanted to see if you intended to bring the podium and a/v or if we
should be responsible for that. Please let me know.

Thanks!

From: Jonathan Rosen


Sent: Thursday, May 29, 2014 2:49 PM
To: Stefan Grybauskas (SGrybauskas@cityhall.nyc.gov); dgross@cityhall.nyc.gov
Cc: Jeremy Soffin
Subject: Broadway Housing Community Event on June 9th - 11 a.m. advance question

Stefan / Dan
Wanted to loop you to Jeremy Soffin on my team who is lead for Broadway Housing
Community event on 6/9 at 11 a.m. that MBDB is attending.


He had some advance questions and wanted to reach out.

-jr

Jonathan Rosen
BerlinRosen Public Affairs, Ltd.
15 Maiden Lane, Suite 1600
New York, NY 10038
t. 646.452.5637
jonathan@berlinrosen.com

From:
To:
Subject:
Date:

Grybauskas, Stefan
Jeremy Soffin; Quinones, Lauren
RE: Rescheduling Logisitics Call for Broadway Community Housing Event
Monday, June 02, 2014 11:03:00 AM

Sounds good. I will circulate a calendar invite

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Monday, June 02, 2014 11:03 AM
To: Quinones, Lauren; Grybauskas, Stefan
Subject: RE: Rescheduling Logisitics Call for Broadway Community Housing Event

Ok so lets say 11 tomororw?

From: Quinones, Lauren [mailto:LQuinones@council.nyc.gov]


Sent: Monday, June 02, 2014 10:57 AM
To: Jeremy Soffin; 'Grybauskas, Stefan'
Subject: RE: Rescheduling Logisitics Call for Broadway Community Housing Event

I cant do this afternoon, unfortunately.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Monday, June 02, 2014 10:40 AM
To: Quinones, Lauren; 'Grybauskas, Stefan'
Subject: RE: Rescheduling Logisitics Call for Broadway Community Housing Event

Same here, could also make 1:30 work today.

From: Quinones, Lauren [mailto:LQuinones@council.nyc.gov]


Sent: Monday, June 02, 2014 10:38 AM
To: 'Grybauskas, Stefan'; Jeremy Soffin
Subject: RE: Rescheduling Logisitics Call for Broadway Community Housing Event

I can do any time tomorrow. Just send over the invite once it is settled.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Monday, June 02, 2014 10:35 AM
To: Jeremy Soffin (jeremy@berlinrosen.com); Quinones, Lauren
Subject: Rescheduling Logisitics Call for Broadway Community Housing Event

Jeremy and Lauren,

Sorry this mornings call did not work. I got stuck in a meeting and Lauren Im not sure if were able
to make it on.

Here are some new times. Let me know what works for both of you:


Mon 1:30pm
Tues: 11:00am, 12:00pm, 1:00pm

Thanks!

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

CONFIDENTIALITY NOTICE: This e-mail message is intended only for the person or entity to which it is addressed and may contain
CONFIDENTIAL or PRIVILEGED material. Any unauthorized review, use, disclosure or distribution is proh bited. If you are not the
intended recipient, please contact the sender by reply e-mail and destroy all copies of the original message. If you are the intended
recipient but do not wish to receive communications through this medium, please so advise the sender immediately.

CONFIDENTIALITY NOTICE: This e-mail message is intended only for the person or entity to which it is addressed and may contain
CONFIDENTIAL or PRIVILEGED material. Any unauthorized review, use, disclosure or distribution is proh bited. If you are not the
intended recipient, please contact the sender by reply e-mail and destroy all copies of the original message. If you are the intended
recipient but do not wish to receive communications through this medium, please so advise the sender immediately.

From:
To:
Cc:
Subject:
Date:
Attachments:

Jeremy Soffin
Grybauskas, Stefan; Quinones, Lauren
Jaclyn Kessel; Madeline Kaye
6/9 details
Tuesday, June 03, 2014 5:14:14 PM
Release Final.docx
BroadwayHousingCommunities RunofShowFinal2.xlsx

Stefan and Lauren: Attached please find a draft run of show and release. Im sure the run of show is
aggressive on timing but its a starting point with wiggle room should things take longer, as they
always do. Please let us know when the advance folks want to walk the site.

Best,
Jeremy

For Immediate Release: Monday, June 9


Contact: Madeline Kaye, madeline.kaye@berlinrosen.com, (646) 2005297/cell: (646) 369-8226

MAYOR de BLASIO & NYC COUNCIL SPEAKER


MARK-VIVERITO JOIN BROADWAY HOUSING
COMMUNITIES TO PREVIEW INNOVATIVE
SUGAR HILL DEVELOPMENT
Historic community revitalization initiative brings world-class
David Adjaye design to permanently affordable housing, brand
new childrens museum and unique early childhood education
center
New York Mayor Bill de Blasio and NYC Council speaker Melissa MarkViverito joined with community leaders, funders and other elected officials
on Monday to celebrate Broadway Housing Communities new Sugar Hill
Development as it nears completion.
Designed by world-renowned architect David Adjaye, the development
brings together permanently affordable housing, high quality early childhood
education and a new cultural institution to combat deep poverty and
revitalize community.
Later this summer, tenants will begin moving into the buildings 124
permanently affordable units, with 70 percent affordable for families earning
50% of AMI or below and 25 apartments set aside for homeless New
Yorkers. Every apartment in the Sugar Hill Development will remain truly
affordable for low-income New Yorkers. By creating permanently
affordable homes for the lowest-income New Yorkers, Sugar Hill embodies
BHCs belief that permanent, safe, and affordable housing is the foundation
for rebuilding lives and creating vibrant communities. BHC received nearly
50,000 applications for the 98 apartments available through the NYC
affordable housing lottery.

Supporting the Mayors additional commitment to expand access to early


education for all NYC four-year-olds, BHCs Sugar Hill Museum Preschool,
opening in September, will serve up to 100 young children ages 2.9-5
including three universal pre-kindergarten classrooms serving 54 four-yearolds.
All Sugar Hill Museum Preschool programs will be fully integrated with the
on-site Sugar Hill Childrens Museum of Art & Storytelling. The cultural
capstone of the Sugar Hill Development, the 17,000 square foot Museum
will serve as a resource to both the Sugar Hill Museum Preschool and the
wider community. Children enrolled in this school in a museum will
engage with art as a permanent part of the curriculum, fostering the next
generation of Sugar Hill artists and innovators.
The Sugar Hill Development builds on what Broadway Housing
Communities has learned over thirty years as an innovator in supportive
housingthat permanent, safe and affordable housing is the foundation for
rebuilding lives and creating vibrant communities centered around arts and
education, said Ellen Baxter, Founder and Executive Director of BHC, a
nonprofit pioneer of community-based solutions to poverty and
homelessness. At the same time, we know that Mayor de Blasio, with his
deep commitment to affordable housing and equality, will be an incredible
champion of this model to elevate the lives of all New Yorkers.
Broadway Housing Communities and their partners have proven that it is
possible to retain world-class architecture while ensuring that all New
Yorkers are able to afford our great city, reflected Mayor Bill de
Blasio. That Broadway Housing Communities received nearly 50,000
applications for 124 apartments shows that there is more work to be done.
There is an overwhelming need in New York for quality affordable
housing. My administration will ensure that the Sugar Hill Development
stands as a model for how it can not only be made possible, but be made
well.
"I congratulate Broadway Housing Communities on the opening of their
Sugar Hill development today," Melissa Mark-Viverito, New York City
Council Speaker said. "This building will not only give more than 120
families a place to call home but provide them with resources to thrive
through nonprofit programs. This is a great accomplishment and I look

forward to seeing new residents move in."


QUOTE said HPD Commissioner
The Sugar Hill Development brings world-class architecture to West Harlem
in a way that has been shaped by the neighborhood and represents its
tremendous history. Situated within the historic Sugar Hill district, the
building embraces the areas heritage as the epicenter of the Harlem
Renaissance.
The Sugar Hill Development is redefining what is possible in the realm of
affordable housing, and serves as a symbol of regeneration for all of
northern Manhattan. Perched on Coogans Bluff, this development will be
visible from great distancesproviding a new landmark of hope and
promise for the area, said David Adjaye, Principal of Adjaye
Associates and the buildings design architect. It has been a pleasure to
work with Broadway Housing Communities towards such an incredible
goal.
QUOTE said Sugar Hill architect of record Saky Yakas, Principal of
SLCE Architects
While touring the site, the group also had the opportunity to preview an art
installation entitled "Sugar Metropolis" that will be part of a larger exhibit at
Sugar Hill curated by No Longer Empty, and presented in partnership with
BHC, which will be on view throughout the building and scheduled to open
June 25th.
QUOTE said Manon Slome, President and Chief Curator of No Longer
Empty.
Local leaders praised the project's vision.
Broadway Housing Communities has done something incredible, Ydanis
Rodriguez, 10th District City Councilmember said. Innovation in
affordable housing and community development is what we need to ensure
our neighborhoods flourish this new Sugar Hill development will do just
that with the entire community benefiting from the Museum.
I am so proud to celebrate the opening of the new Sugar Hill development

in my District today, Councilmember Inez Dickens, 9th District said.


Not only will more than 120 families benefit from the new Sugar Hill
development but the entire community will. I applaud Broadway Housing
Communities on their seventh successful community driven project and I
look forward to celebrating their next opening.
I am so happy that the Broadway Housing Communities Sugar Hill
development is opening today, having supported it since its inception, Scott
Stringer, New York City Comptroller said. It is smart development like
this that truly provides long term solutions to poverty in our City. Broadway
Housing Communities deserves praise for their hard work to end inequality
and provide educational and cultural resources to the community.
Responsible economic development will end inequality in our City, and the
Sugar Hill development will provide affordable housing and desperately
needed community programming all in one remarkable location, Mark
Levine, City Council Member 7th District said. Broadway Housing
Communities has created a place where families wont just live or sleep but
rather a place that will foster a deeper connection to their community. The
opening of this new complex is a wonderful event and I am deeply honored
to be here today.
"QUOTE" said New York State Assembly member Herman D. Farrell
QUOTE said New York State Assembly Member Keith Wright.
"QUOTE" said the Rev. Georgette Morgan-Thomas, Chair of
Community Board 9.
QUOTE said TBD OTDA Executive
In assembling the financing for the $80.2 million dollar project, Broadway
Housing Communities received foundation gifts from the Sirus Fund, New
York Community Trust and the Oak foundation among others, as well as
government funding and private support from Capital One Bank, which
provided $36.5 Million dollars in equity as well as a $25 Million dollar
construction loan.
The project also received awards from both Federal Home Loan Bank of
New York through member bank HSBC, and the Federal Home Loan Bank

of Atlanta through Capital One Bank. The Mulford Foundation and


Deutsche Bank Foundation provided seed capital for pre-development costs.
"QUOTE said Laura Bailey, Managing Vice President of Community
Development Finance at Capital One.
Quote said Susan U. Halpern, President of the Sirus Fund.
"Quote" said William Traylor, of Richman Capital Resources.
The legal community stepped in to provide Broadway Housing Communities
with pro-bono counsel, allowing the project to move forward. Sidley Austin
represented Broadway Housing Community in pre-development and
acquisition; Kramer Levin Naftalis & Frankel provided legal counsel
surrounding rezoning and land use; and Paul Hastings represented Broadway
Housing with transactional and contractual issues.
Upcoming events at the Sugar Hill Development include the launch of the
universal pre-kindergarten program and the unveiling of the Sugar Hill
Childrens Museum of Art & Storytelling, both opening this fall.
About Broadway Housing Communities
The mission of Broadway Housing Communities (BHC), a nonprofit formed
in 1983, has evolved over three decades from pioneering housing solutions
for the homeless to a more comprehensive community-based strategy
serving children and families in deep generational poverty with housing,
early childhood education and cultural opportunities. Based in the
neighborhoods of West Harlem and Washington Heights, where over 70% of
children are born into poverty, BHC has sponsored and manages six
residential buildings, two community art galleries, and a licensed early
childhood center.
The evolution of BHCs work began in the early 80s, demonstrating an
integrated approach to supportive housing for single homeless
individuals. Housing children and families in the 1990s revealed the depth
of educational needs and the benefits of cultural arts initiatives to enriching
and sustaining healthy residential communities. Dorothy Day Apartments,
BHCs sixth building, completed in 2003, includes an art gallery and an
Early Childhood Education Center for resident and neighborhood preschool
children that has served over three hundred children and families.

--

From:
To:
Subject:
Date:

Jeremy Soffin
Grybauskas, Stefan
Re: Address for broadway event
Tuesday, June 03, 2014 6:19:42 PM

404-414 West 155th Street, on the corner of 155th Street and St. Nicholas Avenue.
--
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 3, 2014, at 5:39 PM, "Grybauskas, Stefan" <SGrybauskas@cityhall.nyc.gov>
wrote:
Jeremy,
Do you have the address for the event on Monday?

From:
To:
Cc:
Subject:
Date:

Jeremy Soffin
Quinones, Lauren; de Alwis, Ronalie; Grybauskas, Stefan; Varghese, Amy
Martin, Rachel
RE: Broadway Housing Communities
Wednesday, June 04, 2014 2:26:08 PM

We could do 4 tomorrow.

From: Quinones, Lauren [mailto:LQuinones@council.nyc.gov]


Sent: Wednesday, June 04, 2014 2:25 PM
To: de Alwis, Ronalie; Jeremy Soffin; Grybauskas, Stefan; Varghese, Amy
Cc: Martin, Rachel
Subject: Re: Broadway Housing Communities

Looping in Amy from our Press team


Sent from my BlackBerry 10 smartphone on the Verizon Wireless 4G LTE network.
From: de Alwis, Ronalie
Sent: Wednesday, June 4, 2014 2:12 PM
To: 'Jeremy Soffin'; Grybauskas, Stefan
Cc: Quinones, Lauren; Martin, Rachel
Subject: RE: Broadway Housing Communities

Could we come in tomorrow around 4:00pm?

Thank you,
Ronalie

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Wednesday, June 04, 2014 2:11 PM
To: Grybauskas, Stefan
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: RE: Broadway Housing Communities

Thanks Stefan. Standing by, let us know whens good.

Best,
Jeremy

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 1:37 PM
To: Jeremy Soffin
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: Broadway Housing Communities

Jeremy and Lauren,

I am looping you with Ronalie de Alwis, Deputy Director of Advance who would like to set up a
walkthrough with your teams.

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

CONFIDENTIALITY NOTICE: This e-mail message is intended only for the person or entity to which it is addressed and may contain
CONFIDENTIAL or PRIVILEGED material. Any unauthorized review, use, disclosure or distribution is proh bited. If you are not the
intended recipient, please contact the sender by reply e-mail and destroy all copies of the original message. If you are the intended
recipient but do not wish to receive communications through this medium, please so advise the sender immediately.

From:
To:
Cc:
Subject:
Date:

Butler, Keri
"Jovana Rizzo"
DesRochers, Alyssa
RE: Awards for Excellence in Design
Wednesday, June 04, 2014 3:23:42 PM

Hi, we hope to announce the winners in advance, but it will need to be coordinated with our
press office. I will reach out to them for an update. Keri

From: Jovana Rizzo [mailto:jovana@berlinrosen.com]


Sent: Wednesday, June 04, 2014 2:53 PM
To: Butler, Keri
Subject: Re: Awards for Excellence in Design

Hi Keri,
I work with Cornell Tech and we were wondering if the design excellence winners will be announced in
advance of the awards ceremony, or just day of?

Thanks,
Jovana

--
Jovana Rizzo
BerlinRosen Public Affairs
O: 646-200-5329
C: 917-836-0618
jovana@berlinrosen.com

From: Butler, Keri [mailto:KButler@cityhall.nyc.gov]


Sent: Thursday, May 01, 2014 3:34 PM
To: Kimball, Kyle (EDC)
Cc: Zachary Smith (EDC); 'Gale Rothstein'; Andrew C. Winters
Subject: Thirty-Second Annual Awards for Excellence in Design

On behalf of the members of the Design Commission, congratulations on the selection of the
following project as a recipient of this years Awards for Excellence in Design.

Cornell Techs First Academic Building


Roosevelt Island

The Mayor will present the awards at a ceremony atBRIC House and UrbanGlass (the
former Strand Theater) in Brooklyn on the evening of Monday, July 7th. We hope that you
will be able to join us to accept the awards.

We look forward to working with you and your staff to coordinate this event. Additional
details are forthcoming.

Keri Butler

Director of Art & Conservation


Public Design Commission of the City of New York
City Hall, Third Floor
New York, NY 10007
Tel: 212.788.3071
Fax: 212.788.3086
kbutler@cityhall nyc.gov
www.nyc.gov/designcommission
Follow us on Flickr!

From:
To:
Cc:
Subject:
Date:

Jeremy Soffin
de Alwis, Ronalie; Grybauskas, Stefan
"LQuinones@council.nyc.gov"; Martin, Rachel
RE: Broadway Housing Communities
Wednesday, June 04, 2014 9:29:51 PM

Great. The building is on the corner of 155th and St. Nicholas.

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:27 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Great, let's do 10:45am.


Where exactly should I meet you?

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:25 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov' <LQuinones@council.nyc.gov>; Martin, Rachel
Subject: RE: Broadway Housing Communities

On Friday we could do 10:45 or after.

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:24 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Hi Jeremy,
Would it be possible to come in on Friday morning? Does 10:00am work for your team?
Thanks,
Ronalie

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:19 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov) <LQuinones@council.nyc.gov>; Martin, Rachel
Subject: RE: Broadway Housing Communities

Are we confirmed for 4:00 tomorrow?

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 2:13 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov); Martin, Rachel
Subject: RE: Broadway Housing Communities

Could we come in tomorrow around 4:00pm?

Thank you,
Ronalie

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Wednesday, June 04, 2014 2:11 PM
To: Grybauskas, Stefan
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: RE: Broadway Housing Communities

Thanks Stefan. Standing by, let us know whens good.

Best,
Jeremy

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 1:37 PM
To: Jeremy Soffin
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: Broadway Housing Communities

Jeremy and Lauren,

I am looping you with Ronalie de Alwis, Deputy Director of Advance who would like to set up a
walkthrough with your teams.

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From:
To:
Cc:
Subject:
Date:

Jeremy Soffin
de Alwis, Ronalie; Grybauskas, Stefan
"LQuinones@council.nyc.gov"; Martin, Rachel; Varghese, Amy
RE: Broadway Housing Communities
Wednesday, June 04, 2014 9:32:08 PM

+Amy

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:27 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Great, let's do 10:45am.


Where exactly should I meet you?

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:25 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov' <LQuinones@council.nyc.gov>; Martin, Rachel
Subject: RE: Broadway Housing Communities

On Friday we could do 10:45 or after.

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:24 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Hi Jeremy,
Would it be possible to come in on Friday morning? Does 10:00am work for your team?
Thanks,
Ronalie

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:19 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov) <LQuinones@council.nyc.gov>; Martin, Rachel
Subject: RE: Broadway Housing Communities

Are we confirmed for 4:00 tomorrow?

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 2:13 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov); Martin, Rachel
Subject: RE: Broadway Housing Communities

Could we come in tomorrow around 4:00pm?

Thank you,
Ronalie

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Wednesday, June 04, 2014 2:11 PM
To: Grybauskas, Stefan
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: RE: Broadway Housing Communities

Thanks Stefan. Standing by, let us know whens good.

Best,
Jeremy

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 1:37 PM
To: Jeremy Soffin
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: Broadway Housing Communities

Jeremy and Lauren,

I am looping you with Ronalie de Alwis, Deputy Director of Advance who would like to set up a

walkthrough with your teams.

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From:
To:
Subject:
Date:

Jeremy Soffin
Norvell, Wiley
RE: monday event
Wednesday, June 04, 2014 10:26:45 PM

Ok thats great.
A few logistical qs:

--Are we cool to advise the event tomorrow? Weve obviously been doing a lot of pitching but
would like to send a broad advisory.
--Will the mayor do a q/a at the event?

From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 10:25 PM
To: Jeremy Soffin
Subject: Re: monday event

A little early in our cycle to work on Monday remarks, but let me figure out who in speech-writing is
handling the actual drafting of remarks so you can get that train moving.

From: Jeremy Soffin <jeremy@berlinrosen.com>


Date: Wednesday, June 4, 2014 at 10:23 PM
To: Wiley Norvell <wnorvell@cityhall.nyc.gov>
Subject: RE: monday event

Awesome. Can we talk tomorrow morning?

From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 10:23 PM
To: Jeremy Soffin
Subject: Re: monday event

Thatd be me.

From: Jeremy Soffin <jeremy@berlinrosen.com>


Date: Wednesday, June 4, 2014 at 10:22 PM
To: Wiley Norvell <wnorvell@cityhall.nyc.gov>
Subject: RE: monday event

Affordable housing with UPK and childrens museum.

From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 10:11 PM

To: Jeremy Soffin


Subject: Re: monday event

Is this a housing or a jobs/econ development project?

From: Jeremy Soffin <jeremy@berlinrosen.com>


Date: Wednesday, June 4, 2014 at 10:10 PM
To: Wiley Norvell <wnorvell@cityhall.nyc.gov>
Subject: monday event

Hey Wiley, weve been working with Stefan in scheduling and Ronalie to advance this event on
Monday at the new Sugar Hill development that MBDB is attending. Can you advise who in the press
office is handling so we can touch base on remarks, etc? Thanks.

Best,

Jeremy Soffin
BerlinRosen Public Affairs
o: 646-200-5318
c: 917-860-9076

From:
To:
Subject:
Date:

Jeremy Soffin
Grybauskas, Stefan
RE: Sugar Hill Resident Speaker
Thursday, June 05, 2014 12:52:27 PM

Of course. Instead of Comm. Been or in addition?

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, June 05, 2014 12:52 PM
To: Jeremy Soffin
Subject: RE: Sugar Hill Resident Speaker

Got it. We are reviewing run of show with our comms team today. We may want to add Deputy
Mayor Alicia Glen if that works for you.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Thursday, June 05, 2014 12:51 PM
To: Grybauskas, Stefan
Subject: RE: Sugar Hill Resident Speaker

We couldnt lock down someone we felt comfortable enough with, so were pulling that from run of
show.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, June 05, 2014 11:29 AM
To: Jeremy Soffin
Subject: Sugar Hill Resident Speaker

Jeremy,

Could you pass long the name of the TBD Sugar Hill resident speaker on your program? We need to
get their name into vet. I am reviewing the speaking order with

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From:
To:
Subject:
Date:
Attachments:

Jeremy Soffin
Grybauskas, Stefan
RE: Sugar Hill Resident Speaker
Thursday, June 05, 2014 2:11:57 PM
BroadwayHousingCommunities RunofShow Final.xlsx

Stefan: Attached is what we have for latest ROS with Glen added.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, June 05, 2014 12:52 PM
To: Jeremy Soffin
Subject: RE: Sugar Hill Resident Speaker

Got it. We are reviewing run of show with our comms team today. We may want to add Deputy
Mayor Alicia Glen if that works for you.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Thursday, June 05, 2014 12:51 PM
To: Grybauskas, Stefan
Subject: RE: Sugar Hill Resident Speaker

We couldnt lock down someone we felt comfortable enough with, so were pulling that from run of
show.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Thursday, June 05, 2014 11:29 AM
To: Jeremy Soffin
Subject: Sugar Hill Resident Speaker

Jeremy,

Could you pass long the name of the TBD Sugar Hill resident speaker on your program? We need to
get their name into vet. I am reviewing the speaking order with

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From:
To:
Cc:
Subject:
Date:
Attachments:

Jeremy Soffin
Varghese, Amy; de Alwis, Ronalie; Grybauskas, Stefan
Quinones, Lauren; Martin, Rachel; O"Neill, Tom
RE: Broadway Housing Communities
Thursday, June 05, 2014 3:34:52 PM
image001.png
image002.png
image003.png
image004.png

Great. The building is at the corner of 155th /St. Nick, cant miss it.

From: Varghese, Amy [mailto:AVarghese@council.nyc.gov]


Sent: Thursday, June 05, 2014 3:33 PM
To: Jeremy Soffin; de Alwis, Ronalie; Grybauskas, Stefan
Cc: Quinones, Lauren; Martin, Rachel; O'Neill, Tom
Subject: RE: Broadway Housing Communities

Tom ONeill, cced here, will be attending the walk-through from the Speakers office. Please let us
know where to meet. Thanks!

Best,

Amy Varghese
Deputy Press Secretary
New York City Council
212-788-7116

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Wednesday, June 04, 2014 9:32 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: Quinones, Lauren; Martin, Rachel; Varghese, Amy
Subject: RE: Broadway Housing Communities

+Amy

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:27 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Great, let's do 10:45am.

Where exactly should I meet you?

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:25 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov' <LQuinones@council.nyc.gov>; Martin, Rachel
Subject: RE: Broadway Housing Communities

On Friday we could do 10:45 or after.

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:24 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Hi Jeremy,
Would it be possible to come in on Friday morning? Does 10:00am work for your team?
Thanks,
Ronalie

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:19 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov) <LQuinones@council.nyc.gov>; Martin, Rachel
Subject: RE: Broadway Housing Communities

Are we confirmed for 4:00 tomorrow?

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 2:13 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov); Martin, Rachel
Subject: RE: Broadway Housing Communities

Could we come in tomorrow around 4:00pm?

Thank you,
Ronalie

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Wednesday, June 04, 2014 2:11 PM
To: Grybauskas, Stefan
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: RE: Broadway Housing Communities

Thanks Stefan. Standing by, let us know whens good.

Best,
Jeremy

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 1:37 PM
To: Jeremy Soffin
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: Broadway Housing Communities

Jeremy and Lauren,

I am looping you with Ronalie de Alwis, Deputy Director of Advance who would like to set up a
walkthrough with your teams.

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

CONFIDENTIALITY NOTICE: This e-mail message is intended only for the person or entity to which it is addressed and may contain
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intended recipient, please contact the sender by reply e-mail and destroy all copies of the original message. If you are the intended

recipient but do not wish to receive communications through this medium, please so advise the sender immediately.

From:
To:
Subject:
Date:

Norvell, Wiley
"Jeremy Soffin"
RE: let"s check in tomorrow on the housing event
Thursday, June 05, 2014 6:25:06 PM

Wed like to figure out an MO for getting it out from here first. Dont worry dude. The mayor is
hosting ityoull get press there J

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Thursday, June 05, 2014 6:22 PM
To: Norvell, Wiley
Subject: Re: let's check in tomorrow on the housing event

Sounds good. I'm up there with your advance folks at 10:45 but would love to get an advisory out
prior if possible.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 5, 2014, at 6:18 PM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:
Cool?

Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

From:
To:
Subject:
Date:
Attachments:

Jeremy Soffin
Norvell, Wiley
Fwd: Release, Friday
Friday, June 06, 2014 8:37:10 AM
Release Final.docx
ATT00001.htm

Here's latest release. Let me know when you want to talk. I'm on cell this morning.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Madeline Kaye <Madeline.Kaye@berlinrosen.com>
Date: June 6, 2014 at 8:31:38 AM EDT
To: Jeremy Soffin <jeremy@berlinrosen.com>
Subject: Release, Friday

--
Madeline Kaye
BerlinRosen Public Affairs
O: (646) 200-5297C: (646) 369-8226

For Immediate Release: Monday, June 9


Contact: Madeline Kaye, madeline.kaye@berlinrosen.com, (646) 2005297/cell: (646) 369-8226

MAYOR de BLASIO & NYC COUNCIL SPEAKER


MARK-VIVERITO JOIN BROADWAY HOUSING
COMMUNITIES TO PREVIEW INNOVATIVE
SUGAR HILL DEVELOPMENT
Historic community revitalization initiative brings world-class
David Adjaye design to permanently affordable housing, brand
new childrens museum and unique early childhood education
center
New York Mayor Bill de Blasio and NYC Council speaker Melissa MarkViverito joined with community leaders, funders and other elected officials
on Monday to celebrate Broadway Housing Communities new Sugar Hill
Development as it nears completion.
Designed by world-renowned architect David Adjaye, the development
brings together permanently affordable housing, high quality early childhood
education and a new cultural institution to combat deep poverty and
revitalize community.
Later this summer, tenants will begin moving into the buildings 124
permanently affordable units, with 70 percent affordable for families earning
50% of AMI or below and 25 apartments set aside for homeless New
Yorkers. Every apartment in the Sugar Hill Development will remain truly
affordable for low-income New Yorkers. By creating permanently
affordable homes for the lowest-income New Yorkers, Sugar Hill embodies
BHCs belief that permanent, safe, and affordable housing is the foundation
for rebuilding lives and creating vibrant communities. BHC received nearly
50,000 applications for the 98 apartments available through the NYC
affordable housing lottery.

Supporting the Mayors additional commitment to expand access to early


education for all NYC four-year-olds, BHCs Sugar Hill Museum Preschool,
opening in September, will serve up to 100 young children ages 2.9-5
including three universal pre-kindergarten classrooms serving 54 four-yearolds.
All Sugar Hill Museum Preschool programs will be fully integrated with the
on-site Sugar Hill Childrens Museum of Art & Storytelling. The cultural
capstone of the Sugar Hill Development, the 17,000 square foot Museum
will serve as a resource to both the Sugar Hill Museum Preschool and the
wider community. Children enrolled in this school in a museum will
engage with art as a permanent part of the curriculum, fostering the next
generation of Sugar Hill artists and innovators.
The Sugar Hill Development builds on what Broadway Housing
Communities has learned over thirty years as an innovator in supportive
housingthat permanent, safe and affordable housing is the foundation for
rebuilding lives and creating vibrant communities centered around arts and
education, said Ellen Baxter, Founder and Executive Director of BHC, a
nonprofit pioneer of community-based solutions to poverty and
homelessness. At the same time, we know that Mayor de Blasio, with his
deep commitment to affordable housing and equality, will be an incredible
champion of this model to elevate the lives of all New Yorkers.
QUOTE said New York City Mayor Bill de Blasio.
"I congratulate Broadway Housing Communities on the opening of their
Sugar Hill development today," Melissa Mark-Viverito, New York City
Council Speaker said. "This building will not only give more than 120
families a place to call home but provide them with resources to thrive
through nonprofit programs. This is a great accomplishment and I look
forward to seeing new residents move in."
QUOTE said HPD Commissioner
The Sugar Hill Development brings world-class architecture to West Harlem
in a way that has been shaped by the neighborhood and represents its
tremendous history. Situated within the historic Sugar Hill district, the
building embraces the areas heritage as the epicenter of the Harlem

Renaissance.
The Sugar Hill Development is a new typology for affordable housing, with
its mixed program of museum space, community facilities, offices and
apartments. It has been incredibly exciting to work on this project with
Broadway Housing Communities, and to engage with the cultural, social and
physical fabric of Harlem. Said David Adjaye, Principal of Adjaye
Associates and Sugar Hill Development architect. My hope is that the
building perched high on Coogans Bluff will offer a symbol of civic
pride and will be a valued new resource for the neighborhood.
QUOTE said Sugar Hill architect of record Saky Yakas, Principal of
SLCE Architects
While touring the site, the group had the opportunity to preview an art
installation entitled "Sugar Metropolis" that will be part of a larger exhibit at
Sugar Hill curated by No Longer Empty, and presented in partnership with
BHC, which will be on view throughout the building and scheduled to open
June 25th.
QUOTE said Manon Slome, President and Chief Curator of No
Longer Empty.
Local leaders praised the project's vision.
Broadway Housing Communities has done something incredible, Ydanis
Rodriguez, 10th District City Councilmember said. Innovation in
affordable housing and community development is what we need to ensure
our neighborhoods flourish this new Sugar Hill development will do just
that with the entire community benefiting from the Museum.
I am so proud to celebrate the opening of the new Sugar Hill development
in my District today, Councilmember Inez Dickens, 9th District said.
Not only will more than 120 families benefit from the new Sugar Hill
development but the entire community will. I applaud Broadway Housing
Communities on their seventh successful community driven project and I
look forward to celebrating their next opening.
I am so happy that the Broadway Housing Communities Sugar Hill
development is opening today, having supported it since its inception, Scott

Stringer, New York City Comptroller said. It is smart development like


this that truly provides long term solutions to poverty in our City. Broadway
Housing Communities deserves praise for their hard work to end inequality
and provide educational and cultural resources to the community.
Responsible economic development will end inequality in our City, and the
Sugar Hill development will provide affordable housing and desperately
needed community programming all in one remarkable location, Mark
Levine, City Council Member 7th District said. Broadway Housing
Communities has created a place where families wont just live or sleep but
rather a place that will foster a deeper connection to their community. The
opening of this new complex is a wonderful event and I am deeply honored
to be here today.
"QUOTE" said New York State Assembly member Herman D. Farrell
QUOTE said New York State Assembly Member Keith Wright.
"QUOTE" said the Rev. Georgette Morgan-Thomas, Chair of
Community Board 9.
QUOTE said TBD OTDA Executive
In assembling the financing for the $80.2 million dollar project, Broadway
Housing Communities received foundation gifts from the Sirus Fund, New
York Community Trust and the Oak foundation among others, as well as
government funding and private support from Capital One Bank, which
provided $36.5 Million dollars in equity as well as a $25 Million dollar
construction loan.
The project also received awards from both Federal Home Loan Bank of
New York through member bank HSBC, and the Federal Home Loan Bank
of Atlanta through Capital One Bank. The Mulford Foundation and
Deutsche Bank Foundation provided seed capital for pre-development costs.
We are thrilled to serve as the lead bank for a development that will enrich
the Sugar Hill neighborhood with new, affordable housing and facilities that
will foster education, cultural arts and community development. This
development is a beautiful place for residents to live, work, and thrive, said
Laura Bailey, Managing Vice President, Community Development

Finance, Capital One Bank. At Capital One Bank, we believe investing


in affordable housing is about more than financing new construction. Its
about investing in economic opportunities for individuals, families and
communities. As such, were proud to provide over $25 million construction
loan and $36.5 million in equity, including New Markets Tax Credits, to
support the Sugar Hill community.
Quote said Susan U. Halpern, President of the Sirus Fund.
"Quote" said William Traylor, of Richman Housing Resources.
The legal community stepped in to provide Broadway Housing Communities
with pro-bono counsel, allowing the project to move forward. Sidley Austin
represented Broadway Housing Community in pre-development and
acquisition; Kramer Levin Naftalis & Frankel provided legal counsel
surrounding rezoning and land use; and Paul Hastings represented Broadway
Housing with transactional and contractual issues.
Upcoming events at the Sugar Hill Development include the launch of the
universal pre-kindergarten program and the unveiling of the Sugar Hill
Childrens Museum of Art & Storytelling, both opening this fall.
About Broadway Housing Communities
The mission of Broadway Housing Communities (BHC), a nonprofit formed
in 1983, has evolved over three decades from pioneering housing solutions
for the homeless to a more comprehensive community-based strategy
serving children and families in deep generational poverty with housing,
early childhood education and cultural opportunities. Based in the
neighborhoods of West Harlem and Washington Heights, where over 70% of
children are born into poverty, BHC has sponsored and manages six
residential buildings, two community art galleries, and a licensed early
childhood center.
The evolution of BHCs work began in the early 80s, demonstrating an
integrated approach to supportive housing for single homeless
individuals. Housing children and families in the 1990s revealed the depth
of educational needs and the benefits of cultural arts initiatives to enriching
and sustaining healthy residential communities. Dorothy Day Apartments,
BHCs sixth building, completed in 2003, includes an art gallery and an
Early Childhood Education Center for resident and neighborhood preschool

children that has served over three hundred children and families.
--

From:
To:
Subject:
Date:

Norvell, Wiley
"Jeremy Soffin"
RE: Release, Friday
Friday, June 06, 2014 9:28:10 AM

Just tried you. Ring me back at

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, June 06, 2014 8:37 AM
To: Norvell, Wiley
Subject: Fwd: Release, Friday

Here's latest release. Let me know when you want to talk. I'm on cell this morning.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Madeline Kaye <Madeline.Kaye@berlinrosen.com>
Date: June 6, 2014 at 8:31:38 AM EDT
To: Jeremy Soffin <jeremy@berlinrosen.com>
Subject: Release, Friday
-Madeline Kaye
BerlinRosen Public Affairs
O: (646) 200-5297 C: (646) 369-8226

From:
To:
Subject:
Date:
Attachments:

Jeremy Soffin
Norvell, Wiley
latest ROS
Friday, June 06, 2014 2:36:45 PM
BroadwayHousingCommunities RunofShow Final copy.xlsx

Can we touch base again?

Jeremy Soffin
BerlinRosen Public Affairs
o: 646-200-5318
c: 917-860-9076

From:
To:
Subject:
Date:

Jeremy Soffin
Norvell, Wiley
daybook
Friday, June 06, 2014 3:19:29 PM

Were going to put Monday on the Daybook unless you have an issue.

Jeremy Soffin
BerlinRosen Public Affairs
o: 646-200-5318
c: 917-860-9076

From:
To:
Subject:
Date:

de Alwis, Ronalie
"Jeremy Soffin"
RE: Broadway Housing Communities
Friday, June 06, 2014 5:03:03 PM

Yes, our easels.

I think I may pop my head in on Sunday, just to see the completed concrete work.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, June 06, 2014 5:02 PM
To: de Alwis, Ronalie; Varghese, Amy
Cc: Grybauskas, Stefan; Quinones, Lauren; Martin, Rachel; O'Neill, Tom
Subject: RE: Broadway Housing Communities

Answers in CAPS below.

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Friday, June 06, 2014 4:09 PM
To: Jeremy Soffin; Varghese, Amy
Cc: Grybauskas, Stefan; Quinones, Lauren; Martin, Rachel; O'Neill, Tom
Subject: RE: Broadway Housing Communities

Hi all
Pleasure meeting with you all today and we look forward to Mondays event. I just want to confirm
a few details and have a few questions below.

ConfirmingThat both David Ajaye and Ellen Baxter will greet the Mayor on arrival. YES
We will be using the room we picked for a hold space for both him and the speaker. YES
All the speaking program participants should walk out of the building with the Mayor for the
starting of the program and then be standing alongside him YES
Our production team will come in at 8:45 am to begin setting up. YES WELL BE THERE, JACKIE SENT
YOU HER CONTACT INFO
You will provide us with a few renderings of the building YES
The entire surrounding wooden outside wall will be covered by a tarp and the murals will be hung
on them YES
We will not be touring any spaces in the building, our schedule doesnt permit us to do so. OK
You will provide us with a banner of Broadway Communities. NO BANNER, JUST THE BOARDS ON
EASELS (YOUR EASELS?)

Questions-

When will the concrete work be completed, so I can come in to get a better visual of how the steps
are laid out, so I can confirm the direction at which we can place the podium and the direction of
the sunlight. YOU CAN COME ON SUNDAY MORNING
There is a 30% chance of rain with scattered showers, would we just host the event in the museum
area? YES
What is the height of the stage, so that I can order our press stage to match the same height.
GETTING EXACT DIMENSIONS
If we do go into the museum will there be some lighting so its isnt so dull in there? THERE IS SOME
LIGHTING IN THERE BUT ITS NOT SUPER BRIGHT
Can we place some lights in the garage so it isnt so dark? YES
Can I has a list of the invitees to the event? WILL SEND SHORTLY
There is no formal ribbon cutting at the end? CORRECT

Thank you,
Ronalie de Alwis

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, June 06, 2014 10:49 AM
To: Varghese, Amy
Cc: de Alwis, Ronalie; Grybauskas, Stefan; Quinones, Lauren; Martin, Rachel; O'Neill, Tom
Subject: Re: Broadway Housing Communities

Tom pls call me when you arrive 917-860-9076


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)

On Jun 5, 2014, at 3:33 PM, "Varghese, Amy" <AVarghese@council.nyc.gov> wrote:


Tom ONeill, cced here, will be attending the walk-through from the Speakers office.
Please let us know where to meet. Thanks!

Best,

Amy Varghese
Deputy Press Secretary
New York City Council
212-788-7116
<image001.png> <image002.png><image003.png><image004.png>

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Wednesday, June 04, 2014 9:32 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: Quinones, Lauren; Martin, Rachel; Varghese, Amy
Subject: RE: Broadway Housing Communities

+Amy

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:27 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Great, let's do 10:45am.


Where exactly should I meet you?

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:25 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov' <LQuinones@council.nyc.gov>; Martin, Rachel
Subject: RE: Broadway Housing Communities

On Friday we could do 10:45 or after.

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 9:24 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: 'LQuinones@council.nyc.gov'; Martin, Rachel
Subject: Re: Broadway Housing Communities

Hi Jeremy,
Would it be possible to come in on Friday morning? Does 10:00am work for your
team?
Thanks,
Ronalie

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Wednesday, June 04, 2014 09:19 PM
To: de Alwis, Ronalie; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov) <LQuinones@council.nyc.gov>;
Martin, Rachel
Subject: RE: Broadway Housing Communities

Are we confirmed for 4:00 tomorrow?

From: de Alwis, Ronalie [mailto:rdealwis@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 2:13 PM
To: Jeremy Soffin; Grybauskas, Stefan
Cc: Quinones, Lauren (LQuinones@council.nyc.gov); Martin, Rachel
Subject: RE: Broadway Housing Communities

Could we come in tomorrow around 4:00pm?

Thank you,
Ronalie

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Wednesday, June 04, 2014 2:11 PM
To: Grybauskas, Stefan
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: RE: Broadway Housing Communities

Thanks Stefan. Standing by, let us know whens good.

Best,
Jeremy

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Wednesday, June 04, 2014 1:37 PM
To: Jeremy Soffin
Cc: de Alwis, Ronalie; Quinones, Lauren (LQuinones@council.nyc.gov)
Subject: Broadway Housing Communities

Jeremy and Lauren,


I am looping you with Ronalie de Alwis, Deputy Director of Advance who would like to
set up a walkthrough with your teams.

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

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From:
To:
Cc:
Subject:
Date:
Attachments:

Norvell, Wiley
"Jeremy Soffin"
Eric Koch (ekoch@council.nyc.gov); "Bederman, Eric (HPD)"
updated release for Monday
Friday, June 06, 2014 5:30:44 PM
Release Final.docx

Jeremy et al,
Attached is the release with a few edits. Wed like to send this out from City Hall.

Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

For Immediate Release: Monday, June 9


Contact: Madeline Kaye, madeline.kaye@berlinrosen.com, (646) 200-5297/cell: (646)
369-8226
MAYOR DE BLASIO AND COUNCIL SPEAKER MARK-VIVERITO JOIN
BROADWAY HOUSING COMMUNITIES TO PREVIEW INNOVATIVE
SUGAR HILL DEVELOPMENT
Historic community revitalization initiative brings world-class David Adjaye design to
permanently affordable housing, brand new childrens museum and unique early
childhood education center
New York Mayor Bill de Blasio and NYC Council speaker Melissa Mark-Viverito
joined with community leaders, affordable housing lenders and neighborhood elected
officials on Monday to celebrate Broadway Housing Communities new Sugar Hill
Development as it nears completion.
Designed by world-renowned architect David Adjaye, the development brings together
permanently affordable housing, high quality early childhood education and a new
cultural institution to combat deep poverty and revitalize community.
Later this summer, tenants will begin moving into the buildings 124 permanently
affordable units. Fifty apartments will be affordable for families earning below $41,500
for a family of four, and 12 will serve those earning less than $24,900 for a family of
four. Twenty-five apartments will be set aside for homeless New Yorkers. By creating
permanently affordable homes for the lowest-income New Yorkers, Sugar Hill embodies
BHCs belief that permanent, safe, and affordable housing is the foundation for
rebuilding lives and creating vibrant communities.
Supporting the Mayors additional commitment to expand access to early education for
all NYC four-year-olds, BHCs Sugar Hill Museum Preschool, opening in September,
will serve up to 100 young children ages 2 to 5including three universal prekindergarten classrooms serving 54 four-year-olds.
All Sugar Hill Museum Preschool programs will be fully integrated with the on-site
Sugar Hill Childrens Museum of Art & Storytelling. The cultural capstone of the Sugar
Hill Development, the 17,000 square foot Museum will serve as a resource to both the
Sugar Hill Museum Preschool and the wider community. Children enrolled in this
school in a museum will engage with art as a permanent part of the curriculum,
fostering the next generation of Sugar Hill artists and innovators.
This is the kind of ground-up planning that build community and it going to help us
achieve our goal of building and preserving 200,000 affordable units in the decade ahead.
This is a project that genuinely meets the needs of this neighborhood, from affordable
housing for those struggling to make ends meet to high-quality early education that will
give kids here the best start in life. We are thrilled to work with BHC and community

partners to see it completed, said New York City Mayor Bill de Blasio.
"I congratulate Broadway Housing Communities on the opening of their Sugar Hill
development today," Melissa Mark-Viverito, New York City Council Speaker said.
"This building will not only give more than 120 families a place to call home but provide
them with resources to thrive through nonprofit programs. This is a great accomplishment
and I look forward to seeing new residents move in."
The Sugar Hill Development builds on what Broadway Housing Communities has
learned over thirty years as an innovator in supportive housingthat permanent, safe and
affordable housing is the foundation for rebuilding lives and creating vibrant
communities centered around arts and education, said Ellen Baxter, Founder and
Executive Director of BHC, a nonprofit pioneer of community-based solutions to
poverty and homelessness. At the same time, we know that Mayor de Blasio, with his
deep commitment to affordable housing and equality, will be an incredible champion of
this model to elevate the lives of all New Yorkers.
The Sugar Hill Development brings world-class architecture to West Harlem in a way
that has been shaped by the neighborhood and represents its tremendous history. Situated
within the historic Sugar Hill district, the building embraces the areas heritage as the
epicenter of the Harlem Renaissance.
The Sugar Hill Development is a new typology for affordable housing, with its mixed
program of museum space, community facilities, offices and apartments. It has been
incredibly exciting to work on this project with Broadway Housing Communities, and to
engage with the cultural, social and physical fabric of Harlem. Said David Adjaye,
Principal of Adjaye Associates and Sugar Hill Development architect. My hope is that
the building perched high on Coogans Bluff will offer a symbol of civic pride and
will be a valued new resource for the neighborhood.
QUOTE said Sugar Hill architect of record Saky Yakas, Principal of SLCE
Architects
While touring the site, the group had the opportunity to preview an art installation
entitled "Sugar Metropolis" that will be part of a larger exhibit at Sugar Hill curated
by No Longer Empty, and presented in partnership with BHC, which will be on view
throughout the building and scheduled to open June 25th.
QUOTE said Manon Slome, President and Chief Curator of No Longer Empty.
Local leaders praised the project's vision.
Broadway Housing Communities has done something incredible, Ydanis Rodriguez,
10th District City Councilmember said. Innovation in affordable housing and
community development is what we need to ensure our neighborhoods flourish this
new Sugar Hill development will do just that with the entire community benefiting from

the Museum.
I am so proud to celebrate the opening of the new Sugar Hill development in my District
today, Councilmember Inez Dickens, 9th District said. Not only will more than 120
families benefit from the new Sugar Hill development but the entire community will. I
applaud Broadway Housing Communities on their seventh successful community driven
project and I look forward to celebrating their next opening.
I am so happy that the Broadway Housing Communities Sugar Hill development is
opening today, having supported it since its inception, Scott Stringer, New York City
Comptroller said. It is smart development like this that truly provides long term
solutions to poverty in our City. Broadway Housing Communities deserves praise for
their hard work to end inequality and provide educational and cultural resources to the
community.
Responsible economic development will end inequality in our City, and the Sugar Hill
development will provide affordable housing and desperately needed community
programming all in one remarkable location, Mark Levine, City Council Member 7th
District said. Broadway Housing Communities has created a place where families wont
just live or sleep but rather a place that will foster a deeper connection to their
community. The opening of this new complex is a wonderful event and I am deeply
honored to be here today.
"QUOTE" said New York State Assembly member Herman D. Farrell
QUOTE said New York State Assembly Member Keith Wright.
"QUOTE" said the Rev. Georgette Morgan-Thomas, Chair of Community Board 9.
QUOTE said TBD OTDA Executive
In assembling the financing for the $80.2 million dollar project, Broadway Housing
Communities received foundation gifts from the Sirus Fund, New York Community
Trust and the Oak foundation among others, as well as government funding and private
support from Capital One Bank, which provided $36.5 Million dollars in equity as well as
a $25 Million dollar construction loan.
The project also received awards from both Federal Home Loan Bank of New York
through member bank HSBC, and the Federal Home Loan Bank of Atlanta through
Capital One Bank. The Mulford Foundation and Deutsche Bank Foundation provided
seed capital for pre-development costs.
We are thrilled to serve as the lead bank for a development that will enrich the Sugar
Hill neighborhood with new, affordable housing and facilities that will foster education,
cultural arts and community development. This development is a beautiful place for
residents to live, work, and thrive, said Laura Bailey, Managing Vice President,

Community Development Finance, Capital One Bank. At Capital One Bank, we


believe investing in affordable housing is about more than financing new construction.
Its about investing in economic opportunities for individuals, families and communities.
As such, were proud to provide over $25 million construction loan and $36.5 million in
equity, including New Markets Tax Credits, to support the Sugar Hill community.
Quote said Susan U. Halpern, President of the Sirus Fund.
"Quote" said William Traylor, of Richman Housing Resources.
The legal community stepped in to provide Broadway Housing Communities with probono counsel, allowing the project to move forward. Sidley Austin represented Broadway
Housing Community in pre-development and acquisition; Kramer Levin Naftalis &
Frankel provided legal counsel surrounding rezoning and land use; and Paul Hastings
represented Broadway Housing with transactional and contractual issues.
Upcoming events at the Sugar Hill Development include the launch of the universal prekindergarten program and the unveiling of the Sugar Hill Childrens Museum of Art &
Storytelling, both opening this fall.
About Broadway Housing Communities
The mission of Broadway Housing Communities (BHC), a nonprofit formed in 1983, has
evolved over three decades from pioneering housing solutions for the homeless to a more
comprehensive community-based strategy serving children and families in deep
generational poverty with housing, early childhood education and cultural
opportunities. Based in the neighborhoods of West Harlem and Washington Heights,
where over 70% of children are born into poverty, BHC has sponsored and manages six
residential buildings, two community art galleries, and a licensed early childhood center.
The evolution of BHCs work began in the early 80s, demonstrating an integrated
approach to supportive housing for single homeless individuals. Housing children and
families in the 1990s revealed the depth of educational needs and the benefits of cultural
arts initiatives to enriching and sustaining healthy residential communities. Dorothy Day
Apartments, BHCs sixth building, completed in 2003, includes an art gallery and an
Early Childhood Education Center for resident and neighborhood preschool children that
has served over three hundred children and families.
--

From:
To:
Cc:
Subject:
Date:

Jeremy Soffin
Bederman, Eric (HPD)
Norvell, Wiley; Eric Koch (ekoch@council.nyc.gov); Marshall, Catie (HPD); Morris, Juliet
Re: updated release for Monday
Friday, June 06, 2014 5:40:30 PM

Ok I'll plug the missing quotes in and send back


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 6, 2014, at 5:34 PM, "Bederman, Eric (HPD)" <bedermae@hpd.nyc.gov>
wrote:
Adding Catie and Juliet since Ill be away until next Tuesday.

From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]


Sent: Friday, June 06, 2014 5:31 PM
To: 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Bederman, Eric (HPD)
Subject: updated release for Monday

Jeremy et al,
Attached is the release with a few edits. Wed like to send this out from City Hall.

Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

<Release_Final.docx>

From:
To:
Subject:
Date:
Attachments:

Jeremy Soffin
Norvell, Wiley
Fwd: Latest run of show
Friday, June 06, 2014 6:25:48 PM
BroadwayHousingCommunities RunofShow Final copy.xlsx
ATT00001.htm

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Jaclyn Kessel <Jaclyn@berlinrosen.com>
Date: June 6, 2014 at 6:21:38 PM EDT
To: Melissa Benson <mbenson@broadwayhousing.org>
Cc: Jeremy Soffin <jeremy@berlinrosen.com>, Madeline Kaye
<Madeline.Kaye@berlinrosen.com>
Subject: Latest run of show
Hi Melissa,
Here's the latestrun of show, accounting for Stringer's desire to be moved up, and the
removal of Levine and Rodriguez.
Thanks,
Jackie

From:
To:
Cc:
Subject:
Date:
Attachments:

Jeremy Soffin
Bederman, Eric (HPD); Norvell, Wiley; Marshall, Catie (HPD)
Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
RE: updated release for Monday
Friday, June 06, 2014 7:12:43 PM
PressRelease CV Friday.docx

Filled in some quotes, additions in yellow due to issues w track changes.

From: Bederman, Eric (HPD) [mailto:bedermae@hpd.nyc.gov]


Sent: Friday, June 06, 2014 5:42 PM
To: 'Norvell, Wiley'; Marshall, Catie (HPD); Jeremy Soffin
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

HPD provided nearly $10 million in federal HOME funds. HPD also made a $2.9 million allocation of
9% tax credits which were syndicated by Richman Capital Resources, generating $29.7 million in tax
credit equity. City Council Member Robert Jackson sponsored $2 million in Reso A funds with another
$1 million sponsored by the City Councils Manhattan Delegation.
From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 5:40 PM
To: Marshall, Catie (HPD); Bederman, Eric (HPD); 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

Good catch J

From: Marshall, Catie (HPD) [mailto:marshc@hpd.nyc.gov]


Sent: Friday, June 06, 2014 5:40 PM
To: Bederman, Eric (HPD); Norvell, Wiley; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday
Importance: High

Is there a reason that the release does not mention the fact that the City funded this project?

HPD Capital Commitments


HPD provided the following construction and permanent financing:
HPD HOME $ 9.972 M
City Capital Reso A* $ 3 M
* $2M from Councilmember Jackson and $1M from the Manhattan Delegation

HPD also made a $2.9M allocation of 9% tax credits. Richman Housing Resources acted as tax credit syndicator.

From: Bederman, Eric (HPD)

Sent: Friday, June 06, 2014 5:34 PM


To: 'Norvell, Wiley'; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Marshall, Catie (HPD); Morris, Juliet
Subject: RE: updated release for Monday

Adding Catie and Juliet since Ill be away until next Tuesday.
From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 5:31 PM
To: 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Bederman, Eric (HPD)
Subject: updated release for Monday

Jeremy et al,
Attached is the release with a few edits. Wed like to send this out from City Hall.

Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

For Immediate Release: Monday, June 9


Contact: Madeline Kaye, madeline.kaye@berlinrosen.com, (646) 200-5297/cell: (646)
369-8226
MAYOR DE BLASIO AND COUNCIL SPEAKER MARK-VIVERITO JOIN
BROADWAY HOUSING COMMUNITIES TO PREVIEW INNOVATIVE
SUGAR HILL DEVELOPMENT
Historic community revitalization initiative brings world-class David Adjaye design to
permanently affordable housing, brand new childrens museum and unique early
childhood education center
New York Mayor Bill de Blasio and New York City Council speaker Melissa MarkViverito joined with community leaders, affordable housing lenders and neighborhood
elected officials on Monday to celebrate Broadway Housing Communities (BHC)
new Sugar Hill Development as it nears completion.
Designed by world-renowned architect David Adjaye, the development brings together
permanently affordable housing, high quality early childhood education and a new
cultural institution to combat deep poverty and revitalize community.
Later this summer, tenants will begin moving into the buildings 124 permanently
affordable units. Fifty apartments will be affordable for families earning below $41,500
for a family of four, and 12 will serve those earning less than $24,900 for a family of
four. Twenty-five apartments will be set aside for homeless New Yorkers. By creating
permanently affordable homes for the lowest-income New Yorkers, Sugar Hill embodies
Broadway Housing Communities belief that permanent, safe, and affordable housing is
the foundation for rebuilding lives and creating vibrant communities.
Supporting the Mayors additional commitment to expand access to early education for
all NYC four-year-olds, BHCs Sugar Hill Museum Preschool, opening in September,
will serve up to 100 young children ages 2 to 5including three universal prekindergarten classrooms serving 54 four-year-olds.
All Sugar Hill Museum Preschool programs will be fully integrated with the on-site
Sugar Hill Childrens Museum of Art & Storytelling. The cultural capstone of the Sugar
Hill Development, the 17,000 square foot Museum will serve as a resource to both the
Sugar Hill Museum Preschool and the wider community. Children enrolled in this
school in a museum will engage with art as a permanent part of the curriculum,
fostering the next generation of Sugar Hill artists and innovators.
This is the kind of ground-up planning that build community and it going to help us
achieve our goal of building and preserving 200,000 affordable units in the decade ahead.
This is a project that genuinely meets the needs of this neighborhood, from affordable
housing for those struggling to make ends meet to high-quality early education that will
give kids here the best start in life. We are thrilled to work with BHC and community

partners to see it completed, said New York City Mayor Bill de Blasio.
"I congratulate Broadway Housing Communities on the opening of their Sugar Hill
development today," Melissa Mark-Viverito, New York City Council Speaker said.
"This building will not only give more than 120 families a place to call home but provide
them with resources to thrive through nonprofit programs. This is a great accomplishment
and I look forward to seeing new residents move in."
The Sugar Hill Development builds on what Broadway Housing Communities has
learned over thirty years as an innovator in supportive housingthat permanent, safe and
affordable housing is the foundation for rebuilding lives and creating vibrant
communities centered around arts and education, said Ellen Baxter, Founder and
Executive Director of Broadway Housing Communities, a nonprofit pioneer of
community-based solutions to poverty and homelessness. At the same time, we know
that Mayor de Blasio, with his deep commitment to affordable housing and equality, will
be an incredible champion of this model to elevate the lives of all New Yorkers.
The Sugar Hill Development brings world-class architecture to West Harlem in a way
that has been shaped by the neighborhood and represents its tremendous history. Situated
within the historic Sugar Hill district, the building embraces the areas heritage as the
epicenter of the Harlem Renaissance.
The Sugar Hill Development is a new typology for affordable housing, with its mixed
program of museum space, community facilities, offices and apartments. It has been
incredibly exciting to work on this project with Broadway Housing Communities, and to
engage with the cultural, social and physical fabric of Harlem said David Adjaye,
Principal of Adjaye Associates and Sugar Hill Development architect. My hope is that
the building perched high on Coogans Bluff will offer a symbol of civic pride and
will be a valued new resource for the neighborhood.
I am so happy that Broadway Housing Communities Sugar Hill Development is
opening today, having supported it since its inception, Scott Stringer, New York City
Comptroller said. It is smart development like this that truly provides long term
solutions to poverty in our City. Broadway Housing Communities deserves praise for
their hard work to end inequality and provide educational and cultural resources to the
community.<<<AWAITING FINAL APPROVAL from Kim>>
While touring the site, the group had the opportunity to preview "Sugar Metropolis, the
first of twenty-two art installations in the exhibition "If You Build It" at Sugar Hill
curated by No Longer Empty, and presented in partnership with Broadway Housing
Communities. The exhibition, free and open to the public, will be on multiple
floors in the building from June 26 to August 10.
No Longer Empty is excited to be invited by Broadway Housing Communities to stage a
site-specific exhibition that celebrates the mission of the Sugar Hill Project and captures
our shared commitment to bring together art, education, and community to enrich
everyday lives, said Manon Slome, President and Chief Curator, No Longer

Empty. Artworks, by internationally acclaimed artists, emerging and local artists,


educators, and community groups, will engage thousands of visitors to learn about Sugar
Hill - from its rich legacy and the Harlem Renaissance to its current creative
communities, as well as address issues facing Sugar Hill and cities worldwide.
Public officials praised the project's vision.
Broadway Housing Communities has done something incredible, Ydanis Rodriguez,
10th District City Councilmember said. Innovation in affordable housing and
community development is what we need to ensure our neighborhoods flourish this
new Sugar Hill development will do just that with the entire community benefiting from
the Museum.
I am so proud to celebrate the opening of the new Sugar Hill development in my District
today, Councilmember Inez Dickens, 9th District said. Not only will more than 120
families benefit from the new Sugar Hill development but the entire community will. I
applaud Broadway Housing Communities on their seventh successful community driven
project and I look forward to celebrating their next opening.
Responsible economic development will end inequality in our City, and the Sugar Hill
development will provide affordable housing and desperately needed community
programming all in one remarkable location, Mark Levine, City Council Member 7th
District said. Broadway Housing Communities has created a place where families wont
just live or sleep but rather a place that will foster a deeper connection to their
community. The opening of this new complex is a wonderful event and I am deeply
honored to be here today.
"The Sugar Hill Development is hugely important for this community," Assemblyman
Denny Farrell, Jr. said. "Broadway Housing Communities has created a unique space
for residents and neighbors alike. I am proud to be here today."

I am so thankful to see the transformative effects of the project on my beloved


childhood neighborhood. said the Rev. Georgiette Morgan-Thomas, Chair of
Community Board 9.

In assembling the financing for the $80.2 million dollar project, Broadway Housing
Communities received foundation gifts from the Sirus Fund, New York Community
Trust and the Oak foundation among others, as well as government funding and private
support from Capital One Bank, which provided $36.5 Million dollars in equity as well as
a $25 Million dollar construction loan.
The project also received awards from both Federal Home Loan Bank of New York
through member bank HSBC, and the Federal Home Loan Bank of Atlanta through
Capital One Bank. The Mulford Foundation and Deutsche Bank Foundation provided

seed capital for pre-development costs.


We are thrilled to serve as the lead bank for a development that will enrich the Sugar
Hill neighborhood with new, affordable housing and facilities that will foster education,
cultural arts and community development. This development is a beautiful place for
residents to live, work, and thrive, said Laura Bailey, Managing Vice President,
Community Development Finance, Capital One Bank. At Capital One Bank, we
believe investing in affordable housing is about more than financing new construction.
Its about investing in economic opportunities for individuals, families and communities.
As such, were proud to provide over $25 million construction loan and $36.5 million in
equity, including New Markets Tax Credits, to support the Sugar Hill community.
Quote said Susan U. Halpern, President of the Sirus Fund.
"Quote" said William Traylor, of Richman Housing Resources.
The legal community stepped in to provide Broadway Housing Communities with probono counsel, allowing the project to move forward. Sidley Austin represented Broadway
Housing Community in pre-development and acquisition; Kramer Levin Naftalis &
Frankel provided legal counsel surrounding rezoning and land use; and Paul Hastings
represented Broadway Housing with transactional and contractual issues.
Upcoming events at the Sugar Hill Development include the launch of the universal prekindergarten program and the unveiling of the Sugar Hill Childrens Museum of Art &
Storytelling, both opening this fall.
###
About Broadway Housing Communities
The mission of Broadway Housing Communities (BHC), a nonprofit formed in 1983, has
evolved over three decades from pioneering housing solutions for the homeless to a more
comprehensive community-based strategy serving children and families in deep
generational poverty with housing, early childhood education and cultural
opportunities. Based in the neighborhoods of West Harlem and Washington Heights,
where over 70% of children are born into poverty, BHC has sponsored and manages six
residential buildings, two community art galleries, and a licensed early childhood center.
The evolution of BHCs work began in the early 80s, demonstrating an integrated
approach to supportive housing for single homeless individuals. Housing children and
families in the 1990s revealed the depth of educational needs and the benefits of cultural
arts initiatives to enriching and sustaining healthy residential communities. Dorothy Day
Apartments, BHCs sixth building, completed in 2003, includes an art gallery and an
Early Childhood Education Center for resident and neighborhood preschool children that
has served over three hundred children and families.

From:
To:
Subject:
Date:
Attachments:

Jeremy Soffin
Grybauskas, Stefan
RE: Broadway Attendees
Saturday, June 07, 2014 7:23:51 AM
June 9th RSVP 0606.xlsx

Here you go.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, June 06, 2014 4:53 PM
To: Jeremy Soffin
Subject: Broadway Attendees

Jeremy,

Can you send over a list of everyone invited/dignitaries/elected officials in attendance at the
Broadway Communities event?

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

First
David
Marc
Terry

Last
Adjaye
McQuade
Collins

Company/Affiliation
Adjaye
Adjaye
Bergendorf Collins

Inviter
EB
MAV
MAV

Invitation Sent
Sent 5/30
Sent 5/30
Sent 5/30

RSVP
Y
Y
N

Susan

Mackenzie

BHC Advisor

EB

Sent 5/30

Matthew
Valerie
John
Michael
John
Robert
Dan
Ken
Robert

Bloom
Cambell
Felice
Hickey
McVean
Packer
Iacovella
Friedman
Pennoyer

BHC Board
BHC Board
BHC Board
BHC Board
BHC Board
BHC Board
BHC Consultant
BHC Counsel
Bullitt Foundation

EB
EB
EB
EB
EB
EB
MAV
MAV
EB

sent 5/28
sent 5/28
sent 5/28
sent 5/28
sent 5/28
sent 5/28
Sent 5/30
Sent 5/30
Sent 5/30

Y
Y
Y
Y
N
Y
Y
Y
Y

Christy
Laura
Jim
Alexandra
Loretta
Dave
James
Fran
Fabian

Pennoyer
Bailey
Brown
Chu
Duffy
Hanzel
Matthews
Nuchims
Ramirez

Bullitt Foundation
Capital One
Capital One
Capital One
Capital One
Capital One
Capital One
Capital One
Capital One

EB
MAV

Sent 5/30
Sent 5/30

MAV
EB

Sent 5/30
Sent 5/30

Y
Y
Y
Y
Y
Y
Y
Y
Y

Linda
Shelley
Angela

Rodriguez
Solheim
Solomon

Capital One
Capital One
Capital One

MAV

Sent 5/30

MAV

Sent 5/30

Jennifer
Jessa

Stredler
Thomas

Capital One
Capital One

Eva
Julie
Mary
David

Zaragoza
Sandorf
Brosnahan
Giffen

Capital One
Charles H. Revson FDN
Coalition for The Homeless
Coalition for The Homeless

Georgiette

Morgan-Thomas

Community Board 9

Y
Y
Y

Sent 5/30

Y
Y

MAV
EB

Sent 5/30
Sent 5/30
Sent 5/30
Sent 5/30

Y
N
Y
Y

EB

sent 6/3

Andrew

Baldwin

CSH

MAV

Sent 5/30

Deborah

DeSantis

CSH

EB

Sent 5/30

Diane
Jennifer
Manny
Fitz

Louard-Michel
Trepinski
De Los Santos
Robertson

CSH
CSH
DASNY
DASNY

MAV

Sent 5/30
Sent 5/30
Sent 5/30

Y
Y
Y
Y

Etta

Brandman

Delacorte/NY Community Trust

EB

Sent 5/30

Bob
Ed

Edgar
Coleman

Delacorte/NY Community Trust


DEP

EB
MAV

Sent 5/30

N
Y

Richard
Richard
Jim

Mazzella
Nelson
Roberts

DEP
DEP
DEP

MAV
MAV
MAV

Sent 5/30
Sent 5/30
Sent 5/30

N
Y
Y

Maurizio

Bertini

DEP Environmental Remidiation

MAV

Sent 5/30

Andrew

Burmeister

Department Of Cultural Affairs

SD

Sent 5/30

Tom

Finkelpearl

Department Of Cultural Affairs

SD

Sent 5/30

Kathleen

Hughes

Department Of Cultural Affairs

SD

Sent 5/30

Sei Young

Kim

Department Of Cultural Affairs

SD

Sarah

Van Aden

Department Of Cultural Affairs

SD

Sent 5/30

Louise
Bill
Lermond
Herman
"Denny"

Woehrle
De Blasio
Mayes

Department Of Cultural Affairs


Elected Official
Elected Official

SD
EB
AOR

Sent 5/30

Y
Y
Y

Farrell

Elected Official

AOR

Sent 5/30

Robert
Mark
Melissa

Jackson
Levine
Mark-Viverito

Elected Official
Elected Official
Elected Official

AOR
AOR
AOR

Sent 5/30
Sent 5/30

Y
Y
Y

Ydanis
Jeffrey

Rodriguez
Rodus

Elected Official
Elected Official

AOR
SD

Sent 5/30
Sent 5/28

Y
Y

MAV
MAV

Scott
Vivian
Angela
Linda

Stringer
Ducat
Wright
Walton

Elected Official
Halstead
Halstead
Harlem Arts Alliance (HAA)

AOR

AOR

Sent 5/30

Y
Y
Y
N

Eric K.

Washington

Harlem Historian

EB

sent 6/3

Christine
Erin
Vicki
Katia
Ian
Richard
Kirsten
Patti
Luis
Kim
Richard

Coletta
Durkin
Been
Izyumova
Levy
Pinner
Shaw
Lieberman
Miranda
Ramos
Caruso

Hirshen Singer Epstein


Hirshen Singer Epstein
HPD
LIIF
LIIF
LIIF
LIIF
Mailman Foundation
MirRam
MirRam
Mountco

MAV
MAV
MAV

Sent 5/30
Sent 5/30

MAV
MAV
EB
EB
EB
MAV

Sent 5/30
Sent 5/30
Sent 5/28
Sent 5/28
Sent 5/30

Y
Y
Y
Y
Y
N
N
Y
Y
Y
Y

Aleksandra
Mario
Carlos

Chancy
Condeza
Moisa

Mountco
Mountco
Mountco

MAV
MAV
MAV

Sent 5/30
Sent 5/30
Sent 5/30

Y
Y
Y

Joel
Aideen
Bari
Madison
Tom
Michael
Jeremy
Lisa

Mounty
Mounty
Mounty
Mounty
Sinclair
Sinclair
Sinclair
Sperandio

Mountco
Mountco
Mountco
Mountco
Mountco
Mountco
Mountco
Mountco

MAV
MAV
MAV
MAV
MAV
MAV
MAV
MAV

Sent 5/30

Sent 5/30
Sent 5/30
Sent 5/30
Sent 5/30

Y
Y
Y
Y
Y
Y
Y
Y

Carl
Rocio

Meinhardt
Aranda-Alvarado

Mountco
Museum Advisory Board

SD

sent 5/28

Y
Y

Lowery
Elizabeth
Alan
Monah

Stokes Sims
de Leon Bhargava
Gettner
Gettner

Museum Advisory Board


Museum Trustee
Museum Trustee
Museum Trustee

SD
SD
SD
SD

sent 5/28
sent 5/28
sent 5/28
Sent 5/28

Y
Y
Y
Y

Marcia

Lynn Sells

sent 5/28

Sandra

Garcia-Betancourt

Museum Trustee
SD
Northern Manhattan Arts Alliance
(NoMAA)
AOR

Sent 5/30

Quenia

Abreu

Lawrence
Nilda
Mino
Alicin
Todd

Miles
Mesa
Mora
Williamson
Rader

NY Womens Chamber of
Commerce
NY Womens Chamber of
Commerce
NYS OTDA
People's Theatre Project
Raben Group
Rader Crews

Sheri

Sandler

Bill

AOR

Sent 5/30

AOR
MAV
AOR
MB
MAV

Sent 5/30
Sent 5/30
Sent 5/30
Sent 5/30
Sent 5/30

Y
N
Y
Y
Y

Reba Judith Sandler Foundation

EB

sent 6/3

Traylor

Richman Housing

MAV

Sent 5/30

Ruslan
Armir

Nagorny
Taraj

Rodkin
Seinuk

MAV
MAV

Sent 5/30
Sent 5/30

N
Y

Ghislaine
Bob
Susan
Susan
Carlos

Hermanuz
Abrams
Cahn
Halpern
Palacios

SH Design Committee
Sirus Fund
Sirus Fund
Sirus Fund
SLCE

EB
EB
EB
EB
MAV

sent 6/3
sent 5/30
sent 5/30
sent 5/30
Sent 5/30

Y
N
Y
Y
Y

Vanessa
Garima
Ted
Ben
Cynthia
Chris
Hope
Ken

Cardona
Mittal
Houghton
McDonnell
Stuart
Kasabach
Knight
Knuckles

Steven Winter
Steven Winter
Supportive Housing Network
Supportive Housing Network
Supportive Housing Network
Thomas J. Watson Foundation
UMEZ
UMEZ

MAV
MAV
EB
EB
EB
EB
SD
SD

Sent 5/30
Sent 5/30
Sent 5/30
Sent 5/30
Sent 5/30
sent 6/3
sent 5/30
sent 5/30

Y
Y
Y
Y
Y
N
Y
N

Verdery
Carmen
Sarah

Roosevelt
Vaszquez
Jankowski

UMEZ
UMEZ
Viking Global

SD
SD
EB

sent 5/30
Sent 5/30
sent 6/3

Y
Y
N

Gabriella
Michael

von Scheven
Galea

Von Architects
Zubatkin

MB
MAV

sent 6/3
Sent 5/30

Y
Y

Charlene
Jacqueline
Joyce
Shelby
Miek

Nieves
Gossens
Lawler
Miller
Declercq

Zubatkin

MAV
EB
SD
MB
EB

Sent 5/30
Sent 5/30
Sent 5/30
sent 6/3

Y
Y
Y
Y
Y

SHCMAS

Kathleen

Benson

Community Works

SD

From:
To:
Subject:
Date:

Norvell, Wiley
"jeremy@berlinrosen.com"
Re: Fwd: updated release for Monday
Saturday, June 07, 2014 12:08:22 PM

I'll handle and recirculate.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Saturday, June 07, 2014 11:55 AM
To: Norvell, Wiley
Subject: Fwd: updated release for Monday

Am I making edits or do you have it from here?


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: "Marshall, Catie (HPD)" <marshc@hpd.nyc.gov>
Date: June 7, 2014 at 10:32:23 AM EDT
To: "'jeremy@berlinrosen.com'" <jeremy@berlinrosen.com>, "Bederman,
Eric (HPD)" <bedermae@hpd.nyc.gov>, "'wnorvell@cityhall.nyc.gov'"
<wnorvell@cityhall.nyc.gov>
Cc: "'ekoch@council.nyc.gov'" <ekoch@council.nyc.gov>, "Morris, Juliet"
<morrisj@hpd.nyc.gov>, "Quart,David" <quartd@hpd.nyc.gov>
Subject: Re: updated release for Monday
I would like something -- actually insist on a mention -- in the lede that says clearly that
the development was financed by the city. How else does it get to be permanently
affordable? Please do not discount the amazing work done by HPD in making this
project reality. Ditto for the 3 million from the Council. That is a lot of Reso A.
This should be in the mayor's quote too, if possible.
Do you want a quote from Vicki in this?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, June 06, 2014 07:12 PM
To: Bederman, Eric (HPD); 'Norvell, Wiley' <WNorvell@cityhall.nyc.gov>; Marshall, Catie
(HPD)
Cc: Eric Koch (ekoch@council.nyc.gov) <ekoch@council.nyc.gov>; Morris, Juliet
Subject: RE: updated release for Monday

Filled in some quotes, additions in yellow due to issues w track changes.

From: Bederman, Eric (HPD) [mailto:bedermae@hpd.nyc.gov]

Sent: Friday, June 06, 2014 5:42 PM


To: 'Norvell, Wiley'; Marshall, Catie (HPD); Jeremy Soffin
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

HPD provided nearly $10 million in federal HOME funds. HPD also made a $2.9 million
allocation of 9% tax credits which were syndicated by Richman Capital Resources,
generating $29.7 million in tax credit equity. City Council Member Robert Jackson
sponsored $2 million in Reso A funds with another $1 million sponsored by the City
Councils Manhattan Delegation.
From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 5:40 PM
To: Marshall, Catie (HPD); Bederman, Eric (HPD); 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

Good catch J

From: Marshall, Catie (HPD) [mailto:marshc@hpd.nyc.gov]


Sent: Friday, June 06, 2014 5:40 PM
To: Bederman, Eric (HPD); Norvell, Wiley; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday
Importance: High

Is there a reason that the release does not mention the fact that the City funded this
project?

HPD Capital Commitments


HPD provided the following construction and permanent financing:
HPD HOME $ 9.972 M
City Capital Reso A* $ 3 M

* $2M from Councilmember Jackson and $1M from the Manhattan


Delegation

HPD also made a $2.9M allocation of 9% tax credits. Richman Housing Resources acted as tax credit
syndicator.

From: Bederman, Eric (HPD)


Sent: Friday, June 06, 2014 5:34 PM
To: 'Norvell, Wiley'; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Marshall, Catie (HPD); Morris, Juliet
Subject: RE: updated release for Monday

Adding Catie and Juliet since Ill be away until next Tuesday.

From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]


Sent: Friday, June 06, 2014 5:31 PM
To: 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Bederman, Eric (HPD)
Subject: updated release for Monday

Jeremy et al,
Attached is the release with a few edits. Wed like to send this out from City Hall.

Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

From:
To:
Subject:
Date:

Jeremy Soffin
Norvell, Wiley
Re: updated release for Monday
Saturday, June 07, 2014 12:17:21 PM

Cool pls let me know if you need anything from us.


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 7, 2014, at 12:08 PM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:
I'll handle and recirculate.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Saturday, June 07, 2014 11:55 AM
To: Norvell, Wiley
Subject: Fwd: updated release for Monday

Am I making edits or do you have it from here?


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: "Marshall, Catie (HPD)" <marshc@hpd.nyc.gov>
Date: June 7, 2014 at 10:32:23 AM EDT
To: "'jeremy@berlinrosen.com'" <jeremy@berlinrosen.com>,
"Bederman, Eric (HPD)" <bedermae@hpd.nyc.gov>,
"'wnorvell@cityhall.nyc.gov'" <wnorvell@cityhall.nyc.gov>
Cc: "'ekoch@council.nyc.gov'" <ekoch@council.nyc.gov>,
"Morris, Juliet" <morrisj@hpd.nyc.gov>, "Quart,David"
<quartd@hpd.nyc.gov>
Subject: Re: updated release for Monday
I would like something -- actually insist on a mention -- in the lede that
says clearly that the development was financed by the city. How else does
it get to be permanently affordable? Please do not discount the amazing
work done by HPD in making this project reality. Ditto for the 3 million
from the Council. That is a lot of Reso A.
This should be in the mayor's quote too, if possible.
Do you want a quote from Vicki in this?


From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Friday, June 06, 2014 07:12 PM
To: Bederman, Eric (HPD); 'Norvell, Wiley' <WNorvell@cityhall.nyc.gov>;
Marshall, Catie (HPD)
Cc: Eric Koch (ekoch@council.nyc.gov) <ekoch@council.nyc.gov>; Morris,
Juliet
Subject: RE: updated release for Monday

Filled in some quotes, additions in yellow due to issues w track changes.

From: Bederman, Eric (HPD) [mailto:bedermae@hpd.nyc.gov]


Sent: Friday, June 06, 2014 5:42 PM
To: 'Norvell, Wiley'; Marshall, Catie (HPD); Jeremy Soffin
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

HPD provided nearly $10 million in federal HOME funds. HPD also made a
$2.9 million allocation of 9% tax credits which were syndicated by Richman
Capital Resources, generating $29.7 million in tax credit equity. City
Council Member Robert Jackson sponsored $2 million in Reso A funds with
another $1 million sponsored by the City Councils Manhattan Delegation.
From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 5:40 PM
To: Marshall, Catie (HPD); Bederman, Eric (HPD); 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

Good catch J

From: Marshall, Catie (HPD) [mailto:marshc@hpd.nyc.gov]


Sent: Friday, June 06, 2014 5:40 PM
To: Bederman, Eric (HPD); Norvell, Wiley; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday
Importance: High

Is there a reason that the release does not mention the fact that the City
funded this project?

HPD Capital Commitments


HPD provided the following construction and permanent financing:
HPD HOME $ 9.972 M
City Capital Reso A* $ 3 M

* $2M from Councilmember Jackson and $1M from the


Manhattan Delegation

HPD also made a $2.9M allocation of 9% tax credits. Richman Housing Resources

acted as tax credit syndicator.

From: Bederman, Eric (HPD)


Sent: Friday, June 06, 2014 5:34 PM
To: 'Norvell, Wiley'; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Marshall, Catie (HPD); Morris, Juliet
Subject: RE: updated release for Monday

Adding Catie and Juliet since Ill be away until next Tuesday.
From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 5:31 PM
To: 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Bederman, Eric (HPD)
Subject: updated release for Monday

Jeremy et al,
Attached is the release with a few edits. Wed like to send this out from
City Hall.

Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

From:
To:
Subject:
Date:

Jeremy Soffin
de Alwis, Ronalie
Fwd: Site conditions
Saturday, June 07, 2014 1:58:54 PM

What's your preference?


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Melissa Benson <mbenson@broadwayhousing.org>
Date: June 7, 2014 at 1:51:27 PM EDT
To: Jaclyn Kessel <Jaclyn@berlinrosen.com>, Jeremy Soffin
<jeremy@berlinrosen.com>, Madeline Kaye
<Madeline.Kaye@berlinrosen.com>
Subject: Site conditions
Plaza is in good shape. Looks like contractor can take down wood fence
along St Nick very early Monday morning and replace it after the event.
Visual would be great but site will be exposed to street. Will send photos
now. Thoughts?
Melissa Benson
Director of Development
Broadway Housing Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204

From:
To:
Subject:
Date:

de Alwis, Ronalie
"jeremy@berlinrosen.com"
Re: Fwd: Site conditions
Saturday, June 07, 2014 2:01:00 PM

Let's keep it up so we aren't exposing the whole site to open public. If we can cover with tarp and
murals, that would be my preference. Thankyou.

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Saturday, June 07, 2014 01:58 PM
To: de Alwis, Ronalie
Subject: Fwd: Site conditions

What's your preference?

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Melissa Benson <mbenson@broadwayhousing.org>
Date: June 7, 2014 at 1:51:27 PM EDT
To: Jaclyn Kessel <Jaclyn@berlinrosen.com>, Jeremy Soffin
<jeremy@berlinrosen.com>, Madeline Kaye
<Madeline.Kaye@berlinrosen.com>
Subject: Site conditions
Plaza is in good shape. Looks like contractor can take down wood fence
along St Nick very early Monday morning and replace it after the event.
Visual would be great but site will be exposed to street. Will send photos
now. Thoughts?
Melissa Benson
Director of Development
Broadway Housing Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204

From:
To:
Subject:
Date:

Jeremy Soffin
de Alwis, Ronalie
Fwd: Sugar hill
Saturday, June 07, 2014 2:54:19 PM

They can take the fence down very quickly on Monday morning. So just let me know
what time you want to stop by tomorrow and we can make a call once you've seen
it again.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: "Melissa Benson" <mbenson@broadwayhousing.org>
To: "Jaclyn Kessel" <Jaclyn@berlinrosen.com>, "Jeremy Soffin"
<jeremy@berlinrosen.com>, "Madeline Kaye"
<Madeline.Kaye@berlinrosen.com>
Subject: Sugar hill

Melissa Benson
Director of Development
Broadway Housing Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204

From:
To:
Subject:
Date:

de Alwis, Ronalie
"jeremy@berlinrosen.com"
Re: Fwd: Sugar hill
Saturday, June 07, 2014 3:07:48 PM

Can you send a photo of the site facing the 155th side and more of a panoramic view?

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Saturday, June 07, 2014 02:54 PM
To: de Alwis, Ronalie
Subject: Fwd: Sugar hill

They can take the fence down very quickly on Monday morning. So just let me know
what time you want to stop by tomorrow and we can make a call once you've seen
it again.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: "Melissa Benson" <mbenson@broadwayhousing.org>
To: "Jaclyn Kessel" <Jaclyn@berlinrosen.com>, "Jeremy Soffin"
<jeremy@berlinrosen.com>, "Madeline Kaye"
<Madeline.Kaye@berlinrosen.com>
Subject: Sugar hill

Melissa Benson
Director of Development

Broadway Housing Communities


583 Riverside Drive
New York, NY 10031
212.568.2030 x204

From:
To:
Subject:
Date:

Jeremy Soffin
de Alwis, Ronalie
Fwd: Sugar Hill photos
Saturday, June 07, 2014 3:11:44 PM

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: "Melissa Benson" <mbenson@broadwayhousing.org>
To: "Jaclyn Kessel" <Jaclyn@berlinrosen.com>, "Jeremy Soffin"
<jeremy@berlinrosen.com>, "Madeline Kaye"
<Madeline.Kaye@berlinrosen.com>
Subject: Sugar Hill photos

Melissa Benson
Director of Development
Broadway Housing Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204

From:
To:
Subject:
Date:

Jeremy Soffin
de Alwis, Ronalie
Fwd: Fence
Saturday, June 07, 2014 3:13:00 PM

It does look tiered in this photo


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: "Melissa Benson" <mbenson@broadwayhousing.org>
To: "Jaclyn Kessel" <Jaclyn@berlinrosen.com>, "Jeremy Soffin"
<jeremy@berlinrosen.com>, "Madeline Kaye"
<Madeline.Kaye@berlinrosen.com>
Subject: Fence

Melissa Benson
Director of Development
Broadway Housing Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204

From:
To:
Cc:
Subject:
Date:

Norvell, Wiley
Marshall, Catie (HPD); "jeremy@berlinrosen.com"; Bederman, Eric (HPD)
"ekoch@council.nyc.gov"; Morris, Juliet; Quart,David
Re: updated release for Monday
Saturday, June 07, 2014 7:15:45 PM

Catiedoes this first paragraph work as rewritten here?

New York Mayor Bill de Blasio and New York City Council speaker Melissa Mark-Viverito
joined with community leaders, affordable housing lenders and neighborhood elected officials on
Mondayto celebrate Broadway Housing Communities (BHC) newSugar Hill Developmentas it
nears completion. The project was financed by the Department of Housing Preservation and
Development, which dedicated $10 million in HOME funds and $3 million in tax credits, and
addition to $3 million in capital funding from the City Council.
From: <Marshall>, "Catie (HPD)" <marshc@hpd.nyc.gov>
Date: Saturday, June 7, 2014 at 10:32 AM
To: "'jeremy@berlinrosen.com'" <jeremy@berlinrosen.com>, "Bederman, Eric (HPD)"
<bedermae@hpd.nyc.gov>, Wiley Norvell <wnorvell@cityhall.nyc.gov>
Cc: Eric Koch <ekoch@council.nyc.gov>, "Morris, Juliet" <morrisj@hpd.nyc.gov>, David Quart
<quartd@hpd.nyc.gov>
Subject: Re: updated release for Monday
I would like something -- actually insist on a mention -- in the lede that says clearly that the
development was financed by the city. How else does it get to be permanently affordable? Please
do not discount the amazing work done by HPD in making this project reality. Ditto for the 3 million
from the Council. That is a lot of Reso A.
This should be in the mayor's quote too, if possible.
Do you want a quote from Vicki in this?

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Friday, June 06, 2014 07:12 PM
To: Bederman, Eric (HPD); 'Norvell, Wiley' <WNorvell@cityhall.nyc.gov>; Marshall, Catie (HPD)
Cc: Eric Koch (ekoch@council.nyc.gov) <ekoch@council.nyc.gov>; Morris, Juliet
Subject: RE: updated release for Monday

Filled in some quotes, additions in yellow due to issues w track changes.

From: Bederman, Eric (HPD) [mailto:bedermae@hpd.nyc.gov]


Sent: Friday, June 06, 2014 5:42 PM
To: 'Norvell, Wiley'; Marshall, Catie (HPD); Jeremy Soffin
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

HPD provided nearly $10 million in federal HOME funds. HPD also made a $2.9 million allocation of

9% tax credits which were syndicated by Richman Capital Resources, generating $29.7 million in tax
credit equity. City Council Member Robert Jackson sponsored $2 million in Reso A funds with another
$1 million sponsored by the City Councils Manhattan Delegation.
From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 5:40 PM
To: Marshall, Catie (HPD); Bederman, Eric (HPD); 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday

Good catch J

From: Marshall, Catie (HPD) [mailto:marshc@hpd.nyc.gov]


Sent: Friday, June 06, 2014 5:40 PM
To: Bederman, Eric (HPD); Norvell, Wiley; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Morris, Juliet
Subject: RE: updated release for Monday
Importance: High

Is there a reason that the release does not mention the fact that the City funded this project?

HPD Capital Commitments


HPD provided the following construction and permanent financing:
HPD HOME $ 9.972 M
City Capital Reso A* $ 3 M

* $2M from Councilmember Jackson and $1M from the Manhattan Delegation

HPD also made a $2.9M allocation of 9% tax credits. Richman Housing Resources acted as tax credit syndicator.

From: Bederman, Eric (HPD)


Sent: Friday, June 06, 2014 5:34 PM
To: 'Norvell, Wiley'; 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Marshall, Catie (HPD); Morris, Juliet
Subject: RE: updated release for Monday

Adding Catie and Juliet since Ill be away until next Tuesday.
From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 5:31 PM
To: 'Jeremy Soffin'
Cc: Eric Koch (ekoch@council.nyc.gov); Bederman, Eric (HPD)
Subject: updated release for Monday

Jeremy et al,
Attached is the release with a few edits. Wed like to send this out from City Hall.

Wiley Norvell
Deputy Press Secretary

Office of New York City Mayor Bill de Blasio


(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

From:
To:
Cc:
Subject:
Date:

de Alwis, Ronalie
Jeremy Soffin
Martin, Rachel
Re: Sugar hill
Sunday, June 08, 2014 8:04:44 AM

Great, thanks!
Sent from my iPhone
On Jun 8, 2014, at 7:49 AM, "Jeremy Soffin" <jeremy@berlinrosen.com> wrote:
Perfect
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 8, 2014, at 7:34 AM, "de Alwis, Ronalie"
<rdealwis@cityhall.nyc.gov> wrote:
Sure, is 4:30/5:00 too late?
Sent from my iPhone
On Jun 8, 2014, at 7:25 AM, "Jeremy Soffin"
<jeremy@berlinrosen.com> wrote:
Looking like rain is a real possibility for tomorrow.
Can you make it over today to go through rain
plan in more detail?
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)

From: Jeremy Soffin


[mailto:jeremy@berlinrosen.com]
Sent: Saturday, June 07, 2014 02:54 PM
To: de Alwis, Ronalie
Subject: Fwd: Sugar hill

They can take the fence down very


quickly on Monday morning. So just let
me know what time you want to stop
by tomorrow and we can make a call
once you've seen it again.

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: "Melissa Benson"
<mbenson@broadwayhousing.org
>
To: "Jaclyn Kessel"
<Jaclyn@berlinrosen.com>,
"Jeremy Soffin"
<jeremy@berlinrosen.com>,
"Madeline Kaye"
<Madeline.Kaye@berlinrosen.com
>
Subject: Sugar hill

Melissa Benson
Director of Development
Broadway Housing
Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204

From:
To:
Subject:
Date:

Norvell, Wiley
Jeremy Soffin
Re: Day books
Sunday, June 08, 2014 11:08:07 AM

Our preference would be for it do be announced via the mayors public


schedule which goes out late afternoon (which winds up on all daybooks).
If there are housing/real-estate reporters you want to heads-up ahead of
time, thats a-ok by us. Just make clear its for planning purposes only.
On 6/8/14, 9:52 AM, "Jeremy Soffin" <jeremy@berlinrosen.com> wrote:
>Do you mind if we put the event on the various day books?
>
>Jeremy Soffin
>BerlinRosen Public Affairs
>646-200-5318 (o)
>917-860-9076 (c)

From:
To:
Subject:
Date:

Norvell, Wiley
"jeremy@berlinrosen.com"
Re: how would you answer this Q?
Sunday, June 08, 2014 11:49:23 AM

Got it. Thanks!

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Sunday, June 08, 2014 11:29 AM
To: Norvell, Wiley
Subject: Re: how would you answer this Q?

It's an opportunity to preview and celebrate the building while we can tour it without
disrupting tenants.
(But really it was intended as a ribbon cutting but without the building really finished
everyone felt more comfortable calling it a preview. There's an art exhibition
opening in the building 6/25 -- originally scheduled for 6/11 -- and we needed to do
the event before that).
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 8, 2014, at 11:15 AM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:
Q. This isnt a groundbreaking or a ribbon cutting or a ground-breaking, why stand here today?
A.

From:
To:
Subject:
Date:

Norvell, Wiley
Jeremy Soffin
Re: Latest run of show
Sunday, June 08, 2014 12:43:56 PM

Can you send me a revised run of show without Alicia or Vicki speaking?

From: Jeremy Soffin <jeremy@berlinrosen.com>


Date: Friday, June 6, 2014 at 6:25 PM
To: Wiley Norvell <wnorvell@cityhall.nyc.gov>
Subject: Fwd: Latest run of show

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:

From: Jaclyn Kessel <Jaclyn@berlinrosen.com>


Date: June 6, 2014 at 6:21:38 PM EDT
To: Melissa Benson <mbenson@broadwayhousing.org>
Cc: Jeremy Soffin <jeremy@berlinrosen.com>, Madeline Kaye
<Madeline.Kaye@berlinrosen.com>
Subject: Latest run of show

Hi Melissa,
Here's the latestrun of show, accounting for Stringer's desire to be moved up, and the
removal of Levine and Rodriguez.
Thanks,
Jackie

From:
To:
Cc:
Subject:
Date:

Madeline Kaye
Martin, Rachel
de Alwis, Ronalie; Melissa Benson; Jeremy Soffin
Re: Today"s walkthrough
Sunday, June 08, 2014 12:55:15 PM

Me too-- flexible this afternoon.


Sent from my iPhone
> On Jun 8, 2014, at 12:46 PM, "Martin, Rachel" <RMartin@cityhall.nyc.gov> wrote:
>
> Works for me
>
> -----Original Message----> From: de Alwis, Ronalie
> Sent: Sunday, June 08, 2014 12:46 PM
> To: Melissa Benson
> Cc: jeremy@berlinrosen.com; Madeline.Kaye@berlinrosen.com; Martin, Rachel
> Subject: Re: Today's walkthrough
>
> Hi all,
>
> Can we do 4:00pm? Got done with staffing the Mayor earlier than expected.
>
> Thanks,
> Ronalie
>
> Sent from my iPhone
>
>> On Jun 8, 2014, at 12:13 PM, "Melissa Benson" <mbenson@broadwayhousing.org> wrote:
>>
>> perfect
>>
>> Cell 718.938.9050
>>
>> Melissa Benson
>> Director of Development
>> Broadway Housing Communities
>> 583 Riverside Drive
>> New York, NY 10031
>> 212.568.2030 x204
>>
>>> On Jun 8, 2014, at 12:05 PM, "de Alwis, Ronalie" <rdealwis@cityhall.nyc.gov> wrote:
>>>
>>> Would 5:00pm work for everyone?
>>>
>>> Just need to so a quick tour of the rain site.
>>>
>>>
>>>
>>> Ronalie de Alwis
>>> Deputy Director of Advance
>>> Office of the Mayor
>>> City of New York
>>> Cell:347-952-9525
>>>
>>> ----- Original Message -----

>>> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


>>> Sent: Sunday, June 08, 2014 12:01 PM
>>> To: de Alwis, Ronalie; Melissa Benson <mbenson@broadwayhousing.org>; Madeline Kaye
<Madeline.Kaye@berlinrosen.com>
>>> Subject: Today's walkthrough
>>>
>>> Ronalie: Connecting you directly to Melissa from BHC and Madeline from my office, who will be
there later this afternoon.
>>> Just please confirm for everyone when you know exactly what time you want to meet. Thanks!
>>>
>>> Jeremy Soffin
>>> BerlinRosen Public Affairs
>>> 646-200-5318 (o)
>>> 917-860-9076 (c)

From:
To:
Subject:
Date:
Attachments:

Norvell, Wiley
Jeremy Soffin
Re: any more quotes?
Sunday, June 08, 2014 3:22:44 PM
PressRelease CV Sunday.docx

Attached
On 6/8/14, 2:47 PM, "Jeremy Soffin" <jeremy@berlinrosen.com> wrote:
>Let me check. Which ones are we missing from the version you have?
>
>Jeremy Soffin
>BerlinRosen Public Affairs
>646-200-5318 (o)
>917-860-9076 (c)
>
>> On Jun 8, 2014, at 2:19 PM, "Norvell, Wiley"
>><WNorvell@cityhall.nyc.gov> wrote:
>>
>>

For Immediate Release: Monday, June 9


Contact: Madeline Kaye, madeline.kaye@berlinrosen.com, (646) 200-5297/cell: (646)
369-8226
MAYOR DE BLASIO AND COUNCIL SPEAKER MARK-VIVERITO JOIN
BROADWAY HOUSING COMMUNITIES TO PREVIEW INNOVATIVE
SUGAR HILL DEVELOPMENT
Historic community revitalization initiative brings world-class David Adjaye design to
permanently affordable housing, brand new childrens museum and unique early
childhood education center
New York Mayor Bill de Blasio and New York City Council speaker Melissa MarkViverito joined with community leaders, affordable housing lenders and neighborhood
elected officials on Monday to celebrate Broadway Housing Communities (BHC)
new Sugar Hill Development as it nears completion. The project was financed by the
Department of Housing Preservation and Development, which dedicated $10 million in
HOME funds and $3 million in tax credits, and addition to $3 million in capital funding
from the City Council.
Designed by world-renowned architect David Adjaye, the development brings together
permanently affordable housing, high quality early childhood education and a new
cultural institution to combat deep poverty and revitalize community.
Later this summer, tenants will begin moving into the buildings 124 permanently
affordable units. Fifty apartments will be affordable for families earning below $41,500
for a family of four, and 12 will serve those earning less than $24,900 for a family of
four. Twenty-five apartments will be set aside for homeless New Yorkers. By creating
permanently affordable homes for the lowest-income New Yorkers, Sugar Hill embodies
Broadway Housing Communities belief that permanent, safe, and affordable housing is
the foundation for rebuilding lives and creating vibrant communities.
Supporting the Mayors additional commitment to expand access to early education for
all NYC four-year-olds, BHCs Sugar Hill Museum Preschool, opening in September,
will serve up to 100 young children ages 2 to 5including three universal prekindergarten classrooms serving 54 four-year-olds in full-day sessions.
All Sugar Hill Museum Preschool programs will be fully integrated with the on-site
Sugar Hill Childrens Museum of Art & Storytelling. The cultural capstone of the Sugar
Hill Development, the 17,000 square foot Museum will serve as a resource to both the
Sugar Hill Museum Preschool and the wider community. Children enrolled in this
school in a museum will engage with art as a permanent part of the curriculum,
fostering the next generation of Sugar Hill artists and innovators.
This is the kind of ground-up planning that build community and it going to help us
achieve our goal of building and preserving 200,000 affordable units in the decade ahead.

This is a project that genuinely meets the needs of this neighborhood, from affordable
housing for those struggling to make ends meet to high-quality early education that will
give kids here the best start in life. We are thrilled to work with BHC and community
partners to see it completed, said New York City Mayor Bill de Blasio.
"I congratulate Broadway Housing Communities on the opening of their Sugar Hill
development today," Melissa Mark-Viverito, New York City Council Speaker said.
"This building will not only give more than 120 families a place to call home but provide
them with resources to thrive through nonprofit programs. This is a great accomplishment
and I look forward to seeing new residents move in."
The Sugar Hill Development builds on what Broadway Housing Communities has
learned over thirty years as an innovator in supportive housingthat permanent, safe and
affordable housing is the foundation for rebuilding lives and creating vibrant
communities centered around arts and education, said Ellen Baxter, Founder and
Executive Director of Broadway Housing Communities, a nonprofit pioneer of
community-based solutions to poverty and homelessness. At the same time, we know
that Mayor de Blasio, with his deep commitment to affordable housing and equality, will
be an incredible champion of this model to elevate the lives of all New Yorkers.
The Sugar Hill Development brings world-class architecture to West Harlem in a way
that has been shaped by the neighborhood and represents its tremendous history. Situated
within the historic Sugar Hill district, the building embraces the areas heritage as the
epicenter of the Harlem Renaissance.
The Sugar Hill Development is a new typology for affordable housing, with its mixed
program of museum space, community facilities, offices and apartments. It has been
incredibly exciting to work on this project with Broadway Housing Communities, and to
engage with the cultural, social and physical fabric of Harlem said David Adjaye,
Principal of Adjaye Associates and Sugar Hill Development architect. My hope is that
the building perched high on Coogans Bluff will offer a symbol of civic pride and
will be a valued new resource for the neighborhood.
I am so happy that Broadway Housing Communities Sugar Hill Development is
opening today, having supported it since its inception, Scott Stringer, New York City
Comptroller said. It is smart development like this that truly provides long term
solutions to poverty in our City. Broadway Housing Communities deserves praise for
their hard work to end inequality and provide educational and cultural resources to the
community.<<<AWAITING FINAL APPROVAL from Kim>>
"I congratulate BHC and all our partners on the opening of the Sugar Hill
development, said HPD Commissioner Vicki Been. Not only will this
project provide permanently affordable housing for low-income families,
it will also add indispensable cultural and community facilities that
will contribute to the vibrancy and diversity of the neighborhood and
ensure that it continues to thrive.

While touring the site, the group had the opportunity to preview "Sugar Metropolis, the
first of twenty-two art installations in the exhibition "If You Build It" at Sugar Hill
curated by No Longer Empty, and presented in partnership with Broadway Housing
Communities. The exhibition, free and open to the public, will be on multiple
floors in the building from June 26 to August 10.
No Longer Empty is excited to be invited by Broadway Housing Communities to stage a
site-specific exhibition that celebrates the mission of the Sugar Hill Project and captures
our shared commitment to bring together art, education, and community to enrich
everyday lives, said Manon Slome, President and Chief Curator, No Longer
Empty. Artworks, by internationally acclaimed artists, emerging and local artists,
educators, and community groups, will engage thousands of visitors to learn about Sugar
Hill - from its rich legacy and the Harlem Renaissance to its current creative
communities, as well as address issues facing Sugar Hill and cities worldwide.
Public officials praised the project's vision.
Broadway Housing Communities has done something incredible, Ydanis Rodriguez,
10th District City Councilmember said. Innovation in affordable housing and
community development is what we need to ensure our neighborhoods flourish this
new Sugar Hill development will do just that with the entire community benefiting from
the Museum.
I am so proud to celebrate the opening of the new Sugar Hill development in my District
today, Councilmember Inez Dickens, 9th District said. Not only will more than 120
families benefit from the new Sugar Hill development but the entire community will. I
applaud Broadway Housing Communities on their seventh successful community driven
project and I look forward to celebrating their next opening.
Responsible economic development will end inequality in our City, and the Sugar Hill
development will provide affordable housing and desperately needed community
programming all in one remarkable location, Mark Levine, City Council Member 7th
District said. Broadway Housing Communities has created a place where families wont
just live or sleep but rather a place that will foster a deeper connection to their
community. The opening of this new complex is a wonderful event and I am deeply
honored to be here today.
"The Sugar Hill Development is hugely important for this community," Assemblyman
Denny Farrell, Jr. said. "Broadway Housing Communities has created a unique space
for residents and neighbors alike. I am proud to be here today."

I am so thankful to see the transformative effects of the project on my beloved


childhood neighborhood. said the Rev. Georgiette Morgan-Thomas, Chair of
Community Board 9.

In assembling the financing for the $80.2 million dollar project, Broadway Housing
Communities received foundation gifts from the Sirus Fund, New York Community
Trust and the Oak foundation among others, as well as government funding and private
support from Capital One Bank, which provided $36.5 Million dollars in equity as well as
a $25 Million dollar construction loan.
The project also received awards from both Federal Home Loan Bank of New York
through member bank HSBC, and the Federal Home Loan Bank of Atlanta through
Capital One Bank. The Mulford Foundation and Deutsche Bank Foundation provided
seed capital for pre-development costs.
We are thrilled to serve as the lead bank for a development that will enrich the Sugar
Hill neighborhood with new, affordable housing and facilities that will foster education,
cultural arts and community development. This development is a beautiful place for
residents to live, work, and thrive, said Laura Bailey, Managing Vice President,
Community Development Finance, Capital One Bank. At Capital One Bank, we
believe investing in affordable housing is about more than financing new construction.
Its about investing in economic opportunities for individuals, families and communities.
As such, were proud to provide over $25 million construction loan and $36.5 million in
equity, including New Markets Tax Credits, to support the Sugar Hill community.
Quote said Susan U. Halpern, President of the Sirus Fund.
"Quote" said William Traylor, of Richman Housing Resources.
The legal community stepped in to provide Broadway Housing Communities with probono counsel, allowing the project to move forward. Sidley Austin represented Broadway
Housing Community in pre-development and acquisition; Kramer Levin Naftalis &
Frankel provided legal counsel surrounding rezoning and land use; and Paul Hastings
represented Broadway Housing with transactional and contractual issues.
Upcoming events at the Sugar Hill Development include the launch of the universal prekindergarten program and the unveiling of the Sugar Hill Childrens Museum of Art &
Storytelling, both opening this fall.
###
About Broadway Housing Communities
The mission of Broadway Housing Communities (BHC), a nonprofit formed in 1983, has
evolved over three decades from pioneering housing solutions for the homeless to a more
comprehensive community-based strategy serving children and families in deep
generational poverty with housing, early childhood education and cultural
opportunities. Based in the neighborhoods of West Harlem and Washington Heights,
where over 70% of children are born into poverty, BHC has sponsored and manages six
residential buildings, two community art galleries, and a licensed early childhood center.

The evolution of BHCs work began in the early 80s, demonstrating an integrated
approach to supportive housing for single homeless individuals. Housing children and
families in the 1990s revealed the depth of educational needs and the benefits of cultural
arts initiatives to enriching and sustaining healthy residential communities. Dorothy Day
Apartments, BHCs sixth building, completed in 2003, includes an art gallery and an
Early Childhood Education Center for resident and neighborhood preschool children that
has served over three hundred children and families.

From:
To:
Cc:
Subject:
Date:

Jeremy Soffin
Norvell, Wiley
Negash, Dabash
Re: Broadway Attendees
Sunday, June 08, 2014 5:23:38 PM

The list I sent you a couple hours ago is latest I know. Which speakers are in
question?
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 8, 2014, at 5:20 PM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:
Jeremycan you confirm latest list of speakerswe have some confusion
on our team.
From: <Negash>, Dabash <DNegash@cityhall.nyc.gov>
Date: Sunday, June 8, 2014 at 5:06 PM
To: Wiley Norvell <wnorvell@cityhall.nyc.gov>
Subject: FW: Broadway Attendees
Also Just so Im clear, the list of elected officials you have on your list that are
speaking are the only confirmed ones as of today? The attached list they sent to SG on
Saturday has a few others, so just want to get this straight for the Mayors list. Thanks.

From: Grybauskas, Stefan


Sent: Saturday, June 07, 2014 10:44 AM
To: Schnake-Mahl, Gabriel; Negash, Dabash
Subject: Fw: Broadway Attendees

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Saturday, June 07, 2014 07:23 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Attendees

Here you go.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, June 06, 2014 4:53 PM
To: Jeremy Soffin
Subject: Broadway Attendees

Jeremy,

Can you send over a list of everyone invited/dignitaries/elected officials in attendance


at the Broadway Communities event?

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From:
To:
Cc:
Subject:
Date:
Attachments:

Jeremy Soffin
Negash, Dabash
Norvell, Wiley
RE: Broadway Attendees
Sunday, June 08, 2014 5:43:39 PM
Copy of BroadwayHousingCommunities RunofShow sunday.xlsx

Here you go, the same as you had plus Scott and Gale.

From: Negash, Dabash [mailto:DNegash@cityhall.nyc.gov]


Sent: Sunday, June 08, 2014 5:28 PM
To: Jeremy Soffin
Cc: Norvell, Wiley
Subject: RE: Broadway Attendees

I see Scott and Gale, but do not have them down as speakers. Yes, latest would be great, thanks.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Sunday, June 08, 2014 5:26 PM
To: Negash, Dabash
Cc: Norvell, Wiley
Subject: Re: Broadway Attendees

We had Stringer too. Let me resend our latest.


We were told Ydanis and Levine had a budget hearing to attend.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 8, 2014, at 5:22 PM, "Negash, Dabash" <DNegash@cityhall.nyc.gov> wrote:
Hi Jeremy we currently have the below folks (in that order). I also saw Ydanis
Rodriguez and Mark Levine on the list you sent to Stefan yesterday. Are these two
Council Members still confirmed as well and are just not speaking?

SPEAKERS (In Order)


Ellen Baxter
Mayor
Council Speaker Melissa Mark-Viverito
David Adjaye
Assembly Member Herman Farrell
Former Council Member Robert Jackson
Reverend Georgette Morgan-Thomas

From: Norvell, Wiley


Sent: Sunday, June 08, 2014 5:21 PM
To: Negash, Dabash
Cc: Jeremy Soffin
Subject: Re: Broadway Attendees

Jeremycan you confirm latest list of speakerswe have some confusion on our team.

From: <Negash>, Dabash <DNegash@cityhall.nyc.gov>


Date: Sunday, June 8, 2014 at 5:06 PM
To: Wiley Norvell <wnorvell@cityhall.nyc.gov>
Subject: FW: Broadway Attendees

Also Just so Im clear, the list of elected officials you have on your list that are
speaking are the only confirmed ones as of today? The attached list they sent to SG on
Saturday has a few others, so just want to get this straight for the Mayors list. Thanks.

From: Grybauskas, Stefan


Sent: Saturday, June 07, 2014 10:44 AM
To: Schnake-Mahl, Gabriel; Negash, Dabash
Subject: Fw: Broadway Attendees

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Saturday, June 07, 2014 07:23 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Attendees

Here you go.

From: Grybauskas, Stefan [mailto:SGrybauskas@cityhall.nyc.gov]


Sent: Friday, June 06, 2014 4:53 PM
To: Jeremy Soffin
Subject: Broadway Attendees

Jeremy,

Can you send over a list of everyone invited/dignitaries/elected officials in attendance


at the Broadway Communities event?

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180

Cell: 347-515-5874

From:
To:
Cc:
Subject:
Date:

Negash, Dabash
"Jeremy Soffin"
Norvell, Wiley
RE: Broadway Attendees
Sunday, June 08, 2014 6:02:15 PM

Np. Thank you!

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Sunday, June 08, 2014 5:55 PM
To: Negash, Dabash
Cc: Norvell, Wiley
Subject: Re: Broadway Attendees

Yes! Sorry for confusion.

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 8, 2014, at 5:51 PM, "Negash, Dabash" <DNegash@cityhall.nyc.gov> wrote:
Got it. Final list:

SPEAKERS (In Order)


Ellen Baxter
Mayor
Council Speaker Melissa Mark-Viverito
Comptroller Scott Stringer
David Adjaye
Manhattan Borough President Gale Brewer
Assembly Member Herman Farrell
Former Council Member Robert Jackson
Reverend Georgette Morgan-Thomas

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Sunday, June 08, 2014 5:49 PM
To: Negash, Dabash
Cc: Norvell, Wiley
Subject: Re: Broadway Attendees

He is on there, that cell is acting funny so you have to scroll over it to see the name.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)

On Jun 8, 2014, at 5:47 PM, "Negash, Dabash" <DNegash@cityhall.nyc.gov> wrote:


Ok got it. So this means Former CM Robert Jackson is not attending,
correct? See that he is no longer on your list as a speaker.

Thanks,
Dabash

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Sunday, June 08, 2014 5:44 PM
To: Negash, Dabash
Cc: Norvell, Wiley
Subject: RE: Broadway Attendees

Here you go, the same as you had plus Scott and Gale.

From: Negash, Dabash [mailto:DNegash@cityhall.nyc.gov]


Sent: Sunday, June 08, 2014 5:28 PM
To: Jeremy Soffin
Cc: Norvell, Wiley
Subject: RE: Broadway Attendees

I see Scott and Gale, but do not have them down as speakers. Yes, latest
would be great, thanks.

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Sunday, June 08, 2014 5:26 PM
To: Negash, Dabash
Cc: Norvell, Wiley
Subject: Re: Broadway Attendees

We had Stringer too. Let me resend our latest.


We were told Ydanis and Levine had a budget hearing to attend.
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
On Jun 8, 2014, at 5:22 PM, "Negash, Dabash"
<DNegash@cityhall.nyc.gov> wrote:
Hi Jeremy we currently have the below folks (in that
order). I also saw Ydanis Rodriguez and Mark Levine on the
list you sent to Stefan yesterday. Are these two Council
Members still confirmed as well and are just not speaking?


SPEAKERS (In Order)
Ellen Baxter
Mayor
Council Speaker Melissa Mark-Viverito
David Adjaye
Assembly Member Herman Farrell
Former Council Member Robert Jackson
Reverend Georgette Morgan-Thomas

From: Norvell, Wiley


Sent: Sunday, June 08, 2014 5:21 PM
To: Negash, Dabash
Cc: Jeremy Soffin
Subject: Re: Broadway Attendees

Jeremycan you confirm latest list of speakerswe have some


confusion on our team.

From: <Negash>, Dabash <DNegash@cityhall.nyc.gov>


Date: Sunday, June 8, 2014 at 5:06 PM
To: Wiley Norvell <wnorvell@cityhall.nyc.gov>
Subject: FW: Broadway Attendees

Also Just so Im clear, the list of elected officials you have


on your list that are speaking are the only confirmed ones as
of today? The attached list they sent to SG on Saturday has a
few others, so just want to get this straight for the Mayors
list. Thanks.

From: Grybauskas, Stefan


Sent: Saturday, June 07, 2014 10:44 AM
To: Schnake-Mahl, Gabriel; Negash, Dabash
Subject: Fw: Broadway Attendees

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Saturday, June 07, 2014 07:23 AM
To: Grybauskas, Stefan
Subject: RE: Broadway Attendees

Here you go.

From: Grybauskas, Stefan


[mailto:SGrybauskas@cityhall.nyc.gov]
Sent: Friday, June 06, 2014 4:53 PM

To: Jeremy Soffin


Subject: Broadway Attendees

Jeremy,

Can you send over a list of everyone


invited/dignitaries/elected officials in attendance at the
Broadway Communities event?

Thanks,

Stefan Grybauskas
Deputy Director of Scheduling
Office of the Mayor
The City of New York
Office: 212-788-3180
Cell: 347-515-5874

From:
To:
Subject:
Date:
Attachments:

Jeremy Soffin
Norvell, Wiley
RE: any more quotes?
Sunday, June 08, 2014 9:33:01 PM
PressRelease js edits sunday.docx

Edits/additional quotes in track changes. Still waiting on one final quote.


-----Original Message----From: Norvell, Wiley [mailto:WNorvell@cityhall.nyc.gov]
Sent: Sunday, June 08, 2014 3:23 PM
To: Jeremy Soffin
Subject: Re: any more quotes?
Attached
On 6/8/14, 2:47 PM, "Jeremy Soffin" <jeremy@berlinrosen.com> wrote:
>Let me check. Which ones are we missing from the version you have?
>
>Jeremy Soffin
>BerlinRosen Public Affairs
>646-200-5318 (o)
>917-860-9076 (c)
>
>> On Jun 8, 2014, at 2:19 PM, "Norvell, Wiley"
>><WNorvell@cityhall.nyc.gov> wrote:
>>
>>

From:
To:
Subject:
Date:

Jeremy Soffin
Norvell, Wiley
Fwd: important info for release
Monday, June 09, 2014 8:51:04 AM

In case you want to add clarity to lede re funding sources.


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Melissa Benson <mbenson@broadwayhousing.org>
Date: June 9, 2014 at 8:20:25 AM EDT
To: Mary Ann Villari <mavillari@broadwayhousing.org>
Cc: Jaclyn Kessel <Jaclyn@berlinrosen.com>, Jeremy Soffin
<jeremy@berlinrosen.com>, Madeline Kaye
<Madeline.Kaye@berlinrosen.com>
Subject: Re: important info for release
Thanks Mary Ann
Melissa Benson
Director of Development
Broadway Housing Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204
On Jun 9, 2014, at 8:16 AM, Mary Ann Villari
<mavillari@broadwayhousing.org> wrote:
Corporation for Supportive Housing and Brownfields
Revitalization LLC provided valuable new market tax credit
allocations. NYS provided $3mm in Homeless Housing
Assistance Corporation financing.

From:
To:
Subject:
Date:

de Alwis, Ronalie
"Jaclyn@berlinrosen.com"
Re: Monday / Mayor de Blasio
Monday, June 09, 2014 8:52:23 AM

Great, I'm 10 mins away.

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525

From: Jaclyn Kessel [mailto:Jaclyn@berlinrosen.com]


Sent: Monday, June 09, 2014 08:38 AM
To: de Alwis, Ronalie
Subject: Re: Monday / Mayor de Blasio

Hi Ronalie, I'm here with Melissa. Let me know when you arrive? Thank you

Sent from my Verizon Wireless 4G LTE DROID


"de Alwis, Ronalie" <rdealwis@cityhall.nyc.gov> wrote:
Great, thank you! Look forward to meeting with you!

From: Jaclyn Kessel [mailto:Jaclyn@berlinrosen.com]


Sent: Friday, June 06, 2014 3:46 PM
To: de Alwis, Ronalie
Subject: Monday / Mayor de Blasio

Hi Ronalie,

I work w/ Broadway Housing Communities, and will be onsite at 155 and St Nicholas on Monday
morning to meet your team at 8:30AM to set up ahead of the Mayors 11AM event.

My cell is 508-951-9737. Feel free to put me in touch w/ whoever will be there Monday.

Thanks,
Jackie

Jackie Kessel
BerlinRosen Public Affairs
646-200-5306
Twitter: @JackieKessel
G-Chat: Jaclyn.Kessel

From:
To:
Subject:
Date:

Norvell, Wiley
"jeremy@berlinrosen.com"
Re: Fwd: important info for release
Monday, June 09, 2014 8:54:08 AM

Cool

From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]


Sent: Monday, June 09, 2014 08:51 AM
To: Norvell, Wiley
Subject: Fwd: important info for release

In case you want to add clarity to lede re funding sources.


Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Melissa Benson <mbenson@broadwayhousing.org>
Date: June 9, 2014 at 8:20:25 AM EDT
To: Mary Ann Villari <mavillari@broadwayhousing.org>
Cc: Jaclyn Kessel <Jaclyn@berlinrosen.com>, Jeremy Soffin
<jeremy@berlinrosen.com>, Madeline Kaye
<Madeline.Kaye@berlinrosen.com>
Subject: Re: important info for release
Thanks Mary Ann
Melissa Benson
Director of Development
Broadway Housing Communities
583 Riverside Drive
New York, NY 10031
212.568.2030 x204
On Jun 9, 2014, at 8:16 AM, Mary Ann Villari
<mavillari@broadwayhousing.org> wrote:
Corporation for Supportive Housing and Brownfields
Revitalization LLC provided valuable new market tax credit
allocations. NYS provided $3mm in Homeless Housing
Assistance Corporation financing.

From:
To:
Subject:
Date:

Norvell, Wiley
"jeremy@berlinrosen.com"
Re: Any more quotes coming this morn?
Monday, June 09, 2014 8:55:03 AM

Lemme check.
----- Original Message ----From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Monday, June 09, 2014 08:54 AM
To: Norvell, Wiley
Subject: Re: Any more quotes coming this morn?
Doesn't look like it
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
> On Jun 9, 2014, at 8:30 AM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:
>
>

From:
To:
Subject:
Date:

Jaclyn Kessel
Martin, Rachel
Fwd: File Delivered: Sugar Hill press Pack (2)
Monday, June 09, 2014 10:59:48 AM

Sent from my Verizon Wireless 4G LTE DROID


-------- Original Message -------Subject: Fwd: File Delivered: Sugar Hill press Pack (2)
From: Jeremy Soffin <jeremy@berlinrosen.com>
To: Madeline Kaye <Madeline.Kaye@berlinrosen.com>,Jaclyn Kessel
<Jaclyn@berlinrosen.com>
CC:

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Gayle Markovitz <gayle@adjaye.com>
Date: June 9, 2014 at 8:11:00 AM EDT
To: Jeremy Soffin <jeremy@berlinrosen.com>
Subject: Fw: File Delivered: Sugar Hill press Pack (2)
Jeremy
This selection has the drawings as well.
Gayle
Sent from my BlackBerry 10 smartphone.
From: Ama Ofeibea Amponsah <ama@adjaye.com>
Sent: Monday, 9 June 2014 08:09
To: Gayle Markovitz
Subject: FW: File Delivered: Sugar Hill press Pack (2)

Forwarding just in case


Ama Ofeibea Amponsah
Head of Graphics & Archive
Adjaye Associates
Edison House | 223-231 Old Marylebone Road | London NW1 5QT | Tel: +44 (0)20 7258 6140
| Fax: +44 (0)20 7258 6148

From: Hightail <delivery@yousendit.com>


Reply-To: noreply <noreply@yousendit.com>
Date: Mon, 9 Jun 2014 05:08:06 -0700
To: <mediaenquiries@adjaye.com>
Subject: File Delivered: Sugar Hill press Pack (2)

To:

gayle@markovitz.com

Subject: Sugar Hill press Pack (2)

Sugar Hill Press Pack 2014.zip


Size:

83.58 MB

Expires: June 23, 2014 05:08 PDT

Here's the link to this file:


https://www.hightail.com/download/ZUcxcHBObTg5RllzeHNUQw

Hightail, Inc.|Privacy Policy 1919 S. Bascom Ave., Campbell, CA 95008

View File

From:
To:
Subject:
Date:

Jaclyn Kessel
Martin, Rachel
Fwd: File Delivered: SUGAR HILL PRESS PACK 2014
Monday, June 09, 2014 10:59:50 AM

Sent from my Verizon Wireless 4G LTE DROID


-------- Original Message -------Subject: Fwd: File Delivered: SUGAR HILL PRESS PACK 2014
From: Jeremy Soffin <jeremy@berlinrosen.com>
To: Madeline Kaye <Madeline.Kaye@berlinrosen.com>,Jaclyn Kessel
<Jaclyn@berlinrosen.com>
CC:

Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
Begin forwarded message:
From: Gayle Markovitz <Gayle@adjaye.com>
Date: June 9, 2014 at 8:03:05 AM EDT
To: Jeremy Soffin <jeremy@berlinrosen.com>
Subject: Fwd: File Delivered: SUGAR HILL PRESS PACK 2014
Jeremy
See below for link to images.
Gayle
Gayle Markovitz
Head of Communications

Adjaye Associates
Edison House | 223-231 Old Marylebone Road | London NW1 5QT | Tel: +44 (0)20 7258 6140 |
Fax: +44 (0)20 7258 6148 | Mobile: Switzerland +41 (0)788717371 | Mobile: UK +44
(0)7818445945

Hightail <delivery@yousendit.com> , 9/6/2014 1:00 PM:


To:

gayle@markovitz.com

Subject: SUGAR HILL PRESS PACK 2014

Sugar Hill Press Pack 2014.zip


Size:

63.28 MB

Expires: June 23, 2014 05:00 PDT

Here's the link to this file:


https://www.hightail.com/download/ZUcxcHBObThrUmx4Tk1UQw

Hightail, Inc.|Privacy Policy 1919 S. Bascom Ave., Campbell, CA 95008

View File

From:
To:
Cc:
Date:

de Alwis, Ronalie
Beal, Alize
"jeremy@berlinrosen.com"
Monday, June 09, 2014 11:01:12 AM

Is MMV, and electeds or Tom here?


Also David Ajaye?

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525

From:
To:
Subject:
Date:

Jeremy Soffin
Norvell, Wiley
Re: Espaillat
Monday, June 09, 2014 11:02:05 AM

Rangels here
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
> On Jun 9, 2014, at 10:45 AM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:
>
> We have issue with rangel and espaillat. Don't want to incite conflict here. We don't want either to
attend. We are reaching out. Can you also convey?
>
> ----- Original Message ----> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
> Sent: Monday, June 09, 2014 09:21 AM
> To: Norvell, Wiley
> Subject: Re: Espaillat
>
> Just outside
>
> Jeremy Soffin
> BerlinRosen Public Affairs
> 646-200-5318 (o)
> 917-860-9076 (c)
>
>> On Jun 9, 2014, at 8:33 AM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:
>>
>> Is it his district?
>>
>> ----- Original Message ---->> From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
>> Sent: Monday, June 09, 2014 07:32 AM
>> To: Norvell, Wiley
>> Subject: Espaillat
>>
>> He wants to attend and speak now. Kosher?
>> And you saw edits from last night?
>>
>> Jeremy Soffin
>> BerlinRosen Public Affairs
>> 646-200-5318 (o)
>> 917-860-9076 (c)

From:
To:
Cc:
Subject:
Date:

de Alwis, Ronalie
"jeremy@berlinrosen.com"
Beal, Alize
Re:
Monday, June 09, 2014 11:04:25 AM

MMV goes into his hold.


Rangel is seated in general public seats.
Where is David. Mayor is arriving.

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525
----- Original Message ----From: Jeremy Soffin [mailto:jeremy@berlinrosen.com]
Sent: Monday, June 09, 2014 11:03 AM
To: de Alwis, Ronalie
Cc: Beal, Alize
Subject: Re:
MMV just arrived. Rangel too
Jeremy Soffin
BerlinRosen Public Affairs
646-200-5318 (o)
917-860-9076 (c)
>
>
>
>
>
>
>
>
>
>
>
>
>

On Jun 9, 2014, at 11:01 AM, "de Alwis, Ronalie" <rdealwis@cityhall.nyc.gov> wrote:


Is MMV, and electeds or Tom here?
Also David Ajaye?

Ronalie de Alwis
Deputy Director of Advance
Office of the Mayor
City of New York
Cell:347-952-9525

From:
To:
Cc:
Subject:
Date:

Wolfe, Emma
jonathan@berlinrosen.com
Glen, Alicia
jonathan - can you send me and alicia cc"d here the MAS scrip that MBDB recorded
Wednesday, June 11, 2014 10:52:18 AM

From:
To:
Subject:
Date:

Jovana Rizzo
Butler, Keri
Re: Awards for Excellence in Design
Tuesday, June 17, 2014 6:01:40 PM

Keri,
Thanks so much for checking. Happy to coordinate with the press office if Cornell Tech wants to promote
the event in advance. Will the City be sending out an announcement before the event?
Thanks,
Jovana
--
Jovana Rizzo
BerlinRosen Public Affairs
O: 646-200-5329
C: 917-836-0618
jovana@berlinrosen.com

From: "Butler, Keri" <KButler@cityhall.nyc.gov>


Date: Tue, 17 Jun 2014 20:47:13 +0000
To: Jovana <jovana@berlinrosen.com>
Subject: Re: Awards for Excellence in Design

Jovana, I am working on a package for our press office. In the meantime, they are okay with
other people promoting the event, but would like to review any announcements in advance.
Thank you, Keri

From: Jovana Rizzo [mailto:jovana@berlinrosen.com]


Sent: Wednesday, June 04, 2014 2:53 PM
To: Butler, Keri
Subject: Re: Awards for Excellence in Design

Hi Keri,
I work with Cornell Tech and we were wondering if the design excellence winners will be announced in
advance of the awards ceremony, or just day of?

Thanks,
Jovana

--
Jovana Rizzo
BerlinRosen Public Affairs
O: 646-200-5329
C: 917-836-0618
jovana@berlinrosen.com

From:
To:
Subject:
Date:

Norvell, Wiley
"Jonathan Rosen"
RE: Summary of Special Ed Reforms
Tuesday, June 24, 2014 12:34:14 PM

We got Kim Sweet:

This is a good initial step towards reducing the unnecessary frustration that parents of students
with special needs face as they struggle to find an appropriate education for their children. Moving
to a less litigious approach will benefit the school system and families of all income levels.

From: Jonathan Rosen [mailto:Jonathan@berlinrosen.com]


Sent: Tuesday, June 24, 2014 12:31 PM
To: Norvell, Wiley
Subject: Re: Summary of Special Ed Reforms

Trying. So far no. Will keep trying.


Sent from my iPhone

On Jun 24, 2014, at 11:57 AM, "Norvell, Wiley" <WNorvell@cityhall.nyc.gov> wrote:


Any luck?

From: Norvell, Wiley


Sent: Tuesday, June 24, 2014 10:03 AM
To: jonathan@berlinrosen.com
Subject: Summary of Special Ed Reforms

Who these changes apply to:


Roughly 165,000 students receive IEPsthats 18% of our public
school enrollment.
Most of those students are placed in public school programs
that meet the needs of their IEP.
Parents sometimes find that their child has needs that they feel
cannot be met in the public school setting offered to their
child. Parents then place their child unilaterally and sue the
DOE for reimbursement. These are called Carter cases after
the federal case establishing the right of parents to pursue this
option when they see no other option. There are
approximately 5,000 such cases in NYC.

What has happened in the past:


The DOE has had a policy of litigating such cases frequently, and
appealing even when a parent won the initial round. Of those
cases it litigated, the DOE lost 75% of the time, but often kept
on litigating anyway, at significant parent and taxpayer expense.
Because so many parents were paying out of pocket for tuition
during litigationeven in cases where the DOE ended up losing
there arose pressure to legislate new solutions. The
agreement we have reached heads off that legislation and gives
the City an opportunity to correct this problems on its own.

The changes we are putting in place:


The Action Plan announced today will implement the following
changes by September 1, 2014:
Expedite Decisions: Where settlement is appropriate,
DOE will seek settlement within 15 days of receiving notice of
parent intent to unilaterally place their child in a school.
Reduce Extended Legal Battles: The DOE will refrain from
re-litigating settled or decided cases unless there is a change in
the IEP placement recommendation. The DOE will avoid
unnecessary litigation in cases where the agency is unable to
offer a placement or when a child is about to enter the final
grade of a school.
Reduce Paperwork: Instead of requiring parents to
submit full documentation every single year, the DOE will only
require that paperwork every three years, allowing for income
eligibility updates to be made each year as needed.
Expedite Payments: DOE will make tuition payments on a
monthly basis when required by a program, and will provide a
payment schedule to parents following any settlement. Once
parents win a claim for tuition reimbursement, the DOE will pay
the tuition while the DOE appeals that decision to a higher level
of review.


Wiley Norvell
Deputy Press Secretary
Office of New York City Mayor Bill de Blasio
(212) 788-2958
(917) 428-8307 (mobile)
wnorvell@cityhall.nyc.gov
@wileynorvell

From:
To:
Subject:
Date:

Wolfe, Emma
jonathan@berlinrosen.com
RE: CPR statement
Monday, August 04, 2014 5:26:15 PM

Thanks VM

From: Emma Wolfe [mailto:


Sent: Monday, August 04, 2014 5:12 PM
To: Wolfe, Emma
Subject: Fwd: CPR statement

---------- Forwarded message ---------From: Jonathan Rosen <Jonathan@berlinrosen.com>


Date: Monday, August 4, 2014
Subject: Fwd: CPR statement
To: Emma Wolfe
>
Per my text just now.
Sent from my iPhone
Begin forwarded message:
From: Mandela Jones <mandela@berlinrosen.com>
Date: August 4, 2014 at 4:43:55 PM EDT
To: Mike Rabinowitz <Rabinowitz@berlinrosen.com>, Jonathan Rosen
<Jonathan@berlinrosen.com>
Subject: CPR statement
Draft statement from CPR on Daily News analysis and DCJS data.
The Daily News analysis of summonses for petty infractions that shows Black
and Latino New Yorkers targeted at a rate 6 times higher than their white
counterparts is further evidence of the discriminatory impact of an abusive
broken windows-style of policing that is occurring overwhelmingly in
communities of color. The additional disparity in misdemeanor arrests, with 86%
being of Black and Latino New Yorkers in the first five months of the year as
shown in New York State Division of Criminal Justice Services data, only adds
to the clear body of evidence that minor, non-violent infractions are being
enforced far more heavily in certain communities. Commissioner Bratton has
said the NYPD must enforce the laws of the State of New York uniformly
throughout all the five boroughs, but disparities seen in the data contradict the
notion that this is the reality in our city. Its time to address the fact that this type
of policing is targeting our communities, just like stop-and-frisk abuses and too
often with severe consequences that deepen the divide between communities and
the police and inequality. We want the police to do their jobs, but selectively
harassing certain communities for minor issues while not others is not the way

and only distracts from addressing serious crimes and violence.


-Mandela Jones
BerlinRosen Public Affairs
Office: 646.200.5316
Cell: 914.610.0942
mandela@berlinrosen.com

-Emma Wolfe
Sent from Gmail Mobile

From:
To:
Subject:
Date:

Daniel Massey
Kagan, Rebecca (Law); Adams, Marti
Quote from Christine Owens, NELP
Monday, August 11, 2014 11:25:17 AM

Hi Rebecca and Marti,


As requested, here is a quote from NELP's executive director, Christine Owens, for use in your press
release. Thanks,
Danny
"Income inequality is a national problem that cries out for a national solution, but with Congress at
impasse, it's critical that Mayors take aim at the crisis now. Failure to act threatens our economic stability
and growth, and our democracy overall," saidChristine Owens, Executive Director of the National
Employment Law Project. "We need local leaders to advance policies like raising the minimum wage and
creating good jobs that will improve the lives of millions, who in turn will have more to contribute to
strengthening the economy as a whole."

From: <Kagan>, "Rebecca (Law)" <rkagan@law.nyc.gov>


Date: Monday, August 11, 2014 10:30 AM
To: Daniel <daniel@berlinrosen.com>
Subject: Cities of Opportunity Taskforce
Hi Danny,

Thanks for your help on this. Attached is the document, embargoed until 1 pm.A quote can be sent
to me and Marti Adams in the Mayor's press shop, MAdams@cityhall.nyc.gov

Thanks againand please let me know if you have any questions!


Rebecca

Rebecca Kagan Sternhell


Assistant Corporation Counsel
New York City Law Department &
New York City Mayors Office of Federal Affairs
1301 Pennsylvania Avenue, NW,Suite 350
Washington, DC 20004
DC P: (202) 624-5909
NYC P: (212) 356-2488
RKagan@law.nyc.gov

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