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TECHNOLOGY
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ELECTRICAL INSTALLATION AND

MAINTENANCE TECHNOLOGY

PROGRAM MISSION
The Electrical Installation & Maintenance Technology program's mission is to serve the
community as a learning-centered, open door program that provides technical training to
meet the demands of the electrical industry and the needs of the individual. An open-exit
option allows the students to identify their career objectives and participate in program
exploration.

PROGRAM DESCRIPTION
The curriculum is designed to prepare students with entry level knowledge and manipulative
skills for employment in the electrical industry. The program combines theory with laboratory
activities as an effective means of developing the skills essential to the electrical trade.
The student begins with the fundamentals of electricity and wiring of simple circuits, then
progresses to residential interior wiring, three phase alternating current power, and wiring of
more complex circuits and equipment. Safety is stressed as an integral part of each shop
task. Emphasis is placed on wiring in accordance with the provisions contained in the
National Electrical Code.

ELECTRICAL INSTALLATIONS

An electrician works on commercial, residential, agricultural and industrial

projects. There is a direct relationship between the nature and quality of the
product required and the payment made by the customer. Therefore the
electrician has a continuing responsibility to work professionally in order to meet
the requirements of the customer and thus maintain and grow the business.
Electrical installation is closely associated with other parts of the construction
industry, and with the many products that support it, normally for commercial
purposes.
The electrician works internally, including the homes of customers and on small
and major projects. He or she will plan and design, select and install,
commission, test, report, maintain, fault find and repair systems to a high
standard. Work organization and self-management, communication and
interpersonal skills, problem solving, flexibility and a deep body of knowledge
are the universal attributes of the outstanding electrician.
Whether the electrician is working alone or in a team the individual takes on a
high level of personal responsibility and autonomy. From working to provide a
safe and reliable electrical installation and maintenance service, in accordance
with relevant standards, through to diagnosing malfunctions, programming and
commissioning home and building automation systems, concentration,
precision, accuracy and attention to detail every step in the process matters and
mistakes are largely irreversible, costly and potentially life threatening.
With the international mobility of people the electrician faces rapidly expanding
opportunities and challenges. For the talented electrician there are many
commercial and international opportunities; however these carry with them the
need to understand and work with diverse cultures and trends. The diversity of
skills associated with electrical installations is therefore likely to expand.

Standards Specification
The WorldSkills Standards Specification specifies the knowledge, understanding
and specific skills that underpin international best practice in technical and
vocational performance. It should reflect a shared global understanding of what
the associated work role(s) or occupation(s) represent for industry and business.

Executive Summary
For the past 10 years Robin Sullivan has been a Master Electrician with Gardner and
Miller, Inc. She is the first female electrician to hold the Richmond City Master
Electrician License. As a customer favorite, she has worked on every major construction
project in the tri-county area. Recently, Gardner and Miller has downsized its operation

and left the Richmond area. Robin's area of expertise is communication and electrical
installation and maintenance.
Premiere Electric is a new electrical contracting firm that Robin has started to serve the
former Gardner and Miller customers, as well as expand her services to new customers in
the tri-county area.
Robin, a member of local three jurisdiction, has experience working with Arc Electronic,
R.G. Conway and Gardner and Miller, Inc. Robin's area of specialization is data,
communication, electrical installation and maintenance.
Currently, there is $100,000 worth of business with former Gardner and
Miller customers. Robin believes she can capture a lion's share of it and build from that
base. She will start as the firm's only employee but will hire additional electricians as her
sales grow.

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1.1 Mission
Premiere Electric's mission is to offer its customers the highest-quality electrical
services. Robin focuses on personalized service by offering convenience and rapid
service. Additionally, Premiere Electric has the technologically expertise to install
wireless voice and data systems, as well as intelligence systems in any size facility.
Finally, Robin has strong vendor relationships with the most service conscious vendors
who are capable of shipping major parts rapidly (on an overnight timeline in most cases)
minimizing the system down time for Premiere Electric customers.

1.2 Keys to Success

Premiere Electric's keys to success include:
1.

Expedient and convenient electrical services.

2.

Growing and maintaining a referral network of customers.

3.

Focus expertise in data, communication and electrical installation and

maintenance.

4.

Rapid order and delivery of electrical components.

5.

Company Summary

6. Premiere Electric is a new start-up electrical contracting firm. The area's economic
growth the last several years has resulted in increased opportunity for the
installation of high-end electrical systems for security, data transfer and
communication. Premiere Electric is positioned to capitalize on the growing need
of businesses in the greater tri-county area.

7. 2.1 Company Ownership

8. Robin Sullivan is the sole owner and employee of Premiere Electric.

9. 2.2 Start-up Summary

10. Robin will invest her personal savings in Premiere Electric. The following table
shows projected initial start-up costs for Premiere Electric.
11.
START-UP REQUIREMENTS

Start-up Expenses

Legal

$0

Stationery etc.

$100

Brochures

$200

Start-up Inventory

Other

TOTAL START-UP EXPENSES

$10,000

$0

$10,300

Start-up Assets

Cash Required

$29,700

Other Current Assets

Long-term Assets

TOTAL ASSETS

Total Requirements

$0

$22,000

$51,700

$62,000

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17.
START-UP FUNDING

Start-up Expenses to Fund

$10,300

Start-up Assets to Fund

$51,700

TOTAL FUNDING REQUIRED

$62,000

Assets

Non-cash Assets from Start-up

$22,000

Cash Requirements from Start-up

$29,700

Additional Cash Raised

Cash Balance on Starting Date

TOTAL ASSETS

$0

$29,700

$51,700

Liabilities and Capital

Liabilities

Current Borrowing

Long-term Liabilities

$0

$22,000

Accounts Payable (Outstanding Bills)

$0

Other Current Liabilities (interest-free)

$0

TOTAL LIABILITIES

$22,000

Capital

Planned Investment

Robin

$40,000

Investor 2

$0

Other

$0

Additional Investment Requirement

$0

TOTAL PLANNED INVESTMENT

Loss at Start-up (Start-up Expenses)

$40,000

($10,300)

TOTAL CAPITAL

$29,700

TOTAL CAPITAL AND LIABILITIES

$51,700

Total Funding

$62,000

Services
The services rendered by Premiere Electric can cover a project in its entirety from
original concept to acceptance of completed construction work.

Consulting services: engineering studies (functional analysis), evaluations and

recommendations (value engineering analysis), feasibility studies, master planning.

Design services: cost estimates, design analysis, project scheduling, conceptual

drawings: electrical standards, specifications.

Field services: 24 hour emergency service, troubleshooting, field engineering

liaison and inspection, commissioning and checkout, customer representation at
acceptance testing of equipment, preventive maintenance programs.

Construction services: commercial and industrial.

Market Analysis Summary

Premiere Electric's focus is to meet the demands of the former Gardner and
Miller customer base. Premiere Electric has established relationships with these
companies and believes we will receive referral business from them over time. The
company estimates that 80% of revenues will come from old Gardner and Miller
clientele and 20% from new referrals and business. Though the former Gardner
and Miller clientele will be important during the first year of business, Robin
knows the future of the business is new referrals. The table below further estimates
the total market potential of type of services rendered by Premiere Electric in
the Richmond tri-county area.

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MARKET ANALYSIS

YEAR
1

Potential
Customers

Gardner and
Miller Customers

New Customers

Other

Total

YEAR
2

YEAR
3

YEAR
4

YEAR
5

Growth

CAGR

0%

250

250

250

250

250

0.00%

20%

2,000

2,400

2,880

3,456

4,147

20.00%

0%

0.00%

18.23%

2,250

2,650

3,130

3,706

4,397

18.23%

Service Business Analysis

The market for commercial electrical contracting services is very fragmented and
crowded. Among these, only a few are large firms with 20 or more electricians on
staff. The remainder are small firms with less than three full-time electricians. Premiere
Electric's current niche is its strong relationship with former customers of Gardner and
Miller. But this will not be sufficient for growth in a competitive market.
By focusing on data, communication and electrical installation and maintenance, Robin
reduces her direct competitors to two large electrical firms that bid on the area's largest
projects. Though, one day, Premiere Electric plans to be a force in the area's largest
projects, an opportunity exists now for new customers whose smaller projects are not
being pursued aggressively by Robin's competitors.

Strategy and Implementation Summary

Premiere Electric's strategy is simple and ambitious. First, capture most of Gardner and
Miller's old customers as a base is which to build the firm. From this secure footing,
Robin will begin to market her specialization skills to new customers. Premiere Electric
is also certified as a Woman Business Enterprise (WBE) with numerous authorities,
agencies, and firms. Robin believes that she will be successful marketing her services to
the many business women in the area. Currently, Premiere Electric is the only womenowned electrical contracting firm is the tri-county area.

6.1 Competitive Edge

When Robin opted to start her own company and take matters into her own hands, this
was just another step in her quest to deliver services to customers that were second to
none. As a woman in the male-dominated electrician profession, it has always been
Robin's competitive edge that has pushed her ahead with customers and employers. Her
focus on new electrical technology places her in a unique situation. Both her major
competitors had sought her services when Gardner and Miller announced the company's
departure from the area. Her reputation for quality work and excellent customer skills
could have landed her with a new employer and a bigger pay check. The Richmond tricounty area is booming with new commercial construction, including a new research park
and airport. Robin's technical skills in data retrieval and communication systems will be a
valuable asset for a company to have in the next five years.
Premiere Electric is well positioned to compete for numerous small contracts that focus
on new electrical technology. When combined with the advantages Premiere Electric has
in capturing the old Gardner and Miller contracts, the firm is in an excellent competitive
position.To develop good business strategies, perform a SWOT analysis of your
business. It's easy with our free guide and template. Learn how to perform a SWOT
analysis

6.2 Sales Forecast

The first three month of operation will focus on the former customers of Gardner and
Miller. Premiere Electric will then turn to marketing to new customers. The following
table will outline Premiere Electric's sales forecast data.

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